Meta's Nicola Mendelsohn Shares the VR and AI Developments | Variety Studio presented by Canva - video Dailymotion

Variety

Watch Meta's Nicola Mendelsohn Shares the VR and AI Developments | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00Now, I know Meta has invested a lot, a lot in VR,

00:05hasn't really paid off as a product category just yet.

00:08But what is the interest?

00:10What's the appetite from advertisers?

00:12What's the opportunity?

00:13Yeah, so look, Mark set out a vision, a decade-long vision,

00:16in terms of how he sees virtual reality coming in.

00:20And we just announced, a couple of weeks

00:22ago at our developer conference, the latest Quest

00:25device, the 3S, which is really exciting.

00:28I don't know if you've tried it.

00:29But every time I put our latest version on,

00:32I'm kind of blown away by how it feels and how it is.

00:36What we also shared recently, though,

00:38was Orion, our first AR glasses, wireless, which, again,

00:43when I tried it, I couldn't believe what I was seeing.

00:46There was one moment when, and a lot of this is powered by AI,

00:51the vision for the Metaverse that Mark has set out,

00:54VR, AR, and AI, they're all happy bedfellows

00:57coming together.

01:00I had the experience of looking at a fridge, my glasses,

01:04and I were looking at the fridge.

01:05And I said, hey, I'd like to make a smoothie with the things

01:08that are in there.

01:09And a screen in front of my eyes came up

01:12with menu suggestions of what I could create.

01:15I was like, whoa, this is unbelievable.

01:18Then I was like, well, I'm going to try and trick it.

01:20I took a couple of the things away.

01:21And I said, now what would you suggest I create?

01:24Totally different recipe.

01:25Is that right?

01:26Yeah.

01:26And you see the same sorts of things where,

01:28and a lot of this is controlled by eye movement,

01:31and also with a device on your wrist.

01:33So you can make a haptic device on your wrist.

01:35So you can make small movements with your hands

01:37to either flick things on or move things on

01:39or move things left and right.

01:41Honestly, it blew my mind.

01:42I was beyond excited about it.

01:44Now, this is a prototype.

01:46You can't go out and buy it just yet,

01:47but it's an indication of where this is going.

01:50But so clearly there's an advertising opportunity here.

01:53When does it translate into real money?

01:56Yeah, so the way that Matter has built all of its products

01:59is we always start with people.

02:01Right back to the first question you asked me.

02:02How are people utilizing these things?

02:05Really understand that, get the usage up,

02:08and then we'll think about monetization after.

02:10We are not even thinking about that

02:12when it comes to these sorts of devices at this time.

02:16It's much more about getting out to people,

02:18people enjoying it, seeing it, and then

02:20we'll think about the other thing.

02:22You must have some thoughts.

02:25Well, actually, it goes back to the creator economy

02:27side of things.

02:29More and more people are creators today,

02:32even than there were five years ago,

02:33and more will be in another five and 10 years.

02:36So I think that's probably one of the areas

02:38that you would look at and think about first

02:40is in terms of how do you ensure that those creators that

02:42are coming with their followings,

02:44with their audiences, how do you make it something

02:47that they can flourish in?

02:48Because if they flourish, the ecosystem

02:51will flourish around them.

Meta's Nicola Mendelsohn Shares the VR and AI Developments | Variety Studio presented by Canva

Category

Transcript

Recommended