Terry Crews Talks Impossible Foods 'Making Meat History' Campaign During the 2023 Tony Awards | Variety Studio presented by Canva - video Dailymotion

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Watch Terry Crews Talks Impossible Foods 'Making Meat History' Campaign During the 2023 Tony Awards | Variety Studio presented by Canva - Variety on Dailymotion

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00:00Can you give me a for instance about sort of how you're either approaching something differently doing the creative differently?

00:06Give me a for instance about things that you're doing that you couldn't even do 10 years ago now with all the tools and tech

00:11That you have at your disposal. Well, what's crazy? It was wonderful. We had our first campaign with impossible foods

00:17And what was so wonderful?

00:20We actually developed a musical

00:22That they could play at the tony's it was called making meat history. We went all in

00:28It's a whole full out musical

00:31um

00:32that that audience would understand and and actually

00:36Love you for putting it together for them, you know

00:39Because they knew they were going to play we knew we were going to play it at the tony's

00:42Um, and our big thing was about with impossible was to really show

00:46You know that this is an option. This is a wonderful option. No judgment

00:52No, you know because one of the things is you're eating meat or and it's like no the big thing is it's a wonderful option

00:58You can eat meat or you cannot you can choose

01:00And the whole thing is we have to show the history of me

01:04And how it all played out and it was so educational in a lot of ways too

01:08And it was so big and it was big. I mean, yeah, I I love because one thing that we do we take things to its extreme

01:16Um, which is how you stand out in the marketplace? You really have to give you know

01:22It's not enough

01:23To just say what it is and put it out there

01:26You have to go and make people pay attention to it give them the focus give them the interest and it creates the energy

01:37You

Terry Crews Talks Impossible Foods 'Making Meat History' Campaign During the 2023 Tony Awards | Variety Studio presented by Canva

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