CVS Media Exchange's Parbinder Dhariwal on making workflows more efficient | Variety Studio presented by Canva - video Dailymotion

Watch CVS Media Exchange's Parbinder Dhariwal on making workflows more efficient | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00What additional tools and technologies are making your work more effective in the marketplace?

00:05Yeah, I would say from a technology perspective, we're certainly enhancing the way in which

00:14we think about providing more tools to our advertisers.

00:19You know, that's something that we've started last year and continue through 2024.

00:27We bring self-serve components to the way in which we allow our advertisers to plan

00:33more effectively and control how they want to plan with us more effectively.

00:37I think as we go into next year, we'll bring more of that availability to our suppliers.

00:43You know, from a day-to-day tools and tech that we use, we use a significant amount of

00:50tech across the organization.

00:52We're very lucky in having that across the enterprise, and whether it's communication

00:57tools or otherwise, yeah, bringing that to life is really important.