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00:00This is a job interview from hell.
00:04I've been in business for 40 years.
00:06Your prize is working with me.
00:09From across the country, 16 tycoons of tomorrow have come to London.
00:15Don't start telling me that you're just like me, because no one's like me.
00:19I'm unique.
00:21They're here to compete for a job with a six-figure salary,
00:25working for Britain's most belligerent boss.
00:28I think this is outrageous.
00:30You haven't got a bloody clue. Not a bloody clue.
00:34Famously hard to please, Sir Alan Sugar controls a vast business empire
00:40worth over £800 million.
00:43Once again, he's on the hunt for an apprentice.
00:47It's up to you. You open your bloody mouth,
00:49or I'll fire the old bloody five of you if I have to.
00:52I don't give a shit.
00:53To land their dream job...
00:55Oh!
00:56The candidates will have to live...
01:00A decision has been made, Sir Alan has made it...
01:04..and work together.
01:06We look like a right motley crew.
01:08He's got a hat on. Look for a man in a hat.
01:10We are sprinting. We are sprinting.
01:13But there's just one job.
01:16You're fired. You're fired.
01:17This was a total disaster.
01:19You're fired.
01:19Previously on The Apprentice.
01:30This task is all about portraits.
01:33You're going to photograph customers and sell them their portraits.
01:38The challenge, start a photo business in Europe's biggest shopping centre.
01:42Let the camera create the illusion that you are wearing something really regal and nice.
01:47Simon's glamour theme failed to hit the mark.
01:50Get yourself on my settee right now.
01:54For Helen's team, their lookalikes scored.
01:57Did you know who's going to be here today?
02:00But Lucinda couldn't get the photos out of the computer.
02:03No matter how hard I try, I'm not a technical person.
02:06It's about teamwork. It's about being assigned a role.
02:08I am happy doing it, but you put people in the appropriate skill set.
02:12Oh, for Christ's sake.
02:13While Simon's team was all negatives.
02:15Don't tell me to manage. Please don't tell me to manage.
02:17But I am.
02:17I'm in charge of this. So it's my neck on the line this time.
02:20In the boardroom, Helen swept to victory.
02:23A runaway success.
02:25Well, well done.
02:26Then Claire went for Simon.
02:27You were shouting, you were sweating, and it was just not particularly pleasant.
02:31And Sir Alan went for Claire.
02:33You are showing no respect whatsoever to this man.
02:36Get back to the house, because you're going to be the next team leader.
02:39I'm sick of looking at you at the moment. Get out that door.
02:42Simon became the fourth casualty of the boardroom.
02:45I'm sorry, my friend. I think you're a bit out of your depth here.
02:49You're fired.
02:50Thank you for a wonderful opportunity.
02:54Now, 12 remain to fight for the chance to become the apprentice.
03:037.30am.
03:12I'd rather not be a project manager or let somebody else have a go, but...
03:16It's crazy, isn't it, that you're going to be one,
03:19and there's five other people that still have it.
03:21Maybe I should just have learnt to keep my gob shut from day one.
03:24Oh, shit.
03:33Morning, Sir Alan.
03:34Good morning, Claire.
03:35Wish I was more appropriate for your dress.
03:37Could you get all the other people up?
03:38Yep.
03:39And I'll have a little chat with you.
03:40Okay.
03:41Okay.
03:41Okay.
03:41Sir Alan's here, so can you just put some PJs on or something and meet in the lounge?
03:45Are you serious?
03:46Yeah, obviously he doesn't like it, he kept waiting.
04:01Good morning, everyone.
04:02Good morning, Sir Alan.
04:03I'm going to balance the teams up a little bit.
04:07Kevin, I'd like you to step over here and join Renaissance.
04:11Claire, I'm not going to go over again what we discussed the other day,
04:17but I want you to be the team leader.
04:19Alpha, your team leader is going to be Lucinda.
04:23I've listened to you over the past weeks.
04:25You don't like technology.
04:26You don't think you're very good on sales.
04:28I've got to find out what you are good at.
04:30Now, I've selected two farms that you're going to visit today,
04:35and those farms specialize in making ice cream.
04:38But they don't sell in the London area.
04:41What you're going to do is develop several flavors of ice cream
04:46to expand their business into London.
04:49You're going to go out and sell those flavors to the trade.
04:54The team that comes back with the highest amount of orders in sales volume will win,
04:59and the team that doesn't will lose,
05:00and in that team, one of you will get fired.
05:03OK, off you go.
05:04The teams get straight down to brainstorming ideas for their ice cream flavors.
05:11Can I just say before we kick off that, obviously, I know that I'm project manager for a second time,
05:16and I'm really looking forward to this task and working with you all,
05:18but I'm conscious that I am very direct and I cannot overpower people,
05:22so please, if I do that, can you just tell me straight away so I stop doing it?
05:29Right, we've got to have an idea of which flavors we'll create.
05:33We need to have a minimum of three.
05:35My idea is to go for different cocktails, the flavors of the ice cream.
05:39Pina colada.
05:40Vodka and Coke or tequila sunrise.
05:44I'm just not sure that I could see a family going into a cinema
05:47and for their children wanting to purchase a sex on the beach ice cream.
05:52Heading up the other team, business analyst and part-time aromatherapist Lucinda.
05:57All right, are we ready to move on?
05:59Yeah, I'm sorry.
06:00Okay, just in your own time.
06:02Yeah.
06:02I don't believe you need to be a bitch in business to succeed.
06:06Project managers are there to facilitate teams, not necessarily dictate.
06:10Working together and having fun, that brings outstanding results.
06:14So far, I've got carrot nuts.
06:17Ginseng and ginger.
06:18Ginseng's an apodisiac.
06:19Your goji berries, wheat grass.
06:21What about, like, a normal cup of tea?
06:24You can get coffee ice cream.
06:24You can have coffee ice cream.
06:25You can get tea ice cream.
06:26It's like it's the nation's drink, isn't it?
06:28Gooseberry fool.
06:29Everybody thinks Lucinda's a bit eccentric, a bit of a fruitcake.
06:34And the reality of it is, we have seen four tasks now where she has been so lazy.
06:39She can't be selectively.
06:40But tell you what, if I'm not in charge, I'm going to sit here and have a cup of coffee
06:43and not do fuck off for anybody else.
06:45So we'll see.
06:47Let's go.
06:47Tomorrow, the teams must get bars and restaurants in London to buy their ice cream.
06:56Today, they're off to the countryside and the two dairy farms they will represent.
07:03It's a lovely bit of beer.
07:05I've seen green for weeks and weeks.
07:07I know.
07:08Just in the city.
07:08They must produce samples of their ice cream, then organise a local tasting to help decide
07:15on the flavours they'll launch in London.
07:17OK, at half-pastate this evening, we are having our tasting session in the village hall,
07:24which is behind the village pond.
07:27I know, there's going to be one person who's going to tell her of a toothless crow.
07:32With one arm and seven chins.
07:34There might be someone with, like, webbed feet.
07:36Yeah.
07:36The restricted cheek.
07:41Bockingfold Farm in Kent.
07:44Claire and her team will represent Alistair.
07:47And his ice cream business.
07:49Welcome to Kent, which is the Garden of England.
07:53OK, we're going to be making three ice creams.
07:55The first one's called Berry Mania.
07:57Blueberries, strawberries and cherries will be going into that.
08:00And chocolate orange.
08:02And then cider and elderflower.
08:04OK, now the chocolate orange ice cream.
08:06You'll need to go out and buy probably about 50 oranges and hand-squeeze every single one.
08:15Fine.
08:16Very laborious.
08:17But it gets the really finest flavor.
08:20The secret is to be organized.
08:24We'll be very efficient.
08:26Project manager Claire divides her team, leaving Kevin, Alex and Sarah in the kitchen to start on the ice cream.
08:35There you go, down the little hole.
08:38We do realize we have 1,100 eggs.
08:44Claire has taken Jen and Michael on the hunt for additional ingredients.
08:48Hi.
08:49We're needing to purchase 50 oranges.
08:52And obviously you've got four.
08:54Is there a fruit and veg shop in this village?
08:56Not in this village, no.
08:58But if you go up the Cranbrook Road, there's a farm shop, Hartley Dyke.
09:02OK, how far is it from here?
09:03We're talking three or four miles down the road.
09:05Downsview Farm, East Sussex, Lucinda's team are still struggling to finalize their flavors.
09:17So we've got toffee, apple, cosmopolitan.
09:20What about food, cheese and cranberry?
09:24No.
09:25Just an avocado ice cream.
09:27We really need to make a decision.
09:28Yeah, have a decision now.
09:29Lucinda.
09:29I'm just not an avocado fan, but I'm not going to stop anyone else from putting that forward.
09:33I've got cosmopolitan, toffee apple and avocado.
09:37Yes.
09:391.30pm.
09:41Having made Lindy her second in command, Lucinda sends her off with Rafe and Jennifer to drum up interest in tonight's tasting session.
09:50Hiya.
09:50Hiya.
09:51I've come to bring you some good news.
09:54There's a local farm, we're producing ice cream with them.
09:57So we are doing a free taste test session.
10:00You get free ice cream.
10:01You do, you get free ice cream.
10:02So can I count on your attendance, Patrick?
10:05Wonderful.
10:09Back in the kitchen, Lucinda's bought her ingredients and their first batch of ice cream is underway.
10:16So this is our avocado and chilli.
10:19Sarah, the farm's owner, keeps an eye on progress.
10:23Now press the start button.
10:24And off it goes.
10:27So we could actually now be starting to do our second batch.
10:29Yes, you just can.
10:30Yeah?
10:31Oh, do you know what I smell there?
10:33Perfection.
10:35I love it.
10:38Lucinda has quite a good manner of managing her team.
10:40She makes it apparent what she wants them to do, which is not being dictatorial or seemingly over-demanding.
10:45Um, 716 grams of avocado.
10:48Do you want to start mixing with the mixer?
10:50On the last task, it was obvious there was no love lost between Lucinda and Helene, but they're working together.
10:56They haven't come to blows yet.
10:57I think she's doing quite well.
10:59I have to try this.
11:00Is it?
11:01Is it?
11:01It's not bad.
11:03That is a salivate.
11:04Yeah, absolutely.
11:05It is a salivate.
11:06We need to get another batch on the go right now.
11:10Over in Kent, Alex, Kevin and Sarah complete their first flavour, very berry.
11:17That is delicious.
11:19That's, that's better.
11:20Do you like it?
11:21It's next level.
11:21Are you proud?
11:22That's perfect.
11:23But there's no sign of project manager Claire and the other ingredients.
11:27I'm going to call the guys and ask them where they are with the oranges and where they are with the cider.
11:32Orange is cider now.
11:34I'm concerned that we're almost going to have to scrap the chocolate and orange ice cream.
11:39Claire and Michael are 10 miles away at a local brewery tasting cider.
11:45Mmm, it's actually quite nice.
11:48It's a good year.
11:49I think we need some more.
11:51Plenty of body.
11:56Hello?
11:57Where are you?
11:58Oh yeah, sorry, we've been stuck at the cider place, buying the cider for the ice cream.
12:02We just need to get the oranges and we're on our way back.
12:04We've been as quick as we can.
12:06Right, well, we can't do anything until we've got oranges, so we're just stood not able to do anything.
12:11It's just got to be really slow here in the country.
12:15I am 100% happy with everything that is going on in there.
12:20However, we can't sell anything ultimately tomorrow if they delay us so much that we hit 8 o'clock and we've not finished the ice creams.
12:28Hello, good afternoon. Hi.
12:29My name's Rafe.
12:30I'm CEO of Alpha Luxury Ice Creams.
12:34In East Sussex, Lucinda's sales team contact retailers in London.
12:41We are launching some brand new flavours of ice creams and I really want to set up an appointment to come and see us.
12:46Jennifer has set her sights on a chain of cinemas.
12:49I'm available around 11.45.
12:51Yeah, 11.45, that's fine.
12:53Get ready to taste some of the best ice cream you've ever had in your whole entire life.
12:57Bye.
12:57Bye now.
12:58Bye.
12:59Bring it on.
13:00One hit, it just keeps rolling.
13:02It just boosts your confidence and you just, you suddenly get more and more.
13:05It's like a snowball effect.
13:07Yeah.
13:07Do you know what?
13:08The other guys might have to go and sit some of these appointments if they're too close together.
13:11I want to make sure I do those appointments myself because...
13:14You've got built up the relationship.
13:15Exactly.
13:16You've got to report.
13:16I'm very pleased with the independent cinemas, plural, that I managed to bag today.
13:22I think I did an absolutely fantastic job.
13:25Funny, that.
13:26With six appointments secured, Lucinda's sales team put down their phones...
13:31Well done, sir, Lauren.
13:32Wow, thanks.
13:32...and pick up their knives and forks.
13:35Guys, well done.
13:36Well done.
13:37Yeah.
13:37I'm feeling bloody confident about Samara.
13:39I am feeling great.
13:426pm.
13:43After four hours scouring the countryside, Claire has finally tracked down her missing ingredient.
13:50Guess what we've got.
13:52What?
13:52Already tastes.
13:53Are you all right, James?
13:54We've made two appointments now.
13:55We're getting there.
13:56All right, brilliant.
13:57We need to really get on with it.
13:58Okay, fine.
13:59Should we get out of your house?
14:00Yeah.
14:00Okay.
14:05The delay has left the team just two hours to get their ice cream ready for tonight's tasting session.
14:10This is a fucking joke.
14:13And with no one invited, Claire heads for the village.
14:18I don't really think a huge amount of things will happen around here.
14:21This might be the talk of the town for like the next, the next, there'll be old ladies talking
14:26in the post office going, oh, did you see that, that, that cider ice cream?
14:30The village pond must be around here.
14:33Looks like the village centre.
14:34Oh, there's a yoga class going on.
14:39Yeah, nice to hit the yoga class.
14:40Sorry to disturb you.
14:43We are making some new and exciting ice cream and we would love a contingent of people to
14:49taste them, a bit of a sample taste.
14:52Are you guys available around about half past eight in here and we can come and bring...
14:57No, no, no, okay, no problem.
15:01Sorry to have disturbed you.
15:03Bye.
15:04Enjoy your class.
15:07I just think about it.
15:08They're in their village hall doing their weekly yoga class in walks.
15:12A random guy asking them about ice cream.
15:207.50pm.
15:22In Lucinda's kitchen, their final flavour is coming off the production line.
15:27Oh, yeah.
15:30I'm telling you now, that is a toffee apple.
15:32I'm telling you now.
15:33We're going to make millions, Ray.
15:36No, no, no, no.
15:37You're going to make millions.
15:38I'm going to make millions.
15:39Yes, yes, yes.
15:40Led by Lindy, Lucinda's sales team rushed their samples to the tasting test at the local football club.
15:49Okay, ladies and gentlemen, everything we're doing is about supporting the local farm and local produce
15:54and we're really thankful that you've sort of joined us today.
15:58We've got three different flavours of ice cream.
16:00Has everybody got a spoon?
16:02Yeah.
16:03Absolutely, everyone.
16:04Great.
16:04The team is looking for two flavours to launch their farm's ice cream in London tomorrow.
16:10Our ice cream that you've just tasted is actually a cosmopolitan.
16:16I'm not sure.
16:17No.
16:17It hasn't got a great deal of flavour.
16:19So it's a cocktail that we've made into an ice cream.
16:22Tastes like a mashed potato.
16:26Next up, their most unusual flavour.
16:29So what you've actually been eating is an ice cream that has been made from avocado with a hint of chilli.
16:36Oh, my God.
16:37It was really quite tasty and, as you can see, I'm eating it all.
16:40Okay, you ready for the last one?
16:42Tantanising toffee apple.
16:44Very nice.
16:45And I think from the smiles on your faces, it may be one of the favourites.
16:49Am I right?
16:49Yes.
16:50The avocado and the toffee apple, would you say that was a good decision?
16:54Yes.
16:55Excellent.
16:55You have helped us make one of our most important business decisions.
16:59Thank you very much.
17:00I think me, Rafe and Jen will have no problem tomorrow hitting our appointments and making some really good sales,
17:07doing exactly what's been asked of us and blowing the other team out of the water.
17:10It's going to be a walk in the park.
17:14Let's go.
17:16Claire's team are still in the kitchen.
17:22And 30 minutes late for their tasting session.
17:30There's not many people here.
17:33Lights off.
17:34No one here.
17:37Is this the place?
17:43With no one to taste their ice cream, Michael tries the local pub.
17:48Hi, guys.
17:49Sorry to interrupt you.
17:51We are sampling three new ice creams.
17:54We really need some people with kind of discerning palates who know about food,
17:58who need to taste the ice creams.
17:59Do you think we're going to have discerning opinions after a couple of good bottles of wine?
18:03Well, I think if you've got a good palate, you've got a good palate.
18:06It doesn't matter how much you drink.
18:08Yeah.
18:08I know you're busy.
18:09Yeah.
18:10Oh, we're pretty busy.
18:12Yeah, I think we're probably good.
18:13Yeah?
18:13Yeah.
18:16I'm not going to tell you what's in it at the moment.
18:17I want you to try and discern the flavours.
18:24Interesting expression.
18:25You are on your face there, sir.
18:27What do you think?
18:29There's a real local theme.
18:30Are you liking it?
18:31Bear with it.
18:32No, absolutely I'm liking it.
18:33It's actually cider and elderflower.
18:36Elderflower.
18:37I can taste it through my nose.
18:39Do you think your wives would have the same ideas or do you think that they would have liked different ones?
18:45I don't have a wife, but I think my sister-in-law would definitely go for those ice creams for kids.
18:52Definitely.
18:53Brilliant.
18:53I think my ex-wife.
18:55Oh, sorry, sir.
18:56We've got them for the first one.
18:57Really?
18:58Yeah.
18:58Thank you so much.
18:59Thank you so much for coming on.
19:00I really appreciate it.
19:00Thank you so much.
19:00I really appreciate it.
19:00Come on.
19:03London.
19:0411.45pm.
19:06Lucinda and her team are back at the house.
19:09Thank you all very much indeed.
19:11We've got our flavours out, finally.
19:13We're going to mix teams up tomorrow, if that's all right with everyone.
19:18I was going to put Lindsay, you with, Lee and Helene.
19:21You need that team because you've obviously made the appointments, you've got your market,
19:25and then I was going to go with Rafe and Jen, so we mix up the expertise.
19:31That went down like a light balloon.
19:33Nobody liked it.
19:35That's fine.
19:36Great.
19:36All right.
19:36But anyway.
19:37We're all tired.
19:38Let's go to bed.
19:43Today, the teams must get restaurants, bars and retail outlets in London to buy their ice creams.
19:56So we've got spoons.
19:57We've got the ice cream.
19:58We've got the appointments.
19:59We've got the great attitudes.
20:01Come on, let's go and do it.
20:02With six appointments booked, Lucinda and her team head off.
20:06Second-in-command, Lindy has held on to her sales force of Jennifer and Rafe.
20:15As a group, we've worked so well together.
20:17We've built up a rapport.
20:18We've built these appointments.
20:19And I think it would be a shame to ruin that by changing the dynamics of this group.
20:23The reason I didn't want to give her all our appointments is because, you know,
20:26we were very hard to get these appointments yesterday.
20:27Yeah.
20:29At the house, Claire has kept her team back for a strategy meeting.
20:33OK, South London, in Clapham, you've got Clapham Picture House, which is an independent cinema.
20:38We need to target them, but we couldn't get through on the phone yesterday.
20:42How many absolute 100% concrete appointments do we have today?
20:46We've got two.
20:46We've got one at 3 o'clock and we've got one at quarter past 11.
20:50My duty wasn't to be making calls.
20:51It was to make the ice cream, which got done under intensive pressure.
20:54And I just think three people calling non-stop all day could generate more than two appointments.
21:00It's terrible.
21:00Oh, you'd get fired alone in a tele-sales company for that.
21:05You know who you're seeing?
21:06Yeah, Mr. Caulfield.
21:07OK?
21:07Yeah.
21:08At an upmarket grocers on the King's Road, Lindy and her sales team make their first pitch.
21:15So this one is called Avocadolicious.
21:18It's never been done before.
21:19I'm confident that you will want to place an order straight away.
21:22Project manager Lucinda heads for an appointment made yesterday by her sales team at an ice cream parlour.
21:31I'm working on behalf of a company called Dan's View Farm.
21:34We've recently gone into production for making beautiful ice creams that we'd like you to try and just give us your feedback and hopefully see if you'd like to buy.
21:42Well, the fact is we make our own ice cream and I'm happy making it myself.
21:49Thank you very much indeed.
21:51I appreciate your time.
21:51All the best to see you.
21:52Bye.
21:53He told them that he had no need for ice cream, that they have their own ice cream maker.
21:56Bit of a fuck up.
21:57Well, is it?
21:58It's a fuck up.
21:58But let's take it forward.
21:59Yeah, it's like, it's not just about getting an appointment, it's getting an appointment that's worth it.
22:04You guys are calling.
22:06Hi guys.
22:08Hiya, Lindy.
22:08How are you doing?
22:09We've got our first order for...
22:1315 litres.
22:15Woohoo!
22:16That's brilliant.
22:17That's brilliant about your first order.
22:19A couple of things, a couple of things I'd like to check with you.
22:22They have their own ice cream maker.
22:26Do you know what, Lucinda?
22:27Can I just tell you from experience?
22:29Yes.
22:30Even if they've got their own ice cream maker, we can still sell to them.
22:34Of course you're the sales team, you know.
22:35If they're not going to take it, they're not going to take it.
22:38Do we need to know that first and foremost?
22:40Okay.
22:41See you.
22:42Thanks, bye.
22:43Are you worried?
22:44No, I'm not.
22:45I just find it annoying when people tell you how to do things that you know how to do.
22:4910.15am.
22:53With just two appointments booked, Claire's team is forced to hawk its ice cream door to door.
22:58I literally wanted a few moments of your time because we're supplying some quite innovative ice cream.
23:04Do you have a few moments to talk about this?
23:07Yeah, sure.
23:07Great.
23:08This is the very berry ice cream, which is extremely popular.
23:12This particular ice cream actually contributes significantly to your five-a-day portions of fruit.
23:18So, for any of your discerning customers, this is the one.
23:23Instructed by Claire to target an independent cinema in Clapham, Alex, Kevin and Sarah meet the manager.
23:30We've got some samples with us.
23:31Right, okay.
23:31One is called Very Berry.
23:33Secondary to that, we've got Scrumptialicious, which is cider and elderberry.
23:37And with the kind of like the new sort of cider market opening up, it's quite sexy.
23:41Quite a lot of people are starting to drink cider.
23:43It's kind of like the new almost champagne.
23:45Yeah, it's different, isn't it?
23:46Yeah, it's very different.
23:47I like them.
23:48Yeah.
23:48I think they're good.
23:50But we don't just own Clapham, we own 18 cinemas across the country.
23:55And all of selling and buying products, we have to go through as head office.
23:58So, from my point of view, if you could come back and we could arrange for my guy to come down as well,
24:03then it would obviously expand your sales.
24:05Yeah, it's been interesting.
24:07Yeah, thank you so much.
24:08I really appreciate that.
24:09Hi, Alex.
24:10I've just been into Clapham Picture House.
24:14Mm-hmm.
24:15Right, OK, and I've spoken to the guy, and we have 18 cinemas.
24:20Oh, my God.
24:22And we've got another meeting with him back at 3 o'clock,
24:24and we're potentially going to secure an absolutely massive deal.
24:28Ah!
24:29So, he's pretty much, definitely, I feel, going to purchase.
24:34Oh, brilliant.
24:35Oh, my God, that's brilliant.
24:36Well done to you guys.
24:37We're going to smash it.
24:38We're going to absolutely take it.
24:40Bye!
24:42Let's go, go, go, go.
24:43But in Notting Hill, Lindy, Rafe, and Jennifer arrive at another cinema in the same chain.
24:50Yesterday, they fixed an appointment with the cinema manager and head buyer for the group.
24:55Pleasure.
24:55The reason we gave you guys a call is because of the type of business that you run.
25:00It fits in completely with what we're trying to do.
25:03You know, we want to go for something a bit different, which I think is what you guys are all about.
25:07It's interesting.
25:07Yeah.
25:08You can definitely taste the avocado.
25:10You can definitely taste the avocado.
25:11Yeah, I think I kind of like it.
25:13If you decide that you want to make an order today, which I hope you will, and I'm pretty confident you will,
25:19you will have exclusive rights in your cinemas to have this ice cream.
25:24So, effectively, you will be the only cinema to have these type of flavors, which would be a huge selling point for yourself.
25:30Based on taste and, you know, where it comes from and the kind of the ethics behind the product,
25:34I think, yes, it's something we would try.
25:36In central London, we would do 100 litres across the two products.
25:41Now, what I will do is I will give you a breakdown of where I want that stock to go.
25:45To Brixton, to Clapham, to Stratford East, to Greenwich, and to the gate.
25:50Great to do business with you.
25:52Thanks very much.
25:54Good news for Lucinda's team is bad news for Alex.
25:59Alex, what a spoon?
26:01Alex, hi, it's Alex Dare from Ticking Screen.
26:03Hi there.
26:04We've just today placed a large order with a company called Alpha for large amounts of ice cream.
26:10What, at the Pritchard House?
26:12Yes, we have.
26:14Right, OK. All right, then, thanks very much.
26:16Shall we go back in there? Discuss this.
26:20I'm going to go back in there.
26:21Let's go back in there.
26:22I know what's going on.
26:24Hi, Mike.
26:24Hi, Mike.
26:25Good to see you again.
26:26I just got a call from someone called Alistair. She means from your head office.
26:29Alistair from the head office, yeah.
26:30They've spoken to a company called Alpha.
26:32Right.
26:34Right.
26:34At the same time, we were actually in conversations with another supplier of ice cream, so we're
26:38not going to actually be able to take an order from you guys today.
26:42Right.
26:42All right?
26:42All right, yeah, thanks for having me.
26:44Sorry.
26:44All right.
26:45Thanks a lot.
26:45All right, OK.
26:48It's game over.
26:49I can't believe that.
26:53It's just annoying how he was making it out as if he was the big cheese.
26:59Hi, Kevin.
27:00Hi, Claire.
27:01We've just had a call from the Pitch House to say the whole chain, which is 18 cinemas,
27:08have taken up an order for Alpha because they've gone directly to the head office.
27:15Right.
27:15What a shame.
27:18That's really bad news for us, but we can't say anything about it now.
27:22It's quarter to two, and we've got five and a quarter hours to keep on selling.
27:26All right.
27:27See you soon.
27:27Bye.
27:28Bye.
27:28Oh, shit.
27:29Two-thirty p.m. Four and a half hours to go.
27:38There's a restaurant there at Oriental.
27:40It's closed.
27:42Claire's door-to-door strategy has shifted just 30 litres.
27:47I mean, I've got a freezer, but I don't really sell ice cream this place.
27:50I'm really worried.
27:51Yeah, I am really worried.
27:53It's incredibly frustrating going door-to-door with everybody because it's very time-consuming,
27:57so we're sort of in a catch-22.
27:59We've got to keep on being positive.
28:01We've got to keep on getting the sales in and not let it affect our momentum.
28:04If you can't go for 25, go for 20 of the very, very, go 20, and you have my word that
28:09you will not go wrong.
28:10100% profit margin, Nero.
28:12They sell themselves as soon as someone takes them.
28:15Can we shake your hand on that?
28:16Yeah, Nero?
28:17I don't think it's about the single deals.
28:19It's about the bigger picture and, like, getting the big deals.
28:22We've got our massively high-end products walking around the streets, going into restaurants
28:26and little shops, trying to sell it by the five-litre tub, and that's not the
28:29way it should be.
28:30If you fail to prepare, then you're prepared to fail, and that's exactly what she's done.
28:34She's not prepared any kind of pre-qualified leads, and because of that, we're about to
28:39fail as a team, and it's not good.
28:414 p.m.
28:42We've been very careful where we're taking it, because it is a specialist bespoke ice
28:48cream.
28:48The last of Claire's pre-booked appointments.
28:51I would personally only order enough to fill our fridge this once and see how it goes,
28:56see how long it takes to shift.
28:58This shop is the perfect shop for this sort of product.
29:01It wasn't a big order, but if they had one of these orders every hour, because they had
29:06planned properly and structured it and targeted their market, you know, they would be doing
29:12well.
29:12At the moment, I'm concerned for them, to be quite honest.
29:16I think they're in trouble.
29:21Following her sales team's bad lead at the ice cream parlour, Lucinda has focused on selling
29:27to specialised outlets.
29:28This one, this is the avocado and red chilli.
29:30It could be used as a starter, on a bed of maybe rocket leaves or something like that,
29:34or as a dessert.
29:36Actually, I was just going to change my menu in two weeks' time.
29:39That's perfect.
29:40We can get it to you within two weeks.
29:41Yeah.
29:42Fantastic.
29:42Well, I'm glad we popped in.
29:44That's what I'm talking about.
29:46I wasn't confident with Lucinda before she took the task on, but she's been absolutely brilliant.
29:51Lucinda has been brilliant.
29:53Cool, calm and collected when others might have panicked.
29:55Everything we can get, anything.
29:56Lucinda's clearly a manager.
29:58That's what she does.
29:59Lucinda's second-in-command, Lindy, is in West London for negotiations with the chief
30:08buyer for a chain of gastropubs.
30:10I'm interested in both flavours because I think they're unique.
30:13We like to go out on a limb and try something new, and we're prepared to have a go at that.
30:16Is there an opportunity for you to agree that it won't go into any other pubs for at least
30:20three months?
30:23Yeah, we'll put that, we can put that as a condition on the order that will guarantee you
30:28exclusivity for three months.
30:29Okay.
30:30Most definitely.
30:31We could probably order between 100 and 140 litres as a one-off trial.
30:37Thanks, Ed.
30:37It's the first pub in London to have avocado ice cream.
30:41How do you feel about that?
30:42How do you feel?
30:43Three-month exclusivity.
30:45Oh, that was nice and easy.
30:47It's an order for 130 litres.
30:50We've just sold 540 litres.
30:54Come on!
30:55Did we blow your target out of the water, mate, or what?
31:00That's what I'm talking about.
31:02Targets are there to be broken, and we're smashing them targets.
31:06We are sizzling hot superstars.
31:09Do you know what, I'm just overwhelmed by how good we are.
31:12We've just strolled around, swanning from one appointment to the next.
31:15Not even a swan, you know, a bead of swells.
31:18We're absolutely amazing.
31:22It just doesn't get any better.
31:266.30.
31:28Alex, Kevin and Sarah wrap up another deal with a small retailer.
31:32Thank you, bye.
31:34I'm confident that we did a fantastic job.
31:36I'm not confident that we can beat a national cinema chain with eight small shots.
31:40I'm not confident as a team.
31:4220 minutes to go.
31:44This would have to be hard, straight to the point.
31:48No fluffing around, guys.
31:49Project manager Claire has fixed one final meeting.
31:53OK, let's do it.
31:54At a trendy bar and grill.
31:56So this is our first sample.
31:59It's called Scrumpilicious.
32:01It's pretty good.
32:02It's a concoction of cider and elderflower, which we thought was quite a novel.
32:07Very unusual for ice cream.
32:08We would very much like to supply this product to your restaurant.
32:11And we would like to know if it would be something that you would consider.
32:16I think from what we taste, I think the quality is definitely there.
32:19We currently make all our own products.
32:21We're aware of that.
32:22Pretty much everything in-house.
32:23So the initial price you're asking for is probably going to be a little bit too high.
32:26OK.
32:27If we did an order today, we will be able to offer you a discount.
32:30If we can get it signed, sealed and delivered this evening.
32:33Yeah, that's great.
32:35Thank you very much.
32:36Thank you very much.
32:37All right.
32:40At 200 litres, it's their biggest deal of the day.
32:44I was putting the calculator and thought, fuck.
32:48I was like, this can't be right.
32:50I did it again.
32:50I was like, £800.
32:51800 pounds.
32:52That is the sign of a good salesperson.
33:03We kept up the momentum.
33:04Yeah.
33:05Against all odds.
33:07Oh.
33:08Oh.
33:12Both teams are back at the house.
33:17The fucking shit I've been pulling out of the bag today.
33:19Let me tell you what, Jen.
33:20Let me tell you what, Jen.
33:22We are not only going to kick your ass.
33:24We are going to make history.
33:25What's Lucinda like on team manager?
33:27Lucinda's Lucinda at the end of the day.
33:29Whether she was there, whether she was not, we still would have done what we had to do.
33:32The results that our sub team achieved.
33:35Were phenomenal.
33:36Were just incredible.
33:37And they would have been achieved regardless who was team manager.
33:40Well, I was the second in command.
33:43Yes, you were.
33:44And a very good second in command, I might add.
33:46Today, it's the boardroom.
33:54The candidates are packed and heading for their appointment with Sir Alan.
33:58I felt more of a project manager than Lucinda.
34:00It was definitely my team, me, Jen and Rafe.
34:04We did incredibly well and everyone worked incredibly hard.
34:07People knew what they were doing and they were comfortable with what they were doing.
34:11I just simply don't think that people see that or realise that.
34:16It is the most amount of pressure I've been under in a work situation.
34:20During the last boardroom, Sir Alan screamed at me.
34:22So much that I knew that I had to deliver on this task.
34:25And I really feel the guillotine literally inches away from my neck.
34:29I'll go through to the boardroom now.
34:50Good afternoon.
35:10Good afternoon, Sir Alan.
35:11So, it was a very important task, this one, in the sense that you were out getting new customers in new territories for these new businesses.
35:25This was no joke.
35:26I mean, they're going to actually deliver the stuff that you innovated.
35:31Now, Renaissance.
35:34Bearing in mind that she was under a severe warning here, how was your team leader?
35:38I thought she did exceedingly well.
35:40I saw a number of changes in Claire and her approach to her team.
35:44She became extremely receptive to everyone else's opinions, which I thought was commendable.
35:49Well, you've done a good job on them.
35:51What were your ice cream?
35:52The first one was very berry, which had five different types of berries in it.
35:57We were going for the healthy option.
35:59What could be healthy about ice cream?
36:00Well, it's got berries in it, which are high in antioxidants.
36:03What about all the fat?
36:05A bit of a hard sell, that is healthy ice cream.
36:07It worked.
36:08What's even harder, Alan, is that there was an idea that perhaps they could persuade mothers to give their children five of these ice creams a day,
36:16because, of course, the government says that five helpings of fruit a day are healthy.
36:21We capitalised on being on the country and did a cider, an elderflower, which we called Scrumplicious.
36:27You know, I asked you to go and have some kind of market research and go and get it tested on people.
36:33What happened there?
36:34The numbers of people that turned up at the village hall were much lower than we had expected,
36:38and we actually had two guys from the pub who I believe may have been slightly intoxicated.
36:43Two drunks.
36:45Well, they weren't drunk.
36:46I'm going to have a flying guess of which one they like.
36:48Yes, you'll be correct.
36:50It was the cider one, was it?
36:52Yes.
36:52So I disagree with that.
36:53I think that they...
36:54Well, what, they were drunk?
36:55They weren't drunk, and they gave us a good reaction.
36:58Well, for two blokes that are just bowled out of a pub.
37:00Statistically, it meant nothing to fellas.
37:04Well, you know, I think that's a bit of an error there, Claire.
37:08You know, I've innovated lots of things in my time,
37:10and one thing I've learnt is that I have to take my own mind off of what I think is a success,
37:17and I have to look at and see the reaction on others.
37:20To me, it's critical.
37:22Did you manage to put on a little show for people?
37:25How many people did you get?
37:2715, 20 people.
37:28Useful to you, was it?
37:29Yes, all ages.
37:31Anyway, Lucinda, what did you end up with then?
37:34Avocado and chilli.
37:36Avocado and chilli?
37:37Delicious.
37:38And toffee apple.
37:40So, good team leader?
37:42Very good, Sir Alan.
37:43Good, yeah.
37:44I think she run the back office very, very well, and that's why our product was so good.
37:48This was the first task I saw Lucinda be very positive, which makes a change, to be honest with you,
37:54but I wouldn't put my hand up and say she was a great team leader.
37:59Let's get on to selling.
38:00Lucinda put me as second in command of Rafe and Jennifer, and we managed to book six appointments.
38:06Three of them made their own ice cream.
38:08Three made their own ice cream.
38:12Yes.
38:13Didn't you think of inquiring about that, first of all, before you wasted your time going?
38:17To be honest with you, Sir Alan, even had he said, I make my own ice cream, I would have still turned up.
38:22Why?
38:23Because of my belief in the product.
38:25So, if you phoned me up and said, I want to come and show you my latest satellite receiver, and I said to you, look, son, I make them myself, you're still going to turn up.
38:32If I have absolute belief in the product, I will come and try and sell you my products.
38:35Really?
38:35You'll be wasting your bloody time in that instance, I can tell you.
38:39Did you sell to any of those three that make their own ice cream?
38:43No, Sir Alan.
38:43No.
38:44Okay.
38:44At that stage, I actually wanted to mix the teams.
38:46I wanted to have someone from the kitchen on the marketing team of Vice Passer.
38:49Very good idea.
38:50What happened?
38:50Did you do that?
38:52Um, I didn't do that, and I didn't do that for a very good reason.
38:56But it's a great idea.
38:57I've often used that for myself, to have someone from the shop floor who knows what goes in the stuff, to be out selling.
39:04Um, the response I actually got was very negative, and I didn't want to be putting people in a position in an unhappy team.
39:09And can I just say, I not once expressed negativity, I said I'm happy to do whatever you want.
39:14Listen, that was a very good idea.
39:16Yeah, you should have done it, and you should have asserted your authority, and you should have said, this is what I want to do.
39:22Now, Margaret, let's have Alpha's numbers first of all, shall we?
39:27Alpha have total orders of £1,273.64.
39:34That's good.
39:36And Nick?
39:38Well, Renaissance came home with orders totalling £1,455.45.
39:45Very good.
39:48That £800 deal got you home.
39:51And look, the good news here is that it's not the absolute amount of money that you took today.
39:57You see, in the trade business, this is like gold dust.
40:01You've found this farm of 13 new outlets, where he's not only going to enjoy the sales that you have made,
40:07but he's going to hopefully enjoy future business with them.
40:11That is gold dust to him, so that's very, very well done.
40:14And in return for that, I have got a helicopter standing by for you all.
40:18And you're going off to Bowwood Estate in Wiltshire, where you will be learning archery and golf.
40:26Have a good time, and I'll see you on the next task.
40:29Lucinda, despite taking £1,270, your team lost.
40:50We need to unravel this.
40:52Off you go.
40:53Done a bit of good for British farmers, anyway.
41:01Well, also, your little chance done some good with Claire.
41:04Well, it appears so, yeah.
41:06She was a changed person.
41:07Yeah, she seems so.
41:07She got the support of her team.
41:09She's taken on board when I've said makes the change, but anyway, there you go.
41:12You're beautiful, eh?
41:24You're beautiful, eh?
41:31La-la-la-la-la-la!
41:33La-la-la-la-la!
41:36La-la-la-la-la!
41:40Oh, shit.
41:47Oh!
41:53Yes!
41:56We're so happy.
41:57So you should be.
41:58I just want to say a big, big thank you, because my neck was on the line, so I owe a lot to
42:03all of you for working incredibly hard.
42:05Even though the other team had the audacity to tell us that we've lost.
42:10Jen said to me yesterday when I came back, we won!
42:14Kind of like that, and right in our faces.
42:16You don't hackle and hackle like witches around a cauldron.
42:19We proved them wrong, didn't we?
42:20We did.
42:21We smashed them.
42:22Anyway, who's having the last laugh now?
42:23Not once did I ever say, I don't think you should split the team.
42:31So if you're going to accuse me of something, make sure you have a match.
42:33It was the looks you gave, and also people in the team were not comfortable with how you
42:38were and how you are.
42:40Who?
42:41I'm not going to be name-calling here.
42:43They can stand up for themselves.
42:44Not once, guys, listen to me here.
42:45Not once did anybody say there was an issue with the team.
42:48No.
42:48And as soon as you were in the boardroom, there's a fucking issue.
42:51Excuse me, that's bullshit.
42:52Because we gave Lucinda our full backing.
42:56Excuse me, listen to me.
42:57She did lead, by example, Jen.
42:59I didn't say you were a bad project manager, I just thought it was indifferent to me.
43:05Jenny's looking after herself.
43:07She can be quite vicious.
43:08She is very, very bitchy.
43:10Lucinda exceeded my expectations in all honesty.
43:12She did listen, she took on board feedback, she finally got her finger out of her arse.
43:17I would fire Jen because she is manipulative, she makes people feel uncomfortable.
43:20I do not trust her and I would not have her working in my business.
43:24I am absolutely gutted.
43:26I felt that this was one of my best tasks.
43:29It's typical, isn't it?
43:30Gutted.
43:42Could you send the candidates in, please?
43:57Sir Alan's ready for you now.
43:59The key to this task is getting people to buy from you, to actually create some leads.
44:21You had six leads, three of which make their own ice cream.
44:26What were you thinking, the marketing team?
44:28We made as many calls as we could on day one.
44:30We managed to book six appointments.
44:35Admittedly, some of them weren't as good a quality as they should have been.
44:38But I think as a sort of threesome, we put our all into everything that we did and we came back really sorry.
44:44These are all cliches.
44:46We put our all in, we gave it our all, we did our best, we did all this stuff.
44:49You know, you should know by now.
44:51I don't like all that.
44:52You know, I like to hear, you know, specific details, you know.
44:55Helena, at nine o'clock in the morning, phoned up, cold called and got an appointment.
44:59You know, this is not her bag, this is your bag.
45:01So I don't understand how, how that was possible.
45:04I'm not a salesperson, however, that is one of the first questions I ask.
45:08Would you be interested in buying ice cream?
45:10So in a nutshell, Helen, who's responsible for the failure of this task?
45:14There has to be some accountability on the sales side that the production of this product was absolutely fantastic.
45:20Lucinda, we spoke earlier that you wanted to spread the experience.
45:26Yes.
45:26And who was the main opposition to not wanting to do that?
45:29The non-verbal cues and Jennifer, Jennifer, I'm afraid.
45:34Didn't you ever want to flip teams?
45:35I had absolutely no problem with splitting the team.
45:38I had every confidence in myself doing the pitch or whoever.
45:42I was also scared because there's been certain conversations in your manner in treating people.
45:46And the people who I have in my business, I want to ensure that they're going to be treating their team appropriately and the public appropriately.
45:53And I know that Helene has already raised concerns about you.
45:56And I didn't want to be putting her in with you because I didn't know how that would work.
45:59What concern are you talking about, Lucinda?
46:01I mean, this, I just don't really want to do it.
46:03Helene, can you just clarify the concern?
46:06What do you mean by that's not true?
46:07You have said to me that you feel that she's a snake and she's evil and that she's detrimental.
46:11Don't speak on my behalf.
46:12If I am, believe me, I am a 32-year-old woman.
46:15That's why I...
46:15If I was uncomfortable with working with Jennifer, I would have said so.
46:19If I was going to be uncomfortable working with anyone, it would have been you.
46:22You can say what you like because I don't believe you.
46:25Can we get off this?
46:26Can we bring it back to business?
46:27One large deal from a cinema group, you offered them exclusivity without being asked.
46:34They accepted the price that you quoted.
46:36What exclusivity?
46:38I offer them exclusivity if they took the deal.
46:42I thought it was a good business decision to make.
46:44They had a lot of cinemas all around the country.
46:48What exclusivity for the whole of London for cinemas?
46:50Yeah.
46:53And that was offered, not part of the deal?
46:55I offered them that, yeah.
46:57On what basis would you do that, let alone your own team leader?
47:01Surely the farmer should have been consulted.
47:03I thought the farmer would be very happy because I know they could handle the orders that...
47:07and be able to cope with the orders that the cinema required.
47:10This particular mob have got about 11 cinemas, haven't they?
47:12They've more around the country.
47:1310, 15, 20, whatever.
47:15If the guy had 1,000 cinemas, I could understand.
47:19Rafe.
47:20Did you know about the exclusivity offers?
47:22Was you there?
47:23I was there.
47:24I was most certainly there.
47:25I was present.
47:26We didn't discuss exclusivity prior to going to the appointment.
47:29In hindsight, obviously, we should have done.
47:31That was an oversight on all of our parts.
47:33Are you saying Jennifer just did it on the fly on her own, then?
47:37I think Jennifer was just, you know, attracted by doing the deal.
47:41You can do any deal, can't you, really?
47:43You know, you can say, buy 17 pots of ice cream off of me and I'll give you a Rolls Royce.
47:48We keep on talking about the exclusivity.
47:50Of one deal.
47:52But it was actually on two.
47:54Lindy agreed to the exclusivity with the pub.
47:57Is that right?
47:58The pub is an offer of exclusivity for three months.
48:02And it's only for chains.
48:04Chains of pubs.
48:05You sold to individual pubs.
48:07We had a chain.
48:07Mexicans are chain.
48:08OK, right.
48:09Well, that was last minute.
48:11And that was, if we didn't do that, we would have got the deal.
48:13You have no right offering any exclusivity whatsoever.
48:17First of all, you're not authorised to do that.
48:21You're out representing a farmer who's trying to build up a business in London.
48:26And here you are giving away his total opportunity now of selling to cinemas.
48:31And you are giving away three months' worth of exclusivity to bars.
48:36I didn't give it away.
48:37The gentleman asked for it.
48:38Because he asked for it doesn't mean he can have it.
48:40Sometimes you have to turn a deal down, you know.
48:43A deal which is not good for the long term of the business.
48:46Did you cancel any other appointments afterwards once you granted exclusivity?
48:51So, yeah, there you go.
48:52You've even done it yourself.
48:54You've done it yourself.
48:55You've demonstrated to yourself how you have limited the farmer's business.
49:01Had I known this earlier on, these sales would have been void.
49:05In which case, you would have lost big time.
49:10Lucinda, will you tell me the two people that you're going to bring back into this boardroom?
49:15Lucinda, Jennifer, and Lindy.
49:23Okay.
49:25You other three go back to the house.
49:27You three wait out there and I'll call you back in shortly.
49:30Sorry.
49:37You don't go to a cinema because you go,
49:39Oh, I'm going to see that film today because they've got toffee apple ice cream.
49:43I mean, it's a nonsense anyway.
49:44She wanted to snatch a sale.
49:48You know, the thing is, is this Lucinda, she's blossomed a little bit in management.
49:53No, am I overcooking that?
49:55No, to start off with, she was managing them well.
49:58I'm not sure that on day two she had enough drive or she pushed them enough to make the sales.
50:03I'd say her spread of skills is greater than those possessed by Lindy.
50:08Possibly, yeah.
50:10Hello.
50:11Send three candidates in.
50:13Francis, please.
50:14Yes, Sir Alan.
50:15Sir Alan's ready for you now.
50:17Lucinda, I made you the team leader, and okay, you came up with some good stuff in the kitchen.
50:39But I think you didn't have enough control with the marketing people, and that's a big flaw.
50:47I feel with this task, everyone has said that they enjoyed it, and that it all worked well.
50:51Well, it's enjoyed it.
50:52Well, no, no, it's important.
50:53People enjoy themselves when they go off to Las Vegas.
50:55Whether it brings in any bloody money is another story.
50:59It's not about enjoyment.
51:00I didn't send you out to the fun fair.
51:01No, absolutely.
51:02I take your point.
51:04In terms of the planning, I planned who was going on each team to ensure that we had a good balance and a good mix.
51:08That worked very well.
51:10I also...
51:10Do you think you used your skills that you do for your day job, do you?
51:14Um, yes, I do.
51:16I really do.
51:17Your forte is risk assessment, is that right?
51:20Well, you'd better start assessing the risk of you getting fired here.
51:25Sir Alan, I believe you shouldn't fire me because not only am I dedicated, I am hardworking regardless of what's been fed back through.
51:31I have led this team exemplary.
51:34We have, you know, we've come back with nine different leads.
51:37Not only did I consider it from the sales side, I considered it from the farm side.
51:42Lindy.
51:43Yes, Sir Alan.
51:44You were made deputy team leader that kind of ran the sales and marketing.
51:49Correct.
51:50You lost this task on sales, which you were put in charge of.
51:53Um, I don't think my...
51:55The guidance I gave to the guys when booking appointments was to sort of call people, obviously, that had the potential to buy.
52:04In regards to the exclusivity situation, when we were in the first meeting at the cinema, Jennifer offered exclusivity in the meeting.
52:13I didn't know where it came from.
52:15Why didn't you pipe up at that point?
52:16At that point, I would, if I did that at that point, I think the potential would have been that we may have lost them as a customer.
52:23What I did do after the meeting...
52:24Sometimes you have to, really.
52:25Sometimes you have to.
52:26You can't give away the shop, can you?
52:28No, I totally agree with you, Sir Alan.
52:29I think we're missing a vital point here, because Lindy was made second in command.
52:34She was there with all my pitches.
52:35She was there with all my phone calls.
52:37She was there when I made all the appointments.
52:38And I did say to you, Jennifer, after the first meeting, when you had to cancel the meeting with the other cinema, that I think we made a mistake making that exclusivity deal.
52:46Why did you agree to the exclusivity with the bar?
52:50We all agreed.
52:51We made a team decision.
52:52If you remember what he said, I want three...
52:53So it's a team decision with that, but not with the picture house.
52:55You said it, Jennifer, without consulting anybody.
52:57It came out your mouth without consulting anybody.
53:00Jennifer.
53:01Yes.
53:02Why shouldn't I fire you?
53:03Sir Alan, I don't think I should be fired because of the decision I made with the exclusivity.
53:07If you ask any project manager, apart from Lucinda, who I've worked with, they will tell you I have given my absolute support.
53:15Would you go along with that?
53:18I've always felt there's a bit of a chill in the air.
53:23Really?
53:23Between you and the others.
53:24Yeah, that's my observation.
53:25But what contribution do you think she makes in tasks?
53:28Is it mainly sales?
53:29Yeah, that's what I've seen, and she's good.
53:31I'm not a bad apple, and if you're going to fire anybody, it should not be me.
53:35It should be Lucinda.
53:35I'm trying to look at the bigger picture here, and in the bigger picture, you're looking for the best candidate,
53:40and I don't think you want somebody in your organisation who lies.
53:43First and foremost, I've never lied, and I would not lie.
53:46And who shifts the blame and responsibility onto others.
53:51Lindy, why shouldn't I fire you?
53:53I've been on the winning team three times out of five, and I truly believe if I haven't been...
53:57And my problem with you is I ain't seen anything, really.
54:00I think you might have been lucky.
54:01No, as second in command, I achieved everything I was asked by my partner.
54:05Who should get fired, then?
54:05By my project manager.
54:06Who should get fired?
54:07If it's based on just this task...
54:10No, no, no. I don't mind about based on.
54:12Who should get fired, then, for this task?
54:14Can I just say one more thing?
54:16Because I think it's important...
54:18I'm exhausted listening to you.
54:20Okay, I'm sorry, Sir Alan.
54:21I think, based on this task, I would fire Jennifer, but throughout the...
54:25Since I've been here...
54:27Can I just butt in on that, because this is my only chance I'll get to say this.
54:32Throughout, you know, the task, you congratulated me, told me I was doing a great job.
54:36You actually said, word for word, you've been the superstar of this task.
54:39Yeah, and your words to me at the end of the day was,
54:42Lindy, you led from the front, you led by example, you did...
54:44Yeah, you're right.
54:44And that's exactly what I did.
54:46The problem here is the exclusivity, Jennifer, and you...
54:49Okay.
54:53Lucinda, risk assessment manager.
54:57Have you assessed your risk yet?
54:59What is the risk here of you getting fired?
55:02The probability is one in three.
55:05Oh, that was great.
55:06That's brilliant.
55:07I mean, what a brainstorm that was.
55:09Do I need risk assessment managers?
55:12I never needed a risk assessment manager the whole of my life.
55:15I take risks.
55:17Jennifer, the exclusivity thing, the thing you took on your own back is unforgivable.
55:23I'm not sure whether you get on with people.
55:26I do know that you've been classified as very good at sales.
55:31But I'm looking for someone that's got a few more skills other than sales.
55:36Absolutely.
55:38Lindy, you were second in command.
55:43Second in command for what I think was the most important part in this task.
55:48Identifying the customers and the selling of the merchandise.
55:53And it's sales that you lost this task on.
55:57And that brings me to a conclusion that, Lindy, you're fired.
56:01Jennifer, you say in your application one of your worst business qualities is giving idiots a second chance.
56:18Well, maybe something's rubbed off in this room here because you've got a second chance.
56:21Thank you very much.
56:22Go back to the house and I'll see you on the next task.
56:37Lindy had to go.
56:38She was in charge of that sales team and ultimately she's got to take responsibility for its failure.
56:43Including telling people not to give exclusivity.
56:46Back at the house, the remaining candidates wait to see who has survived the boardroom.
57:04I think Lucinda's coming back.
57:07I would happily bet my house that she's not coming back.
57:09But Lindy is definitely coming back.
57:11I'm not a big fan of Jennifer.
57:13I'm not a big fan of Jennifer at all.
57:14I think she comes across as a bit of a wannabe ice queen.
57:20Oh my God!
57:22Oh my God!
57:24Damn, I've just lost my money!
57:25I thought Lucinda was gone because although I thought you was a good team manager, I thought
57:30that Lindy sold one of the biggest deals in the day and so did you.
57:33I made a fucking ridiculous mistake and I put my hand up and said the exclusivity.
57:38Another point that came across was that I was quite cold.
57:44Apparently.
57:45Hmm.
57:46Lucinda said, that Helen said, that I was a bit of a snake.
57:51I was a bit of a bitch.
57:52I was told that two nights ago.
57:54I tell you what, that's pissed me off.
57:56Hold on a second.
57:56So, don't use me.
57:58I was asked why I didn't mix the groups and I gave my reasoning.
58:01Fucking bullshit.
58:02If I've got that wrong then I'm very confused.
58:04Have you got that wrong?
58:08I think Sir Alan didn't see enough from me.
58:12I am probably still in a state of shock as to why he hasn't understood how special I am.
58:18But he must have missed that point.
58:20One job, now 11 candidates.
58:24Sir Alan's search for his apprentice continues.
58:29Next week.
58:31You're going to come up with your own special occasion.
58:35The candidates get into the greeting card business.
58:37We have created not just a card, I believe we've created an industry.
58:42It's good to be single.
58:43It's cool to be single.
58:45Will they be full of ideas?
58:46A house with no insulation is a crime against the nation.
58:50Or hot air.
58:51This whole task turned out a fiasco.
58:58You're fired.
58:59So what does Lindy make of being fired?
59:02She has her say over on BBC Two in a moment.
59:04And for all the latest Apprentice news, video previews and much more, check out the website.
59:10Here on BBC One, the news is next.
59:12And later, what made a local man swap life in Port Stewart to work in Swaziland?
59:17A new series exploring distant horizons begins tonight at 22.11.
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