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00:00this is not a game this is a 12-week job interview it's a dog-eat-dog situation
00:1114 people have come to London in search of a job there is no phone in here there is no text a
00:22number there is no panel of judges I'm the one that decides who gets fired and I'm gonna be the
00:29one ultimately who decides who gets hired they've come to battle it out for a job with Sir Alan Sugar
00:36I am the most belligerent person that you could ever come across tough and straight talking Sir
00:43Alan's built a business empire worth 800 million pounds business is not about coming piss my money
00:51up the wall he's offering one job with a six-figure salary let's go go go go to get it they're going
00:58to have to live and work together don't fucking hit me around quite frankly I'd like to get rid of the
01:05bleeding free of you this is the ultimate job interview you're fired you're fired you're a
01:11lightweight you're fired previously on The Apprentice the boys were defiant after celebrating
01:23their second straight win but Sir Alan had a shock for them a corporate reshuffle Alexa move over to
01:31the boys team Manny move over to the girls team their task to run themed restaurants at a festival
01:37I'm trying your noodles hey you messed with me I can't have you up no discussion in a brainstorm I want
01:46quick fire Manny tried to run the girls team with an iron fist I didn't want to be dictatorial I want
01:52an answer but Sharon rebelled give me some Sharon Sharon in my experience running businesses that is the
02:01way forward alexa battled to stay in control of the boys team but she lost control of the budget to
02:09Saeed we need a hundred chickens okay and we need 45 kilos of gamma and her team lost their tempers in
02:18the kitchen you're just saying don't fucking do that don't fucking do that I want someone here
02:23I'll just take control and deal with it 50 pence a slice both teams slashed prices to bring in the
02:28customers excuse me this is the last of the pieces guys but alexa's team had bought more than they
02:33could sell okay well well done everybody they lost the task and they lost Sir Alan over 800 pounds
02:42I'm really angry Alexa took Dun and Saeed back into the boardroom I hold you a hundred percent response
02:48but Alexa you're a very very bad manager you're a lightweight you're fired Alexa became the fourth
03:04casualty of the boardroom 14 candidates now 10 remain to fight for the chance to become the apprentice
03:14back of the house the candidates try to guess who's been fired I think your whole project was
03:23completely riddled with errors and I think any project manager that allows you guys not us guys
03:29we didn't do anything wrong Saeed what's around the kitchen all day yeah trying to because he wanted
03:35to oversee everything in the cook in the kitchen so that if anyone so then if anyone said what you're
03:38doing you he could say I'm overseeing Santa and Santa so I walked in this young girl came over to me
03:45said who's that bloke who's that bloke I said oh it's like you know doesn't do very much does he
03:50so I thought both done and Saeed I've worked in restaurants before I think Saeed I maybe worked
03:55in McDonald's but that's about it
03:56I don't know what that is I'm going to do as well do you know what that is I'm going to do
04:11you know
04:14What? No way.
04:16Shame!
04:30Thank you, sweetness.
04:32He ripped into one glass.
04:34What did he say to you?
04:36I really fought my corner. I gave Sir Alan just as good as I got.
04:38I think he sort of made it very clear that he'll be keeping an eye on me.
04:42Yet again, again.
04:44Considering you spent most of the time swanning around, Saeed,
04:46I'm surprised that you came back, pal.
04:48Swanning around?
04:50Apparently, Alexa didn't do it.
04:52I'm just really disappointed that nobody was prepared to step up to the mark.
04:57And I did, and I gave it 110%.
04:59So I don't really care what anyone else thinks.
05:12It's 5am.
05:16Hello?
05:17He wants you to meet him at Stansted Airport at 8 o'clock this morning.
05:21OK, thank you. Bye.
05:24Oh, shit.
05:26They've had four hours sleep.
05:29Guys, we're going to be at Stansted Airport at 8 o'clock, and you need your passport.
05:34We're not going to be air stewardesses for the day, are we?
05:56Cup of your tea, tea or coffee.
06:00I don't know why I'd get a really good feel like you'd be sort of in your element there.
06:04I think I'd be quite good at it.
06:05The jet centre, what's this all about?
06:08Sir Alan has summoned the teams to the headquarters of his luxury jet business
06:21to unveil his latest idea, a financial product.
06:25Good morning.
06:26Good morning, Sir Alan.
06:27One of my companies is an air charter company.
06:31What we do is we fly very important people around, pop stars, rock bands, politicians,
06:37executives, we have one problem, and that is finding a polite way of saying,
06:43sorry, we're not going anywhere until we get the money.
06:48Now, this product here, the AMS Air Sky Card, solves that problem.
06:53It entitles the person that holds this card to call up any air charter company in the world,
06:59and it will be accepted by them.
07:02Now, this task is all about advertising.
07:05Now, what I've lined up is one of the largest advertising agencies in the world, Saatchi and Saatchi.
07:11And you two teams are going to drum up an advertising campaign for this card using all of their facilities.
07:18Right, it's time to mix the teams up a little bit.
07:22But I'll tell you what I'm going to do.
07:24First of all, I'm going to appoint the team leaders.
07:26Ruth, you're the team leader. Would you step forward?
07:32Paul, you're going to be the team leader. Would you step forward?
07:36Ruth, pick two fellows to join your team.
07:39I'd like Ansel and Samuel, please.
07:41Over you go.
07:43Paul, you pick two ladies.
07:45Sharon and Michelle.
07:47You know what you've got to do.
07:49The team that comes up with the best advertising campaign is going to win.
07:53The one that doesn't is going to lose.
07:55And in that team, one of you is going to get fired.
07:58Don't forget, I'm the one that's going to decide which advertising campaign is the best one.
08:04Back to London. Time to talk.
08:11I do have to say, like, when I heard who she was picking and I realised who was left, I was a little bit like, fuck.
08:16Yeah.
08:17To be honest, because I don't know the strength of the team now.
08:20Paul's new team has no experience in the creative industries, except Sharon, who used to teach advertising.
08:29I think she's going to be a linchpin to the whole of this project because she's done the advertising.
08:33She's going to be lecturing, don't you?
08:35Yeah.
08:36You've done all this kind of, this whole thing before.
08:39It's a definite.
08:42Next stop, Saatchi & Saatchi, the world famous ad agency that prefers to call itself an ideas company.
08:51They claim their ideas transform a brand into something they call a love mark that inspires loyalty beyond reason.
08:59When you came in this morning, you might have noticed on the steps an inscription, and that inscription says nothing is impossible.
09:06Believe me, individually and as teams, you're going to need to demonstrate that nothing is impossible attitude over the next two days.
09:12Because Sir Alan has set you one hell of a corker of a creative challenge. Cool, follow me.
09:1948 hours from now, both teams must present a TV ad and a billboard poster to Saatchi's MD, John Wright, and creative director Kate Stanners.
09:29We recruit people in terms of their ability to come up with great ideas.
09:33They haven't got very long to do this. In our world, we get, well, it'd be nice, but usually 12 weeks to do something of this size that's going from being given a brief to coming up with an idea to executing it.
09:48So they have very, very little time.
09:51This is industry. This is our R&D lab, where we develop strategies and ideas.
09:57And you're going to be working in this, the Blue Sky Room, yeah?
10:00So I hope it inspires you to come up with some brilliant ideas.
10:03With the office sorted, Ruth sends Manny and Ansell to meet Sir Alan's son.
10:12Hello.
10:13Hi, Philip. How are you doing?
10:15Pleased to meet you.
10:16Hi, Daniel Sugar.
10:17Hi, Daniel. Ansell. Pleased to meet you.
10:18Daniel Sugar is the MD of Sir Alan's private jet business.
10:22Very simply, we offer those jets for charter to an exclusive client base.
10:28Although the card is a dummy, Sir Alan has asked his son to fully brief the candidates on the features he'd like to see advertised if it was launched.
10:37We take care of every single detail. You know, they've got the facility of having up to a quarter of a million pounds worth of credit, if you like.
10:44Yeah.
10:45And where the Sky Card holders will benefit from is, we have an internal client concierge service. You know, it's a service that isn't available anywhere else.
10:55Yeah. Convenience, yeah. Exclusivity.
10:58We also have access, exclusive access to over, what is it?
11:025,000.
11:035,000 jets.
11:04How will we know that you are happy with what we come up with?
11:09That's why you're doing this task.
11:14Here we go.
11:15So.
11:16How did that go?
11:17Yeah, it was good.
11:18Good.
11:19Really nice guys.
11:20Excellent guys.
11:21We won't give too much away because obviously they want us to do the work and that's what we're here for.
11:25Now, Manny and Ansel must give an accurate account to the team of Daniel Sugar's key points.
11:31What they said is, look, it's top-end. The people that you're dealing with, this is the way that they deal with things and time's important and so on and so forth.
11:39Time's important.
11:40Yeah, but the main thing I think they highlighted, which was the concierge services.
11:44Yes.
11:45You're saying to the concierge, right, I need a hotel, restaurant, nightclub, whatever you need, that's yours.
11:52As soon as you charter the aircraft, for sure.
11:54That's the biggest USP.
11:55That's the biggest USP.
11:56Absolutely.
11:57Have you got any ideas on which direction you want to go in?
12:00I'm keen to pick up on that concierge thing.
12:03But you know what, it's the same person.
12:05So the person who closes your car door is the same person in a different uniform, who opens your, the same person on the plate, and it's your personal concierge all the way through the experience.
12:18Personal concierge, yeah.
12:203.30.
12:22The teams have been brainstorming for five hours.
12:25But in Saatchi's blue sky room, Paul's team have yet to find inspiration.
12:40I just want to get this idea out before I lose it, yeah.
12:42Golf course, an actual jet on the golf course, wrapped around in this sort of colours.
12:48Actual jet on the golf course with this on the bottom, you know.
12:53Okay.
12:55Does everyone feel like everything's going all right at the moment?
12:58Yeah, I just, it's very...
12:59I'm a little bit nervous, because I don't feel like we've got something going on.
13:02But I think we've got our nail stuff, but...
13:06With the clock ticking, Paul sends Michelle and Saeed to view locations, while the rest of the team cast actors.
13:14But without a concept for their campaign, they have no idea what they're looking for.
13:19Hi, Paul.
13:20How you doing?
13:21I'm Paul.
13:22Keith.
13:23Pleased to meet you, Keith.
13:24We're very new at all this, so bear with us.
13:25Right.
13:26We were just going to ask you just to have a little walk around just for one minute.
13:30Yeah, what about this jet that I ordered?
13:35Yeah.
13:36Four hours, that's right.
13:38Manny, that's brilliant.
13:39That's fantastic.
13:40Hi there, are you all right?
13:41Hi there.
13:42Yeah.
13:43Say, can I meet you in four hours or something?
13:45Or can I have the jet in four hours?
13:47But it'd be as if you're in a rush of quite frantic.
13:50Can I have the jet in four hours, please?
13:51Oh, maybe not quite that dramatic.
13:52Thanks a lot.
13:53Cheers.
13:54See you.
13:55Bye.
13:56Hi, guys.
13:57How you doing?
13:58Paul, hello, mate.
13:59Yeah, good.
14:00Good.
14:01What we're thinking about now, we've seen some active stuff, and we're thinking about
14:03the mum and dad idea, and maybe a quite young daughter.
14:05A mum and dad idea with daughter sounds a bit random, but that's probably because we're
14:20not thought...
14:21We don't know it yet, so when you present it to us, I'm sure it'll sound grand.
14:24Anything else, Paul, yeah?
14:25Yeah, no problem.
14:26OK, bye.
14:27Ruth's team is running with an idea that revolves around a concierge.
14:32All that's left is to find a suitable outfit for tomorrow's shoot.
14:36Look at the burgundy.
14:37Can we have a look at the burgundy one, please?
14:38Burgundy, yeah.
14:43That's fine.
14:44How does that look?
14:45It's fine.
14:46That looks smart.
14:47Concierge enough?
14:48Yeah.
14:49Yeah, but do they wear tails?
14:50I think it's more...
14:51This is too bellhoppy.
14:52It depends on the hotel if it's...
14:53Have you got any frock coats?
14:54Yeah.
14:55Of course.
14:56You know.
14:57This is too bellhoppy.
14:58You look ridiculous.
14:59The other half of Ruth's team have been told to make the concierge idea work for the billboard
15:07poster.
15:08As an image, this works for me because what it's saying is this card gives you the capability
15:13of hailing a plane just like a taxi.
15:17Whereas the first image is just...
15:24Yeah.
15:25I mean, it's...
15:26Do that again.
15:27As though you're hailing a taxi.
15:28Just do that again.
15:29So don't look at the card.
15:30Look as though you're looking at something and you're hailing it.
15:35You know, I think that's a very powerful image, personally.
15:38The concierge service that we definitely want to talk about and we want to focus on.
15:43I liked my ideas, but I preferred the one idea that Ansel came up with, which was the
15:48idea of a concierge hailing down the airplane.
15:53The ultimate convenience is flagging down your own plane.
15:56Yeah.
15:57Of course it is.
15:58Flexibility.
15:59Ultimate flexibility is you calling it when you want it.
16:01It's there when you want it.
16:03Yeah.
16:04And an ultimate experience.
16:05An ultimate experience.
16:06Well, you know, it is one hell of an experience to hail a plane.
16:18Although Paul's team have chosen a location and actors for the next day's shoot, they still
16:23don't have an idea for their campaign.
16:25If we look at the jet and we look at the images that we're thinking about already, it still
16:35doesn't sell the world to me.
16:38And although we've got people that look fantastic, unless we've got them in the right setting,
16:43doing the right things and the right lifestyle, we're not going to get it across.
16:50Five o'clock.
16:51Paul's team regroups.
16:52Wow factor.
16:53We're going to really define it down.
16:54There needs to be something quite original in this.
16:56You have to decide on.
16:57Location.
16:58For this is location and actors.
16:59We've done that.
17:00We've done that.
17:01Now, once we've got it, we can focus on it.
17:03We'll blitz it now.
17:04What I'm saying, I don't know whether or not time-wise this is going to work.
17:07We're not being negative.
17:08No, guys, listen.
17:09That is good.
17:10This is all so new to everyone that view it now.
17:12No, I'm not being negative.
17:13I don't have any better suggestions at all.
17:14Remember, these guys are opposite.
17:16Our opposition are in exactly the same boat.
17:17Yeah.
17:18But what they haven't got is the brains.
17:20Paul decides to call it a day and let his team go home.
17:27Tomorrow morning, the candidates must shoot a 30-second TV ad and a billboard poster.
17:33Without an idea, Paul and his team will be in trouble.
17:39I just came up with an idea on the way back in the car, okay?
17:53What I was thinking, it's all about the card, yeah?
17:55Yeah.
17:56We've said that from day one.
17:57Yeah.
17:58So how about this as a strap line and something to work on?
18:01Let us show you a card trick, okay?
18:04Yeah.
18:05Want to see some magic?
18:06Yes, please.
18:07So let us show you a card trick, okay?
18:08The idea is we can make 5,000 planes appear like that.
18:12Mm-hmm.
18:13Okay, that's magic.
18:14Nice, nice, nice, nice.
18:15I absolutely love that.
18:16Yeah, I like that.
18:17Want to see a card trick?
18:18What we've got to go on?
18:19It's strong.
18:20I've got goosebumps thinking about that.
18:21I love that.
18:22This is the tagline.
18:23Yeah, yeah.
18:24No, I agree.
18:25Want to see a card trick?
18:26So, no sleep, no tiredness, let's just get fired up like a fuck-ass for the next hour,
18:31okay?
18:32Seriously, no quiz.
18:41The morning of the shoot, another early start.
18:46The teams only have one day to create their ad campaign, so there's no time for second
18:52thoughts.
18:53Put two people on telly with bags in a hotel room is not the most imaginative, is it,
18:57at the moment?
18:58What do you want to do then, Jo?
18:59Well, I like the idea of having to play around with, um, let the world revolve around you
19:03as a jingle.
19:04I don't think a jingle's pitching it at the right level.
19:07I don't mean, when I want to use the word jingle, I just mean like,
19:10sleep in a bed of dreams.
19:11Jo.
19:12There's the road where we're going, and we keep going.
19:15Which I've got no problem with as long as we keep focused on what we're doing.
19:227.15am.
19:23Ruth's team are at Stansted, her choice for the concierge shoot.
19:31Samuel will be the director for the TV ad.
19:34It'll be his job to bring to life the team's concierge idea, with a professional film crew.
19:40The hands kind of relaxed here, and then the drink just appears.
19:43The concierge appears.
19:44Yeah.
19:45So we don't want the concierge...
19:46I've never had any experience at directing a crew or actors before.
19:49Um, so, uh, this is going to be interesting.
19:53Tight, and then just...
19:54Exactly tight, yeah.
19:55Absolutely.
19:56Maybe when she's sat there...
19:57Excuse me, Samuel.
19:58But she's going, you know, a bit of like, feely stuff.
20:01A quarter to eight, and Paul's team shows up for its photo shoot.
20:05They want the hangar, and they want the same plane.
20:09A brand new 15 million pound luxury jet.
20:12The jewel in the crown of Sir Alan's fleet.
20:15Excuse me, guys.
20:16Sorry to bother you, but we've been told this is our plane,
20:20and we're just getting ready to move it out onto the runway there,
20:24so could you maybe get off?
20:26Sam, tell him to do one.
20:28This is our plane.
20:29Yeah.
20:30They can do one.
20:31Fuck it.
20:32Right, so...
20:33You and Paul, I'm going to start out with planes, what, and what's that?
20:36We're only going to be on it for literally ten minutes, then we're going.
20:40Who?
20:41Oh, you're going to change?
20:42Um, the other team are using our plane.
20:45Yeah.
20:46We've got our crew, we've got all the people in position,
20:48so we need to use this plane.
20:49We're literally going to be ten minutes, then we'll be off.
20:51Alright.
20:54Give them ten minutes, we'll give them time to get our ship to go.
20:59Having commandeered the plane,
21:01sales manager Ansel and management consultant Manny
21:04get started on their team's concierge billboard.
21:08So what we're doing is...
21:09Yeah.
21:10Just taking a look at...
21:11And all I can see is the cone of the plane.
21:13One finger out.
21:14It's as though this plane is just about to go past,
21:16you've got to get it before he goes...
21:18Yeah, just...
21:19Can I can...
21:20Yeah.
21:21I actually want it just so you actually...
21:22And I would angle it so you can see your finger.
21:23So it's quite a stretch down.
21:24That's it.
21:25So you hold it, that's it, perfect.
21:26That's it, brilliant.
21:28Aw, these are going to be beautiful.
21:29That's beautiful.
21:30So what happens with the plane?
21:34We're not ready to do it yet anyway, are we, so...
21:37I just said, yeah, go ahead.
21:39What's the weather like today, captain?
21:41How many stripes you got?
21:42I've got loads of stripes.
21:43So look how many stripes you got in the lapel,
21:44because obviously the more you have, the more important you are.
21:45The ranks, I've got three.
21:46Oh, right, it's just that I've got four.
21:48He's poor rank already.
21:49In full creative flow, Ruth's team are busy inside the plane,
21:53shooting their TV ad.
21:54I like when you...
21:55Yeah, that is the most comfortable chair in the world.
21:58Outside, the other team are forced to wait their turn.
22:01I'm just saying, can we not get it out of the way sooner?
22:02Not because that's it, we've made any noise,
22:03because then you're...
22:04I don't know.
22:05I don't know.
22:06I don't know.
22:07I don't know.
22:08I don't know.
22:09I don't know.
22:10I don't know.
22:11I don't know.
22:12I don't know.
22:13I don't know.
22:14I don't know.
22:15I don't know.
22:16I don't know.
22:17Okay, no, it's because then they're filming.
22:19Right, okay.
22:21Just calm for a couple of minutes.
22:22It's just their time.
22:23Um...
22:24Do we have two chats?
22:25You do.
22:26We've got a chat in.
22:27Can you please not chat?
22:28Can you just have one quiet just for a minute?
22:30Can you get one quiet?
22:31Can you get one quiet?
22:32Can you get one quiet?
22:33That woman has been done.
22:34Who?
22:35Why have we got two points?
22:36That needs a point to us.
22:37Well, it's...
22:38Nicely, nicely doesn't bloody work, does it?
22:39Action.
22:40Madam.
22:44Come on.
22:45Darren and Dun have been hanging around for over an hour.
22:48And their team has shot nothing.
22:50They've been too nice.
22:51You think we've been too nice to them?
22:53Yeah.
22:54Need to tell them to get out?
22:55Yeah.
22:56Do the champagne shot now.
22:57Okay.
22:58Yeah.
22:59Standing by.
23:00Camera's yours.
23:01Oh.
23:02Oh, shit.
23:03Quick, get some tissues.
23:04Quick.
23:05Tissues.
23:06Gin and tonic, anyone?
23:07With their shots in the can, Ruth's team finally hands the plane over to Paul.
23:22But his team is now well behind schedule.
23:24Can I just ask as well?
23:25When you check your watch, don't stand for so long.
23:26Don't come out and go.
23:27Just kind of come out and go.
23:28Michelle will direct the TV out.
23:29Her first shot is ambitious.
23:30Yeah, get back in, please.
23:31Now we understand where you're coming from.
23:32An executive must arrive just as a plane takes off in the background.
23:37Look at your watch.
23:38I think we just missed that, didn't we?
23:39Bollocks.
23:40So you're going to be about here.
23:41An actor called Jasbir is the star.
23:42About there.
23:43The team have decided to call him Max.
23:44We're just trying to line the shots up now, Max.
23:47He usually works as an extra.
23:48Look at your watch.
23:49That's a jet as well.
23:50That's a jet.
23:51Look at your watch.
23:52That's a jet.
23:53Look at your watch.
23:54Look at your watch.
23:55And you can go back.
23:56No, no, no.
23:57Yeah.
23:58That's a jet as well.
23:59You work at a jet.
24:00You're back.
24:01Look at your watch.
24:06Look at your watch.
24:09Look at your watch.
24:15Look at your watch.
24:19Little bull.
24:21Not bad.
24:23That was shit, wasn't it?
24:28Walk! Walk, walk, walk!
24:30No, it was too loud!
24:32After ten dud takes, Paul asks Saeed to have a go.
24:36Right, we'll shout to you, OK?
24:37It's my voice. Walk. That's it.
24:39I'm not going to say anything.
24:40Do not put yourself.
24:49That was a good one.
24:50Right, it's done.
24:50That was good, didn't you?
24:52Back gone for that.
24:53Right, are we ready?
24:54Sorry about that, Matt.
24:55Right, we're cool.
24:58Saeed and Paul seem to have enjoyed wearing their pilot's uniforms.
25:02I'm not sure if that's made them take their eye off the ball a bit,
25:04certainly perhaps in Paul's case.
25:06Get closer in, boys.
25:08It's not a Wham video.
25:10He could have project managed a bit more tightly.
25:13He could have taken over from Michelle when she was making a bad job of directing the first shot,
25:18which is when they really overran on time.
25:20That's the exact position with the lane.
25:22Boys, you look like you were having your teeth pulled out.
25:25Back at Saatchi's, Doon and Sharon direct the layout for the billboard.
25:30Inspired by Paul's card trick idea, they want 50 planes to magically fly out of a pilot's hat.
25:41It's not a hugely quick process, especially with respect to cutting them out.
25:44Each plane has to be digitally cut out, then superimposed over the hat.
25:49It'll take time, and the team are already behind schedule.
25:53It'll take a while, and I have to do that with all 150 planes.
25:58Oh, jeez.
26:00Right, OK, speak to me.
26:02How many planes are you thinking about cutting out?
26:04At the moment, it's 50 or 60.
26:07Right, well, how long do you think it's going to take?
26:09Basically, we'll just keep throwing the planes in
26:12until either we think that we've got enough, or we run out of time.
26:16Dunn says absolutely guarantee on the deadline.
26:18Sharon says she's got a concern.
26:20So how can I take that as a project manager?
26:22There's definitely an issue there.
26:23Gareth's been cutting out all the pictures.
26:25Yeah.
26:25About up to...
26:27Dunn in every task has looked at every angle.
26:31He just overcomplicates things.
26:32I wanted just to keep this so simple.
26:34Can I let the call and just say no more planes now?
26:36OK.
26:39All I'm worried about is time.
26:43I'm just thinking we're stopping too soon.
26:44No.
26:45We're panicking too soon.
26:45No, I don't agree.
26:46This isn't quite a dangerously, though.
26:48This is the point.
26:48Well, I don't want to do any more planes.
26:50OK.
26:50No more planes to go in there.
26:51All right, guys, see you later.
26:53Get it.
26:54I think...
26:55While Paul makes his views clear on the cut-out planes,
26:59Michelle and Saeed look at the rushes from their shoot.
27:02We've got some old geezer getting on a plane a bit stressed.
27:12Yeah, yeah.
27:13And as far as the strength of ideas goes,
27:15it's not really grand.
27:17Do you agree with me?
27:18It's a bit dull.
27:19No, it is very dull.
27:20And it's only now that you see it on widescreen
27:23that you see what it looks like.
27:26And Paul's going to kill me for being negative.
27:29Ruth's team view their rushes.
27:31What's going on with Anza Skycard?
27:33So I'll be there in a few hours.
27:35When you actually saw the raw material playing,
27:38it looked absolutely horrific.
27:39I was cringing.
27:40See you soon. Bye.
27:42It's very cheesy, very corny.
27:44There was a particular shot
27:45where the concierge picks the bag up
27:48and he basically looks the businesswoman up and down.
27:52He actually looked like an escort more than a concierge.
27:55Good afternoon, madam.
27:56I'll take your luggage.
27:58The limousine's waiting.
27:59LAUGHTER
27:59Well, let us show you a car trick.
28:13I'm completely off-key.
28:15Paul's team choose Saeed
28:16to record the commentary for their TV app.
28:19The music runs out.
28:19How do I sound, anyway? Is it too croaky?
28:22Yeah.
28:23Got to get into that mode, mate.
28:24You know when you're doing car calling,
28:25it's really posh.
28:26Do that.
28:26OK. The world's most exclusive aviation membership.
28:33Just before the deadline,
28:36Sharon and Dunn arrive from graphics
28:38with their card trick billboard.
28:40That is absolutely brilliant.
28:42She's like it.
28:43Very much.
28:43That is really good.
28:44Right, let's show you. Let's show you this.
28:45Ready?
28:48Well, let us show you a car trick.
28:50Access to 5,000 private jets within four hours' notice.
28:53No hidden charges.
28:55No commitment to flying hours.
28:57Now that's magic.
28:59Why did you laugh at a particular point?
29:01Just because I just thought it was funny.
29:02Because this is my worry.
29:03These both have walked in...
29:05I laughed.
29:05I think that looks like he's rubbing himself off.
29:09I don't know where I see that, but...
29:12It's the fact that he's moving his hand slightly there.
29:15I know.
29:15Have you thought about cutting that whole scene out or not?
29:17No-one's going to really pick up
29:18and think that he's wanking or anything like that.
29:20But hang on, the second that these two walked in
29:22and saw it for the first time,
29:23they both burst out laughing at that point.
29:25No hidden charges.
29:26No commitment to flying hours.
29:28Now that's magic.
29:31The world's most exclusive aviation membership.
29:35What are you thinking?
29:36It does.
29:37It does what?
29:38It looks like he's...
29:39You can't say this, guys, now,
29:42because it's far too late to start.
29:43It's too late.
29:43It doesn't matter.
29:44It's been a long day.
29:49Ruth's team regrouped to view one another's results.
29:51This catch line,
29:53because these little bullet points,
29:55well, not bullet points,
29:56but these things explain what this is.
29:59Wait until you see how that links into the advert,
30:02because it's literally a...
30:03You would actually watch the advert
30:05and then think that, yeah, that's the billboard.
30:07This is the first and last chance Manny has
30:17to see how his teammates have interpreted the concierge idea.
30:20Can I just give you my take,
30:22and this is a 60,000 feet take on the whole campaign, right?
30:27When they talk about a concierge service,
30:32you don't have a guy in a concierge outfit knocking on your door.
30:37What they mean is if you need something done,
30:40someone will get it done for you.
30:42Some of the team members don't really understand
30:45the concept of concierge.
30:48Don't misunderstand what I'm saying.
30:49Okay, we'll clarify what you mean,
30:50because I'm not getting...
30:51Wait, what we're saying,
30:52it's like having your own concierge.
30:54It's symbolic of the service...
30:57It's symbolic of the service, exactly.
30:58It's like a car.
30:59I think you're overanalyzing it.
31:01Just a bit too subtle.
31:02That's a person on a phone
31:03who sorts things out for you.
31:06It's not a person dressed up as a concierge
31:08who comes and takes your bag and takes you to the airplane.
31:11And I'm not sure if my team members understand that.
31:24The morning of the presentations.
31:29Team leader Paul is in the garden, rehearsing his pitch.
31:33Now, it's the car that's the sexy bit of the product.
31:35It's the car that's the sexy bit.
31:37It's the car that we're promoting, not the jet.
31:40But, having slept on the idea,
31:42his teammates are still unsure.
31:44And even right till the very end,
32:03people were trying to be a little bit negative.
32:04Oh, I still think they're still here.
32:05Do I give a shit?
32:06I'm about to go and give a pitch.
32:07I need to be 110% confident in what I'm doing.
32:10Are you helping me now on what I'm doing?
32:12No.
32:12It's my idea.
32:18I've got belief in it.
32:19Just let me run with it.
32:29The teams are fired up for a face-to-face pitch
32:32to John and Kate from Saatchi's.
32:42If you want to come through.
32:46But, behind the doors,
32:47waits the entire creative department.
32:50Hello.
32:51Good morning.
33:00Just take this.
33:01Oh, please.
33:02Please.
33:02Please.
33:05Everyone here is an advertising professional,
33:07and they all want to know what Paul's team have to offer.
33:10Good luck.
33:18Well, hello, everyone.
33:19I'm glad you all could make it.
33:19I was worried a few of you might drop out,
33:21but thanks for all making it.
33:24Now, looking at the kind of people that use this facility,
33:27two hours is a lot of time for these people.
33:29A rock star could write a new music hymn,
33:31a new poem,
33:31a new anything,
33:32a new lyric,
33:32a new album.
33:34The royal family could spend more time on the throne.
33:37Okay?
33:39You look at the politicians,
33:40you know,
33:40they could sit on the fence more.
33:43So,
33:45does anyone want to see a car trick?
33:47Say yes, Paul.
33:49There you go.
33:52Not much to it, was there, really?
33:54That's it, the card.
33:55The card trick.
33:57But, out of 52 cards that I could have pulled out,
33:59I wanted this one anyway.
34:01What's so special about it?
34:02What's the trick?
34:025,000 aeroplanes.
34:04Right now.
34:05Within four hours.
34:06It's magic, okay?
34:08So, can we play the advert?
34:15The luxurious lifestyle can take its toll.
34:18Hotels to book,
34:19drivers to hire,
34:20even yachts to charter.
34:22At any time, day or night.
34:27Well, let us show you a car trick.
34:29Access to 5,000 private jets within four hours' notice.
34:33No hidden charges,
34:34no commitment to flying hours.
34:36Now, that's magic.
34:38Ta-da!
34:41Okay, that's our advert.
34:43The most famous magical saying ever is abracadabra.
34:47And with that,
34:48something always instantly appears.
34:50Abracadabra, instantly,
34:51£250,000 worth of credit for rare travel.
34:54Everyone's seen the three cups trick?
34:56One cup, nothing there.
34:57Two cup, nothing there.
34:58Ours would be third cup, nothing there.
35:00No hidden charges, okay?
35:01Maybe something about the no quibble service.
35:04So, someone stood there, literally dodging swords.
35:07No hassle.
35:07So, I want to ask you a question.
35:11Do you believe in magic?
35:12Because we believe nothing is impossible.
35:16Does anybody have any questions that they'd like to ask me or the team?
35:20Magic for me just feels a bit musical.
35:22I'm not quite sure tonally.
35:25It's when you started talking about throwing swords and it just felt a bit cliched.
35:31Okay.
35:32Okay.
35:32Thanks for your time.
35:34Okay, thank you.
35:35The team step out.
35:39What are your thoughts on this campaign?
35:44Just given the sophistication of the target audience they talked about,
35:46I'm not sure borrowing an end line from Paul Daniels was that wise.
35:52Ruth's team arrives.
35:55On the other team, Manny is the most experienced at presenting,
35:59but Ruth has refused to let him do the pitch.
36:01I made it absolutely clear to Ruth that I am a complete expert in presenting
36:11and that you just give me something and I will knock the audience flat
36:15with anything you give me.
36:16It's what I do for a living.
36:19If we lose this task, I think Ruth will have a lot of answering to do.
36:27Manny was an obvious choice to pitch because he does it in his day job.
36:31Two reasons not for picking him.
36:33Number one, I know in previous tasks he has made three pitches,
36:39two have been very poor and one was okay.
36:42And also, it's become apparent in the latter stages that he's not 100% bought into the idea.
36:49One of the areas that we've picked up is the concierge service.
36:52We've highlighted that because we believe that's a key differentiator in terms of the service that's going to be offered.
36:59So hopefully you'll see that come across in terms of the advertising campaign and also the billboard campaign.
37:05Their advert begins.
37:06I'll be there in a few hours.
37:09In fact, that's a concierge now.
37:15A caption on screen.
37:17Access to more than 5,000 aircraft of all sizes worldwide.
37:21Any aircraft, any location, within four hours' notice.
37:25The Amzair Platinum SkyCard.
37:28Your gateway to the world's most exclusive private aviation club.
37:32Let the world revolve around you.
37:36You've chosen to concentrate.
37:38You're talking about the concierge service as one of the benefits.
37:41Is that because you think that is the differentiating factor?
37:45That, without a doubt, is one of the unique selling points because no other service offers it to the extent that Amzair do.
37:52Firstly, I'd like to congratulate you.
37:55You've really, for my money anyway, really understood the nature of each of the media.
38:00And that's a real credit to you, so well done.
38:02Great, OK.
38:03Thank you very much.
38:03Thank you very much.
38:04Thank you very much for your time.
38:05Ruth hugs Sam.
38:07Oh my God!
38:09We all put together.
38:13What a fantastic team.
38:17That was fantastic.
38:19I would be absolutely gobsmacked if we didn't win.
38:22Sir Alan's car pulls up beside a plane.
38:25But there's only one person who decides which team will win.
38:32Sir Alan takes off in a jet.
38:36On his way to the boardroom, Sir Alan speaks to Kate and John to get their final views.
38:41Perhaps you'd like to tell me what your findings are.
38:45For us, they showed that they've got an idea with great potential.
38:48That's interesting.
38:49Right.
38:50The shift for me is in Paul's technique and delivery.
38:57Which of the two would you say is a better advertising campaign?
39:01His plane touches down.
39:03On route, Sir Alan also gets a chance to see the team's work.
39:12The team's billboards are on display.
39:14Sir Alan looks over at them from the window of his car.
39:22He sits back in his seat and considers.
39:25As Sir Alan travels through London, the teams are waiting outside the boardroom.
39:36Five weeks ago, these ten men and women left their jobs for a chance to become Sir Alan's apprentice.
39:44Today, one will be sent home.
39:46Dern wipes his eyes.
39:53Can we go through to the boardroom now?
39:56They head inside.
39:58Margaret and Nick are sitting on the opposite side of the table.
40:08Sir Alan arrives.
40:09Good morning.
40:14Good morning, Sir Alan.
40:17You know that whilst I've listened to what Saatchi's have had to say,
40:22I'm the one that's going to make the ultimate decision.
40:26I've got your videos loaded.
40:28We'll display them on this plasma screen.
40:31Ruth.
40:32Yeah.
40:32Off you go.
40:36I'll be there in a few hours.
40:38In fact, that's a concierge now.
40:48The AMSA Platinum Sky Card.
40:51Your gateway to the world's most exclusive private aviation club.
40:55Let the world revolve around you.
40:58Who was the inspiration in your team?
41:02Samuel came up with a vision of exactly what we were going to do with the advert.
41:05Joe came up with a theme, I've let the world revolve around you.
41:09But it was basically the concierge theme that was all developed by the group.
41:13So you all collectively had a debate based upon my briefing and all that stuff.
41:17Once we'd got the fat frying from the client, yeah.
41:18Right, okay.
41:19All right, off you go.
41:21Can you cue the video, please?
41:22The luxurious lifestyle can take its toll.
41:30Hotels to book, drivers to hire, even yachts to charter.
41:34At any time, day or night.
41:36Well, let us show you a car trick.
41:38Access to 5,000 private jets within four hours' notice.
41:42No hitting charges.
41:43No commitment to flying hours.
41:45Now that's magic.
41:48What happened on this side, Paul?
41:50Who would you say is responsible for all these tricks?
41:54Not a lot of creative ideas came out on that first day.
41:57The brainstorming, everyone was...
41:58You were disappointed with your team with the lack of ideas?
42:01I was, to be honest, yeah.
42:02So you were saying that this is really your inspiration, yeah?
42:06It had to be in the end, yeah.
42:08And there'd been no creativity in particular.
42:10You know, Sharon had mentioned that this was her background
42:12and this is what she would love to do
42:13and she's been doing this, she's taught advertising.
42:15So I really was relying on some creativity, which I didn't get.
42:18Really? You've been taught advertising?
42:19No, I've been teaching advertising.
42:21Oh, teaching advertising, right.
42:23I see.
42:25Yeah.
42:28All right, listen, folks.
42:30There's got to be a winner and there's got to be a loser.
42:37The winning team is Paul's team.
42:40Paul buries his face in his hands and breathes a sigh of relief.
42:47I think that his advertising campaign, in some respects, is mediocre.
42:56But I'm the client and they got nearest to what I'm advertising.
43:02And I'm afraid to say that you didn't.
43:04I've got a nice treat lined up for you.
43:10You might know that this week is London Fashion Week.
43:13I've got you pole position seats right on the catwalk with a champagne reception.
43:19Go off and enjoy yourself.
43:21Have fun.
43:21Yeah, thank you.
43:22Thank you, guys.
43:24Regretfully, you've lost.
43:26You'll be coming back in the boardroom shortly to discuss this in much more detail.
43:30As you know, one of you is going to get fired.
43:35Get in.
43:35Yes.
43:37Get in.
43:38Get in.
43:39Paul's team share a celebratory heart.
43:43Oh, my God.
43:44I thought we were dead and buried.
43:47Oh, guys.
43:48Fucking superstars.
43:50Woo.
43:51I just needed a better.
43:52I thought ours was better.
43:53I thought ours was cheap with the magic.
43:55Yeah.
43:55Now that's magic.
43:56Paul and his team are on the road.
44:03On their way to the fashion show, Paul's team get to see both billboards.
44:08Oh, look.
44:09Look.
44:10Those are the teams that ate my chair.
44:12Oh, my God.
44:12Look at this.
44:14Awesome.
44:16That's magic.
44:17Oh, look at that.
44:19Oh, my God.
44:21Now the teammates are enjoying the fashion show from their front row seats.
44:28Paul.
44:30There's no doubt in my mind that I'm going to win it.
44:32I'm definitely going to be his apprentice.
44:34I'm proving that I'm the best.
44:36There's no one else there that can touch me.
44:38He's a huge surprise with me.
44:39Well done, everyone.
44:40Cheers.
44:40Well done.
44:40Good effort.
44:41Cheers.
44:41Cheers.
44:43That's magic.
44:43Now it's your last but me.
44:45You've got the same.
44:45Neither of us deserve to lose, but unfortunately, it's the way it goes.
44:48One of us has to.
44:50I'm just glad it won't us.
44:51And we're here, so we jump in instead.
44:53The losing team members are sitting in a cafe.
44:58While Paul's team celebrates, Ruth's team has time to reflect on what went wrong.
45:05Ruth.
45:06Very disappointed.
45:08Yeah.
45:09Shit.
45:09God.
45:14You can lose the task or be beaten, and I think we were beaten.
45:19It's a tough call to decide who's to blame.
45:25I thought our ad was finished better.
45:29I thought it was more visual as well, but maybe unbiased.
45:33Yeah.
45:34Consider it more as it is.
45:35I can't even think that.
45:36No.
45:37Ruth has made some fundamental errors on this task.
45:41She gets things done, but she doesn't always do the right thing.
45:44I think he's got no option but to fire Ruth.
45:49Ruth and her team wait apprehensively outside the boardroom.
45:54Back at the boardroom, the losers are about to face Sir Alan.
45:58Ruth looks down on her team, sitting in the leather sofas.
46:12Hello?
46:13Jenny, would you call them in, please?
46:15Sir Alan looks up and down the line of losing candidates sitting in front of him.
46:35Do me a favour, folks.
46:38Watch my mouth.
46:40A, B, C, D, E.
46:47Am I speaking English?
46:49Yeah.
46:50Good.
46:50No, no, it's good, because for one moment I thought when we were down there at Stansted,
46:54I might have been talking in Russian.
46:55What has upset me about this is that the work and the effort did go into it,
47:03but you advertised the wrong product.
47:05What you're effectively advertising is the private jet service.
47:11Your whole campaign, to me, is talking about concierge service,
47:15service and service and service.
47:17You're selling an airline service,
47:20and it's got really nothing at all to do with what this card was supposed to offer.
47:24As I told you at Stansted,
47:27this card benefits the customers that normally use this kind of service.
47:32It would ring their bells if they knew that there was a card
47:35which would be a no-quibble way of accepting a booking for a flight.
47:40That's the point.
47:42I just will, while you're here, just for your benefit,
47:45critique a little bit some of the stuff that you've done.
47:47And let's run this TV advert again.
47:52I'll be there in a few hours.
47:54In fact, that's a concierge now.
47:57A look of a mild disgust appears on Sir Alan's face as he watches the screen.
48:01I did have a preview of that tape before.
48:23Nick actually gave it to me.
48:24When I first watched it,
48:25I thought he'd mixed it up with one of his other videos.
48:27Because to me, that looks like a 1970s porno movie,
48:30Debbie Does Dallas.
48:34And...
48:34Sorry.
48:36Do you recognise
48:37that you have advertised the wrong feature of Amzare?
48:41Yes.
48:42Right.
48:42OK, good.
48:43And so, please, as the team leader...
48:45Yeah.
48:45Right.
48:46Now tell me where it went wrong...
48:48OK, it went wrong at the Fat Fine stage.
48:52The message came back loud and clear
48:54that the concierge, when the guys went away,
48:56it did...
48:56Sorry, Manny.
48:57It did very clearly.
48:58Not from me.
48:59I'm sorry, it did very clearly.
49:00I've been against it all the time.
49:00And that's why we drove the creative process along those lines.
49:03Manny, Manny, we had a number of points,
49:06but we did put the concierge in.
49:07I didn't.
49:08Manny, you did.
49:09I did not prioritise concierge.
49:11Let me just tell you, I was in the meeting...
49:12Yeah.
49:13...when they gave 14 points, key points.
49:16The 14th was a reference to the concierge.
49:19Yeah, maybe a throwaway line.
49:20Oh, by the way, it does that also.
49:22Just like on this...
49:22The 14th point.
49:23Just like on this...
49:24I've got them here.
49:25OK.
49:25Manny come back, and the statement that was made,
49:28and we all went, yeah, that's right, with the word.
49:30I've not mentioned concierge at all.
49:33I'm thinking that what's gone wrong here
49:35is that we've had the wrong information
49:38either fed to the group or the group as a whole
49:42has gone in the wrong direction.
49:48Manny nods gently.
49:51Ruth?
49:52Yeah?
49:53You know what you've got to do now.
49:54I do.
49:54You know that one of you's going to get fired here.
49:56You know that you've got to bring two people
49:57back into this boardroom with you.
49:59OK?
50:00Yeah.
50:00So, you call it.
50:02Who's coming back in the boardroom with you?
50:03Manny and Joe.
50:07You two go back to the house.
50:09You three, I'll call you back in here later.
50:13The team members file out of the boardroom.
50:20Joe and Samuel share a hug.
50:21Joe's pacing the floor whilst Manny stares into space.
50:44Nick to Sir Alan and Margaret.
50:46The guys that went to the briefing misled the rest of the team
50:50and from then on it was a disaster
50:52because they were tearing off down the wrong way.
50:54Well, she's let Ansel go.
50:55Yeah, why's she let Ansel go?
51:00Well, OK.
51:07Jenny, send the three of them in, please.
51:08Ruth, Joe and Manny head back into the boardroom.
51:17Ruth, why Joe?
51:20Because to me, Manny and Ansel were the ones
51:23that people are saying came back and briefed them
51:25with the wrong thing.
51:26So, why Joe?
51:27During this task, this is the best task
51:29that I've seen Joe perform on,
51:30but she made knee-jerk reactions and knee-jerk decisions.
51:34You know, I've got no problem with people questioning
51:36or people saying, I don't like that,
51:38but to then say, there's a problem,
51:40but this is the solution,
51:41but then to just go, actually, I don't like that,
51:43and there's the problem,
51:44that's not going to benefit the team
51:45in that short time.
51:46So, Alan, that's a natural process
51:48that, you know, at the end of the day,
51:49I'm in here to make sure
51:50that we get the best ad campaign, OK?
51:52So, if there's some deliberation in my mind
51:54about questioning some of the decisions we made,
51:56I'll do it until I'm absolutely convinced
51:57that we've got the right thing, you know.
51:59Let's have a break here.
52:01Manny?
52:01Yeah.
52:01Manny, who, and I use this word in the politest manner,
52:06boasts on his CV about presenting himself
52:10in front of ego-crazed people,
52:12knows how to control them,
52:14helps arrive at a consensus
52:16of how to approach a business challenge.
52:18Now, did you help arrive at a consensus
52:21of how to approach the business challenge here?
52:24Tried, many times, Sir Alan.
52:25Tried, and what happened then?
52:26You got suppressed by a team?
52:27Well, no, I mean, Ruth is a fairly autocratic manager.
52:31She gets things done.
52:32Sorry, put that in planing.
52:33Can I finish?
52:34Well, tell me, well, don't get aggressive.
52:35Just let me finish.
52:36Tell me what you mean by autocratic.
52:37If she's given a deadline,
52:38well, look in the dictionary, I've not time for this.
52:41If she's given a deadline, she will get it done.
52:43That's your reason as well.
52:44She'll get it done in the deadline.
52:45However, she's made some fundamental,
52:47massive mistakes on decisions on this task.
52:50She has?
52:51For sure.
52:52Well, you came back from the briefing
52:54and you made the fundamental error,
52:56as far as I'm concerned,
52:57in letting this lot go off
52:58on a wild goose chase,
53:00advertising something
53:01that I didn't ask you to advertise.
53:03From talking with Daniel and Philip,
53:05it was clear to me
53:06that the key point here is
53:07this is a win-win
53:08for both Amzair and...
53:10Oh, too late now, mate.
53:11Too late now.
53:12The photograph's been done
53:13and the TV advert's been done.
53:14And consistently,
53:15throughout these two days,
53:17and it's written on my work,
53:19I saw this as an analogy.
53:21It's like a concierge.
53:23I'm the only one who seemed to understand.
53:26You never got that point
53:27across in the group?
53:27It's on the...
53:28It's on...
53:29Right, watch your hand.
53:29You never actually got...
53:31Can I just ask you a question?
53:31You said that I made fundamental
53:33errors in the decisions.
53:35Yes.
53:35The group actually made the decisions
53:37all the way around.
53:38I went to every single person
53:39and said,
53:40do you agree?
53:41Do you agree?
53:41Do you agree?
53:42Do you agree?
53:43If you haven't got,
53:45and to put it politely,
53:45the balls to actually say,
53:47actually, no, I don't agree
53:48and take some accountability
53:49for what you're saying,
53:50which in all the tasks
53:51I've been with you,
53:53you don't take accountability.
53:54You don't come across
53:55and say,
53:56actually, I disagree with that.
53:57You do sit on the back burner.
53:59Let me give you an example
54:00of the way Ruth makes decisions.
54:02We were trying to decide
54:03who should present.
54:04And I am a world-class presenter.
54:06I haven't been given
54:08an opportunity to show that.
54:09The thing is, Manny,
54:10is that when I first
54:11came across you,
54:12you gave the impression
54:13that you do this presenting
54:14for a profession.
54:16And yet,
54:17they haven't chosen you
54:18as the presenter.
54:21It appears to me
54:22that they didn't have
54:23the confidence in you.
54:24Four weeks ago,
54:25in your first team,
54:27I had people like you
54:28calling in the anchor.
54:29And isn't it funny?
54:30Five weeks later,
54:31our time can change.
54:32You seem to have gone
54:33from anchor to wanker.
54:35But, Sir Alan,
54:35Manny,
54:36why do I get the feeling
54:37that you're very good
54:38when it comes to,
54:39you know,
54:39saving your own neck?
54:41You know what I mean?
54:41Well, I have to.
54:42Look at me.
54:43I've got no choice.
54:44Yeah, but I mean,
54:44who then,
54:45out of these three here,
54:46should go?
54:47If it's not you?
54:47Well, it certainly
54:48shouldn't be my truth.
54:49I mean, ultimately,
54:50she's made the decisions.
54:52Ruth,
54:53I want to hear from you
54:54why you think
54:55that the actual
54:56going off the rails,
54:57so to speak,
54:58wasn't your fault
54:59as the team leader.
55:01Right, number one,
55:01I wasn't at the fact find.
55:03I sent two people.
55:04It's not the point.
55:04It's not the point.
55:05As a manager,
55:05you send out your troops
55:07into the field,
55:08they come back,
55:09and you might be saying
55:10to them,
55:10what I'm saying to you now,
55:11what the bloody hell
55:12was you doing
55:13for the last two hours?
55:14Because don't start
55:15telling me about
55:16concierges and service
55:18and all this nonsense.
55:19This is not what
55:20Sir Alan wants me
55:20to advertise.
55:22They actually came back
55:23and the first point
55:24that money raised
55:25was the concierge.
55:26I didn't.
55:26I did not.
55:28So he thinks you should go.
55:29Who do you think
55:30should go out of this lot?
55:31To my mind,
55:32there's managers in life
55:33that bring out
55:33the best in people
55:34and there's managers
55:34that either quash people
55:36or don't let them
55:36have the say.
55:38So.
55:42Here it is.
55:44Joe,
55:44I've got a very,
55:45very, very serious
55:46problem with you.
55:47You have been in this room
55:49how many times?
55:50Three.
55:50Three.
55:50And I'm concerned...
55:52Three times in the past
55:53five weeks, okay?
55:53Yeah, I'm concerned about it.
55:54Look, Joe,
55:54I'm sorry.
55:55There's that message
55:56there to me
55:57that is causing me
55:59a lot of concern.
56:01The other side
56:02of my concern
56:02is you, Manny.
56:04My concern's about
56:05whether really
56:06you are my man.
56:10Also causing me
56:11a concern
56:11is about you, Ruth,
56:13is that whether
56:14you should be
56:15held responsible
56:16for the fatal error
56:17in this thing.
56:17I've come to the conclusion
56:23out of all three of you
56:25that, Manny,
56:27you're fired.
56:31Ruth, Joe and Manny
56:32get to their feet
56:33and head out.
56:35Ruth puffs out
56:35her cheeks in relief
56:36and Joe and Manny
56:38embrace.
56:42You better
56:42control yourself.
56:43Don't get yourself
56:44in there again.
56:47Manny takes his luggage
56:50and walks out.
56:57Doormen open
56:58a pair of glass doors
56:59and Manny meets
57:00a waiting taxi.
57:09He opens the door
57:10and climbs inside.
57:15I don't think
57:16Sir Alan
57:17has seen the best
57:18of me.
57:18I haven't peeped yet.
57:19I haven't really shown
57:20what I'm capable of.
57:23You win some,
57:24you lose some,
57:25so it just hasn't
57:26rolled my way
57:27on this occasion.
57:30The taxi heads
57:31through the London streets.
57:34One job,
57:35now nine candidates.
57:38Sir Alan's search
57:39for an apprentice
57:39continues.
57:41next week,
57:47the teams are thrown
57:48into the motor trade.
57:50You are going to be
57:51selling second-hand cars.
57:53Look at all those cars
57:54packed there.
57:55In this environment,
57:56time is money.
57:58Do that and we will go
57:59and do that.
58:00Said, can you just go
58:01and sell, please?
58:02Please?
58:04It's an absolute joke.
58:05Hello.
58:06This is your local
58:07friendly salesperson.
58:09That offer there
58:10is for today only.
58:11Well done, mate.
58:12First car.
58:12That's an excuse.
58:13I'm just on the time, yeah.
58:14Bullshit.
58:15Honestly, I won't have the
58:16conversation again.
58:17It's been a disaster.
58:18In the cutthroat world
58:20of car sales,
58:21who will fail
58:22to make the grade?
58:24Would I buy
58:24a second-hand car
58:25off for you?
58:26No.
58:26Hello and welcome
58:30to The Apprentice
58:31You're Fired,
58:32where we give
58:32the poor devil
58:33who's been given
58:34the heave-ho
58:34the chance to relive
58:35the whole miserable
58:36experience.
58:37That's on BBC Three
58:38now, online.
58:39Where's our project
58:40manager anywhere?
58:42It's an absolute joke.
58:45Don't worry about it.
58:46We don't...
58:46Exclusive news,
58:48video clips,
58:49and much more.
58:50The Apprentice online
58:51at the new broadband
58:52website,
58:53bbc.co.uk
58:54slash bbc2.
58:56Bbc.co.uk

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