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Live Nation's Darin Wolf on Social Media's Impact on Concert Experiences | Variety Studio presented by Canva
Variety
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10/8/2024
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00:00
this modern age where there are so many different avenues to get a message out,
00:05
you know, some more effective than others, what are new tools that
00:10
you are really leaning on that help you get the message out, you know, either
00:15
gather audience or, you know, get the message to the engaged audience
00:20
that you're trying to reach? What have you found of late that have been
00:24
really important tools or platforms? I mean, I would say social media has become
00:28
really part of the concert experience. You see everybody, sometimes it's a
00:33
little annoying with their phones up in the air and they're capturing every
00:36
single piece of content. Used to be cigarette lighters. But, you know,
00:39
part of that is just that joy of being there and they want to share that
00:42
with their friends and their audience and that helps us in a big way, right?
00:46
Because if you have never seen that performer perform and now one of your
00:51
friends shared this great moment of that experience with you or somebody, one
00:56
of the social influencers shared that with you, now all of a sudden when that
01:01
artist comes to your town, you're really interested to go see them. So that's one
01:05
of the technology things that's wildly helped our business.
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