Jamie Allan on Nvidia's technological innovations for advertising | Variety Studio presented by Canva - video Dailymotion

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Watch Jamie Allan on Nvidia's technological innovations for advertising | Variety Studio presented by Canva - Variety on Dailymotion

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00:00I think there's two really exciting areas right now.

00:02One is to look at the traditional, you know,

00:06machine learning and data science that's been happening

00:09in ad tech and personalization and recommendation

00:12for a long time.

00:13And look at how you can bring

00:14accelerated computing to that.

00:17What that does for the industry

00:19is increases the efficiency of the computing,

00:22which ultimately can bring down costs,

00:23bring down energy consumption,

00:25and all the things that can grow exponentially

00:29if not looked at and innovated around.

00:31And, you know, we've done this in lots of other industries,

00:34and we've been working really hard

00:35to develop the tools needed

00:37to move that traditional data science workflow

00:40to NVIDIA's accelerated computing platform.

00:44That also brings with it the ability

00:47to have faster data flywheels.

00:50And the concept of the data flywheel isn't a new one,

00:53and I think the advertising industry

00:54is one of the biggest data flywheels of any sector, really.

00:58You can also look at financial services

01:00and healthcare as similar, you know,

01:01volumes of cyclical data information.

01:05As we increase the efficiency

01:07and the speed of processing data,

01:10you can create more intelligence from that data faster.

01:13And this is where we come into the world of generative AI

01:15and the tools that we're building

01:18to enable enterprises,

01:20both the end users of advertising,

01:22so the CMO groups in the industry,

01:25as well as the agencies and the ad tech companies,

01:29to be able to derive huge amounts of value

01:31from that data faster.

01:34That will then enable the ability

01:36to create things like fine-tuned language models

01:39much, much quicker with high levels of accuracy.

01:42That can then drive faster recommendation,

01:44really good consumer interaction.

01:47You know, NVIDIA's been building these toolkits

01:50and SDKs and platforms for a long time.

01:53Our AI enterprise stack is like one of the most,

01:57shall we say, like enterprise-hardened ways

02:00to deploy your own AI journey and your own AI tools.

02:03One of the really important things

02:05in that group of technologies,

02:06especially in this industry,

02:08is the ability to guardrail

02:10those language model interactions,

02:12especially when you're dealing with either consumers

02:14or your own internal teams,

02:15building co-pilots for them or AI agents,

02:18because you need those tools to stay on track, right?

02:22So within that guardrailing toolkit,

02:24you can be really specific about what they'll talk about,

02:27what they'll interact with, and what they'll do.

02:29♪♪

Jamie Allan on Nvidia's technological innovations for advertising | Variety Studio presented by Canva

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