Mastercard's Nicola Grant on Gen Z's Consumer Behaviors | Variety Studio presented by Canva - video Dailymotion

Watch Mastercard's Nicola Grant on Gen Z's Consumer Behaviors | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00What are the biggest consumer behavior changes that are affecting how you're planning for the future?

00:07Yeah, well, definitely Gen Z is the hot topic.

00:13And they don't need a physical card, right?

00:15They are dubbed as one of the first generations, I read this, to never step foot inside a bank.

00:22And so you've got to go to Gen Z.

00:25You've got to meet them where they are. They're highly influential.

00:29And their approach to life, to the consumption of content, is very, very different.

00:35And this generation is really driving a big change in the way we go to market,

00:42in the communication channels we use and the partnerships that we have.

00:47So what does that mean? Are you spending less on traditional TV, for example,

00:51and more on digital channels or partnerships with digital influencers?

00:57We still have a good mix of channels.

01:00You need a good mix of channels because we're not only targeting Gen Z.

01:04But our move into social is much stronger today than it was 10 years ago or 5 years ago even.

01:14But the other big shift in culture is the real intentional focus on experience

01:22and people wanting and actively seeking experiences, which is good for us because we're an experiences brand.

01:29But that's how we go to market. We focus on passions. We segment based on passions.

01:35So love of whether it's sports or culinary or music.

01:40And we have all of our sponsorship properties that then allow us to reach people

01:48through the things that they're really passionate about.

01:52Microsoft Mechanics

01:53www.microsoft.com

01:55www.microsoft.com