NBCUniversal's Jennifer Storms on NBA coming to Peacock | Variety Studio presented by Canva - video Dailymotion

Watch NBCUniversal's Jennifer Storms on NBA coming to Peacock | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00It's still pretty fresh and it's a big topic, but just sort of your top-line thoughts about

00:05NBA.

00:06Yes.

00:07It's a big deal coming to NBC and Peacock near you next season?

00:09Exactly.

00:10So excited.

00:11You know, right now getting close to the season's start.

00:14Obviously, we have another year, but it's an opportunity for us to spend the year really

00:18working closely with the National Basketball Association and learning.

00:22This is a great new audience to bring to our platform, our platforms, and the ability for

00:28us to bring it to life.

00:30We make big events bigger and we have such success with so many other platforms, whether

00:35they're sports or entertainment content on NBC, Peacock, any of the cable networks, Telemundo.

00:42So it's going to be a great opportunity for us.

00:44And I think this long runway of pre-planning really is going to give us an opportunity

00:49to make this something very incredible and special.

00:51And we've already started promotion.

00:53So we started promotion actually in the Olympics with a great bespoke piece of content that

00:58was signaling to the NBA on NBC Legacy and Round Ball Rock, which we're so known for.

01:03So having that foundation and that incredible legacy is just going to behoove us and make

01:09it that much better when we walk into this, you know, a year from now.