Google's Sean Downey Shares the Biggest Questions Have About AI | Variety Studio presented by Canva - video Dailymotion

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Transcript

00:00And while we're still on AI, what do you think are the biggest misconceptions that people have

00:05about AI? Or maybe another way, what are the biggest questions people have about it when

00:09they come to talk to you and your team? Well, the biggest myth is that AI is going to remove

00:14their job or it's going to do the job for you. In reality, AI is going to be next to everyone to

00:21help them do their job better. And if you start thinking about transformation of skills and

00:26workforce, it's using AI to power insights or power media buying at scale or power creativity

00:33in production. And then you let the humans next to it do the hard strategic work, interpret data,

00:39build better creative ideas, use those insights to build better planning tools,

00:44and really learning how to sit next to AI and have it do the work that reduces growth while

00:48you do the work that has the strategy that tells them how to grow. And getting people to see that

00:53and build their functions and their businesses to take advantage of that is the big work right now.

00:58And some people really see it as this is as big a shift as putting a computer

01:02on everybody's desk. I mean, do you see it as that transformational?

01:05It's probably the most transformational thing that we've seen ever come to business. You use

01:12computer coming to desks. You can think of the advent of the internet. I was there in the very

01:16early days of internet advertising when we were putting banners on search pages. We went through

01:22the mobile revolution. We went through the programmatic revolution. This is just as profound

01:26because it's changing operating systems. It's changing business processes for people. And it's

01:31also giving exponential growth opportunity to people that we probably haven't seen since

01:37some of those bigger transformations and arguably could be a lot bigger.