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00:00This is not a game. This is a 12-week job interview. Never, ever, ever underestimate me.
00:1514 people came to London in search of a job.
00:19I don't like liars. I don't like cheats. I don't like bullshitters. I don't like schmoozers.
00:30I don't like arse-liquers.
00:35They've come to battle it out for a job with Sir Alan Sugar.
00:39I would have told you to piss off.
00:41Tough and uncompromising, Sir Alan is at the top of his game with a global empire worth 700 million pounds.
00:50He's offering one job with a six-figure salary.
00:54I'm gonna fucking win this night if it kills me.
00:57They'll have to work and live together and face a weekly business task.
01:02You can't fucking fire me!
01:04Do you feel the pressure is building?
01:06This is the ultimate job interview.
01:08You're fired. You're fired. You're fired.
01:11Last week, the candidates got a reality check.
01:23If you might have thought throughout the course of this exercise that it's been a bit of a game,
01:28well, I can understand you having those feelings.
01:30I'm looking for somebody to work for me, all right? Serious. Dead serious. Got it?
01:35Instead of a task, they faced hours of hostile questioning.
01:40I see it. Good.
01:41Sorry, you're a self-confessed liar, aren't you?
01:44Sir Alan's most trusted advisers grilled them fiercely.
01:49It was a Section B public order offence.
01:52Right. Nothing to do with drinking.
01:53Right, with nothing.
01:54So you were disorderly without drink?
01:55Yeah.
01:56In the boardroom, the boss got the lowdown.
01:59James is a graduate surveyor who, if it wasn't The Apprentice, he would apply for Blind Date or any other show.
02:06Having been briefed, Sir Alan took the unprecedented step of first firing one hopeful.
02:13James, you haven't convinced me. You're fired.
02:18And then another.
02:20But we're different.
02:22Well, if we're different then, Paul, maybe you've just answered it for me.
02:26You're fired.
02:29Now, only Tim and Syrah remain.
02:33With the final test to come, who will be The Apprentice?
02:50The 12-week job interview is reaching its climax.
02:54Either Tim or Syrah is about to become Sir Alan's apprentice.
03:03Syrah's a good competitor.
03:04She's strong.
03:05She can be very aggressive and very direct.
03:07But we both know, as competitors, we're going to give it everything we can.
03:13I respect him as an opponent.
03:15I respect him as the fact that he's young and that's what Sir Alan might be looking for.
03:18But I think I'm better than Tim.
03:24Hello, Syrah speaking.
03:27Tim and Syrah have been called to the boardroom to be briefed on their final task.
03:33The winner will receive a job worth £100,000 a year.
03:38For transport manager Tim and saleswoman Syrah, this is no time for self-doubt.
03:43I only know how good I am when I compare myself to other people.
03:47And if you're asking me, do I think I was better than all of the 14 or 13 out there, then yes I do.
03:56Because I worked with them on every single task and every single one I shone through.
04:00My belief in myself was not unfounded.
04:05I've been able to come into this situation and do the best I possibly could and get through all the different tasks and not by accident.
04:14I truly believe I deserve to be here because I've worked hard.
04:20This time, the would-be executives will travel to the boardroom, Business Club.
04:28Right, let's see what's going to be installed for us now.
04:33Oh!
04:34Oh, say!
04:38Oh, I'll go with this one.
04:44Tim and Syrah are about to discover they'll spend the next three days on the Thames.
04:57It'll be the ultimate test of their leadership style.
05:05But before you can lead a team, you've got to select one.
05:11Hello.
05:12Sir Alan has called back the rejected candidates to work for the two finalists.
05:21Hello, everybody.
05:23Hello.
05:27Hello, sir.
05:29You're the two finalists.
05:31You recognise some of these familiar faces here.
05:33They're here to help you in the next task.
05:35Both of you are going to choose three people from your former colleagues.
05:41Here we go.
05:43Ladies.
05:44Heads.
05:46Towels it is.
05:49Tim, you won the toss.
05:51You got the first choice.
05:53Ben.
05:54Sarah.
05:55James.
05:56Tim, your turn again.
05:57Miriam.
05:59Sarah.
06:00Raj.
06:02Tim, your final choice.
06:03Sebastia.
06:04Right, Sarah, pick your final assistant.
06:09Paul.
06:10I was hoping.
06:11Right, folks.
06:12Both of you are going to be given a riverboat.
06:13What's going to happen is you're going to put on some kind of an event.
06:15I'm going to be judging this, not just necessarily on who takes the most amount of money, but more on how professionally it has been done and also whether you gave a career, or how one thing that has been done.
06:19Right, Cyra, pick your final assistant.
06:23Paul.
06:24I was hoping.
06:26Right, folks, both of you are going to be given a riverboat.
06:30What's going to happen is you're going to put on some kind of an event.
06:34I'm going to be judging this not just necessarily on who takes the most amount of money,
06:40but more on how professionally it has been done,
06:43and also whether you gave all of the clients that night good value for money,
06:48and in my view, whether they'll ever come back again.
06:51Don't underestimate this one.
06:53This is a biggie, because the big event is on Thursday night.
06:57You'll be back in this boardroom Friday, where one of you is going to get fired.
07:02Off you go.
07:12This is the final hurdle before Sir Alan's job.
07:15This is the last opportunity I have to do the most I can.
07:22I'm determined to win it. I'm absolutely determined.
07:25They also know in me that I will do anything to win.
07:30Cyra has chosen James, who's been on more winning teams than any other candidate.
07:34Raj, who she's always been close to.
07:41We are the Asian team.
07:4374 then, yeah?
07:44No.
07:45No?
07:4675.
07:47Oh, you're 75?
07:48Yeah.
07:50And Paul, a surprising choice given their constant rows.
07:54Four times I've been on the winning side. You came out with that statement.
07:58I'm not going to take responsibility for you being in that position right now. That's unfair.
08:03Paul, tell me why you've brought these two ladies in here.
08:06Nothing to do with you having a little altercation on the last taskman.
08:10As I walked out, I shook hands with Cyra.
08:12That's an absolute lie. We did not shake hands after.
08:16We shook hands out there as we walked down.
08:18We did not shake hands, Paul.
08:20I think Sir Alan may have been a bit surprised why I bit Paul, but although Paul and I don't see eye to eye on things,
08:26with me, he realises that I'm a very strong woman and I've just, I've got enough balls to shut him down and I think he respects that.
08:34I get people to work with me and I think that we can do a better job if that's the case and that's the way we're going to hopefully win.
08:46Tim has enjoyed success working alongside Miriam, Sebastian and Ben on previous tasks.
08:52It's really exciting to have the old team back together again.
08:54It's great. It is a very, very solid team.
08:57Without doubt, I am 110% behind Tim and I want him to succeed.
09:04Tim and Sarah's challenge is to motivate a group of people who seem to have nothing to gain from the task.
09:12It's a different game because we, we don't have to perform in the same way that we've had to perform as team members before.
09:18No, because you're not going to get embolic in or something.
09:20No, it's irrelevant. What we have to do is we have to help the project manager do what they want to do.
09:25So it's a very different kind of...
09:27It's a different dynamic.
09:28Yeah, absolutely.
09:29Before, everybody shared responsibility because you never were sure.
09:31Yeah, but do you know what? That's why it comes down to your project management, your project leadership.
09:35Exactly, yeah.
09:36Exactly.
09:37Can you manage someone who may not necessarily really give a shit?
09:39Yeah.
09:40Exactly. If you were...
09:41I actually think the pressure is on you guys as well because this...
09:43No.
09:44No, not the pressure but I think it's your opportunity to shine.
09:47Sean.
09:48We've had ten weeks of time.
09:49The candle's flickering out now.
09:51No.
09:52No.
09:53No.
09:54No.
09:55No.
09:56No.
09:57No.
09:58No.
09:59No.
10:00No.
10:01No.
10:02No.
10:03No.
10:04No.
10:05No.
10:06No.
10:07No.
10:08No.
10:09No.
10:10No.
10:11No.
10:12No.
10:13No.
10:14No.
10:15No.
10:16No.
10:17No.
10:18No.
10:19No.
10:20No.
10:21No.
10:22I'm the captain.
10:23For once, this task won't just be about profit.
10:25Sir Ian's also looking for a creative business brain.
10:30We need to come up with a theme now.
10:32It's like unless unless you want to go and sell tickets to people and then in your like
10:37well what's the part about and you like I'm not quite sure.
10:40Which we can all of the four corners which is each come up with three themes.
10:44and then we stick them all on the table.
10:45Unless somebody can come up very quickly with a bloody bright idea,
10:49let's not fuff around.
10:51Imagine for a second we turn your bottom deck into a lap dancing club.
10:55Can I watch?
10:57We've obviously got some really good suggestions for this particular boat
11:00and some for the other boat as well,
11:01but we're more confident about being able to fill out this boat
11:04than we are the other one.
11:06After checking them out, Tim and Syrah actually want different boats,
11:10but neither wants to show their hand first.
11:12Hello, Syrah.
11:14Good afternoon, Timothy.
11:16Which boat do you want?
11:18I'd like you to answer that question first.
11:20Ladies first, I'll ask the first question.
11:21I'm not moving, Tim.
11:23I'll ask you the first question.
11:23I'll stay here three days.
11:25Which boat do you want?
11:25I'll ask you the first question.
11:35This is going to take forever.
11:36It will, I'm not moving.
11:37I'll ask you the first question.
11:39I was polite.
11:39I don't care about you being polite, this is a business meeting.
11:42Of course it is.
11:42OK, you want me to tell you which boat we want.
11:46I'll ask you the simple question.
11:47Which boat do you want?
11:49OK, we want that boat.
11:51OK, thank you very much.
11:52I said we want that boat.
11:58Thanks very much.
12:01That's it.
12:02Done deal.
12:04OK, thank you very much.
12:06Oh, yes.
12:07Did she?
12:07You're the man.
12:08What have they seen in that?
12:12No, no, it doesn't matter, because both boats are the same, but fancy giving this one up without a fight.
12:18Yeah, right, I'm on board.
12:20Are you going for a boat ride?
12:21Yeah.
12:21Where are you going?
12:22Down the road.
12:23Hey!
12:24Hey!
12:24Hey!
12:25See you in the Caribbean.
12:26We'll be in France in a...
12:28How do you keep doing that?
12:33With just three days till the event, it's decision time.
12:37Tim abandons lap dancing in favour of a fashion show.
12:41It's an ambitious strategy which needs the full support of his team and the staff on the boat.
12:50We want people to be satisfied by the end of the evening from a food perspective.
12:55Tim hopes to impress Sir Alan by staging a glittering event.
12:58An upmarket champagne or just a basic champagne?
13:01I think we'd like something that's, you know, a recognisable name.
13:04You're looking at a brand name like Moishand.
13:06I think we're looking at something like that, exactly right, yeah.
13:09Sebastian and Ben hit the phones.
13:16And we're looking to put on a fashion show.
13:18We're looking for aspiring fashion designers.
13:28Syrah's approach is different.
13:30She reckons Sir Alan rates profit above style.
13:33If you want to call it the Smirnoff party, you know, provide the Smirnoff and done.
13:36Right, so have you, so who is going to ring up the drinks people?
13:42I can make a call or two.
13:43Her aim, cut costs and make money.
13:46The Smirnoff party or whatever, whoever gives us the free drinks, it will be called that party.
13:51We're very flexible.
13:53I mean, if somebody was able to say to us, look, we can give you, you know, eight bottles of this or ten bottles of this.
13:57Quite frankly, I guess I'm looking for three or four cases of spirits.
14:02OK.
14:03James's persistence pays off.
14:05It's Sue, isn't it? Sue?
14:07Skeets.
14:08He finds a company looking to launch a new brand of Californian wine.
14:13We've got fairly kind of distinct ideas in terms of the theming.
14:16Yes.
14:17But we can adapt.
14:18We can work that.
14:19It'll mean free plonk if they can agree a theme.
14:22Can I have a sponsor?
14:23It's a Californian wine.
14:25It's very much, if you think about road movies, it's all that kind of imagery.
14:30It's kind of Thelma and Louise and on the front of the wine bottle, it's got like a Californian license plate.
14:35So all that kind of imagery we want to kind of convey.
14:40We'd love to use that.
14:41We're quite happy to go with the Californian theme.
14:43So what would you suggest that we do to enhance that?
14:46Because we then, if you're saying, look at Californian, look at Thelma and Louise, what things could we do on the boat to reflect that?
14:53I don't know.
14:53I mean, get a Harley on board or, I don't know.
14:55Right.
14:56Do you know what I mean?
14:56Yeah.
14:56Trips around the deck.
14:58OK.
14:58I don't have no idea.
14:59You might want to get a Harley on board.
15:00Yeah.
15:01We'll look at that.
15:02So you think at the moment we can get about 120 bottles?
15:05Yeah, that's kind of what we're looking at.
15:06Yeah, that's, I think that sounds fine.
15:07And that'll be a mixture of kind of Chardonnays and Reds and Rosés and things.
15:11And Rosés.
15:11OK.
15:14Thank you, driver.
15:15As well as free drinks, Sarah wants cheap entertainment and dispatches Paul to Covent Garden.
15:26He's a very good guitarist, but I don't think we're looking for a guitarist.
15:29I think we're looking for maybe a magician, a mime artist, or someone a bit different.
15:37OK, he's a juggler.
15:40How does he think he's going to make a living from doing that?
15:42No wonder he dresses in rags, really.
15:45There's just no talent about any more.
15:54After a fruitless search, Paul stops for essential refreshment.
15:58Having spent all day on the phone, Ben's lined up some fashion designers for Tim to meet.
16:12That's really sexy.
16:13Yeah.
16:14I like that one.
16:15Yeah.
16:15I saw that coming into the door.
16:16It is.
16:17Although one's got a list of famous clients.
16:20It's Jerry Halliwell.
16:22Yeah.
16:22Kylie Minogue.
16:24The rest don't.
16:27Tim's hopes of impressing Sir Alan lie in the hands of a recent fashion graduate.
16:32It's got a lot of character, isn't it?
16:34And a designer with a rather niche market.
16:41Now, you can see it's very fetishistic, but it's also absolutely feminine and beautiful.
16:45It's not pervy.
16:46It's sexy.
16:47Yeah.
16:47And it happens to be rubber.
16:50Yeah.
16:51Tim's event promises to be eye-catching, but will it attract the audience of fashion buyers he hopes to sell to?
16:58We are trying to make money out of this, aren't we?
17:00There's everyone in a commercial sense.
17:02So we are charging for tickets.
17:04Yeah.
17:04And the ticket price is £40.
17:05I just don't think you'll get it.
17:06I'll be really honest with you.
17:08No, no.
17:08I don't think you're going to get it.
17:10Nobody ever pays to go see a fashion show.
17:12Not that I know.
17:14There's a lot to do.
17:15The logistics alone are just an absolute nightmare.
17:18And then trying to get people to buy into the idea with just two days notice is going to be a tricky event.
17:24But I'm confident we've got a good team, we've got a good idea.
17:28And it's a viable objective.
17:30We can do it.
17:31It's just how many people we get on the night is really going to be important for us.
17:35Folks, I have a little bit of bad news.
17:40At the house, Paul needs to come clean about his expenses.
17:44Very important work.
17:46I did get, no, very hungry while I was there and did spend a couple of pounds.
17:52And I need to reimburse the powers that be.
17:55What did you buy?
17:56Well, before I show you the receipt, can I firstly say, no, there's nothing in your defence.
18:01If I lose this task, I'm two pounds.
18:08He got a burger, didn't he?
18:10No, I didn't.
18:12No, I...
18:14One prize, one sum and comfort, five pounds and ninety-five.
18:18Yeah.
18:20Now, there's my argument.
18:22Every penny counts.
18:24And ten pounds is a lot of money.
18:25And I don't think he kind of gets it.
18:28So I'm going to reinforce that and say, you need to bring me that ten pounds back.
18:32And I think that's one of the reasons why Paul isn't in the final is because he can't be trusted.
18:38One thing I'm definitely not going to do is leave him alone tomorrow because I don't want that to be repeated again.
18:43Day two, and true to her word, Sarah keeps Paul on a tight leash as they drum up customers for her wine-tasting event.
19:01So it's a lot of fun, and it's only 25 pounds a ticket.
19:05Only?
19:06Bargain?
19:06Do you want to have...
19:07Isn't it?
19:07If you're interested, I'll show you the menu.
19:08If you're not, fine.
19:10I don't want to...
19:10What about this fine young man down here?
19:11Are you sure?
19:13Paul, I'm not being silly, that is not the way to go in and sell to those people.
19:19But why not?
19:20Because it's not the right approach.
19:22And as you saw, I'm not being silly, but you just literally went in and spoke to anybody.
19:28They...
19:28If that lady's not interested...
19:30There's three people in the place?
19:32There is.
19:33However, just going in off the street and talking to people as if like, you know, it's not the right approach.
19:40So what would you have done that was different to what I would have done?
19:42What I would have done is, first of all, ask if I could see the manager.
19:46You firstly annoyed that bloke by saying, you're probably not the decision maker.
19:50And immediately he got his shirt up, thinking, who the hell is she?
19:52But it doesn't matter, but the thing is, I've got the name of a person who is in charge of three different parts of every service.
19:57Yeah, but the whole point, you said to go down to these places and to knock on doors, straight in.
20:01Yeah, but Paul, listen, we've got the whole day together.
20:03Right.
20:03Okay, how do you want to play it?
20:05How do you want to play it?
20:06You're in charge.
20:06How do I want to play it?
20:06If you say to me, Paul, I, Asira, want to do all the talking, you do all the talking.
20:11But don't say that my way was wrong, because my way wasn't wrong, just because it was different to yours.
20:15Okay, you have to base your way on results.
20:18Okay, did you sell any tickets in there?
20:20Fucking hell, one, the first place we walked into at quarter to 11, and we happened to have had no result.
20:25That's what you're basing everything on, is that it?
20:28I could say that the reason we had no result was the fact that nobody was interested in going,
20:31and you put the backup of the bloke that was in there, by telling him it wasn't the decision maker, who's in charge.
20:36Paul, we are doing a task together, we are not supposed to split.
20:38If I'm walking down the street and I'm like, where is Paul, where is Paul, and you're in there, it makes a fucking difference.
20:44It makes a difference to you, not to the way I pitched it to him.
20:47That made no difference.
20:48Listen, how?
20:48Because he didn't know that I was with you or anything.
20:50Paul, listen to me.
20:51I've got all the facts, I've got all the presentation material, going in and introducing ourselves, hi, I'm Paul, blah, blah, blah,
20:58doing a pitch properly to these people today is going to be important.
21:03We'll do it your way, this time.
21:07Good morning.
21:08Hi, my name's Saira, this is my colleague Paul.
21:14Can I please speak to somebody regarding a corporate event that we're doing tomorrow night?
21:21Come along tomorrow night for 25 quid, have a great meal.
21:29No, not interested, fine.
21:31Thank you anyway.
21:32I hope we haven't given you indigestion.
21:33Bunch of tosspots.
21:34And the other bloke, Tosspot, was saying, no, you know, it was just being such an arsehole.
21:41It's like, we haven't sold any tickets and we know we've got a party for 140 people.
21:45We don't do it, we don't do it.
21:47Ticket sales are not Tim's priority.
21:55The cost of his fashion show is rocketing.
22:00Work out in your spreadsheet what this costs.
22:03Your budget is below.
22:06No, we need to cut back.
22:07We need to cut back champagne.
22:08We're spending 2,000 pounds on champagne.
22:10So our whole budget is on alcohol?
22:13A lot of which gets bought back.
22:14Well, not necessarily.
22:16A lot of which you make money on as well.
22:19Well, you need to put it.
22:20No, wait, wait, wait, wait.
22:22Can we, what can we knock off?
22:24Off of those drink lists?
22:26To be honest, the cost here that is making a budget higher is champagne.
22:29Champagne.
22:30Champagne is the main one.
22:33But if you want to cut down, we'll cut down.
22:34News of the project manager's problems reaches Sir Alan in his luxury villa in Marbella.
22:52They're about to get a taste of what being his apprentice will be like.
23:01Private number calling.
23:03Sir Alan here.
23:04Oh, hello, Sir Alan.
23:06And I'm just giving you a last minute in your life, well, one of a better word, a reality check.
23:12Yep.
23:13It's all very well being dressed up and looking nice and all that stuff.
23:16Without the punters, we've got no deal here.
23:18We've got nothing.
23:19We're on the same wavelength there, Sir Alan, yep.
23:22You know, from what I can understand, a 45 quid a pop, it's starting to worry me that,
23:27first of all, you know, the fashion industry is made up of a load of punters, right?
23:32They don't pay for anything.
23:35You need to get you and your team concentrating on bringing the punters in, because whilst this
23:40is all not about money, it's not all about the amount of money you're going to take on
23:44the night, you know.
23:45So it is the biggest consideration, of course.
23:48And I think you'd better have a rethink about it, because trust me, I'm giving you a lifeline
23:53here, all right?
23:54Okay, Sir Alan.
23:55Get on with it.
23:57Bye.
23:57Bye-bye.
23:58I didn't really think it was him.
24:01I thought it was someone pretending I nearly first started laughing.
24:06Okay.
24:07Tim?
24:08That's what you call a kick up the arse.
24:10It's what you call, you don't have to worry.
24:13Shall we go and start selling some tickets?
24:15Yes.
24:16All right, Sir Alan, thank you for that.
24:17Okay.
24:18Thank you, bye-bye.
24:20We're fucking around.
24:22I knew we were fucking around.
24:23Right, listen, I'm going to make a call, okay?
24:26Who to?
24:27No, I'm not making a call to us, because what he's basically saying, stop fucking acting
24:32corpora and get those people on the boat.
24:35Forget the ticket price, get people on that boat for three hours, because it's not all about
24:40profit.
24:41So as far as I'm concerned, we have got to go where there's thousands of people, and we
24:46just tell them and give them a ticket, and we just got to get these tickets out.
24:51Let's go.
24:52What?
24:52Let's get people onto a luxury cruise for five pounds.
24:56What about just ordinary stores or something?
24:58That's what we're doing, and we need people, and I'm ready to rock.
25:03Come on, Paul.
25:04We've got a job to do.
25:05Sarah decides to sell in the only way she knows.
25:08Do you want me to hold that?
25:09No.
25:10I'm going to bloody use it.
25:12Sarah, don't please.
25:13No, I need people.
25:14This is on TV.
25:15My mum's going to see it and everything.
25:16We have arranged an amazing cruise along the River Thames for tomorrow night at seven o'clock.
25:25This ticket would normally cost you about a thousand pounds, but I'm doing it for five
25:30pounds.
25:31There's me here and a small bloke in a stripy suit who looks a bit dodgy, but honestly,
25:36he's quite safe.
25:37Oh, no, it's a bona fide trip.
25:38You'll have a great time.
25:40I'll be there as well, or I'll put you off now.
25:43At the house, Tim's team are trying to sell in bulk to corporate clients linked to the
25:49British fashion industry.
25:50Can I speak to one of your event managers, please?
25:53Blessing Taylor.
25:54Blessing?
25:55Yeah.
25:56What a beautiful name.
25:58He's asked Ben, a consummate negotiator, to do the talking.
26:02Our retail, this is our retail price, is 40 pounds per ticket.
26:07You know the buyers.
26:08You've got a relationship with them, so it obviously makes sense for you to talk to them.
26:12Yeah, that sounds superb.
26:13The problem is, as I can guarantee, we're going to have to deliver that once more evening.
26:18I know the timing's a massive factor, but, yeah, it's a really exciting evening.
26:24It's a really sexy evening.
26:26We do not have the time.
26:29Oh, come on.
26:30You can always make time.
26:32You're a professional, Sharon.
26:33How likely is it that this is going to happen?
26:40Any possibility of shifting, let's say 20 tickets, let's say 10 tickets.
26:48Sharon, if it's one ticket, then you're doing us a fantastic favour.
26:54Excuse me, ladies and gentlemen, can I just spend five minutes of your time?
27:09Excuse me, would you be interested?
27:11In Covent Garden, Sarah's approach starts to pay off.
27:15You're going to do it, aren't you?
27:16Good kids.
27:18Have you sold him yet?
27:18Yes, I've sold him his ticket.
27:20Come on, are you coming as well?
27:21Raj and James flog tickets to young professionals in bars.
27:25There you go.
27:25There's a ticket.
27:26Thank you very much.
27:27For two?
27:28Great.
27:29I'd love to tell you two.
27:31After five hours of hard graft, Sarah and her team sell out.
27:35Raj and I followed a slightly different strategy.
27:37Go on, and you did a tenner?
27:38We did a tenner each.
27:39Well done.
27:40So, and I've just sold a whole load, a whole bunch of gaggle in there.
27:44I mean, they're loving it.
27:45So you've sold 50 tickets by and large for a tenner each?
27:47Well, we've also sold 12 for 25.
27:50We're boncing it already.
27:599 p.m. and Tim is getting desperate.
28:03He's still trying to sell in bulk.
28:06Now, to West End ticket agencies.
28:09Now, what we want to do is give the opportunity to as many tourists as they get to see all the sights of London at night,
28:14a tour of champagne and canopies, etc.
28:16Shall we try that one up there?
28:18Well, no, but he said to try in the clubs and stuff like Equinox and places that have got the little booths.
28:28Now, if you can get me 100 people to come, you can come as well for free and bring a friend.
28:33He's going to be able to do that at all.
28:35Is that going to be the same with absolutely everyone along here?
28:39We are quite lost.
28:41And now it's pissing a fucking rain.
28:44Can we go back to the car?
28:46Um, yeah, so I don't know.
28:49Can we get out of the rain, please?
28:58Tim hoped to score high with Sir Alan by staging an ambitious event.
29:02But has he set his sights too high?
29:14OK, I've got seven things.
29:16Bloody hell, our staff has gone up to 422 pounds.
29:20How come?
29:21I have no idea.
29:21Sarah has had a good day, but her unrelenting management style takes its toll on her exhausted team-mates.
29:29I've got one extra person at 9 pounds for four hours.
29:32Yes, but don't forget, that's for four hours.
29:34Yeah, that's it.
29:34That's all I've added on to your figures.
29:36How can that be?
29:37Well, that's what I'm saying.
29:38So if you give me your figures, then I can check what prices, because the pricing's all different.
29:44And that's why, that's your responsibility.
29:46Maybe Andy, for some reason, if you've got your figures, at least we can check to see if Andy has done something cheaper, and then we can go back to...
29:52This was supposed to be a 20-minute fucking session, this interview, and now all of a sudden it's 10 to fucking 11, and I didn't want to be sat here anyway doing this bloody bullshit.
30:01That's why I suggested tomorrow fucking morning.
30:03It's as simple as this.
30:04All you have to do is say, right, OK, tomorrow morning when we go to the boat, we'll look at them.
30:08You can't do anything about them now.
30:09There's a discrepancy.
30:10Fine, leave it, move on.
30:12But it's like 400 pounds worth.
30:14Yeah, but you can't do anything about it now.
30:15It's not 400 pounds worth.
30:16It's 110 pounds difference.
30:18Well, if you can't be bothered to go and get your book, Paul, and you can't be bothered to...
30:20I'm doing this, you fucking idiot, for you.
30:23Don't you...
30:23I am here for you.
30:25I've had enough of rowing today because you seem to think you can do everything right, when in fact you do exactly the same thing as everybody else.
30:32You do not do everything right, Sarah.
30:34My problem is you.
30:36Don't be here.
30:37I'm telling you, if you can't...
30:38You bloody pissed me, your fucking team, you idiot.
30:41That's why I'm here.
30:42Oh, just leave.
30:43Shut up.
30:44Oh, just leave.
30:44Shut up, the pair of you.
30:45For fuck's sake.
30:46No.
30:47You started the bloody day off getting up my bloody ass.
30:50If you're tired, just go to bed.
30:52I told you I was tired at 10 o'clock.
30:53But no, we want a meeting.
30:55No, we want a meeting.
30:56Right, guys, I'm going to make an executive decision.
30:58I'm not happy to have a meeting like this in a mood.
31:01Those people that want to go to bed, go to bed.
31:03Okay?
31:04And the other thing is, I'm quite happy to fire you, Paul, if you are going to take this kind of...
31:08Oh, fuck off.
31:08You can't fucking fire me.
31:10If I want to leave, I will leave.
31:13Right.
31:13But you are in no position to fire me with your executive decision.
31:17Paul, all I'm saying to you is if I do not want you there tomorrow, you're not going.
31:21I have done everything for this task to help you win.
31:24You've done nothing but caused me a lot of problems, to be calmest with you.
31:27Number one, I don't appreciate you talking to me like that.
31:29Hang on.
31:29No, James, hold on.
31:31No, no, no, no.
31:31Just come around.
31:32Let's have a round.
31:33Don't say it.
31:33James, number one...
31:34Right, whilst you have a round, I'm not going to take part.
31:36I don't appreciate you talking to me like that.
31:38I don't appreciate you talking to me like that.
31:39What I asked you was I need to sort the figures out, and I asked you to go and get a book.
31:43I told you I didn't want to have a meeting at 10 o'clock at night because everyone was going to be tired,
31:46but no, you insisted on me turn here to...
31:48Well, I was tired.
31:49Nobody else wanted the meeting, but you insisted on it.
31:52You said it was going to be 20 minutes.
31:54It is now 5 to 11, as I knew it was going to be.
31:56Paul, do you know what?
31:57If you want to go to bed, go to bed.
31:59But believe you me, if you take this attitude, I do not want you anywhere near that boat tomorrow.
32:03Fuck off.
32:04You are in no position to tell me what the fuck to do.
32:06Right, I'm very...
32:07This is fucking ridiculous.
32:09I just...
32:10I've just had enough.
32:16It's a fucking loon.
32:21I just want to try and gauge what you're thinking, and whether we can just sort things out,
32:26because, to be honest, I hear your point, I hear hers, I don't actually see any point in rowing at all.
32:32And you, too, fundamentally have to bury the hatchet.
32:35And that is what I would recommend.
32:40But I just, I've said my piece.
32:43That's what I think you should do.
32:43The answer, James, is no.
32:50I don't shout because I'm bored.
32:52I shout because I'm angry.
32:53I know you shout because I'm angry.
32:54She made a mistake, and I never apologise, because I never have anything to apologise for.
32:58When I get angry with someone, it means they've made me angry.
33:01And today with Saira was simply one of the most difficult days of my life, because I spent all day biting my tongue.
33:07Because that fucking idiot went around basically insinuating that everything everyone did was ridiculous,
33:15and that she knew it all, and she doesn't know it all.
33:19I think there is something to apologise for that doesn't mean that you have to go...
33:22She is a massive power trip.
33:24She's going to make an executive decision.
33:26She's thinking about firing me.
33:28She fucking picked me.
33:29There are some things that you said to her which were somewhat unnecessary.
33:33Like what? Say it.
33:34Well, telling somebody to fuck off in an angry sense, in whatever situation, there's never really an excuse for that.
33:42It was justified then.
33:44To you, maybe.
33:45Because she wanted to tell me to fuck off, didn't she?
33:48In a manner of speaking, saying that she was going to fire me.
33:51Well, I thought what she did was unnecessary in terms of, after you calmed down...
33:54She had said that I was a hindrance all day.
33:56She doesn't even know the meaning of the word hindrance, apart from when she stands in front of a mirror.
34:00She is nothing but a hindrance.
34:02How she got to this position, God only knows, but here she is.
34:04And I have spent the last three days doing my damnedest to try and help her.
34:09I understand what you're saying.
34:12And in a sense, it's down to you to make the decision or to do what you want to do.
34:15I don't understand what you expect me to say.
34:18To say sorry for what?
34:19Raising my voice or shouting?
34:20Yeah, but there's no reason why you can't give a conditional sorry.
34:23And what I would say is if there are some things, it's say, look...
34:25Get her in this room and I'll apologise.
34:27Get her in this room and I'll apologise.
34:28OK.
34:29Will you?
34:30I will.
34:31If she doesn't come in, it means she doesn't want to hear it, so then I won't.
34:34OK.
34:34You're tired, love.
34:55If you're tired, just go to bed.
34:57I'm sorry for raising my voice at you.
35:02I'm sorry for using bad language.
35:04Thank you, Paul.
35:04That means a lot.
35:05So let's shake on you.
35:06It's the day of the event.
35:33You see, you've got a queen on there.
35:35Everyone gets into queen.
35:36We are the champions.
35:38I mean, how appropriate is that?
35:39Not being stupid.
35:41Having kissed and made up, the mood in Sarah's camp is upbeat.
35:45But Tim has woken up with a headache.
36:02He still hasn't sold any tickets.
36:05In a change of strategy, he sends his team to target students at one of London's biggest
36:10fashion colleges.
36:11We find out what time a major lecture finishes.
36:20We ask them to refer to if we can walk in five minutes before the end of the lecture.
36:23We stand up up front and we say, look, this is happening tonight.
36:25Tickets will sell now.
36:27I've got the phone number for the London Institute.
36:29Do you want to call them and ask them in advance?
36:31Yeah, phone them.
36:32With the event looming, Tim hopes his high-risk strategy will pay off.
36:37It may have been easier just to have a sit-down dinner and get people to come and do a sit-down
36:42dinner.
36:42But that was obvious and it wasn't very wow in terms of an event.
36:49And it wouldn't have taken a lot of planning.
36:51It wouldn't have shown a lot of business acumen to just put on a dinner and dance, which is
36:55already what the boat's utilised for.
36:57To pull off a fashion show in three days, which I haven't done yet, but to pull off a fashion
37:04show in three days, would be a very big feat.
37:13This is going to be so good in here.
37:15I mean, the ticket's 40, but if we said 50, the ticket.
37:20For 15 pounds, you get champagne, a boat, a cruise up the river.
37:24Maybe take you around the bag, see some of the models, some of the stylists, that sort of thing.
37:27It'll be interesting.
37:28This is going to be one of the largest events to take place on the Thames this year.
37:34Cool, guys.
37:39Good call, this place.
37:42Good call.
37:45The team tell Tim the news he's desperate for.
37:48His event has sold out, but only to students, not big spenders.
37:55We don't foresee a profit being made this evening, which is disappointing.
38:00But there's so many different things that we're being judged on.
38:03And so we're hoping to tick as many of those boxes.
38:15Sir Alan's advisers scrutinise every single aspect of Tim and Sarah's management style.
38:21I'm pleased to see he's, well, I would say rolled up his sleeves, except he's got a T-shirt on, but he's actually, you know, grafting.
38:29But all his efforts could count for nothing.
38:32The model agency has a problem.
38:34Have your models not there yet?
38:36No, the models aren't there yet anyway.
38:37I mean, I'm not sure if I can actually get models, but I haven't arrived even if they're not ready to come.
38:41So what do you do if you've got no models?
38:44I don't know.
38:45I'm just looking at it.
38:46I'm waiting for a phone call from another agency.
38:48They've just called and emailed me to do something.
38:52Yeah.
38:53Okay, then.
38:53All right, then.
38:54You take care.
38:55Bye.
38:55Bye.
39:00Why, when you do two good things, five bad things have to happen?
39:04On the top of each box, just put chill and then just put red.
39:10Red, okay.
39:10Sarah's wine tasting looks set to make a profit.
39:15And I would just put all of the white and stuff just in a corner.
39:18That's what the bottle looks like.
39:19It's quite nice, isn't it?
39:20I think it's fairly cool.
39:21What strength is it?
39:2239%.
39:23That's all right.
39:24Right, okay.
39:24But her event's Californian theme is nowhere to be seen.
39:29A fact noted by Sir Alan's man, Nick Hewitt.
39:32What about the cactus?
39:33Wasn't there talking about cactus?
39:35There was, but we didn't manage to get the props.
39:38But we have got some, is it called bunting, coming along for around the wine,
39:45because it's all Californian and American and all that sort of stuff.
39:48She has blagged a Harley Davidson as a centrepiece.
39:53How's it going, Gareth?
39:54Hi, I'm Sarah.
39:55I'm Paul.
39:57That's a nice bike.
39:58Okay, it's going to happen, isn't it?
39:59All right.
40:03Oh, my God.
40:04This is a poser.
40:05This is it.
40:07Without too much of a struggle, they managed to get it onto the dance floor.
40:11Oh, my God.
40:12But, yeah.
40:13It's a better looking back from the photograph.
40:14Oh, my God.
40:14I can't believe it.
40:17It's amazing.
40:18Upriver, on Tim's boat.
40:23How you doing?
40:24Oh, my God.
40:25We're okay.
40:25His designers finally arrived.
40:28How old are you?
40:28Hello.
40:29They are fashionably late, but they have found enough models to do the show.
40:35I like that cool model.
40:36I'm feeling the love in the room.
40:38I'm feeling the love in the room.
40:38It's going to be a good show, everyone, yeah?
40:40Yeah.
40:40It's really, aren't you?
40:41We have a full bevy of models.
40:46We've got all the makeup artists, all the hair, all the seats, and we've got a guest list for 140 people.
40:53So, we've met our target, so the boat should be full, which is the main thing for us this evening.
40:59Everything we could have done is in place.
41:01Build it, and they will come.
41:03Good luck.
41:09Good luck.
41:10Good luck.
41:11Good luck.
41:12Enjoy, and let's just have a party.
41:15Everyone's been hands-on.
41:16Everyone's been positive, and it's just been amazing, and I just think, as a team, we're just going to have loads of fun tonight.
41:22I can't wait.
41:28They're getting really scrubbed up.
41:30They're looking really smart.
41:30Can you stop eating the can of those you back in?
41:32On Tim's boat, the rival event is underway.
41:49It's great, isn't it?
42:04When you cannot say that doesn't look fantastic.
42:07Four days of work, and we get that.
42:10Tim's ambitious plan seems to have paid off.
42:20But will it be Sir Alan's idea?
42:22So it's a fashion show, fashion show, fashion show.
42:31What we got down the back there, all our models.
42:33Would you like to have a look?
42:34Well, I shouldn't, really.
42:35Well, you might, well.
42:40Hello, ladies.
42:45Adventurous.
42:45Syrah's plan had been to sell wine by the bottle.
43:00But with so much free-flowing booze at the tasting tables, nobody's buying at the bar.
43:05We've only taken 151 pounds at the bar, and the measures that I've been seeing before are half glasses.
43:13At least her team are pulling their weight.
43:16Look at this.
43:17Not only look at the speed at which I'm doing things, but as we speak, I have a new load coming out of there, clean and ready for drying.
43:26Oh, shit.
43:32Syrah's worries about the free wine denting her profit are compounded by a surprise inspection from the boss.
43:43Get me a drink at least, won't I?
43:45Come on, hurry up.
43:46What would you like?
43:46I'll come all the way down the river to see you.
43:48Worried that Sir Alan won't be impressed by her takings, Syrah slashes prices.
44:00I would just say now the wine announcement, the bottles.
44:05We've got 30 bottles left, five pounds to take home.
44:13And eventually, the punters start spending.
44:18What it was being a success was to make sure that there were enough people on here to create an atmosphere and, you know, buy enough drinks and just do lots of the different activities.
44:34So I think it's been a huge success.
44:40Fantastic show, quick changes, four different outfits for each model.
44:45You couldn't offer better than that.
44:46So the crowd love it.
44:47That's the main thing.
44:48Well, how about that, then, for an evening of entertainment?
44:52Hands together for all the designers and models once again.
44:56Let me hear you.
45:06Twelve weeks ago, 14 candidates entered this house.
45:10They face a final meeting in the boardroom with Sir Alan, where one of them is going to get hired.
45:26Yes.
45:27Francis, could you send them in, please?
45:34Yes.
45:35Francis, could you send them in, please?
45:38Afternoon.
45:47Afternoon.
46:01Afternoon.
46:01Tim, from a managerial point of view, do you have any problems with your staff?
46:15Tim, from a managerial point of view, do you have any problems with your staff?
46:20We worked well together as a group, and that's not being diplomatic, that's being honest.
46:24I was just blown away with the energy and effort they put behind me as the team leader to ensure that we got the task completed, because basically they had nothing to gain apart from their reputations.
46:37Sarah, how do you think your staff held up?
46:42Yeah, we had a few little...
46:45Did you feel like firing anybody?
46:47I did, actually.
46:48Yeah.
46:48Due to the team that I had, the situations were calmed, and we didn't have to go that far, but I think...
46:54Would you have fired someone?
46:55I would have done, but I think...
46:56Were you close to doing that, or what?
46:57I was quite close to it, but the diplomat in our team made me see sense, so that was good.
47:02Hello.
47:03And because I'm an open-minded person, I listened.
47:05Tim, what's your call on why you went for the fashion show scheme?
47:11Well, we generated a number of ideas, because we had a brainstorming session once we'd actually seen the boat, and the boat lent itself very well to it.
47:17As you saw, there was a long runway, which could double as a catwalk, so it actually lent itself very well to the actual idea.
47:25Sarah, same question.
47:27We made it very clear to ourselves that whatever we were going to do, we were not going to spend money.
47:34We wanted things for free.
47:35And to be quite honest with you, we didn't really have a theme.
47:38We knew we wanted to have a party, wanted it to be quite simple, and then we really just let things happen.
47:44And then when we found our sponsor, we let them then decide the theme for us, and then go with it.
47:50One of the things I said to everybody was, it's not all about money and how much we make, but what is your real instinct, though?
47:57My instinct is that this is business, and it's about money.
48:01You know, everything that you do, or everything that I do, in a business environment, there's got to be a target, and you've got to reach it.
48:08The day, it's about money.
48:10And if you can go and have fun in games and spend thousands of pounds, but you're not showing a profit, forget it.
48:16Tim, same question.
48:18What's your general instinct?
48:20For me, personally, it was about an event which could be turned into a business.
48:24And that's why we went, when we did go down the fashion route, it's about how could we make fashion a business.
48:30And for us, it was about hosting a fashion event and having a long-term business strategy, where this will be the launch of it, and it's a viable object to be able to have taken through to the future.
48:42I'll give you my call on this.
48:43I sent you out with 5,000 pounds.
48:46You came back with 5,800 pounds.
48:48I sent them out with 5,000 pounds.
48:51They came back with 2,800 or something like that.
48:54They didn't actually make any money on the night.
48:56Tim, where was the money going to come eventually?
49:01The money was going to come eventually that designers would pay us, basically, to use our venues and use our expertise in putting on events for them in the future.
49:08Because we would now have something tangible to say, we did this in this time frame, and it was a massive success.
49:13As well as that, we also organized with the designers a commission structure.
49:18Should anyone purchase any of their goods on the back of our events, we'd take a certain amount of commission from that.
49:23So there was always revenue streams coming back to us.
49:26Sarah, you just heard Tim there talking about what his long-term strategy was.
49:32Why do you think that your thing would have been popular, or do you think you would have to, every single time you did it, come up with a different theme every time?
49:40I think with us, in the time that we were given, you know, why change a winning formula?
49:48You know, we spoke to the people on the boat, we said, you know, what works well, themed nights work very well.
49:54I'm searching for more of your creative ideas, not what the boat people say.
49:57OK. We would long-term perhaps do corporate events and corporate themes and product launches.
50:02Because, I want to put this to you, you are walking around Covent Garden minding your own business one day, and along comes some bubbly person who is virtually, you know, strangling you to buy something.
50:17But what they're actually saying is, I've got a boat, it's got a beautiful buffet on it, it's got a bar, we've got wine tasting, and it's a fiver.
50:25Wouldn't your reaction to that be, what's the catch?
50:27Yes.
50:27Yeah. So, don't you think that your ticket sales, really, actually reflected that you were giving away £20 notes for £5?
50:35To a certain extent we did that, but we weren't dishing out £20 notes and getting £5 back.
50:41What we were doing, we were getting rid of tickets, and what we wanted were people on the boat.
50:46Our main revenue source was not based on the tickets, it was based on everything else we had to offer on the boat.
50:52And if we didn't get people on the boat, we were just going to be in deep trouble, so...
50:56Hmm.
51:12James.
51:14If you want somebody who's going to be immediately effective in a certain team, then Sarah is probably more equipped for that.
51:22She's really hungry and enthusiastic.
51:24She just goes for the task and with the people, and she leads from the front.
51:29Can I add on to that?
51:31If you're looking at a rounded general manager who has got a number of skills in a variety of areas, then that is Tim.
51:40He can project manage, he can lead, he can make decisions, he can sell, maybe not as well as Saira, to be fair, but he's a little bit more consultative, he's a little bit more account management focused.
51:52And he has got that overall general management feel about him.
51:56Listen, ex-apprentices, once again I want to thank you for your very professional assistance in this last task, it's been great.
52:07Throughout my life I've bumped into a lot of people, I've done business with them, they've become friends of mine really over the period of time.
52:14I can add names like Richard Branson, Rupert Murdoch, and even Bill Gates, and I can honestly say that if I want to pick up the phone to them, they'll take my call.
52:25Here's my card, anytime you want to speak to me, I'll take your call, okay?
52:30Have a good trip back to wherever you're going.
53:00I want you to do me a favor, I want to have a chat with Nick and Margaret, perhaps with tape five, you step outside and I'll give you a call again, okay?
53:16Difficult, difficult this is.
53:30So the decision is very tough, there's clearly two different skills there.
53:43They both had their teams really behind them, I mean they both showed that leadership.
53:52You've been following them around for, you know, for weeks and weeks and weeks.
53:56What is your call?
53:57I think over the last couple of weeks, it's crystallised more and more in my mind.
54:07Come on Margaret, who should I hire?
54:11I think you should hire.
54:18If you don't mind, on this occasion, I'll ask you to leave, actually, and just leave me with them two.
54:27Send them in, please.
54:28It's not just about the last task, obviously.
54:54Because it would be wrong if it was just on the last task.
54:57I've got to take a view of what's gone on in the past 12 weeks.
55:02I've listened to Nick and Margaret.
55:05I've listened to your own colleagues.
55:06You've obviously got two different skill sets.
55:13Your colleagues have said that you're a great manager, a good learner.
55:21Sarah's super salesperson.
55:23But as you've no doubt picked up over the course of these weeks, I'm a man that makes up his own mind.
55:32It's what I've done all my life.
55:33One more time.
55:38Why should I employ you?
55:40You should employ me because of the results that I've produced for you over the last few weeks and months.
55:46I want the job.
55:47I want to work for you.
55:49I like what I see from you.
55:51And I think I will fit into your company very well.
55:53I think it's a straightforward talking company that wants to make money.
55:58And that's what I want to do.
56:01Why should I employ you, Tim?
56:04I'm at the right age to be focused into your organisation, to be adapted to the way that you work.
56:10I have all the right skills to produce fantastic results.
56:13I just need the right manager to make me do those results.
56:17And as you've said already, I am an extremely quick learner.
56:20So whatever you task me to do will be delivered.
56:23Tim, you're hired.
56:53I've given up my family, my little daughter, my friends.
56:58I've given up my family, my little daughter, my friends, my life, basically, for 12 weeks.
57:25Oh, no!
57:26I know, I'm sorry!
57:27I know, I'm sorry!
57:28I know, I'm sorry!
57:29Where did you get your car?
57:30Hello!
57:31Hello!
57:32Hello!
57:33Hello!
57:34He likes to be tested.
57:37And that's one element of the whole show that I knew all he needed to do was get into the house and he'll do well.
57:46I certainly am really, really proud.
57:49What's got me through all the time is that finishing line.
57:50What's got me through all the time is that finishing line.
57:51It's that job.
57:52I think we may have to unwalk.
57:56It's the achievement of working your socks off and being rewarded for it.
58:01And for me to go in and do what I've done is actually amazing.
58:04Well, before Tim starts his new job, there's still some unfinished business.
58:21Stick around, the sparks are about to fly as Tim, his new boss, and the 13 who were fired have one last meeting.
58:28You're Hired is next tonight, and you can hear more from Sir Alan on the Chris Moore's Breakfast Show tomorrow morning from 7 on BBC Radio 1.
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