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00:00We are in tough economic times and in this climate you need to stand out from the crowd.
00:09From across the country, 16 of Britain's brightest business prospects have come to London.
00:16I'm not interested in any steady eddies or cautious carols. I'm looking for someone who's exceptional.
00:24They're here to compete for a job with a six-figure salary, working for Britain's most belligerent boss.
00:31I can't believe seven people couldn't have come up with something better than that.
00:35This is like watching a bunch of bloody amateurs.
00:38Serial entrepreneur and multi-millionaire, Lord Sugar is once again on the hunt for an apprentice.
00:45Some of the stuff I've heard coming out of your mouth is a lot of hot air, so in the interest of climate change, I don't want to hear any more crap.
00:52Come on, come on, come on, come on, come on, come on.
00:54To land their dream job.
00:56Let them smell it, let them smell it.
00:58The candidates need to work as teams.
01:00I am not, just so everybody knows, I'm not going into another meeting like that again.
01:03That was highly embarrassing.
01:05But shine as individuals.
01:07He is going to batter you, I'm just warning you.
01:09Who is doing the mincing?
01:11This is the most ridiculous idea I've ever heard.
01:14Because in the end, there's just one job.
01:17You're fired, you're fired. You've talked yourself out of this. You are fired.
01:22Previously on The Apprentice.
01:31I've laid on two bakeries for you.
01:34You're going to be churning out some big orders to tight deadlines.
01:38The job makes some serious dough.
01:41I'd really like to do this one.
01:43I've also really wanted to do it.
01:45Melissa pipped Jamie to be project manager.
01:50Well done.
01:52But half-baked pricing put her on the spot.
01:56Tell me how much a bread roll is.
01:59One pound 82 per unit.
02:01That was diabolical.
02:03Brilliant.
02:04Dr Shibby's team bagged a big order.
02:07We've managed to secure a deal for 1,000 bread rolls.
02:10But failed to deliver.
02:13I'm embarrassed to say we've only got 16.
02:1516 bread rolls.
02:1616 bread rolls.
02:1716 bread rolls.
02:18Le Pan Artisan.
02:19Once their stalls went up...
02:21We've just walked into the muffin zone.
02:24The teams were on a roll.
02:26You are going to take one and you are going to take one.
02:29Going, going, nearly gone.
02:31In the boardroom, Melissa owned up.
02:34For the first time I can honestly say in my life, I minced my words in a pitch.
02:39But escaped with a win.
02:41I'm not sure, Melissa, whether this is down to you.
02:45Lord Sugar lost patience with the doctor.
02:4816 bloody rolls out of 1,000.
02:51And Shibby became the third casualty of the boardroom.
02:54You're fired.
02:57Now 12 remain to fight for the chance to become...
03:01The Apprentice.
03:136.30am.
03:14Hello.
03:15Good morning, this is Lord Sugar's office calling.
03:17Lord Sugar would like you to meet him at the Science Museum.
03:20The cars will pick you up in half an hour.
03:23Rise and shine, guys.
03:24Go off.
03:25Off to the Science Museum.
03:26It's a science museum.
03:27It's either going to be something to do with science or museums.
03:44South Kensington, the Science Museum.
03:57For the past century, a celebration of inventions that have made millions for those brave enough to back them.
04:07Good morning.
04:08Good morning, Lord Sugar.
04:09Well, this building is full of objects that have helped transform the world that we live in.
04:28And all these great inventions started out as someone's crazy idea.
04:33Now this task is all about innovative products.
04:37I've lined up ten manufacturers that are looking to reach a wider audience.
04:43They're going to pitch their products to you and you're going to have to choose two of them to sell to the trade.
04:49And a word of warning.
04:51There's no hiding place on this task.
04:53You'll all be given order books and I expect you all to sell.
04:57Right.
04:58Well, obviously the teams are unevenly balanced at the moment.
05:01So, Alex, step across and join Apollo.
05:04Everything clear?
05:06Yes.
05:07Off you go.
05:08Off you go.
05:15Selling to the trade is much tougher than selling to the public.
05:18So I've made appointments for the candidates with some of the country's biggest retailers.
05:23The art of this is matching the right product with the right retailer
05:29so they can take advantage of the opportunities that I've laid on for them.
05:34First, each team needs a leader.
05:39I'd really like to be involved here.
05:41I just really feel like I've got to prove myself.
05:43And again, it speaks to my skill set.
05:45And I just really want to convince them that I'm actually worth my thought here.
05:49I really want to do it.
05:50Well, great task, guys.
05:52I'm going to chuck myself straight in and say I really want to be PM here.
05:56Who's got the relevant experience in what we're doing?
05:59That's important.
06:00Mel has.
06:01But you were PM last time.
06:03I was.
06:04I've got...
06:05I've just got 12 years of property experience and absolute business savvy.
06:10I'm bursting with ideas.
06:12Let's put it to a vote, Dan.
06:14OK.
06:15Anyone voting for Jamie?
06:16That's everyone.
06:17That's it.
06:18Hello, PM.
06:19Thank you very much.
06:20Thanks.
06:21And on the other team...
06:22I'm ready to go.
06:23I'm very confident now.
06:24I can keep a level head.
06:25I can keep a strong, firm grasp on this one.
06:26I'm really up for it.
06:27OK.
06:28Fantastic.
06:29Investment banker, Chris.
06:30I've proved already throughout this process that I'm very good at pitching.
06:31I've also proved that I'm very good at selling as well.
06:32So I'm ideal for this task.
06:33Waiting to tempt the teams, 10 ingenious new products, yet to make it onto the high street.
06:50Good morning.
06:51Hi.
06:52How's everybody?
06:53Good.
06:54Fine light is basically the no-knife facelift.
07:00Who'd like to try it on?
07:01The challenge?
07:03Pick two with the most potential for sails.
07:06It reduces fine lines.
07:08Oh, wow.
07:09See, that looks easy.
07:11Paloma.
07:12It helps reduce and minimise sagging.
07:14The technology was developed 40 years ago by NASA when they were trying to figure out
07:18how to grow plants in space.
07:21Quite an interesting one, that one.
07:23You know, there is a hell of a lot of money to be made in cosmetics and anti-aging and
07:26stuff like that.
07:27What I'm about to show you is a bit of a gem of a product.
07:30OK?
07:31It's very simple.
07:32It's unique.
07:33And the best thing about this is it's completely new to the UK market.
07:39It's basically a beeper which goes off every time you slouch.
07:47It's definitely file that under the maybe.
07:50Lie back with your head between.
07:53OK.
07:54This machine is what Pilates is all about.
07:57The guy's never done anything like this before.
08:00How do you know I don't do this at home?
08:02Well, it's obvious.
08:06Lord Sugar's instruction.
08:09Pick the right products for his scheduled appointments with major retailers.
08:13I don't necessarily think this product screams out at any of the retailers which we could
08:17potentially go and see.
08:18Nice energy.
08:19Hello.
08:20How are you?
08:21One will be at a leading London department store.
08:24The trunk, the gut, love handles back fat, the wobbly bits that are hard to just keep
08:29in place.
08:30So check it out.
08:32The high quality men's t-shirt with our mid panel, our exclusive mid panel that actually
08:37sculpts in the body.
08:39What's the retail recommended price?
08:41The price point is £50 retail here.
08:44Well, I might stock it if it was on a whim for a tenner, but at £50 retail they're going
08:48to be gathering dust on the shelf.
08:50Next please.
08:51Oh, your favourite new $250 jeans, give you love handles, put a Rick T on.
08:57All that sort of stuff and men's Grammy is huge at the moment.
09:00It's massive.
09:01There's a clear target market.
09:03You can pitch it to the retailers you have laid on for us.
09:05I think this product really falls directly in their product line.
09:08Yeah.
09:09Okay, so it looks like then we have the t-shirt.
09:12Okay guys, thanks.
09:14We sell tools that relieve the back strain when you're gardening.
09:19Okay.
09:20Another of the appointments will be at a chain of DIY superstores.
09:25Pick it up.
09:26And it twists to turn the saw where you want it to.
09:28It's not a bad product.
09:30The question is, is it something that will fly with being here?
09:33Wow.
09:34It is a water and energy saving shower head.
09:38And at the same time, you have a fantastic powerful shower experience.
09:43Wow, okay.
09:44Okay.
09:45It can save a family of four up to £240 a year.
09:50Price?
09:51The recommended retail price is £24.95.
09:55Okay.
09:56It's an easy sale.
09:57It's eco-friendly.
09:58It's a nice price.
09:59You're not selling anything.
10:00It's, would you like some free money?
10:02Yes, please.
10:03All right.
10:04Well, it's going to cost you £240 extra a year to run your current shower.
10:07How about you give me £25 of that and I'll save you the rest?
10:10It's a no-brainer.
10:11Okay, I think everyone has agreed.
10:14Snapping up the eco-shower, Jamie's team.
10:17Thank you very much.
10:18Thanks, Martin.
10:19Nice to meet you.
10:20And it comes with an added opportunity.
10:23The wholesale price is £12.95.
10:26£12.95?
10:28For a thousand plus units, we go to £9.95.
10:32Wow, okay.
10:33But it needs to be a thousand plus.
10:35Okay.
10:36Last up.
10:37Good afternoon.
10:38Good afternoon.
10:39A baby grow for off-colour babies.
10:42We call it the world's softest thermometer because it actually changes colour as the baby gets too hot.
10:47And it starts to overheat.
10:49That is one of the causes of cot death.
10:51So anything we can do to try and eliminate that is obviously a product worthwhile.
10:55I just want to give you a quick demo.
10:56As you get heat, you get a change in colour.
11:01Absolutely fantastic product.
11:02I really, really genuinely think that feels a massive need.
11:06And I think, if I'm honest, it's the best thing I've seen today.
11:10Ooh.
11:11Very good.
11:12Hello.
11:13Just to let you know about us as a team as well, we've got, you know, quite a few parents
11:17here.
11:18So I think we really understand.
11:19We have five children in between, all of us, actually.
11:21Are they?
11:22Excellent.
11:23Now this, in fact, is really important.
11:25Am I right in thinking that a baby would be dead if it reached 39 or 40 degrees Celsius,
11:28so the product actually would never...
11:29That's dangerous.
11:30That's how the product came about.
11:31What I'm trying to say is that the product wouldn't be completely white when you needed to
11:34look.
11:35It could have the smallest white spot.
11:36Yes.
11:37It's hard to identify that there is a colour change.
11:39So how much do you sell this for trade then?
11:40Sorry?
11:41How much are you planning on selling this for trade?
11:42We're planning on selling it at £9.95 for trade.
11:45The recommended retail price is £24.95.
11:48And also, if I said to you, I'll have 5,000 of them, would you be prepared to come down
11:52on your trade price to something like £5 a unit?
11:54We have come down to our lowest price possible because we want mums to be able to get hold
11:59of the product.
12:00That concludes my questioning.
12:01Has anyone else got any questions, guys?
12:02Thanks.
12:04Nice to meet you.
12:05What did you guys think?
12:06That was brilliant.
12:07That's the product.
12:08That is it.
12:09Can you speak to somebody like that?
12:11I'm not sure.
12:12That was quite frankly embarrassing.
12:13I'm not sure.
12:14We're supposed to be professional people.
12:16Listen, listen, please.
12:17If there is a very fine line between making a hard-nosed commercial decision and being rude,
12:24you know what, we might just lose baby glow.
12:27Yeah, sure.
12:28Knowing that one of the bosses' appointments is with Britain's major online baby shop, both
12:34teams go for the baby glow.
12:37So the inventor will decide.
12:40If you would give us the opportunity to represent you, I promise, in no way would you regret it.
12:45And I'm sure we would bring you in a lot of orders.
12:48I would be delighted for you to represent baby glow.
12:51Nice one.
12:52Nice one.
12:53Nice one.
12:54Nice one.
12:55That was excellent.
12:56You've got it all done.
12:57I'm nervous.
12:58I can't.
12:59Good, yeah.
13:00Hello, Jamie.
13:01How are you?
13:02Very well.
13:03Thank you very much.
13:04The mum and dads of the team just wanted to see if you had any more thoughts about us representing
13:09you over the next couple of days.
13:11I have.
13:12I do thank you for your offer.
13:14I've decided to go with Apollo.
13:16Right, well, good luck and thanks for your time.
13:21Because we've now got the shower, if we go for the spade...
13:24I think we've got to go with the spade.
13:26Purely because hardware stores will look at both products.
13:29What about Debenhams?
13:30Yeah, because don't forget, would you go to that particular store to buy a spade?
13:36They do have garden section.
13:37They've got tables and chairs.
13:39What about the shower head?
13:40Do you think the shower head?
13:41Maybe.
13:42Twin handles fade?
13:43Yeah.
13:44Yeah, I think we're going to have to.
13:45Done.
13:46That's it.
13:47Okay, so we didn't get the baby grow, but every move I take in my life when it comes to business
13:53is calculated.
13:553pm.
13:58Time for today's big appointment, courtesy of Lord Sugar.
14:03We have got by far the best product on the entire list for this particular one.
14:08If the pitches go well, they could notch up some hefty orders.
14:12This product will save you about £240 a year on your utilities.
14:16And this has been approved by the John Wayne University.
14:19John Moore.
14:20John Moore University.
14:21Did you say John Wayne?
14:22I don't know what I heard.
14:24One of Britain's most successful department stores.
14:28Come on then, we're going to shove this down their throats.
14:31First through the door, Jamie, Melissa and Christopher.
14:35Good afternoon.
14:36Hi.
14:37I'll just bring this for you.
14:42I'm Jamie, and we're bringing two products to you today.
14:50And the first one is a product that has sold 26,000 units in the UK alone, this new showerhead.
15:01We don't sell showerheads.
15:02Showerheads, no.
15:03So it's not necessary in keeping with the rest of the offer we have.
15:09It may not be the actual produce per se in terms of showerheads, but in terms of innovation, in terms of current market trends, I feel that something quite unique like this would be well launched in your stores.
15:21I think people would appreciate it.
15:24We don't sell showerheads in our stores.
15:27We do understand that.
15:28It's not completely obtuse.
15:30I feel it does fit in somewhere there.
15:32And again, it would bring you different buyers for the rest of your store.
15:37But Melissa, she never listens.
15:40She just talks and talks and talks.
15:43And actually, when you're in a pitch, if you don't listen to what the customer says, all you end up doing is winding them up.
15:49All right.
15:50OK.
15:52I'd like to move over here to the spade item.
15:56It makes turning soil over extremely easy.
16:00It's made from stainless steel.
16:02It's sturdy.
16:03It's stafe.
16:07We don't sell garden tools.
16:09You started with shower.
16:10You can always expand your homeware store and end up with a spade.
16:14This just, why is it in Devnams?
16:17Again, if you were looking to launch yourselves into that market.
16:21We're not.
16:22I mean, we haven't made any attempt to get into this market because it doesn't feel, we don't feel it complements what we do at the moment.
16:29OK?
16:30OK.
16:31All right.
16:32Thank you so much for your time.
16:33Let's start getting ourselves out of your office.
16:37Good thing I've got arm muscles.
16:38Bloody hell.
16:39Indeed, we live in a GQ generation, whereby men are metrics...
16:50I'll be better doing this when I'm actually in there.
16:52It's all right.
16:53You're doing well.
16:54Keep going.
16:55Keep going.
16:56Next in, pitching their body sculpting t-shirt and baby grow, Liz, Alex and project manager Chris.
17:05So, if I start then with a completely revolutionary men's undergarment, I introduce to you the ripped T-fusion t-shirt that succeeds in sucking in the gut, tucking in those muffin tops and ultimately creating the illusion of a ripped muscular physique for anyone that uses the product.
17:22So, do you envisage it being sold within a men's clothing area or a men's underwear?
17:27I would actually fundamentally see this as an undergarment product.
17:31I mean, the way it's packaged is very similar to how you see designer underwear being packaged.
17:35As underwear, I think at £50, that is expensive.
17:40OK.
17:41OK.
17:42I'll now introduce you to Liz, who's going to pitch you the Baby Glow product.
17:46OK.
17:48Let me introduce you to the Baby Glow, the world's softest thermometer.
17:54Using tiny thermochromatic capsules, the Baby Glow changes colour when the baby's body temperature rises above 36.5 degrees C, the normal average.
18:05And I'll demonstrate this for you now.
18:10As you can see, the Baby Glow has changed colour, identifying an abnormal body heat.
18:16This is the type of product that's going to make absolute waves.
18:19It's the kind of thing you're going to see on breakfast TV.
18:21It's going to be all over the newspapers.
18:23What a fantastic thing to be the UK retail destination to come and get this product.
18:28There's some sort of chemical in this, surely, to make it react.
18:32Is it a natural reaction? Is it a chemical reaction?
18:35The product has been fully tested. It's fully accredited.
18:37And, of course, you know, we certainly wouldn't come and pitch you a product that could lead to any sort of safety issues.
18:45Fantastic. Thank you very much for your time.
18:46Thank you very much for your time.
18:48Any orders will be revealed in the boardroom.
18:51Well done, guys. It's honestly really well.
18:53Thank you, guys.
18:54I think we did a great job with both pitches.
18:56I think we did a great job with handling the Q&A, their objections.
19:00No, you didn't.
19:01A really good job.
19:0210pm.
19:05Tomorrow, more big appointments, lined up by Lord Sugar.
19:10Hello.
19:11One will be the DIY Superstore.
19:14Tomorrow, I would like to do the pitch.
19:18So it's going to be us three.
19:20Chris, myself and Joe.
19:22What's wrong with me?
19:24What's wrong?
19:25Nothing.
19:27I'm asking you.
19:29I do this for a living.
19:31Stop doubting what I can do.
19:34If you've got, like, proper, like,
19:36actual things to say to me that make sense,
19:38don't do it.
19:39You sell properties.
19:40I don't question it.
19:41Don't question what I do.
19:42Simple.
19:43Let's get on with the pitch.
19:45Absolutely.
19:47I have a very, very strong skill set.
19:50And if you're threatened by me, that's your business.
19:52But don't set out to undo me.
19:54I'm not having it.
19:55Erm...
19:57This product...
19:58Can we close the door, please?
20:00He thinks he can do a better job at me at my job.
20:03Idiot!
20:048am.
20:17Everyone has their own order book to fill.
20:21And ten hours to rack up sales nationwide.
20:25On route to the south coast headquarters of the DIY chain...
20:32This shower head saves up to £240 per year for a family of four.
20:37There's time for Jamie's team to phone more retailers.
20:40Do I come today?
20:42Please.
20:43That's worth the while.
20:44Let's get it nipped in the bud.
20:45Joe, you're really good at cold calling.
20:47Thanks, Jamie.
20:48Left to target London, the other half of his team.
20:54Hi, Jamie.
20:55How's it going?
20:56Joe has just confirmed an appointment with a nationwide plumbing store that's got 500 branches.
21:03Bad boy.
21:05However, they're in Leamington Spa.
21:08Okay, so are you saying you want us to go there?
21:10Absolutely.
21:11Because this is as big as we can get, I think.
21:14Yeah, fabulous.
21:15And well done, Jojo.
21:16Brilliant.
21:17Stella.
21:18Yeah.
21:19Who's going to be leading the pitch?
21:20Erm...
21:24Melissa.
21:25My concern with Melissa is that her pitch will last ten minutes and then they'll ask one question and she'll talk for another ten minutes.
21:38With their big appointment in Peterborough, Chris's team tests their baby grow on local boutiques.
21:45I'm not 100% sure about the packaging.
21:48The idea's great, I don't have a problem with that.
21:51Erm, my problem here would be getting the message across to the customer without having to take it out and put a point of sale.
21:57Even if you were just to make a minimal order, just in terms of just to give it as a trial run, just to see how it fits within your store, see whether it's popular.
22:04Yeah.
22:05As we are here on a wonderful opportunity.
22:06I'm trying to stop you there, I am going to say no, because I don't think it does fit in the store.
22:10Okay.
22:11I think her point is it's just not packaged for a high-end store.
22:15Yeah.
22:16And I can see that myself.
22:17There is one flaw in the product which maybe we didn't see yesterday.
22:19The packaging isn't brilliant, so...
22:23Chasing orders in London, the other half of Chris's team.
22:28We have got individual order blocks and we are going to be looked at individually by ourselves.
22:32So as long as we've all got a fair opportunity, that's all I ask for.
22:36What's his name?
22:37No idea.
22:38No idea.
22:39First appointment.
22:40Hi there.
22:41Fixed earlier by Laura.
22:43As I mentioned on the phone, basically it's a baby grow that if the baby is too hot, the material changes colour.
22:50So it's fantastic for safety.
22:52Yeah.
22:53It gives you a means of communication between you and the baby because babies can't speak to you.
22:57They keep babies safe, you know.
22:59So I guarantee you're going to sell these.
23:01I couldn't do more than 12.
23:0412.
23:05Well we have to fill out an order book.
23:06I'm just going to do a bit of paperwork if that's okay.
23:07That's fine.
23:08But yeah.
23:09Into the order book.
23:10£119.
23:11You guys agreed in the car.
23:12Yeah.
23:13Laura, take this pitch.
23:14You both talked over everything I was saying and then you got your order books out.
23:19I apologise.
23:20It really, really annoyed me.
23:21I apologise.
23:22From now on, everybody respects each other's pitches.
23:24My order book...
23:25I didn't get my...
23:26Laura, I didn't get my order book out.
23:27Laura, you're absolutely right.
23:28I was...
23:29We've said to you, those are your orders because you booked that place and it was your pitch.
23:33We're not taking those orders away from you.
23:34I don't even care.
23:35It's not you.
23:36It's 12 orders.
23:37It's nothing.
23:38It doesn't matter, Laura.
23:39It's the principle.
23:40Orders are orders and they're in your book.
23:41Okay.
23:4211am.
23:46Outside Portsmouth, a village hardware store.
23:49I'm Jamie.
23:50We spoke earlier on the phone.
23:51Jamie's chance to pitch both products.
23:54Wholesale price, £12.95.
23:57We could well be interested, but I guess we'd be looking for a better price buying in price than that.
24:02I think we wouldn't be looking to pay more than about £10 a unit.
24:05You've got four stores, we understand.
24:07Commit to the thousands.
24:08I can meet that price.
24:10You can meet the £10.
24:11I can, at a minimum of a thousand.
24:16Okay.
24:17Yep.
24:18All right.
24:19Okay.
24:20Consider it done.
24:21Thank you very much.
24:22Worth £10,000.
24:24First order of the day.
24:26Well done, Jamie.
24:27Well done, JJ.
24:28Well done, JJ.
24:29Well done.
24:30It was good.
24:31Very good.
24:32That village hasn't got a thousand showers.
24:33The guy's obviously expanding.
24:36Come on then.
24:41Onwards and upwards.
24:42Next appointment.
24:43Bring it on.
24:44Plumbing wholesaler in Leamington Spa.
24:47Melissa's going to introduce the product.
24:49She does a short speech.
24:50Melissa?
24:51Yeah?
24:52Are you confident heading that pitch for me, Melissa?
24:56For you?
24:57I don't understand that.
24:58What?
24:59I need to tell you that Joanna is, because she opened the doors and everything, she's going
25:05to be taking 50% of the sales, because she's the reason you're there now.
25:12I wouldn't say a 50%.
25:14Yes, Melissa?
25:1550%.
25:16Yes, Melissa?
25:1750%.
25:185-0.
25:19Whatever you want to do.
25:20We'll just push for the biggest order possible, alright?
25:21Oh, this is a dumbass thing.
25:23Okay.
25:24We are here to introduce the Eco Camel Shower Head.
25:30It's an eco-friendly, utility-reducing product.
25:34And, having set this up, Stuart will now demonstrate the product for you.
25:38Yeah, hi guys.
25:39I'm just going to turn our demonstration unit on.
25:41Feel free to come and have a look.
25:42Come and get hands on.
25:43You might need a little bit more water.
25:45We'll just...
25:46Hi, Sia.
25:51I don't know what's gone wrong with it.
25:54It's just an airlock in it, to be honest.
25:57I accept that's a demo unit, but it's not performing as efficiently as you would hope.
26:03It does come with a 12-month guarantee.
26:06We're aware of your power in the market, and that's why we're here.
26:11We rushed all the way from London specifically just to come to you,
26:14so we would love to see a large order from yourselves.
26:17I think the 12.95 cost isn't attractive, so...
26:22What kind of price were you expecting?
26:24I think...
26:25I was considering something around the £6 mark.
26:28Hmm.
26:33I'm not confident that we could deliver £6.
26:37You could sell it, I know you could, and I'm sure if a few contractors used it, they'd all use it.
26:43We're not talking the same numbers at all, so I think the answer today is no.
26:47I feel that, you know, this product would really work for you if given a chance, even a small chance.
26:52Not today.
26:55Oh, dear.
26:58Next, for Chris's team...
27:00The appointment lined up by Lord Sugar.
27:03..and the buying power of Britain's biggest online baby shop.
27:09Using tiny thermochromatic capsules, the baby glow changes colour
27:13when the baby's temperature rises above 36.5 degrees C.
27:17We believe this is a fantastic opportunity for you guys to take the lead in something which is so powerful.
27:25And I'd love to take any questions you have on this product.
27:28It is a brilliant product.
27:30Do you think £24.95 is affordable, given that you are trying to change people's buying habits from a traditional baby suit?
27:40To be honest, mothers, when considering the safety of their children and any of your mothers, I'm sure you'll agree,
27:46you can't put a price on that.
27:48I think because it's such a unique and different product, I think the packaging could be better.
27:54It's got to jump out on the shelf.
27:56I agree, you know, we could maybe enhance the packaging, but I do think the fundamental product itself is fantastic.
28:02Thank you for coming in. Thank you.
28:04It's great to see a product that's a bit different.
28:08The love, the love I love.
28:12As a sweet love.
28:15The love, the love I love.
28:17It might have been liked, but firm orders will have to wait until the boardroom tomorrow.
28:26In central London, the other half of the team have ditched the baby glow.
28:31Let's go try and flog this slimming T-shirt to some guys in Soho.
28:38In favour of targeting Soho's adult traders with their tight-fitting T-shirt.
28:45That's basically the product here.
28:47It's fairly new in the market and I think will create a lot of interest from your type of shop.
28:52We would be willing to say commit ourselves to 12 of each designer over assortment of sizes to start off with.
28:58That makes perfect sense from our point of view as well.
29:02Marked up to Sandish, 780 pounds.
29:06Thank you very much. Cheers. Bye bye.
29:09At the next pitch, first through the door, Paloma.
29:12Now the RIPT Fusion, they say, is a sort of fusion between function and fashion.
29:18The packaging is spot on. It's very masculine, it's contemporary, so I think that, from that perspective, that looks great on the shelf.
29:24I mean, I could probably take 25 maximum to start with, but one of the things I would ask is that we have exclusivity in Soho.
29:33You wouldn't be able to sell to anybody else in the Soho area.
29:37Right, now, that might be a problem.
29:39Fortunately, we're not the first person we've seen today in Soho and we've already had an order placed.
29:42For the nature of my business, I would want some kind of exclusivity.
29:47We would need to get a significant order.
29:49Would you consider 200?
29:51Yeah.
29:52And that's complete and utter exclusivity within this parameter.
29:55In all honesty, I do think it's a good product.
29:57Yeah, I'll go with you. I'll give you that 200 order.
30:01200? Sorry, Jason, do you mind if we step out for just two seconds?
30:04Absolutely.
30:05It's nothing to do with that deal.
30:06It's nothing to do with that deal.
30:07Yeah, it's nothing to do with that deal.
30:08By doing this, we're going to have to go back to that other shop where I pitched
30:11and tell them that we're taking my order off the table.
30:13I know, but that's why I'm totally not hearing that.
30:15Yeah, so that's not fair.
30:16So I'm just saying I have to have half.
30:18Of course you get, well, I'm not going to say half.
30:19You're going to get whatever it was that you're missing out on that deal.
30:23Okay, fine.
30:24So you get 30 units, 170 to me.
30:27What is Laura saying though?
30:28170 to you?
30:29I just basically closed that deal.
30:30You didn't.
30:31You cannot disagree that I didn't have in that pitch.
30:33You're going to get another pitch, Laura, straight after this.
30:35This is insane.
30:36This is a rotating pitch.
30:37Yeah, but if we all interject and we all help.
30:40No, but you can't disagree that I didn't help in that pitch a lot.
30:43We need to reassess how we're doing this because it's incredibly unfair to have a massive impact.
30:47But then why are you talking in the pitches when we agreed that nobody was supposed to intervene?
30:50Because when I feel I need to...
30:51You intervene without asking me.
30:52I just suggested a conditional deal there.
30:54I was just about to propose it.
30:56The guy's waiting.
30:57He's going to change his mind.
30:58I don't agree that I deserve nothing because I'm not asking for the entire pitch.
31:01Don't make me talk about it.
31:03I'm putting the client.
31:04This is unbelievable.
31:05I'm sorry.
31:06It's absolutely outrageous.
31:07Sorry.
31:08Hi, how's it going?
31:12We're going all right.
31:14We managed to negotiate a deal of 200 units, okay?
31:19Wow.
31:20And what he said was, look, I'm happy to commit to 200.
31:22But conditional on us making it exclusive to just the Soho area.
31:27Have you already signed the exclusive deal?
31:30We deliver the products in six months' time.
31:32So both deals are on, basically.
31:34Have you signed it?
31:35Yes or no.
31:36I'm asking you, have you done it?
31:37Is it completed or not?
31:39On conditions on the other floor.
31:41I'm not asking a difficult question.
31:42Yes or no?
31:43Have you already completed the exclusive deal?
31:45I've just said to you that we've shut hands.
31:50Any deal that you've made which is conditional on speaking to the manufacturer again isn't
31:55going to count.
31:56It's not going to qualify as a deal.
31:57Keep it as it is and move on, okay?
31:59Thanks very much.
32:00Jesus Christ.
32:075pm.
32:09Southampton.
32:10This is big town, boys.
32:12Head office of the DIY chain.
32:15I'm proud to introduce the twin-handle spade.
32:19And this product will give you a new shower sensation.
32:23Because we know of the size of your company, working together will be music to our ears.
32:29You're clearly passionate about your product.
32:31We love our product.
32:32You understand the size of the market.
32:33We love our product.
32:34There must be an ambition as a business.
32:35Yes.
32:36Of how many you could sell.
32:37Absolutely.
32:38Sure.
32:39You know, the kind of figures we're looking for, 100,000 units for the shower head.
32:44And with that, the actual price of the unit would then come down to 9.95.
32:49Our company has ambitions and our ambitions is to be your supplier.
32:55And we are all ears.
32:59Great to meet you guys.
33:00Thanks, Catherine.
33:01Nice to meet you.
33:02Thank you very much.
33:03Hardware shop.
33:04Hardware shop.
33:05Last chance for the other half of the team to fill their order books.
33:10The trade price is £12.95.
33:12Right.
33:13But we may be able to negotiate on that.
33:16Yeah.
33:17What sort of quantities would I have to buy?
33:20And we would be looking at a minimum of 10 boxes of six units.
33:24So what's the best price?
33:26£10.95 and that really is quite a massive saving and a massive addition to your margin.
33:32Yeah.
33:33OK.
33:34Excellent.
33:35Thank you very much.
33:36Thank you very much.
33:37That's fantastic.
33:38We did our best.
33:39What can we do?
33:40The price was the price.
33:41That's it.
33:42And that was it.
33:43Well done.
33:44Yeah, well done everybody.
33:457pm.
33:46Time to take stock.
33:49We actually executed another sale.
33:5238 units of the t-shirt for about £980.
33:56We sold £12,000 worth of units.
34:00We couldn't have done much better.
34:03The full picture will have to wait until tomorrow and the boardroom.
34:10Stuart has sold zero.
34:14Stella has got 60 showers and Melissa has walked away with six spades.
34:20That is just, that's just scandalous.
34:23At the end of the day, they call themselves salespeople and pitches.
34:26Bollocks.
34:44You can go through to the boardroom now.
34:57Good afternoon.
34:58Good afternoon.
34:59Good afternoon, sir.
35:12good afternoon team synergy team leader Jamie Lord sugar Jamie everybody happy with the team leader
35:34definitely yeah yes okay so you wanted the baby glow but you didn't get it because the baby glow went
35:43to this team yes yeah there must be a reason for that we have five children in our team mothers
35:49and fathers in total we have five children we felt that we would be the stronger team to represent it
35:59but obviously the manufacturer felt yeah I got that why do you think I think Stuart just sometimes
36:05speaks before he thinks maybe I was being too keen the team's reaction was Stuart calm down and we we
36:12nipped it in the bud and moves on what she actually said was you didn't listen to her and you didn't
36:17listen to her you have to be professional but respectful and even if somebody comes to see you
36:22with something which is not really any good you still need to show them a bit of respect bit of
36:26time and send them on the way because you never know one day they may come back with something
36:31that you do want yeah so you went with the double-handled spade and the showerhead in the end
36:38yes it appears to me that when you went to the department store we may as well not bothered to
36:44turn up we lost out on the first product we wanted so what I had to do nimbly is think on my feet to
36:50try and say right we've got one hardware product you know the best bet two birds one stone and we'll
36:56have two products to sell to hold I don't sell the bloody stuff okay the second day I had a bit
37:04of feedback from Karen that the showerhead manufacturer laid down his ground rules over
37:10a thousand pieces 995 under a thousand pieces you must stick to 1295 I've got 60 showers head sold here
37:20by Stuart Melissa and Stella for 10 pounds each yes but that's not 1295 is it when the sale happens I
37:29mean the and unfortunately the horse had bolted and I only got to know this by whatever happens on this
37:35you know they are disallowed sales I have to sell you because you don't listen okay Apollo team leader
37:43yep that was me okay Chris I heard about the baby glow and your second item was the second choice was
37:49the t-shirt which kind of sucked in the gut right okay who was your model Nick I did offer actually
37:56but he declined try Alex Alex Alex also wasn't too keen on it I felt I would be misrepresenting the
38:05products so hence we thought it was best to you know remain professional yeah you did the t-shirt
38:11yeah and Liz did the baby grow yeah I think it went very well we really did convey the unique selling
38:16points of the products pitching style I've got to tell you Chris it's it's it's monotonous to me it
38:21sounded like it's one of a low-flying heavy bomber coming home it was one content content excellent
38:29hmm okay I did hear from Nick that there was a little bit of altercation that went on in Soha the
38:35battle of old Compton Street you'd offered exclusivity to the guy in Soha hadn't you to the second
38:41retailer I'm sure that manufacturer didn't allow that um we we never had that discussion with the
38:47manufacturer it mm-hmm it was a contentious issue Lord Sugar as far as I'm concerned both of those
38:52orders that can go down the pen I'm not interested in counting those I was just disappointed in the
38:58sort of lack of harmony amongst the three of you it really was a sort of a rolling brawl down
39:04old Compton Street well it was a contentious issue right I think we'll get down to some numbers now now
39:11all I'm going to do is break this down into the smaller retailers and the kind of orders you went
39:16and got yourself so Nick for team Apollo what was their street sales so excluding the invalid sales which
39:24you've referred to the figure is three thousand seven hundred and twenty five pounds ninety my Karen
39:31synergy same things street sales yeah I've also excluded the invalid sales and the total is twelve thousand
39:38seven hundred and sixty eight pounds and eighty pence my Debenhams how they get on there very hard to sell
39:47hardware products to a high street department store no orders and Nick same question for Apollo um well this is
40:00pitch port in nineteen thousand nine hundred pounds good now synergy large retailer I laid on how they get on
40:11there brilliant order B&Q six thousand products across both spades and showers the order was sixty three
40:21thousand seven hundred and fifty pounds giving you a total of seventy six thousand five hundred and eighteen
40:30pounds and eighty pence that's a big number same same question then for was it kitty care kitty care yeah well um
40:42um Liz went in and came out with ten thousand baby grows that'll be ninety nine thousand pounds and that gives
40:55them a total of a hundred and twenty two thousand six hundred and twenty five pounds ninety pence big big
41:01wow wow wow wow wow that is some very very big my god well done wow that is a record for this boardroom
41:12one hundred and twenty two thousand six hundred and twenty five well very very well done you're going off
41:17to a leading spa resort where you can you can have some relaxation massage saunas and all the stuff so
41:26very very well done relax I'll see you on the next task
41:30well when I heard that figure of seventy six thousand odd just assumed you were home and dry but regretfully
41:49the process is that one of you will be going home today okay off you go
41:54you
41:54you
41:56you
41:58you
41:59you
42:12Oh
42:32It's not just your win, but a record-breaking win
42:42You three knew the score over a thousand you can do the price at nine ninety five
42:58Everyone was in the same pitches everyone knew the price was we had spent four hours not making any sales
43:04We had when you got to your pitch you still didn't make any sound we had a pitch to people that they just didn't
43:08Want to take it on six pounds. They wanted it for six quid. It's as simple as that. There was no room for manoeuvrement
43:14Don't try and clutch at straws. There's no clutch at straws. Don't shout at me. I can shout louder if you want to start shouting at me
43:21I am a very good pitcher. I am a very very successful pitcher in this situation
43:27You've failed
43:31The whole sub team is a mess and quite frankly I wish I could take all three in because they've got a lot to explain
43:38I'll check all see you now
43:40I'll check all see you now
43:46I'll check all see you now
43:48I'm
44:07right
44:08Jamie you might think it's
44:11gonna be difficult for me to kind of put any blame on a team that took seventy-six thousand pounds
44:17But on the other hand, the other team took £122,000, so you're lost.
44:24Simple as that.
44:25Interesting statistic is that of the £76,000 of the sales,
44:31the sub-team of Melissa Stewart and Stella's contribution to the whole lot was £897.
44:39So I think that tells a story, really, somewhere.
44:42You told us right at the beginning, here's an order book, go and fill it up.
44:46And we had products that worked, that sold.
44:48So, ironically, the two people who do this as a day job come back empty.
44:55I have always said that I'm a really good salesman,
44:57although I think good should be left for other people to judge.
45:00But my skills weren't fully utilised.
45:02Stewart, the way I see it is this, is Joanna found a lead somewhere for a large plumbing distributor,
45:09and your sub-team was sent off to try and sell to them.
45:12I said I thought the correct decision would be to sell to small and medium-sized businesses,
45:17because the manager is almost certainly always going to be in,
45:20and I thought that made an easier sell, but the decision came from the buyer.
45:23But that is clearly a flawed strategy, isn't it?
45:26Because as you've seen, that when the other team went to the do-it-yourself company,
45:32they got £63,000 of a sale.
45:35I completely agree.
45:36You're going to sell that to Fred, Harry, Bill and John, are you?
45:38You'll be there all day long.
45:39Lord Sugar, our sub-team has Melissa in it,
45:41who's extremely confident that she's an amazing pitcher,
45:44and she insists on leading the team.
45:46But I'm confident that if I'd led the pitch, I would have sold to this large distributor.
45:50Hold on just one minute.
45:52What has my ability to pitch got anything to do with the way the pitch went?
45:56We got stuck on price.
45:58It's as simple as that.
45:59You didn't even test the demonstration unit before we left,
46:01so we're in there with a faulty demonstration unit.
46:04The showerhead didn't work.
46:06It didn't work because there was an airlock in the system from travelling.
46:08That had nothing to do with my pitch.
46:10The feedback I had, Melissa, is that you were very annoying.
46:14Really?
46:15Yeah.
46:16And you repeated the same thing over and over, and I witnessed that myself.
46:20I really appreciate your feedback because as far as I'm aware,
46:25I mean, I can only speak for my success in the day job that I have, so...
46:29You give your pitch, they ask a question, you give your pitch plus a bit more.
46:33And that is one of the biggest reasons you didn't go to the DIY store,
46:37because your picture is...
46:38You actually pulled her off for the DIY store, didn't you?
46:41It's on record.
46:42I did not want...
46:43I wasn't going to tell Melissa that because if you tell Melissa that,
46:47there's going to be a catastrophe.
46:49I subtly said, no, we're going down to Southampton and we'll do it.
46:54And thank...
46:56You know, we got a good order.
46:59So, Stella, you're this calm person that normally gets her numbers right
47:03and all that stuff.
47:04How did you stand by and allow 60 showerheads to be sold
47:09below what the manufacturer recommended?
47:11No.
47:12You know, I...
47:13Not no, yes.
47:14I mean, you were there.
47:15Yes.
47:16It's very embarrassing.
47:17Neither Melissa or Stuart said, we can't sell them at this price.
47:21I, again, question...
47:22No, no, sorry.
47:23Sorry.
47:24You were told by the manufacturer, over $1,995, under $1,1295.
47:31Did you hear that?
47:32I was not concentrating on that particular pitch.
47:35Did you hear it?
47:36I didn't hear that, no.
47:37You didn't hear it.
47:37I don't know how anyone can leave the office without a price.
47:43I think, in all honesty, what happened was that there was so much discussion
47:47on numbers, we had actually lost all focus on what the price was.
47:53What are you nodding your heads about, you two?
47:54I just think, Lord Sugar, everyone knew the prices.
47:58There was no confusion.
47:58And if there was confusion, pick up the phone.
48:01So, Stella, unusual for you to lose focus on numbers.
48:05Jamie, now's the time to tell me which two people you're bringing back into this boardroom.
48:15Well, I don't have much on Jo, because she sold and she also set up an amazing appointment.
48:22Helped me out at the pitches when I got stuck.
48:25It's been an absolute pleasure.
48:27And it's the same with Chris.
48:28Sorry, you've made your decision?
48:30Now, on paper, these two should have been, have the fattest order books, so it'll have to be Melissa and Stuart.
48:40Right.
48:41You three go back to the house.
48:43There seems to be some disagreement here.
48:58Step outside and shortly one of you will be going.
49:02I'm just shocked that Melissa thinks she's such a good pitcher.
49:13She's got to learn to listen.
49:15Jamie talks good game.
49:17He was the team leader, but he didn't control the sub-team.
49:21And the, you know, the other boy, Stuart, well, I think he's just bubbling to go.
49:26And he blows his own trumpet.
49:27We need to see if he can do anything else other than that.
49:29Hello?
49:32Yeah, could you send three of them in, please?
49:34Yes, Lord Sugar.
49:36Lord Sugar's ready for you now.
49:54Right, Jamie, you've brought these two back into here.
49:57You spoke about Joanna and Christopher and how your team seemed to work okay.
50:04And it left in my mind the thoughts about the other three.
50:07And then it worried me about management skills.
50:09And could you stop leaning on the table like that?
50:12And it worried me about management skills.
50:15And do you think you were out of touch with the sub-team?
50:19No, absolutely not.
50:20I had a team which was a satellite team.
50:23We all knew we had a job to do.
50:25And I worked my hardest to try and help them.
50:27I don't feel so.
50:29You didn't give me any feedback.
50:31You, when I ask you for feedback, just give me one-word sentences with no expansion.
50:39Do I really come across as a one-word person?
50:41How is that positive for me?
50:43How does that help me learn in any way?
50:45Melissa, after every single pitch,
50:48I have to tread around eggshells around you because you are like a firework.
50:53I light it and it just goes crazy.
50:55I'm not like a firework that goes crazy.
50:57Listen, you're like a machine gun.
50:59And I said that to you and that's more than one word.
51:01I really tried my best in every single situation.
51:03And I put faith in you at the retail store.
51:06And once again, the machine gun was going off.
51:09And I turned to turn around to you.
51:10That is why I didn't put you in the DIY store.
51:13Just add, I'm not saying that I'm perfect at all.
51:17But Melissa, at the pitch, you were very aggressive.
51:20You leant over the table.
51:21And the worst part is I saw them actually move backwards on their chairs
51:24because you were invading their personal space.
51:26Look, Stuart, every time you open your mouth,
51:27you offend somebody in the vicinity.
51:29And I don't feel it's fair that the two of them are sort of ganging up on me.
51:34I wasn't the one that lost the product that would have given us the most sales.
51:37And I wasn't rude to anybody at any given time.
51:40I've always maintained my professionality.
51:43Melissa, you have, in the past few weeks, told us about how good you are.
51:49You say your negotiation skills are your best attribute.
51:54That's what you say. These are your words.
51:56You even go as far as to say that you're actually teaching your boss
51:59how to run his own business.
52:02Your demonstration to date hasn't shown me anything in that direction.
52:07I appreciate your feedback, Lord.
52:09Now, stop with the feedback, will you?
52:12I don't want to know any more about feedback, OK?
52:14Just tell me what it is that I'm missing.
52:17I have a bag of potential skills that could benefit you in any given situation.
52:22And I feel in all the tasks that I've completed,
52:24I've thrown myself in, 100% committed.
52:28Yeah, but you've thrown yourself in, but nothing's come out the other end.
52:31I mean, you remind me of these, like, knock-off DVDs, you know.
52:34At first glance, you're quite convincing, and afterwards, you know,
52:38you're just impossible to follow.
52:39I understand what you're saying, sir, Lord,
52:42but I feel that in terms of the last task,
52:45I did project manage, and we did receive a victory in that task.
52:49Yeah, received a victory, but with respect,
52:51I don't think that had anything to do with you.
52:53Right, Jamie, you tell me why I should keep you in this process.
52:59Well, since hour one, I have worked so hard,
53:04and I think in every single task, I have excelled.
53:07I've certainly been the best salesperson, best figures.
53:11I contribute so much, the PM is always leaning on me,
53:15and I'm more than happy to help.
53:17And? What does that mean to me?
53:19Well, so when I go into a team, if there is someone senior than me,
53:24by short, they can lean on me, they can lean on me damn hard,
53:26because I will be there, and I'll support them.
53:28If I'm the leader, I can assure you that I'll lead them
53:31to a very good victory. Absolutely.
53:36Right. Stuart.
53:38Yes, Lord Sugar.
53:39In the past few weeks, some of the stuff I've heard coming out of your mouth
53:43is a lot of hot air, so in the interest of climate change
53:46and thinking about the glaciers,
53:48is just make sure you think before you talk, OK?
53:52So you tell me why I should keep you in this process.
53:56Lord Sugar, you should keep me in the process,
53:58because I'm 21 years old.
53:59I think I'm probably one of the youngest people
54:01sat ever before you in this position.
54:03But I'm also quite successful.
54:05I don't want to say very successful.
54:06That's up for you to call.
54:08But I have achieved everything that I have
54:10with such little resources
54:11that if I'm given the opportunity to work for you,
54:15then with your massive resources,
54:17I can make millions of pounds for you.
54:19I am 100% confident.
54:21I've done it already, selling yo-yos in a school playground,
54:24that I can take your resources
54:26and make you so much money.
54:29And frankly, I'm going to...
54:30If I'm project manager,
54:31I would love to show you exactly what I can do
54:34and then fall on my sword if I fail.
54:36Right.
54:43Melissa, I put you on tasks
54:46which were actually in line
54:49with what you do for a day job.
54:51And yet, you are not performing
54:54in the way that you claim that you can.
55:01Stuart, you're young.
55:03I know.
55:04But she's not a kindergarten.
55:07You still find it hard
55:08to control your mouth sometimes
55:10in front of other people,
55:11which is something that I cannot accept at all.
55:14I'm sorry.
55:17And Jamie, on this particular task,
55:19I think, like it or not,
55:21you weren't controlling the others.
55:28I'm going to tell you this, Jamie.
55:30And I want you to remember this for the future.
55:35When you lead a team in future life, right,
55:39you need to make sure
55:40that you've got everybody covered.
55:44But, um...
55:46Melissa, despite everything that you say,
55:49what you can do, what you can't do,
55:50you are a bit of a loose cannon
55:52that I don't think I can control,
55:55you're fired.
56:00OK.
56:06Well done, gunning up on me.
56:08Horrible people.
56:08All right, off you go, you two.
56:25I have nothing to say to either of you.
56:37Save your skin and come out my face.
56:40She talks about how good she is
56:42and what she can do
56:43and what she can't do,
56:44but she actually didn't do anything.
56:45Melissa, she's been talking the talk,
56:59saying that she's the queen of pitching.
57:01You know, I got her a shit-hot lead
57:03and she fluffed it.
57:04I think she's obnoxious,
57:05I don't think she listens.
57:07When people try and tell her stuff,
57:08she's just got an attitude.
57:09She said that me and Jamie
57:21had ganged up on her
57:22and that's why she got fired.
57:24I mean, I treat everything
57:25with business minds,
57:27not personal,
57:28but I think she said something
57:29along the lines of,
57:30I don't want anything to do with you.
57:31So I said, right, well...
57:32She took it as a personal attack.
57:34And it was nothing of the sort.
57:35Some people have set out to get me
57:40and they've succeeded.
57:42Karmically, they will be retributed.
57:44The universe speaks louder than I do
57:46and that's as simple as that.
57:48One job.
57:50Now 11 candidates remain.
57:53Lord Sugar's search for his apprentice continues.
57:58Next time...
57:59London is one of the most fashionable cities in the world.
58:03Glad rags...
58:04Hi there.
58:05We're here for one day only.
58:06Brought London labels to Manchester.
58:08You know what?
58:08I'd buy this.
58:10Very nice.
58:12And handbags.
58:13Men's here.
58:14But men's...
58:15No, but hang on.
58:16We're a clothes retailer.
58:17People can't see them.
58:18They don't know what they're getting.
58:20Just gonna flip out in a minute.
58:22Shit.
58:23I don't like what I've seen
58:24across the table here today.
58:25You're fine.
58:29Don't miss the next episode
58:30of The Apprentice
58:31on our brand new BBC One HD channel
58:33from next Wednesday.
58:34And if you use Siri's link,
58:37don't forget to reprogram your channel.
58:39Over on BBC Two now,
58:40it's The Apprentice.
58:41You're fired.
58:42Good.
58:42It's mine.
58:45Yeah.
58:45It's dead.
58:46Yeah.
58:47You're fine.
58:49It's seen the prós
58:58or something.
58:59Okay.
59:00So now you do.

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