Pinterest's Judy Lee on the company's future plans | Variety Studio presented by Canva - video Dailymotion

Watch Pinterest's Judy Lee on the company's future plans | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00What's on the roadmap?

00:02You know in terms of how are you gonna make these events?

00:04Pop out. I mean you're you're always trying to do better and and and you know be even less boring than last time

00:11That's right. Well, you know

00:13One of our creative leaders said because sometimes you know

00:16We always want we're obsessed with newness and we have to outdo ourselves each year

00:20But she's also like if you have a winning concept stick with it and just make it better

00:24And so we've done that for a few of our things like at the Cannes Lion Manifest of all

00:30That's been like a huge hit and so we're continuing with that concept

00:34But each year we have a different visual identity

00:37We have different insights that really help kind of guide where we go and we'll bring different talent

00:42The one mainstay definitely has been our tattoo partner friends

00:46But because I think that's just created such a stir

00:49But I think the thing I get really excited about is that now we're building

00:54Expectation a big piece of our event design is doing which is very similar to the platform

00:59You get inspired by something and then you go make or do something. And so I think for that

01:05We're always trying to see like what's trending? What's ahead? What are the audiences really into?

01:09And so that's one of my favorite parts of the whole building process