Common, T-Mobile's Vinayak Hegde, and Panay Films' Brian Klugman Talk Brand Partnerships | Variety Studio presented by Canva - video Dailymotion

Variety

Watch Common, T-Mobile's Vinayak Hegde, and Panay Films' Brian Klugman Talk Brand Partnerships | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00How might what you've done together so far impact your next

00:04job next role next next next next

00:09I mean I'm always looking to grow with these guys like them

00:12in this. I said this is a relationship that out want to

00:15continue to build on. And we will and like

00:20for me just like in the path of as it being an actor I want to

00:24get better and grow. I want to next spots to be incredible

00:28oranges to be like innovative in other ways and like connect

00:32with people in new ways so. But how is it affecting the

00:36outside of that well definitely I get greeted at airports like

00:40that's the guy from the T-Mobile commercial. Here's the suckers

00:45I've had you know a couple of people like you know big names

00:49say to be here is the suckers like wow you saw this

00:52commercial and it's funny because some people know they

00:55might not even know common as the artists or whatever but

00:58like you know that's the guy from the T-Mobile commercial.

01:01I like it because it's like that's part of brand

01:03partnership to like how can you expand and expose yourself to

01:06new audiences you ask about moving forward. I think it's

01:09important like that we think of we don't think of like working

01:12with someone an artist as like a one-off we talk about

01:15partnership we talk about building something together and

01:19that's something that can always evolve and change so I

01:23I think that's what we're looking for and that's what we

01:26have like when we work with common and other artists we

01:28work with is a partnership because and and the partnership

01:32doesn't go like us to you it comes from the Nike comes from

01:36the head. We have a lot of direct access with each other

01:41and that I think is very different and it cuts out a lot

01:44of those people in between that allows the creativity to come

01:47forward.

01:49I mean that is very critical

01:51compared to many other companies where

01:54the marketing department of the creative department is the only

01:58department that interfaces with

02:01people like Brian and Andrew

02:03a common we give a lot of access to them.

02:07Once they kind of couldn't could become a part of the

02:09family and working with us.

02:13And we do a lot of things right we're not just a wireless

02:16company anymore with magenta status.

02:18We do tools.

02:20The partner with you know we do sponsorships of many music

02:24events shows.

02:26There's a lot of we so we don't think about it just as

02:29an advertising only partnership.

02:33It's a sponsor to our response to my tour just got off with

02:36Pete rocks. Yeah.

Common, T-Mobile's Vinayak Hegde, and Panay Films' Brian Klugman Talk Brand Partnerships | Variety Studio presented by Canva

Category

Transcript

Recommended