Canva's Jimmy Knowles on the company's goals in 2025 | Variety Studio presented by Canva - video Dailymotion

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Watch Canva's Jimmy Knowles on the company's goals in 2025 | Variety Studio presented by Canva - Variety on Dailymotion

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00:00We've got a keen eye towards 2025.

00:02I'm not into 2026 just yet,

00:04so I'm mildly jealous of the team's foresight there.

00:07But similarly, we found things that have really worked for us,

00:11that we've franchised, for lack of a better term.

00:15One of those things is our Canva Creative Juices platform,

00:19which has been really fun and really

00:20exciting for us to roll that out in different iterations,

00:23giving people the opportunity to play with

00:25Canva in a very unique, fun,

00:26exciting way and get a little bit of

00:28that hospitality moment as a reward.

00:30That's something that we've repeated and shopped out

00:32across a number of different events.

00:35What I think for me is

00:37really interesting and exciting about 2025 is,

00:40a lot of the work that we've been doing over

00:42the past couple of years has been within

00:43the confines of these industry events.

00:46We've been popping up at Advertising Week,

00:48we've been going to Dreamforce,

00:49we've been going to Possible.

00:51I think the brand,

00:53we're at such a critical time for

00:55our growth and the trajectory of the brand

00:57that I think we're going to start

00:58punching a little bit more above our weight,

01:01and really thinking for me about

01:04experiential through the lens of earned media.

01:07How are we leveraging

01:09our experiential platform and

01:10our experiential initiatives in a way that's going to get us

01:13headlines and make press and make people talk

01:15and have it be a little bit more buzzy.

01:17You're not getting that same effect

01:20from popping up at Advertising Week.

01:22While it's really great for our sales teams,

01:24we get a bunch of leads and we have

01:26really great conversations,

01:28I think experiential can serve the brand in

01:31a better way and we can be a bit more pointed

01:33about where we're activating,

01:34what we're doing, and how

01:36we're getting people to talk about it,

01:38which is going to be a big focus for us.

01:39Yeah.

Canva's Jimmy Knowles on the company's goals in 2025 | Variety Studio presented by Canva

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