Bloomberg Media's Anne Kawalerski on the Changes to Social Media, Talks Partnership with LinkedIn | Variety Studio presented by Canva - video Dailymotion

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Watch Bloomberg Media's Anne Kawalerski on the Changes to Social Media, Talks Partnership with LinkedIn | Variety Studio presented by Canva - Variety on Dailymotion

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00:00Continuing maturity of social media is changing how you navigate marketing and

00:04getting the word out to your consumers and subscribers.

00:07Yeah, so social distribution for publishing is obviously changing immensely.

00:12We've been really fortunate to have a partnership with LinkedIn for

00:16a couple years now.

00:17We were the first publisher partner as part of the LinkedIn Wired program.

00:22And we have over 50 partners as part of that program, and

00:24we're seeing a lot of success.

00:26And what this allows us to do is basically run a 3 to 15 second pre-roll

00:30video alongside LinkedIn's editorial video.

00:34And again, these advertising partners are seeing a lot of success.

00:36And we find that because we have this complementary audience and

00:39shared audience with LinkedIn around passionate professionals.

00:43Sure.

Bloomberg Media's Anne Kawalerski on the Changes to Social Media, Talks Partnership with LinkedIn | Variety Studio presented by Canva

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