Walmart's Justin Breton and TalkShopLive's Bryan Moore on the importance of relatability of content | Variety Studio presented by Canva - video Dailymotion

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Watch Walmart's Justin Breton and TalkShopLive's Bryan Moore on the importance of relatability of content | Variety Studio presented by Canva - Variety on Dailymotion

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00:00Content is different for everybody, right?

00:02And I think one of the things that we've learned is that it is so

00:04important for content to be relatable.

00:07And so we always, when we're onboarding partners,

00:10we're like, don't oversell, don't overproduce.

00:13Really make it something that feels as though you're inviting somebody into

00:16your space.

00:17We actually did, I think this is one of my favorite examples,

00:19we did a live stream earlier this year with Revlon.

00:22The live stream was hosted by Ashley Graham, and

00:25they did it from a bare studio space.

00:27I mean, it was like a foldable table with beauty products.

00:31Ashley was joined by her makeup artist, and

00:33they just, the focus was on the products.

00:35And it was a bare face to a beautiful, well,

00:39the faces were beautiful to begin with, but they, of course,

00:43used the Revlon product, and they created a seasonal look that was timely,

00:48was relatable, and it just, it was not overly produced.

00:51It was so authentic, and

00:53the amount of time that was spent watching that live stream,

00:57I think exceeded everyone's expectations, and

00:59certainly exceeds the expectations or benchmarks that you might find on

01:02social platforms.

01:03And so, for me, it's that relatability, that authentic,

01:07invite people in approach that I think works really well and

01:11is a part of our playbook and what we recommend to all partners.

01:14And I think one of the things that's so different from home shopping on

01:19linear television that we get to experience together is that people can

01:23engage in the video while it's live, right?

01:26So the content is also changing in real time based on what people wanna see,

01:32why they wanna see it, and we always, we talk about how what's so

01:38unique about what we do is it's really creating content that connects to

01:42commerce as opposed to leading with the sale and connecting the content.

Walmart's Justin Breton and TalkShopLive's Bryan Moore on the importance of relatability of content | Variety Studio presented by Canva

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