Bruce Campbell Talks the International Footprint of the Warner Bros. Discovery Brand | Variety Studio presented by Canva - video Dailymotion

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Transcript

00:00One thing that is interesting, too, about the coming together of the two companies is

00:04the international business.

00:05And Discovery, obviously, did have a very big, it was one of its hallmarks, was Discovery

00:10had a big international footprint.

00:11Warner Brothers now comes in, didn't have as big, but brings you products on a scale

00:16of Harry Potter and Game of Thrones and things.

00:20In your view, what is that kind of the growth of the company's overall profile in the global

00:26marketplace now that you're competing in with Max, rolling out in all these territories?

00:31What is having that international footprint do for the overall company?

00:35Yeah, no, you set the question up very well, because I think the two companies, their sort

00:40of legacies when it comes to international are very complementary.

00:44So you're right, with Discovery, and this honestly predates even those of us who started

00:49in Discovery in kind of the mid-2000s, when John Hendricks and John Malone and Bob Myron

00:55founded that company, rather than taking money out of the company as it was becoming

00:59profitable in the US, they launched networks around the world.

01:03They were linear networks, obviously, linear television was the thing at the time.

01:07But by doing that, they had real boots on the ground.

01:09They had leadership teams, ad sales teams, programming teams in all these markets.

01:14Fast forward to the merger, what WarnerMedia did so well is distribute its content around

01:19the world.

01:21The WarnerMedia content engine, whether it was Warner Brothers Film Studios, the TV studios,

01:26knows how to produce probably better than anyone for global audiences.

01:30So you bring those two together, the sort of infrastructure and boots on the ground

01:33that we had on Discovery, with true global content coming from Warner Brothers, and we

01:39think that really uniquely positions us for growing our streaming business around the

01:44world.

01:45Because now, as we look at rolling out Max, and we're now in 65 different countries and

01:50growing, we have those teams that can identify local content, that can sell into local ad

01:56sales markets, but we still bring the great, great content that works around the world

02:01from Warner Brothers.

02:02So I think, you know, I wish I could say it was all part of a grand plan, but it was incredibly

02:07fortuitous part of that marriage that you had such deep, but very different approaches

02:13to international growth.

02:14It was not like, you know, we had all these linear channels on Discovery side, and WarnerMedia

02:19had so many linear channels, and we had to cut back.

02:22It wasn't that way at all.

02:23It was really, how do we use that WarnerMedia content to better support everything we had

02:28already started on the Discovery side from a distribution perspective.