Disney's Danielle Brown and John Campbell Share What's Next for ESPN | Variety Studio presented by Canva - video Dailymotion

Variety

-

Transcript

00:00What's next? I mean, obviously, bowl season's coming up.

00:04That's a big deal for you.

00:06So exciting. Yes.

00:07So we've expanded our SEC partnership,

00:10expanded rights amongst that big conference,

00:13which is so important to college football fans.

00:15And now the college football playoff has expanded to 12 teams.

00:18Yeah, super exciting.

00:20We've been talking to the marketers that have been in it with us from day one.

00:23And a lot of them are they're all super excited about what's to come.

00:27And the college football playoff,

00:29the championship game is coming up in mid-January.

00:32So lots to talk about and think about.

00:36The other key thing that we're incorporating into a lot of our longer term deals,

00:40because those are longer term deals, are our first party, as we were talking about.

00:44So we have about 60 million registered users on ESPN

00:48that have told us who their favorite teams are, who their favorite athletes are.

00:53What are they fans of?

00:54And the conversation and messaging can continue beyond the game.

00:58So how do they maintain that relationship with that consumer after the game is over?

01:03They can reach them all year long because we know

01:06their behaviors in a privacy focused way, of course.

01:09And they can continue that fan relationship throughout the year.

01:12So lots of exciting things to come with college football and all of our sports.

01:17You know, and another really interesting thing in sports is the rise of women's sports.

01:21Yes.

01:22You know, college basketball, WNBA.

01:25Yes.

01:26Soccer.

01:27I mean, is there a limit to the amount of sports people will watch?

01:34Is there a ceiling?

01:35Hopefully not.

01:36No, definitely not.

01:37It just seems like the number of hours spent viewing sports continues to go up.

01:42It does.

01:43What's it taking share from?

01:44Sports is a huge, huge passion point.

01:47I think people are spending more time with media.

01:50If you look at the amount of time that people are spending across all of our platforms,

01:54and ESPN is a platform, it's definitely increasing,

01:58but it's not taking away from entertainment.

02:00It's additive.

02:01So we're seeing incremental audiences.

02:03When you think about the social scale that ESPN has,

02:0738 consecutive months of being the number one sports offering in social.

02:11I think it's taking away from sleep.

02:13I mean, it might be taking away from sleep, but like on the entertainment side,

02:17like Danielle was saying,

02:18it's really not taking away from our eyeballs either and our consumption.

02:21Like when you think about specials,

02:24we had a really good year with some of our major specials from the CMAs

02:28to the New Year's Rockin' Eve to Oscars to Emmys,

02:31all double digits up in terms of the consumers,

02:34as well as on the commercial side of the business.

02:37And we have those upcoming again,

02:40which we're really, really excited about.

02:43And then on our streaming platforms, right?

02:45So like Disney, we now have Hulu on Disney Plus.

02:48So there's overall, you're seeing that consumption

02:51across our general entertainment on Disney Plus.

02:54ESPN is coming to Disney Plus.

02:57Disney Plus is going to be that immersive experience

02:59where consumers are going to spend even more time.

03:03They're going to sleep less.

03:05They're going to sleep less.

03:05And we haven't even started talking about that.

03:07ESPN flagship, sorry.

03:08It's a flagship coming next year.

03:10Yeah, I was going to say.

03:10Which is going to be a really amazing immersive experience for consumers.

03:16It's going to be the place to get everything that you need in sports.

03:20I think ESPN already does an amazing job of that, of course,

03:22but it's going to be even more in hand.

03:24And that's another arrow in your quiver to sell to a brand partner.

03:28Absolutely.

Disney's Danielle Brown and John Campbell Share What's Next for ESPN | Variety Studio presented by Canva

Category

Transcript

Recommended