NBCUniversal's Jennifer Storms on audience trends after the Olympics | Variety Studio presented by Canva - video Dailymotion

Watch NBCUniversal's Jennifer Storms on audience trends after the Olympics | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00Now you're coming up on 60 Days Out, what kind of learnings are you gathering now that

00:06you've had the time to really analyze the data and look at the different who went to

00:10what on Peacock and various what rated for NBC?

00:15Are there any sort of long-term learnings about what sports fans are looking for, what

00:20they went to after the Olympics on Peacock, if you got a lot of sign-ups?

00:23Right.

00:24Well, I think we're learning that there's still an incredible halo from the Paris Olympics

00:29across the entire company.

00:31So we actually leveraged the Olympics as an opportunity to bring to life all of Comcast's

00:36NBCUniversal businesses within the game themselves.

00:39So not only did Peacock benefit with a great amount of sign-ups for the Olympics, but also

00:45you're talking about our other businesses, whether it be films or the parks business

00:49or even Fandango, others, that where we were able to provide that promotional support for

00:55their goals, objectives, and upcoming content has now transitioned into great opportunities.

01:02So I think we're leveraging that insight to continue to push and create authentic connections

01:08when we're in live events and in big events for the other properties to make sure that

01:13we create that consumer connection.

01:15We walked into our NBC fall and had some of the highest awareness numbers that we've had

01:19for our new shows because of the fact that we had the Olympics as this great launching

01:24off point.

01:26Brilliant Minds launched.

01:27I mean, I saw so much promotion for that in Zachary Quinto.

01:30You could see the priorities.

01:32Exactly.

01:33And the opportunity there is very much around the infinity loop that we've created with

01:37linear and with streaming that's a superpower internally.

01:40Because we did it for the Olympics, we're doing it for Brilliant Minds, where you're

01:43leveraging both the NBC and then the next day on Peacock as this sort of infinity loop

01:50to bring audiences and create a larger audience in totality.

01:53We have over nine million cross-platform on Brilliant Minds just in this short time.

01:58And when you look at something like Bravo, where we have next day on Peacock as well,

02:02over the past year, every single Bravo show has had increased audiences.

02:08And we attribute that very much to that infinity loop that we sort of create as a company.