Mastercard's Nicola Grant Discusses the Changes in Experiential Marketing and Working with 'Stranger Things' on Broadway | Variety Studio presented by Canva - video Dailymotion

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Watch Mastercard's Nicola Grant Discusses the Changes in Experiential Marketing and Working with 'Stranger Things' on Broadway | Variety Studio presented by Canva - Variety on Dailymotion

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00:00So when you think of experiential pre-COVID and let's say post-COVID, what are the biggest

00:06differences today? Yeah, well, we definitely see now this big surge back to IRL experiences,

00:17but what COVID has done is, together with the pace of technology change, has accelerated the,

00:24I'm going to call it the fidget of experience, where now people are seeking technology to

00:33enhance an in-real-life experience. There's a real cultural shift in fantastical experiences,

00:41people being part of their favourite show or being transported to a different,

00:48completely different environment. And so this shift is something that we're also actively

00:56participating in. We just have a partnership with Netflix for Stranger Things on Broadway,

01:04and that's very much part of our strategy. How did that come together? What is that about?

01:12So Stranger Things is a top TV show from Netflix, and they've taken it to the stage.

01:20So our partnership with them gives people access to pre-sale and priceless experiences around that

01:27event.

Mastercard's Nicola Grant Discusses the Changes in Experiential Marketing and Working with 'Stranger Things' on Broadway | Variety Studio presented by Canva

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