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00:01This is a job interview from hell.
00:05I've been in business for 40 years.
00:07Your prize is working with me.
00:10From across the country,
00:1216 tycoons of tomorrow have come to London.
00:16Don't start telling me that you're just like me,
00:19because no-one's like me. I'm unique.
00:21They're here to compete for a job with a six-figure salary,
00:25working for Britain's most belligerent boss.
00:29This is outrageous.
00:31You haven't got a bloody clue.
00:33Not a bloody clue.
00:35Famously hard to please,
00:37Sir Alan Sugar controls a vast business empire
00:41worth over 800 million pounds.
00:44Once again, he's on the hunt for an apprentice.
00:47It's up to you.
00:48You open your bloody mouth,
00:50or I'll fire the bloody five of you if I have to.
00:52I don't give a shit.
00:54To land their dream job...
00:56The candidates will have to live...
01:00A decision has been made.
01:02Sir Alan has made it.
01:04And work together.
01:06We look like a right motley crew.
01:08We've got a hat on. Look for a man in a hat.
01:10We are sprinting. We are sweating.
01:12But there's just one job.
01:16You're fired. You're fired.
01:18This was a total disaster.
01:20You're fired.
01:27Previously on The Apprentice.
01:29The teams had to make ice cream,
01:31then sell it through London outlets.
01:33We're going to make millions.
01:35Millions, right?
01:37Lucinda's team started well,
01:39landing a big deal by the cinema chain.
01:41Who are you?
01:42We got it!
01:44Yeah, we got it.
01:45It's game over.
01:47But project manager Claire's determination
01:49helped her team clinch a last-minute contract.
01:52Thank you very much.
01:54That is a sign of a good salesperson.
01:56We kept up the momentum.
01:57Yeah.
01:58Against all odds.
01:59For Claire, it was an emotional victory in the boardroom.
02:03On the losing team,
02:06Lucinda's accusations about Jennifer came to a head.
02:09You have said to me that you feel that she's a snake
02:11and she's evil and that she's detrimental.
02:13If I was going to be uncomfortable working with anyone,
02:15it would have been you.
02:17But it was Lindy as head of the sales team
02:19who took the blame.
02:20I'm looking to the person
02:22that hasn't really brought anything to these tasks.
02:26Lindy, you're fired.
02:28Oh, my God!
02:34Now, 11 remain
02:36to fight for the chance to become The Apprentice.
02:486.30am.
02:50Good morning, this is Francis calling from Sir Alan's office.
02:56Sir Alan wants you to meet him at Hackney Town Hall.
02:58The cars will be ready to pick you up in half an hour.
03:01Lovely. Cheers.
03:02See you then, boy.
03:03You all right?
03:05I've been away for about an hour and a half.
03:08Just waiting for that bastard phone to ring.
03:11Sir Alan has told the teams to meet him in the east end of London.
03:24Destination, Hackney Town Hall.
03:32Sir Alan's roots are in Hackney.
03:34Born and brought up here,
03:36he established his first businesses in the area.
03:39Good morning.
03:44Good morning, sir.
03:46Here we are at the Hackney Town Hall,
03:49a wonderful place.
03:50Quite familiar to me.
03:52My birth was registered here
03:54and my marriage.
03:55And if my blood pressure goes up any more in the boardroom,
03:58my death might be registered here also.
04:01Now, I've mentioned births, marriages and deaths
04:05and those are occasions which are normally followed up by some form of greeting card.
04:11You're going to have to come up with your own special occasion
04:15and then go off and make a range of five cards covering that occasion.
04:22Once you've designed your cards,
04:25you will be pitching to three of Britain's biggest greeting card retailers.
04:32The team that comes back with the most amount of orders will win
04:36and the team that doesn't will lose
04:38and in that team, as usual, one of you will get fired.
04:42Michael, I need to get to know you a little bit more.
04:47So, I'm going to make you team leader of Alpha.
04:51Would you step over there?
04:56And Kevin, you're going to be team leader of Renaissance.
05:02All clear?
05:03Yes.
05:04OK, off you go.
05:23I'm looking forward to working with new people.
05:26I'm expecting an open-mindedness by everyone in a creative task,
05:30complete lateral thinking is imperative.
05:33I will do anything to win The Apprentice.
05:36There wouldn't be anyone I wouldn't screw over
05:38to get that sole prize
05:40and that's the absolute resounding truth.
05:48I think this is a fantastic task.
05:50It's creative.
05:51We've got creative people.
05:53We've definitely got a stronger team.
05:55You know, we're very innovative and quite creative.
05:58So, you know, I couldn't be happier.
06:01As a leader, I inspire devotion.
06:03People want to work for me because I make their life inspirational.
06:07By the age of 20, I had my first house.
06:09By the age of 23, I had my second house.
06:12By the age of 23, I had my Porsche.
06:14Now, I want a Ferrari and I'll do anything I can
06:17to be the most successful businessman the world has seen by the age of 40.
06:21Based at Hallmark's London studio, both teams have one day to invent a new occasion to mark with five greetings cards.
06:37Guys?
06:38What about, like, a national joke day?
06:41So the car would be based it all on humour and it would be simply to cheer people up.
06:45My idea is along the lines of cosmetic surgery, you can give a greeting card to someone who's about to have a boob job or a nose job, whatever it may be.
06:54And I think that's a good idea.
06:56Boob job, from my experience, most women, you know, are happy to tell people they've had a boob job.
07:02But intimate things like nose jobs and, you know, more intimate things.
07:06Things that, you know, you don't want to flaunt.
07:08The way I looked at it was that, yeah, it's a familial thing.
07:12So it's for families to give their loved ones.
07:14They're going under the knife.
07:17Down the corridor, Kevin's team is also trying to come up with an original occasion.
07:22Another one that I had was prom day, sort of graduation from school, which is a very American thing that's sort of coming over to England.
07:29That's a good idea.
07:30Another one was the environment.
07:31We're getting sort of a huge environmental awareness that's growing in the UK.
07:36I was also thinking if we could also go for a religious theme.
07:39Like, there's so many shops that I go to and you can't find Eid cards, you can't find Versace cards.
07:44And you do get them in a few shops, they're very limited range, they're very floral and there is a market for them.
07:48Can I, sorry, because we're going to be talking to people about these cards.
07:50How do you see the environmental cards?
07:52There's sort of days now, like saving the planet day and things like that.
07:57The supermarkets, they're paying you now to recycle your bags and things, aren't they?
08:01So they're obviously quite aware of that themselves.
08:03Yeah, almost.
08:04So we're all clear on what we need to do.
08:05Yep.
08:06We've got five key objectives.
08:07We're going to make this research count and absolutely nail Alpha to the floor by four o'clock.
08:14All right?
08:15Absolutely.
08:16OK.
08:17So team renaissance, well done.
08:18All right.
08:19Let's go.
08:20Have some fun.
08:21Kevin sends his team to see how well their ideas fit the high street card market.
08:26Tomorrow, both teams must pitch their cards to three retailers.
08:31The Celebrations Group, with 288 stores across the country.
08:36Supermarket giant Tesco.
08:39And market leaders Clinton Cards.
08:45I would want to send a card to as many friends as possible to say, look, start doing something
08:50about the huge impact that we're having on our environment.
08:54We're destroying the world with our actions.
08:57Let's take some action to counteract that.
09:00I'm going for pets.
09:02We've got to target as wide market as possible.
09:05That's what I'm thinking about, Sarah.
09:07I'm not thinking about targeting the smallest market possible.
09:10I just think the pets would be...
09:11Am I?
09:12Yes, I know, but I'm coming up with more than one idea.
09:15We cannot just focus on one idea.
09:17That's fine.
09:18We've got about 15 ideas, haven't we?
09:19Well, the more ideas, the better at this stage, I think.
09:24I feel that I'm not heard.
09:26And I do have some good ideas, which are just, you say it to them and they'll just ignore
09:30it and just won't answer.
09:31So that makes one think that the idea is not a good idea.
09:35And then when I mention it on a later occasion, it's like, oh, but why didn't you tell us?
09:42The greetings card market is already saturated.
09:45The team's new ideas must stand out.
09:48Excuse me.
09:49Can you tell me if you have any cards about dating?
09:52We do.
09:53You do.
09:54Do you have any to congratulate somebody on losing weight?
09:57Yeah, we do.
09:58You do?
09:59Best friend?
10:00Yeah.
10:01But you don't have anything to do with support the environment?
10:04No.
10:05Nothing for the...
10:06At the moment, environment's coming out above all the other subjects.
10:10So it's the topic that I think is the strongest.
10:13So I'm really pleased about that.
10:19Convinced by Jenny's idea, Kevin goes for a range of environmental cards to mark their newly created Save the Planet Week.
10:27When we're pitching to these companies, we really need to emphasise the fact that they've got to throw their weight behind it.
10:34So we say, look, this is a fantastic concept, but, you know, Save the Earth Week is only going to work if you put your backing behind it.
10:41And this is why this week we support national Save the Planet Week, but go out, buy a card, read up on some facts and start making a difference.
10:50If I compare Kevin to an animal, he'd be like a pit bull terrier.
10:55He bites quite easily.
10:57He's quite arrogant.
10:58A lot of...
10:59He's quite common within the house that people think he's got short man syndrome.
11:02I need to ensure that I contribute vastly to the task and pitching is what I do best.
11:09And, you know, I can put a lot of passion in my voice.
11:11He takes everything very seriously, which is good because you have to in business, but the fun fact is about zero.
11:19And these are all birthdays, these are all birthdays.
11:22Right.
11:23There's nothing in that market right now.
11:24We need to get to speak to some more people.
11:26Michael's team is also on a research trip.
11:30Visiting retailers they'll pitch to tomorrow, Rafe spots a gap in the market.
11:35Michael, hi, it's Rafe here.
11:37We all know about Valentine's Day.
11:39Yeah.
11:40During Valentine's Day, those people who are single pretty much feel like shit.
11:44So my idea was basically a singles day.
11:47Right.
11:48Anything else?
11:49No.
11:50No.
11:51That's it, Michael.
11:52Okay.
11:53Bye.
11:54Bye.
11:55I like that.
11:56It's not bad.
11:57We can throw that in the mix on Oxford Street.
11:59Come on.
12:00We're looking at opening the market up for singles.
12:03So we're celebrating a day of people that are actually single.
12:05We're celebrating that fast.
12:06Come on.
12:07Finally.
12:08My time is up.
12:09Come on the singles.
12:10Hey, I like that.
12:11How do you feel about that?
12:12When do you think would be the best time to do a singles day?
12:15Would you do it on Valentine's Day?
12:17Yeah.
12:18We feel that.
12:19Yeah.
12:20Guys, that's fantastic.
12:21Thanks very much.
12:22Cheers.
12:23Bye-bye.
12:24Bye.
12:25Bye-bye.
12:26Bye-bye.
12:273.30pm.
12:28With singles day agreed, Michael calls his team back to the studio.
12:34Hello.
12:35Hi.
12:36How are you doing?
12:37Good afternoon.
12:38Before starting work on designs, Michael needs a volunteer to pitch their cards to the
12:43retailers tomorrow.
12:44I do presentations, but it's over the phone.
12:47It's slightly different.
12:48I want someone who does presentations face-to-face, that has a lot of experience doing that.
12:53So, firstly, I want to know who's actually up for pitching the companies that we're actually
13:00going to write.
13:01Because there's everyone.
13:02I think it's important to make the distinction that this is a presentation and not a quick
13:06sense of pitch.
13:07And once we get that in our heads, I think we'll be fine.
13:10I agree with that.
13:11So, with that in mind, is everyone still up for doing the presentation?
13:14Yes.
13:15Yeah.
13:16I think I'm going to make a decision about that, and I'm going to put Rafe as the person
13:19who's going to do the presentation, because you're happy with that, Rafe.
13:22Yeah, very much, aren't you?
13:23OK, good.
13:24The spoken word is my tool.
13:29You know, the art of sales relies heavily on the ability to be able to communicate efficiently,
13:37and the ability to persuade.
13:39And those are two abilities that I have, you know, up to full capacity.
13:46Thank you, Joe.
13:47See you tomorrow.
13:487pm.
13:49Kevin's team gets to work on designs for the range of environmental cards.
13:55I don't know who was good at poetry at school.
13:59Anyone good at poems?
14:01A house with no insulation is a crime against the nation.
14:05Don't be a cheat.
14:06Keep in the heat and protect our next generation.
14:08Yay!
14:09I'm absolutely delighted that the subject of the environment has been picked up by the
14:15team, but they're all getting really passionate about it.
14:18And I've even spoken to Kev today about him giving up his Porsche and trading that in for
14:23a bicycle as well.
14:24So, goodness knows what's going to happen by tomorrow.
14:27Who will do the presentations tomorrow still needs to be decided by Kevin.
14:35With regards to the pitch, I think we've got some really competent people here around sort
14:41of one being not really confident at all and five being I'm so confident I would smash
14:46it.
14:47Where would you be?
14:48Claire, what do you think?
14:50I'm going to sound really arrogant.
14:52You know, the whole point is, it's not arrogance, it's self-confidence.
14:56Do you feel that you could go in there and just smash it to pieces and you're the person
15:02that they'd want to buy from?
15:04Yeah, definitely.
15:05This for me, it's quite normal.
15:08I deal with pitches every single day I go to work.
15:11It doesn't really phase me a huge amount.
15:13Sorry?
15:14I think on this occasion, I'd feel that either Jenny or Claire would be more suited to the
15:19pitch.
15:20Jen?
15:21I'm hugely passionate about the subject.
15:25I have a very strong sales background.
15:28For me, I'm totally 150% confident that I can go in there and nail a pitch.
15:35I know I can do that.
15:37I mean, I would really relish the opportunity to do it.
15:40So, I think what we need to do is just ensure that I can capture everything that you would
15:47want to put into it, and then I can put my own personality into it.
15:51I'm quite confident if it came down to it, if I was having a conversation with Sir Alan Sugar about the environment,
15:57I don't think he would have a chance of challenging me because I think it's such a powerful statement.
16:04And anyone who feels that the environment isn't worth saving is going to lose the argument.
16:10Through our cards...
16:12Midnight.
16:13Rafe put some final touches to his Singles Day pitch.
16:17And say, through our cards we put forward to you the notion of a Singles Day.
16:24For too long, the card market has ostracized...
16:29Yeah, this is what I'm talking about.
16:30This is excellent.
16:31For too long, the card market has ostracized those that are either on their own,
16:37through either choice or circumstance.
16:39Believe, man.
16:40You believe in your products so much.
16:42Oh, I do.
16:43They're going to buy it from you.
16:45In volumes.
16:46In volumes of stuff.
16:48Love it.
16:49Night.
16:50Night, guys.
16:51See you later, guys.
16:52See you later.
16:53See you later.
17:047.30am.
17:05Today, the teams must shoot their photos and produce five different card designs.
17:12They must be ready to pitch to three major retailers by 6pm.
17:24Project manager Kevin takes Sarah to the design studio to work on the layout of the cards.
17:29Kevin or Alex?
17:30Kevin.
17:31Kevin!
17:32The other half of his team will direct the photoshoot and have hired professional models.
17:41We look like a right motley crew.
17:43The plan?
17:44The plan?
17:45Photograph five different ecological images for the front of their cards.
17:48Woohoo!
17:49Well done, Alex!
17:50You've got to be smiling, Alex.
17:51Now, smile, Alex!
17:52Big smile!
17:53Big grin!
17:54Yay!
17:55Woohoo!
17:56Yay!
17:57Woohoo!
17:58Smile!
17:59Go!
18:00That was good.
18:01That was good.
18:02That's really good, isn't it?
18:03This is Claire.
18:04Hi, Tom.
18:05I spoke to your phone yesterday.
18:0612.15pm.
18:07Tom, a professional model, gets a brief from Jenny.
18:08And having just farted, your kilt is going to have kicked up at the back, revealing a
18:22rather nice pair of buttocks to the audience.
18:25But what it is, it's a really serious message about people actually utilising wind power to
18:29help reduce global warming.
18:31Shall we have a practice with pants on first?
18:34Whatever you feel comfortable, Tom.
18:36Pants on or off?
18:38Can we try to pants on?
18:39Yeah.
18:40It's a bit chilly, Tom.
18:41You'll have to bear with us on that.
18:42Can you put more power on this app?
18:45Yeah, the hands are in good position here.
18:48That's brilliant!
18:49Right, do you want a thong?
18:51Because we've got a thong that you can put on.
18:54It's a woman's thong.
18:57No, but it's like a sports one, so you can't tell the difference between men and women.
19:03Yeah.
19:04Yeah?
19:05Yeah!
19:06Yeah!
19:07Woohoo!
19:08Okay, so just some of those.
19:10Yeah, good.
19:11Looking really good, Tom.
19:12That's how it looks really good, guys.
19:14As far as men's bottoms go.
19:17Oh, with the arm!
19:18Oh my gosh!
19:20Can't wait.
19:22Back at the design studio, images start coming through.
19:25Okay.
19:26That's not you, is it, Kevin?
19:28No.
19:29He looks like a woman.
19:31I'll leave Kevin to choose this one.
19:33God, he doesn't exactly look manly, does he?
19:35The beauty of wind power.
19:37Well, there's something rather strange about sending a card in order to save the environment,
19:43even if it is made of recycled paper.
19:45It's going to have an envelope, it's going to have to be posted and so on, and it's going
19:49to contain a sort of sermon, I think.
19:52I'm not sure that's necessarily what people want when they send a card to somebody.
19:56What do you think, Kevin?
20:03On the other team, Michael has sent the girls to the photo shoot.
20:08And he's left them to sort out who does what.
20:12We need to discuss between the three of us, because there's three of us here.
20:16Nogue is telling you what to do.
20:19So what do you feel comfortable doing?
20:22What would you like to do?
20:23I feel comfortable doing anything, but obviously I think we all need to say, we do need to
20:27find roles.
20:28I tell you what, call Michael and ask him, he's the boss.
20:31Because if it's going to become an issue, I don't want that.
20:33It's not even becoming an issue.
20:35It's not worth arguing over.
20:36I'm not looking for an argument.
20:37Let's ring Michael and I'll do whatever is required.
20:39We don't need to call Michael.
20:40Sweetheart, we don't need to call Michael.
20:49Arriving at the studio, they still can't agree.
20:52Without sounding big headed, a lot of the ideas have come from my head, and I kind of
20:58know, you know, in terms of like, the phrases and where I'm going with it.
21:02Totally want your opinion on it.
21:04Absolutely.
21:05It needs to be a team thing, isn't it, as well, because I've got all the props and stuff
21:08like that.
21:09Yeah, exactly.
21:10And it's about being creative, and I am creative, and I'm sure Joan is as well.
21:12Yeah.
21:13So we all need to contribute.
21:14It's not going to be just, you know, your ideas and what you do.
21:16Lucinda, I'm not saying that for the moment.
21:17I know you're not.
21:18But, you know, we can't have three people cluttered around.
21:20Oh, absolutely not, no.
21:21So, are you okay with that, Joan?
21:23I'm fine with that.
21:24Right, fantastic.
21:25Yeah.
21:26Okay.
21:27Just really disappointed in Lucinda.
21:28It's like, she's looking for an argument all the time.
21:30I think it's also about creating a situation, you know, oh, woe is me, feel sorry for me.
21:36You know, people are making decisions without me, and nobody has.
21:39Hiya, how are you doing?
21:40Good afternoon.
21:41As the models arrive, they decide Helen and Jennifer will direct, while Lucinda takes care
21:46of the props.
21:48Their first photo is for a card aimed at single mums.
21:51Okay, let's try that again then, spinning round.
21:53That was absolutely fabulous.
21:55Woo-hoo!
21:57Can we have another spinning shot again?
22:02Which way?
22:03The one before, like that.
22:05Wow.
22:06Can we not have it just together, in two words, side by side?
22:10No idea.
22:11At the design studio, project manager Michael is with the rest of his team.
22:16But his layout throws up a problem.
22:19Do you have a...
22:20This is a ridiculous question, I'm so inept with computers, but do you have a spell check
22:23for this, because I want to make sure that that's...
22:25Yeah.
22:26There's no apostrophe on S.
22:27There.
22:28No, it wouldn't be there.
22:29It would be after the S.
22:30Yes.
22:31Just leave it as it is, I'm going to make a phone call, just to check that.
22:35Hello, is that the Telegraph?
22:37Yes.
22:38Can I get put through to the editing, editor's department please?
22:41It's really important, so if you could do that I'd really appreciate it.
22:44I think I'm mentally insane.
22:47How long does it take?
22:49Can I have the number please for the British Library?
22:52These are always the complicated ones, aren't they, where the apostrophe goes.
22:56Yeah.
22:57It's not easy to get it wrong.
22:58Do you want us to check and bring you back?
23:01If you could call me as soon as possible, I'd really appreciate it.
23:04Okay.
23:05I desperately need your help.
23:06Desperately.
23:07Well, I've not gone on to the web, and as far as we get back, there's no apostrophe
23:12anywhere.
23:13I would imagine the singles would be after the S, because it's plural.
23:19Everyone's coming out with something different.
23:22Can you try another library?
23:243.30pm.
23:29The photo shoot completed.
23:31The other half of Kevin's team set off to meet him back at the design studio.
23:36I hope Kevin, by the time we get there, I expect him to have had this pic pretty much nailed.
23:42If he's volunteered to do it and they've been sacked in the cards...
23:45Any of us could do it.
23:46He's going to have to try to sit in front of us, though, because some retail buyers won't
23:49listen to someone droning on.
23:51Yes.
23:52No, most definitely.
23:53Even if he just draws from all our opinions.
23:54Kevin's environmental pitch to the retailers is just over two and a half hours away.
23:59Please, Alex.
24:00But he's a bank manager.
24:02The only person who should be doing this pitch is Jenny.
24:05We've got a ready-made environmentalist who knows this subject inside out.
24:11And if we were going in there and talking about commercial stuff, I'd say, well, I'm probably
24:16the better person to it.
24:18But Kevin doesn't know about environmental stuff.
24:21Jenny.
24:22Jenny's the man here.
24:23The thing is, I have voiced that one.
24:25I voiced it last night to him.
24:27I have as well.
24:28The thing is, the equal space is between that really.
24:32With Sara's help, Kevin has spent six hours adjusting the card's layout and wording.
24:39Hi, guys.
24:40Well done.
24:41Good to see you.
24:43He asks the rest of his team for a proofread.
24:48I think it should be small.
24:49Just capital, insulate your home.
24:51It's incredibly incredible.
24:52Yeah, and then reduce your small e, small c.
24:56Is it italics?
24:57I don't want to talk about font.
24:59That's the decision I made.
25:00I just want to check that you're happy, that you think it looks okay.
25:03Okay.
25:04But, Kevin, not to be pedantic, don't say, do you like it?
25:07And if I say, is it italics, and you go, well, I don't care, I've chosen it.
25:11No, I didn't say I don't care.
25:12What I said is, we've had to make the decision.
25:15Yeah.
25:16It's very professional.
25:18But with their first appointment less than two hours away, Kevin still hasn't started work on his pitch.
25:24Let's do it.
25:25What I would like you guys to do if possible, if you could just start the pitch now, start getting some information together.
25:29Well, me and Zara finish these off.
25:31Yeah.
25:32Have you done anything on the pitch yet?
25:33No.
25:34We've literally...
25:35We've been on this completely.
25:36See if you could start it for me.
25:37Okay.
25:38Do you want her to go away from here?
25:39Yeah.
25:40And then give us some space?
25:41Yeah, yeah.
25:42Walk on the pitch.
25:43We could do the house.
25:44I'm not laughing.
25:49I feel like a naughty school girl.
25:52I can tell that Kevin's feeling very, very, very stressed.
25:56And I don't want to push him over the edge.
25:59I'm really surprised.
26:01On Michael's team, after three and a half hours of arguing about the apostrophe and the cards not yet printed, it's decision time.
26:21My grammatical knowledge says put it after the S.
26:26Okay, look, I'll tell you what I'm going to do.
26:29I don't want to hear any more about it.
26:31I'm going to put the apostrophe after the S.
26:33I'm going to leave it like that and then that's that.
26:35Because do you know what?
26:36We need to carry on.
26:37We've got so many things to do.
26:39We've got really little time now.
26:43On the other team, Kevin starts work on his pitch, coached by retail buyer Claire.
26:49And then I'd want to know how you're different from your competition.
26:53Then I'd say, how do you know that?
26:56Because I'd want to know, you can't just be going, I know that.
26:58I'd want to know, well, what research have you done?
27:00If you were stood in front of these people, Claire, do you think that you would remember from start to finish that complete process?
27:10Is that just embedded in you?
27:12Yeah.
27:13So is it not better to get someone with the most experience in that field to do it?
27:16You understand the industry?
27:18No.
27:19I personally think Jenny should do the pitch because for me...
27:21I'm loving how all of a sudden it's coming back to me.
27:25I would have been very happy to do this pitch had I known yesterday and I asked specifically because I would have been delighted to do it.
27:32Two hours before, I'm not happy to go in and do a pitch.
27:36It's a no problem, it's fine, we'll move on.
27:38Yeah.
27:39It's okay.
27:40Right.
27:41I was hugely disappointed that Kev realised that this pitch wasn't going to be as simple as it might seem.
27:46He'd left the planning of it far too late and at the eleventh hour decided to pass the buck.
27:51I was not prepared to accept responsibility for his failings as a team leader.
28:005.50pm.
28:02After two days of work producing their cards, the time has come to pitch.
28:08The pitch must persuade the retailers to place orders for the cards.
28:14The team with most orders will win.
28:16First stop for Michael's team, Clinton Cards, Britain's biggest card chain.
28:25The team's National Singles Day, scheduled for February the 13th, will be pitched by Rafe.
28:31Hi, Rafe.
28:32We have created not just a card, I believe we've created an industry and I believe we've created a diary entry.
28:39Without further ado, I'd like to unveil aforementioned concept, National Singles Day.
28:47A day in essence to celebrate being single.
28:51I think though you've missed a point.
28:54At that time, because Valentine's is certainly within second or third of our larger seasons,
28:59probably 40% of our store has been turned over to Valentine's Day.
29:04I'm not sure I would have tried to have it fight against one of our major seasons.
29:12Next, number two in the greetings card business, Tesco.
29:16I'd just like to say that we've come back from a very, what I would describe, positive meeting with the market leader in this particular department.
29:29And with that in mind, let's unveil National Singles Day.
29:34A day to celebrate being single.
29:38And you think people want to celebrate being single?
29:40Absolutely.
29:41Absolutely.
29:42On the day before Valentine's Day.
29:43Absolutely.
29:44Absolutely.
29:46So logistically, on one of the busiest days in the year, the day before, you want to try and sell different cards to what's all been sold.
29:52There's so many single people in the UK at the moment that despise Valentine's Day.
29:57So what we're looking to do is tap into that market and say, you know what?
30:01It's good to be single.
30:02It's cool to be single.
30:03Embrace being single.
30:04Let's be proud of being single.
30:06Right.
30:07And who's going to send the card?
30:11After your order.
30:12After your order.
30:13After your order.
30:15There's obviously a bit of an issue with the date situation.
30:18The last two people we've spoken to said, the date, we don't have the capacity, so why are we harping on about it?
30:23Do you not think that by changing the date, it basically goes against everything we've been pitching?
30:29My decision is we're going to remove the date from the pitch.
30:32I don't want any more deliberating about it. We need to go with the decision.
30:35Third and final pitch, the celebrations group.
30:45National Singles Day, a day to celebrate being single.
30:50And when would you propose that that day was held?
30:53We're quite receptive to, you know, to suggestions.
30:58So you don't know?
31:01It's not a case of not knowing, it's just, it's understanding that...
31:05We want to, if I can just interrupt you.
31:07We want to make sure, logistically, that it's viable for you guys as the retailers.
31:11Sure.
31:13You know, I've got half a dozen single-parent friends who I would, you know, I'd love to send that to, just, you know, in recognition of the fact that, you know, they are, I guess you could call them, you know, a forgotten part of society.
31:28Now, after some hurried preparation, it's time for Kevin to pitch his team's environmental cards to the retailers.
31:37The concept's so strong, I think you would really need to, you know, I'd really need to balls it up big time for it not to sell itself.
31:46First, Clintons.
31:48I just want to quote you some facts that I think are very valuable, not only to Clinton cards, but to every man, woman and child walking this planet.
32:03434 million tonnes worth of rubbish is throwing away each year in the UK.
32:1217 billion plastic bags are also thrown away.
32:26I truly believe that a basic, straightforward card could start to change the way we work, travel, live and have fun together.
32:39I open for questions.
32:43Who do you think is going to buy these cards?
32:45Lots of...
32:46Who's your target consumer, who's...
32:48The target consumer, okay, fine.
32:51The target consumer could be numerous people.
32:54When you look at the Live Earth concert, you had young children, families, single teenagers.
33:01I think I'm missing the point.
33:03The question that Debbie asked you was, who is going to buy it?
33:06Now, I understand people tuning into a concert, they're doing that because they're going to get music and enjoyment from it.
33:13What is the motivation to go into our shop and buy this card and give it to somebody?
33:18What is the motivation to come and buy that?
33:21First of all, I know who your market is, it's everyone, because people are more aware of green issues.
33:25I personally have slowed down enormously on the number of cards that I buy, simply because I'm aware of the environmental impact of all the paper that we're sort of sending and everything else.
33:37Do you think that's actually going to make somebody smile?
33:40If you don't put your weight behind it, then it's just the same as the US saying, we don't care about pollution.
33:56Do you have any more questions, Debbie?
33:57No, I'm done.
33:58No, I have no more questions.
33:59Thanks very much.
34:02Thank you so much.
34:04Nice to meet you.
34:05You can't go and pitch to national retail chains without any preparation.
34:11I wonder if they found him a bit angry?
34:13It hasn't given me any worries about the cards.
34:14At the end of the day, they weren't there to make our job easy.
34:15And, you know, if they don't want to support the environment, then Clinton Cards, you know, are an environmentally friendly company.
34:30And, you know, if that's the attitude everyone takes, then we're not going to be able to save any planet.
34:34Next, celebrations.
34:39Hi, I'm Sarah.
34:44Kevin, can I just ask, would you not consider it a contradiction in terms that somebody who is eco-friendly would want to pay for a card when potentially they could send an e-card?
34:56Wouldn't they do that?
34:57If you're eco-friendly, wouldn't you save the paper?
34:59Would you save the materials?
35:00No, I don't believe they would, because I think the whole point of this card is we're trying to educate people.
35:06Because at the end of the day, we all live on this planet and we all need to do something to fix it.
35:10Recycle, recycle, recycle.
35:12468 million tonnes worth of rubbish in the UK is disposed of every single year.
35:18I totally understand the message is good.
35:21I'm struggling to see how a greeting card is the best way of getting across this message to people.
35:27I believe it is.
35:28I mean, you could have balloons.
35:30I assume you sell helium balloons with the Love Our Planet logo.
35:35You could do mugs, pens, you could have t-shirts.
35:40Are they recyclable presumably?
35:42Yeah.
35:43Yeah.
35:44I think we're slightly moving off the point of this here.
35:47Thank you very much.
35:48Thank you very much.
35:50I really do appreciate that.
35:51Okay.
35:52Because I think you're so passionate when you're talking, just check your language and your body language,
35:57because you were pointing at her face.
35:59At one point, I felt like it was quite aggressive.
36:02So just, just mental notes.
36:04Finally, Tesco.
36:15I've actually got a vision and that's me walking into a store and straight ahead of me,
36:20I've got the hanging signs which says, Love Our Planet.
36:25What we've come up with and the concept that we've designed is a very environmentally based project.
36:33that we believe certainly a company of your size and with your weight could really make a difference.
36:40And what we're asking your customers to do is actually take notice and the fact that we can all make it happen.
36:48Okay.
36:49I felt that went beautifully.
36:51It went smoothly.
36:52I felt like we've captured his heart and mine.
36:55Okay.
36:56Team Renaissance hug.
36:57Yeah.
36:58I feel like a jerk for me.
36:59Well done, guys.
37:00A jerk?
37:01I feel like, I don't know who it is.
37:02If you own dinner sometimes I feel like a jerk.
37:03It were just.
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37:06I take pergunta's turn, but I will still engage my mind.
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37:13I am.
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37:21I don't know how to do it.
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37:28You can go through to the boarding room now.
37:53Afternoon.
37:54Good afternoon.
37:55Now, Michael, you were the team leader.
38:02I was.
38:03Yeah?
38:04Yeah.
38:05Your idea was...
38:06I decided to go with Rafe's idea, which was to celebrate singledom.
38:11We want to run that past this 61-year-old fart here because I'm missing the point.
38:16Who's sending it to them? They're sending it to themselves?
38:19No, no.
38:20Let's say you're going into a card shop to buy a Valentine's Day card for your loved one.
38:24There's also a section for your single card for your friend or your sister.
38:29Why February the 13th?
38:31Well, we could play alongside or feed into the Valentine's market.
38:36I'm only thinking as a person, you know, as a merchandiser myself.
38:40Where am I going to stick this on the shelf in my shop on a week that I've got to allocate space for Valentine's Day?
38:47In hindsight, would you have chosen a different date then?
38:49I wouldn't have.
38:50You wouldn't?
38:51No, I was happy with that decision.
38:52Right.
38:53How was Michael as the team leader?
38:55It was good.
38:56Good, sir.
38:57Good decision.
38:58What do you think?
38:59How was he?
39:00Quite good.
39:01Although there was an extraordinary period of about four hours where they toyed with an apostrophe in the National Singles Day.
39:06What was this?
39:07Grammar.
39:08Yeah, which is important.
39:09You don't want to get a spelling.
39:10You spent four hours working out where the apostrophe should go.
39:13Well, I think the editor of the Daily Telegraph.
39:15Don't get impatient with me, young man.
39:16I'm asking you a question.
39:18Did you spend four hours wondering where the apostrophe goes?
39:21It was about three hours, but yes.
39:23Oh, sorry.
39:24Kevin.
39:25Yes, sir, Alan.
39:26Team leader.
39:27Yes.
39:28Yeah.
39:29Same thing, really.
39:30What did you do with your team?
39:31Well, what we were positioning is having a Love Your Planet week once a year.
39:37And I wanted to get the point across that if we don't actually take notice, i.e. if the G8 suddenly decided we're not going to do anything, we're not going to make the world a better place.
39:46And if the biggest retailer in the UK could put their weight behind it, that could make a real difference.
39:51You know, cards are for sending a personal sentiment.
39:56People don't send cards to politically preach to people.
40:01And who did the pitches then?
40:03I did the pitch, sir Alan.
40:06Did you, as a team, think he was the best person to go forward?
40:09No.
40:10We had a number of discussions as a group about who could pitch because I've got retail experience, Jenny's already made.
40:17Yeah, you are a retail buyer, right?
40:19Yeah. Kevin was very adamant that he was good at pitching and he was the best person to do it.
40:25So you said, I'm the project manager, I'm going to do it.
40:28Yeah, I wanted to do it.
40:29Even bearing in mind that she is a retail buyer, so I mean.
40:31Well, I wanted to learn, sir Alan, and I had confidence in myself.
40:35Right. Well, we'll find out. Let's see how these retailers received you. Margaret, let's start off with Tesco's. How do we do there? Renaissance?
40:46Well, Tesco's bought 6,000 cards from Renaissance.
40:50Right. So they liked it. And Nick, how did Tesco's like Alpha's card?
40:57A little less with 1,500. Right. Clinton?
41:03Well, Clinton's didn't buy any from Renaissance.
41:08And Clinton's for Alpha?
41:11It's another 1,500 from Clinton's.
41:17And Celebration's?
41:20Uh, Celebration's didn't buy any from Renaissance.
41:23Right. And Celebration's for Alpha?
41:27They were keener.
41:30They bought 19 and a half thousand.
41:33Come on! What are you talking about?
41:35Come on!
41:36Come on!
41:42This is, this is not, this is not a football match.
41:45This outburst of yours, which is, uh, not something that I would condone normally in this boardroom.
41:53Apologise. Apologise. Apologise.
41:55Yeah. But, um, well done.
41:57Now, I've arranged a private recital for you, with myling class, back at the house.
42:05Off you go, and I'll see you on the next task.
42:17You see, when I heard your green idea, my initial instinct was, it was no good.
42:24And it seems to me that two leading specialist retailers agree with me.
42:31You need to go away. You need to talk amongst yourself.
42:34You will be back in this boardroom where one of you will get fired.
42:39Off you go.
42:40I think the, um, the concept is still very strong. I just think, obviously, it's not commercial enough.
42:57I don't think, Phil, that the pitch was, compared to the last pitch, the first and second were as clear.
43:02He tried to swing the pitch back to me at the eleventh hour, which hasn't been mentioned yet.
43:07And I'm quite happy to bring that up and discuss Kevin's presenting style, which is almost like a machine gun.
43:12Um, Sarah, you only delivered a couple of ideas that have already previously been done.
43:17You said, Sarah, what are your ideas? And I said, I want to think of the wider market.
43:20You said to me, well, of course I'm thinking of the wider market with the environment.
43:23It was just like a stop to that conversation.
43:26The one person that I absolutely think should be fired is Sarah.
43:29She delivered nothing but a smug look in the corner and didn't even have one tiny little thing to contribute to the team.
43:53Their choice is Terry!
43:55Are you guys amazed at that you've seen where Sony.
43:56Who?
43:58Whatever you hated sometimes.
43:59I'm going to stop you talking here.
44:01A little bit of a fact can lead to poker with the world.
44:03Again, that the other thing can lead to poker illegally.
44:06In here in the view, underneath her eyes and views...
44:38I don't see the point of sending one of these cards to someone.
45:06And I think where you went off the rails here was you went off in some kind of weird goody goodies supporting this, you know, green and environmental thing and defocused from what people really would go and buy.
45:21Who was the prime innovator of this topic?
45:26That was me, Sir Alan.
45:28Any member of the public that has a passion for this green stuff would say, the last thing I'm going to do is buy a card which is actually worsening the case.
45:40I disagree with that, Sir Alan, because I think at the end of the day we weren't trying to preach to people.
45:47How can you disagree with it?
45:49The whole principle of green is that a person is trying to economically acknowledge that I don't want to use materials unnecessarily.
46:00While I accept that in the long haul that we have to think about these green and environmental measures, I also try to think about today.
46:10I would have complimented you if you came up with some range of even bereavement cards that said something like, sorry to hear that your 11-year-old beautiful child got shot in the head by a hoodie.
46:22You know, sorry to hear that your loving husband with two children got kicked to a pulp.
46:28You know, because these are the problems that we've got at the moment in this country and these are the things that perhaps people might have signed on to.
46:35Two of these retailers that specialise in greeting cards thought your idea was appalling.
46:42In fact, I can tell you, Kevin, that Clinton Cards, for example, reported that your pitch was dreadful.
46:51Well, they found you a bit cocky.
46:53They found you preaching to them, not selling them cards, preaching to them.
46:57There was a smell of arrogance about you, they felt.
47:00So you decided to do the pitching, right?
47:03I did, Sir Alan.
47:04Yeah.
47:05Did anybody else put themselves forward?
47:08You two did.
47:08Can I just say that I think perhaps it was a good thing that Jenny didn't do it because she actually told Clinton that because of environmental concerns, she wasn't buying so many cards anymore.
47:20Is that right?
47:20Yes, I did, Sir Alan.
47:22Now, can you make a statement on one side saying that I personally don't buy so many cards anymore for this reason and then, you know, come up with a concept initially of this is what we should do?
47:34I really do passionately believe that that concept fulfils the hole in the market.
47:38Pitched correctly, it could have.
47:40I'll tell you what, it's beyond my comprehension, this.
47:43Kevin, you know what she does for a living?
47:47Yes, I know what she does.
47:48Yeah, she is a retail buyer.
47:49I understand that.
47:50So who better than a retail buyer to know what to say to another retail buyer?
47:55Absolutely, I agree.
47:56So there's a time sometimes, you know, when someone like yourself who seems to always want to be in the forefront should step away and let someone else who knows what they're doing, let them do it.
48:07When we started to prepare the pitch yesterday, which was, you know, at three o'clock, I actually said to Claire...
48:15Well, you changed your mind then, did you bottled it a little bit?
48:17No, no, no, I hadn't bottled it, Sir Alan.
48:19We were only putting the pitch together.
48:21So did he ask you then to take over?
48:23He did.
48:24The night before when we were doing the room...
48:25Why didn't you?
48:26Kevin was very adamant that his project manager, and he, to quote, has never lost a pitch in his life, wanted to do it.
48:33He's lost two here.
48:34He was very passionate about doing it.
48:36But, Claire, you do this for a job.
48:38I wonder whether, you know, you should have stepped in and helped out.
48:42Sir Alan, in my book, I felt that I did help out.
48:45You didn't step in.
48:47You actually said you thought Jenny would be better than you.
48:51Jenny here came up with a concept.
48:53I think we've all agreed here that the concept was no good.
48:56I wasn't aware of a huge array of ideas coming from anyone.
49:00I said there's a couple.
49:01But I had absolutely nothing that was delivered from Sarah throughout the course of the first date.
49:06And I feel that we have run a race, and we have tried to deliver success, whereas some people haven't even taken part in the race.
49:15Jenny, can I just get back...
49:15And I feel that that is really unfair.
49:18Jenny, every time I try to put an idea across to you, Jenny, you attacked me completely.
49:22That is absolutely rubbish.
49:24Can you support me on this?
49:25Jenny, do you know what, can I just finish, Alex?
49:28I mean, Kevin, you have to support me on this, because you were there, and you know how difficult it was.
49:31How many hours did it take us just to design the first card?
49:34I thought I was working hard, I did everything, then you should...
49:37Trust me, that I'm wise enough and old enough to know, you know, when people are ganging up on somebody,
49:41so I kind of discount, you know, 75% of what I'm hearing, and try and look through the mist.
49:47Claire?
49:49Yes, Sir Alan?
49:50Who should get fired?
49:52I think Sarah should be fired, because of her lack of contribution.
49:55Sarah Appreciation Society today.
49:57Kevin?
49:59Yes?
49:59Who should be fired?
50:00If I was going to fire someone, Sir Alan, I would fire...
50:06Sarah.
50:09Right.
50:11Which two are you bringing back in the boardroom with you?
50:13I'm going to bring Sarah and Claire.
50:17Sarah and Claire coming back in.
50:19You two, go back to the house.
50:21You three, go and wait outside, and I'll call you back in shortly.
50:24But I mean, basically, Kevin is not mature enough to understand that sometimes you've got
50:34in your midst somebody who can actually do something better than you.
50:39And there is an art in recognising that sometimes, you know?
50:43Claire, well, you know, she's a buyer.
50:48Why she didn't step in and try and save him, I don't know.
50:52But we'll have to find out.
50:59Hello?
51:00Yeah, Frances, send the three of them in, please.
51:01Yes, Sir Alan.
51:04Sir Alan's ready for you now.
51:05Kevin, what's Claire doing here?
51:23Claire's here, Sir Alan, because I feel she's got an awful lot of commercial experience that
51:29I don't have, and I'm not trying to say that I'm blaming Claire.
51:35I just feel that Claire had...
51:36You brought her back into the boardroom.
51:37Yes, the reason I brought her in is I feel that with her experience,
51:41she could have, at the earlier stage, recognised that the product that we were selling
51:46may not be good for the marketplace.
51:49Jenny is the one that innovated it, and if you want my opinion,
51:52I would have quite understood her sitting there better than Claire, quite frankly.
51:55Claire, I don't know why you, as the most qualified, I think, in the retail environment,
52:05didn't step up and just take over.
52:08I also don't understand placing the blame with Sarah.
52:12My only comment is that for the last three tasks, Sarah, after the task has said,
52:17I had a great idea, but I wasn't allowed to vocalise it.
52:19Can I just ask you one question?
52:21Do you feel we failed this task, not because of the design idea of the fact that you can't
52:27sell these cars, not because of the pitch, but because I was working on a day where you
52:31weren't even near me, but it was me.
52:33The point you're making is, what is the reason for losing the task?
52:38Was it the pitch, the poor pitch you gave to the retailers, or is it the bad idea?
52:45It's the bad idea, Sir Alan.
52:47Right.
52:47I truly believe it.
52:47So, therefore, why would you say she should be fired in this task?
52:50Because Sarah says that she's come up with some very good ideas, Sir Alan, that she didn't
52:55ever raise with me at any point in time.
52:58You've answered my question a long time ago, and I'll put the same question to you, Claire.
53:02I believe we failed the task because the theme was wrong.
53:07So, why is Jenny not in this room?
53:08I've got no idea.
53:09It was Kevin.
53:10Jenny, you know, from start to finish, worked very hard.
53:14She was very creative, and I think...
53:16Very hard on a poor idea.
53:19Very hard she railroaded you into doing this.
53:21She didn't railroad me.
53:22Well, she must...
53:22She did.
53:23I think she ran this bloody task.
53:25No, she didn't, Sir Alan, because I had complete control of my team.
53:29She did certainly not railroad me into anything.
53:32We, as a team, decided the theme.
53:35Kevin, you're sinking in my eyes, young man.
53:38Tell me, in less than a thousand words, why I shouldn't fire you.
53:42You will not get any more hard-working, self-determined, loyal person than me, and I would love you
53:50to give me the opportunity to show you one more time...
53:52I've given you the opportunity and this task, and it was a bloody mess.
53:56And I've made a mistake.
53:58Sarah, I have a worry.
54:00I do have a worry.
54:01All I've seen you do is moan.
54:02Claire, we've had our run-ins before in this boardroom.
54:09It is regretful that what you've learnt in the past six weeks does help you in your future.
54:15In particular, perhaps stepping up and taking over where you are more expert.
54:22However, Kevin, this whole task turned out a fiasco.
54:27And as a team leader, I hold you totally responsible.
54:32Kevin, you're fired.
54:47Off you go back to the house, and I'll see you on the next task.
54:50It is a big issue, but it's not marketable, and that's where they made their mistake.
55:00I think he talked himself into his departure, to be quite frank.
55:03It's a massive blow, and I feel quite angry that there's people in the house that I feel should not be there.
55:25And, you know, tonight, I truly believe that, you know, Sarah should have been fired.
55:31I'm, you know, I'm very disappointed.
55:33But, you know, there's nothing I can do about it now.
55:39Who's coming back?
55:41Kevin would be the one I would fire.
55:44No way, mate.
55:45But not Sarah.
55:46No way, mate.
55:51That's Kevin.
55:52Tata!
55:53How are you?
55:54Is that it?
55:55Oh, my God.
55:57Yeah.
55:57Fucking hell, did you get out of the fucking wardrobe?
56:00Kevin did get himself in circles, and to be brutally honest, I think his arrogance cost him his place.
56:06There's no, absolutely no way that Kevin should do five to see me.
56:09It's a completely nutted fantasy.
56:11And I think that Soraya's made the wrong decision, in my opinion.
56:15If I'm project manager, next time, and I've got to manage people like Sarah, I want to know what I'm managing.
56:20If four people out of five thought you didn't contribute, how are you sitting on that sofa?
56:25We worked as a team.
56:27I did get involved in the market research side of things, and then me and Claire got sent.
56:31The fact is this, if you don't perform, you're out.
56:34Simple as that.
56:35If you don't step up to the mark, you're going in the boardroom.
56:37Simple as that.
56:38Yeah, but you're not...
56:38Ending the story.
56:42We're putting her on fire.
56:44This is a reliving.
56:45This is a reliving of the boardroom.
56:47You don't need to answer these questions.
56:49A decision has been made.
56:51Soraya has made it.
56:52We do not need to fire questions at her.
56:54I'm not firing questions.
56:55As to why she did and why she didn't do anything.
56:58Rafe, it's my opinion.
56:59If I want to ask my opinion.
56:59I don't think you should ask them.
57:01Did Sarah's lack of contribution mean you failed the task?
57:05No, it didn't.
57:06Oh, right, so in future, in future, I'll take the low-risk option, the easy option that will
57:12guarantee that I can, I cannot work as a team member, and I can just say, right, I was
57:16responsible for this tiny proportion.
57:18It is all about doing your bit and doing the rest of it.
57:22Claire, you've done it enough.
57:22You've done it well enough, man.
57:24You've done it.
57:25You've done fantastic.
57:26You've done it.
57:31One job, now ten candidates remain.
57:35Sir Alan's search for his apprentice continues.
57:42Next week on The Apprentice...
57:43Morning.
57:44Sir Alan would like you to pack for a two-day business trip to Morocco.
57:47Guys, we're going to Morocco!
57:50The candidates head to Marrakesh, armed with an exotic shopping list.
57:57Yeah, a long clock, yeah?
57:58Where to get chicken?
57:59Wait, no, no, no, no.
58:01That is pretty spot on.
58:04To barter with the best in the business.
58:07One day in special place.
58:08Fifty.
58:09I only have fifty.
58:10What's your lowest you can do, Mohamed?
58:12This is far too much for us.
58:13You are not a business man.
58:17This is absolutely ridiculous.
58:19Are you having a laugh, or what?
58:20You're fired.
58:23Well, now Kevin's being given his cards.
58:25He tells all to BBC Two now in The Apprentice.
58:27You're fired.
58:28And you'll find exclusive preview clips from next week's programme at bbc.co.uk.
58:33On BBC Three now, film comedy for anyone who's loved and lost, and knows the best music to do it by.
58:40High Fidelity.
58:41Bye.
58:49Three.
58:50Two.
58:52Bye.
58:53One day.
58:53Point.
58:53One day.
58:54One day.
58:55One day.
58:55One day.
58:56One day.
58:56One day.
58:57One day.
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