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00:00This is not a game. This is a 12-week job interview. Never, ever, ever underestimate me.
00:1514 people came to London in search of a job.
00:18I don't like liars. I don't like cheats. I don't like bullshitters. I don't like schmoozers.
00:30I don't like arse lickers.
00:34They've come to battle it out for a job with Sir Alan Sugar.
00:38I would have told you to piss off.
00:40Tough and uncompromising, Sir Alan is at the top of his game with a global empire worth 700 million pounds.
00:50He's offering one job with a six-figure salary.
00:53I'm gonna fucking win this night if it kills me.
00:56To get it, they'll have to work and live together and face a weekly business task.
01:02You can't fucking fire me!
01:04Do you feel the pressure is building?
01:06This is the ultimate job interview.
01:08You're fired. You're fired. You're fired.
01:18Last week on The Apprentice, Sir Alan sent the candidates to the countryside.
01:24You're gonna have to negotiate with the farmers for raw produce and then you're gonna have to add value to that produce.
01:33Split into two teams, they had to make food to sell at a farmer's market. Their aim, to turn produce into profit.
01:40This is where we've got to be aggressive. Chutney, let's do it and let's go on with it.
01:46In Raj's team, Saira clashed with James at the planning stage.
01:49I feel sometimes he's a dithering old fool.
01:55Despite some early setbacks.
01:57But there is a spider floating in it quite clearly.
01:59This lady was just about to buy one!
02:03Saira stopped at nothing to get their products sold.
02:06Would you like to buy some chutneys?
02:08Ben's team priced their soup high for upmarket North London.
02:12I thought it was going to be too expensive.
02:14In the North, and especially blooming Yorkshire.
02:16You do most of your shopping with £2.
02:17And their venison soup proved hard to ship.
02:20Unfortunately for us, the majority of people coming to a farmer's market seem to be vegetarians.
02:25Half-price soups.
02:26Raj's team sold out.
02:28But Ben's team learnt that buying game was money down the drain.
02:33In the boardroom, the results were announced.
02:35With Raj's team making twice as much as Ben's.
02:39On the losing team, Ben blamed Paul.
02:42I didn't see 100% of Paul.
02:45I lost my nuts off in that flaming thing.
02:48But Sir Alan was clear who was at fault.
02:50Well, I'll tell you, this time you haven't won.
02:53Because this time you're fired.
02:54Ben became the eighth casualty of the boardroom.
02:57Now six remain to fight for the chance to become the apprentice.
03:11At the house, Sarah, Raj, James and Tim wait to see who has survived the boardroom.
03:17Who's coming home?
03:18I don't know.
03:19Ben's the only deaf man.
03:20Paul is almost fighting against two people in there as well as Sir Alan's questions.
03:24So if he doesn't come home, I won't be surprised.
03:26But if Miriam doesn't come home, I won't be surprised.
03:28The only thing that will surprise me is if Ben doesn't come home.
03:32Well, there goes the door.
03:33Who's it going to be?
03:34Oh my God!
03:35Oh my God!
03:36Oh my God!
03:37Oh my God!
03:38Hello!
03:39Fucking hell!
03:40Well, don't you go!
03:41Fuck me!
03:42Oh my God!
03:43Hello mate!
03:44Fuck me!
03:45I am shocked to death!
03:46The fact that Ben didn't come back, I was absolutely gobsmacked because I thought, from my point
03:56of view, he was going to be one of Sir Alan's favourites.
04:00That he would definitely make the top four.
04:01Was it a very harsh sacking?
04:02Yes.
04:03Or?
04:04He was really, really harsh, wasn't he?
04:05He said to Ben, look, it sounds to me like you've just told Tim to do that, Paul to do
04:07that, Miriam to do that, and you've sort of, you know, sat back and thought, nice one.
04:08They're all getting on with it.
04:09They're all getting on with it.
04:10They're all getting on with it.
04:11They're all getting on with it.
04:126 candidates left and one night's sleep before the next task.
04:18PHONE RINGS
04:23DURING
04:34PHONE RINGS
04:39PHONE RINGS
04:41We've got to be in North London because we're going in half an hour.
05:08The teams have been told to head for North London. Only their drivers know the destination.
05:24Liverpool supporter Tim suddenly realises where they are.
05:29Tottenham! No! We couldn't be going Tottenham!
05:32Tottenham! I'm not walking into Tottenham.
05:35But when Hoddle was manager of Tottenham, apparently in the middle of the night, his phone rang and it was the Tottenham fire brigade.
05:43And they said, Mr Hoddle, there's terrible news, there's a massive fire at Whitehall Lane.
05:47And he said, oh my gosh, he goes, the cups, we've got to save the cups.
05:50And he said, it's all right, Mr Hoddle, the fire hasn't reached the canteen yet.
05:54Ex-chairman of Spurs, Sir Alan Sugar saved the club financially.
06:02He fell out with the fans when he sacked manager Terry Venables.
06:06But he's still their biggest single shareholder.
06:10The new chairman, the new owners have very, very kindly allowed us to perform our next task at this stadium on match day this Saturday against Manchester United.
06:23The good news is, this is a businessman's dream.
06:28The commodity that you're going to sell is tailored exactly to the 36,000 fans here.
06:35You're going to be selling a telephone text messaging service.
06:39Nick and Margaret will be following you around and they'll be reporting to me as they have done in the past.
06:46The team that sells the most subscriptions will win and the team that doesn't, one of you, will get fired.
06:55On match day, each team will have eight hours to sign up fans to a text messaging service called Spurs On.
07:03It'll text news about the club to their mobiles.
07:06Don't stress any man United fans.
07:09Syrah volunteers to be First Forte's project manager.
07:12I mean, I'm not going to go sit here and talk about team dynamics.
07:15We know what we've got to do. We've won the last task.
07:18And I think the biggest thing for me is to make sure that we get into the minds of Tottenham fans, so we are Tottenham.
07:25The opposing team, Impact, will be led by Paul.
07:29That is our stand, isn't it?
07:30The task before I was project manager and we didn't win.
07:32So I'd like to be given the opportunity to sort of redeem myself.
07:35We'd love to have you as project manager Paul.
07:37Oh, that's very good tip. Tim, is that alright?
07:39Yeah.
07:40There's no time to lose.
07:42Each team has a £2,000 float and two days to plan its strategy to win over the most fans.
07:50What can we do on Saturday to make 36,000 people text one number?
07:56We immediately started to think along lines using the stadium.
08:01So we were thinking about using the Jumbotron, putting a rolling screen on the Jumbotron.
08:07We also thought about things on a larger scale.
08:10OK guys, there is loads of advertising around this pitch.
08:13How about we replace all the Spurs On advertising signs with text I to and our number to win blah.
08:24Fans will text I for impact or F for first forte, depending on which team signs them up.
08:30It's him.
08:31Go on.
08:32Period.
08:33Who's going to see the other side?
08:35The players and people looking that way.
08:38What about the signs this side?
08:40But you need it everywhere.
08:42Yes, but look, you're sat here and there's no signs on the back of the hoardings.
08:46It's just empty spaces.
08:47Where?
08:48Here.
08:49Here.
08:50Here.
08:51It says no smoking.
08:52The back.
08:53So you're sat on the seat watching the game.
08:54You could be looking at miles and miles of this.
08:55It's true.
08:56Well, that's the question for me.
08:58It's true.
08:59But we don't even need permission for that because we're not hurting anyone there, are
09:02we?
09:03Just bang them all there.
09:04The whole pitch.
09:05It's true.
09:06And then the other team will come down and look at it and think, shit.
09:09Along the corridor, Sarah decides her team needs a slogan.
09:13Sign up today to win an amazing chance.
09:18I think it's going to be very simple.
09:20Yeah, I know, but these are just...
09:21Sign up today.
09:22Why don't we just have a few minutes silent ourselves?
09:24Because these are some of the words that I want to incorporate in that because it's
09:27important.
09:28So sign up today to meet...
09:29Yes, but that doesn't allow us to just think creatively because we know.
09:32But what my plan is is for us to use the words and then think creatively around the
09:36words because it's no good thinking creatively and then you miss five of the key words out.
09:40We won't.
09:41Sarah's management style is somewhat different from mine.
09:44And basically if she doesn't want you to talk, you'll get her hand in the face, sort
09:47of a jib job, which I have to say is, when you're in a team of three, you don't need
09:54to talk over people and you don't need to be quite serene.
09:57So now you can be creative and think of whatever you want in ten minutes, but I would
10:00like us all to sort of use those messages.
10:04Why don't we get the linesman to write the number in the middle of the flaming pitch?
10:08The linesman?
10:09Yeah.
10:10Because he's got the actual machine to do everything in white, hasn't he?
10:12In the circle.
10:13He won't do it on a pitch.
10:14No way.
10:15No way.
10:16They won't destroy the pitch.
10:17This groundsman lives and dies for that pitch, Pete.
10:19Okay, but what's he doing?
10:20He's only painted it.
10:21He paints it anyway.
10:22It's just one asking him to paint another bit of it.
10:23No, he won't touch it.
10:24I'm telling you.
10:25We can ask him, but I'm telling you, the linesman who paints a pitch, I'll give you,
10:30I'll give you, if you paint a pitch, I'll give you the money by the way.
10:35Hi, my name's Syrah.
10:36Nice to meet you.
10:37Before the teams can implement any ideas, they must get approval from Director of Commercial
10:42Partnerships, Matt House.
10:43I've just got ten minutes and I'll go and see the other guys as well.
10:47Okay, brilliant.
10:48Do we have any staff from Tottenham that is available to us on the day?
10:53None at all, even if we paid for it?
10:55None.
10:56None, okay.
10:57With respect to the people who buy or who do your t-shirts and staff to hire?
11:03You'd need to look those up, I guess, in the yellow pages, those kind of things,
11:06direct promotion agencies.
11:07Okay.
11:08I think we found the Spurs representative that we were talking to very difficult throughout the
11:12day, you know, and every time we came up with an idea, can we do this?
11:15It was no.
11:16Can we do this?
11:17No.
11:18Can we do this?
11:19No.
11:20Can we?
11:21No.
11:22You know, it was that sort of an approach from him.
11:23In terms of the match day programme...
11:24You've missed the deadline.
11:25We've missed the deadline.
11:26All right.
11:27Would you be able to send an email to your subscription list?
11:28Yeah.
11:29I think we may just be past the deadline.
11:31Got to be bigger, bigger, bigger.
11:32Paul puts off calling Matt while he searches for a big idea.
11:36Why don't we get some flippin' lunatic to parachute off one of the tour parts into the stadium?
11:41They won't allow it.
11:42No.
11:43Forget about asking.
11:44Just get some bloke to do it.
11:45Okay.
11:46Something big now.
11:47Go on.
11:48If we get the shirts that the team are wearing this Saturday, take them to an embroiderers
11:53and have the number embroidered on the back.
11:55Like that.
11:56Of the shirts.
11:57Won't let it happen.
11:58Why not?
11:59Because they won't let it happen.
12:00I'm telling you.
12:01Why?
12:02I'm telling you they won't let it happen, but we can ask them.
12:03You're not talking about football shirts, are you?
12:04Yeah.
12:05The football shirts that the players are actually going to be wearing.
12:07On their backs.
12:08They won't change their football numbers.
12:10Five o'clock.
12:11The teams head home.
12:13On the way, Syrah explores new possibilities with Matt House.
12:17Can we put something on the pitch to lay out for people to see?
12:23Syrah delegated herself to make the call to the Spurs representative.
12:27I have to say that call did not go well.
12:29I don't really want to put anything additional on the pitch unless it's like life or death.
12:34Right.
12:35This is probably life or death for us to be quite honest with you.
12:38And we'll have it on the side of the pitches.
12:41You know.
12:42Near the goals.
12:43Near the kind of goals.
12:45Goal areas and then move it around.
12:47We could no way do it by the goals.
12:49She didn't read his language in terms of what he was saying he could and would do.
12:56And I don't think she was particularly sensitive in the way that she worded the request.
13:01If there's absolutely no way, I will take your word for it and I'll relay that back to
13:06Sir Alan when I'm in the boardroom.
13:08I mean, forgive me but your tone's getting a bit overly aggressive at the moment.
13:14I'm sorry about that.
13:15Erm, I know you're under pressure.
13:17Yeah.
13:18But it's a very important day for us.
13:20Yeah.
13:21And I don't appreciate you getting on your high horse and starting to Sir Alan this and
13:27Sir Alan that to me.
13:28Alright.
13:29You will not get any value out of me if I carry on in that room.
13:31Matt, I absolutely appreciate that and I'm really, really sorry that you've taken it
13:37for me to be rude.
13:39And perhaps I am, just because I talk loud I may come across aggressive and I'm really
13:42sorry for that.
13:43It's just that...
13:44No, it isn't.
13:45It's the words you're using.
13:46Alright.
13:47Erm, okay.
13:48Sorry.
13:49I do apologise.
13:50I mean, if you're, you know, trying to get on in business I think you need to think
13:54about how you get the most out of people when you're not at the moment.
14:02My approach in business is entirely different from Sarah's approach.
14:05I mean, that's just how I do things.
14:07I tend to be just less aggressive but, you know, I'm very certain about what I want to
14:14get, what I have in a certain way.
14:15I just think different personalities would do it in a different way.
14:17You know, I've got my way, you know, Sarah's got her way and you've got your way.
14:22James is basically, I feel, saying things behind my back which undermines me.
14:30And Raj knows about it.
14:31And I think James needs to either come to me directly, face to face and say,
14:36Sarah, I have an issue.
14:38This is it.
14:39Or...
14:40You are having more luck with Matt House.
14:42If you wanted to do some kind of message or we have an open mic, you could do something
14:51in that way, I would help you in that way.
14:53Perfect.
14:54Now on the Jumbotron, how feasible it is for it to highlight our competition and the possible
14:59prize with our number on the Jumbotron pre-match and at half-time.
15:04Or with a rolling scroll.
15:05Yes, I would say we'll look to do that and we'll look to synchronise that with some voice
15:08if you give me a good script.
15:10Perfect.
15:11Have you considered asking us to put a piece of editorial on the website?
15:16Would you be able to coordinate that on our behalf if we sent you a script of what we'd
15:19like advertised?
15:20Yes.
15:21Sarah's team finally agree on a slogan.
15:24It's so simple.
15:25Get your F off to get your spurs on.
15:29I think we need to speak to Matt, don't you?
15:32Yeah.
15:33But honestly, I'm a bit scared so...
15:38Hello.
15:39Hello.
15:40Hi, is that Matt?
15:42Hello Matt.
15:43Hi, it's James Max calling from First Forte.
15:47First of all, apologies for ringing so late.
15:50Alright.
15:51And I just really wanted to run something past you if that's okay.
15:55Okay.
15:56Imagine a mobile phone and in the screen of the mobile phone it has the line, get your
16:03quote F unquote off to get your spurs on.
16:09Get your F off?
16:11To get your spurs on.
16:16Err, I mean listen, there's no way that my er, that the head of communications is going
16:23to go for that, no way.
16:25Even, even in context.
16:26Okay, even, even if it's in the context of erm, of a sort of mobile text message.
16:32Because basically what we're saying is that because they've got to send the letter F, erm,
16:36in order to register, so we're saying, you know, send that off, and then you get your
16:40spurs on.
16:41Don't worry, I get the pun.
16:43Okay.
16:44Erm.
16:45Thanks mate.
16:46Thank you for leaving Ian.
16:48I do understand that pun, don't worry.
16:51Okay, alright.
16:52Erm.
16:53Clever that it is.
16:55Okay, alright.
16:56I think I was exceptionally polite.
16:58I think I was very careful how I trod, and I think I was very mindful of the fact that
17:06we'd had a difficult call earlier.
17:07But still, he was abrasive and quite rude.
17:10Okay.
17:11Alright.
17:12Thanks.
17:13F off.
17:14Thanks.
17:15E and E.
17:18And the word, f***, springs to market.
17:23Next morning, the teams are summoned to an emergency briefing from Sir Alan's advisers, Nick
17:32and Margaret.
17:37Good morning everyone.
17:38Good morning.
17:39Good morning.
17:40Alright.
17:41Now we've had the Spurs Director of Communications in touch with us this morning, and there are
17:45some new ground rules, some changes that you're going to have to comply with from now on.
17:49First of all, the website is out of bounds.
17:52You can obviously use it to inform yourself about things, but you can't add anything to
17:58it or have links with it or anything.
18:00Secondly, no jumbotron and no tannoy.
18:03Those are out of bounds.
18:05Thirdly, no use of the pitch, no painting on it, no banners over it.
18:09Now subject to that, enthusiasm is fine.
18:12When it turns into pushiness, which it can do, and then it can lead to aggression and perhaps
18:17rudeness, it is totally unacceptable.
18:19Okay.
18:22Off you go.
18:23It's time to think again.
18:25When we received the phone call on the first evening with the slogan,
18:29F off to get your Spurs on, we just felt it was inappropriate.
18:35We started to have some question marks in our mind about whether it was suitable to open
18:39up all of the communication channels at the club, such as the website, the big screens
18:44at the stadium and so forth, because the tone and execution of some of the creative was a bit risqué.
18:52Ironically, the fallout with Spurs hits Paul's team hardest.
18:57Okay.
18:58It's all right.
18:59It's all right.
19:00Right, okay.
19:01But they agreed that yesterday.
19:02Oh, right.
19:03I took the changes quite badly, because I was quite confident of the stuff that we'd
19:06already put into place and got agreement from people.
19:09It wasn't like these were pie in the sky ideas.
19:11We'd actually spoken to the right people and got confirmation that they could actually go
19:14ahead.
19:15And then to have people basically renege on deals at critical times was very upsetting.
19:20We are better placed than the others because they were going for the Jumbotron and the
19:24Tannoy system.
19:25So, if anything, this has worked in our favour.
19:27Right.
19:28Can I just reiterate, from now on, nothing derogatory about Tottenham at all.
19:33With no Spurs Tannoy system for match day, Paul decides to get his own.
19:40Welcome to the Edgware Road.
19:43Don't forget Spurs, Manchester United tomorrow.
19:46Hello.
19:47Oh, my God.
19:48Is that all ours?
19:49No.
19:50Bloody hell.
19:51All right.
19:52Syrah's team pick up freshly printed fly posters.
19:55She plans to get a head start on Paul's team by sticking them up all over Tottenham.
20:00What's that?
20:01Heart of breath.
20:02Is it possible for us to stick some posters in your windows just for one day?
20:05Yeah.
20:06Is that all right, mate?
20:07We're just thinking to...
20:08We need to give some leaflets out as well.
20:10So we might give you a brunch so that every pizza you deliver, just put a leaflet on top
20:14and just hand it out.
20:15You'd love to do that.
20:16Is that all right?
20:17What's your name?
20:18I can talk people's language within two minutes of seeing them.
20:22That's communication.
20:24That's understanding something.
20:26James can't do it.
20:27And the reason James can't do it, and I'll demonstrate, is, you know, he's in Tottenham.
20:31It's a rough area.
20:32These people are multi-court.
20:33He's going, cheerio, then.
20:35Cheerio.
20:36He's like, see you, love.
20:37Or, ta-ra, mate.
20:38Thanks a lot, gov.
20:39It's all that kind of language, and he can't do it.
20:42All right, mate.
20:43See you later.
20:44See you.
20:45Thank you, cheerio.
20:46Bye.
20:47Nine o'clock.
20:48Miriam and Tim are still hard at work.
20:53Downstairs, team leader Paul is busy relaxing.
20:56It's not the fact that I don't like planning.
21:00Obviously, you've got to plan.
21:01But I am more geared towards the third day.
21:05You know, I am a third day sort of man.
21:08The morning of the big game.
21:09The morning of the big game.
21:11At three this afternoon, 36,000 Spurs and Manchester United fans will descend on Tottenham.
21:17Impact and First Forty have just eight hours to sign up fans to Spurs on.
21:30Ooh, I hate men's toilets.
21:31The team that signs up the most will win.
21:43They've both got permission to rig up stands at opposite ends of one concourse.
21:48When we arrived at the stadium, we knew that we were going to see something from the other
21:55team because they'd been there the night before.
21:57I was a bit taken aback by it.
21:59I thought, wow, you know, they've done a really good job.
22:01Their stuff looks really professional.
22:03Tim, I think, was absolutely gutted.
22:05The other team stand was professionally done.
22:14It looked very slick, very colourful.
22:16And it was done to a higher quality than our stand.
22:19Our one was, it was rubbish.
22:21It was basically pieces of paper printed on and stuck on.
22:24You all right?
22:26Ten o'clock.
22:31Tim starts to fly post the walls.
22:34But first, he's got to find space among Syrah's posters that now run the whole length of the concourse.
22:39So, do you want me to give them, I'm going to give them back to you, yeah?
22:41The other alternative is I'm just going to come and put my posters over the top of yours, in that area.
22:44We'll just come and put our posters back on top of yours.
22:47There are no halves.
22:48You do what you have to do, but you're destroying our property.
22:51You cannot destroy it.
22:52Why not?
22:53Because that's wrong.
22:54You can't destroy somebody's property.
22:56And all I'm saying is this half, we just said, I'm not, this is yours.
23:00We're not going to encroach on your wall space here.
23:02But I believe this is my half.
23:03So what do you want, the women's toilets and down?
23:05Yeah, yeah.
23:06That's fine, have it.
23:07I love it.
23:24With Spurs banning advertising around the pitch, both teams have to attract the fans in the streets around the stadium.
23:30Are these my lovely glamour girls?
23:34Syrah's team has spent float money hiring girls from a local glamour agency.
23:39Can you all take a t-shirt each?
23:40How many more do we need?
23:41You all got your miniskirts?
23:42For us, you know, football meant lager and it also meant girls.
23:45You know, so it wasn't, you know, our plan was to get some nice looking girls out there.
23:49You know, obviously short skirts, you know, attractive, to kind of get, grab attention and to be able to pass on our leaflets.
23:54Today, for you girls, it's all about sex.
23:57It's sexy, it's football, it's beers, and it's just literally going up to the lads and charming them.
24:03Is it for you?
24:04Paul has hired staff too, but with an incentive to sell.
24:07This is war.
24:08You've seen this.
24:10There it is.
24:11They are the enemy.
24:12Right.
24:13So if you imagine when there's going to be thousands of blokes walking through.
24:16Can you hold this, James?
24:17Yes.
24:18You've got thousands of blokes walking along with two gorgeous girls with short skirts on them, whatever, and doing the razzle-dazzle.
24:25It didn't bother me at all that they'd hired all these, you know, scantily clad young ladies.
24:29This is the kind of thing that would go down well in America, but not on a cold, dreary Tottenham morning.
24:35When I hired staff, I hired staff that were going to be incentivised.
24:38You were told about the sort of scale, the more signatures that you get, the more you'll get paid.
24:43You were told about all that.
24:44Good.
24:45Paul and his team get stuck in.
24:48Morning, how you doing?
24:49You got mobile phones?
24:50Yeah.
24:51Okay, get them out.
24:52Get out your mobile phone.
24:54Just the word impact.
24:57I.
24:58Yeah, I know, I know.
24:59Okay.
25:00I don't know.
25:01Great.
25:02Method sent.
25:03For one day in his life, United fan Paul backs a Spurs win.
25:07I reckon we can take Manu today.
25:08Yeah.
25:09Everyone's saying 2-1, I reckon 2-0.
25:10That's a clean sheet for us.
25:11Yeah.
25:12Definitely.
25:13Yeah.
25:14Let's go, lads.
25:15All the best.
25:16Ta-da, then.
25:17Don't worry.
25:18Down the road, Syrah's glamour girls try to master her megaphone.
25:21Very loudly.
25:22Just with a bit of passion.
25:24Text F to...
25:25Come on, you've got an audience here.
25:30Come on.
25:31Come on.
25:32Do it, otherwise I'll have to do it.
25:34God knows my mind.
25:35No, you do it.
25:36You do it, cos I've hired you.
25:38I've hired you to do it.
25:40Look, you've got people here.
25:41Tell them what to do.
25:42Come on.
25:43Have you got a mobile phone?
25:44Yeah.
25:45Yeah, we need to take your name.
25:46Paul's hired hands are already signing up fans.
25:49Don't you call that number, do I?
25:50No, you just don't have to call it.
25:51You just have to send it.
25:52So I'll tell you what.
25:53I'll show you how.
25:54Those blokes there, for example, what you would do is you'd go up to them.
26:00Come with me, babe.
26:01Cos you've got lovely legs.
26:03And you'd go up to them and you'd say, alright boys, how you doing?
26:06Here's a Tottenham thing here.
26:07No.
26:08Can you take one?
26:09No.
26:10Please?
26:11You're not Tottenham?
26:12I'm certainly not.
26:13Cos I'm going to watch Manchester United.
26:15There's two teams played today.
26:16Oh, alright.
26:17We'll ignore them then.
26:18But anyway, lovely lads, they'd normally warm up to you and stuff.
26:21We're working for Spurs today.
26:23If you text the word impact to that telephone number, you get the opportunity to win two
26:28VIP tickets to the Arsenal game in November.
26:30I'll carry that for you.
26:33Three hours to kick off, Syrah begins to lose patience with her girls.
26:38Alright, let's go.
26:41Girls, around here.
26:42With 20,000 leaflets, an armful of t-shirts and a six-foot banner to carry, her day is not
26:47going well.
26:48Hi, mate.
26:49You can't, you can't go in there.
26:52You can't go in there.
26:53Girls, you can't go in there.
26:55Just leave the boxes out here.
26:57Get it out.
26:58Do it now.
26:59OK.
27:00Text message.
27:01Syrah gives up on getting her girls to waive the banner.
27:08The new plan, attach it to the railings.
27:11Excuse me, darling.
27:12Have you got any scissors I can borrow?
27:14Come here.
27:15Come here.
27:16Come here.
27:17No, don't worry about it.
27:18Just come here.
27:19Bloody hell.
27:20You've got to help me out because I'm having a bit of a problem.
27:21Right.
27:22The sticky, I'm going to get underneath it.
27:23Hold it up a bit more.
27:24That's it.
27:25Right.
27:26Right.
27:27I'm going to get underneath here.
27:28You got it?
27:29Hold on.
27:30No, no, no, no, no.
27:31Got it?
27:32Yeah.
27:33I think just from looking at the other team's faces on the day, it was so obvious that they
27:42were annoyed by circumstances, that they weren't enjoying themselves, that they were having
27:57a pretty off day, you know, as a team.
28:00And I think that that definitely manifested itself in the way that they approached the
28:04task.
28:05Right.
28:06Fuck the poster.
28:07Just do what you're doing.
28:08OK.
28:09And just up and down.
28:10I can't.
28:11Yeah, that's a good idea.
28:12The thing is, you need it higher up.
28:14Guys, have you got a step ladder?
28:17Sweetheart, can I ask you a favour?
28:20I'm trying to get this poster on.
28:21I want to stab it through that thing.
28:24OK.
28:25Thanks, darling.
28:26Calm down a bit as well, you'll have an answer.
28:29I know, I will do.
28:30Hi.
28:3112.30.
28:32Raj tries out selling by megaphone.
28:35Is there anybody here who wants to meet the Scourge team?
28:38Yeah, just whatever.
28:39After a few minutes, he decides it's not his style.
28:42I don't like selling.
28:43You know, selling is not my forte.
28:45So, yeah.
28:47I don't like it, but I'll do it.
28:49And I probably don't do it as well as someone could like Scourge.
28:52Get a three-month trial by texting the letter F.
28:57Our strategy was, if this is a marketing campaign, you don't need to sell.
29:02You will get a three-month trial.
29:04The use of the megaphone was about, get the message to the people and let them decide.
29:09Please take a leaflet, because we're freezing and we want to get in as soon as these leaflets
29:14are out of our hands.
29:15You got a phone on you?
29:16The key thing we wanted to do is make sure people got out of their phones and actually
29:19started texting.
29:20The other team were giving out lots of flyers.
29:22Brilliant.
29:23Lovely.
29:24But what are they going to do with those flyers?
29:25If they don't convert those into texts, it's a waste of time.
29:28There, you got one of these yet?
29:29No.
29:30No, do you want one?
29:31No.
29:32No?
29:33Well, that's fair enough then.
29:34Have you got a mobile phone?
29:35Yeah.
29:36Show me your phone and I'll show you what to do.
29:38You got one of these?
29:39Only the fans who actually sign up by six o'clock will count in the competition between
29:43the two teams.
29:44Now, go to your back.
29:46No, back.
29:47There's also a lad giving out leaflets.
29:49Don't take the information from him.
29:51Take it from my lovely girls in the lovely white t-shirts and short skirts on.
29:56Text the letter F.
29:57After hearing Syrah, Paul's team abandoned their megaphone.
30:01Syrah had been using her megaphone and people had been sort of running away from the noise
30:06and people just didn't want to be accosted by 50 watts of megaphone.
30:10I'm really sorry that I'm very, very loud, but I was born with this gob and I've got to use it.
30:16You've run very well.
30:1750 minutes before kick-off, Paul meets up with Spurs mascot Chirpy to catch some younger fans.
30:23Chirpy, there's not a fella here.
30:24Of course he does.
30:25How are you, young man?
30:26He's all right.
30:27Has your dad got a mobile phone on him today?
30:28Yeah.
30:29Right.
30:30But this man is not happy.
30:31Paul's enticed his daughter to sign up without explaining the consequences.
30:37My daughter starts pointing phone numbers in because I'm getting it.
30:38I'm thinking, well where's that come from?
30:39Yeah.
30:40Then I realise it's come from that.
30:41Paul's a bit of a wheeler dealer.
30:42He has a tendency to shade the truth somewhat.
30:43Will it keep bugging me now?
30:44No, no, no.
30:45None of that kind of thing will happen.
30:46None of that kind of thing will happen.
30:47I don't think Paul sees anything wrong with half truths or half lies to get what he wants.
30:51Well what he done, he told the paper, he took the paper away.
30:52It's a bit wrong the way it's been done.
30:53I can apologise on behalf of the colleague who spoke to you.
30:54Almost time for kickoff.
31:14Almost time for kickoff.
31:18Precious last minutes to catch a few customers before it's too late.
31:23Thanks, mate. Thanks a lot. Free spurs on. Free spurs on. I hate this job. I do. It's
31:34been a real nightmare. But anyway.
31:37Good afternoon and welcome to Weishaupt in the world.
32:07Most of the candidates enjoy the perk of watching the game from an executive box. But Tim and
32:17Syrah stay back to mop up late comers. After nine weeks of competition, marketing at Spurs
32:30is finally sapping Syrah's energy.
32:40I just don't know if my heart is in this right now to go all the way if every single task
32:47is going to be so full on. And the thing is, I'm one of these people. I have to give full
32:53on because, I tell you something, if I wasn't there, that tunnel system wouldn't be used.
32:57Everyone's got it. I haven't heard anybody else use it. You know, and I can't carry
33:01fucking, you know, a whole team of people.
33:03I think Raj and I have been putting our weight, you know, more than enough, thanks very much.
33:09We've been getting out there. We've been getting people to sign up. We've been giving the leaflets
33:12out. You know, we've been doing all that stuff. Probably she is feeling a bit tired and emotional
33:15because, you know, she's project manager and the pressure's, you know, on.
33:19The home side isn't having the best of days, either.
33:30How's that Ronaldo?
33:32It's just, you know, it's just too much.
33:36And it's like, I'm always in the wrong because I'm the one that, you know, speaks loudly and
33:40I'm the one that's energetic and so, God, she's really fucking stressful. It's like...
33:45You know, you guys go home to your parents or your friends or whatever and your family
33:53or whatever. We don't. We have to fucking sit and do a task every night.
34:02I don't want to do it anymore.
34:07Almost half-time. Suddenly, Manchester United snatch a crucial advantage.
34:11Final score, Spurs nil, Man United won, leaving Sir Alan in the perfect mood to fire someone.
34:31Monday afternoon. Both teams gather at Sir Alan's boardroom.
34:41You can go through to the boardroom now. Sir Alan's ready.
34:57Thank you, Francis.
34:59Good luck, gang.
35:00Good luck, kids.
35:04Afternoon.
35:27Afternoon.
35:27Well, how did you enjoy yourself yesterday?
35:34A really good day.
35:37OK.
35:38So let's get an understanding of what happened then.
35:41Perhaps we'll start with impact, first of all.
35:43Paul, just take us through.
35:45OK, after the briefing, we had a little tour of the stadium and the ground.
35:48We thought about utilising the stadium and the sort of facilities that they had,
35:52things like the tour and batron, the advertising ordering around the pitch, the pitch itself,
35:57Chirpy the mascot.
35:59We had been given the OK by Matt House for basically everything that we had proposed.
36:05Then at around 11 o'clock, we were called down to a meeting to suggest that everything
36:10that we had put into place on Thursday was now null and void.
36:15And also, we weren't able to speak to anybody from Tottenham until further notice.
36:19So that sort of hampered and scuppered all of Thursday and half of Friday.
36:23Why was it made null and void?
36:25Had you agreed it previously?
36:26Yeah.
36:27Agreed it?
36:28We'd agreed it.
36:28Did you have any problems like this?
36:30It didn't affect our overall strategy.
36:32Well, it did to a certain extent.
36:33To a certain extent, but not to the extent of what we wanted.
36:35We had agreed with Matt that we could lay some banners on the pitch.
36:38We didn't find him the most kind of amiable chap.
36:41But, you know, it was agreed eventually.
36:43And we obviously went off and had banners produced to that size.
36:46Clearly here, something went wrong in the communication.
36:50But, but, good lesson is, is that something went wrong and you can't just give up.
36:58You've got to do something.
36:59Sarah, what do you think?
37:00You got a solemn look on your face this morning.
37:03And how do you think you've done then?
37:04In terms of a marketing strategy and doing a marketing job,
37:08I feel absolutely, fantastically well done that we did it.
37:12What is the point of marketing?
37:14What's the, what do you do it for?
37:16You, you do it to get people interested in a product and to buy.
37:20It's a call to action.
37:21Right, so, so, at the end of the day, if I'm hearing you right,
37:23the point of marketing, be it advertising, promotion, whatever it is,
37:27is eventually to get the product sold.
37:29Yes, absolutely.
37:30But I, I actually think that on this occasion, it wasn't about face-to-face selling.
37:34I think it was about getting your message to the people and, and that, you know,
37:38it depends which team did that effectively.
37:39Well, we'll see, we'll see.
37:42Um, Nick and Margaret were following you around, as you know.
37:45Margaret, first of all, tell me, how many subscriptions did First Forte manage to clock up on the day?
37:57Right, for the whole day, they ended up with 468.
38:01Right.
38:03And Nick?
38:05Impacted well with 704.
38:07Oh.
38:08Right, well, there you go.
38:16Anyway, for you, a treat.
38:19Ever heard of Gary Rhodes?
38:20Yeah.
38:21The chef?
38:22Right, well, he's coming round to your house with his team,
38:25and he's going to sit you down, and he's going to cook for you a most luxurious meal.
38:30Okay?
38:32I don't have to do a washing up, do I?
38:33No, you don't have to do nothing.
38:34You're going to be treated like a king.
38:36Off you go, everybody.
38:38The losing team, one of you, as you know, is going to get fired.
38:49I'm not being silly, but if he's judging it on the one day, then I may be in trouble.
38:54If he's judging it over three days, then I think I've pulled my weight along three days.
38:58For the losing team, it's the local cafe.
39:00I see what he says to us.
39:01Exactly, I have no idea.
39:03You know, as soon as the debate kicks off and all the rest of it, I will...
39:06If he's judging it on Saturday, I did the best that I could, but I did it with a bit
39:10of a glum face because there were other things outside that got me down.
39:14I had a bad day.
39:15If that's not good enough, then thanks very much.
39:19Sack me.
39:19I just think it's been just a complete load of bollocks, all of it.
39:23And that's how I feel.
39:25You're going to say that in the morning?
39:26Yeah, I am going to fucking say it if I get pushed to that extent.
39:29For the winners, here comes the treat.
39:31After all these years, I can still make this sauce.
39:50Bread, we're ready.
39:52Starters, poached eggs in there.
39:56Hello.
39:58Hello, I'm James.
39:59Hi, nice to meet you.
40:01And you too.
40:02Hi, I'm Saira.
40:03Hi there, Saira.
40:04Nice to meet you.
40:04You too.
40:05Nice to meet you.
40:06Nice to meet you.
40:06And it's a shame we're going to a fish and chip shop because we are actually the losers
40:10of this task.
40:12Raj passes on the chips to watch the match highlights.
40:16Right, well, we're going to start off with a nice glow bar to choke.
40:20Oh, yeah.
40:20We've just made this little kind of like, almost like a loose stuffing of wild mushrooms.
40:24We thought we'd do some baby roast chicken, some little coussins.
40:27Roasting those on the bone, taking the breasts off.
40:30We've got all these lovely little sort of late summer, sort of early autumn vegetables.
40:36Some of them are still around.
40:41Look at this, boys.
40:42This is beautiful.
40:43Very nice.
40:44Oh, look at that.
40:46This is Fabien, who's going to be looking after you this evening.
40:49Good evening.
40:49Two cotton chips.
40:51What are you going to have to drink?
40:52Water, please.
40:54Who would have ever thought to put an egg on top of it?
40:56It's from that.
40:57But we lost sight of the profit.
41:05Thank you very much.
41:06Thank you very much for coming, Gary.
41:08It's been fantastic.
41:08It's been lovely.
41:09Pleasure.
41:10Great to share this.
41:11And thanks for the name.
41:15Next morning, back to the boardroom.
41:18One of the losers is going to get fired.
41:22Yes, sir, Alan.
41:23Send them in, please.
41:25You can go through to the boardroom now.
41:27Oh, God.
41:30Good luck.
41:48Right.
41:50Well, this so-called bad news, when the rug was pulled,
41:56what was the mood like?
41:56You must have been demoralised, surely.
41:58I don't think we were demoralised at all.
41:59I think we just said, we accepted it, we'd gone with it,
42:02and we said, okay, what else can we do?
42:03Do you think, you think, you said earlier on,
42:05and not particularly in this board meeting here now,
42:07but in the prior board meeting,
42:08that you felt the Tottenham people stonewalled you?
42:12The, yeah.
42:13I did feel that.
42:14Do you think that was because she was rude to them?
42:15No, not at all.
42:16I think they were-
42:17Because they think she was rude.
42:18I'm sure they do think that.
42:18The feedback from the Tottenham people were that she was very abrupt.
42:21I'm sure they do think that.
42:22Very aggressive.
42:23And that's perhaps why they didn't warm to you.
42:26I really do not feel that when we first met him,
42:28you know, he really wanted us there,
42:30and, you know, obviously the Man United game
42:32is one of their biggest games.
42:33You know, we were made very-
42:34That's why I chose it for you.
42:36No, no, but it was made very clear to us
42:37that, you know, they were not willing to negotiate
42:40because it was such a high-class game, you know,
42:42and that's the feedback we got from him.
42:44That's nonsense, quite frankly.
42:45Well, I don't think it is nonsense.
42:46The high-class game has got-
42:47Is it relevant?
42:48Is it relevant?
42:49What was you doing?
42:49According to their security needs and the fact-
42:51What was your-
42:52What was laying something on a pitch got to do with security?
42:55Because-
42:55Nonsense.
42:56Rubbish.
42:56Well, I said-
42:57Social rubbish.
42:57They were bullshitting you.
42:58That's what they were doing.
42:59They couldn't be bloody bothered.
43:01That was the point.
43:02They couldn't be bothered,
43:03and they got the hump about something.
43:05Whether we were playing Manchester United
43:07or whether we were playing Hamilton Academicals, right?
43:10The actual laws of safety are exactly the same.
43:14I think right from the outset when we met, you know,
43:16that particular chap, he was a brick wall, you know.
43:19Before she was rude to them.
43:20Yeah, as soon as he walked through the door.
43:21We were discussing ideas with him.
43:23Because he was a brick wall,
43:24did you think that the way to deal with him
43:26was to be rude and aggressive then?
43:27Sir Alan, I was doing a business pitch,
43:29and I was saying,
43:30I'm going to push you because I want this,
43:32and he didn't want to be pushed for whatever reason,
43:34and he didn't like it when I was pushy.
43:37After that, I said,
43:38guys, I don't think this guy likes my style,
43:39so I'll pass it over to you, James.
43:41I don't like your style.
43:42This is an understatement.
43:43I'll pass it over to James.
43:45Why did you pass it to James?
43:46Why didn't you pass it to Raj?
43:47Well, I'll pass it to whoever,
43:48to be quite honest with you.
43:49So after the damage was done,
43:50after you slagged the guy off three or four times,
43:52you wanted him to get you out of trouble?
43:54I'm not the only person that slagged him off, Sir Alan.
43:56I'm not going to take responsibility for all of that.
43:57Everybody that was in that room felt that.
44:00But can I just say,
44:00James also then tried his lovely approach,
44:03the flowery approach,
44:04the kind approach,
44:06and do you know what?
44:06He got the same result.
44:09The reason that, I suppose,
44:10Sarah and James get, you know,
44:12most of the phone calls
44:13is because they have a more charming style.
44:15I'm very direct.
44:16I'm very polite.
44:16I don't think the guy at top...
44:17No, Sir Alan, I did apologise as well.
44:19I mean, I do swallow my pride,
44:20and when I've pushed it,
44:21I didn't just say,
44:22oh, we'll just leave it.
44:23I apologise,
44:24not once,
44:25not twice,
44:26three times.
44:26I said, look,
44:27I'm really sorry
44:28if you've taken what I've said the wrong way.
44:30I do apologise.
44:31You see,
44:32the thing is,
44:33Sarah,
44:33in my company,
44:35I've got to say,
44:35and I've always said this to my staff,
44:37and I'll say it to you
44:37if you're ever one of my staff,
44:39there's only room
44:40in the organisation
44:41for one big mouth.
44:42Me.
44:43OK.
44:43Right?
44:44No one else.
44:45Me.
44:45When my lieutenants try it on
44:47and try to imitate me,
44:49they get stonewalled.
44:51Quite rightly so.
44:53And that's why I tell my people,
44:55watch your mouth.
44:56Maybe you're too much of a bull
44:57in a china shop,
44:58Sarah.
44:59Right?
45:00That's not the first time
45:00someone's said that,
45:01Sarah,
45:01that's fine.
45:02Or maybe you are.
45:03And, you know,
45:03sometimes it works,
45:05other times it doesn't,
45:06and it's learning to know
45:07when to do it.
45:07Sure.
45:08Right.
45:09Why didn't you sell
45:11as many subscriptions
45:12as the other team?
45:14I've got the impression
45:15from observers
45:15that you kind of lost heart
45:17and you remain pretty low.
45:19I'll put my hand up.
45:20I was feeling a bit low,
45:21however,
45:22despite all of that...
45:22Why were you feeling a bit low?
45:23Well, because I'm a human being,
45:25because it was really,
45:26there are other things
45:27outside the event
45:28that got me down.
45:30I haven't seen my family
45:31for ages.
45:33And, to be quite honest with you,
45:35it was a shivering cold day.
45:37I was...
45:38There was lots of things
45:39that were pretty stressful.
45:40I'm quite a highly strung person
45:41and it added to the day.
45:42You're telling me,
45:43I put my hands up to say what?
45:44That you didn't perform well on the day?
45:45I'm putting my hands up to say,
45:47if I had a low day,
45:48I should not be responsible
45:50for carrying the whole sails
45:51for the whole day.
45:53And, you know,
45:53and there should be other people
45:54in the team
45:55that should bring up the numbers too.
45:57So, who else are you referring to
45:59in particular?
45:59Well, I'm referring to James and Raj.
46:00And I'm not...
46:01They were not in front of me
46:02and I cannot tell you the figures
46:04or the numbers
46:05that they converted.
46:06So...
46:06Do you think you converted
46:07more than them?
46:08I don't know, Sir Alan.
46:10Well,
46:11as ever,
46:14I'm not getting
46:15a clear picture here
46:17as to the responsibility.
46:19If you kind of
46:20step out there for a while
46:21and wait for my phone call
46:23and I'll bring you back in
46:25because the fact of the matter
46:27is one of you
46:27is going to get fired today.
46:30OK?
46:30If I get fired
46:46because I can't
46:46fucking sell
46:47I don't give a shit.
46:48I don't know what to say.
46:50It's not just about
46:51selling them.
46:52No.
47:00Because he was really upset
47:07and...
47:08Come on.
47:10I wouldn't be anyone.
47:11Otherwise,
47:12if he's looking for a salesperson...
47:13I'm not lying.
47:13It ain't me.
47:14I'm not telling them
47:14I'm not salesperson.
47:16I think it's just
47:17completely missing the point.
47:18You know,
47:18when you talk to people
47:19and you give out leaflets
47:20and they're not going to
47:21sign up there and then
47:22they will go away
47:23and think about it
47:23and you will clearly tell them
47:24that you've got to do
47:25what's six o'clock.
47:27OK.
47:30OK.
47:38Send them back in,
47:38please, Francis.
47:41You can go through now.
48:00This is the home run
48:03for you lot now.
48:05If you have a desire
48:06to win this thing,
48:07you're going to have to tell me
48:08why each one of you
48:10shouldn't be fired.
48:11James,
48:12who is the least effective
48:14in the team
48:15and why shouldn't you be fired?
48:19I'll start with the team,
48:21if I may.
48:22OK.
48:22There are some things
48:25which in terms of how
48:28and the decisions
48:29that we made
48:30that had I been project leader
48:31I would have done differently.
48:33I think Sarah,
48:34when she said before
48:35in terms of how
48:35she dealt with Matt,
48:37I know I wouldn't have
48:38spoken to him
48:39in the same way.
48:41You know,
48:42I just wouldn't.
48:43That may have
48:44caused us a problem
48:46in terms of how
48:47we were perceived by them
48:48and what we got out
48:49of the Spurs site.
48:50I think there were
48:51some mistakes made
48:52and it's a question
48:53of how you wish
48:53to allocate that blame
48:55if you like.
48:56Do you want to work
48:57in this job?
48:58I definitely do.
48:59Not this task,
49:00this whole thing?
49:01This whole thing.
49:01The more I've been here,
49:02I've been exceptionally
49:04impressed by the way
49:04that you have run
49:06your businesses
49:06and what you say
49:07and what I could learn
49:08from working
49:08with somebody like you.
49:09Are you going to be
49:10any good for me though?
49:12Are you going to do something?
49:13I would hope so.
49:14I'm not Corpus Christi College,
49:17you know.
49:18I know.
49:18I'm not looking
49:19to teach people.
49:20I don't mind
49:21people picking up things
49:22but I'm expecting
49:22someone to actually
49:23do something.
49:24I'm expecting
49:24to do something
49:25and I'm expecting
49:25to learn new things.
49:26You don't want
49:27to make me some money.
49:28Raj,
49:29I've spoke to you
49:30once before
49:31and all the tasks
49:31people like you.
49:32Everybody likes you.
49:33I like you.
49:34I think you're
49:34a kind of stand-up
49:35nice enough fellow,
49:36okay?
49:37But I told you once
49:39it's going to get down
49:40to a situation
49:41where
49:41you or them
49:44you're going
49:46to get ditched,
49:47okay?
49:48Be under no illusion.
49:49The like in you
49:50is going to go.
49:51Now,
49:51why should I
49:52let you stay here?
49:53Why shouldn't I fire you?
49:55Who's responsible
49:55for today's loss?
49:57I think,
49:58you know,
49:58I've contributed
49:59a lot to each one
50:00of the tasks,
50:01okay?
50:01I mean,
50:01in this,
50:02I haven't done nothing
50:03wrong in this task,
50:04okay?
50:04I'm not a salesperson,
50:05I freely admit that,
50:06okay?
50:06If you're looking
50:07for a salesperson,
50:07I'm not your man,
50:08you know,
50:08I freely admit.
50:10You keep saying that
50:11to me,
50:11every time you see
50:12in front of me,
50:12you're not my man
50:13for this,
50:14you're not my man
50:14for that.
50:15What are you my man
50:16for?
50:16I have not said
50:17that at all.
50:17All I'm saying is...
50:18You have,
50:18you've actually said it.
50:19I have not.
50:20I have said,
50:20I am not a salesperson
50:22and I freely admit that
50:23and if I get fired
50:24for that,
50:24then I accept that.
50:25Don't you have
50:26a flavour of that
50:27everything that I want
50:28ends up in
50:29having to sell something,
50:30either a service,
50:31a product,
50:32or whatever?
50:32Yeah,
50:32absolutely.
50:33So are you actually
50:34talking yourself out of this
50:35by saying,
50:36well,
50:36you're not the salesperson?
50:37No, I...
50:38What I mean...
50:38Administrators have
50:39got enough of it.
50:40No,
50:40when I mean
50:41I'm not a salesperson,
50:41what I mean is
50:42I'm not an out-and-out
50:43salesperson.
50:44I can sell.
50:44I don't think
50:45I'm an overly charming person.
50:47I haven't got
50:47the sort of personality
50:48which, you know,
50:48encompasses and
50:49engrosses people
50:50immediately.
50:51You know,
50:51the teeth on the T-shirts...
50:51So if it's not you today,
50:52then,
50:53who else should go then?
50:54In terms of who else,
50:55it's probably going to be unfair,
50:57but, you know,
50:58as much as,
50:59you know,
50:59I do obviously like Sarah,
51:00I think you've got to look
51:01from the leadership
51:02to a certain extent.
51:03I'm hearing you.
51:04I hear what you said.
51:05I heard what he said.
51:06I think it's team manager.
51:07And my interpretation
51:08of what you two said
51:09is that she's to blame.
51:11Sarah,
51:13why
51:13shouldn't you get fired?
51:15Well,
51:15I don't believe
51:16that I should be fired
51:17because,
51:18number one,
51:18I genuinely want to work here.
51:20I want to work for you.
51:22And I've demonstrated that
51:23over the last few weeks.
51:25No one has carried me in sales.
51:27And the one day
51:28that I,
51:29perhaps had a low day,
51:30it's funny
51:31how we didn't hit the sales.
51:33I hired the promotional girls.
51:35I thought that was
51:35a very good idea.
51:37And I negotiated
51:38again with the agency
51:39to give us a bit of a discount.
51:40Speak to me from your heart.
51:42I am.
51:42That's what I'm giving you results.
51:43You're reading me,
51:44you're reading me a speech there.
51:46I'm not,
51:46I'm giving you results,
51:47Sir Alan.
51:47I'm asking you a simple question,
51:49right?
51:50Why shouldn't you be fired?
51:51You've been here for weeks.
51:52Yeah.
51:52Why not?
51:53Because I am the best salesperson
51:55you will ever see
51:56in this boardroom.
51:56You've heard me use
51:57the terminology
51:58portfolio of skills,
52:00right?
52:00Do you think
52:01that's all I need,
52:02a salesperson?
52:03I don't know.
52:03I've got lots of salespeople,
52:04but they couldn't sit in my seat.
52:06The salespeople
52:07are what they are.
52:08Salespeople.
52:09Margaret seems to think
52:10when she followed you around
52:12and Nick has followed you around
52:13that you tend to not
52:14listen to anybody.
52:15That you have your own view
52:16and that's what we're doing
52:17and that's it.
52:18I think that's strong leadership
52:19in certain areas,
52:20Sir Alan,
52:20because sometimes...
52:21I have to listen to people sometimes.
52:23You can't get anybody
52:24more autocratic than me.
52:26I think as a salesperson
52:27you do have a good
52:28variety of skills.
52:29I think you need to lead,
52:31you need to demonstrate
52:32good listening skills,
52:33you need to communicate
52:34with lots of different people
52:35and you need...
52:37People say,
52:37you know,
52:37sorry,
52:38you blag it.
52:38Well,
52:39if I blag it,
52:39why don't you try it?
52:41Because I can tell you
52:42if it was a sales situation
52:43or any other situation
52:44where people are involved,
52:46I will get a result
52:47and somebody else
52:48may not get that result.
52:50Yeah.
52:50You know,
52:51someone asked me recently
52:52what is my philosophy
52:53on business
52:54and what is my style
52:56and you used a word there
52:57that I don't like the sound of
52:59is blagging
52:59because blagging
53:00is a very short-term view.
53:02It is, absolutely.
53:03A very, very short-term view
53:04because, you see,
53:05people I do business with,
53:07I've been dealing with them
53:08for 20, 30 years.
53:10Now, they never...
53:11I'm not saying we go out
53:12dancing with each other,
53:13socialising,
53:14but they have a respect for me
53:16and the respect is
53:17honesty,
53:19straightforward,
53:20what you see
53:21is what you get.
53:22They don't get blagged
53:23because, you know,
53:24people that you blag
53:25don't end up dealing with you
53:26any in the long term.
53:28What I was trying to say
53:29is that people
53:30who look at me
53:31in the short term
53:32think I am blagging it,
53:33but I'm exactly
53:34what you've said.
53:35I am honest.
53:36What you see
53:37is what you get.
53:37I'm not scheming
53:39and that's perhaps,
53:40you know,
53:41where I always put myself
53:42on a bit of an edge
53:43because I'm quite happy
53:44to take the responsibility
53:45for my actions.
53:47You're hanging your hat
53:48on sales.
53:49Is that what you're saying?
53:49A forcefulness
53:50in talking people
53:51into doing things.
53:52And are you saying to me,
53:54are you making an admission
53:55that perhaps
53:56your administrative qualities
53:58are not as good?
53:59Absolutely no way.
54:00My administrative skills
54:02are just as good.
54:03I'm the person
54:03that was saying
54:04this table is a mess, guys.
54:06Let's clear it up.
54:07There's too much paper on here.
54:09I'm the one that, you know,
54:10typed up an agenda
54:11for exactly what we should be doing
54:13and who should be meeting.
54:14Raj typed it up
54:16but we came up
54:16with the agenda.
54:17We sat down.
54:18My agenda's sort of handwritten.
54:20You have to be organised in sales
54:22otherwise it would be chaos.
54:30Sarah,
54:31you're abrupt.
54:33You're abrasive.
54:35You sometimes overstep the mark.
54:37I put the failure of this task
54:41actually firmly in your court.
54:47But I'm going to give you
54:49the benefit of the doubt
54:50simply because of the past things
54:54that you've done, right?
54:56But I've got my eyes open on you
54:58at the moment
54:59on this abrasiveness,
55:01this rubbing people up
55:02the wrong way and rudeness.
55:04My business is selling
55:05to mature businessmen like me
55:07who are not going to be
55:09very, very happy
55:10in being spoken to
55:11like a washerwoman
55:13in the streets.
55:13Get that in your head, okay?
55:17Raj,
55:18I'm not going to,
55:19I'm going to put you
55:19out of your misery,
55:20my friend.
55:21I'm sorry to say
55:22I'm going to have to let you go.
55:23You're fired.
55:23I'm not going to have to go.
55:42I'm not going to have to go.
55:44Listen, I'm not going to kiss you, mate.
56:01Listen, mate.
56:03We will see you on the other side.
56:04Don't cry.
56:07Babes.
56:09Listen, mate. Good luck.
56:11It's been a laugh.
56:14Good luck.
56:44Good luck.
56:51Overall, I suppose Tyra was at fault, you know, but you know what?
56:54I don't think she deserved for anybody to say that, so I refuse to say it.
56:59I might have said it in a roundabout way, but I'm glad she's said it, because I think over the...
57:03I don't know how many times it's been, you know, she has shown amongst everybody else,
57:07so, you know, if it were me or her, you know, I'm happy to speak to the four-goer.
57:11One job, now just five candidates.
57:18Sir Alan's search for his apprentice continues.
57:20Next week, Sir Alan sets a fresh challenge.
57:25You are going to have an hour, each team, live on national television.
57:31One of these selling channels.
57:34Let's be honest, if it falls to pieces, you've only lost £24.99.
57:38You've got no time for mistakes.
57:40I'll be really honest, you've not picked that well, in my opinion.
57:42Edible pens, please.
57:44Stand by, everybody, ten seconds.
57:46Hello, somebody.
57:47You get the big yoghurt maker.
57:49Wobble it to the camera.
57:50Look at that.
57:52Creamy.
57:52It's creamy.
57:53Put your finger in it.
57:54Oh.
57:55If you fluff it, then you're not going to sell anything on top of looking a bloody idiot.
58:01Down to the last five candidates.
58:04Who will be the next to go?
58:05I don't want to end up in the boardroom with the rudest man in Britain.
58:11What a lot of bollocks.
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