iHeartMedia's Jeff Cucinell Talks Extending Reach of Brands Like 'The Breakfast Club' | Variety Studio presented by Canva - video Dailymotion

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00:00You're a primarily audio brand.

00:02How does that translate visually, yeah?

00:05Yeah, I mean, we utilize our assets and repurpose.

00:09And again, to emphasize the reach and impact of our audio,

00:12we find a variety of different media placements

00:14and formats to share our message.

00:16Some may come in the form of video.

00:19A really good example here in New York

00:20is The Breakfast Club, right?

00:21The Breakfast Club is one of the most popular

00:24radio shows in the country.

00:25With Charlamagne Tha God.

00:26With Charlamagne Tha God, of course.

00:27They have a very active YouTube channel, right?

00:30That is generating millions of views.

00:32We embrace that as a medium to distribute our content, right?

00:37Some, we have a great photo and graphic design

00:39and social media team working on creating visual assets

00:42to live on social media platforms to extend our message.

00:44And then we repurpose a lot of our audio content

00:47to use across other audio distributors, right?

00:50We will take broadcast and we will share it on podcasts.

00:53We will take podcast clips,

00:54we will share it on broadcast radio.

00:56Utilizing different media formats,

00:58including the visual formats that you're talking about,

01:01is one way that we extend our reach.

iHeartMedia's Jeff Cucinell Talks Extending Reach of Brands Like 'The Breakfast Club' | Variety Studio presented by Canva

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