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THE APPRENTICE
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00:00It's not about getting a six-figure salary job with me. It's going to be about you providing your own salary.
00:10Heading to London, 16 of Britain's entrepreneurial elite keen to start a company.
00:17I'm going to inject £250,000 into a business, your business, and you're going to run it.
00:27On offer, a 50-50 partnership with the nation's toughest investor.
00:32This is all about courage, whether you've got the balls to actually smell what is going on in business.
00:37This is what I'm looking for amongst you lot.
00:39Passionate about new money-spinning ventures, Lord Sugar's on the hunt for a winning business partner.
00:46With the greatest respect, that's not professional.
00:48If I can see something going wrong with the ship sinking, I'd bloody jump in myself.
00:52We can do it, we can do it. Come on, let's go.
00:54It's a deal worth fighting for.
00:57Everybody stop. We're not making any money here.
01:0116 candidates.
01:03What I don't appreciate is you guys laughing your heads off.
01:06You earn respect and that's how it's done.
01:0812 tough weeks.
01:09Whoa!
01:10We wouldn't even take a penny off.
01:12One life-changing opportunity.
01:14You're fired. You're fired. I don't think I could go into business with you. You're fired.
01:20Previously on The Apprentice.
01:31The grand opening is in just a few days' time and they need a few last minute bits and pieces.
01:37Nine hours to get ten bargains for a posh hotel.
01:41There's a few in there that I haven't got a clue. The likes of a cloch, cloch, clochier or whatever.
01:47Aiming to bid low.
01:48Whatever price they say for the top out, just say like a fiver.
01:51Leader Susan ended up paying tops.
01:54That is best at 365.
01:56Couldn't even negotiate. Just a few pounds off.
01:59Unfortunately, no. This is on James Street.
02:02Leaving Jim to skin them alive.
02:05200.
02:06160.
02:07180.
02:08Oh, really? Thanks, Michael. I appreciate that.
02:10So we'll just do it for 170.
02:12It's an extra tenner. Good man. Thanks, Michael.
02:14God, it's unbelievable.
02:15Gavin got his team out late.
02:18Just looking somewhere where we would get a top hat from.
02:21Not around here, no.
02:22Especially not from top hat dry cleaners.
02:24And failed to fill the order.
02:26So we're currently five items down.
02:28Wow.
02:29In the boardroom, small change saved Susan.
02:33It's a win by eight quid.
02:35Keeping a low profile almost got Zoe zapped.
02:39I did what I was told and didn't get a chance to shine.
02:42I mean, that's your fault.
02:43If I can see something going wrong with the ship sinking,
02:45I'd bloody jump in myself.
02:47But the project manager took the hit.
02:49You set the ground rules out and no one took a blind bit
02:52of bloody notice of you.
02:54Gavin, you're fired.
02:56Gavin became the third casualty of the boardroom.
03:00In the fight for Lord Sugar's quarter-million-pound investment,
03:0313 candidates remained.
03:12Hello.
03:14Good morning.
03:15This is Lord Sugar's office.
03:17He would like you to meet him at the British Museum.
03:19The cars will be with you in 15 minutes.
03:21Guys!
03:22The car's going to be here in 15 minutes.
03:25He's going to meet at the British Museum.
03:27What's at the British Museum?
03:29It's like dinosaurs and stuff.
03:31I can't think what the task would be, to be honest.
03:46I've got a feeling Tom will know a lot about the British Museum.
03:49Yeah.
03:50British through and through, isn't it?
03:51He looks a bit like he knows about it, doesn't he?
03:53Yeah.
03:54Under one roof.
03:56Probably the world's largest collection of human history and culture.
04:04Images of how we looked through the ages.
04:24Good morning.
04:25Good morning.
04:26Good morning, Richard.
04:27Now, behind me is the statue of Aphrodite, goddess of love and beauty.
04:34And beauty is a massive business.
04:37And your next task is to get a piece of that action.
04:40You're going to set up your own beauty treatment service.
04:44Now, I have laid on a range of companies, and you are going to choose two of their treatments.
04:51You'll be professionally trained, and tomorrow, you're going to start selling to the public.
04:56Now, here in London, we've already got enough spas and salons.
05:00So, I'm sending you to the wonderful city of Birmingham.
05:04A less saturated market.
05:06Now, Zoe, last week you told me that you want to prove to me what you can do.
05:11So, I'm going to shift you, and you are going to be team leader.
05:15That makes eight of you over here against five, which is obviously not fair.
05:21So, Jim, come over here to Logic.
05:24And Felicity, come and join this team.
05:26And I haven't seen much of you, so you're going to be team leader.
05:30Remember the ultimate goal.
05:33One of you is going to end up a 50-50 partner with me.
05:37You saw a big contender go last week.
05:42A person who started his own business from scratch.
05:45A man after my own heart.
05:48But he went because he fouled on the task.
05:51And you will go if you foul on the task also.
05:55Am I making myself clear to you?
05:57Yes.
05:58Off you go, and I'll see you in a few days' time.
06:01In a massive industry worth 14 billion a year,
06:08the low cost and high profits in hands-on treatment
06:12make it attractive as a small business start-up.
06:21Yay!
06:22I'm so happy about this task.
06:23I have my own business in skincare.
06:25Yeah.
06:26And I've been doing skincare demonstrations
06:27and getting people to try my products.
06:29It's what I'm good at.
06:31Selling the easy stuff.
06:32The reason we can't lose has just gone up sky high.
06:35I'm really pleased about being project manager.
06:38I've got an excellent team to work with.
06:40I definitely wanted an opportunity to shine,
06:42and I think this is it.
06:45I'm so happy that he singled me out
06:46and made me project manager.
06:48To be honest, I'm quite a girly girl.
06:50If there's a new product on the market,
06:52then I've usually bought it.
06:53Sounds like you're the right woman for the job, then Felicitas.
06:55Yeah, I am.
06:56I'm not a girly girl at all.
06:58I don't really get many beauty treatments.
07:00I'm not really what he classed as a polished woman.
07:02I work in building construction.
07:05I'm not even used to ever wearing skirts.
07:07We've also got the most female boy of the lot.
07:11I know my cosmetics.
07:16Tomorrow, each team must run its own beauty business
07:19based in Birmingham.
07:20Today, first job, decide where to set up shop.
07:25We're pretty much on top of location,
07:26because I've lived there for two years.
07:28Cool.
07:29Obviously, it's a city that I'm very familiar with.
07:31The main shopping centre is right in the city centre.
07:34Yeah.
07:35The location is exactly what I had in mind.
07:37OK, so should we go ahead and look at the ballroom?
07:38I suggest we do.
07:39I think so.
07:40Brilliant.
07:41Well, I'm glad that's one thing off the list,
07:42and obviously, thank you to the Birmingham girls,
07:44giving us your advice.
07:45Well done, Birmingham girls.
07:46So, let's get on to the next pitch.
07:47I've been reading through the detail.
07:52There's a few slight concerns about the location we've gone for.
07:56Go on.
07:57Our treatment room is in the department store on the third floor,
07:59a little bit far away, and we have one treatment room.
08:02Yeah.
08:03It won't be too bad.
08:05I envisage that it will be fine.
08:07To be honest, guys, I'm really happy with the ball ring,
08:10and I think that, you know, we'll be fine.
08:12Cool.
08:13Can I just read a little bit more,
08:14just to check if we've got basins and stuff like that?
08:16I've read it. Thank you.
08:17Cheers. Thanks very much.
08:18So, if you can just pop that down, Tom.
08:19Sorry.
08:20OK, let's move on.
08:22While Felicity goes for the city centre...
08:24Right, guys.
08:26Zoe's team looks out of town.
08:28This shopping centre in particular is extremely big.
08:31220 stores.
08:32Three separate treatment rooms which were previously used
08:34for massage, manicures and spray tans.
08:36I'm going to go out-of-town shopping complex.
08:38Is there anyone against that?
08:39I'm not.
08:40Next...
08:41Hello. Thanks for coming.
08:42So excited to see your service.
08:44Good morning.
08:45Eight companies ready to share their beauty secrets.
08:48So, if you just lie down for me, Tom.
08:51What we're going to demonstrate today is the chocolate facial.
08:55This is pure, molten chocolate.
08:58Yes, it's divine.
08:59Yes, it smells gorgeous.
09:01But it actually is giving a rare feed to the skin.
09:07To build their businesses...
09:08Good morning.
09:09...both teams must choose two money-making treatments.
09:12If there's anybody here that wants to lose the odd inch from the thighs, the buttocks, the stomach, our treatment is the solution.
09:20We start at the ankles and go all the way up to the shoulders, so our client does resemble a little Egyptian mummy.
09:25I have to say, I should be selling skincare products for the last three years, so this is right up my street.
09:31Good morning.
09:32Good morning.
09:33Hi there.
09:34A girl can go in, just get her hair blow dried, and they choose from a menu of styles.
09:40We've brought with us today a clip-in whinge.
09:43It's not super technical to put in, and all of a sudden, you've got a fringe.
09:48Whatever they pick...
09:50This is called wavy gravy, and it's really easy to do, just take a section.
09:54...they'll have to do the treatments themselves.
09:56Very, very simple.
09:58It's what girls want.
09:59Sorry, would I be able to try and do it?
10:00Yeah, sure.
10:01OK.
10:02Susan, stay very still.
10:04These are about my face.
10:05I'll give you a piece of hair, so from the base, and just wrap it round, just...
10:10That's it.
10:11Fine.
10:12OK.
10:14We specialise in discreet men's cosmetics.
10:18If we could have a volunteer of the male persuasion.
10:22Come on, Leon.
10:23You need it.
10:26The products themselves are packaged in a very masculine way.
10:29This is a Shine Rescue powder.
10:32We've got a lip moisturiser.
10:34We've got an eyebrow tamer.
10:36We've got an eye pencil.
10:38And the guys love it.
10:39You could tell he looks better, but you couldn't tell he's wearing makeup.
10:42Yeah, he definitely looks better.
10:44I can imagine a lot of guys would want to do this, but would feel slightly embarrassed about doing it.
10:50I felt very uncomfortable during that process.
10:52Did you?
10:53But only because it's unnatural.
10:54Thank you very much.
10:55Thank you very much.
10:57I can't promote this product.
10:59You know, I've got a girlfriend, and if she started realising that I was wearing makeup, I can't be a part of this.
11:07The lava shells are the world's first self-heating massage tool.
11:11We put a little heated pack inside, and within a few seconds that will activate, and it delivers a seamless massage of heat and touch.
11:19As soon as we touch a person with this shell, they fall in love with the product.
11:24They love the feel.
11:25They love the heat.
11:26They love the comfort.
11:30Very nice.
11:31Can I please just ask how much the massage costs?
11:34Generally, you can charge a pound a minute, and your treatment basically is about 15 minute treatment, which would be easy enough to learn a nice, effective routine.
11:44Thank you so much, and thanks for that little massage. It was really nice.
11:47I think it's wonderful.
11:48Yeah.
11:49And I think I could sell one of those.
11:50I could.
11:51The treatment profit is 96% margin.
11:54I think I'd like everyone to back me and go for the hot shell massage.
11:59Great product.
12:00Great.
12:01Great product.
12:02So today I'm going to talk to you about one of our most popular treatments, revitalising Coldstone pedicure.
12:10They are cold.
12:13We're doing a massage on the bottom of the foot with a special big stone.
12:17So it's great for tired feet, legs, it's great for swollen ankles.
12:21How are your feet feeling now?
12:22I actually feel proper cool and tingling, and to be honest, my feet have cooled down.
12:26I think that it can feel very, very well.
12:28You know, it smells fantastic, it feels great.
12:30I think I'm going to have to go with Susie's knowledge and go with the pedicure.
12:34Yeah.
12:35Excellent.
12:36Hi there, good afternoon.
12:37Both teams need one more treatment.
12:40Sometimes people think, oh, wags, chavs, it's not that sort of spray tan.
12:44And there's one company left to pitch.
12:48And that's how easy it is to apply.
12:51Oh, my God.
12:52Oh.
12:53Oh, wow.
12:54It's a big difference.
12:55Susie, do you want to say about your experience?
12:57Yeah, I've actually, for the last three years, I actually work within a skincare company that I created myself,
13:01and I sell skincare products for a living.
13:04So, looking at your product, I think I speak for all of us when I say that we love it,
13:09and I think, because of my experience in selling, we'd be so fantastic at selling it on.
13:14Thank you very much.
13:15Thank you very much.
13:16Yeah, thanks a lot Natalie, that was really good.
13:18It's the best product.
13:19A full body treatment will take you 15 minutes.
13:24If you charge £40 for that, you're making £37 profit.
13:35Lovely.
13:36OK, well, we're tight on time, so thank you so much.
13:38We really appreciate it.
13:39Thank you very much.
13:41Thanks, folks.
13:42I think that will be our winner.
13:45That is the best profit per minute in terms of the service.
13:49Yes.
13:50Great, thank you.
13:51That's really good that you worked that out.
13:52It's a hit with both teams, so the spray tan company will choose who gets it.
14:02Hi, Felicity.
14:03We would be delighted to take the treatment that you showed us to Birmingham.
14:07We were wondering whether you would be cool with that.
14:10I just felt that your team showed a real, real passion.
14:16OK, and have you let them know yet, or is there anything that we can do to persuade you?
14:21I think that's my decision.
14:22I'll keep you with it.
14:24All right, then.
14:25Thanks very much.
14:26How can they show any more passion than we did?
14:29I mean, Susie's quite an excitable sort of person, so maybe she gave a bit more enthusiasm.
14:33I wasn't on form either today, so...
14:35I'm just completely shocked.
14:36I thought we sounded keen, but, you know, they might have been all, ooh, you know.
14:39Yay!
14:40Excellent.
14:41Thank you so much.
14:43Thank you very much.
14:44Thank you, Nat.
14:45Yay!
14:46So the alternatives in that that we can go for are the male facial,
14:50the clay body wrap, or the hair blow dry.
14:53I would probably say the clay body wrap.
14:55I think I'd go for the hair.
14:56Your floor for the hair.
14:57I'm going for the hair, right?
14:58Jim?
14:59For the same reasons as Vince.
15:00Hair?
15:01I think I'd love to say.
15:02Hair.
15:03Right, OK, cool.
15:04I just wanted to make sure that I had everyone's backing.
15:05Done.
15:06Hair.
15:074pm.
15:08Training won't be hard at all.
15:11Just go...
15:12You're very happy, aren't you?
15:14You're going to be spraying naked ladies with fake tan.
15:16Well, it's, you know, it's part of the task, isn't it?
15:20I'm finding it difficult holding this and rolling the hair at some time.
15:24Yeah, yeah.
15:25A few hours with the professionals...
15:26You're going to be doing a lot of practising tonight, aren't you?
15:28Yeah.
15:29Yeah.
15:30Good.
15:31And they should have the skills to turn treatments into money.
15:34Go up.
15:35Oh, wow.
15:36And down.
15:37Ellie, that feels great.
15:38This is going to be a winner.
15:40It's going to come down.
15:41There's probably two sprays over the bike there.
15:45Oh!
15:46OK.
15:47Don't worry.
15:48Sometimes that happens.
15:49Very well done.
15:50Last up, Leon.
15:52If two of you can do it, it's not like one...
15:54You're both going to...
15:55I think for the sake of five minutes, just spray him, Leon.
15:57Just do it.
15:58It's going to be five minutes.
15:59I don't think it's necessary.
16:00Just in case.
16:01Leon, why the hell are you here, then?
16:02Because I'm selling.
16:03I'm selling somewhere else.
16:04It doesn't make you gay.
16:05Come on, let's go.
16:06Right, come on, let's go.
16:07Let's get this done, then.
16:08What maybe would you provide a client with?
16:11If you've got boobs, I'd give you a paper bra.
16:15If you want, I can put you in some paper pants.
16:17But I think you're ready.
16:29Training complete.
16:30Good man.
16:31Well done.
16:32Well done.
16:33That actually wasn't so bad, you know?
16:34I really like this twisty thing because you can have two styles with one product.
16:39By tempting clients to buy associated products.
16:42You know, people can wear it like that, and you can put it right on the top.
16:47Takeings from treatments can be boosted.
16:49Two light brown, two dark brown, two black, and two mid brown.
16:52But do you think we should get more blonde?
16:54Yeah, maybe.
16:55Hostile cost prices are pretty high, aren't they?
16:58But spending on stock will be deducted from takings.
17:02I wish we could get more, if I'm honest.
17:05More of everything.
17:08Those are popular, are they?
17:10No, I'd go for more pastel-y colours.
17:12You know, when you're playing your house, you put magnolia in there, you don't put that on the wall.
17:15Do you know what I mean?
17:16Yeah.
17:17Because you know you're going to get a lot more people.
17:19Hi, Susie.
17:20I'm being modest with the figures here, but I think we can sell three tanning products in an hour per person.
17:27That makes a total of 72.
17:29Helen, do you think you can sell that amount?
17:31I just think it's going to be quite a lot.
17:33I think it's incredibly ambitious.
17:35Do you think that's so ambitious?
17:37That's just how much I sell.
17:38Maybe we can bring that down to 65 or even 60.
17:41I don't really want to spend more than 500 quid max.
17:44You know what?
17:46Let's get, let's get, I think we should get 35 of the dark lotion then.
17:52Yeah, I'll roll with that then.
17:54I'll concede that.
17:55But I just want to let you know that I'm more than confident that we will sell out of all these products.
17:59Okay.
18:00Right.
18:01Come on, man.
18:02Be confident.
18:03Go with what they're saying.
18:04You know, we can sell.
18:05I think we're making a mistake because I think we can sell it.
18:08I honestly think we can sell a lot.
18:176am.
18:20Destination Birmingham.
18:22Let's go to sausages for my surgery.
18:24Curl your hair.
18:25Get out of the boat.
18:27500, 400, 390, 390 plus 350.
18:34So our total best case is just under £2,000.
18:38Brilliant.
18:39That's good, eh?
18:41Sorry, I wasn't really paying much attention.
18:50Jim, have you been to the Bullring before?
18:51Oh, it's fantastic, isn't it?
18:53It's a really unusual building.
18:55The city centre.
18:57Birmingham's busiest shopping complex.
19:00This is absolutely wicked.
19:02For Felicity's team, prime spot in the main concourse.
19:06We've got little fringes that basically you put on
19:09and it actually looks like you've got a real fringe.
19:11It actually might not work on you because you've kind of
19:13already got a fringe.
19:14These whinges are £23.
19:16It's like a pet hamster, really, isn't it, a little bit?
19:19I still think it's so expensive.
19:22Three floors up, their one-bed treatment room.
19:26Are we comfortable to do hair and a massage in here at the same time?
19:29We're going to have to think so.
19:31I think so.
19:32We're going to have to do that.
19:33OK, cool.
19:35Out of town, the West Midlands' biggest shopping complex.
19:39We've got some spray tans today and also some pedicures.
19:43Location for Zoe's three-room beauty spa.
19:46OK, that's great.
19:47Thank you very much, Paul, and we'll see you at 1 o'clock.
19:50Just round the corner, the team's retail unit.
19:54Right, guys, there's 30 bottles in town plus one tester.
19:57We can't have product left over at the end of the day.
19:59Absolutely not.
20:00They're the numbers you've given me.
20:01You did want to go double, yeah?
20:03So that should be easily achievable.
20:05Fair enough.
20:06Understood.
20:07OK?
20:08Yeah.
20:09Yes.
20:10Cool.
20:11Right, off we go.
20:12Let's go, boom.
20:13Look, you've got aloe vera, vitamins E.
20:14I'm there, I'm there.
20:15Yeah, aloe vera, vitamin E, haribo oil as well.
20:17Oh, loads of lovely oils.
20:19You all right, guys?
20:20Are you interested in any spa treatments today?
20:23So we can do two things for you today.
20:25We can either get you naked and spray you.
20:28Obviously...
20:29I'm not going to be doing it.
20:30A girl will be doing it for you.
20:31They'll remove all of that dry skin.
20:33And if you smile at them really nicely, they may even paint your toenails.
20:36Your feet will come out, re-vertilise, it'll be a brand new you.
20:40Honestly, you feel like you're walking on here.
20:42This is our little salon.
20:44With her sales team pulling in clients...
20:46Hello, you're interested in the pedicure eye.
20:49It sounds fabulous, doesn't it?
20:51So we're going to cool your feet down.
20:53Project manager Zoe gets hands-on.
20:56Your feet are going to be amazing after this.
20:58Oof!
20:59It's like a face mask for your feet.
21:01And then we've got a cold stone massage.
21:04Oh, can I come back tomorrow?
21:09She's just going to be ten minutes.
21:11She's running a little bit over.
21:12Is that all right?
21:13I'll make sure you get your full time and have a little bit extra on the end.
21:16It's just she never likes to leave them.
21:18She's always, like, gets really involved and has a really fantastic treatment.
21:23Back in the city centre...
21:25It's quite a relaxed look.
21:26I like it.
21:27..no takers for the other team's hair styling or hot-shell massage.
21:34Right.
21:35What do you think someone you do, Tom?
21:36Oh, yeah.
21:37Wave a gravy.
21:38Yeah, that's pretty.
21:39I like it.
21:40I think it'll sell it.
21:41That side looks great.
21:42But on the concourse...
21:44Hi, guys.
21:45Want to look at some Lady Gaga hair clips we've got here?
21:48Just because it's blonde doesn't necessarily mean that it doesn't look good,
21:51if that makes sense?
21:52Yeah.
21:53It's the world's only massaging tool that's always heated when you're massaging.
21:57I guarantee you'll absolutely love it.
21:59I know, it does look a little bit weird, but when it's on, it looks amazing,
22:02because the hair is such good quality.
22:04I'm so happy with our location.
22:07We're right in the hub.
22:08We've got loads of footfall.
22:09We've got really fashionable shops around us, so it's great.
22:12It gets very, very hot.
22:14It's been designed that you can use the edges of it.
22:16It's 35 quid.
22:17Yeah, I'll give it a try.
22:19You have one?
22:20Good man.
22:21Cool.
22:22Thank you very much.
22:23OK, there we go.
22:24It's crazy.
22:25Thank you very much.
22:26There are two sides to the selling.
22:27Selling the retail products and selling the treatments.
22:29Which makes the most money?
22:30The treatments by a mile.
22:32Because the margin upstairs is as high as 90%.
22:36It's fantastic.
22:37Are they pushing the treatments down here?
22:40I haven't mentioned it yet.
22:41They're just selling the products.
22:43Hi, Ellie.
22:44How are you?
22:45I'm all right.
22:46We're a bit fed up, though, to be honest, at the moment,
22:48because we haven't done any massages so far.
22:50So, one minute, you haven't done any hair
22:52and you haven't done any massages yet?
22:54No, nothing.
22:55Have you sent anybody up for treatment?
22:57Yeah, we've been sending quite a few people,
22:59telling them about it, telling them to go on to the third floor.
23:01Just one would do, Felicity, to be honest.
23:03One will do.
23:04Ellie, what I'm going to do is I...
23:07Ellie, listen, please.
23:08I'm going to pull Tom off of your section
23:11and bring him on to our section, OK,
23:13to help push for you guys, all right?
23:15Excellent, excellent.
23:16On a more positive note,
23:18the products are selling really well, OK?
23:20OK, bye.
23:21You know what the quattas up here, how quiet it is,
23:23so you can relay that to the rest of the team.
23:25And I'll try to send people out.
23:27Yeah, brilliant.
23:28Let's try and sell it to them.
23:29Good luck.
23:30See ya!
23:31In the out-of-town shopping centre...
23:33Oh, that's fantastic.
23:34Would you like a receipt?
23:35Thanks.
23:36OK, I'll just take you through now for your spray tan.
23:39First client for executive assistant, Helen.
23:42What I want you to do to start with is arms up, strong man, OK?
23:46Yeah.
23:47I'm just going to do your arms first.
23:49OK.
23:50Sorry, let me just have a little...
23:55Oh, my thing's not coming on.
23:57Sorry, one second.
23:58OK.
23:59Got to switch the machine on at first.
24:03What a wally.
24:04I was like, why is it not working?
24:07Because I haven't switched it on.
24:09OK, I'm going to be down in front.
24:24I bet that feels a bit weird, doesn't it?
24:26It does.
24:27If we can stimulate circulation from the foot, though,
24:29it stimulates the entire body.
24:32With both treatments up and running...
24:35There we go.
24:36If you'd like to go through.
24:38Zoe's sales team can push tanning lotion...
24:41I'm going to plug it up for 20 quid. Are you OK with that?
24:43Yeah.
24:44..and nail polish.
24:45I can't talk you through what they are.
24:47I just know they're pretty, OK?
24:49You're pretty.
24:50So you need to pick yourself a nice, complimenting colour.
24:53I'll give it to you for a tenner.
24:55£10.
24:56Oh, you're breaking my heart, Lucy.
24:58Hello, madam. How are you doing today?
25:00Can I tempt you to try some lovely tanning lotion?
25:02It looks absolutely gorgeous.
25:03I might be buying those.
25:05Is it a little bit too expensive for you, or is that the problem?
25:07I'm not selling anywhere near as much as I thought I'd be selling.
25:10You thought six an hour, didn't you?
25:12Yeah, I thought I thought...
25:13I'd say three an hour, like, pushing it as well.
25:16Susan put herself forward as the beauty guru.
25:18Somebody they should listen to, somebody they should trust,
25:20somebody who knows this industry inside out.
25:23Would you like a quick demo of a natural skin care lotion?
25:25No, thank you.
25:26OK.
25:27Well, if you set yourself up as something you're not, you're in for a great big fall.
25:32OK, so just have a quick look at your wrist.
25:34I'll show you my difference of my wrist as well.
25:36And we don't look like Oompa Loompas.
25:38We're not orange at all.
25:39So can I tempt you?
25:40Try to go over there.
25:41Oh, come on.
25:43Treat yourself.
25:44Wow.
25:45Oh, no-one has any money around here.
25:47Everyone's being so poor.
25:52Lunchtime.
25:53You can pin it into the top.
25:55So, long straight hair.
25:56OK, and if you feel it, it feels very, very natural.
25:59I can take cards or I can take cash.
26:01They're usually 55 in London.
26:03For you, because you're so nice, Crystal, we'll do one for 30.
26:07Ah, Felicity!
26:08Called down by the project manager.
26:11It'll be Tom's job to get customers up to the treatment room.
26:15Oh, this looks great.
26:17Yeah?
26:18You've done a good job.
26:19You've got a huge footfall.
26:20I'm going to have you down here demonstrating.
26:22Yes.
26:23And then you'll say to them, OK, if you'd like to have a full massage, you go upstairs.
26:26Yeah.
26:27So that's what you're going to be doing.
26:28It's good to be down here.
26:29Very good to be down here.
26:30Hey there, ladies.
26:32What do you think of this?
26:34So they're nice sort of fake hair, the pieces that go in there.
26:37To go on the front so you've got to kind of look like, I can't remember her name,
26:42one of the other pop stars.
26:46Tom, who I've now called Mr Notebook-Calculator, yesterday had all the figures,
26:53write them down.
26:54He knew absolutely everything.
26:56Where's the real profit made selling the treatments?
26:59What's he doing?
27:00He's selling bows.
27:02That looks very cool.
27:04Why?
27:05Because it's easier.
27:06What's going on?
27:11Um, we've been upstairs now for ages.
27:13Yeah.
27:14You've done no treatments?
27:15No.
27:16We have one in the, we have two treatments in the diary.
27:19In the diary?
27:20Yeah.
27:21We've delivered no treatments.
27:22No.
27:23What's going on us to perhaps, I don't know, grab people here, take, escort them upstairs?
27:26Or, you know, what should we do?
27:28Do you think we'll be able to just have one of you upstairs?
27:30I can't do her though.
27:31No, I know.
27:32But what we could do is just have one of you up there, and so we know that the massaging
27:36is up there.
27:37I wouldn't gas about it.
27:38I'd get on with it.
27:39I'm going to make a decision.
27:40Ellie, I would like you to stay upstairs.
27:42Okay.
27:43Melody, you stay down here.
27:44And what we'll do is escort people upstairs.
27:46All right.
27:47Cool.
27:48Let's go.
27:49Good luck, guys.
27:50This place is completely filled, and so I don't really know why no treatments have been
27:54sold upstairs.
27:55I was slightly worried about Ellie, because she's not a natural salesperson in my opinion.
28:00So I'm trying to keep it inside though, because I don't want to kind of worry my team too
28:04much, but it's a bit of a pickle.
28:11Out of town.
28:12That looks bad.
28:13That feels like I've been on holiday.
28:14You look like you've been on holiday.
28:15Did you like that scent?
28:16Yeah, it's quite sweet.
28:17It is, isn't it?
28:18Hmm.
28:19And that's the smell that'll go with you over your whole body for the next four or five
28:24hours as it develops into a lovely olive glow.
28:26Despite the fact that Leon hates the thought of selling beauty products, he's really not
28:31comfortable doing it, he's really come out of his shell.
28:34Okay, do that for me.
28:35Oh, God.
28:36Okay, come and try a little bit of false tan just on your wrist.
28:40From an awkward start, he's got into his patter, he's got this weird finger trick thing
28:45that seems to be working with the customers, and he's doing really well.
28:48Thank you very much.
28:49Thank you very much.
28:50You'll smell lovely all week long.
28:51Thanks, bye.
28:53Can I turn to you in a fake tan?
28:54I've got some a towel.
28:55Half price?
28:56I've got some a towel.
28:57Over there?
28:58I've got some a towel.
28:593pm.
29:00Taking stock, team leader Zoe.
29:02How many have you sold for the nail varnish?
29:03I've sold about five.
29:04I think that Susie's probably struggling a little bit, she's only sold about three of
29:09the tan lotions.
29:10Susie.
29:11Last night, you gave me a very strong phone call and you wanted to push the 60 products.
29:18This is really, really unfair for just our location.
29:21You came up with these optimistic numbers, you're in skin care anyway, so we trusted you
29:26basically.
29:27This is so unfair, Zoe.
29:29No, it's not unfair, Susie.
29:30You've made your bed and you've got to lie in it, I'm afraid.
29:33Try and recall it back and try and get the sales.
29:35I gave you my advice and you took it.
29:37You've given Zoe advice and the advice is now wrong.
29:40You've obviously got to take accountability for it.
29:42Yeah, you've got to stand by that advice.
29:44I don't understand why you come here and just have a go at me.
29:47I'm not doing it, no.
29:48This is not even good for team morale.
29:49Yeah, Zoe, I am in skin care.
29:51I do sell skin care for a living.
29:53I know exactly what I'm doing.
29:54I know you told me before to sell and that's exactly what I'm doing.
29:56Right, good luck, okay?
29:58Okay?
29:59Okay.
30:044pm.
30:05How do you fancy a free massage?
30:08On Felicity's team, to lure customers upstairs to the treatment room, a new strategy.
30:13What we've agreed is three minutes free for each of the ladies.
30:17Right, okay.
30:18And then past that, obviously, it's one pound a minute.
30:19Yeah.
30:20So I'm going to leave them in your capable hands.
30:21Right, so this is when I'm going to use the shell.
30:25Ooh, it's warm, isn't it?
30:26Is that okay?
30:27Yeah.
30:28That's fine, that temperature is, yeah.
30:29Oh, it's really nice.
30:30Go ahead and look.
30:31Oh.
30:32If I had a massage from a woman before, it felt different.
30:33Haven't you?
30:34Yeah.
30:35If I had it from a work, I mean.
30:36Yeah.
30:37It normally leads to something else, doesn't it?
30:38Yeah.
30:39That's it.
30:40It won't do this to her.
30:41I'm going to show you.
30:42If you want an extra ten minutes, it's like ten quid.
30:43If you want an extra five minutes, that's eight minutes.
30:44Yeah, that's fine, that's fine.
30:45And we could do a good deal if you wanted to do both of you as well, okay?
30:46Thanks very much.
30:48Thank you very much.
30:49All right, then.
30:50And pop downstairs and go and get that pack.
30:51Thank you very much.
30:52All right, then.
30:53Cheers.
30:54Right, that won't be a second.
30:55You're both coming for a massage, are you?
30:56Yeah, yeah, yeah.
30:57And how long are you having each?
30:58We're going to see the three minutes.
30:59We're going to see the three minutes.
31:00We're going to see the three minutes.
31:01Then we're going to leave it as long.
31:02All right.
31:03So if you want to lie face down, just take your second.
31:04Hey, guys.
31:05How are you doing?
31:06Four hands are better than two.
31:07I'll do one of the guys as well.
31:08Is that all right with you two?
31:09Oh, you two?
31:10Oh, you two?
31:11Oh, I'm going to go and get that pack.
31:12Oh, I'm going to go and get that pack.
31:13Thank you very much.
31:14All right, then.
31:15Cheers.
31:16Right, lads.
31:17It won't be a second.
31:18You're both coming for a massage, are you?
31:19Yeah, yeah, yeah.
31:20And how long are you having each?
31:21We're going to see the three minutes.
31:22We're going to see the three minutes.
31:23We're going to see the three minutes.
31:24We're going to see the three minutes.
31:25We're going to see the three minutes.
31:33Oh, I'm happy.
31:38Feel the heat?
31:41Yeah.
31:43You need to be made of leather, not to feel that.
31:49Feels good, mate.
31:50All right, see you later.
31:51Bye!
31:54Have you been away anywhere this year?
31:56Yeah, I went into Spain in July.
31:58It's absolutely amazing.
31:59No orange at all.
32:01The final push.
32:02You can just gently rub that into your face with the mitt.
32:06Do it all over, so including your forehead.
32:08Come on.
32:09Do me a favour.
32:10Eight pounds.
32:11Eight pound cash.
32:12Come on, right now.
32:13Go on.
32:15You look really brown now.
32:16Are you happy with it?
32:17Yeah, I'm really happy.
32:19Oh, you've got nice hair.
32:21Why aren't you going to have a free massage?
32:22Right, someone must want a free massage in this place.
32:24If you just come in here, take a seat just here.
32:27So we're just going out to the top there.
32:29I'm doing Mira's hair here.
32:31So if you don't mind, we can do simultaneously.
32:34This is sort of stretching better late than never to its absolute extreme.
32:38You're doing a good job of it.
32:41The penny dropped in mid-afternoon and now the treatment area is not big enough all of a sudden.
32:47Can you feel the heat there?
32:48I can, yes.
32:49Excellent.
32:50Will it be enough?
32:53It's just possible, but my word, it'll be a close run thing.
32:56That's just where I suffer when I've been.
32:59Really?
33:00Yeah, well, I nearly broke my neck when I was learning to water ski.
33:03When did you learn to water ski?
33:04When did you learn to water ski?
33:05Yeah!
33:06I hope you enjoy your network.
33:107pm.
33:15Trading is over.
33:18We've got around about 80 quid in leftover stocks.
33:20That's going to be struck off our profits.
33:23Yeah.
33:24Tonight, back to London.
33:27Tomorrow, the boardroom.
33:29The boardroom.
33:59You can go through to the boardroom now.
34:27Good afternoon.
34:28Good afternoon.
34:29Sugar.
34:30Well, you've done your beauty stuff and now you've got to deal with the beast side of things,
34:42me.
34:43Yeah?
34:44This is my cup of tea, this.
34:45I go on record and say, and if you'd haven't already looked me up on this, is that if I wasn't
34:49in the electronics industry, I'd be in the beauty business.
34:52Massive, massive margins.
34:54Yeah.
34:55Zoe, you were the team leader.
34:56I was.
34:57I made you the team leader.
34:58Yeah.
34:59Because last week you said you were going to demonstrate to me what you can do.
35:02Yeah.
35:03How was Zoe's team leader?
35:04Yeah, she was good.
35:05She was a good team leader.
35:06Yeah?
35:07Yeah.
35:08I didn't like the whole enthusiasm and morale that PMs maybe give and boost to the team.
35:13I didn't recognise any of that.
35:15But it didn't matter.
35:16I mean, I was capable of selling by myself.
35:18How did you take to it?
35:20I mean, it's selling, so I took to that side of things quite well, I think.
35:25But obviously it was quite unnatural.
35:28I didn't really know what I was talking about initially.
35:31You had an awkward start, I think we could say.
35:33I think I'd agree, yeah.
35:34I had an awkward start.
35:35And?
35:36And then I think it came good, you know.
35:38Do you have any good?
35:39I've not seen the sales figures.
35:41From what I've heard, he's done excellently.
35:43Hmm.
35:44Um, apart from that, Zoe, it's kind of falling in your lap that you've got Susan there,
35:50who's in the beauty business.
35:53It's kind of like job done, right?
35:54Initially, I thought all my birthdays had come at once.
35:57Right.
35:58However, on reflection, I'm regretting a lot of the decisions that were made on advice given by Susan.
36:03That's right.
36:04She didn't seem to be aware of her own business with quantitiers.
36:08We initially were advised by Susan to place an order for 60 products.
36:13I thought that was too high.
36:15The reason why I said 60 was because there were four salespeople,
36:18there were eight hours in one day.
36:20I calculated two products to be sold per hour.
36:23Your exact words were, I can sell 60 on my own.
36:26Oh, I did not say I could sell 60 on my own.
36:28Did you buy what she's recommended?
36:31No, I went under.
36:32I said, I really don't want you to spend more than £500.
36:35Susan initially came back with a quote of about £600 or £700.
36:38I said, no way, it's not happening.
36:40And then we compromised on £520.
36:43But at this minute, I regret this decision.
36:45Well, did you have stuff over then?
36:47Yes.
36:50OK.
36:51Logic.
36:52How about Felicity as a team leader then?
36:55She was good, Lord Sugar.
36:56I thought she was good, yeah.
36:57She was a good person manager.
36:58She was good with the team.
36:59Right.
37:00Well, let's get on to what you chose.
37:01Initially, we wanted the spray tan and the shell massage.
37:05OK.
37:06And you lost the spray tan, yeah?
37:08Unfortunately, we lost the spray tan.
37:10Looks like Vincent had one before you lost it, is that right?
37:13Anyway, you lost it.
37:16Yeah, they felt that there was a lack of enthusiasm from our team.
37:20Let me help you.
37:21In order for them to know that we wanted to sell their product, we needed to get up, we needed to touch what they had.
37:26Following the Susan approach, is that what you're saying?
37:28Well, I'm sure they did and they did a very good job of it.
37:30I think very well.
37:31We are not girly girls in comparison to the girls of theirs, no offence, but I knew that they'd be really excited and Susie's a really, like, excitable character.
37:37We got excited.
37:38It was the key critical product that we wanted.
37:39We were just sort of saying, oh, yeah, it's really good.
37:41Well, look, look, look, look, okay, I don't want to get into details here at the moment, because it may be academic, really.
37:53Karen, just run me through the numbers on venture, yeah?
37:56They spent 734 pounds and they made in sales 937 pounds, so they brought you in a profit of 203 pounds and one pence.
38:08203 pounds.
38:11Well, it's a profit.
38:14It's...
38:16It's a profit.
38:18Nick, give me the numbers on Team Logic.
38:21Yeah, Logic spent 924 pounds, slightly more than a venture.
38:27Sales were less, 677, bringing in a pig ugly loss of, er, 246 pounds 28.
38:40A loss.
38:41No contest there, then.
38:43Um, yeah, okay, Zoe, your team won.
38:53I think, Susan, you should know better than anyone else.
38:56A profit margin of 203 pounds on 734 quid in cosmetics is not that great, right?
39:06Absolutely not.
39:07You were lucky not to spend all that money, because had you, you'd also be sitting there with a loss.
39:11Anyway, a win's a win.
39:12Uh, your trip's gonna be quite interesting here.
39:13You need to put your dancing shoes on, because I've lined up a couple of the stars of Strictly Come Dancing.
39:24Katya and Robin are gonna train you to see if you can become dancers, yeah?
39:28So, have a good time, and I'll see you on the next task.
39:32Off you go.
39:33Okay.
39:34It's okay.
39:36It's okay.
39:38Come on, come on, Tom.
39:41I knew if we could.
39:42Shhhhhh!
39:43Shhhhhh!
39:44It's alright.
39:45It's alright, let this one.
39:48Well, Jim, welcome to Team Titanic here.
39:57You know, Vincent and Tom, we really have to stop meeting like this.
40:02You're like a couple of stalkers.
40:04That's all I keep seeing is you two in the losing team.
40:07Tell me about it. It's a shambles.
40:09OK, well, you go off and talk about your shambles, right,
40:12and be back here shortly because one of you is going to be fired, OK?
40:16Off you go.
40:26Turn, turn, turn, and turn!
40:34Two, three, start again! Step, step, step!
40:37What a turn! Yes! There you go!
40:40I was incredibly shocked about what the girl said about me in the boardroom.
40:44Start again! Step, step! Cha, cha, cha!
40:46But we understand this is the business and we're all going to go for it.
40:50There's no friends in this place.
40:52Yay!
40:54Well, I'm personally getting pretty fed up of this place.
41:02I need to be project manager so that I'm not in this situation again.
41:06I've delivered every time and I don't feel that, you know, it's really anything to do with me that I keep being here.
41:16The spread town was a problem and it said the four girls on our team are not girly girls.
41:30And that's what that girl would have liked.
41:32I remember asking, have we read all the details?
41:36Because actually it's not just about the location.
41:38No, definitely not. It's about how close the treatment is,
41:40how many treatment rooms we have.
41:42And you said, yes, yes, I've got it covered.
41:43Yeah.
41:44Where did that input of got it covered come from? Was that yourself or was that the local experts?
41:50Did we definitely read the...
41:52You're not an expert on Birmingham. You're not an expert on any city.
41:56I was told not to read through that part of the dossier.
41:59I believe that we are all equally responsible for the failure of this task.
42:04Everyone said in the boardroom that I did a good job and they were happy with me as a project manager.
42:32Turn them in, please.
42:34You can go through to the boardroom now.
42:50Vincent, just before you left you said this was a shambles.
42:54Do you want to elaborate on that?
42:56Well, you know, we overspent and we made a loss.
43:01That's the shambles of it.
43:03Because, you know, I'm not here...
43:04OK, I've got that.
43:05OK.
43:06I mean, thank you for that.
43:07Sure.
43:08I thought you really was being more specific.
43:09It was generic.
43:10OK.
43:11I can lay it out quite clearly, honestly.
43:12Specifically, we were very keen on getting the spray tan to win this task.
43:19You think that's a big loss?
43:20Well, it was a big loss.
43:21I think it was a huge loss.
43:22It just had insult to injury.
43:23That's where they took most of their money, the other team.
43:25Sure.
43:26Sure.
43:27Apart from that, you seem to have lost the plot on this task.
43:30Yeah.
43:31This was not about selling peripherals.
43:33Yep.
43:34This was all about treatments.
43:36Yeah.
43:37And you didn't do any treatments, or hardly any treatments at all.
43:39We didn't know until halfway through the day the treatments were being neglected.
43:42It must be so busy.
43:43I mean, from what I've got down here, you started off at 11 o'clock in the morning.
43:47Yep.
43:48And from what I've heard from Nick, the first treatment wasn't actually implemented till 3.30 in the afternoon.
43:53And that's...
43:54What the hell was going on for four hours?
43:56Exactly.
43:57They went out and we'd go for a sleep.
43:59Isn't the first principles of any business you've got is to do a kind of a wake-up call, you know,
44:05How am I doing today?
44:07Have I sold anything today?
44:09I've been here since 11 o'clock.
44:10We're doing anything.
44:11Yeah.
44:12You wait till the end of the day to find out, or what?
44:14Where was your brain?
44:15After one hour, I was asked to come down.
44:18Tom went down there, so we were thinking, okay, great.
44:20Well, now something will start shifting because...
44:22And I heard from Nick that when you came down, you spent two minutes talking about treatments
44:27and you started selling product.
44:29Yeah.
44:30True.
44:31Okay, I...
44:33True.
44:34Right, so you've come down after an hour.
44:37Ellie and Melody, two hours.
44:39What you're sitting up there, you're now there for three hours.
44:42When did it dawn upon you?
44:43We told them how it was.
44:44Was you hiding up there, you're thinking?
44:45No, not at all.
44:46Whatever goes wrong, can't blame us.
44:48Absolutely not.
44:49We were sent up there, so nothing to do with us.
44:51Whatever goes wrong, we'll just sit up there waiting and place the blame on everyone else.
44:55Lord Sugar, the phone call was made after one hour.
44:58Felicity chose Tom to come downstairs because...
45:01So you waited another two hours before something started shifting.
45:04That's when I thought to myself, enough is enough.
45:06I would think so.
45:07I would have thought after another quarter of an hour.
45:09Absolutely.
45:10Well, I wonder how long, if we'd gone through all the day had I not done that.
45:12In this business that I'm going to start with somebody, if you go sitting in the office for three hours and do nothing, or three weeks or three months, I ain't going to be a very happy bunny.
45:21Yeah.
45:22Could I please just say something?
45:23I think we're fundamentally missing a big point here.
45:24It was too late.
45:25It was too late.
45:26I think the massive problem was the fact that we chose a location with brilliant footfall.
45:29Stop going on about the location.
45:30The location was trace.
45:31But it was nowhere near our treatment area.
45:33So getting to, so selling the treatments was difficult because they weren't being done anywhere near.
45:37We were losing people in between.
45:38This is a bunch of business people I'm looking at here, is it?
45:41This is a bunch of potential partners of mine.
45:44Unbelievable.
45:46Unbelievable.
45:47You know, every single one of you should have said, what is going on?
45:51What is going on here?
45:54In my, in my view, there was no sales process implemented.
45:59So nobody identified, when we sewed a treatment on the floor, how it was going to process through to the treatment room.
46:05There was no strategy in place to actually carry out sales.
46:08But Sasha, I think I actually disagree with you.
46:10The strategy was that we would sell them, for example, a hair piece and then tell them that we could blow dry the hair and put it in for them, which you did yourself.
46:17So obviously there was a strategy.
46:18There was, but it was lastminute.com, i.e. there was no strategy implemented.
46:22You've got seven of you here.
46:24You could have at least, once you found that fault, allocated one person to grab the person by the arm and walk them nicely to the treatment room.
46:32Why didn't you do that?
46:33I thought that was going to happen when Tom went down, to be honest.
46:36When I found out that there was no treatment, I actually went, like, feeling like I was the cavalry.
46:41That's not blowing my trumpet.
46:42My point is that I couldn't...
46:44I'm not understanding what you claim to have done, Jim.
46:46I've got two girls who were standing buying perfume.
46:48I said, girls, massage, let's go in here and massage.
46:50You persuaded them both to have a, or each of them to have a ten-minute massage for seven pounds.
46:54That was fourteen pounds that you hauled in so bravely on that particular exercise.
46:58Yes, and you know why it was only seven is because...
47:00Because you didn't sell it more.
47:01Okay, let's step back a moment here.
47:05I've repeatedly stated here this task was all about providing treatments, yeah?
47:11You spent eight hundred pounds on the other stuff, which has got low, low margin.
47:16Okay?
47:17Now, how did that come about?
47:19Who decided to spend nearly eight hundred pounds on the other stuff?
47:22We definitely ended up overspending on our products because as a team...
47:26Well, whose fault was that?
47:27I think as a team, all of us, and I think everyone...
47:29What is all this as a team?
47:30On the shell side, us four as a team decided that's how much we want to spend on the shell.
47:34Well, as a team, as a team, one of you is leaving today.
47:38You're the team leader.
47:39You are going to tell me which one of these people that you feel is responsible for the failure of this task.
47:47Two people?
47:48Yeah.
47:49Yeah.
47:50The two people that I feel responsible for the failure of this task is Ellie.
47:53Who did all the massages, you know?
47:55Anyone, anyone could have done a massaging.
47:58Okay, I'm going to take in...
48:01This is so hard.
48:03Just stick to me because I feel like I'm going for it.
48:05I am going to stick to you.
48:06I'm worried about my second one.
48:07Now, I'll be going for it big time.
48:08I'm worried for my second one.
48:10I, you know, as far as business goes, I do believe that you were not a team player in this task
48:16or, to be honest, any other task that I've worked with you in.
48:19The second person is where I'm really struggling and I, it's...
48:28Okay, come on.
48:29Right, I'm going to be decisive.
48:31The two people I'm going to be taking in is I'm going to be taking Ellie.
48:34And due to not selling enough, my next person would be Natasha.
48:40Right, okay.
48:41Um...
48:42I say, just, I say more than Jim.
48:45The job role that I gave you was, was to drive the sales.
48:49And also, just one point I'd like to make is that I had another sale.
48:52Make all your points.
48:53Make all your points when you come back in this boardroom, okay?
48:56The rest of you leave the boardroom now.
48:59Go back to the house, right?
49:01I'll see you on the next task.
49:03You other three, I'll bring you back in later on, okay?
49:06Oops.
49:17Did you get her, this Felicity?
49:19Her problem is, she will not take a decision on her own.
49:22She wants everybody in to vote on it.
49:26I still wonder what Ellie was doing, sitting up in that room for three hours.
49:32And Natasha, she's a bloody good talker.
49:35Let me tell you, keep a very close eye on Natasha, because she comes in here, she talks the talk.
49:41All of the things she says that she saw, she noticed, she would have done differently.
49:45It's all talk.
49:48Could you send the three of them in, please?
49:50Yes, Lord Sugar.
49:52Lord Sugar, we'll see you now.
49:53Right, well, I'll start off with you, Ellie.
50:09Do you have any idea what you're doing here?
50:11Yeah, I want to be your business partner and I think...
50:14No, no, I got that.
50:15Well, what I'm doing in the bathroom, you mean that?
50:17You want to be, you want to be my business partner, is that right?
50:20Yeah.
50:21I mean, in here you say, I believe you've got two businesses that you run.
50:24Yeah.
50:25Okay.
50:26One of your claims is that you manage up to 30 men out on site and all that type of thing.
50:30Yeah.
50:31My criticism of you is, is that what business person hangs around for three hours wondering what's going on?
50:35Well, we didn't do that.
50:36We rang as soon as we could and we sent somebody down as soon as we could and he should have been the person,
50:40I don't know why he's not sat here now, who should be, who should have been driving business up to us.
50:45He knew what it was like.
50:46He was supposed to be selling the service, the 100% markup service that we were all supposed to be selling.
50:52Nobody bothered doing that.
50:53These old hair products that were too expensive.
50:55Okay.
50:56Felicity, in your pontification about who to bring in here, you were adamant about bringing her.
51:01Yep.
51:02So can you tell me why you were so adamant about this?
51:04Yes.
51:05During the pitches, Ellie sat there. She showed absolutely no passion towards any of the products, including the fake tan.
51:12I did, but you won't let me get a word in Edgeways. You wanted to lead every pitch, did you not, Natasha?
51:17I do feel there were a few people essentially sidelined in this task. I think you were one of those people.
51:23Stuck in a tree.
51:24And I think I was also one of those individuals.
51:26Can you give an example of that?
51:27Because I suggested to you whilst we were in the salon that we were buying too much products.
51:31That's true.
51:32Why did we spend £500 on hair products that were too expensive that we knew wouldn't sell and had a really small markup?
51:37Because.
51:38What was the reason for the expenditure on the stuff?
51:41What I tried to do was I tried to work out that we had four salespeople and with the hours that we had that it would work out to sell per person three items an hour, which I thought was achievable.
51:52Lord Sugar, would you want to go into business with someone who doesn't understand how to work out profit and loss and margins because you can't do figures?
51:58I can't do figures.
51:59I can do figures. If I couldn't do figures then I wouldn't be, I've got two small businesses myself.
52:04But you didn't understand the massive markup of the treatment.
52:06Of course I understood it.
52:07Why didn't you sell it then?
52:08I did sell it.
52:09If you understand that your task was actually to sell the treatments, why did you rubber stamp somebody putting a promotion together for free treatments?
52:18The free treatments were almost a lost leader to sell products.
52:21No.
52:22Did you know anything about this free, freebie stuff?
52:24Nothing until the first person was chaperoned up and was said these two girls have got a free, free minute massage but they're going to pay an extra few pounds if they want to afterwards.
52:33But there were students with no money and they were just there for the freebie.
52:36They weren't just students.
52:37They were just there for the freebie.
52:38They were all students.
52:39I sent a lot of people up.
52:41Well they didn't come because you didn't chaperone them properly.
52:43I did chaperone them.
52:44Why didn't you start chaperone them from the time I spoke to you which was about half past twelve?
52:48Because you were focused on product.
52:51Natasha, you were down there on the shop floor.
52:54Correct.
52:55Why didn't you protest?
52:56I did protest.
52:57That's not true Natasha.
52:58What would be the first thing you would do if you had a business?
53:00You know, on Monday morning and it was a retail business like this, you know, and you started at nine o'clock, would you not check at ten o'clock if you were taking any money?
53:08Absolutely.
53:09Well, why didn't you ask?
53:10I did ask on a number of occasions.
53:12I said, hello, yeah, this is all very slow and we are not making the sales.
53:18Where's the strategy?
53:19Whether you choose to listen to that or not is your decision.
53:22Everyone in the team has said that I have been a good project manager and that I've managed the people well and that we've made mistakes.
53:28I said that to be nice to be honest, but actually you weren't really.
53:32I know it shouldn't be nice in business.
53:34You're only saying that because I brought you back in.
53:35And was she a good project manager then?
53:37She had enthusiasm, she had motivation, but there was a lack of strategy.
53:40If any of you survive this thing, in future, if I ask if someone's a good project manager, I'm not asking whether they wear nice clothes or their hair's done nicely.
53:48This is not a game, you know, just to sit there before the results come out and then afterwards change your mind.
53:53So who's responsible for the failure of this task?
53:55Felicity, Felicity.
53:57She made the decisions, the key decisions.
54:00And who's responsible for the failure of this task?
54:02As I've said throughout, I believe that Ellie is.
54:04I was in the treatment area carrying out massages, sweating all day.
54:07But you shouldn't have been telling you, you had someone there, you had someone there.
54:11I'll give you one more chance to tell me.
54:13Why are you so adamant about her being the reason for the failure of this task?
54:18Okay.
54:19She gave no help throughout the pitches.
54:21She did not let me know that the people that we were sending out there did not arrive.
54:25I rang you after an hour.
54:26She failed to upsell on the massages that we sent to her.
54:30The free ones.
54:31Do you let me ever finish, Ellie?
54:33The free ones, yeah, go on.
54:34She failed to do that and she spent more time moaning than she did do anything else while working.
54:39Did I moan? Did I moan?
54:41You've moaned in every single task I've ever worked with you on.
54:44I've heard enough here. I've heard enough.
54:49Felicity, all you've told me since you've been in this boardroom today is that the team agreed this, the team agreed that and the team agreed that.
54:57Well, look, the person that I'm looking for to partner with me, there ain't no team.
55:02That person is on their own, yeah?
55:05Ellie, I can't get over the fact you're sitting up in that room for three hours.
55:10Right?
55:11Because anybody with passion and desire to want to succeed in this process, if it was me, I'd be running down on that floor there.
55:19And I'd be shaking my colleagues round the neck saying to them, what is going on?
55:23And for that, Ellie, you know, I think it's a very serious issue.
55:30Now, Natasha, I don't really believe that you caught on to the fact that this thing was all about selling a treatment.
55:37I think you've just gone along with what you've heard me say in this boardroom, to be perfectly frank with you.
55:42I'm not looking for a receiver telling me what went wrong.
55:45I'm looking for someone that actually does something, OK?
55:48This was a disastrous task, and a lot of decisions weren't really made here.
56:04For that reason, Felicity, you're fired.
56:09Thank you for this opportunity.
56:12Now, Ellie, I'm giving you the benefit of the doubt here.
56:28I don't know what you were doing up there for three hours, sitting around.
56:32Well, I'm not going to labour the point anymore.
56:34You've got to come forward in the future, OK?
56:37All right, off you go, back to the house.
56:39Thank you, Lord Sugar.
56:49There's absolutely no way I could have started a business with her.
56:53Very pleasant girl, no leadership qualities.
56:55Though you saw her indecisive, she was.
56:57If you went into business with something like that, you'd have to make all the decisions for her.
57:15As soon as I brought those two back in, they stabbed me in the back and just said that I was a bad project manager,
57:21which is completely going against what they'd just said minutes before.
57:28I thought she was going to bring in Tom.
57:30Yeah.
57:31And I think that would have been a very different dynamic.
57:33She would have been in a lot of trouble if she had brought me back in, but I'm very surprised that she didn't.
57:38I hope Ellie's back.
57:39That's the only one Felicity was sure about, was Ellie.
57:43Hello.
57:44Hello.
57:45Whoa.
57:46Well done, baby.
57:47Well done.
57:48Well done.
57:49Well done.
57:50She went to town on me, big style.
57:52This is still in the class is quite a friend.
57:54Yeah, yeah.
57:55She's going to feel real bad now.
57:56We didn't say goodbye to her.
57:57Oh, you didn't say goodbye to her?
57:58No, no.
57:59Tell you now, right, you're not going to see anybody for real until you get in that boardroom,
58:03and they show you true colours, yeah?
58:05So, say in a popularity contest, this is about business.
58:08In the fight to become Lord Sugar's business partner, 12 candidates remain.
58:20Next time.
58:21I want you to make and brand your own unique pet food.
58:26Every dog has its day.
58:29Nice.
58:30Really, really nice.
58:31We made a dog's dinner out of her.
58:33Some bark.
58:35Ted, pack it up.
58:36Hey, Ted.
58:37Ted, chill out, would you?
58:38This is supposed to be a business task, and it needs to be a bit more professional.
58:40Well, similarly, Glenn, the respect works two ways.
58:43Others bite.
58:44I've got the feeling that you're strategising, so I think a message needs to go back.
58:49You're fired.
58:54The Apprentice back on BBC One next Wednesday at nine.
58:57Well, Felicity's heading to BBC Two now, where Dara's waiting to talk about beauty and
59:02her boardroom bust up.
59:04And back here on BBC One, meet Lee, the winning writer, tugging at heartstrings and pocketing
59:09a grand.
59:10Not going out at 10.45.
59:12But you've got to go back.
59:14And you're right.
59:15You're right.
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