Kinective Media's Aaron Gallagher on Univision Partnership | Variety Studio presented by Canva - video Dailymotion

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Transcript

00:00Is there a success story from the past year

00:01that has caught your attention of what you guys did

00:04and is influencing how you move forward?

00:06Yeah, definitely.

00:06So as I mentioned, I started in January of this year

00:11and was focused on building out the sales team,

00:13but also bringing on board launch partners

00:15as we moved into our official launch in June of this year.

00:18And we had a lot of great success

00:19with a number of travel endemic advertisers

00:22like IHG and Norwegian Cruise Lines.

00:25But again, like I mentioned, outside of just travel,

00:28we worked with a number of luxury partners,

00:30including Bottega Veneta and McAllen.

00:34But we also did a really unique partnership

00:36with Univision, the Spanish language channel

00:40and streaming service VIX.

00:42So what we did with them was we created a custom channel

00:46or a hub on the in-flight entertainment system

00:50that had all content specifically from Univision

00:53and from their VIX streaming services.

00:54So it was a way to really give Spanish speaking travelers

00:59and our travelers the opportunity

01:02to engage with short and long form content

01:04specifically from Univision.

01:07But then we also were able to drive subscriptions

01:10for them as well.

01:10So in addition to that custom hub that we created,

01:13they ran 15 and 30 second spots

01:16on the in-flight entertainment

01:18that brought to life the VIX streaming service.

01:22And by embedding a QR code specifically

01:25within the ads that they were running,

01:27you could scan that QR code and sign up for VIX

01:29specifically while you were on the flight.

01:31So whitelisting that page on their site.

01:34And they saw a lot of great success

01:36in terms of like overall downloads

01:38and engagement with their content.

01:39So that was really a fun and unique partnership

01:43that we developed right from the start.