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THE APPRENTICE
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00:00This is not a job. I'm not looking for bloody sales, babe. I'm looking for someone who's got a brain that's going to start a business with me.
00:10Heading to London, 16 of Britain's entrepreneurial elite keen to start a company.
00:17I'm going to inject £250,000 into a business, your business, and you're going to run it.
00:27On offer, a 50-50 partnership with the nation's toughest investor.
00:32If you go sitting in the office for three hours and do nothing, or three weeks or three months, I ain't going to be a very happy bunny.
00:39Passionate about new money-spinning ventures, Lord Sugar's on the hunt for a winning business partner.
00:46With the greatest respect, that's not professional. If I can see something going wrong with the ship sinking, I'd bloody jump in myself.
00:52We can do it, we can do it. Come on, let's go.
00:54It's a deal worth fighting for.
00:57Everybody stop. We're not making any money here.
01:0116 candidates.
01:03What I don't appreciate is you guys laughing your heads up.
01:06You earn respect, and that's how it's done.
01:0812 tough weeks.
01:09Whoa!
01:10You wouldn't even take a penny off.
01:12One life-changing opportunity.
01:14You're fired. You're fired. I don't think I could go into business with you. You're fired.
01:20Previously on The Apprentice.
01:32You heard about the £250,000 investment. Well, I'm not going to throw that into the first task. What I am going to throw in is £250.
01:41The teams had to turn fruit and veg into pounds and pence.
01:45Here's a fact. We've got ten minutes to get this sorted. So come on, move.
01:49The boys hope to squeeze a profit from juices.
01:52Is that an orange?
01:53I don't know.
01:54While under Melody, the girls made a meal out of hot lunches.
01:58You'll taste that uncut ragu. Another margin.
02:02Accountant Edward took the lead.
02:04You're holding them too long. Get on with it. Squeeze the balls out of it.
02:07But his plans didn't add up.
02:09We need to be selling.
02:11Fresh soup. Only £1.
02:13And his team's attempts at sales proved fruitless.
02:16Hello, madam. Can I interest you in fresh fruit?
02:18Leaving the girls to make a healthy margin.
02:21We had some fresh fruit yesterday.
02:24Thank God I'm here.
02:25In the boardroom.
02:27Very, very well done.
02:28An early win for the girls.
02:30That's what it's all about.
02:31Criticism for Alex.
02:33Back office then, was it?
02:34If you want to look at it as back office, but had there been no back office, there'd have been no front line sales.
02:38Good place to hide.
02:40Absolutely not.
02:41And a lucky escape for Leon.
02:43I'd say he was at the weaker end of our team.
02:45You're in by the skin of your teeth here.
02:47But Edward faced the chop.
02:49You said that I'm Lord Sugar's dream.
02:51With the greatest respect, you've been a bit of a nightmare.
02:55You're fired.
02:56And became the first casualty of the boardroom.
03:00Now 15 remain, battling it out to become Lord Sugar's business partner.
03:115am.
03:12Excuse me.
03:13Good morning.
03:14This is from Lord Sugar.
03:15Thank you very much.
03:16Good morning everybody.
03:17Guys, can everyone come down to the kitchen?
03:18Guys come on.
03:19Guys come on.
03:20Guys come on.
03:21Guys come on.
03:22Guys come on.
03:23Guys come on.
03:24Good morning.
03:25Good morning.
03:26Good morning.
03:27Good morning.
03:28It's only right that I should be briefing you this way today.
03:33because your next task is all about technology.
03:37Thank you very much.
03:38Good morning, everybody!
03:41Guys, can everyone come down to the kitchen?
03:45Good morning.
03:54It's only right that I should be briefing you this way today
03:57because your next task is all about technology,
04:01something which I know a thing or two about.
04:03Now, you're going to be working in a market that has exploded
04:07over the past couple of years.
04:10Mobile phone applications, better known as apps.
04:15I want you to develop a new app,
04:17and your one has got to be world-class.
04:20You're going global on this one
04:22because tomorrow your apps are going to go live
04:25on the internet for 24 hours.
04:28The team with the most downloads will win,
04:31the one with the fewest will lose,
04:33and in that team, one of you will be fired.
04:36Now, your cars will be here in ten minutes,
04:39so you need to get a move on.
04:41I'll see you in the boardroom.
04:43Oh, my God!
04:44Oh, my God!
04:47Two days to design, launch and promote
04:51a new mobile phone application.
04:53I'm going to join the red tie every day today.
04:57I'm not wearing one.
04:58Oh, yeah.
04:59It's all about creative thinking, isn't it, this one?
05:01Yeah, fair enough.
05:02Let the juices flow.
05:05And for the second time running,
05:07it's girls versus boys.
05:09They're not being funny.
05:23We have to get ourselves heard this time
05:24and not for the wrong reasons like last time.
05:27This time we've got to put ourselves on the mat.
05:29We've got to prove why we are here.
05:33How good would you feel
05:35if the girls team won for a second time running?
05:37Imagine the look on those boys' faces.
05:39We have got to do it.
05:42There's approximately 12 hours to get this app done.
05:45Are we fast approaching where we need to move?
05:49This is absolutely fast.
05:54Did you have an apple?
06:048 a.m.
06:06Central London.
06:07Creative base for both teams.
06:11Leading app developers grapple.
06:16First, some expert advice from chairman John Claydon.
06:20Good morning, everybody.
06:22Now, what is an app?
06:23An app is a little package of software
06:25that you download from the internet
06:26to fulfil some specific role or function.
06:29Three years ago, apps scarcely existed.
06:31This year, total downloads are going to hit something around $10 billion.
06:35Now, a lot of apps get downloaded for free.
06:38That can still make perfect business sense.
06:40This is a very sought-after piece of real estate, this screen.
06:42It can be your shop window.
06:44You can advertise.
06:45You can build brands.
06:46You can build revenues.
06:47Business-wise, right now, this is pretty much where it's at.
06:50First job for both teams, elect a project manager.
06:56I'll put myself forward.
06:57This whole thing, I feel, is my domain.
06:59Stepping forward for the boys,
07:00fast food marketing entrepreneur, Leon.
07:03I was looking into creating an app for my business
07:05so I understand the logistics behind it.
07:07Also, I think it would be good for Lord Sugar
07:08to see that I've taken on his notes
07:10and wanted to become project manager to prove him wrong.
07:13No offence to you, Leon, but I'm not really interested in that.
07:16I'm just interested in making sure we get the right person, you know?
07:20OK, do we just want to go straight to...
07:22I'll also put myself up for the task.
07:24I've been software, have been for eight years.
07:27I am from the technology industry.
07:29I have experience in writing software,
07:31so it's a pretty good picture, I'd say.
07:34I have the capability to lead.
07:36I'll do it, no problem.
07:39Guys, I think, from what I've heard,
07:40there are people better placed here to lead from the front.
07:44OK, shall we go to a vote, guys?
07:45I'm going to start a vote.
07:46I would back Leon, and I think you're going to lead us to a win.
07:49Leon.
07:51I've already proven myself in business.
07:52I've turned over a million pounds for the takeaway industry.
07:55I am young and I'm ambitious.
07:56I'm a natural leader, and I don't need to shout to be heard.
08:00Congratulations, Leon.
08:02It's quite an interesting task.
08:03I'd like to step up and put myself forward.
08:06What are your things?
08:08Anyone else?
08:09Volunteering to take charge of the girls, Edna.
08:13I'm a chartered business psychologist.
08:15I'm at the top of my game.
08:16As a manager, for me, it's very much about being tough.
08:19I don't suffer fools gladly.
08:22At the moment, only Edna's put herself forward,
08:24so if that's the only person, then let's go with it.
08:26OK, brilliant.
08:27So, Edna's our second project manager.
08:29We're all behind you.
08:30Thank you, guys.
08:30I'm just going to call a bit of order.
08:34We literally, within the next five minutes,
08:36need to have a sub-team out there doing the market research.
08:40It's an industry moving at breakneck speed,
08:43and the girls move fast to get the measure of the market.
08:47Do you suppose you can download applications?
08:50Led by events creative Felicity.
08:52How many apps do you download in a week?
08:55From social networking and money-spinning games...
08:59I've downloaded the maps and the stocks and shares.
09:01...to the latest in satellite navigation...
09:04More like a novelty thing, a game.
09:06I think anything to do with skin.
09:08There's an app for almost everything.
09:10Most of the people that I interviewed said
09:12that it needs to be very easy to use, idiot-friendly,
09:15or we want a time-filler.
09:17But get the right idea,
09:18and it could become an overnight success.
09:23Toilet roll, word of the day.
09:25Bubble paper that you squeeze and it crackles.
09:28I like that.
09:28Any time someone sees bubble paper or gets bubble paper,
09:31you want a popper.
09:31You want a popper, yeah.
09:33Temperature on this day.
09:34It will tell you the temperature in London of this day
09:36exactly a year ago.
09:39Um, a traffic light.
09:42Just having traffic lights, or...?
09:44Uh, yeah.
09:45I didn't really think it through much more than that.
09:47Scrub it off.
09:49Just remember, guys, this is going global, okay?
09:52I've got one. Sorry, I've just fired one up.
09:53What about regional accent insults?
09:56So, like, you mug from a Cockney,
09:58something from a Scouser,
09:59something from a London, a Northerner,
10:01everything like that.
10:01You just push a button, press,
10:02you mug, or, like, you shag.
10:04Yeah, yeah, yeah.
10:05We could have that.
10:07I think that's well worth going out.
10:08Yeah. It looks like we're going with the slang app.
10:11I came up with the idea.
10:12It's going to be simple, cheeky,
10:14easy little app
10:15for people to have a bit of fun with, basically.
10:17I think it's great in the fact
10:18that there's so much more that can be added.
10:20You could upload extra stuff over time,
10:22and people love that kind of stuff.
10:24That's good.
10:24That's forward thinking.
10:25That's how I'll sell it.
10:26So, we're going to ask you questions
10:27around an application that might be a bit abstract at this moment.
10:31Still searching for a concept,
10:33the rest of the girls are with their app developers.
10:35Any idea is a potentially good idea.
10:37You just have to make it quick, simple, easy, useful in everyday life.
10:42OK, I just thought of this.
10:44I think it's a brilliant idea.
10:46OK, so imagine if you've got two people standing next to each other,
10:49and you've got...
10:51OK, how do I say this?
10:52OK, so you're you, and I'm me,
10:55and I say, OK...
10:56OK, so if I ask you a question, like,
11:01where do you think we are?
11:04And I say, OK, you know what,
11:05I'm going to ask my phone where we are right now.
11:09It sounds a bit complicated, Susie, and I think that...
11:11No, no, can I just finish my idea?
11:12Because I don't think I'm explaining this very well.
11:14You type the answer, but when it actually shows up is,
11:17Bob, here is my question.
11:19OK, Susie, I think we've had enough time to explain it now.
11:22But the text that comes up is that...
11:23Susie, I'm going to stop you now.
11:23Can you please just let me finish?
11:25Susie, no.
11:25Because I've seen it before, and it's a great idea.
11:27Susie, let's not argue about this,
11:28because we've got a limited amount of time.
11:30It's so frustrating that you don't let me finish.
11:31Susie, let's just stop.
11:32I think we need a new idea, really quick, really simple.
11:36I think Susan's style is to really talk a lot
11:40and to really explain and to have the limelight,
11:43otherwise she will sulk.
11:45At the end of the day, if you don't agree with the way that I do things,
11:47then you need to get out of my team.
11:50Can I just quickly explain it?
11:52No.
11:52Why can't you just let me explain it?
11:53Because we've got five minutes left.
11:55We can actually do this and you need to give Karen an idea.
11:57Okay, fine. I won't explain my idea.
11:58Okay.
12:02Well, let's get a name out of this.
12:03Let's thrash a name.
12:04Upstairs, the boys press on.
12:08So they're speaking, they're talking, they're shouting.
12:10It's slang-a-tang.
12:12It has to be weird.
12:13It has to be catchy.
12:14Slang-a-tang.
12:14Slang-a-tang.
12:15Yeah.
12:16That is brilliant.
12:18The only thing is...
12:18I think we need to be very careful that we don't insult people.
12:21Let me tell you why I'm worried about slang.
12:23I love it.
12:24I can see it as well.
12:25I'm just worried that we got a heads up that it would be going global.
12:29That was a kind of, Leon, listen now.
12:31Don't you love it when you hear someone try and do your accent?
12:33You guys have been trying...
12:34You've been doing it to me this entire time.
12:36You've been like saying, all right, mate.
12:37Yeah, yeah, yeah.
12:38That's not a final bit.
12:39It's fun, isn't it?
12:40It's fun.
12:40It is fun.
12:42Sold on slang-a-tang, the boys split up.
12:47Go, go, go, go, go.
12:48My boy's very good.
12:48How are you doing?
12:50Back together, but still without an idea, time's running out for Edna's team.
12:56We have no real idea, so we need a concept on the table really quickly.
13:00From our market research, time for this is what I heard a lot from people.
13:03How about, would we be able to do one?
13:07You know in the cinema, when you're sat there and it's really irritating when someone's
13:10eating popcorn really loudly, the shuffle, shuffle, shuffle.
13:13We have to do something really, really simple where it's just a sound, and when you press
13:16a button, it comes up with a sound, and it's an application to annoy your friends, to annoy
13:19your family, to annoy people with.
13:21Does that sound feasible?
13:22So, absolutely, very feasible.
13:24It's just down to which noises you're going to create, how irritating they can be.
13:27Lovely.
13:27Let's have a name.
13:29Useful noises.
13:30Noises you need, or something like that.
13:32What about ear block?
13:33I think, um, amp-y-ap, yeah, is a reasonable name.
13:37Just come up with it.
13:39Yeah.
13:39As in amp.
13:40Amp-y-ap.
13:40Amp-y-ap.
13:40It's a play on words.
13:42Amp-y-aps.
13:44Amp-y-aps.
13:44Sounds like a plan.
13:45I did feel that Edna sort of suppressed my ideas.
13:55She does patronise me a lot, and I think because of a massive age gap, she looks down at me
14:00a little bit.
14:00I think it was something that happened between you.
14:02I don't really have any view on it.
14:06But Edna did not give a single idea herself, did she?
14:10I would just say, squash it, let's move on.
14:12You know, I don't want to really get involved in anything.
14:14KEEN TO CREATE A CHARACTER FOR THEIR APP.
14:21Right, boys, let's go take a picture of a happy snappy.
14:25Excuse us, sir.
14:26The boys are on the hunt for the face of slang-a-tang.
14:30Pretending like you're saying something where you're almost...
14:32See, your mouth is really open.
14:33See, that is absolutely brilliant.
14:35Yawn.
14:35All right, I've got the ruler.
14:38I think...
14:39Wither, wither, and then...
14:40Do you mind if we take the hat off?
14:41Ha-ha!
14:41And maybe the skull.
14:42And the same mouth, the same big mouth.
14:44We just want to see your pearly whites.
14:46So the big mouth.
14:47Ah!
14:47To the side.
14:48Oh, we're here.
14:49Ah!
14:50Ah!
14:50Designer, we're back.
14:53Oh, look at that.
14:54We've got some belters.
14:56I'm just going to keep the one face.
14:58OK.
14:58We're going to change the hats.
14:59That's going to give the impression that it reflects the accent.
15:02Yeah.
15:02But one face throughout the whole lap, yeah?
15:05I'm very confident about the app that we're going to produce.
15:07Shall we start planning?
15:08I could sketch some hats.
15:10Let's sketch hats.
15:11No, the ones are not.
15:11The idea is absolutely brilliant.
15:13It's that one.
15:13It was down to me, I probably wouldn't have chosen the actual app that we've gone for in
15:20the end.
15:21But only time will tell whether we've made the right decisions and whether it's going to
15:25be a success.
15:32Casting themselves as the voices of Slangertang, Glenn, Jim, Vincent and Alex brush up on their
15:40accents.
15:41OK, Welsh farmer, I've got.
15:43Has anyone seen my sheep?
15:45Very stereotypical.
15:46Easy to relate to.
15:48Maybe a bit close to the wind.
15:50No.
15:51What about Scouseful?
15:52Hey, mate, how's your wife and my kids?
15:57No.
15:58Slang selected.
15:59Time to record the results.
16:01The crack is deadly.
16:03I was absolutely hammered.
16:06Spot on.
16:07I was just passing through the valley.
16:08I do love being on the farm.
16:12I absolutely love rugby.
16:15Absolutely wonderful.
16:17Welsh done.
16:19Guys, done.
16:20Beautiful.
16:20I'm over the moon, Harper.
16:21Good.
16:22They've done the recording.
16:25I didn't get it.
16:26I mean, it's sort of bland and meaningless to me, unless, of course, I'm too old and it's
16:31all terribly clever, sort of, you know, it's gone straight over my head.
16:35I'm very perplexed.
16:37Slang.
16:38Hey.
16:39Tang?
16:433 p.m.
16:46Are you happy with that?
16:47Yeah.
16:47It looks very striking at the moment, doesn't it?
16:48Yeah.
16:48Happy with that.
16:49That looks nice.
16:49Under Edna, the girls' app gets an identity.
16:54Show up, bud.
16:55Will you show up, bud?
16:56I'm not.
16:57I'm so sick of it.
16:58I'm sick of it.
16:58You're absolutely sick of it.
16:59You're so sick of it.
17:00You're so sick of it.
17:01You're so sick of it.
17:01You're so sick of it.
17:02You're so sick of it.
17:03You're so sick of it.
17:03You're so sick of it.
17:03Whatever.
17:05While the rest of her team record the content.
17:09Surprise!
17:09As well as annoying, there's celebrations and animals.
17:15Meow.
17:17Meow.
17:19Stop it.
17:20Stop it.
17:21God, we're so sick of it.
17:22OK, guys, stop it now.
17:24This is real.
17:25OK, I'm...
17:25We need to win this task.
17:27I'm blocking them.
17:27I'm blocking them.
17:27Listen, for the purpose of this task, I'm now focusing.
17:30OK.
17:32Meow.
17:33Meow.
17:35I'm not entirely confident about the product.
17:37I don't think the sounds that we produced were entirely brilliant.
17:42Meow.
17:45I think we could be heading for a bit of a disaster.
17:507.30pm.
17:58Designs finished.
18:00Sounds recorded.
18:04The teams head home.
18:07Both apps, built overnight, will match the team's exact specifications.
18:18Hey, boys!
18:20Yeah!
18:21Have a big bit.
18:22Morning!
18:24Tomorrow, the teams must get people to download their apps from online app stores.
18:30Punchy descriptions will be essential.
18:32All right, Screeching Chalk and Animal Snorts, a fast and snappy app, are created for the
18:37practical joker inside you.
18:40Slangatang is the app that gives you the opportunity to listen to hilarious local vocal from the
18:45UK and around the world.
18:46I'm applauding that.
18:47That's why you're in sales, pal.
18:50That's why you're in sales.
18:52Critical to an app's success are technology review websites.
18:56Okay, boys, so I suggest we take three top sales guys.
19:01Winning their support could help an app go global.
19:04So I'm going to take myself, I'm going to take Vince, I'm going to take Jim to really get
19:08these sales.
19:09Just a bit concerned, Dad, if we're going on the previous task, I was the second top seller.
19:14You've not actually seen me sell yet.
19:16I haven't.
19:16It's not like that.
19:18All I heard was top seller from your team, top seller from our team.
19:21I've got to make a proper decision about this.
19:23All right, it's been a long day.
19:26We've got a fantastic app that we need to sell.
19:29And there's a gaming fair in town where they can pitch their apps directly to the public.
19:34This is what Melody does, I understand, for a living, is pitch to young teenagers.
19:39So I'm just wondering whether Melody should do that pitch.
19:43The person who I would like to do the three-minute presentation at the trade fair will be myself.
19:48I work in the youth sector, so I'm used to giving presentations to 3,000 young people
19:54at a time, just like that.
19:56You know, it's what I do for a living, and I've been doing it for 13 years.
20:00What I've done is I've looked at your strengths, and I've looked at your limitations, in my opinion,
20:04and I've made some certain decisions about who would be best suited to specific tasks.
20:09Any questions, any queries?
20:12Very good.
20:13OK.
20:18Today, the teams must get as many downloads as possible.
20:30First, hot from the developers, the finished products.
20:35For the boys, Slang-a-Tang.
20:37Thank you very much.
20:39Seven characters speaking in different accents.
20:42Oh, that was serious.
20:43It's got to be good.
20:44It's going to be awesome.
20:46Slang-a-Tang.
20:48It's everything we envisaged, I think.
20:55Drop and give me 20, soldier.
20:57That was ripping, mate.
20:59Brilliant.
21:00Team logic.
21:05Upstairs, ampi-aps.
21:06That is so annoying.
21:13Featuring annoying, animal and celebration sounds.
21:19I'm just worried about the randomness.
21:21That's the only thing, isn't it, Rosie?
21:22There's no link.
21:23I don't think it matters.
21:25The link is that there is no link.
21:27It's supposed to be three categories you've never seen in the same application.
21:30It's random.
21:32It's funny.
21:33And let's just be extremely positive about it.
21:35Because if in the back of your head you're thinking, oh, I'm not sure why they're together,
21:39they will see that.
21:41I mean, to be perfectly honest with you, I think that this isn't a brilliant application.
21:45Out of all the millions of applications that are out there that are creative, fun and innovative,
21:50this isn't the best one.
21:51However, it is what it is.
21:53And I'm going to push it 100%.
21:54How do you think the sub team will get on?
22:00I got a feeling that Gavin was quite keen to be on this side of the fence.
22:05Today it's all about creating a buzz and getting these downloads.
22:09Everyone has to perform.
22:12I think it's very patronising.
22:14No way I'm accepting anyone saying that you're a better salesman than me.
22:19I just hope, I really, really hope that they nail it.
22:26Midday.
22:27The apps go live and downloadable.
22:30Slang-a-tang.
22:35Slang-a-tang gives you the opportunity to listen to hilarious local vocal from the UK around the world.
22:40Guys, I've got something incredible as well.
22:4250 downloads already.
22:44How insane is that?
22:47It really stands out much more than that.
22:48Let's hope that people are downloading as many as possible.
22:52And keep us out of the boardroom.
22:53That's the plan.
22:54Come on, and keep up.
22:56She needs to push downloads now.
23:00Lord Sugar has fixed appointments with three technology websites.
23:07We've come here today to show you our new app that we've been working on.
23:10Slang-a-tang.
23:13Have you thought about the marketing of it?
23:16We were hoping you could facilitate us with that.
23:19We'll see.
23:20Getting a site to feature an app can push downloads into the millions.
23:28I understand that Pocket Lint has about 37,000 unique visitors a month.
23:33That's extremely impressive.
23:35That's why we're here.
23:36However...
23:37We actually have 1.7 million uniques a month.
23:40Oh!
23:41Considerably larger than 37,000.
23:45Next for the girls, the online version of top technology magazine, Wired.
23:53Is that a picture of an elephant and the sound of a dog?
23:56Which explains the randomness and the quirkiness of it.
23:59That's what I've tried to achieve.
24:00Do you have a sound of an elephant?
24:02No.
24:03Oh.
24:03I think the elephant was chosen because the elephant with the trunk symbolises one of the noisiest types of animals.
24:09It's like...
24:10So that was one of the key reasons.
24:17The boys' next stop, gadget review site Pocket Lint.
24:22And from project manager Leon, a change of line-up.
24:26Vince.
24:27Are you confident about pitching this feast?
24:28I'm just going to go in there with my usual...
24:32Charismatic attitude.
24:34Show them the product, shake their hand, and then they'll put it online.
24:37Yeah.
24:38Brilliant.
24:38I like it.
24:39Good man.
24:39Sold.
24:41Well, hi, chaps.
24:43We're at Team Logic.
24:45I'm Vincent, and we're here today to introduce you to...
24:48Slang-a-Tang.
24:53Slang-a-Tang.
24:54Well, first of all...
24:55What is Slang-a-Tang?
24:58Slang-a-Tang is a character-based application with soundbites.
25:06Humorous soundbites.
25:08So, you know, what's our plan?
25:10My answer to you is this, is that we plan, or what we've already done, is created the product, we've created seven characters, seven soundbites, to which we will...
25:24Sorry, which we will, erm, excuse me, erm, can you help me out, anybody else?
25:31Yeah.
25:32Initially, the apps are offered free for 24 hours, so people are enticed to download it.
25:37There's going to be an aspect of viral marketing, and it's going to spread out.
25:40People will say, you have to hear this.
25:42Sure.
25:43Jim is in charge when things go wrong.
25:46When Vincent dried up, who's in there?
25:49Jim's in there.
25:50I couldn't think of a word.
25:51I thought, shit, I can't think of it, I can't think of it.
25:53My mind's going, like, right, bring him in, Jim.
25:55And then he went, bang.
25:56Was it OK?
25:57Oh, yeah.
25:57Mate, they were instances.
25:58They were instances.
25:59Good, good, good.
26:00They were adults.
26:01They can't hide general humour.
26:05Earl's Court Exhibition Centre.
26:06Home to a show pulling in 6,000 gizmo-crazy consumers.
26:15And for one day only...
26:17Right, tally-ho.
26:18Hello.
26:19..the boys dressed as the Slang-a-Tang gang...
26:22Oh, wow.
26:23..and the girls from Ampy Apps.
26:25Slang-a-Tang, vocal, vocal.
26:28..a chance to spread the word and get the apps to go viral.
26:32You got a smartphone?
26:32Who's got a smartphone?
26:33Good girl.
26:33What about these guys here?
26:34Why don't you come and listen to a bit of Slang-a-Tang?
26:36You understand?
26:37Learn a bit of lingo from all over the country.
26:39Come on, ladies and gentlemen.
26:40Roll up, roll up.
26:42Excuse me, guys.
26:43Has anyone talked to you today about Ampy Apps?
26:46Yeah, it's pretty annoying.
26:49Here we go.
26:52If you can't drive it, park it.
26:56If you send that to your friends,
26:5810 friends, 20 friends, as many friends as you can.
27:01And then get them to send it on to all their friends.
27:03Thanks very much, guys.
27:06Back in central London, the girls' pitching team
27:09offers Ampy Apps to news and review site TechCrunch Europe.
27:13Hi.
27:15Stepping forward at the global online technology magazine...
27:18That was rippled, mate.
27:20..Jim.
27:20Sure, um, yeah, I kind of understand,
27:25but there's just a basic issue of taste here, surely.
27:27These are basically a series of racial stereotypes
27:29and people are sensitive about regional accents being perceived as funny.
27:33Well, if you don't mind, guys,
27:35I'm happy to say that we were very sensitive with the content,
27:39that the stereotypes are by no means derogatory.
27:41I think there's actually a benefit if you do it sensitively
27:45and avoid racial stereotypes.
27:46Um, how do you avoid racial stereotypes
27:49if you put an Aussie guy in a hat with corks on it?
27:52I mean...
27:53Well, I think that helps illustrate that he is an Aussie.
27:58Yes, yes, it is a stereotype,
28:00but not one that's derogatory or discriminatory.
28:02It's a bit of fun.
28:05It wasn't there to, to, um, you know, to upset anybody.
28:15Oh, that's high fives.
28:17That is high fives.
28:20Mate, what a meeting.
28:21What a result.
28:22Great meeting.
28:23It was quite remarkable, though.
28:25They did bring up the whole, um...
28:27Stereotypes.
28:27Stereotypes.
28:28Yeah.
28:29We gave him a...
28:29I don't think they had reservations about the...
28:31about the stereotypes.
28:33I think they were just making sure that we were comfortable
28:35with what we were trying to achieve.
28:36And we were.
28:37Yeah.
28:38Very good.
28:39Very, very good.
28:42My personal target is for two of them out of the three to choose us.
28:48Yeah, I agree.
28:48That's what we should be aiming for.
28:50But, you know, what can you do?
28:51The pitch is only as good as the product, isn't it?
28:53Yeah, yeah, definitely.
28:593.30pm.
29:01Web pitch is done.
29:05Time to regroup at Earl's Court.
29:08Hello.
29:09How are you doing, army boy?
29:10If the pitches worked, the sites could feature the apps instantly.
29:15Pocket lids.
29:16Here we go.
29:17This one was my favourite pitch we did.
29:19I hope we're on it.
29:21A mention can boost downloads.
29:23Come on.
29:25A recommendation can see an app spread worldwide in seconds.
29:29Yes!
29:30Yeah!
29:31Happy birthday!
29:32Happy birthday!
29:33Happy birthday!
29:34Happy birthday!
29:3537,000 businesses.
29:36Oh, my gosh.
29:37Oh!
29:38Boo to Slangatang.
29:39What was the next one?
29:40Tick crunch.
29:41Here we go.
29:42Here we go.
29:43Here we go.
29:44Where is it?
29:45Where is it?
29:46Where is it?
29:47Come on.
29:48Come on.
29:49Come on.
29:50Come on.
29:51Come on.
29:52Oh, no!
29:53We're not on it!
29:54No!
29:55We're not on it!
29:56Yeah!
30:02Finally, the major online magazine.
30:12Here we go.
30:13Here we go.
30:17OK.
30:18They've got happy hours.
30:19Woo!
30:20Well, we got one.
30:21You know what, girls?
30:22We got one.
30:23People are feeling slightly nervous.
30:25We only have had one website out of three sectors.
30:30So, we're doing what the girls do best.
30:32The mentality now is sell, sell, sell.
30:365pm.
30:38Last chance to get the message to the masses.
30:44Packing the gaming fair conference centre.
30:47500 bloggers, twittering technologists and software experts.
30:53A direct connection to billions of app-savvy smartphone users.
31:01I represent Team Venture.
31:03And we've put together an app called Ampi Apps.
31:09Ampi Apps is big.
31:11Ampi Apps is bold.
31:14And Ampi Apps is noisy.
31:16You've got a number of noises.
31:18We've got some annoying noises.
31:22We've got some animal noises.
31:28And we've got some celebratory noises.
31:33So, I'm going to say to you guys, if you want to play a practical joke on your friends, I'm going to share a secret with you guys today.
31:46With you, with you, and with you.
31:49Download Ampi Apps.
31:52The truly bizarre and unique sounds.
31:55Thank you very much for your time.
31:57The crowd is orthogonal.
31:58I've got some votes for your friends.
31:59All right, guys.
32:00As you've heard, we've literally spent 24 hours developing this.
32:05An app called Slangatang.
32:07Go on.
32:08Slang-a-tang
32:13First and foremost the place you get this app is by texting six zero zero six six and what you need to text is
32:21Slang the other thing is that this app is completely free
32:25We're gonna ask you all now to get your phones out if anyone's got a smartphone
32:29I want to see them all the first 50 downloads you will get a free doughnut free doughnut
32:34It's a fantastic app
32:36I'm sick of hearing it from him. I'm telling you now cuz I've got all the knowledge in the world might I've heard it
32:40Oh, okay. Thank you
33:01Think I think we're all thinking we might have just got thrashed
33:07Edna was given an ideal opportunity to address five hundred people to tell them all about the app
33:12But she didn't explain how to download it. She did not use her time well enough really wasted a great opportunity
33:19Okay, let's go. I think everyone's really worried after that
33:24Edna's pitch was weak and I think she knows it
33:30The presentation was seamless
33:34We got two out of the three websites that we pitched for today. I don't want to sound too ballsy. I'm very confident of winning this task
33:44With the apps live until they reach the boardroom tomorrow
33:48There's nothing more the teams can do
33:51We're gonna be downloading it as we speak by around the world
33:53People are just going to be downloading it as we speak, like, around the world.
34:21Do they think that's pretty mental?
34:23Let's hope it's slang-a-tang fever.
34:33It's just the unknown, the massive unknown.
34:36It's a foolish person who underestimates the competition.
34:38You can go through to the boardroom now.
34:56You can go through to the boardroom now.
35:11You can go through to the boardroom now.
35:21Good afternoon.
35:24Good afternoon, sir.
35:25Well, you remember a week ago, I said to you the most frequently asked question of me, can you start a business like I did many, many years ago?
35:37And I said, absolutely, yes.
35:38This is a classic example.
35:40You don't need no big factories here.
35:42You didn't need to go to a bank and ask for millions of pounds investment.
35:46You used your brains to come up with a product that you could develop quite simply, and then you can go and put it up on the web and you can make some money.
35:54Because that's the beauty of this business, which is much better than the opportunities that I had back in 1967.
36:00I had just a very narrow market.
36:03Here you've got the world.
36:05So, gentlemen, logic.
36:08Team leader?
36:09That was me, Lord Sugar.
36:10Okay.
36:11Put yourself up for it?
36:12Yeah, I did.
36:13You've got this menu business, right?
36:16I have.
36:16It's all kind of internet.
36:18Yeah, we're focused online, so I understand how e-commerce works.
36:21Also, I'm in the design industry in print, so for what was asked of us, I thought I could definitely step up to the plate and deliver.
36:28Yeah.
36:28So, I mean, was he a good team leader?
36:31Yeah, it was a good team leader.
36:32Steve Jobs, or will he be out of a job?
36:33He did a very good job, yes.
36:35Good.
36:36So, whose idea was it, basically?
36:38That was mine, Lord Sugar.
36:40Okay.
36:41What do you reckon?
36:41Good?
36:42Good.
36:42Yeah.
36:43It looks great.
36:44It sounds great.
36:45It's very good.
36:46For ringtone downloads, et cetera.
36:47Okay.
36:48We're going to judge this on the amount of downloads that you all received.
36:52This was always going to be free, but where the money comes in is that you don't show all of your money.
36:58Or goodies at the same time.
37:01Where's your business model?
37:02Where's your money?
37:03We built a sort of business plan into it of how we could monetize the app.
37:07We'd be dishing it out for free, getting the consumers on board, and then hitting them with an update.
37:11So we're going to have different packages, different tiers.
37:13All right.
37:14I've got it.
37:15I've got it.
37:16Good.
37:17So you then had to go and pitch the thing to three websites.
37:23How do you think you got on in those pitches then?
37:25We did very well.
37:26We got two out of the three.
37:27The girls got one.
37:28Sure.
37:29We're confused.
37:30We don't know why.
37:30Well, they said they felt the odds was a little bit offensive, basically.
37:34That's what they said.
37:35All right.
37:35If that was offensive to their ear, no disrespect to them.
37:39They know their business.
37:40But I found Ampia extremely offensive to my ear.
37:44I think we all did.
37:44Well, it's meant to be offensive, from what I can understand.
37:46We'll get on to that.
37:48Okay.
37:49Ladies.
37:50Venture.
37:51Edna.
37:52You were team leader.
37:53How did you come up with the annoying sounds concept then?
37:57Whose idea was it?
37:58That was my idea.
37:59Lord Sugar.
38:00Felicity.
38:01Right.
38:01Okay.
38:02Well, are you all happy with this application?
38:05Are you all happy with what you chose?
38:07I don't think it's a great application, if I'm perfectly honest.
38:11Anybody else not that happy with it?
38:13No.
38:13You're not that happy with it?
38:15Yeah.
38:15One, two, three, four, five.
38:17Five out of eight of you.
38:19That's not very good, is it?
38:21Not very promising?
38:22Seemed happy at the time.
38:23That's the first we've heard of it.
38:24Five out of eight.
38:25This is quite shocking.
38:26Five out of eight.
38:26I think we felt we could do better.
38:30So, who did the pitches to the websites?
38:35Myself, Melody, Ellie and Zoe.
38:38You went to the exhibition, is that right?
38:40That's right.
38:41You spoke to five or six hundred people there.
38:43Yeah.
38:43Why did you think that talking to the live audience was more important than talking to the websites?
38:49Not that I thought it was more important, I just felt that in terms of the people who went to do the pitches...
38:52Except now, it was more important, yeah, because they are talking to the world.
38:57Yes, and it's always been the most important thing, but the guys who actually were selected to go and do the pitches were the best guys at the time.
39:04Okay.
39:05Those are the guys who do presentations for a living.
39:06Do you agree with that, ladies?
39:08Well, I don't normally.
39:09I never do pitches.
39:10But I think, you know, obviously we did all right in the end, so...
39:15Well, you got one.
39:16The big one, though.
39:17Yeah.
39:18Yeah.
39:20Yeah.
39:21Right.
39:22Well, this was all about your applications going up on the web to the world, and now we're going to see how many got downloaded.
39:33I already got a bit of early information.
39:38So your apps went up at midday.
39:42The boys, after six hours, was just under 3,000 downloads.
39:50And for the girls, just under 1,000 downloads.
39:59So that was the six-hour figure, okay?
40:03Nick, have you got the overnights for the world?
40:06Yeah, for the boys.
40:07After 24 hours, 3,951 apps downloaded.
40:16Right, 951 more.
40:18Yeah.
40:19Okay, Karen, what's the 24-hour final figure for the girls?
40:27Well, the world woke up.
40:30The 24-hour figure was 10,000.
40:32Yeah.
40:33Yeah.
40:336,667.
40:37Oh.
40:41Well, there you go.
40:42Ladies, you have surprised me with this thing, I have to say.
40:48But nevertheless, how strange folk can be, 10,667 of them.
40:53I've got a treat for you.
40:55You're going off to a restaurant run by one of the finest chefs in this country, Michelle Rue, Jr.
41:01So very well done.
41:03Have a nice time.
41:04I'll see you on the next time.
41:06Well, on the subject of phones, all I can say is the future is not bright, really.
41:23And for one of you, the next application you might be making is a job application.
41:31Okay, go off and work out what you've got to tell me about what went on in this task.
41:49Thank you very much.
41:50This is absolutely exquisite.
41:53It's lovely.
41:54Good evening, ladies.
41:56You know what?
41:58You deserve a kiss.
42:03Congratulations.
42:07And for dessert, a dish which I've created especially for you, blueberry souffle.
42:13Oh, wow.
42:14Thank you so much.
42:16Oh, that's good.
42:17A quick toast to Team Venture.
42:22Cheers.
42:22Cheers.
42:25Mmm.
42:26Wait, wait, wait.
42:27Is that victory I take?
42:28LAUGHTER
42:29I really wish I could say the best product one.
42:45We did mention that we need to be very careful not to offend anybody with the product.
42:53We had 500 people laughing at us on stage doing that.
42:57You tell me, is that offensive or is that entertaining?
43:01I'm just going to have to ask you straight.
43:02Was anyone not pulling their weight?
43:04Leon's the only person in all of this who had control to influence and affect every part.
43:10Maybe it wasn't adequate and this is why we're here.
43:13Now, who the hell am I going to bring in here?
43:15Hello?
43:15Could you send them all in, please?
43:36You can go through to the boardroom now.
43:38Well, when I asked you earlier on, what do you think of your application?
43:58Yeah.
43:59It's very good.
44:00We're all behind it.
44:01Great.
44:02Yeah?
44:02Remember that?
44:03Yeah.
44:03Yeah.
44:03Good, good.
44:05So, what happened here then?
44:06I believe the online magazine that we didn't get was incredibly important.
44:10The girls did get that and people obviously saw it on that website and had a go.
44:16Jim, you were the lead pitch on that one.
44:18Yes.
44:19Why didn't we get the deal?
44:20I personally delivered a polished pitch and fielding difficult questions.
44:25But the girls won it and that was the swing factor for them.
44:28Yeah, but, um, Jim, you're making an assumption that because they won that website, they got
44:35their orders.
44:36How about considering that your product was not sought after and theirs was?
44:42Look, Lord Sugar, it's a very dangerous game to disagree with you, sir.
44:45Um, the website that we did not get, it seems very possible it was a personality.
44:50That individual didn't like it and that...
44:52Uh...
44:52They didn't like the product.
44:54Am I talking to a brick wall here or what?
44:56I don't care whether you got on that website or not.
45:00The point I'm making is, if you got on that website, you still wouldn't have sold any.
45:05Your stuff was viewed by the world and the world said no thanks.
45:09I think in hindsight, maybe we should have considered it wasn't a global application.
45:14Well, exactly.
45:14That's the point I'm making.
45:15The application was not liked by the world market.
45:19I mean, what fascinates me here is you've got inventors, you've got people that are in
45:24technology businesses.
45:25You should have walked this thing.
45:27I agree.
45:28I agree we should have walked it.
45:29There was a fundamental miss.
45:30We didn't quite grasp the fact that the global and the stereotyping would be a negative.
45:37Now, if I've understood correctly, you have an icon and a description that goes up on all
45:42the app stores.
45:43Who was responsible for drafting the words?
45:47In its entirety, me.
45:49Entirely, you?
45:50Yes.
45:51You sure you want to say that?
45:53Well, I'll clarify what I mean by that.
45:55I prepared a piece.
45:56The guy said, you've hit the nail exactly on the head.
46:00Well done.
46:00Round of applause.
46:02So if I was to say to you that one of the biggest things is to get it straight away.
46:06So here's the girls, and it's going out globally, worldwide, to everybody.
46:11And their first line is, screeching chalk and animal snorts are all part of the Ampy
46:16app.
46:17Bang.
46:18Straight away.
46:18I've got it.
46:19I've got it.
46:21Screeching chalk and animal snorts.
46:26That's what we're selling.
46:27Okay, now listen.
46:28Compared to yours, Slangatang is the entertainment app that gives you the opportunity to listen
46:34to hilarious local vocal.
46:40I'm bored.
46:42Certainly, hearing that as you read it out, I feel like a mug.
46:46Our description is not nearly as strong as it could be, or as strong as the girls.
46:53So do we all agree here that these words actually was one of the reasons why this task
46:59fouled?
47:01Or not?
47:02Well, you know, the PM has a job of overseeing everyone in the group.
47:07I read it back to the group, asked for their full approval, asked the PM to concur with
47:12me and to proofread it with me, and they were 100%.
47:15So now we're sharing responsibility for this, then, are we?
47:19You'd better get down to the nitty-gritty here, boys.
47:21Do you think your team leader did a good job or not?
47:25He did a good job leading the team, but maybe he made a bad decision with the app.
47:28He made a bad decision with the app that you designed, that you thought up.
47:32We all put ideas forward.
47:34We all put ideas forward.
47:35So, who's responsible for the failure of this task?
47:40You?
47:41I wouldn't say I am, obviously, but...
47:42Alex?
47:43No, I made a very valid contribution to this, and I've no way got any...
47:46Lord Sugar, I can answer.
47:48There are participants and there are spectators.
47:50I'm a participant, and I positively get involved in things and put myself forward to do things.
47:56In that same respect, Alex, you do not do that.
47:58Maybe you're biding your time, but I don't believe this process is about biding your time.
48:02You're quite right.
48:02It's about participating and giving everything that you've got and putting yourself out there.
48:06For people that are there to see you.
48:07If we just think about this for a second, actually, we've got a worded ad there that wasn't right.
48:12Jim, that comes back to you, and we've got the pitch that we didn't...
48:13No, it's unanimous.
48:14The worded ad, let me clarify.
48:15Let me clarify so you can make sure.
48:17No, the PM has a final say.
48:20Okay, we can talk over each other, or you can give me an opportunity to say this.
48:23You clapped your hands, as did everybody else.
48:25You agreed as much as anybody else, and it was...
48:28That's fine, Alex.
48:29It was unanimous.
48:31But you've got to put yourself out there.
48:32It's not about being a passenger.
48:34I've not been a passenger at all, but a lot of this stems back to you on this task individually.
48:39You might have saved one pitch, but you saved a small pitch.
48:41You didn't get the big pitch, did you?
48:43My contribution is more positive than negative.
48:45Your contribution is nada.
48:48Well, look, here's a fact.
48:50Here's a fact.
48:52Leon, you have got to make a decision which two people you're bringing back in here, okay?
48:58What's your instinct?
48:59Who are you bringing back in?
49:01Based on sort of the feedback I've been hearing today, I'd like to bring back Alex and Jim.
49:07Alex and Jim.
49:09Well, it's interesting that I chose myself and Alex.
49:11There's actually a few fall guys.
49:12Vincent fluffed his speech, and I had to save the day, and I don't fluff speeches.
49:17Glenn designed the app that turned out to be crap.
49:21Well, two tasks in, I'd give 100% effort.
49:23Jim has done a sterling job throughout.
49:27And listening...
49:27Well, Glenn, I'm not the person you should be bringing in.
49:29If you agree that I've done a sterling job throughout.
49:31So you need to change your decision.
49:32So on the basis of maybe Jim's dealing here, I mean, do you want me to change?
49:37Is that...
49:37I'm asking, you're the man.
49:39You're bringing in...
49:40It's obvious.
49:40Okay.
49:40It's obvious.
49:41Yeah, it's obvious.
49:42Okay.
49:42There's a potential here that it could be down to the concept.
49:54So...
49:54Okay.
49:57On the basis of the failing of this task down to the app, I'm going to bring Glenn.
50:01You want to bring me back?
50:03I don't think you should.
50:04Because...
50:04Listen, Glenn, I know.
50:05He's done and agreed.
50:06I know.
50:07I don't think you should.
50:08What do you think, Jim?
50:10Do you think I should be back here?
50:11The PM's made a decision.
50:13I highlighted who I thought was who made flaws and made mistakes.
50:15He's chosen you, Glenn.
50:16Well, I know.
50:17I think it should be Tom who's in here.
50:19Well, okay, listen.
50:20I think he should be...
50:21But the point is, he makes the final decision.
50:23I want to get home tonight.
50:25Speak.
50:26This is my final decision.
50:27Right.
50:28Okay.
50:29The rest of you, you've lost.
50:31You shouldn't have lost this task.
50:32Go back to the house.
50:33The other three of you, go and wait outside and I'll call you back in shortly.
50:41Rather bizarre.
50:45Leon is a bit indecisive.
50:48He fought like a lion to be a project manager.
50:51And ever since then, actually, he's been rather sort of weak-kneed.
50:55Hmm.
50:56What I find really interesting about Alex is, on a task, he disappears.
50:59In the boardroom, he comes to life.
51:01Yeah.
51:01He has something to say.
51:02But he only comes to life when he's pressed.
51:04He's not a volunteer, is he?
51:06Glenn is a techie.
51:09He came up, the concept, he accepts it as his concept.
51:12He fought for it.
51:13He fought for it.
51:14That's what killed him.
51:15Could you send the three of them in, please?
51:25Lord Sugar will see you now.
51:27Well, after some pontification, we have Glenn, obviously yourself, Leon, and Alex here.
51:49The person that wrote the description of the application is gone.
51:57Jim, although you all agreed with it, what's Glenn doing here, then?
52:01Lord Sugar, Jim raised a great point about how it was a team effort.
52:06I've seen him perform every task I've given him, and he's pulled it off.
52:09He helped Vince rescue...
52:11Lord Jim wants to know why I'm here.
52:12Yeah, sorry, I brought Glenn in with me.
52:14He's got the technical ability.
52:16So when we thought of the concept, you know, I'm not saying we didn't all back it,
52:20but I thought I could leave Glenn sort of with the runnings behind that.
52:24Well, that was the technology.
52:25I gave an idea, and everyone gave an idea.
52:29It's just my one got picked.
52:30That was your decision.
52:31You guys should have sold it better.
52:33That was the key.
52:34Glenn, you say in your resume here that you're good at reading between the lines,
52:39foreseeing problems.
52:40Yes.
52:40Do you read between the lines here in the sense of the big mistake on the global issue?
52:47That was down to Leon.
52:48He's the project manager.
52:49Yeah, and perhaps...
52:49It's his decision whether my app gets used.
52:53The project manager, do they have to make every decision, or can it be the fact that the team of majority rules...
52:59But ultimately you have the final site.
53:01You should have the guts to stand up, and if you didn't believe in something...
53:04If you didn't like my idea...
53:04Because now you're saying the project was not good, the app was not good.
53:06You should have said, no, I know all you guys have said this, but I'm the project manager, and I think we should do this.
53:11After all, this is what you're supposedly experiencing.
53:14So, Leon, there's no smoke without fire, great cliche, but just tell me why I shouldn't fire you.
53:20I've come to you with the experience that I've built something from nothing, no investment, no nothing.
53:25I've come to you to show you, we're in task two, you know, this is a long process.
53:29Give these guys a couple of tasks, they'll be gone, you know.
53:33I don't think so.
53:34That's absolutely rubbish.
53:34You've had your chance.
53:36I'll tell you what I'm guilty of, is not showing and demonstrating truly what I can do.
53:39Oh, that's, oh, yeah, yeah, that is absolutely right.
53:42Yeah, it is absolutely right.
53:42Across the board.
53:43And that can be, you know, your downfall, young man.
53:47It could be, it could be.
53:48Because people come here thinking if they could just hide in the bushes...
53:51Oh, Lord Sugar, if you and I were to go into business, there'd be no bush to hide in, I want to be on the front line.
53:55I can promise you that.
53:57You wouldn't be sitting in a blooming van slicing bread with it, I can assure you.
54:00I wasn't just slicing bread, but you have had a chance as PM to demonstrate, and you've failed, and you've got your own business.
54:05I've demonstrated, I've put my neck on the line.
54:07Okay, you put your neck on the line, fine, but you've failed, and you've got your own business.
54:11We're looking at this as a 12-week process.
54:14I guarantee you're not going to make it to the final.
54:17Who should be fired, then?
54:19Alex, you've barely worked with me.
54:21You're going on hearsay.
54:22And Alex, who do you think should be going here?
54:25You put me as project manager next time, you fire him now because he's failed.
54:28I'm a valid candidate to be here.
54:31Leon is not.
54:32Based on, I took...
54:33Based on you failed in a task that supposedly exploited your expertise.
54:38No, based on the fact you make bad decisions.
54:41No.
54:43Okay, look, Leon, it seems to me that you have delegated to people and not asserted any authority.
54:54Alex, you're a good talker.
54:56You are certainly a good talker.
54:59But, you know, I'm not thinking of starting a business writing speeches.
55:04Glenn, you're a bit of a technical man looking at your CV here.
55:09And it's a very rare animal to find a technical person that actually is a good businessman also.
55:17And I'm not sure whether you are that man.
55:20However, I think, Leon, you've had two weeks in this boardroom already and two weeks you've been in the last three.
55:39But what has saved you, Leon, here for the second time is that you've got a business and you've done it and you've achieved something.
55:56Alex, you have got this reputation already in this first couple of weeks that you don't do anything.
56:07This is not a job, you see.
56:08This is going into partnership.
56:10And the thing that is worrying me is that if you get lost and think, I'm going to sit back and do all the work and all that stuff, you can forget it.
56:18This ain't going to happen.
56:19Alex, you're fired.
56:36Leon, I will be very, very angry if I come across you again.
56:40Because if I do, there won't be a third chance, OK?
56:43Thank you very much.
56:44Back to the house.
56:44Thank you, Lord.
56:45Thank you, Lord.
56:51It was up to him.
57:00He could have put himself forward a little bit more.
57:03He could have come to the forefront a little bit more.
57:05He didn't.
57:06He had two weeks to shine and he spent two weeks in the shadows.
57:18I am disappointed.
57:19I think you have to say Leon should have gone.
57:21A weakness in character there inherently meant he couldn't even make his mind up.
57:25He should go back into the boardroom.
57:28But you take a situation, you learn from it and you move on in life and that is exactly what I'm going to do.
57:32I am going to do.
57:33I am going to do that.
57:36Pretty brutal said Alex sitting on the fence you've been here two weeks you ain't made a noise yet mate
57:59I initially had Jim up in the fire lane. Yeah, she's brilliant. I had to quickly switch tactics
58:03So I brought Glennon suddenly change your mind. I'm like you big whip. You're a chicken. You bottled it mate. I'm telling you that for free
58:10It's amazing
58:12In the fight for Lord Sugar's quarter of a million pound investment
58:2114 candidates remain
58:25Next time a top-class customer. I've got a list that you've got to go out and buy for them
58:31Ten items needed. It's actually for a very very important client. How would that make a difference to me?
58:36What are you having problems with mate? We're literally having problems with everything at rock-bottom prices
58:42You can get it cheaper. May I suggest you try somewhere else and he wouldn't even take a penny off
58:47It's checkout time for someone if I can see something going wrong with the ship sinking. I bloody jump in myself
58:53You're fired
58:55You can see the contestants take on that task next Wednesday night here on BBC one now over on BBC two
59:06Dara O'Brien spending some quality time with Alex in the apprentice
59:11You're fired after the news here on BBC one best known as Stacey Joanna page joins Rob Brydon and the panel to tell a fib or two
59:18You're fired after the news