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00:00This is not a game. This is a 12-week job interview. Never, ever, ever, underestimate me.
00:1614 people came to London in search of a job.
00:19I don't like liars. I don't like cheats. I don't like bullshitters. I don't like schmoozers.
00:30I don't like arse-liquers.
00:35They've come to battle it out for a job with Sir Alan Sugar.
00:39I would have told you to piss off.
00:41Tough and uncompromising, Sir Alan is at the top of his game with a global empire worth £700 million.
00:50He's offering one job with a six-figure salary.
00:54I'm gonna fucking win this now if it kills me.
00:56To get it, they'll have to work and live together.
01:00And face a weekly business task.
01:02You can't fucking fire me!
01:04Do you feel the pressure is building?
01:06This is the ultimate job interview.
01:08You're fired. You're fired. You're fired.
01:18Last week, the candidates met Sir Alan for the first time.
01:21You're gonna have to demonstrate to me your skills in leadership, business acumen, shrewdness, the lot.
01:28They were split into two teams, girls and boys, and told to come up with company names.
01:33Impact.
01:34The meaning of impact is its impact.
01:36Boom!
01:37Impact.
01:38First forte.
01:39First forte.
01:40First forte.
01:41They were given the first of their weekly tasks.
01:43You're going out in the street tomorrow and you're gonna be selling something.
01:46Flowers.
01:47You buy a bunch.
01:48I'll buy you a bunch.
01:49The boys charmed their way to a healthy profit.
01:51And I am getting annoyed about that.
01:52The girls failed to agree a strategy and lost.
01:55Would you please listen to me?
01:57The winners got a trip to the London Eye.
02:00Cheers.
02:01To impact.
02:02The losers faced the boardroom and Sir Alan.
02:05He held girls project manager Saira accountable.
02:08As project manager, I had a clear strategy.
02:10That strategy was not followed.
02:12Saira had to choose the two girls she felt had let the team down.
02:16Adonike and Miranda.
02:19You gave me responsibilities which you weren't confident enough to take on yourself.
02:23I've heard enough, ladies.
02:24The final decision on who to fire was up to Sir Alan.
02:28My decision is, Adonike, you're fired.
02:37One candidate down, now 13 remain, to fight for the chance to become the apprentice.
02:54At the house, the other candidates are waiting to see who will return from the boardroom.
02:59Oh!
03:00I told you!
03:01Oh!
03:02Well done!
03:03Ow!
03:04Oh, my God!
03:05You're back!
03:06Oh!
03:07I've just had to run with it.
03:08We need to.
03:09I do it for you too.
03:10I'm feeling exhausted.
03:11I've just won a marathon.
03:12We understand, we understand that it was a very hard day for you guys, and we did get a really good surprise in terms of going around on the London Eye.
03:27Obviously you lost a team member, we did bring you back a bottle of champagne.
03:31You're so great!
03:32So, you know what I mean?
03:33Thank you!
03:34Thank you!
03:35Happy!
03:36Happy!
03:37Happy!
03:38Happy!
03:39Happy!
03:40Happy!
03:41Happy!
03:42Happy!
03:43After a night of celebrations, there's an early start.
03:48PHONE RINGS
03:516.30am.
03:53PHONE RINGS
03:54Hello?
03:55Sir, I want to see you in Barclay Square at 8am.
03:58The cars will pick you up in 45 minutes and are leaving at 7.15 sharp.
04:04We've got to go.
04:05About two square.
04:06About two square.
04:07About two square.
04:08Eight o'clock sharp.
04:09We're leaving half now.
04:10OK.
04:11Get ready as quietly as possible.
04:15Yesterday, before we were getting ready for the task, they went downstairs and raided every single cupboard of every single piece of food they could.
04:22And if Matthew hadn't heard them doing that, we would have been starving for the whole day.
04:25So now, for that little competitive heirs, we've decided to get ready as quickly as possible.
04:29If they're leaving at 7.15 sharp, we've got to go.
04:33We answered the phone first.
04:35It's a game, isn't it?
04:37Really?
04:38Really?
04:39I think they're going to have to go and wake up the girls.
04:42But at least we're going to get some hot water first.
04:45Tim?
04:46Yeah?
04:47Yeah?
04:48Was that the phone?
04:49Yes, it was.
04:50I can't see my room.
04:51What's going on now?
04:52Two seconds, darling.
04:53Give me a chance.
04:54What's going on, boys?
04:56We had a feeling that it was going to be an early start, so we all sort of, you know, were trying to be compass mentors quite early, just in case the phone rang, which it did.
05:07And the girls, as usual, very late risers slumbering around.
05:11It's going to be the undoing of them, isn't it?
05:12The girls team.
05:13Tim?
05:14Do we have to be somewhere?
05:15In two seconds.
05:16Can you tell us now?
05:17Just give me two seconds.
05:18Tim?
05:19Do we have to be a gentlemanly, not waking the girls up?
05:20No, definitely not.
05:21If that was a team of blokes, we wouldn't have a plan.
05:22It's not personal.
05:23It's business.
05:24Exactly.
05:25At five to seven, Tim finally wakes Rachel and Sarah.
05:26I've got a phone call from five.
05:27It's here.
05:28It's a bit far too square, eight o'clock.
05:29What time?
05:30Eight o'clock.
05:31So the vans are leaving here at quarter past.
05:32As quick as possible, yeah?
05:33Oh!
05:34We've got...
05:35We've got...
05:36We've got...
05:37We've got...
05:38We've got...
05:39We've got...
05:40We've got...
05:41We've got...
05:42We've got...
05:43We've got...
05:44We've got...
05:45We've got...
05:46We've got...
05:47We've got...
05:48We've got...
05:4920 minutes.
05:50Fucking hell.
05:51A little bit odd that they didn't let us know what was going on.
05:55They're probably scared of us as a team.
05:58So I guess any little advantage they think they can get for themselves, they'll...
06:02They'll try and take.
06:03Boys?
06:04Yeah?
06:05What are we going to wear?
06:06Huh?
06:07What are we wearing?
06:08Business.
06:09Business.
06:10Business.
06:12Oh.
06:13My God, they've opened their door.
06:14Final call.
06:15Come on.
06:16Let's go.
06:17Yeah?
06:18They're up, the doors open.
06:19They're ready to go.
06:32The candidates head for a briefing by SirAlan.
06:35Location, a luxury car showroom in London's Mayfair.
06:38in London's Mayfell.
06:56Good morning.
06:59Last week, our task was all to do with sales.
07:02Now, what I'm looking for in my apprentice
07:06is a broad portfolio of skills.
07:09Now, when people ask me, what is it about business that I like?
07:13To me, innovating and designing the product
07:16is top of the list for me.
07:18So what we're looking at here
07:20is one of the finest engineered motorcars in the world.
07:24You have no idea how much design and engineering
07:30goes into a product like this.
07:32So today's task is designing and innovating a product.
07:37The bad news is I'm going to give you
07:39the worst consumers in the world, children,
07:43because you're going to be asked to design a toy.
07:48Now, let me tell you about kids.
07:50They are the most disloyal consumers in the world.
07:55You come up with a good product, it becomes an epidemic.
07:59Come up with some pile of toot and you won't be able to give it away.
08:03So the importance of this task is to make sure
08:06that you understand what your consumer needs
08:10and to bring out a product
08:12that is actually going to become an epidemic.
08:15As you know, you'll need to pick a new team leader.
08:18And as usual, Margaret and Nick
08:21are going to stick to you like glue.
08:24And they're going to report back to me what's happened.
08:26And as usual, somebody is going to get fired.
08:39The candidates are off to a toy design company outside London.
08:42They'll get expert advice,
08:48but they've got to come up with original ideas.
08:51And they've only got two days to do it.
08:56If we're really bright and within six hours,
08:58we can come up with something entirely new
09:00that no one's ever thought of any before,
09:02well, then you know what, well done us.
09:04But we may have to work on the basis that we have to synthesise
09:08or translate an old idea into a new one.
09:11The point is, we're going back to playing to our strengths.
09:14And our strengths are, what are we? We're men.
09:16Ditto, I think the toy we should be designing
09:19should be aimed at the boys.
09:20No, I agree with that.
09:24As for the girls,
09:25they've already chosen their team leader.
09:29I think what I'm going to do, actually,
09:31is talk to the team about how I see my role as project manager.
09:36And former radio presenter and Shell communications manager,
09:40Lindsay Bogard.
09:41I think I've got a good chance of being the apprentice
09:44because I'm not scared to take some risks and go for it.
09:47I think I've got a lot of experience
09:48that gives me a sort of level head in business.
09:50And there's a fine line between taking risks
09:52and having a level head.
09:54But I personally really like to be direct.
09:57I wouldn't go out of my way to create an argument,
09:59but I would confront somebody
10:00if I think they need to be confronted
10:02in whatever way I feel is appropriate.
10:05First of all, I was thinking it'd be good
10:07if we split into a business team,
10:09which goes around and gets research, looks at pricing,
10:13tries to figure out where the market's been going.
10:16And then we have a creative team that starts coming up with ideas.
10:20And it's basically going to be the people
10:22behaving like children all day.
10:23Slime was a killer.
10:27You think that age group smashed it at age?
10:29It's disgusting, it's filthy.
10:31They hate at the age of rebellion.
10:32Like goo.
10:33Yeah, the goo stuff.
10:34Yeah, yeah.
10:34And that was quite good.
10:35I used to blame it.
10:36Check it on the wall.
10:37It was sticky and gungy.
10:38It's the sort of thing that a kid can put in its pocket.
10:43And it's the sort of thing that a kid needs to have
10:46with him or her at all times.
10:48To show their friends.
10:49I mean, if we're saying boys, boys are very competitive.
10:51So it's got to have a little challenge in there
10:53where mine's better than yours,
10:54where you can make yours better.
10:55So therefore we can think about colours.
10:56Colours, exactly, I've got it.
10:58Colours is there.
10:59We've got it.
11:0010am.
11:00The boys and girls arrive at toy company Vivid Imaginations.
11:07Tomorrow afternoon, they must present their ideas
11:09to the company boss.
11:10Right, hi everybody.
11:12My name's Emma Shursky.
11:13I'm the marketing director at Vivid Imaginations.
11:16We'll be looking after you for the next two days
11:18and we'll be taking your toy prototypes off you tomorrow
11:20at four o'clock and you'll be presenting back to us
11:23and the panel of experts in this offices.
11:25Hello there.
11:26Hello.
11:26Good morning.
11:27Team Impact.
11:28Here, the teams will have access to focus groups, toy makers...
11:32Can I just show you to your room?
11:35...and thousands of toys.
11:38Fantastic.
11:38You should have a number of brainstorm ideas and facilities
11:44and I think you've got a list of contacts that you may or may not want to use
11:47throughout the next few days.
11:49Can we just ask you some questions before you leave?
11:51Yes.
11:51Your designers, when designing a new toy,
11:54do they tend to stick with an adaptation of a classic toy
11:58or do they completely kind of throw the boundaries open
12:01and really start trying to come up with something 100% original?
12:04So it's a really good question and the toy industry is a really good mix of both of those.
12:08Sometimes there are classic game and play patterns that are timeless
12:12and culturally will work across the world.
12:15So you can use those. Ideally, you're always looking for innovations.
12:19I don't want to work around that.
12:20The boys are still looking for a leader.
12:23Yeah, I don't really think it matters.
12:25Well, has anyone got experience in this field?
12:26Yeah, exactly.
12:27I don't, don't you?
12:28Nobody else.
12:29Listen, let's not spend too much time on this,
12:30because why it's important, it's not, you know...
12:33I'm more than happy to go with one of you two, quite frankly.
12:35Well, I'm more than happy to go with Raj.
12:36Raj, Raj, Raj, Raj, Raj.
12:39That's it.
12:39Okay.
12:40Raj, you the man.
12:41Okay, well done.
12:43We've got the focus group, haven't we?
12:45And we've already booked that for 12 o'clock.
12:46Yeah.
12:47Raj Donota.
12:49Law graduate, bankrupt entrepreneur and a bit of an optimist.
12:53I truly believe I will become a millionaire,
12:54but, you know, money is not important to me.
12:56Obviously, you need wealth and, you know, to be a millionaire,
12:59you have certain risk, certain status in life.
13:02But for me, it's, it's, it's building businesses
13:04that are successful and innovative.
13:07That's where I want to make my mark
13:08and that's where I will make my mark.
13:13Excuse me, Madam.
13:13Do you know where the days in the chocolate store is for children?
13:16Yes, I do.
13:17Brilliant.
13:18Half of the girls' team have been sent out shopping for toy ideas.
13:23Right, the shoes off.
13:25Absolutely.
13:27Let's get this done.
13:28While Lindsay and her creative team brainstorm.
13:30Where do we want to be at 12.45?
13:34At 12.45, they're coming back.
13:35We want to be with a short list of five or six fantastic ideas that we then ask the others to critique on us.
13:43How about a toy that, if someone else has got one, they're kind of modular.
13:46You can either put them together or they can interact together.
13:49Wow.
13:49Badges, achieving things, modules, things you can give to people and put on their arm bands.
13:53Yeah.
13:53Things you can club together and build up modules on.
13:55Maybe, you know, like, either you can bounce or you can do things with your arms or you can do things with your legs.
14:00Yeah.
14:01What about something more like a kind of sling thing, relationship?
14:05Well, let's think about this. They all want a text message. They haven't quite got a mobile phone yet.
14:08Yeah.
14:09What do people used to do to text messages? They used to have flags and they used to be able to...
14:12Semaphore.
14:13Flags and semaphore and you can just hold it up and it means something.
14:16Yeah.
14:17I think we need to come back to the idea of fun factor still and craze and I think we haven't quite caught it with that yet.
14:23Oh, I think we're nearly there on that.
14:26Okay, well, let's develop that.
14:27Because everyone will be like, what's that? What's that?
14:28Okay, so how can you make that into kind of the latest craze?
14:31What did you used to call it when you signed semaphore?
14:34Yeah, semaphore is the flags.
14:37Well, could we call it something like semaphore?
14:39Are we in agreement?
14:403.30 is in the deadline for concept.
14:42Yes, yes, yes.
14:43So 3.30 is deadline for concept.
14:44Both teams now only have five hours to come up with their killer concept.
14:49We came up with a conclusion, rightly or wrongly, that five to nine-year-olds, boys don't like girls, girls don't like boys, so we should go for one or other sex.
14:56Absolutely.
14:56You're being too general.
14:57Hang on.
14:57You're taking this as five to nine. That's what we were discussing.
15:00Five to nine is huge.
15:01Yes.
15:02A five-year-old will play with a hula hoop, whether it's a girl or a boy. A nine-year-old won't.
15:06So we're saying eight to nine boys.
15:08I think so.
15:08No, no.
15:09Sorry, you're jumping the gun. You're jumping the gun there.
15:11Guys, sorry, can I just enter the...
15:13Can we just finish off on this?
15:14It's too much debate. We need to make decisions because time's running out yet.
15:17We've got five minutes.
15:23Time's also running out for the girls.
15:25We've got 45 minutes, basically, to get into onwards next.
15:28Oh, wow.
15:29Oh, wow.
15:29You can see how much time we've got in this one.
15:30Oh, yeah.
15:31All right, Miranda.
15:32Guys, guys, if it's Miranda, I think we need to shop the aloils.
15:37Yeah.
15:37Because at the moment, we've literally just done two aisles.
15:39Have a look now.
15:40It's quite girly.
15:43We've got 45 minutes, basically, to get into onwards next.
15:56Something trading so people can swap things with.
15:59We're looking at something magnetic, something very puzzly that appeals to both boys and girls,
16:04and the prices are under £10.
16:05Interesting, interesting, right? We've got something along those lines.
16:11Okay.
16:11All right, we'll see you later.
16:13Bye.
16:17My views on Sebastian's idea, I think it's great.
16:19The boys have finally agreed on their concept,
16:22an updated electronic version of the popular card trading game, Top Trumps.
16:26At this level, all it is is it's a card trading exercise.
16:29We're taking an old idea, reinventing it, and saying card trading has been popular
16:35since PG Tips put, you know, little footballers' cards in the bottom of, like, tea things.
16:40I mean, you know, it's been going for years and years and years, and every kid loves it.
16:45The girls' shopping group have just returned.
16:47This interesting little concept.
16:51I thought they were quite funny.
16:56Now they're eager to hear the ideas the rest have come up with.
16:59What this is, is a construction type of toy,
17:02and your basic component of it is shaped like a plug.
17:06It has three prongs, exactly like a plug, so that it could become part of a chain.
17:11And the fundamental idea of it is, you plug it into the mains,
17:14that somehow, depending on the configuration that you do of the plugs in each other,
17:19it makes certain things happen, like a light bulb flash,
17:22flash, rather, or a fart noise come out, or a kind of bing!
17:26This next idea is called Semaphore.
17:29This is about people who are five to nine not being able to text message, but really wanting to.
17:35There's, like, ten different plastic, hard plastic things on here with symbols on them,
17:40and they could look a bit like flags or just have a red dot on them.
17:43But on the back of them, you can write what that message means.
17:46So if you're imagining that you're in a playground, and you want to send a message to a friend,
17:50you can, if you both know what that message means, you can just hold it up and hold it up,
17:55and people will be wondering what that is, but you both know what it means.
17:58So what's that called?
18:00Semaphore. Semaphore used to be the kind of signalling thing, so it's it.
18:04So what we thought of was, like, the whole robot wars concept. You could get a robot building kit,
18:14this would go with the Meccano idea of the fun of constructing it together, and when you've put it
18:19together, you then put these two robots to battle, and you bash them manually together, and parts fall
18:24off if you bash them hard. Just to give you my initial gut feel on all of the ideas that were
18:30presented. For me, I really like the robot idea. I'd really like it if you could pick two,
18:36if possible, because we want to present two. Okay, robot, and I think the construction plug.
18:43For me, my favourite toy was the construction plug. If I had to choose another one, I think I'd
18:48probably go with Sarah, which would be the robots. My favourite is the plug idea or the robot idea.
18:54Can I just say, the robot as well, it's modern, it's the next century, that's quite
19:00apt. For the next half hour, the scores on the doors, by the way, were very easy. Basically,
19:04the plug-in got all of your votes, the robot got all of your votes, and the semaphore got one vote.
19:11With three ideas chosen, the plug-in thing, the robot, and Lindsay's semaphore,
19:16the girls go to see one of Vivi's experts.
19:21They had a number, I thought, of very clever concepts. They came up perhaps with too many,
19:24nine, I think, in all. Some of them, I thought, were extraordinary. The winner appeared to be a three
19:30pin plug, something that children are told, time and time again, to keep a well away from. And here
19:35they were, designing a toy to replicate the look of a three pin plug. I was staggered.
19:40The particular side is, would it be possible, or dangerous, potentially, to actually have,
19:45you know, live electricity flowing through that, so that...
19:48Yes. I mean, would that ever meet safety standards for a child's toy?
19:54No.
19:54OK, fine. That's easy then.
19:56With the plug rejected, Rachel's robot idea is now the clear favourite.
20:00So the teams can get inside the heads of their target consumers,
20:13a focus group has been arranged, a local troop of Cub Scouts and Brownies.
20:18Right, in all of the big wide world, OK, what's the toy that you want most?
20:31And why?
20:32Yeah, what's the thing that you would love to have that you don't have?
20:36OK.
20:36What would you like to have?
20:37A bouncy castle.
20:39A bouncy castle?
20:41What's your favourite colour?
20:42And for that...
20:44Blue.
20:44Blue?
20:45We're going to start off...
20:46What's your favourite colour?
20:47Blue.
20:47Blue?
20:48Yeah.
20:48You all go for blue.
20:49Blue's?
20:50I'll take one of those.
20:51You can eat it now, if you like, whilst we ask you the next question.
20:53How about having one of those?
20:54I'd like it if it was kind of a police robot.
20:57A police robot.
20:59That's a very good idea.
21:01Blue red.
21:02Yeah, a police robot.
21:03If it splashed me, it might accidentally blow up or something like that.
21:11The girl's robot idea seems to be a hit with the kids,
21:14but Lindsay's still hooked on her semaphore.
21:16It has to cost two dollars to make it.
21:18I need to sell semaphore to the other girls, because I really like that, and it's going
21:21to be bloody cheap to make.
21:22Yeah, exactly.
21:23Hi, Lindsay, it's Miranda.
21:26Hello, Miranda.
21:27Can you, or one of you, summarise what you've learnt at the focus group, please?
21:30They love the robot idea.
21:31In fact, all the children love the robot idea.
21:33Wow.
21:35What they came up with, from my group, was to actually come up with characters for the
21:40robots, so accessories and costumes, and...
21:43But they just wanted to borrow the accessories from the friends, and then lend out there,
21:48so they've got different costumes for the robots.
21:51Rachel gave me some feedback, and that was that I didn't communicate semaphore very well to you,
21:55because she didn't understand it, and she now does, and I'd like an opportunity to pitch to you all again.
22:00All right, see you then.
22:02What I find disheartening about this is that we've just spent half an hour with the kids,
22:07talking about robots and things exploding and really getting a good feedback,
22:12and now none of that's relevant, really.
22:14If we knew that they wanted us to run the robot one was the most popular...
22:18I mean, because as far as I'm concerned, semaphore was never even brought up, was it?
22:22Project manager Lindsay has made a decision. Both ideas will be delivered to Designworks,
22:27the model makers.
22:29Hello.
22:29But with two toys, she doubles the workload, and risks alienating half her team.
22:35I've met you.
22:35Miriam.
22:36Miriam.
22:36Good to meet you.
22:36Rachel.
22:37So I think the Design Agency are actually going to waste their time on a product that I don't think
22:42is going to work at all, and they could be spending that time creating a really good visual for us,
22:47so that we can present it easily to the board at the end of the day.
22:53Do you think you might be able to get two products, whatever that is, by mid-morning to us tomorrow?
22:58I think in semaphore, yeah.
23:00OK, I'll start with the semaphore, because I've got that on top of the pad here.
23:04We thought it could be called Secret Signals.
23:08We're thinking that if it might be, it could be about the size of this pad.
23:13The boys deliver their electronic game idea.
23:15Here you are.
23:17Hello, impact.
23:18Hello, Raj.
23:18Matt.
23:19How are you doing?
23:19How are you doing?
23:20How are you doing?
23:20Welcome to Designworks.
23:21Matt, thank you very much.
23:22Right.
23:23Do you want to come through?
23:23Yeah, please.
23:24Good.
23:24OK.
23:25Follow us.
23:26Follow us.
23:26So in terms of what are you expecting to get out of this session, I mean, it would have
23:31been good to have had like a bit of a phone call or something.
23:33A bit of a bit of a phone call or something.
23:33Expectations then, you want to take the product back tomorrow.
23:37What are you looking to get from this session?
23:40What are you looking to take away with you?
23:41It took longer than it should have.
23:44They are a bit behind, but what they've come up with has been a mixture of what quite a few
23:49of them thought of, and that's quite good because it shows they're working in teams.
23:52Paul at one point said, yeah, that idea is much better than mine.
23:55And I thought, well, that's quite good because he's the sort of person who likes his own ideas.
24:01Whether they should have talked to somebody at Vivid beforehand about generally what was in the
24:06market, what you could make for X pounds, et cetera, et cetera.
24:09I don't know.
24:10They didn't do that.
24:11They did it the other way around.
24:12It may turn out that that was the right strategy.
24:15We'll find out.
24:20With the ideas delivered, it's back to the house.
24:30It's been a long day and it's not over yet.
24:33Lindsay calls a meeting to re-pitch her semaphore idea.
24:41Can I just say that I just want to let you know I'm not totally hooked on semaphore.
24:46I just really want to make sure that we've got two options.
24:48Yeah.
24:48You wanted to know how big the signs were?
24:50Yeah.
24:51Maybe this is tomorrow's discussion as well.
24:55I think that the secret signalling is not very good at all.
24:58In my opinion, it's pretty awful because it's cryptic.
25:01I honestly don't think that it's a winning formula to sell mass volume and let's face
25:07it, that's what it's all about.
25:09In pure business terms, I think the day is going really well.
25:12I'm really pleased.
25:13And one of the reasons why I'm pleased is because I'm just, because you can be so focused on
25:18the task, I'm finding that a lot of the management styles or leadership styles that I'm using are
25:24just kind of coming together.
25:25I'm seeing my own behaviour in a much better light than I think I've probably behaved in the past.
25:30If we would have known how enthusiastic you guys were about semaphore, then perhaps we could have
25:36done our research a little bit more effectively.
25:38Yeah, to have semaphore kind of push upon us when we return to the second room, it didn't fit any of
25:45that criteria.
25:47Time's getting on.
25:48We wanted to stop tonight.
25:49Well, no, no, we've crystallised the options.
25:53Okay, if it's essential now, because we're just crystallising the options.
25:56We just have crystallised the options.
25:58I'll mention my genetic question.
26:00I just felt it was relevant right now.
26:02Okay.
26:02It's probably...
26:03Elsewhere in the house...
26:04I think that was a shite name.
26:07The boys' team struggled to name their product.
26:10The initial thought that came to mind was Switchbase.
26:13Doesn't sound great.
26:13No, wait.
26:14Finish the play we can work on, okay?
26:16That sounds better, Switchbase.
26:18Matthew, what do you think of Switchbase?
26:19You're reading Sir Alan Sugar's bloody book.
26:21Matthew, come on.
26:21Seriously.
26:22I've been here too many times.
26:25We've been here too many times.
26:26Listen, everyone's been here too many times yet.
26:28We're all part of a fucking team, so we all need to concentrate and see what's going on.
26:31Yes, thank you.
26:32Listen, seriously.
26:32I will go along with it.
26:33Everyone says.
26:34No, but we want your input, man.
26:36Well, then don't swear at me.
26:37I'm not sure at you, I'm sure at you.
26:38Yes, you did.
26:39Yes, you did.
26:39Yeah, well, I'm sorry.
26:40You remind you because you need to be part of the team, okay?
26:43I am part of the team.
26:43You're not seeing that you're not reading the book.
26:45All right, listen.
26:46If you want me to add to the already raised voices and shouting, fine,
26:49but it gets absolutely nowhere in my book.
26:51Okay.
26:52Everyone was having their own opinion, okay?
26:53I don't expect...
26:54Not me.
26:54I'm kidding, man.
26:55No, exactly.
26:55You were reading the book.
26:56I expect team members to do that, all right?
26:58All right.
26:59Okay, yeah.
27:00Good.
27:00Yeah.
27:01You just pay attention.
27:06I don't see the reading book.
27:07I start twiddling my thumbs.
27:08Right.
27:09Wow.
27:09I have been there.
27:10Okay, I understand.
27:11It doesn't matter.
27:12Listen, how would you appear, yeah?
27:13If someone's standing there, you know, talking or, you know, discussing ideas,
27:18and I'll sit there and open up a book, like I don't give a shit.
27:21Yeah.
27:21You look like that.
27:22Okay.
27:23I don't expect that to be.
27:24Okay, well, I'd like you.
27:25That's fine.
27:26Okay, all right.
27:31All right.
27:37With the pitch due tomorrow, model makers work through the night.
27:41The boys need a handset for their electronic trading game.
27:47The girls need a model robot.
27:50And for Lindsay's secret signals, a box of cards.
27:53The following morning, the boys leave the house, just eight hours before they
28:06must pitch their toy ideas to the experts.
28:12The girls are running late.
28:13What is it about them just not being able to get off?
28:16Well, they're just girls, aren't they?
28:17They're meant to make-up they pile on.
28:18My God.
28:19They're quite heavy, aren't they?
28:20But they need it, don't they?
28:22Oh.
28:23They need it.
28:24Oh, they need it.
28:26An attractive woman does not need make-up, does she?
28:29I agree totally.
28:30I agree totally with that.
28:31My wife never wears make-up.
28:34And if I met her and she was caked on in make-up,
28:36it wouldn't work.
28:37She would have missed the opportunity with me.
28:39She must be cussed.
28:40Well, she's not, because she doesn't.
28:41Lindsay has sent half her team straight to the model makers to collect their prototypes
28:53and get on with their presentations.
28:56Design works have finished both the women's toys.
28:59Have you got it, Jess?
29:00It's the big reveal.
29:02First, the team favourite, the robot.
29:04Oh, fantastic.
29:07So, we're denying your idea a bit more.
29:10Yeah.
29:11Then Lindsay's favourite, secret signals.
29:13Oh, that is...
29:15Secret signals.
29:16That's amazing.
29:17But the girls still have to choose which one.
29:20I would go on the strongest product right now.
29:22I would personally say it's the robot.
29:24Well, I agree with that.
29:25So, what do you think, Miriam?
29:26I mean, I was trying to stay really neutral until I knew whether Lindsay wanted to call it,
29:33because I don't want to put all my heart into one of them and then Lindsay make a call
29:38and kind of have to shift.
29:39Well, exactly so we do.
29:40So...
29:41Lindsay hasn't seen the models.
29:42She's stayed back at the toy company.
29:44I just wanted to ask a couple of questions of Lindsay, really.
29:47Is she close?
29:48Yeah, I'll pass you straight on to her.
29:50Okay.
29:50Sorry.
29:50Hi, Sarah.
29:51I sound good.
29:51Hi, did you hear that, Lindsay?
29:52Yeah, I did, yeah.
29:53Sounds good.
29:54Brilliant.
29:54What we wanted to ask you, we're actually going to start doing our presentations now.
29:58Now, we want to concentrate our presentation on the one product, so do you want us to do,
30:05do you want us to concentrate on giving an equal presentation on the two?
30:10Yes, because we don't have enough data to meet the product choice yet and we want to keep our options open.
30:15So, just to clarify, you want us to do a presentation for both products?
30:20Yes, definitely.
30:21Right.
30:22Okay, yeah.
30:23And really go for it. I know that, I know that you've all got personal opinions,
30:26but please cast those aside.
30:28I don't think really that we're actually, there's no real personal opinions here,
30:33if you don't mind me saying so. What's happened?
30:35Can you just, can you, we're a bit busy at the moment. Can you keep that data, keep gathering data,
30:41and I need you to work up two presentations because we need to make sure that we're keeping our options open.
30:47You're going to want at least one of these.
30:48For the man, it's much simpler.
30:49And, er, just blow the dust off there.
30:53They've only got one prototype, and it's love at first sight.
30:56So, treat it carefully. What do you think?
31:00I'm top job, really. You want one now, don't you?
31:02It is, it's good, isn't it?
31:05It is, yeah.
31:06This is the next phase, isn't it?
31:07This in itself is going to lead kids to say, I want that.
31:10I want that, yeah.
31:11The men even have time for expert help on how to pitch it.
31:15This is kind of physical. So, thinking now for your presentation this afternoon.
31:19Yep.
31:19You've got to communicate the product. It's not just a case of saying, here's a nice model, doesn't it look fantastic?
31:24Yep, yep, yep, yep.
31:25It's all about communicating the concepts, and that's really where they're going to pick up on and, you know, how is this going to work?
31:30So, what we've done, these are visuals, just flat visuals, okay, but we have actually produced the thing on a computer as well.
31:37Woo! Keep it in the box, please.
31:39Because the girls haven't decided which toy to go with, it's back to the focus group to put both to the vote.
31:45Go, do you think you'd want to use this to send messages to your friends in the playground?
31:49Yeah, yes.
31:50It's five out of ten for secret signals, but seven for the robot. It's Lindsay's call.
31:56People have already got robots, so fundamentally, are we going to take a risk is the big question, and I quite like taking a risk.
32:03Yep.
32:04Ultimately, it'll be your call.
32:07Not the pun.
32:07No pressure.
32:08Her call is to ignore both the focus group's vote and her team, and press on with both products.
32:16I'm so excited about both products, I don't actually think it matters, and let's bear that in mind.
32:20Exactly.
32:20Good, good, good.
32:22I've got huge strength.
32:22I like that line of reasoning, it doesn't matter, they're both good.
32:25We're going to win whichever, they're both so good.
32:27Exactly, I agree.
32:28Okay, we're here.
32:30But Lindsay's decision heaps pressure on the other girls, who have to prepare two pitches.
32:35Why do we have to put the total market?
32:38Because it shows we've done research, and that's what they need to look at.
32:41Sarah, you have to be clear about what you're asking.
32:43I am, look.
32:45What do you want to gain from this?
32:47Why don't you write it?
32:48No, I'm not going to do that, because I'm not going to succumb to this really childish behavior.
32:52I'm trying to understand the information.
32:54Being professional, what do you need to know from this report?
32:56I want to know what the total market is for the toys.
33:00Okay, it's not what they've made, it's units, it's how many units have been sold.
33:05Sold, okay, but it's, listen, I'm just trying to get, yeah, but is it average price?
33:09There's no point here, you need to victimise me, but you don't have to send the report.
33:14Right, brilliant, yeah.
33:15You are not emotive language, you can listen to the language, you can see, but you need to calm down.
33:21Too hyperactive.
33:22Yeah, I can't work like that.
33:25How much should it be?
33:27We're coming over.
33:29Come to me.
33:29Yeah.
33:31With less than one hour to go before the deadline, Lindsay decides it's time to choose a toy by vote.
33:38Again.
33:41Right, we're going to assume that both products are viable, because if they're not, obviously we'd have to change our minds, but we need to move on.
33:46I'm going to ask you all to put marks out of 100, so you've got 100 points to allocate to these two products.
33:54Is it 80-20, is it 50-50?
33:56And I want you to write them on a bit of paper and give them to me now.
34:05All right, hang on.
34:06Okay, scores on the doors are secret signals 260 out of 600, robot 340.
34:16We as a team are split.
34:18I, as project manager, want to take a risk.
34:23I'm going to take a risk on secret signals, because I think people have got robots, and I think that's what Alan Sugar wants, is the next best thing.
34:30Now, who wants to present secret signals?
34:32Most products that are pitched at crazes will fail. Secret signals might not work in the market, but it's got a better chance of being a craze than the robot product.
34:41I feel a little bit disappointed about the decision deep down, really, because I thought the robot was an absolutely brilliant idea.
34:48I think the feedback we were getting and the body language we were getting from people who were producing it was very positive.
34:54I'm confident that the product we've got's great, but I have no idea what the other team have got to offer.
34:59But I think we've got a good one. I'll be surprised if they beat it. Be surprised if they beat it.
35:05But I'm going to give this presentation 100% because I want my team to win.
35:09It's fundamental that we do, and I think my enthusiasm and professionalism will come across when I present it.
35:15So I'm going to take my personal feelings out of it, because it's not about being personal, it's about the team winning.
35:21Sorry to interrupt everybody. Deadlines, 4 o'clock, I've got to collect all the prototypes, presentation materials.
35:28I'm sorry guys, it's 4 o'clock, you've got to stop now.
35:30Anything that isn't planned between the next 15 seconds?
35:3315 seconds, okay.
35:3510, 9, 8, 6, 5, 4, 3, 2, 1, finished.
35:45Done, finished.
35:47There we go.
35:50Well done, guys.
35:51Time for the pitch.
35:53OK, see you later.
35:55See you later.
35:56Each team gets 15 minutes to sell its idea to the toy company bosses.
36:00They'll advise Sir Alan who should win.
36:04Hello there.
36:05Hello.
36:06Hi.
36:07Hi.
36:08Hi.
36:09Hi.
36:10Nick Austin.
36:11Nice to meet you.
36:12I'm Lindsay.
36:13Hi, Lindsay.
36:14Hi, Emma.
36:15Hi, Lindsay.
36:16Hi.
36:17Hi.
36:18Hi.
36:19Hi.
36:20Hi.
36:21Nice to see you.
36:22As you know, I'm with First Forte.
36:24Hi.
36:25Hi.
36:26Hi.
36:27Good afternoon.
36:28Hello.
36:29Nick Austin.
36:30Hi.
36:31How are you doing?
36:32Hi.
36:33Good afternoon.
36:34Let me hand you over to James.
36:35So, first of all, this is a trading game with a twist.
36:40SwitchSpace is an interactive device that communicates with other similar devices, allowing trading
36:50and gaming in what we believe is an exciting new format.
36:55The three key objectives, actually there are five, the other two I'll talk about.
37:00The first objective was to develop a prototype and packaging for a new toy.
37:04The second objective is that speed to market is absolutely fundamental to the new toy market.
37:11It sounds risky, but actually you're working off the basis of something that has worked time and time.
37:28What kind of profit margin would the retailers make on the cards?
37:33On the cards, I think we're looking at 40%.
37:36The idea of the cards is that the children between them in their little group who've got these cards, they devise their own meanings for these symbols.
37:44So, there aren't particularly pre-printed messages.
37:47And what the children do is they have a tiny enough pencil with their pack, and on the backs of these cards they can actually, with their friends, devise their messages and write what they want them to mean.
37:57So, for this one, you know, let's eat together, for example, at lunchtime.
38:01They all know within their little group that that's what that's going to mean.
38:05Thank you very much.
38:07Well done.
38:08Thank you very much.
38:09Well done.
38:10Thank you very much.
38:12Take care.
38:17Time to call Sir Alan.
38:23Hello?
38:24Sir Alan?
38:25Yes, yes.
38:26Hi there.
38:27So, how did it go, and bottom line is, which one do you think was best of the two teams?
38:32The boys' team, they turned out with a great product.
38:35If we were a company that specialised in that area, we may well have ended up going with it.
38:40It was that good.
38:41Really?
38:42Yeah, yeah.
38:43That's excellent.
38:44Now, the girls' team, the product, I wouldn't have bought it.
38:48I thought it was pretty weak.
38:50I mean, frankly, today's kids are more likely to be into SMS and mobile phones, electronic messaging, rather than showing cards to each other.
38:59Right, yeah.
39:00Maybe in the 1960s that I got away with it.
39:03Right.
39:04OK, well, thanks a lot for calling.
39:06I'll get the toys in the boardroom, and then I'll come to the ultimate decision.
39:10OK.
39:11OK.
39:12Goodbye.
39:13Bye.
39:17Task complete.
39:18Sir Alan and the candidates head for the boardroom showdown.
39:2113 candidates are about to become 12.
39:38It's out.
39:39All right?
39:40If we don't win this, I wouldn't deny him.
39:41Sir Alan's ready to see.
39:42You can go through now.
39:43OK.
39:44OK.
39:45OK.
39:46OK.
39:47OK.
39:48OK.
39:49Thanks.
39:50Thanks.
39:51Thanks.
39:52Thanks.
39:53Thanks.
39:54Thanks.
39:55Thanks.
39:56Thanks.
39:57Thanks.
39:59Thanks.
40:00Thanks.
40:02Thanks.
40:03You can see, you can go through now.
40:33Good afternoon.
40:41Good afternoon, sir.
40:44I told you quite a while back that I'm the one that makes the decisions,
40:49but I'm going to give you the opportunity to pitch your ideas to me.
40:52So I'll start off with the ladies first.
40:55Who wants to give me the idea?
40:56Who wants to tell me what was in your mind?
41:00You want me to describe the product?
41:01Well, tell me what you want.
41:03It's the step before text messaging for children that aren't allowed
41:07or can't afford mobile phones
41:08or wouldn't necessarily be equipped enough to work with them anyway
41:11where they can show each other pictures.
41:13Sounds a bit boring to me.
41:15I think a lot of mums will be very relieved
41:17to not have their children shouting all over the place
41:19because they just have to stop talking, basically.
41:22You know, you try and stop children shouting
41:24and I think you won't have to worry about getting the job of me as the apprentice,
41:27you know.
41:29It's the devilment in children.
41:31My observations are that it's a bunch of cards.
41:35You know, that's my call on this at the moment.
41:38James did the presentation, so just for the consistency,
41:43I'll let him finish off his good job.
41:45Is that because you're passing the buck?
41:46No, that's because he's worked on the presentation
41:49and, you know, as a good team leader,
41:50you know who's strong in your team.
41:53Who's best at doing the job?
41:54Is that right?
41:54Well, basically, SwitchSpace is all about having a small electronic device.
41:59It allows you to collect, so collecting cards.
42:02It allows you to swap cards and trade.
42:05And then it allows you also to have gaming interactively.
42:08Where did the fundamental concept come from?
42:11About this interactivity, electronic, receive and transmit type of thing?
42:15A number of us.
42:16I mean, I know that I came up with something where I said
42:18I'd like to have something in the playground
42:19where if it comes into contact with the other receiver...
42:22Where was you when you did that then?
42:24That was in the first van on the way down.
42:26You weren't outside Argos, by any chance,
42:28because, you see, I found this this morning,
42:32which is a similar product.
42:33It creates and controls your own tribe
42:36and it's interactive and it's got infrared on it
42:41and all that type of stuff.
42:43You see a picture on the back
42:44where if you get in the close proximity of each other,
42:46you will interact with each other.
42:49And as I had a little bit of time,
42:51in a similar toy store,
42:53there's another device here
42:55which actually uses barcodes
42:56to read different things like this.
42:58So, the point I'm making is
43:00is that I'd like to know whether, honestly,
43:04honestly, you came up with this yourself.
43:08I certainly didn't know of those products.
43:10I think the idea came from the fact
43:12that we looked back at which business
43:14or which types of toys were really successful.
43:17And I think in both cars, we came up with top trumps.
43:20What I'm trying to establish here
43:23is that this was an innovation of your own.
43:28I'm going to give you the benefit of the doubt.
43:30The pure product is more of an enhancement
43:32of something that's already in the market.
43:37I've had a very long conversation with Nick Austin
43:41and he's the toy man.
43:43What he don't know about toys
43:45is not worth knowing.
43:47And so, my instinct was
43:48I'm going to have to go with what he says.
43:51Boys, you've won.
43:56Girls, you haven't won
43:58because I find this boring.
44:02And I've got to tell you,
44:03that's what they felt.
44:05They thought it was boring.
44:07As usual,
44:08I'm going to give the winning side a treat.
44:10This time,
44:11I'm going to send you off to a country home.
44:13We're going to do a bit of clay pigeon shooting.
44:18Ladies,
44:19you're going to come back.
44:21We're going to have a discussion.
44:22But eventually,
44:23one of you is going to get fired.
44:55I'll have him this time, Peter.
44:56You see if I don't.
45:06Blast!
45:07I think we've all done a really incredible job.
45:16So, whatever happens,
45:18let's just remember that.
45:19OK.
45:19And the other thing I want to say
45:21is that I'm really pleased
45:22that you were backing me
45:23when we stuck together as a team.
45:24So, thanks for your support.
45:25The girls return to the boardroom.
45:44Lindsay will eventually have to choose
45:51two of her colleagues
45:52to join her in the firing line.
46:02Hello?
46:04OK, sure.
46:05You can go through now.
46:07I'm going to leave the floor open
46:20because you know what the outcome
46:34is going to be eventually here.
46:36OK.
46:37So, go for it.
46:39Who do you think let the side down?
46:41I think that's a really, really difficult one to call
46:43because my personal feeling about this task,
46:46I think we were quite pleased
46:47with the product that we'd developed
46:48and thought that we worked really well
46:50as a team to put it together.
46:51But, Rachel, I want to hear
46:53what you think went wrong.
46:56The ultimate decision
46:57to go with the Secret Signals toy,
47:00which was one of two choices
47:01that we had to make,
47:02which we left that decision
47:03until quite the last minute,
47:05was Lindsay's choice.
47:06OK.
47:07How did you vote?
47:08I voted for the other prototype.
47:10Let them join the party here,
47:12shall we, Robo?
47:14Adele, you wanted to go with this one.
47:17Absolutely.
47:17You thought this one sucked.
47:19Yes.
47:19So, what did you do?
47:20You're in a team.
47:20What did you do?
47:21I asked for a private word.
47:23I had involved myself
47:24in the presentation stages
47:25and I explained to my project manager
47:28that, unfortunately,
47:29because of the decision that was made,
47:30I couldn't take part in the presentation.
47:32At that point, I retracted.
47:34So, you abstained, really?
47:35Absolutely.
47:36I mean, Lindsay,
47:36did you detect after that
47:38there was a total disinterest
47:39in helping the group from her?
47:41I didn't have much visibility
47:43on Adele's contribution.
47:45Miriam, you've been very quiet.
47:47Lindsay had asked me
47:48if I would be responsible
47:50for pitching the product.
47:51So, I had my personal opinions,
47:53but I had to remain extremely open-minded
47:55to both of them
47:56because if I was going to pitch something effectively,
47:59then I wasn't able to come down
48:00on one side of the fence
48:01before we'd made the product decision,
48:02which happened 20 minutes
48:04before the presentation.
48:06Which one did you vote for?
48:07I had to remain very split.
48:09I couldn't allow myself...
48:11Does that mean 50-50?
48:12It does.
48:13Lindsay,
48:15I'm not hearing good vibes here.
48:17I mean, these people are being awfully polite
48:19in my eyes.
48:20They're pointing the finger at you,
48:22whether we like it or not.
48:24Because if my understanding is correct,
48:26came the 11th hour
48:27when the decision was to be made,
48:29and even when you had sight of the result,
48:32you decided that we're going to go with this.
48:34Is that right?
48:34Yeah, that's right.
48:36And what do you think now?
48:38I don't think
48:40that our main sources of data
48:42to make the decision
48:43were our own opinions.
48:46And I think we were becoming confused
48:47about what really counted.
48:49And I was led to believe
48:52that I should trust the focus group...
48:55Even though the final vote
48:56ultimately came down
48:57on the side of the robots?
48:57No, no, I'd discount that.
49:01And I don't have the figures with me,
49:02but we decided on the way back
49:04and we reached a decision.
49:04No, we didn't decide, Lindsay.
49:06No, no, wait.
49:06We didn't.
49:06You decided.
49:07You weren't with that team.
49:08You weren't with us.
49:13OK.
49:14Well, I don't think
49:15we can take this any further, really.
49:16Lindsay, will you choose
49:18who you want to bring back
49:19into this boardroom with you?
49:21I'm clutching at straws here,
49:23but I'm going to be picking
49:25Adele and Miriam.
49:26OK, so you three,
49:33you can get back to the house.
49:36And you three,
49:37wait out there in the reception
49:38and I'll call you back in
49:39when I'm ready.
49:40OK.
49:40As I said several times,
50:01they're being awfully polite.
50:03When these three come back in,
50:09they're going to,
50:10she's going to have to give me
50:12a very good reason
50:13and the other one's
50:14got to give me a good reason also.
50:15I'm not too clear
50:17about what Miriam's position is.
50:19She can talk very well.
50:21It's one of those talks
50:22that is kind of like a drone
50:23that comes over.
50:24I don't even know
50:25what she's saying a little bit.
50:26It makes sense.
50:26And tell me.
50:27It did not.
50:28Am I right?
50:28It didn't make sense to say,
50:30I'm going to remain
50:31equally committed to both.
50:33You can't beat you.
50:34You must have one you prefer.
50:36You've heard more from Adele
50:37now than you've heard of
50:39since she came in.
50:41I'm not clear what Adele
50:41really did, though.
50:43Well, that's what she didn't do.
50:44I think she abstained, basically.
50:47It's difficult.
50:47Adele obviously felt very passionate
50:49about that product.
50:51Whether she then didn't help
50:53in relation to the other.
50:54And I'm not clear about Miriam.
50:55Miriam did the presentation.
50:57It wasn't that convincing
50:58a presentation.
51:00I think I've got a picture
51:02in my mind.
51:03I'm going to give him
51:04a last chance
51:05and we'll call him back in
51:08and get this over and done with.
51:13Yeah, Frances,
51:14send the three in, please.
51:15OK.
51:25Lindsay, you said to me
51:32you're clutching at straws
51:33when you chose
51:33the two people
51:34to bring back here
51:35in the boardroom.
51:35I don't understand that point.
51:37What does that mean?
51:39I just couldn't find
51:40a serious,
51:41serious fault
51:43with many of my,
51:44with my team members.
51:45I thought we did quite well.
51:46What did you do?
51:47Toss a coin then?
51:48No, I needed to think
51:49of a rational...
51:49Well, it must be a reason then.
51:51I perceived strengths
51:52coming from those around me.
51:53Adele wasn't actually around me.
51:54That's very unfair,
51:55but that's why I picked Adele.
51:56And Miriam,
51:57what was the reason about Miriam?
51:58She didn't do the research
51:59to contribute to the presentation.
52:01And so,
52:02because quite a lot of us
52:03are quite good at selling,
52:04I think that somebody else
52:06could have conveyed
52:06what she'd conveyed.
52:08Maybe not as well.
52:08Can I come in on that
52:09straight away, please?
52:10Well, you'll have your time.
52:12So, John Blunt,
52:13who out of these three
52:14should be fired,
52:15do you think?
52:16Who out of the three
52:17of us should be fired?
52:17Yeah, yeah.
52:20Adele.
52:22And any reasons why?
52:23Yeah, because I thought
52:24her contribution
52:25wasn't as strong
52:26as the rest of the team members.
52:27Miriam, you want to talk?
52:29I just wanted to say,
52:29in terms of my being dispensable,
52:32which is ultimately
52:33what Lindsay has said,
52:34I'm actually quite shocked by that
52:36because at the end of the day,
52:38I was the only person
52:39who would have been able
52:40to effectively present
52:41either one of those products.
52:43Syrah wanted to step out
52:44of the entire presentation
52:46at the end
52:47because she said,
52:48I don't believe in this,
52:49I can't do it.
52:50And I had to ask her still
52:51to be a contributing factor to that.
52:53Lindsay could not have presented
52:54even her idea
52:56because she couldn't even
52:57sell it effectively to the group.
52:59Her team,
53:00everyone said
53:01how apologetic she seemed
53:02about the idea,
53:03how they wanted to see her
53:04present it with some sort of passion.
53:06I mean, it was the idea
53:06that had come from her
53:07at the outset.
53:09Your job at the end
53:11was to present
53:12what you thought
53:14up until 20 minutes
53:15or something like that
53:16before the end.
53:17You had to have
53:17a speech for both products.
53:19Is that what you're saying?
53:20Exactly the task
53:21that Lindsay had set us.
53:22So when did the decision come
53:24as to which one
53:25you've actually got to go and pitch?
53:2720 minutes
53:28before our final...
53:29So you're saying
53:30you prepared yourself for both?
53:31Well, this is what she'd asked us to do
53:32and that's what I had done.
53:34I'd prepared two...
53:35So again, John Blunt,
53:36who should go out of you three?
53:37Lindsay without any shadow of a doubt.
53:42Adele?
53:43You're probably aware
53:44from my comments earlier
53:46that all the way through
53:47the secret signals
53:48had absolutely no mileage
53:50whatsoever
53:50in my mind.
53:52What was also
53:53a problem for me
53:54is the research
53:55and development.
53:55The R&D wasn't consistent.
53:57It wasn't used.
53:59When we tried to feed that back
54:00it wasn't...
54:01Adele,
54:01you're asking me to accept
54:03that you
54:04abstained from this thing.
54:06You had no heart
54:06in the product
54:07but you stayed professional
54:08with it.
54:09Is that what you're saying?
54:09I absolutely stayed professional
54:11throughout.
54:12And you want me to accept that?
54:13I would ask you
54:15to accept that.
54:18And again,
54:19bluntly,
54:20who should go out
54:20you three?
54:21Without a shadow of a doubt
54:22Lindsay because she didn't
54:23listen to her team.
54:26Lindsay,
54:27I'm not liking
54:28what I'm hearing here
54:29and none of these people here
54:30are actually telling me
54:32anything other than this.
54:33They're pointing the finger
54:34at you.
54:35Tell me.
54:36Tell me.
54:37Convince me
54:37why you shouldn't
54:40be fired this week.
54:41Me?
54:42Yeah.
54:43Because
54:45I went through
54:46the process
54:47of undertaking
54:49the task
54:49in the most
54:50logical
54:51and organised
54:53way I could
54:53and we delivered
54:55something that I believed in
54:56and that's the best
54:57I can do.
54:58Okay,
54:59I've listened long
54:59and hard here.
55:02Adele,
55:02you were faced
55:03in a situation
55:03with six people.
55:05You were not
55:05a team leader.
55:07You didn't like
55:08the product
55:08from the beginning
55:09but you were stuck
55:10and I'm going to give you
55:11the benefit of the doubt
55:12this time.
55:13It may be
55:14that you might want
55:14to consider one day
55:15putting yourself forward
55:16to be a team leader.
55:17Yes, I'll take that on board
55:18Sir Ian, thank you.
55:20Miriam,
55:21you're telling me
55:22that you're giving your heart
55:23and soul
55:24into your presentation.
55:25I wasn't too happy
55:26about the
55:2750-50 thing
55:28because that really
55:29was weak
55:30as far as I'm concerned.
55:32Yes,
55:32I can understand
55:33that you're going to
55:34give your best
55:35because you've been instructed
55:36to give your best
55:37but what I can't understand
55:38is you have not
55:39shared with me
55:40what your real
55:40personal like is
55:42on these things
55:43and you've left me
55:44thinking,
55:45well,
55:45I still think
55:46both of them
55:46are quite nice
55:47but anyway,
55:48what's said is said.
55:49Lindsay,
55:50in my opinion
55:52you made the biggest error.
55:55You had the opportunity
55:56in your grasp,
55:57you heard from your colleagues
55:59that they all felt
56:01this thing
56:01actually had more legs
56:03than that
56:03and you chose to ignore it
56:05and you made a decision
56:06in the end
56:06and that decision
56:07I'm afraid to say
56:09is going to cost you.
56:11Lindsay,
56:12you're fired.
56:13Thanks.
56:20Correct me if I'm wrong
56:22but I think
56:23they were sent out
56:23to make a toy.
56:25Not go and dance
56:26at two weddings
56:27and make two toys.
56:28Make a toy
56:29and she made that decision
56:31and all the rest of them
56:33had to admit that.
56:34It was her decision.
56:35It was down to her
56:35and I've got no problem
56:36with her going
56:37I'm afraid.
56:45I think I kind of
56:47engineered the boardroom
56:47to get Adele sacked
56:48because I felt
56:49that she was
56:49the weakest link
56:50so I put Miriam in
56:52because she's strong
56:53thinking that
56:54that would then give
56:54Sir Alan Sugar
56:55no choice
56:56but to fire Adele.
56:58My values
56:59are about
57:00making a decision
57:00and sticking to it.
57:02If it's the wrong call
57:03it's the wrong call
57:03but if you're working
57:04for somebody
57:05you can't sack someone
57:06when they make
57:06the wrong decision
57:07because you've invested
57:08so much money in them
57:09you may as well keep them
57:10because they've learned
57:11something
57:11and they're a better
57:12employee after that
57:13so I don't share
57:15Sir Alan Sugar's values
57:16but he's got every right
57:18to make his own judgment
57:19one job
57:25now 12 candidates
57:27Sir Alan's search
57:29for his apprentice
57:29continues
57:31next week
57:36there's a pattern
57:36for me
57:37and it's not looking
57:38good for the girls
57:39I'm going to change things
57:42a little bit
57:43this week
57:44after two defeats
57:46the girls are mixed
57:47with the boys
57:48for the first time
57:49now I'm going to tell you
57:50what the task is all about
57:51buying
57:52you're not delegating
57:54the task correctly
57:55can I just say
57:55both teams are going to get a list
57:57cheap and cheerful new boda hat
57:58bowl of jellied eels
58:00it's a matter of life and death
58:01you've got to 5.30
58:03and you've got to bring
58:04all the stuff back
58:05to the boardroom
58:05right Miranda
58:06you do not split up from us
58:08thank you very much
58:09we'll take it
58:09respect to me
58:10if you want to question
58:11what I ask you to do
58:12now the teams have been changed
58:15who's next
58:16out the door
58:17I'm very very disappointed
58:19you have let me down
58:20I've got to tell you
58:21you're fired
58:22now what about this
58:30for a business challenge
58:31turning an old-fashioned
58:32Catalan family firm
58:34into the world's
58:35biggest football club
58:36Barca the inside story
58:38tonight at 11.15
58:39over on BBC4
58:41we'll see you next time
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