NBCUniversal's Jamie Cutburth and Canva's Frank Cortese on making workflows more efficient with AI | Variety Studio presented by Canva - video Dailymotion

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Watch NBCUniversal's Jamie Cutburth and Canva's Frank Cortese on making workflows more efficient with AI | Variety Studio presented by Canva - Variety on Dailymotion

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00:00Where would you say an area of your work where that is sort of ripe for efficiencies sure?

00:05Yeah, I think you know at Kiva

00:07We kind of really employed this attitude of AI everywhere

00:09So we're always constantly looking to see what areas of the business we can kind of help

00:13Supercharge with AI or make things go faster more efficient more effective

00:16So that comes from everything from thinking about first draft ideas that are going to be leveraged against campaigns or certain times of the year

00:25Thinking about how we use AI for media targeting and measurement and things like that with our media agencies and our partners

00:31And I think you know when it comes to

00:33Using AI you can really help do a lot of the mundane things a lot quicker, right?

00:38You can create an ad once in in Canva

00:40And then you can kind of tell AI exactly how you want it to be changed for various different places for localization

00:45different times of the year, and I think those types of

00:48Capabilities and those that technology really helps us move quicker and create a lot more work more faster

00:54And I think we're looking at a lot in the when I look at the data and targeting side of our business and to better

00:59Understand, you know if you're coming in looking for a specific audience, and we're able to target our audiences with over

01:05300 and some different subsets and be able to understand okay

01:09This is where my audiences are which expedites then how we can develop the creative process

01:13And you know if this is where your audiences are what creative and content and we work with brands on the tonality

01:18So we're looking at how on the front end we load in more information and data

01:22So we're able to create bigger stronger more creative campaigns

NBCUniversal's Jamie Cutburth and Canva's Frank Cortese on making workflows more efficient with AI | Variety Studio presented by Canva

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