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THE APPRENTICE
  • 2 days ago

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00:00This is not a game. This is a job interview from hell.
00:13From all corners of the country, 16 people have come to London.
00:18I don't care where you come from, whether you started in a council flat or born with a silver spoon in your mouth.
00:25All I'm looking for is somebody who is drop dead true.
00:30They're here to compete for a job worth £100,000, with a man famously hard to please.
00:39No-one's going to make a fool out of me.
00:44Sir Alan Sugar has built a global business empire worth £800 million.
00:51Now, once again, he's on the hunt for an apprentice.
00:55I think this has been a bloody disaster.
00:57And I promise you, my friend, you will be out that door so quick, you wouldn't know what's hit you.
01:02To succeed, they're going to have to live...
01:05This is the life.
01:06...and work together.
01:08We are going to make some money.
01:10We really are.
01:11I am your boss.
01:12No, you're not my boss.
01:13You're a project manager.
01:14I am your boss.
01:15You're nothing to me.
01:16It's the chance of a lifetime.
01:18You went out and lost me money.
01:20You're fired.
01:21You're fired.
01:22You're a total shambles.
01:23You're fired.
01:33Previously on The Apprentice, Trey survived the boardroom, alone.
01:38Who is it?
01:39At the next briefing, Sir Alan swapped Juddine for Katie.
01:46I thought you'd come sort Trey out.
01:50Their task, to start a business from scratch.
01:53Is everybody happy with gardening?
01:54Definitely.
01:55What we're going to offer tomorrow is face painting for kids.
01:57Bring it on.
01:58OK?
01:59Excellent, I'm in.
02:00They had 200 quid and one day to make as much money as possible.
02:05The girls' face painting got off to a slow start.
02:09We need to get the highest trees sorted.
02:11Yeah.
02:12And the fur flew.
02:13If one bird...
02:14Jerry talks, we all talk.
02:15I don't speak the most.
02:16I do not speak the most.
02:17They managed to paint just ten faces.
02:20Jerry has been on location finding all day,
02:23and the locations we've found are absolutely dreadful.
02:26Trey's gardening business proved lucrative,
02:29then Katie and Paul's double act split the team.
02:32You've got to get them two to fucking listen to me, mate,
02:34because they've got a little fucking band of brothers shit going on
02:36that's doing my head in.
02:37But Trey rumped a victory.
02:40Very good.
02:41I almost doubled your mind.
02:43Juddine got a warning.
02:45I don't think I'm disruptive, sir.
02:46Well, I think...
02:47I'm getting a feeling that you are.
02:49Then Sir Alan turned on Jerry.
02:52You contributed nothing.
02:54I don't need slow starters.
02:55Jerry, you're fired.
02:57Jerry became the fourth casualty of the boardroom.
03:01Now 12 remain to fight for the chance to become the apprentice.
03:06Hello, good evening.
03:18Hello, this is Francis calling from the surveillance office.
03:21We want you to meet him at Hamleys on Regent Street at 7.15am.
03:25Everyone in the kitchen.
03:26Everyone in the kitchen.
03:27Everyone in the kitchen.
03:28Paul's got some news.
03:29Some new news.
03:30How is it exciting?
03:31Okay, guys.
03:32We're going to Hamleys at 7.15am tomorrow.
03:34Yeah!
03:35The cars will pick us up at 6.30am tomorrow morning.
03:39Exhaust?
03:40We've got to wake up at 5am.
03:41Yeah.
03:42Yeah.
03:516.30am.
03:53The candidates head off for the briefing.
03:58Having won two of the last three tasks, the boys are in confident mood.
04:02Most of the girls have come to us and said,
04:04I want to work with the boys because I'm getting sick of all the emotional crap
04:07and all the kind of chit-chat, all the backbiting.
04:09And the thing is, with us though, we don't get emotional like a bunch of women.
04:12Yeah.
04:13Kind of helps us as well in our favour.
04:15Not that I'm a misogynistic prick or anything.
04:19They need ear boxing, those boys.
04:21Well, they are.
04:22I mean, bar tray.
04:23More of them need to be dragged into the boardroom, basically.
04:25Oh, yeah.
04:26Because they need a short, sharp shock.
04:28Sir Alan's got a market in mind, and it's very big indeed.
04:43Morning.
04:44Morning.
04:45So, first thing I'm going to do is, we're going to have a little tinker with the teams.
04:50Gazelle, I haven't seen much of you, so you're going to be the first project manager.
04:54Adam, you've always seemed to me a little bit negative.
05:01Let's see if you could be more positive as a team leader.
05:06Paul and Trey, move over there.
05:10Sophie and Natalie, move over here.
05:15These are your new teams.
05:17And what we're doing here, well, this is the world's most famous toy shop.
05:21They know their market, these people.
05:24I'm going to give you the same market to deal with.
05:28Kids.
05:30Now, it's not toys.
05:31It's actually sweets.
05:33You will have to design your piece of confectionery, manufacture the actual stuff,
05:40and then you're going to have to go out and sell it.
05:42And I'll tell you where you're going to be selling it.
05:44London Zoo.
05:45The team that makes the most profit will win, and the losers will have to face me in the boardroom where one of you will be fired.
05:57Off you go.
05:58London Zoo, home to over 5,000 rare and exotic animals.
06:07With around a million visitors a year, it's a top tourist attraction.
06:14Tomorrow, on one of its busiest days, the zoo will attract over 3,000 potential customers for the teams to sell to.
06:21Oh, God, you can smell it.
06:24Cow.
06:25Cow.
06:26Did you know that?
06:27Oh, that was a sheep.
06:28Did you know?
06:29That's a cow.
06:31Each team will have to design and make their own confectionery to sell here.
06:35But first, they must come up with an appropriate theme.
06:40As project manager, it's Adam's chance to stamp his authority on a team.
06:46Under the eye of Sir Alan's aide, Nick Hewer.
06:49I'm a confident person, I'm very assertive, and I always know what I want and I go out to get it.
06:55Hopefully, I can win hearts and minds and not have to be too ruthless.
06:59Let's get the theme sorted as a collective.
07:01Clearly, we're at a zoo, it's going to be animal-based.
07:06Right.
07:08We could do penguins, we could do lions, we could do...
07:10I'm very suspicious of going to a zoo and having the theme of animals.
07:13I sometimes find it easy to go with the obvious, the simple things.
07:16Let's not over-complicate it, let's keep it as simple as possible.
07:19Let's do that with everything that we do.
07:20With the products, with the pricing, with the way that we sell things.
07:23Let's run with it like that.
07:26How about Africa, I think?
07:28Because there's a big section here in the zoo called Into Africa.
07:30And we can choose all the safari animals.
07:32Or big cats or something like that, do you know what I mean?
07:34When you go on safari to Africa, the thing you always want to see is the big five.
07:38What was it? Leopard, lion, elephant...
07:39Giraffe.
07:40Giraffe and zebra.
07:41It's the hippo, isn't it?
07:42It's the hippo one that no-one ever thinks of.
07:44Yeah, no, it's hippo.
07:45It's fine.
07:47Are you happy with that?
07:49They've just finished their brainstorming session.
07:51Adam, who's the team leader, when asked what he felt the theme should be,
07:56thought for a few moments and then said perhaps animals would be the theme,
08:00which is, you know, something of a surprise being as we're in a zoo.
08:03So I think his leadership at the moment is a bit pedestrian.
08:06I think that Katie and Simon really, I think, are beginning to sort of circle him.
08:12And they recognise that he could easily be prey.
08:16On the other team, Ghazal is project manager.
08:19At 23, she's the youngest candidate and has some strong personalities to contend with.
08:25There's a farm yard section here and all the younger children kind of tend to go there
08:29that can play with the animals, that can play with the sheep.
08:31It's a petting zoo as such.
08:32Farmyard, no tree, farmyard, no.
08:34Let's think of what can work specifically in this location
08:37because I'm sure we all agree we can have the best product in the world,
08:39but if it's not going to work here, then there's no point, yeah?
08:42Cool.
08:43Nothing in the world intimidates me.
08:45I would say I'm quite an intimidating person myself.
08:48I'm not here to make friends.
08:49I'm here to win.
08:50I'm here for a job.
08:51And that's the bottom line.
08:52You could do something like cheeky monkeys or something like that.
08:54Cheeky monkeys?
08:55Cheeky monkeys.
08:56Fine.
08:57You've got to plan it.
08:58Does everyone agree with that?
08:59Yeah, cheeky monkeys is cool.
09:00Okay.
09:01Go for it.
09:04Each team has a sweet factory two hours outside London.
09:11Adam's divided his team, taking Katie and Sophie to source ingredients and make the sweets.
09:16What about we do paw prints?
09:20We could just have a cute, round, sweet paw.
09:25Potentially, you could have some kind of topping in the middle.
09:28Like this.
09:29Chocolate or caramel.
09:31Adam has set the rest of his team a fact-finding mission at the zoo.
09:37Tomorrow, each team is permitted one fixed stand to sell sweets.
09:43With 36 acres to choose from, finding a good spot is crucial.
09:48Adam's put Simon in charge of locating the best site.
09:52But he's easily distracted.
09:54Giraffes, giraffes, giraffes.
09:56Can you look at giraffes?
09:57Guys, I'd love to talk, but we haven't got time.
10:00We can stick our neck out and look at a giraffe for a minute, can't we?
10:03Natalie and Lohit have been given the task of market research.
10:06Would you go for chocolate biscuit or lollipop?
10:09Chocolate.
10:10Lollipop.
10:11And I'd probably go for lollies, something like that.
10:13You know you can get sugar-free lollies, so you've got a bit of a healthy angle.
10:17The more fruit in it, the better.
10:18Kind of fruity, oaty type things.
10:19Not too much sugar or they'll go berserk on the way home.
10:22Given the type of people that would come to a zoo, they tend to be young families,
10:26the healthy angle seems like it should work.
10:29The boiled, hard lolly is just a no-go.
10:33The other team, under Ghazal's leadership, have arrived at their sweet factory on the south coast.
10:40Each team must produce two types of sweets to sell at the zoo.
10:45Ghazal's thinking about making chocolate lollies and bags of fudge.
10:50Both chocolate and fudge have their difficulties.
10:55How easy would it be to put a monkey face onto something like this?
10:59It's like drawing.
11:00So you need people who are quite artistic to draw the face on that?
11:02You need someone with a steady hand.
11:03OK, that's it.
11:04Right.
11:05My inclination is 300 of these and 50 of them, but I think we need to concentrate on this.
11:10Your team has got to be organised because you will, I promise you, if you come here as a bit of a rabble,
11:15you will get nowhere with it very quickly and you won't sell anything.
11:18You won't sell anything.
11:20That is a lot more complex than I thought.
11:27Next, it's off to buy the ingredients for 300 chocolate lollies and 50 bags of fudge.
11:35Adam is at his factory, armed with market research from Natalie and Lohit favouring healthy sweets.
11:42One thing that we're reasonably concerned about is the way that a lot of the market's gone recently with people wanting sugar-free,
11:48no e-colour-ins, organic products.
11:50There is quite a significant financial cost if you're going to go down an organic route.
11:55Based on that, that idea is scrapped.
11:57What would be your lowest cost model?
12:00This is a very easy thing to make.
12:03It's just a hard sugar candy.
12:05We sell these at a pound and we make about 75% markup on that.
12:10That's good.
12:14Hey, there was Simon.
12:15Hi, mate.
12:16We're just with the confectioners and there's a couple of directions that they're looking at for us.
12:22One of which being a chocolate lolly, one of which being a boiled sweet lolly.
12:27What do you guys think?
12:28Yeah.
12:30Yeah.
12:31I'm a little bit concerned on the market research this morning.
12:34Some people going along the healthy route and at the moment we don't have a healthy route.
12:38Can I just borrow that for a second?
12:40Yeah, give me a sec.
12:41Guys, just the lolly, the most simple thing here to make is these pink lollies.
12:48We always use natural colours and natural flavours.
12:50That for me is perfect.
12:52They are made from natural flavouring.
12:54Natural colouring.
12:55Brilliant.
12:56They look really good.
12:57They'll be easy to do.
12:59All right.
13:00Talk to you later.
13:01Bye.
13:05With the decision made, Adam, Katie and Sophie are off to buy ingredients at the wholesalers.
13:11Ten kilos of milk.
13:13Ten kilos of milk.
13:14The plan is to make 250 chocolate paw print lollies.
13:17What's that?
13:18Glucose syrup.
13:19And 150 boiled sugar natural fruit lollies.
13:23The orange, I think, is around seven or eight pounds.
13:25Oh, you gem.
13:26So I can say my lollies are natural.
13:28Let's use the orange.
13:29Yeah.
13:30Let's use the orange.
13:31Yep.
13:32I'm just concerned about our product line.
13:33I'm just concerned about our product line.
13:36I just, I'm not buying into it.
13:38Hundreds and thousands.
13:39Yeah.
13:40Yeah, they'll work.
13:41Cheaper stuff really is the thing, isn't it?
13:43I'm worried that we haven't listened to our market.
13:45If you do market research, you've got to listen.
13:47Because a lot of the mums said I wouldn't buy, and me as a mother, I wouldn't buy the hard candy.
13:53So why have we gone for hard candy?
13:56Gazelle has left Trey and Christina back in London in charge of marketing, watched by Sir Alan's aide, Margaret Manford.
14:03I'm going to use Steve as a little model here.
14:06They've got a marketing budget of £100 for their cheeky little monkey sweets.
14:11We'll be on the back.
14:13Perfect.
14:14You've done a fantastic job.
14:15We really have.
14:16See you.
14:17Bye.
14:18With the t-shirt sorted, they head off to source their props and some costumes.
14:23On the south coast, Gazelle and the rest of her team have bought their ingredients, but they're missing some vital stock.
14:32Hi.
14:33Hi.
14:34Basically, what we need to do is we need to get a hold of cellophane bags for the products.
14:38Yep.
14:39And lollipop sticks for the chocolate on a stick.
14:44And ideally, we'd like you guys to do it now.
14:48That would be outstanding.
14:49You could sit over there now.
14:50I think it's going to be.
14:51That's all bullshit.
14:52This is all fucking bullshit.
14:53Cheers.
14:55Without sticks, they can't make lollipops.
14:58And the right sticks are only sold in London, 70 miles from the sweet factory.
15:03The sticks come in thousands.
15:05Right.
15:06And they're not divisible.
15:07Right.
15:08These clear bags come in thousands as well.
15:11We don't want to buy a thousand and we don't want to spend...
15:14Because we're working on a very, very highly limited budget.
15:17I understand that.
15:18We're a wholesaler.
15:19We sell them in thousands.
15:20I can't split a box.
15:21So, if you want them, you have to take a thousand of those and the sticks.
15:25I don't know.
15:26That makes sense.
15:27We're looking at over 60 pounds.
15:28That's bullshit.
15:29Oh, no!
15:301.30pm.
15:31Ghazal is ready to start production.
15:32Paul and Naomi are making fudge.
15:33Your arm is going to be knackered in a minute.
15:34I mean, I'm pretty stacked, but...
15:35Yeah, you are.
15:36I've noticed.
15:37You're quite a built young gentleman.
15:38Ghazal, along with Jadine, tackles all the time.
15:39I'm pretty stacked.
15:40Yeah, you are.
15:41I've noticed.
15:42You're quite a built young gentleman.
15:43Ghazal, along with Jadine, tackles all the time.
15:46I'm pretty stacked.
15:47Yeah, you are.
15:48I've noticed.
15:49You're quite a built young gentleman.
15:50Ghazal, along with Jadine, tackles the tricky process of chocolate making.
15:57First, it's heated.
15:59That's on.
16:00Then, for two hours, it requires constant attention.
16:04Watch it now.
16:05You're just watching for the chocolate to melt.
16:07Ghazal plans to make 300 lollies with her chocolate, but it's gone too,
16:12and there's still no sign of the lolly sticks.
16:15I'm not panicking.
16:16I'm not panicking.
16:17I'm not panicking.
16:18I'm not stressed.
16:19We came in, and we have, um...
16:22We've nailed it!
16:24So, if you're not on the road, then please, please get on the road now,
16:27because it's imperative that we get those sticks.
16:29The only problem is that nobody's willing to sell less than a thousand.
16:32We need sticks.
16:33We absolutely do need the sticks.
16:34You see when you get here?
16:36Right, we've sort of spoken to our project manager.
16:38Yup.
16:39We would like to purchase them off you.
16:41Fine.
16:42Erm, but we have got a ceiling in terms of price.
16:47Unfortunately, your budgetary constraints are fairly relevant as far as I'm concerned.
16:51If you could even do it on a slightly less VAT basis instead of actually a discount on the product itself,
16:56I don't know if you can do that.
16:57That's a great suggestion.
16:58It's also highly illegal.
17:00I mean, I'm not saying that you do anything illegal, for God's sake, don't do that.
17:03I wouldn't.
17:04Erm, but would we be able to just say £70?
17:08No, you won't, because that's the equivalent to me giving you an X percent discount,
17:11which, as I said from the beginning, I can't do, so I'm not going to.
17:14Forced to pay up, Trey and Christina must now hurry to the sweet factory, 70 miles away.
17:23We didn't have to fucking go over there and drop the sticks if we could have done so much more today.
17:28I know.
17:29It's not like it's round the corner.
17:33They could have easily fucking left, picked the shit up and gone themselves.
17:38Adam's marketing team, Natalie and Simon, are trying out props to attract young customers.
17:47And branding their safari sweets.
17:49At the factory, Adam has the rest of his team making orange lollies.
17:56Natural flavour, hand-made, hand-wrapped.
17:59Flavour, natural flavour.
18:01Natural orange flavour.
18:03They've decided to decorate their natural flavour sugar lollies with orange food colouring.
18:09Right, clear, please.
18:12Jelly diamonds and hundreds and thousands from the local supermarket.
18:17First lolly, please.
18:18Sweet products must be labelled with every single ingredient.
18:27Adam's put Natalie in charge of labelling.
18:30Five away.
18:31First of all is the ingredients that are in the hundreds and thousands.
18:35Sugar, wheat, starch.
18:38Yep.
18:39E104.
18:41E104.
18:43124.
18:44Yep.
18:45E129.
18:46Yep.
18:47Oh, my God.
18:48Do we have to list it all?
18:50Yeah, but it's gotta...
18:51Yeah, yeah.
18:52It's gotta be, though.
18:53Unfortunately.
18:55Ooh.
18:56Sticking to the safari theme, Adam gives his lollies suitable names.
19:01You've got the chocolate animal paw lolly.
19:05All right.
19:06And...
19:07The tiger orange lolly.
19:09Lollipop, yeah?
19:11Yeah, lollipop.
19:12All right, see you in a bit. Bye.
19:14Everything's going.
19:15Everything's going really good.
19:16The tiger orange lollies are ready.
19:17They look absolutely fantastic.
19:18They taste really nice as well.
19:20I'd buy one.
19:21Okay.
19:22I'm gonna do the orange one first.
19:24We've gone for natural orange lolly.
19:27Right, okay.
19:28Marvellous.
19:293.15.
19:30Ghazal's lolly sticks are still on the A27.
19:31At the sweet factory, Naomi and Paul have knocked up two batches of fudge.
19:48But Ghazal and Jadine have taken their eyes off the chocolate.
19:53You need to get on top of this fairly quickly, because you're losing chance if you're not...
19:58Okay.
19:59Okay.
20:00The guys on the milk chocolate have walked away a little bit, and it's not coming down in temperature like it should do.
20:06And that's going to cause them a problem.
20:08Feel it.
20:09Does that feel smooth or slightly grainy to you?
20:10Slightly grainy.
20:11I think the fact we're leaving finger marks on it as well...
20:14I think it's too soft.
20:15You can't make it right.
20:17You'll have to heat this up again.
20:19Heat it up.
20:20Start again.
20:21To get back to the point we're out now, it's gonna take you about two hours.
20:24Okay.
20:25I don't think there's any problems just now.
20:27I'm really happy.
20:28I'm not stressed out.
20:29I'm not panicking.
20:30We are running a couple of hours behind schedule, but we'll still get everything done.
20:34We're on track.
20:35We're gonna do this.
20:373.40.
20:38At last, the sticks arrived.
20:41Wicked.
20:42Well done, guys.
20:43Well done.
20:44We'll see if we're gonna have another two hours in a bit.
20:45Cool.
20:46Enjoy.
20:47See you guys later.
20:50Before suppliers shut for the day, Trey and Christina must rush back to London to get props, costumes and decorate their sales stand.
20:59Two hours later, the first of Gazelle's chocolate monkey lollies takes shape.
21:04I think it looks wicked.
21:05Oh, that looks amazing.
21:06Well done.
21:07At your rate of production, you're not going to be anywhere like the 300 or even 150.
21:17Yeah.
21:18So you need to get some sort of an organised line going.
21:21Line going.
21:22Well, that's us.
21:23That's the line starting now.
21:24Because I'm taking these out.
21:25I'm giving these to Judene.
21:26And that's it.
21:27The line's started.
21:28Judene's gonna start painting faces.
21:30By the time she comes in the face, I can start pouring once the faces start getting set.
21:33Fine.
21:34Yeah.
21:35Gazelle is getting a bit stressed.
21:39She's getting a bit surly.
21:41The pressure isn't bringing out her best qualities.
21:45Oh!
21:46Pressure.
21:47She's panicking a bit.
21:49Pressure, pressure.
21:53Delivering the sticks has taken four hours from Trey and Christina's day.
22:00They've got 15 minutes before the prop house shuts.
22:03Well, this is the roof, isn't it?
22:04What we need to do is just drop the leaves on top.
22:07How is this going to sit still?
22:11Stop.
22:12That's it.
22:13We're done.
22:14It looks good enough.
22:15Perfect.
22:18In Adam's kitchen, Natalie and Simon have joined the workforce.
22:24They've already hit their target of 400 lollies.
22:28But with valuable ingredients left over, Adam's keen to maximise the investment.
22:34But Sophie, who's been making chocolate all day, has had enough.
22:38That's not really gonna work, is it?
22:40The actual way we win the task is by making more profit.
22:44The more we sell, the more profit we make.
22:45The more we make, the more we've got to sell.
22:48I would rather have too many ready to go and made than run out of stock and lose the task.
22:53We're gonna be out for a minimum 12.30.
22:55Still, I'm not happy about that.
22:57I think that's madness.
22:58Well, you can go if you want and finish them off.
23:00No, I'm not.
23:01No, that isn't what I mean.
23:02I'm not saying I'm shirking on it.
23:03I just think that that's a poor decision.
23:05We will be here till 1.30 in the morning.
23:07I would rather spend an extra hour here than spend four hours in the boardroom.
23:12The call's been made.
23:14We are staying till they're finished.
23:16I think Adam is a very good, enthusiastic project manager.
23:19I have one slight reservation, and that is he does talk to me like I'm a little bit simple
23:25and explain things to me more slowly.
23:28And that is kind of frustrating when you're really not actually that stupid.
23:32Maybe a disaster, but one can try.
23:399.30pm.
23:43In Ghazal's kitchen, they've made over 100 packets of vanilla fudge.
23:48But they're well short on their chocolate monkey lollies.
23:53We started making lollies just far too late today,
23:56which reduces our profits quite a lot if we've only got limited supplies.
24:00They're actually coming out really, oops, quite well.
24:03Are you looking at the same ones as me?
24:05Yeah.
24:07Look, what's wrong with that?
24:09It's beautiful.
24:11Everyone looks like a cow.
24:13I still think we're going to win, guys.
24:14I've got a good feeling.
24:15We have a shithod product.
24:17The only issues we don't have that many of them.
24:19Without Trey and Christina, they've been short-handed in the kitchen all day.
24:23We're up to about 100.
24:24I'm mildly pissed off that the guys don't seem to be making an effort to get down here.
24:29I know it's an hour and a half in the car, but what else are they going to do to sit at home and do nothing?
24:33I don't know, maybe they're working on sales strategy.
24:35Hey there.
24:47Hi.
24:48Hi, how are you?
24:49I'm fine.
24:50We're just going over the sales at the moment.
24:52We've had massive, massive hold-ups.
24:54Producing the mollies.
24:55At the most in the later, we would have made about 150.
24:59Just, just, just, just, Gazelle, slow down a bit.
25:01See, when you see the stuff, you'll be so impressed.
25:03It looks absolutely fantastic.
25:05Speak to yourself.
25:0711pm.
25:09Gazelle's kitchen team call it a day.
25:12Let's go.
25:13Let's go.
25:14I think perhaps Gazelle is maybe slightly out of her depth in the kitchen.
25:19Ultimately, we didn't produce as much as we would like.
25:21We had six kilograms of unused chocolate left in the machine.
25:24In theory, we could have made another 100 lollies.
25:27They've managed only 110 of the 300 lollies they plan to make.
25:32So we've got one, two...
25:34By one in the morning, Adam's team have produced more than double Gazelle's total,
25:39clocking up 582 sweets.
25:43They would have to come up with something utterly phenomenal to beat us tomorrow,
25:48based on what we've got.
25:507.30am.
25:56Today, the teams must sell their sweets at London Zoo.
26:02First, both teams must secure their sales pitches.
26:07Adam's safari team head for the children's playground,
26:13where Simon, in charge of locations, wants to set up their sales stand.
26:19This is the best place to do.
26:20It's a permanent storm.
26:22It's a permanent storm.
26:23But Brian Oldman, Zoo Commercial Director, must approve everything.
26:27We are actually going to be putting the bouncy castle up.
26:31Right.
26:32So, you wouldn't be able to use this area here.
26:34Okay.
26:35Do you know where we could use our...
26:36Could we use where the statue is just there?
26:37You asked me where you want to go, and...
26:38I'd rather go here.
26:39If you want to go there, that's fine by me.
26:42Yeah.
26:43Yep.
26:44Is that okay?
26:45Yep.
26:46Do you want...
26:47Well, we'll ask those, but yeah...
26:48Well, I need to...
26:49You need to ask me...
26:50We've got people out getting people, bringing them over to the stand.
26:52It's just, that's a convenient place to put it that's not blocking a walkway.
26:55Yeah?
26:56Okay, so you're going to go there.
26:57That's agreed, yeah?
26:58Yes.
26:59Okay, good.
27:00Gazelle's cheeky little monkey team set their sales stall at a busy junction.
27:05Yeah, that's fine.
27:06Yeah, I'm happy with that.
27:07Good selling.
27:09You're welcome.
27:10Cheers.
27:11Bye-bye.
27:12It looks like it's the ideal spot, really.
27:13Hopefully we'll get the majority of the foot floor coming through here.
27:16With the zoo about to open, Adam's team still isn't ready.
27:20Is that all right?
27:23And there are doubts about their site.
27:28I'm not moving round all day.
27:29If you want to stay here, it's your call to stay here, but what I'm telling you is from the location...
27:32It was your call yesterday to sort it.
27:34Do you disagree with us?
27:35I'm disagreeing with staying up here, yeah.
27:38Off to location number three.
27:41We were stood at the back of a non-zoo conferencing facility,
27:45next to the aircon vent, next to a double port-a-loo.
27:49Now, for me, that's not a spectacular place to sell chocolate.
27:5410am.
27:55The zoo opens for business.
27:59With an expected 3,000 customers, both teams have until 5pm to sell their sweets.
28:06Come over to the monkey stand.
28:08To tie in with their theme, Gazelle's team have some monkey costumes.
28:15She looks like a Teletubby.
28:17She does look like a Teletubby.
28:19What do you look like, then?
28:20I don't know.
28:21A knob.
28:24What would you like, a monkey lolly or some fudge?
28:26Monkey lolly.
28:27Monkey lollies.
28:28Monkey lollies.
28:29Yeah, two, please.
28:30Lovely.
28:32They're £2.50 each, so that's £5 altogether, please.
28:35Thank you very much.
28:37Thank you very much.
28:38Gosh, your prices have gone up since yesterday, haven't they?
28:41Each of Gazelle's team's 230 sweets cost £1 to produce.
28:46So, with limited stock, they've decided to pitch prices hard.
28:50Are you looking to buy some chocolates of me?
28:52Have you got any money?
28:54We have to sell these, you see.
28:55Oh, my God.
28:56She doesn't want money, has she?
28:58We're selling it quite high, and nobody's blinked at our prices yet.
29:02So, I think we've got the right product at the right price.
29:06Hello there.
29:07Cheeky monkeys are selling cheeky monkey chocolates today.
29:09So, we've got monkey-faced lollies.
29:11Both teams have permission to sell from mobile units around the zoo.
29:16Two of the lollies, please.
29:17Lovely.
29:18Fantastic.
29:19Let's go, let's go.
29:20Adam's safari team have already lost 40 minutes moving their stand.
29:25These ingredients are the finest you'll find this side of Belgium.
29:28But with twice the number of sweets, they've set prices lower at £2 each.
29:33They're shaped like a paw, so it's Belgian chocolate, white chocolate,
29:36and these marshmallows are soft just like a real paw.
29:38Their chocolate paw print lolly is beginning to sell.
29:42Thank you so much.
29:44Come on, you know you want one.
29:45Nice orange lollies.
29:46But the zoo's commercial director has a problem with Adam's tiger orange lollipop.
29:52You're labelling this as natural orange lollipop.
29:58I can see here that there is 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 E numbers.
30:04Yeah.
30:05But how can you say that it's a natural lollipop?
30:08Natural.
30:09It's just natural flavour.
30:10You're not saying that there.
30:11You're saying natural orange lollipop.
30:13Yeah, they've misprinted the labels.
30:14They've misprinted the labels.
30:15What I'm going to have to do is I'm going to have to take some advice on this,
30:19because food labelling is very strict and we do have to ensure that all the products
30:25that are sold at London Zoo are correctly labelled.
30:28And actually you won't be able to sell that product until I get back to you.
30:31Okay, fine.
30:32Team leader Adam made Natalie responsible for the labelling.
30:36We've got a big problem.
30:37What's the matter?
30:38We're not allowed to sell the orange lollipop because of the label.
30:41Oh.
30:42I did specifically say to do it as tiger orange lolly, or orange lolly, because it wasn't
30:46natural.
30:47Well, I don't understand this.
30:48How did they end up having natural on them when I specifically said?
30:51I don't know why she did that.
30:52Tiger orange lolly.
30:53I've said several times tiger orange lolly.
30:55He's having a rant at the moment, so I'll leave him to get on with it.
30:5911am.
31:00Brian Oldman gives the orange lolly the go-ahead.
31:04But only if Adam's team tells every customer it's not natural.
31:08So let me just show you these.
31:09These are absolutely amazing.
31:10So these are orange flavoured.
31:11Yeah.
31:12And when you hold them up to the light, you can see jelly tots and hundreds and thousands.
31:16Yes.
31:17And so this is orange flavoured.
31:19It's obviously not a natural product, but it's got natural orange flavourings.
31:23It's not a natural product.
31:24No, but it's got natural flavourings.
31:26Can I tempt you?
31:27Absolutely not. Thank you very much.
31:28I think we're going to resist that.
31:30It's an awful lot of glucose to give a child at this time of day.
31:35Gazelle's monkey team have the children eating out of their hands.
31:41And vice versa.
31:43Trey and Christina pinpoint two potentially lucrative markets.
31:56Trey's got the strategy of targeting fat people, okay?
31:59We've got handmade fudge dipped in Belgian chocolate all made fresh last night.
32:03I'm really going for the ones with the kids and basically go and get the kids to handle the lollipops.
32:09And we'll stick this on you.
32:10Then mum and dad cannot do anything but buy them one because they'll be tears otherwise.
32:14Do you want one of these chocolate monkeys?
32:15Yeah.
32:16I like that one.
32:17You like that one.
32:18Okay, there you are.
32:20It's £2.50.
32:21That's a bad way to do that, to give it to the kids.
32:23It's very cheeky.
32:24I'm only here to sell.
32:25I'm not here to make friends.
32:26We're selling fast.
32:27We're selling fast.
32:28Things are doing fantastic just now.
32:30All that hard work is definitely paying off, all that stress and that panic.
32:34Only thing is, I wish we had some more products because I have a feeling by about 3, 4 o'clock we're going to have sold it.
32:43The orange lolly starts to sell.
32:47So that's £2 and that's £2, so £4 in total.
32:50Yeah, I'll give you some change. Thank you.
32:53Thank you very much. Thank you.
32:55Adam's got a plan.
32:57Leaving the selling to his team, he's sure he can attract more children.
33:02God, I feel stupid.
33:03The day started off a little bit more difficult than it should have done.
33:07But the most important thing is the product's absolutely spot on.
33:10So I should have a good day.
33:12I'm going to put my hat on.
33:16Meow.
33:17Hello.
33:20Okay, okay.
33:21It's only me.
33:22Meow.
33:23I'm looking for it.
33:24Meow.
33:25Meow.
33:26Meow.
33:31With his marketing strategy less than a roaring success, Adam, a sales manager by trade, keeps a close eye on the rest of his team.
33:42Sophie, a doctor of quantum physics...
33:45Two pounds on chocolate lolly pops.
33:48..is finding sales a tougher discipline to crack.
33:51Have you been off the lollies today?
33:52Yes.
33:53A lot of people are like, we've been approached four times now, leave us alone.
33:57See, that's a bit uncomfortable for me, actually.
34:00Chocolate lollies?
34:01I'm a bit uncomfortable about the whole sales process, anyway, because I really hate being approached myself, so I guess I'm not a born salesperson.
34:11It's not my ideal role, I can tell you that much.
34:14Oh, God.
34:15What do you guys think it's sales approach that you're using, innit?
34:20We're just using it, well, just the build and the lollies style, aren't we?
34:23We're going to play, actually, earlier.
34:24Yeah, I think it's because it's lunchtime.
34:26As far as sort of things that you're saying to people, it's okay, but maybe just try a bit more conversation before I ask them to buy one.
34:32It works really well for Lawhead.
34:33When we get back up there, spend a couple of minutes watching what Lawhead does, and it seems to work really well for him.
34:39It's just something else to try.
34:41Adam's view is that we should have a conversation with people for a period of time before trying to sell.
34:47We haven't got time for conversation, because if you're going to get a no, you need to get that no quickly so you can move on.
34:52So I think we come from two different schools of thought, one school that knows about selling and one that doesn't.
34:57I am more pissed off the more the day goes on.
35:00I'm getting more and more fucked off with Adam, and I tell him I'm going to throw something at him in here.
35:05He's got the fucking cheek to stand there and say, don't sell this way, don't sell that way.
35:11The point remains that I'm still selling. I'm sorry, but what the hell has he sold?
35:16I've got my own way, and I'm selling, right? And this is a bit cheeky of you saying to me, don't do this when I'm the one selling.
35:22You're pissing us off.
35:23I think you're really taking things the wrong way.
35:25No, I'm not taking the things the wrong way. You're quite hurt in your way. It's not done in a nice way.
35:30You have made some mistakes, and I didn't shout and scream at you, so I don't appreciate you coming up kicking off at me like that.
35:37It's not...
35:38Yeah, but stop getting on my back.
35:39I'm not getting on your back. I'm making suggestions to help you sell a few more.
35:43It's because I thought you were good at selling.
35:45Right, OK, if that's what you're saying.
35:46So you're really, really wasting time now. We need to get some sales done, aren't we?
35:49I think you need to back off.
35:50Two in the afternoon, the busiest part of the day, with animal displays drawing big crowds.
36:04Stop monkeying around, Paul.
36:07But for Gazelle's team, stocks are running low.
36:10So this is the entire stock?
36:12This is it.
36:13Do you wish you had more?
36:14Yes, a marginal amount more, but I would have, you know, not much more.
36:17So you're going more slowly now to try and eke it out so nobody accuses you of not having enough, or...?
36:22I might have said something to the fact that it looked good if we sold out at about half or quarter to five instead of four o'clock.
36:28Can I entice you a little bit?
36:30Yeah, thank you.
36:31Have a good day.
36:32Non-aggressive selling. It works.
36:34Just takes a bit longer.
36:35Hi there, guys. How are we?
36:37No? No problem.
36:39Gazelle's stealth team may be playing a bit of a dangerous game at the moment.
36:44They're in danger of running out of product too early, so they're on a bit of a go slow.
36:49They don't want to look as if they haven't made enough.
36:52Chill, relax after all the stress yesterday.
36:58Sold out. Last bit of money.
37:00Whoa! Well done.
37:02OK, we're packing up and we're going home whilst those guys are still drafted.
37:07Yay!
37:09Three for two pounds, guys, on lollies.
37:13With half an hour left for trading, Adam's team now have the zoo to themselves.
37:18All right, thank you. They're just orange lollies.
37:20Gazelle and her team can only look on as the competition capitalise on their extra stock.
37:25All right. Cheers.
37:26With end-of-day discounts.
37:28We've got orange ones and we've got chocolate ones.
37:31This way it looks.
37:32Orange one.
37:33Three lollies, please for two pounds.
37:35Three lollies for two pounds.
37:36OK.
37:37Well done.
37:38Thank you. Brilliant.
37:39Enjoy the zoo and enjoy the lollipops.
37:41Great. Bye.
37:43For a big push, just get whatever you can get.
37:46Turn it all back into as much money as you can.
37:48I'll take anything.
37:4920p each.
37:50Sounds good.
37:51Yeah.
37:5215p.
37:53You know what, for 15 I can give you the orange.
37:55Look at that.
37:56Thank you very much.
37:59Lovely.
38:00Perfect.
38:01All gone.
38:02We can't sell them, just take them.
38:04Yay!
38:05Excellent.
38:06Yay!
38:07Fantastic.
38:09Let's go, go, go, go, go.
38:10Yay!
38:11Oh, God.
38:12Sold everything.
38:13Sold everything.
38:14Sold everything.
38:15Come on.
38:20Next morning, the 12 candidates are packed and heading for the boardroom.
38:25I am slightly concerned that we may lose because we don't have the volume of product.
38:30It's going to be a very, very close call.
38:32I'm terrified about going into the boardroom.
38:34It might be me that gets fired and I'm not ready for that.
38:38All of them have left highly paid jobs for the chance to work for Sir Alan Sugar.
38:48But one is about to find out the gamble hasn't paid off.
38:53You can go through to the boardroom now.
39:08All right.
39:09Now, Gazelle, this is yours.
39:10Correct.
39:11This is yours.
39:12Correct.
39:13Correct.
39:14On this task, I've had some feedback and correct me if I'm wrong here, that around about lunchtime-ish, you were starting to smell that you were going to be sold out.
39:25Well, we did say that-
39:40Yes or no?
39:42Possibly yes.
39:43Possibly.
39:44So, it leads me to believe you didn't have enough stuff.
39:46We did have enough stuff.
39:47We did have enough stuff, are you going to be sold out at lunchtime?
39:51We didn't have enough.
39:52We didn't.
39:53I mean, we said that.
39:54Had you had more stuff, you most probably would have taken more money.
39:57To me, that is a crime.
39:59That is an absolute crime.
40:01You know, if I've laid on a factory for you all day long, and I've laid on a selling venue there for you all day long, I expect you to use it all day long.
40:10You know, you open a shop in Oxford Street, you don't close at 12 o'clock because you fancy, because you've done well and you've sold out because you'd get fired.
40:18Right?
40:19If you lose this task, why have you lost it?
40:22But we didn't have enough for that.
40:23We didn't have enough.
40:24Absolutely.
40:25Before I move on to Adam's team.
40:27Good team leader or not?
40:29Looking after the kid, do you think?
40:31No?
40:32No.
40:33Be honest.
40:34She was approachable.
40:35You think you had a good pitch?
40:37I think I was told you'd make the better pitch for this lot.
40:39Most definitely.
40:40Adam, your team.
40:42Yes.
40:43Talk.
40:44What would you like to know?
40:46They'd done you up on the location, it seems like, on the day.
40:50Kind of.
40:51We sort of moved it about a bit and then we got a good location.
40:54Had it not been for Simon, they would have been pitched by the exhaust outlet of a generator in the shadow of a tent in a dark alleyway.
41:02It would have melted the chocolate.
41:03It would have been a disaster.
41:04Tell me about the two products.
41:06How did they sell throughout the course of the day, in your opinion?
41:09The chocolate sold very, very well.
41:12The candy sold less well.
41:14I should say so.
41:15Yeah.
41:16You know what it looks like to me?
41:18Child's vomit in arrow diet.
41:21And I see that this has got natural crossed out on the top.
41:24It has, yeah.
41:25Because it ain't natural.
41:26It's not, no.
41:27So there's a bit of a cock up on your labelling.
41:28Yeah.
41:29There was a mistake on the labelling, unfortunately.
41:30If you lose this task, why?
41:33What?
41:34Katie?
41:35Quiet, quiet Katie today.
41:36If we lost this task, I think it would have been on the not getting going quick enough.
41:41And there's two factors on that.
41:42One is location and one is the slight hiccup over labelling.
41:46Right.
41:47Sales effort, I would chuck into the pot as well, frankly.
41:52Who was selling?
41:53We all were, actually.
41:55Dr. Cain?
41:56Feel comfortable selling or not?
41:58Me?
41:59I don't like selling something that I don't think is value for money, I have to say.
42:02Really?
42:03I got better at it.
42:04Oh, well, we better shut down every blooming retailer in the country then.
42:08I mean, that's life.
42:09This is the real world, love.
42:10You know, this is not your scientific protons and neutrons here.
42:13That's what retailers do, you know.
42:15I did do it.
42:16I think I was quite good with it.
42:17Well, reluctantly.
42:18I mean, look, the pot calling the kettle black, actually.
42:21The pharmaceutical industry, the biggest culprit's going.
42:24You know, these pills that we're popping all the time, curing all these diseases in the world, cost fractions of pennies to produce.
42:31And the National Health Service is laying out £500 a pill.
42:34That's what business is about, I'm afraid.
42:37All right.
42:38Come on then, let's deal with the numbers here.
42:40Margaret, how much money did Stealth bring home?
42:44Stealth brought home £994.31.
42:49All right.
42:51Could have made a lot more.
42:52Sold out.
42:54How about this lot here?
42:56Eclipse against Stealth's £994.31.
43:01Brought home £983.80.
43:07Ten quid.
43:09You've won by ten quid.
43:11You've won by four lollipops.
43:14Vector, nonetheless.
43:16I don't know if you're proud of that win.
43:19A team that won wasted, I would guess, 40% of the afternoon sours where you could have sold a lot more stuff.
43:26I think we've learnt our lesson, don't we?
43:27Yeah, fair enough.
43:28Another lesson, yeah.
43:29Anyway, I've lined you up a little treat.
43:31It's at All Star Lanes Bowling Alley, where all the celebrities go.
43:35Not that you're bloody celebrities, but anyway.
43:37Have a good time.
43:38Off you go.
43:40Thanks very much.
43:41Good luck, guys.
43:42See you later.
43:43Adam, you're lost.
43:48You know the drill.
43:49Off you go.
43:59That was close.
44:01One.
44:02Two.
44:06One.
44:07One.
44:12One.
44:13Woo!
44:14for the losing team a post-mortem 10 pounds that was so disappointing gutted that we lost it's not
44:29something that I'm particularly familiar with I could have been a bit more aggressive on the
44:34selling the general overall leadership has been particularly poor Adam is a great sailor on a
44:41calm sea but if the waves start building up he's absolutely useless is not good enough for me so I
44:48have to say it I think Natalie is culpable I think the label thing had an additional effect on our
44:52slow start I feel a bit let down by one or two members of the team because a slight extra little
44:59bit of a push would have won it for us
45:11would you send them in place thank you
45:22so Alan's ready for you now
45:26right Adam your team lost you're lost by a tenor which is even more annoying it is so let's find
45:44out why I feel that one or two people could have done a little bit more to sell the extra few that
45:50would have made us win so who was your poor salesman then Sophie and Natalie you were poor
45:56salesman I'd you down as a good salesperson so did I but every time I open my mouth to sell I had the
46:02pot the negative coming in don't do this don't do that don't do it this way don't do it that way I
46:06was trying to coach you Natalie I was trying to give you advice to help you sell better you just drag me
46:10down edge you're too negative you're reactive more than proactive as far as I came in to say watch
46:16what law hits doing well it went in and demonstrated the product how do you demonstrate sick on a stick
46:21I'll tell you exactly what he did the puke pop how do you demonstrate that he sold it as a magic
46:25lolly which you could look through and it was sparkly it was really really well you wouldn't
46:29believe it Sophie what was wrong with her Sophie just wasn't she just wasn't interested in selling I
46:34just don't think that's true I told a lot during the day you know what I have a major issue with the
46:39fact that you're dictating to us to sell and you didn't sell one item up until about two three
46:43o'clock I sold some in the middle of the day when I took the costume off and I sold quite a lot
46:48what was she doing you probably was in a costume from 10 to about three o'clock I think 10 to 10
46:52to about 2 yeah and from what I heard it actually upset a few kids really I heard there was a few
46:56three kids cried because of what it was if I was so shit at selling why didn't you put me in the
47:01line so if I was so weak and you're such a strong seller why didn't you get reason I was in the
47:05line suit because it gave me the ability to watch what everybody else was doing your
47:09managerial position was actually looking through the eyes of the lion suit was it saying yeah if
47:14I had other people if I'd have been out if I'd have been out selling then I'd have been focused
47:18completely do you not think Adam in hindsight which is a great word you're lost by a tenner do you not
47:25think now that from say 10 o'clock in the morning to 3 o'clock in the afternoon where you're prancing
47:30around in the lion suit had you just went and sold that you'd be out there bowling now
47:34um yeah it's a possibility it's a possibility but at the same time every time I had to take the head
47:40off to cool down the custom dried up anyway let's get back on the healthy kick you went off and made
47:46this thing in how did it get labeled incorrectly run me through yeah we had a telephone conversation
47:51where I explicitly told Natalie to brand it as a tiger orange lolly she went off her own bat and
47:57changed the natural even though we told it wasn't natural ingredients so when the stickers turned up
48:00they were wrong is that right no I don't the title you gave it was natural orange lolly that's what
48:06you gave it you got on the phone and you named it what Tiger orange lolly you specifically said I
48:12want I as the team leader want to call it the tiger orange lolly that that's what he told you over the
48:17phone why didn't you do it because it was too late we'd been to the prop shop and got all the
48:21signage the actual wording was all did you say to him straight away too late Adam it's already been
48:26no she didn't no I mean I mean the point I'm making is at the point where you made that phone
48:32call was you was she at the printers supposed to be arranging the labels on the way to the printers
48:37Natalie Natalie there is a time sometimes when you know you should actually say all right hands up
48:43he told you you didn't do it you know don't try and talk your way out of it well in my hold my hands up
48:50this resulted in it was a problem bizarre situation if you walk around we're going up to people saying
49:01would you like one of these lollies and if they said yes you then tell them oh by the way it's not
49:05natural how ridiculous is that it's completely ridiculous we just have no choice well we have
49:10one choice is that you're selling a car known to have a fault on it right and and you say now
49:16I buy this brand new car and by the way the brakes are going to fail I'd like to jump in because I
49:21think you've spotted an obvious error and you're lumping the failure onto that there's a couple of
49:27smaller issues but the thing that went wrong was selling it's all down to sales as far as you're
49:31concerned if we just saw she's a bad salesperson and she's a bad salesperson so you're blaming these
49:36two for the failure are yes is those the two you're going to bring back into the yeah it is yes you
49:42sure positive you are bringing sophia naturally back into this boardroom with this okay all right
49:48you are the three back to the house I'll see you three back in here shortly one of you will get fired
49:54okay okay I can see a couple of culprits here as far as I'm concerned the failure lies it on the sales
50:06floor on the sales I think it's the sales and low because they had so much more material than the others
50:11they should have sold more yeah they should have won quite clearly there's something very strange going
50:17on between Adam and Natalie I don't think we can criticize Sophie for the production on the sales
50:26side I think Adam's actually spot on sometimes needs must but if he hadn't stayed in that lion suit for
50:31so long his professional life is as a salesman what is he doing dressed up not selling yes Francis
50:41would you send the three of them in place thank you sir Alan we'll see you now thank you
50:57okay Adam but you can put your book away I do the notes here yeah you're saying that this task
51:05failed because of salespeople you're saying Natalie here wasn't a good seller she wasn't listening
51:12properly to what I was saying I was trying to help her sell even more got it in for her not over the
51:16labels absolutely no I I don't mind if the management comes to me with constructive reasons why I should
51:22get rid of someone else but I don't like it when there's something personal going something personal
51:26going not at all I don't know what I didn't like Natalie was the fact that it took me a long time to
51:31coax out of you that the actual label cock up was yours you disregarded what your team manager told
51:37you to do now I hold my hands up to that I went what was the reason for it you wanted to teach him
51:42a lesson or you thought he was wrong or what no no nothing personal to his basis that I'd had all
51:46the signage set up with the natural orange and I tried to keep the consistency but Adam did say
51:52tiger orange you didn't consult me at all anyway Sophie terrible at sales yeah Sophie doesn't want to sell
51:59didn't want to sell you made the point Sophie you said to me that you have a problem I have a problem
52:04with saying it's selling something that I don't think is worth the money it's being sold for I've
52:09made many pictures in my business where you have yes I like what give me an example I pitch information
52:14management technologies to to my customer there's nothing there you know even even a product you can
52:19touch and feel or eat when I honestly believe that there is value in the product I'm very good at sales
52:25this is confectionery right the confectionery business makes things for 10p and sells them for
52:31a pound that's what they do I accept that I think that's a good point but I too was a little bit
52:36demotivated because before I'd even started selling Adam made the assumption that I was bad at selling
52:41and came up to me and said what are you I know I'm not I'm not honestly reckons you're not but it wasn't
52:46very good it's like half-hearted yeah I think you felt it was a little bit beneath you really no no I mean
52:53towards the end I think everybody will say that I was doing an incredibly good job we had five
52:56minutes to go and I sold 15 lollies when the prices have come down once you thought the price is where
53:01you wanted it to be you're happy to sell it but when when you were when you weren't happy with the
53:04price you didn't want to do it that anybody could sell at that price in fairness I probably sold
53:08more than you do ads I doubt it definitely I doubt it definitely well I think the whole team sold
53:14more than you in all fairness I saw quite a lot you weren't there I know the sales was weak
53:17the reason that I didn't go out selling all day is I've made that mistake before where I'm supposed
53:24to be sales managing and I've ended up getting too involved with selling and speaking to customers and
53:28you don't see what's going on you should be fired then Adam I think that Sophie did less throughout
53:35the day than what Natalie did even though the day before I produced all the product yeah but the one
53:40thing that you weren't happy about was which is when I made the decision of producing more and working
53:43through the night you weren't happy about it but we discussed that because I made the decision but
53:48at the end of the day I was a project manager and I had to make that call that we work through the
53:53night so all the ingredients are gone you weren't happy I made the decision it was my decision to
53:56make Sophie tell me why I shouldn't fire you I'm I believe that throughout the few tasks I've taken on
54:03different roles and they've all been key roles but I want to know what you're going to do for me
54:07really because he's told me you're a bad salesperson you seem to have a kind of a moral issue
54:12about sales also which is very very naive as far as I'm concerned listen I've also got certain
54:18levels of morals but as a businessman you know we do make profits that's what we do that's what
54:23we're in there to make profits this is not a kind of benevolent society this is not a charity
54:28are you going to get real okay I mean I'm I've I hear what you're saying I think that's a good
54:33lesson for me I've been in business for just over 40 years now you know sadly one of the things I come
54:41across is lawyers with the exception of Margaret who don't want to do loring and they think they
54:49want to poke their nose into marketing decisions right engineers who don't want to do engineering
54:55and think they can poke their nose into sales things right and I try to steer them and I say
55:00well you stick to what you bloody know right when I'm wondering have I got another one here who should
55:05really stick to what they know that's an interesting question I really hope it isn't true my concern is
55:13you know are you gonna be any good for my business Natalie I don't like people who don't put their
55:23hands up and say you're right sorry all right he did tell me this he did tell me to change the name
55:29he did give me direction you stood there and argued with me for a while that he didn't do it I don't
55:34like that I do not like that at all and Adam I also don't like people that have a kind of a personal
55:40vendetta you say you haven't I think you have you say you're a great salesman your background is selling
55:47cars you walked around in a lion's outfit for the lion's share of the day and you didn't sell you know
55:53and for that reason Adam I think that you know you have got a lot to answer to however I've made
56:02my decision for the aforementioned reasons I discussed just now Sophie you're fired all right off you go
56:18back to the house and I'll see you on the next task
56:48back at the house the candidates wait to see who survived the boardroom so he was invisible she was
56:56nowhere to be seen welcome to real life people are selling things that cost pennies for pounds she's
57:02here to learn about commerce let's not forget Adam was leader he's responsible for team morale Adam did
57:09not make a single sale till 2 p.m. Adam's dropped the ball on a few things here as well
57:13I think so I might be right you know I might be a little naive about the commercial world and I
57:31think I've suggested that's true however now I know a little bit more about it I don't think I want to be
57:37part of it one job now 11 candidates sir Alan's search for his apprentice continues next week on
57:51The Apprentice I'm going to give you a chance to dabble in the art market the candidates have
57:57to snap to it in the world of photography the work is the story of the ocean and the life within I'm not
58:04completely convinced that we came from fish she might have I said if you come from the fridge
58:09950 for the small 9.900 and with the focus on pictures it takes more than flash words to win
58:17sales those metallic colors and they're the sensuous nature of the looks how we essentially crucify
58:23ourselves by crucifying the ocean we know much about photography as we do flying to the bloody moon
58:28don't mean jack shit quite frankly you're fired
58:34so sophie's got the boot and on bbc2 in a moment she'll reveal the inside story and what she really
58:41thinks of sir alan in the apprentice you're fired and for exclusive video content and free downloads
58:47including the apprentice cast log on to bbc.co.uk slash apprentice man's best friend helping to curb
58:55teenage tearaways bbc one's back in the doghouse tonight at 10 40
58:59you