Warner Bros' Cameron Curtis on utilizing data to promote films across platforms | Variety Studio presented by Canva - video Dailymotion

Watch Warner Bros' Cameron Curtis on utilizing data to promote films across platforms | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00You know, I think using data to really think about the audiences we're reaching and specifically

00:05thinking about ways to tailor messaging to those audiences and how we show up on every platform.

00:10So it's about saying authentic to the movie, but also making sure that, you know, the assets that

00:16you're putting on each platform feels very specific. So whether that's TikTok showing up

00:20in vertical or on YouTube, having kind of a cinematic look and cut to that. We're also

00:26exploring ways to show up in virtual worlds. You know, in the case of Beetlejuice, it was

00:30a real success for us. And we introduced audiences that hadn't experienced the first movie,

00:36had a chance to encounter Beetlejuice in the world of Roblox. And, you know,

00:39you think about how powerful that is. We saw that, you know, and audiences were spending an

00:45average time of eight minutes in the game that we created. And when you think about some ads,

00:50you know, you have seconds of time to reach people. This was an instance where you had

00:56people spending time with the brand in the afterlife, learning more about the story,

01:00learning more about the world. And there's, you know, technology like that and opportunities

01:06like that that just can't be beat.