Terry Crews Talks Serving Audiences Through Super Serious | Variety Studio presented by Canva - video Dailymotion

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00:00Brands want to sell, but the talent wants to serve.

00:04And as an entertainer, I know if I'm serving my audience,

00:11it works, no matter what it is.

00:14But if you're trying to sell your audience, it might work.

00:17It might not.

00:19That's the issue.

00:20And we want to let brands know how to serve.

00:25And you need talent to do that.

00:26You need entertainment to do that.

00:28You need inequality for that.

00:31I can't tell you the number of campaigns

00:33I've turned down because they didn't

00:36want me to serve the audience.

00:38And I looked at the brief, and I'm like, man,

00:40what are you talking about?

00:42There's no serving anyone here.

00:43It's just sell, sell, sell.

00:45And give me an example of serving.

00:47Would that be just a laugh or something that

00:49is funny that you remember?

00:51We're still talking about the taglines.

00:53Of course, I remember your power tagline.

00:55Exactly.

00:57The reason we even called ourselves super serious

01:00is because we want to make people feel something.

01:03And that's the gist.

01:05And there are two times when you are super serious in your life.

01:09One of them is before you cry.

01:11The other is before you laugh.

01:13And it's kind of like, to us, it's about drawing emotion.

01:18If I am doing a dramatic movie, I

01:20want to make sure you feel the drama.

01:22But when I'm doing a comedy, I want you to feel that, too.

01:26And I feel like when people are served that way

01:29and they understand, wow, they went through the trouble

01:33to make me feel something about this.

01:35And it also develops loyalty with the brand

01:39once you've done that.

01:41We have people who are still like, I'm not going to lie.

01:44I would never recommend people do this.

01:46But I have people who have tattooed

01:49my image from Old Spice on their bodies.

01:52OK, if that's not commitment, I don't know what it is.

Terry Crews Talks Serving Audiences Through Super Serious | Variety Studio presented by Canva

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