Kelly Donahue Shares the Developments of Ford Integrated Services | Variety Studio presented by Canva - video Dailymotion

Watch Kelly Donahue Shares the Developments of Ford Integrated Services | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00What is Ford Integrated Services?

00:02Yeah, I mean, it's a brand new division.

00:03It was founded about a year ago.

00:05And it was built to essentially create and deliver

00:08new products and services and customer experiences

00:11that sort of meet at the middle of hardware and software.

00:14So what I mean by that are things like security packages.

00:18So moving from your traditional car alarm

00:20to things like remote monitoring through the Ford app

00:23or getting pings if somebody jacks up the back

00:25of your truck to tow it away.

00:27Or things like Blue Cruise, hands-free highway driving

00:30to ideally give you a little bit of sort of mental load,

00:34mental time back when you are on the highway

00:36or when you are in stop-and-go traffic.

00:39So these are kind of critical kinds of services, actually.

00:44I'd like to think so.

00:46I mean, our focus is on ideally giving our customer

00:49a little bit of time back or making the most of their time

00:52and ideally making their lives easier.

00:53Another thing we're looking at is really building out

00:56our entertainment offerings in the center screen of the car.

00:59So we just launched our new Ford Digital Experience software

01:03and now you can download apps and watch Prime Video or Tubi,

01:07who I just saw earlier, or Peacock or Max

01:11right on the center screen while parked.