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00:01We are in tough economic times and in this climate you need to stand out from the crowd.
00:08From across the country, 16 of Britain's brightest business prospects have come to London.
00:15I'm not interested in any steady eddies or cautious carols. I'm looking for someone who's exceptional.
00:23They're here to compete for a job with a six-figure salary working for Britain's most belligerent boss.
00:31I can't believe seven people couldn't have come up with something better than that.
00:35This is like watching a bunch of bloody amateurs.
00:38Serial entrepreneur and multi-millionaire Lord Sugar is once again on the hunt for an apprentice.
00:45Some of the stuff I've heard coming out your mouth is a lot of hot air, so in the interest of climate change, I don't want to hear any more crap.
00:51Hardware shop.
00:53To land their dream job.
00:55Oh yeah, there's a place there.
00:57The candidates need to work as teams.
00:59I am not, just so everybody knows, I'm not going into another meeting like that again. That was highly embarrassing.
01:04But shine as individuals.
01:06Let them smell it, let them smell it.
01:08Time is ticking.
01:09That is the most ridiculous idea I've ever heard.
01:12This is just awful.
01:13Because in the end, there's just one job.
01:16You're fired, you're fired. Where's all your brains then? You are fired.
01:20Previously on The Apprentice.
01:30All these great inventions started out as someone's crazy idea.
01:35First, they picked products of the future.
01:38Ooh.
01:39Then had to sell them to trade.
01:41If I'm honest, it's the best thing I've seen today.
01:43Team leader Chris charmed his way to a hot property.
01:47Nice job.
01:49Nice job.
01:50While pitching it, Liz kept her cool.
01:52This is a fantastic opportunity for you guys to take the lead in something which is so powerful.
01:58But the scramble for sales.
02:00Orders are orders and they're in your book, okay?
02:02Tipped the rest of his team into turmoil.
02:05I just basically closed that deal.
02:07You did it.
02:08Running the other team, Jamie bet on hardware.
02:12Our company has ambitions and our ambitions to be your supplier.
02:16But couldn't control Melissa.
02:18We don't sell garden tools.
02:20If you were looking to launch yourselves into that market.
02:23We're not.
02:24In the boardroom, sales mounted for both teams.
02:2810,000 baby grows, that'll be 99,000 pounds.
02:33But Chris came out on top.
02:36That is a record for this boardroom.
02:39For Melissa, the future looked dark.
02:42The feedback I had is that you were very annoying.
02:46Really?
02:47She became the fourth casualty of the boardroom.
02:49You are not performing in the way that you claim that you can.
02:54You're fired.
02:56Well done, ganging up on me.
02:58Horrible people.
02:59Now, 11 remain to fight for the chance to become The Apprentice.
03:12The Apprentice.
03:13The Apprentice.
03:14The Apprentice.
03:15The Apprentice.
03:16The Apprentice.
03:17The Apprentice.
03:18Stella speaking.
03:19Hello, this is Rod Sugar's office.
03:20Rod Sugar would like you to meet him at the Fashion Retail Academy.
03:23You must pack an overnight bag.
03:25The cars will pick you up in 45 minutes.
03:27Fashion Retail Academy.
03:32Pack an overnight bag.
03:34Oh, fab.
03:35Okay, cool.
03:36How exciting.
03:37It's our first little road trip.
03:39Fashion.
03:40Where's Fashion?
03:41My wife would be pissed off if I was going to Paris.
03:44Oh, that's so ridiculously optimistic.
04:027am.
04:03London's Fashion Retail Academy.
04:05Where fashion conscious youngsters learn to turn rags into riches.
04:10Fashion is the most boring thing in the whole world.
04:12It does nothing for me at all.
04:14And the fact that you can sell a piece of two pounds worth of cotton for a hundred pounds
04:17plus, it's like selling magic beans.
04:19It's like selling magic beans.
04:20Good morning.
04:21Good morning.
04:22Good morning.
04:23Good morning, Jessica.
04:24Good morning, Jessica.
04:31London is one of the most fashionable cities in the world.
04:34And a hotbed of talent for young up and coming designers.
04:39And so this next task is selling the collections of some of these young designers to the public.
04:46Now tomorrow, I'm giving you each a prime retail space in the Trafford Centre in Manchester.
04:52You're going to stock your shop with two fashion labels that you think are going to sell to the mass market in Manchester.
04:59The team that makes the most amount of money in sales is going to win.
05:04And the team that doesn't will lose.
05:06And in that team, one of you will get fired.
05:10Now, because this is a fashion task, I'm kind of looking around trying to be a bit fair here.
05:17I'm going to sort the teams around a little bit.
05:19So, Liz, come over to this team here.
05:25And Stuart, you pop over to this team.
05:29Liz, you're going to be the team leader of Synergy.
05:32And Paloma, you're going to be the team leader of Apollo.
05:36Everything clear?
05:38Yes, sir.
05:42The Trafford Centre, Manchester.
05:45With over 230 stores, it attracts over half a million shoppers a week.
05:51And even boasts its own TV channel.
05:54Tomorrow, each team will get an empty retail unit where they must open their own fashion boutique.
06:00Today, they must decide what to sell.
06:04For project manager Paloma, it's straight down to business.
06:08So, who is a fashionista here?
06:11I'm looking at you two ladies.
06:13What about you gents?
06:14I love it.
06:15I'm a retail guru.
06:16You're a retail guru?
06:17My background is obviously in marketing, advertising, PR, but also a very famous professor of retailing taught me retailing.
06:23Hopefully, I can add some sort of retail inspiration here.
06:27I love retailing.
06:28I intend to make millions in the future out of retailing.
06:31So, this is the perfect territory for me.
06:33Retail is all about creating like a hive of honey and getting people to the honey pot.
06:39People buy with their eyes. It's all about seduction. Retail seduction.
06:43Okay, fashion labels.
06:45Leading the other team, investment banker Liz.
06:49There's some really different stuff here. Like we've got recycled clothing. We've got vintage clothing. You know, we've got a real good selection here.
06:56I absolutely love fashion. For me, clothing is a big part of my personality. However, retail is very difficult. I'd much rather be buying the clothes than selling them.
07:05I just don't do fashion. My wife buys my clothes for me.
07:10Okay, the most important thing from the last task that we learned is be professional, be interested, love the product even if you don't love the product.
07:18And just make sure you get home the point that we want to represent them.
07:21I'm just going to have a look at the map to see where we are because we're positioned. Team Apollo 122 Regents present.
07:27Ah, okay.
07:29Retail spaces have been allocated, but each team can pick a separate promotional area.
07:34I used to work at the Trafford Centre actually, so I know it like the back of my hand.
07:38From real experience, I know that point there, it's close to where their store's going to be, and it's always a hive of activity.
07:46So if we can get Central Peel Square, it's definitely, definitely the place to be.
07:50Okay.
07:51Hi, this is Team Apollo. If we can have a promo area at Central Peel Square, that would be our preference, that's Central Peel Square.
08:00And your name, please?
08:01My name is Alex.
08:02I'm absolutely blessed that Alex has lived in Manchester and has worked at that shopping centre before.
08:07I personally have never been to Manchester, so I think having that on-ground knowledge is going to be so beneficial for us.
08:12I'm so confident. I'm so pumped up. I can't wait.
08:1610am. Armed with a list of up-and-coming fashion designers, both teams split up.
08:23I'm not a big knowledge of Manchester, but every time I go up there, I always just feel that I've gone back a couple of years in London.
08:33I don't want to offend the Mancunians, but they're always a step behind Londoners.
08:38No, no, you go to clubs in Manchester, you still have to wear shoes.
08:45First stop for Paloma's team, funky streetwear brand, Cassette Player.
08:50We call the brand Future Primitive, because it's always very tribal influences and always very sci-fi, very future, very graphic, very cartoon.
09:02That's going to be coming on for Grand Retail.
09:07Oh, okay.
09:08Yeah.
09:09If we could sum up your vision, how would we sell that?
09:12Two, three words would represent just you.
09:14Okay.
09:15So, Future Primitive, Cartoon Couture, and Luxury Streetwear.
09:22Yeah.
09:25Personally, on the street, I wouldn't wear any of that stuff.
09:27No.
09:29Our best seller is the ribbon dress there.
09:32Oh, goodness, that's lovely.
09:33Beautiful.
09:34Can we have a twirl? Oh, wow.
09:35It's got a big zip.
09:36Yeah.
09:37Liz and her team check out upmarket label EG.
09:41What's your age range?
09:42What type of girl are you marketing these clothes to?
09:45Affluent, strong, powerful, but sexy and feminine woman, you know, all wrapped up into this sexy parcel.
09:52It's brilliant.
09:53Where does the pricing start and sort of finish?
09:56Prices range up to around £450 for the sleeveless jacket at the end there.
10:00How much are you?
10:01Yeah, we just went to the luxury of women's wear.
10:04The stuff is amazing, beautiful.
10:05I mean, it would sell itself, but the problem is it comes with a designer price tag.
10:09Which for me, you know, the price is a huge concern.
10:12We need to keep an eye on the price.
10:14Low end, I agree, under £100 is our ideal.
10:17We'll have a chinwag after.
10:18Yeah, good luck.
10:19Good luck.
10:20Good luck.
10:21With project manager Liz going for a budget boutique.
10:24Age before beauty.
10:25Absolutely.
10:26Sorry.
10:27Jamie and Stella hit their next appointment.
10:30This is a very much vintage inspired product.
10:34Just off the high street in terms of price point.
10:36Okay.
10:37I love that.
10:38Really great colour.
10:39We was out looking to find something like this, so I'm very excited.
10:42You know, the price range, the style, everything, it's really, really good.
10:46Ethos and what have you, yeah.
10:47Yeah.
10:48Great.
10:49Vintage label in the bag.
10:51Onwards and upwards.
10:52Silk dresses like this one will be £55.
10:55Again, that's very affordable.
10:56Nice and affordable, yeah, absolutely.
10:57And then the max will be around £65.
11:00Also chasing low cost labels, the other team drop in on max C.
11:05I don't think there's any question whether or not we'll be looking at this brand.
11:09It's completely for us.
11:10Alex is our retail guru.
11:12He knows Manchester very well and we've got the absolute prime spot here.
11:16Yeah, we've actually got a promo area in one of the highest footfall areas in the shopping centre.
11:21So this is going to be a great opportunity to really, you know, spread the word about this fantastic brand.
11:26Pleasure.
11:27Thanks so much.
11:28Thank you very much indeed.
11:30Agreed, a budget range for Paloma.
11:33What's the herbs?
11:34The clothes are great.
11:35It's exactly what we thought it would be, you know, the young contemporary.
11:38The right price point.
11:39Yeah, they've got the right prices.
11:41So that was a really, really good meeting.
11:43Brilliant.
11:44So guys, we're on our way to see now licorice, which I know that we all talked about being one of our favourites.
11:49Oh yeah, absolutely.
11:50Hello.
11:51But the trendy brand of sparkly party dresses has also caught the eye of Liz's team.
11:56This is a sequin pieces.
11:58Oh wow.
11:59They're all silken.
12:00And beaded.
12:01Yes.
12:02Beautiful.
12:03Can I try that on?
12:04Yeah, she'll let me try.
12:05I love that.
12:06I'll try one on.
12:07This is the winner.
12:08I love that.
12:09Oh wow.
12:10That looks nice for what you're wearing at the moment.
12:12I love it.
12:13It's really soft actually.
12:14Also we're targeting the kind of young girl who wants fabulous dresses to wear on a night
12:19out.
12:20We've kind of given you a bit of a party package.
12:21Brilliant.
12:22Hence all the sequins.
12:23I can't believe how affordable it is actually.
12:25I couldn't think of anything that would go down better than your range to be honest.
12:29We'd absolutely love to represent you.
12:30Oh yes.
12:31Oh thank you.
12:32Thanks for coming.
12:33It was the price.
12:34It looked really expensive.
12:35The price and actually the quality of it was just really good quality.
12:38You've got to think if you're going in there and you pick up one of them sequin jackets
12:40you wouldn't think twice about paying people to be £20.
12:42No.
12:43I agree.
12:44And so it's easy to sell.
12:45Come on.
12:46I hope they liked us.
12:48Next to check out the sparkly dresses Paloma's team.
12:52We have some sequin pieces that are all silk and hand beaded.
12:56And a couple of printed dresses.
12:58This piece here was picked out by Pink.
13:01Yeah.
13:02Young, girly, fun.
13:05Definitely fashion, forward.
13:11This one's from last season.
13:12This is the one that was snapped up by Pixie Geldof.
13:14We'd say she was very much a licorice girl.
13:16Yeah.
13:18Right, so...
13:19Might be more if you actually have a little try on.
13:21Try on.
13:22Yeah, please do.
13:23The clothes look so much better on.
13:24I mean this is a little biker jacket.
13:26It looks great on you.
13:28Yeah.
13:29Kind of young.
13:30And what are the sort of price at retail?
13:33There are some pieces here going 70 to 85.
13:36Okay.
13:37We'll be in dialogue today and wait to hear back from you.
13:40I love that collection.
13:42It's amazing.
13:43It's lovely.
13:44I could buy every piece probably.
13:45Every piece.
13:46Yeah.
13:47To be fair, I think that the other team will go for this one as well.
13:49Yeah, probably.
13:50Do you think we've done enough to convince them that they should go with us?
13:53I think so.
13:54What more could we have done?
13:55Don't be cocky.
13:56I know.
13:57Don't jinx it.
13:58No, no, no.
13:59I'm not jinxing it.
14:00I'm not tempting fate.
14:01Both teams want the sparkly dresses.
14:04So the designer will decide.
14:06Hi there, Emma.
14:08It's Paloma calling from Apollo.
14:10We were very impressed.
14:12However, we were slightly more reserved than the other teams.
14:17We feel the other team perhaps would be able to sell it better.
14:21Oh, that's a real shame.
14:23You were very, very enthusiastic and passionate about the brand.
14:26That kind of stomped into it.
14:28Yay!
14:30That's a tough one.
14:34So, we didn't get licorice.
14:37Okay.
14:38The decision for them was really based on, you know, players could resonate a lot better with the client.
14:41So, that was the decision.
14:44So, anyway, let's talk soon, huh?
14:48Good.
14:49Do you think they've made a mess of the licorice pitch?
14:52It's left it.
14:54We haven't got it, have we?
14:57In need of a replacement, Paloma's next stop, eco-friendly fashion label, Junkie.
15:03We're the absolute opposite to fast disposable fashion.
15:06We recycle everything.
15:08I think it's commonly known now as upcycling.
15:10Topping 300 pounds for one garment, they turn old business wear into high fashion.
15:17It goes well with a lipstick.
15:18Yeah.
15:20I feel really stylish in this too, it's great.
15:22And, I mean, this retails at 100.
15:24These are, we've joined the sleeves together from the jacket.
15:28It's a pretty good hangout.
15:29I love it.
15:31What do you think, Karen?
15:32It puts a different spin on a traditional vest.
15:33Very nice.
15:34You know, let's say you had a big meeting or something, but you wanted to be a bit different.
15:37You could, you could zip this.
15:38And zip.
15:39Look at that.
15:40It's a whole new look.
15:41That's awesome.
15:42I think it's actually amazing.
15:43Amazing.
15:44It makes a bit more, as you say, corporate.
15:46Yeah.
15:47That's very, very cool.
15:49Guys, that just completely exceeded my expectations.
15:51I thought it was awesome.
15:52I really, really liked it.
15:53Totally exceeded my expectations.
15:54I would wear that.
15:55I would totally wear that.
15:56I would wear that.
16:007pm.
16:01The teams head north.
16:04Those spangly dresses, when you put them on a mannequin in the window, they just kind
16:08of like...
16:09Yeah.
16:10Be bam.
16:11Hello?
16:12Alex, quick question for you.
16:13We're just looking at the promotional area that we've secured, or that you secured earlier
16:16this morning.
16:17Central Peel Square, and that's below where their store is.
16:20It will be an opportunity to sort of steal their thunder, if you like.
16:23Okay.
16:24Alex, I tend to disagree.
16:25You know, my initial reaction was that it didn't make sense to have promotional activity
16:29right outside our competitors.
16:30I know Central Peel Square, you know, is a prime location.
16:33It's one of the busiest sort of thoroughfares in this sort of centre, and hence, you know,
16:39it would be a great place to be.
16:41Alright, Alex, I can only take your word for this, because you are the expert in that
16:44mall, and you've worked there before, and you know it inside out.
16:47Okay.
16:48It might have been an error on Alex's part there.
16:53So, she's just completely put the spanner on either, hasn't she?
16:58Yeah, what she's done is highlighted the fact that you've made a mistake, so that she
17:02can't blame you if anything goes wrong with her element now.
17:05So, just be wary of that, yeah.
17:06Mmm.
17:15Manchester.
17:18Before turning in for the night, a chance to check out their fashion choices.
17:22Yeah.
17:23This is all made from recycled, we feel this, recycled suits.
17:25Every single item is always unique to every single one, so...
17:27Look at that.
17:28I suppose it depends who's died that week, really, doesn't it, so they can get on the
17:30charity show.
17:31It's not how I imagined.
17:32Look at those stuff they do.
17:33Hang on, what does that sell on the label?
17:34No less than 300.
17:35Bloody hell.
17:36I mean, look, that's all made out of cuffs, isn't that cool?
17:38A dress is never worth 300 quid.
17:41Recycled clothing, you know, just...
17:44Isn't that what tramps do?
17:45I'm not convinced it's the way forward, actually.
18:00Saturday.
18:01The Trafford Centre.
18:03Two hours before doors open.
18:06Oh, fabulous.
18:09Oh, wow!
18:10Look at it!
18:11Oh, brilliant.
18:12Looks nice.
18:13I like it.
18:14Bloody hell.
18:15I like it.
18:16Okay, so before 10 o'clock, as I see it, these are the things that need to be done.
18:23Paloma has branded her boutique one.
18:26When people walk into a shop, they immediately walk in, and they turn to the right.
18:31Do they?
18:32Yes.
18:33Men's there, women's here.
18:34No, but hang on, there's more shop space here.
18:37Just put these out.
18:38That's it.
18:39Also taking shape, Liz's shop, The Collection.
18:43We need one of the sparkly ones in the window, to be honest.
18:46I want one of each range.
18:47Yeah.
18:48You've got to be careful, it don't look like a jumble sale.
18:50See, that looks stupid, because that over there looks like a grandma's shop.
18:53Shut up.
18:54Ooh.
18:56Oh, shit!
18:57Fucking hell, man.
18:59Oh, no.
19:00Right, who's got the time, please?
19:02Anyone?
19:03Yeah, it's ten minutes until store's open.
19:04Okay, come out, show us.
19:06Oh!
19:07Oh!
19:08God, I can't believe I'm wearing this.
19:11Guys, enough of the back chat, all right?
19:13I think you look good.
19:14Yes, it's all right.
19:15You look quite gooey.
19:16It's a bit of a winter, a winterpiece, I'd say.
19:18It's a winterpiece, yeah.
19:19Whereas mine really has no time to wear, because it has a hood and it's a suit jacket.
19:2310am.
19:24The shop is now officially open.
19:25Is it?
19:26So, we are waiting for customers, I think.
19:27Hi there.
19:28We're here for one day only.
19:29Brought London labels to Manchester.
19:30Please have a look.
19:31The bigger ones are 40, but the smaller ones are 35.
19:32Apollo's shop looks really good.
19:33It looks like a proper boutique.
19:34It fits in well with the environment, and actually looks like a proper enterprise.
19:49They're here to do business, and it looks like it.
19:51I've got something I really want to share with you.
19:53What's that?
19:54But the team's retail expert, Alex, spots a problem.
19:58From here, and I'm being really honest with you, it looks like an empty shop.
20:01It looks like a shop with no merchandise.
20:03So, what do you suggest?
20:04From here, we need people to be able to see the racks of clothing.
20:08Alex, I need solutions, okay?
20:11The thing is, we're a clothes retailer.
20:13If people can't see them, they're not going to...
20:15Where do you want to put them?
20:16Then they block the whole store off.
20:18Well, we're going to have to rearrange it slightly.
20:20Guys, can I just say something?
20:21Let's focus on getting customers in, and we can worry about that later, yeah?
20:24Yeah, exactly.
20:25But customers will only come in if they can see merchandise.
20:26I know, Alex, I don't want to intellectualise the layout.
20:28Let's just get customers in, and then we can move it accordingly, yeah?
20:31Come on, let's get into it.
20:32Well, we're going to struggle to bring people in if people can't see the merchandise.
20:36Alex is really doing my head in.
20:38I think he's wasting his time and our time trying to reorganise the shop,
20:42when actually he should be helping us trying to drive in traffic and make some sales.
20:45I'm fining him, actually, you know, a bit of a liability at the moment.
20:48People will only come in if they can see merchandise.
20:51There's merchandise.
20:53The floors are filling, but at the collection, Liz still isn't ready.
20:58Stella, can you...
20:59Let's get a picture.
21:01Morning.
21:02Morning.
21:03And an unopened shop prompts a visit from the centre's manager.
21:06How can I help?
21:07Well, it's just that it's now 20 to 11, the store should be open by now.
21:12OK, every other store in the centre is open.
21:14Apologies for that, let's get it done.
21:15Come and have a look round, guys.
21:17It's nice.
21:18Actually, do you know what?
21:19I'd buy this.
21:20Would you?
21:21Yeah, it's nice.
21:22It's a wee bit short, but...
21:23It'd be nice.
21:24You're going to have to whip your bra off.
21:26I'll just lay your dresses out for here.
21:28Please feel free to take a seat and it'll be...
21:30This one's ready in just two seconds for you.
21:32Paloma's One Store.
21:34Business is brisk.
21:35I always do that, walk round shops like this.
21:37That's lovely.
21:38Laura pushes their low-budget, high-street dresses to younger customers.
21:43Wow.
21:44You guys.
21:45Beautiful.
21:46Is that OK?
21:47Let's see if I can find new change rooms as soon as possible.
21:49Wow.
21:50Holy smokes.
21:51Look at that.
21:52Focusing on the pricier recycled range, Paloma...
21:56This is all made out of old ties.
21:59...and Chris.
22:00Wow, that looks amazing.
22:01Doesn't it?
22:02And that's all got cloning for that.
22:04It looks like it was built for you tomorrow.
22:06It's fantastic.
22:07It really shapes your figure well.
22:09I really like it.
22:10I think it looks fantastic.
22:12Don't you imagine this?
22:14But at £300, no-one's buying.
22:18Just gonna flip out in a minute.
22:20I'm getting the feeling that it's just too expensive.
22:26Madam, would you like to have a look at our clothing range?
22:28We're here for one day only.
22:29They're from London.
22:30Over at the collection, the celebrity party dresses are failing to spark the expected interest.
22:36Oh, my God.
22:38What am I actually supposed to do when I'm in here?
22:41Liz?
22:42Just wave at people, smile, laugh, joke.
22:46Be creative, Stella.
22:48Come in, girls.
22:50Come in, come in.
22:51Guys, come in and have a look.
22:52We're here for one day only.
22:53I mean, this looks really good on.
22:55And if you're in it somewhere with, like, nice spotlights or candlelight, it looks fantastic.
22:59Well, am I supposed to just sit here looking beautiful?
23:02Behind me, you can see Stella wearing a very short, sequined, emerald green dress, waving at people from a window.
23:12Amsterdam? Maybe.
23:14But not in Manchester.
23:17More conventional, on the floor directly below her shop, Liz's promotional stand.
23:22Excuse me, guys, can I just give you a quick leaflet?
23:24It's about one of our stores upstairs.
23:26It's probably 50 yards away.
23:27It's well worth a look.
23:28It's that way.
23:29Hey, guys, come in, take a look around.
23:32Just up the top of the shopping mall up here.
23:34Do you want to try one on?
23:35If you don't mind taking a seat for a couple of minutes, then we'll get you in as quickly as possible.
23:40Brilliant, thank you very much.
23:41Bye-bye.
23:42Cheerio.
23:43Hello.
23:45On the other team, Chris and Laura are on the hunt for Alex's promotional stand.
23:50How far away is it?
23:51It's like a ten-minute walk away.
23:52On the other side of one of Europe's largest shopping centres.
23:56This is pointless.
23:57We can't send people to say, by the way, it's a ten-mile walk up there.
24:01There's a really good shop you should visit.
24:02No, no, he's a complete muppy.
24:03I don't know why he's-
24:04Like, we can't.
24:05No, seriously.
24:06As there's another mile down here.
24:07Oh, my God.
24:08He really screwed this up.
24:10No way.
24:11That's our stand.
24:13Oh, crap.
24:14We're screwed.
24:15Okay.
24:16Alex, Alex, what have you done?
24:19It's a bit of a cock-up, this one.
24:21Alex's balls look quite a lot in this task, I think.
24:24What else have you done then?
24:25Apparently.
24:26Oh.
24:27I don't know.
24:28Hi, girls.
24:30Hello.
24:31Alex claims to be an expert on retailing, but actually, you know, he's chosen the wrong
24:36location for the promotional area.
24:37You know, I entrusted him with that because apparently he had worked here at the Trafford
24:41Centre, he's from Manchester, and he assured us that he knew what he was talking about.
24:45But I'm really finding him a hindrance.
24:47Let's see if I can attract somebody's attention.
24:49Hi, guys.
24:51Exclusive designers for one day only.
24:53Check it out.
24:54Do you like this dress?
24:56Hi, guys.
24:57What do you think of this jumper?
24:58Do you like this?
24:59Not really.
25:00Well, have a look at the store.
25:01Like I say, it's upstairs, on the upper mount, all the way to the other side towards
25:06Debenhams, opposite French Connection.
25:08It's just on your right-hand side, next to our accessorizer.
25:10Have a look.
25:11Sandish.
25:12How about we tell people that our store opened today and we've got Fern Cotton and Alicia Dixon
25:16in the store?
25:17Because that's a lie.
25:18Surely we could be doing a lot more to generate excitement.
25:22Let me have a look into that, maybe.
25:25Lunchtime.
25:26Come in.
25:27We're basically representing two fashion designers with some really nice gear here.
25:31You have a look and I'll leave you to it.
25:33And, Mum, what about you?
25:34Are you going to spoil yourself today?
25:35At the collection, attracting the over-30s, their vintage-inspired range.
25:40Wear it over jeans.
25:41Stunning.
25:42Score yourself.
25:43Have it.
25:44Get it.
25:45Are you a big dancing queen?
25:46Do you go out at all?
25:47Yeah.
25:48All the time.
25:49All the time.
25:50Well, there you go then.
25:51While younger customers go for the glitter.
25:53What do you reckon?
25:54I think that's got your name all over it.
25:55I think that's got your name all over it.
25:56I think Synergy's got its product mix absolutely right.
26:01They're attracting young girls shopping for their Saturday night out for glitzy dresses
26:09and I think they're on song.
26:11Have a great day.
26:12You can take that one.
26:14All right.
26:15Cheers.
26:16Upstairs on Peel Avenue, we have got a unique fashion store that's here for one day only.
26:20Paloma's One Store.
26:22From marketing man Alex, another idea.
26:25A commercial on Trafford Centre TV.
26:28This is really exciting.
26:29You're here for just one day only.
26:30It's very exciting and it says it in our name.
26:32We are one.
26:33I spoke to one of the centre managers to see if they can give us any sort of promotional opportunity
26:38and I secured a slot for a promotional video to be played on the big screen where the food court is.
26:44So that's a great piece of sort of publicity for us.
26:46Every single piece in this range is made from recycled fabrics.
26:50The ad will play every 15 minutes for the rest of the afternoon.
26:54Make sure you visit one upstairs on Peel Avenue today only.
27:02Mid-afternoon.
27:06Peak time.
27:08Both teams push for sales.
27:15I don't believe that you wouldn't have maybe a little bit more than 40 in the bank.
27:19Probably maybe even just creep into the overdraft or something, you know.
27:23The store's called the collection.
27:24It's just up there.
27:25It's on the first floor.
27:26Hi, girls.
27:27You're going to go for the green one?
27:28Yeah.
27:29Really gorgeous.
27:30Something a bit more sequiny.
27:32Okay, nice front.
27:33Black leggings underneath.
27:35Or actually either of them you could go with nothing underneath.
27:38You know, no leggings or jeans.
27:40No.
27:41Given that the promotional area that we had has just been absolutely rubbish for us this morning.
27:45Yeah.
27:46You've really got to start shifting the recycled gear.
27:48Come on.
27:49Let's go.
27:50There we go, sir.
27:51I don't know if the zip adds to the detail on the garment.
27:54There's a lot of money to spend on a waistcoat.
27:55Do you know what, though?
27:56It's 100% wool.
27:57I know it.
27:58I know it.
27:59It's 100% wool.
28:00I mean, it's a suit jacket, essentially.
28:02But with a built-in hoodie.
28:03I mean, that looks hot.
28:04That's smoking.
28:05That's totally smoking.
28:06I'll walk around there and I'll think about it.
28:09I'll be chasing you.
28:10Thanks, mate.
28:11All right.
28:12Take care.
28:13Time to try, please.
28:14Well, you know, you win some, you lose some.
28:17Upstairs is a brand new store and it's here at the Trafford Centre for one day only.
28:22I'm going to go and find out what it's all about.
28:25At the food court, the commercial.
28:27This is really exciting.
28:28You're here for just one day only.
28:29It's very exciting.
28:30And it says it in our name.
28:31We are one.
28:32We've got some beautiful men's jackets that are made from a suit material.
28:36Oh, no.
28:37Oh, no.
28:38It's just been a massive success.
28:40We need to get selling, sod this.
28:45Let's get a move on.
28:46You can get down here quickly if you want to have a look.
28:48Come on, let's get selling.
28:50It's unique fashion and it's here for one day only.
28:55Shit.
29:00Back at the one store, Chris has a potential taker for the dress made from old ties.
29:06Fantastic.
29:09Wow.
29:10You like that?
29:11It's pretty amazing, eh?
29:12Very, very nice.
29:13As we say, with all of these stuff, you know, it looks so much better when it's on than it does in the hangar, you know?
29:18It looks very nice, doesn't she?
29:21She'll fall asleep in your dress as well.
29:22It's a duvet.
29:23If it's something you do think you want, my advice would be probably try and take it now.
29:36The thing is, you will be the only person who ever wears this dress.
29:39Well, yeah.
29:40Because no one else is meant for them at all.
29:41No.
29:42Not at all.
29:43You're not the first person to try it on today.
29:46You are the person who's the best on, I have to say.
29:51Okay.
29:52Yeah.
29:53Yeah?
29:54Brilliant.
29:55Okay.
29:56Okay.
29:57You're taking it?
29:58It's five different items, yeah.
29:59Wow.
30:00Frisco.
30:01Where's the price on this?
30:02That's 300 for that one.
30:03Really?
30:04Yeah.
30:05That's gorgeous.
30:06Well done.
30:07That's brilliant.
30:08There you go.
30:09There's a little carry.
30:10There we go.
30:11I can't believe she said that.
30:12You're not just a pretty face, mate.
30:13You're a good salesman too.
30:14Well, £178 in one sale.
30:15It's up to you now.
30:16I don't know if you remember, but I was also a William P.M. from last week.
30:18Woo!
30:195pm.
30:20Oh!
30:21The collection.
30:22What's going on?
30:24What's going on?
30:25The sparkle has faded.
30:26And so have the customers.
30:27Well, ladies, do you want to come and have a look and see what we've got?
30:29We've got some totally fresh new lines.
30:30Oh, we've got some totally fresh new lines.
30:32Oh, I'm going to say that.
30:33I'm going to say that.
30:34You know, you're not just a pretty face, mate.
30:35You're a good salesman too.
30:36I'm £178 in one sale.
30:37That's up to you now.
30:38I don't know if you remember, but I was also a William P.M. from last week.
30:41Oh.
30:425pm.
30:43Oh.
30:44The collection.
30:45What's going on?
30:46What's going on?
30:47We've got some fresh new lines.
30:48The other team, Apollo, snatched the promotional opportunity to have their video show on the
30:56Jumbotron.
30:57What a lovely thing to happen.
30:59Thousands of people saw it.
31:00What have we done?
31:01We've popped a bunch of flowers on the counter.
31:04That's about it.
31:05When we're asking these people to come in the store, they don't know what they're getting.
31:09Do you want to come on in and have a look and see what we've got?
31:11Is there anything like a marketing strategy we can put into place and push it?
31:15Yeah, I do agree.
31:16We need to shout out and get some birds and some people in.
31:18Are you going to come and have a look?
31:19Come and have a look and see what we've got.
31:22Hi, we're presently in the Trafford Centre in Manchester.
31:25We're selling your products.
31:26Yes.
31:27I just thought maybe as a way to entice extra buyers and to really push those sales.
31:31I wondered if there's any way we could lower the prices at all.
31:34Okay.
31:35So what are you suggesting then?
31:37Girls, you look lovely in this.
31:39It's 20% off today.
31:40It's Design Aware from London.
31:41We've got 20% off selected as items.
31:43What about yourselves?
31:44Come on.
31:45Design Aware, 20% off.
31:4620% off from one day only.
31:48Reduce the price.
31:49It's just about being vocal, getting people in and just getting them to try on the clothes.
31:5220% off now, guys.
31:53You know, we've really got to keep pushing.
31:55Girls, girls, these will look absolutely gorgeous on you.
31:5820% off.
31:59We're only here till later tonight.
32:00You won't mind this anywhere else in Manchester.
32:02It's a selling style some don't like.
32:04Ladies, come and have a look.
32:05Have a look around and you'll see.
32:06We've got some gorgeous clothes.
32:07I'm a bit worried that shouting at people is a bit market-like.
32:10What do you want me to do?
32:12Jamie just came up to me and said that Chris and I are being like market traders
32:17and I've not seen Jamie pulling anyone in with his posh lardy-da voice,
32:21so really I'm pissed off that he's even had the cheek to come to me.
32:24Okie cookie.
32:28Half an hour till stores close.
32:31Clear and sell.
32:32All stock must go tonight.
32:33Just come and have a look.
32:34Straight through on the right hand side there.
32:35There we go ladies.
32:36That's it.
32:37Hi there.
32:38You waiting to pay?
32:39Yeah?
32:40Everything's got to go tonight.
32:41We're closing down.
32:42I think I'm running out of space in here somehow.
32:43Everything goes tonight.
32:45Thank you very much sir.
32:46Bye-bye.
32:47This is the last one now.
32:48We've got 20% off selected items.
32:49We're nearly out of the pink sparkling dress.
32:51It's done so well.
32:52Here's a bargain for a secret dress.
32:5420% off!
32:55Jamie another one for 52 as well.
32:58That's the last one.
32:59No.
33:00We are going to shut the shop.
33:03One minute we've got to close the shop.
33:06Try it one more time.
33:0760, 65.
33:08Come on.
33:09Well done guys.
33:10I feel wrecked.
33:13That's it.
33:14End of training.
33:15That's it guys.
33:16What a day.
33:17What a day.
33:18What a day.
33:27London.
33:30Time to face Lord Sugar.
33:32You can go through to the boardroom now.
33:53Aspen.
33:54.
34:03Oh.
34:04Yes.
34:05?
34:06Yes.
34:07Yes.
34:08Yes.
34:09Yes.
34:10Yes.
34:19Oh, no.
34:22Afternoon
34:27Well the tasks just to recap representing some fashion designers
34:33How do we get on let's start over here good team leader? Yes
34:38What happened first of all I wanted to step up and be project manager. I didn't step up the jar
34:43I appointed you right. Oh, I would have stepped up
34:46Had that not been the case
34:48Retail something that I was interested in anyway, and I felt that being with them this team had a very strong team going forward
34:54It looks to me as you exclusively went for
34:58Female fashion is that right we came to the decision out of the ranges
35:02We saw the sparkly dresses party dresses for Saturday would really go down well in the north of the country
35:07So we thought that really fitted well well feedback coming to me from Nick was that they didn't reckon your shop looked that great
35:14Yeah, okay, and on top of that I understand you open late also
35:19Yeah, we did open slightly like 45 were not slightly is 45 minutes late. Yeah, yes
35:24No that that did happen as a case of we open late, but therefore we just had to push forward as soon as we'd opened
35:29hmm
35:31Estella I understand you were a live model for a while in the window is that right?
35:36Yeah, yeah, yes Nick
35:39Told me that reminiscent of some of his trips abroad in in Holland. Yeah
35:44All right. Okay, um now Apollo. Yes
35:50Paloma I made you team leader. Yep. So good team leader. Yeah, good
35:55Yeah, it was good. Yeah, good. Okay, your
35:59Stuff was not only ladies clothing, but there was some men's stuff at tune towards men
36:05Yeah, absolutely Chris made a really good comment and that he did feel a little bit uncomfortable selling women's clothing
36:09And I really had to respond to that we've done. All right. I heard he's sold the he's on the ground really brilliantly
36:15Have 300 pound on dresses on that made of ties
36:20Don't sound too bad to me. Yeah, you did pull that one out. Yeah, of course Alex you're from Manchester, aren't you?
36:26I am in fact. I used to work at the Trafford Centre. All right, really?
36:30Really, okay
36:31So that was the reason why you jumped in first and got your promotional pitch first was it because you know it like the back of your hand
36:36Yeah
36:37Well, you know, we wanted to strike well while the iron was hot we wanted to secure the best locations
36:41That was down to you was it? I gave him that that role gave him what I gave him the role of choosing the location
36:47He mentioned that he had experience in the centre that he'd actually worked in a retail shop within the traffic centre
36:51So, you know, I thought he was probably best place to do that
36:54Unfortunately though Alex it wasn't the best location for the promotion
36:58It wasn't but the rest of the team had every opportunity to also look at the map
37:02So I put forward my idea but I didn't force them so they had every opportunity to correct me
37:07We did we did so what happened?
37:08You know, the man that never makes any mistakes never normally makes anything, you know
37:12Well, I made a mistake and I admitted that
37:14All right, fine, fine, fine, okay
37:18All right, so time to see how we got on
37:22Karen, how much money did Apollo take?
37:26Well, Apollo took £3,223.43
37:31And Nick, Synergy?
37:35Synergy came in with £3,760.37
37:41Well, you won by £500 basically over your competitors
37:49So, well done
37:51I've got a treat for you
37:53I'm going to send you off to the Royal Windsor Racecourse
37:57I've got you a kind of an executive type of box there
38:01And a champagne reception
38:02So, have a good time
38:05Thank you
38:06Well done
38:06Apollo
38:08You're lost
38:10So, I'll be bringing you back in here
38:12Where one of you will be fired today
38:15Okay, off you go
38:17Thank you very much
38:17My heart
38:21My heart was going
38:22The odds of us getting to the final are 5 to 1
38:40And to win is 10 to 1
38:44Nice
38:45Two pounds on the nose, greener
38:51Two pounds on the nose
38:53He loves it on the nose
38:54They're coming down
38:57Come on, number 4
38:59He's there
38:59He's there
39:00Come on
39:01Come on
39:03Cheers to success
39:10Keep it up
39:11Well, guys, we lost
39:16I just don't know what else we really could have done
39:18When I think about product selection
39:20We didn't get one of our selections
39:21So we went with the next best option
39:23Do you not think some of the recycled collection was a little bit expensive?
39:27I thought that a recyclable fashion was the next best option
39:29I mean, I wore it myself and I thought it was great
39:31But genuinely, it was too expensive for a product store
39:34The only person that I find 100% responsible for the failure of the task is Alex
39:39And not just for the promotional stand
39:41You know, he's good at public speaking
39:42But actually, in terms of having, you know, common sense, business common sense
39:45I don't think there's much there
39:47I feel pretty gutted because it's a narrow defeat
39:50But we all tried really hard
39:52And we did a whole lot of things better than they did
39:53You know, we secured the screen
39:55Our store looked great
39:56Our store looked about 10 times better than this
39:58I think the branding was right
39:59To me, the promotional area was a wasted opportunity for us
40:03I think Paloma will blame myself, actually
40:05Regarding the promotional unit
40:07You know, I admitted to Lord Sugar that I made a mistake
40:10But I think Paloma has met her match
40:12And she will be fired today
40:13Can you send them in, please?
40:28Yes, Lord Sugar
40:29You can go through to the boardroom now
40:32Right
40:52I think we'll start off with the product itself
40:54Now, quite clearly
40:56The reasonably priced party dress product
41:00Was the hero of the day
41:03Both teams wanted it
41:05Yeah
41:05It was Paloma, Sandish and Chris
41:08That went and pitched to the supplier of that
41:11Yeah
41:12Yes
41:12And that designer decides not to go with you
41:15Okay
41:16Yeah
41:16The supplier's feedback
41:18Was that she felt
41:20That
41:21You yourself were the wrong image
41:24And that you were going to project the wrong image
41:26For her products in Manchester
41:29I think it's because, you know, Sandish and Chris and I
41:31Turned up to the pitch wearing, you know, suits
41:33Which we weren't quite prepared for
41:34So, I mean, she looked at us and thought
41:35Well, these guys look corporate
41:36That probably, you know, probably swayed her decision
41:39At the end of the day
41:40It seems like they projected quite a professional image
41:42But when we got the feedback for why we hadn't won that one
41:45I think we were all quite perplexed by it
41:47I mean, we just genuinely didn't
41:48Shocked, did you say?
41:49Yeah, I was shocked
41:50Sandish?
41:51No, I was really shocked when she didn't go with us
41:53I personally, especially
41:55Conveyed a real passion for fashion
41:58Would it help you to know that she said of Synergy
42:01They had more confidence
42:04They were more extrovert
42:05They had greater sparkle
42:07And she felt that they would understand the Manchester market rather better than you
42:11Hmm, well, you lost it, didn't you?
42:15Because I looked at the figures for the other team
42:18And that's, they basically sold a lot of that stuff
42:21They sold £1,000 more than you did on your big seller
42:25Yeah
42:26Well, it was the winner, wasn't it?
42:28On the day
42:29So, you didn't get the right product
42:31From the sales numbers, the recycled clothes
42:35They were expensive
42:36I mean, there was no question of it
42:37I mean, I know you managed to sell an item for about £300
42:41But that represented over a third of the sales
42:44Of that particular range of product
42:46Yeah
42:47It wasn't the greatest of choice
42:49As the second item
42:51But to be honest with you, Lord Sugar
42:52I genuinely don't think we had an issue with the product
42:55I mean
42:55You don't have what?
42:56We had an issue with the product
42:58I mean, yeah, it would have been ideal for us to get the party dresses
43:01But we missed out by, you know, by selling four dresses here
43:03But the thing is
43:04Four dresses with a little bit more of a sales effort
43:07It's not the four dresses, I don't think, is the issue
43:09A little bit more sales effort
43:10And I think we could have actually closed this
43:12So, Sandish
43:16You know, I've spoken about you in the past
43:21Picture I have is you get busy, busy, busy
43:23But actually, what do you actually do?
43:25On this occasion
43:26I mean, first of all, I was
43:28I had creative input on the first part of the task
43:31Obviously, I get involved in pitching
43:33I got involved in meeting the designers
43:35So you didn't get the party dress stuff, did you?
43:38We didn't
43:38But I was very adamant that I wanted that collection
43:41Because I knew it would sell to the market that we were aiming for
43:45Well, we all know that
43:46Yeah, no, for whatever reason, we didn't get it
43:48But I thought I was really enthusiastic about it
43:49Yeah, all right, so you was in the pitches
43:50Yeah, what else then?
43:52I was given the responsibility by Paloma of making sure pricing was all correct
43:56Making sure the store looks good
43:59So I think Sandish did a really good job
44:00She helped me out with the buying
44:01You know, she's got a finger on the pulse on what's relevant, what's now
44:04I needed her support with that
44:05She did very well at pricing
44:07Making sure everything was ready in time for trade
44:09And she sold
44:10So she did pull her weight
44:12Okay
44:13Now, Alex
44:14I understand that you feel you're a bit of a retail guru
44:19That is correct
44:20I heard that you was actually standing around, you know, with a placard
44:25Like those blokes doing Oxford Street saying the end is nigh
44:28Part of the time
44:29A bit like you were walking around a boxing ring
44:31Sort of going round
44:32I didn't know that
44:33One day only
44:34We sent a lot of people to the shop
44:36From Manchester, know the traffic centre
44:39I did make a mistake in choosing the promotional location
44:42But I must admit I was perhaps a little over eager to book as soon as possible
44:47Because I wanted to make sure we could maximise our opportunities
44:49Well, that was a good idea to jump in first
44:51But you need to jump in and get in the right place first
44:54Also remember I secured a fantastic two-minute video on the giant screen
44:57And that was to thousands of people in the food court
45:00So that was, you know, that was a good thing to do
45:02Yeah
45:02Was that played about three or four times during the course of the day?
45:06Three or four times an hour
45:06Actually, every quarter of an hour it was played
45:08So I think that more than makes up for the mistake that I made
45:11Does it make up for it at all?
45:13I've got a lot of excuses, Alex
45:15A lot of excuses
45:16Well, it's that time, Paloma, for you to tell me who you're bringing back into the boardroom
45:25Yeah, I think, well, Alex, I think is a given for it
45:28Not just actually for the promotional stand
45:30But for a number of other reasons
45:31Oh, right
45:31Well, I look forward to hearing those
45:33And to be honest with you, it's been really difficult
45:35Because everybody really did pull their weight on the day
45:37So I can only base this decision on, I guess, you know, as a candidate overall
45:43Who I think is, you know, going to come in with me
45:46And I've chosen Sandish
45:48Okay, well, you three go back to the house
45:53Paloma, interesting choice
46:03You're encroaching upon my area here, yeah?
46:07In other words, you're bringing Sandish back in here for observations
46:10That you have made about her in the past weeks
46:14Have I understood that right?
46:16Well, yes or no, I mean
46:17Yes or yes
46:19Step outside and I'll call you back in shortly
46:24How bizarre, really
46:33I mean, she's doing my job for me, you know
46:36She's like consulting me, this one
46:37Arrogant, I know
46:38Smart, but arrogant
46:40She's very smart, really, yeah
46:41Again, with the Sandish, I mean
46:44You know, Sandish is good at logistics
46:46You know, she was very good at organising the shop
46:49Merchandising
46:50But, you know, I understand you're looking for someone with strategy
46:53You have to think about that
46:54The finger has been pointed at Alex
46:56I don't know whether that's because they simply don't like him
46:59Whether he has a way of rubbing people up the wrong way
47:02Or whether it actually was him
47:04That may have caused the problem in this
47:07And that's what I've got to go and find out
47:08Hello?
47:12Yeah, can you send the three of them in, please?
47:14Yes, Lord Sugar
47:14You can go through to the boardroom now
47:16Paloma, you brought Sandish back here
47:36Can you explain to me
47:38What did you bring her back here for?
47:40It was hard, I think, on this specific task
47:42To really pin something on Sandish
47:44Pin something on us
47:45Sorry
47:46It's like a detective story
47:49No, well, listen
47:49I, you know, as I said
47:52On this task, you know, she actually did perform
47:54Now, overall, as a candidate
47:56You know, and if I look at the sort of the people
47:58That I was working with yesterday
48:00I would say that she's probably not as strong as some of the others
48:02And I think that, you know
48:04Yeah, there are times when she does hide behind
48:06A lot of the menial tasks
48:07But in terms of really putting herself on the line
48:09I haven't seen a lot of that
48:10So that's why I brought her back in here
48:12I thought it would be, you know, highly unfair
48:14To dismiss someone like me
48:15Who I think I'm a very strong candidate
48:16And let go of somebody who, you know
48:19I believe hasn't actually really stepped up to the mark yet
48:21So basically, you're kind of saying
48:23That she don't do much then, really
48:25She might have done something on this task
48:27But don't do much generally
48:28Is that right?
48:29Well, that's a harsh word
48:30I wouldn't say don't do much
48:31Well, I'm very simple, you know
48:32I simplify things
48:33In terms of, you know, relative to other candidates
48:35Relative to other candidates
48:36What do you got to say about that, Sandish?
48:38The thing is, the fact is
48:39In this task, Paloma was calm for once
48:41She didn't aggravate everybody
48:43She wasn't destructive to the team environment
48:46But generally, as it goes
48:47In all previous four tasks
48:48She has been
48:49And she'll take credit for other people's ideas
48:51I think I come up with a lot of good ideas
48:53I don't think I hide at all
48:55I'm a strong candidate, I can assure you
48:56I don't need to hide behind anyone
48:57Actually, I think you're fine
48:58Paloma's been a lot more destructive
49:00Than she has been constructive
49:01Whereas I do not hide behind people
49:04I just tell the truth
49:05Sandish, I'm getting a kind of a picture emerging here
49:09Of what went on in this task
49:11And there's a strong argument being put
49:14That because he chose a promotional site somewhere
49:17The whole bloody thing collapsed because of him
49:20Would you agree that that's the case?
49:23I do think it was that
49:24Just because of that one promotional area
49:26Well, it wasn't just that
49:28Well, that's why I asked you and you said it was
49:30No, but also Alex was scaring away customers
49:32I really do think he was
49:34I believe I'm being used as a scapegoat here
49:36You know, due to the error made over the promotional area
49:39What I want to stress is
49:40The promotional area could not make or break this task
49:43Can I please rebuttal?
49:44If I can just carry on please
49:45On Saturday, there were over 100,000 people in the Trafford Centre
49:49Thousands of people were passing our shop every hour
49:52So the footfall in itself should have been sufficient
49:55To bring the required number of customers into the store
49:58Also, I managed to secure a TV ad running for three minutes
50:02Laura did that, by the way
50:03Laura did that
50:04I did that, I ran up and secured that
50:06Laura, Laura
50:06I think Karen was witness to this
50:08Would you please allow me to finish?
50:10She was the actress in the video
50:11But I secured that opportunity
50:13It was playing several times an hour, every hour
50:15Well done
50:16So I do not buy the story about the promotional area
50:19Making or breaking this task
50:20I just don't buy it
50:21Alright, Alex, you did not sell, my friend
50:23You were terrible, you shied customers away
50:25How come everybody else just got it?
50:27Got what, exactly?
50:29They all hands on deck
50:30The minute they walked into that floor
50:31They just knew what to do instinctively
50:33I spent five years as a supervisor in retail
50:36Well, you didn't show it
50:36You were just talking it up
50:37I knew exactly what I was doing
50:38You were intellectualising the layout
50:39I've got sales figures there
50:40That show that I was selling
50:42And I sold a hell of a lot
50:43Oh my God
50:44Was the theory about, you know
50:46How to lay out a store paloma
50:47Because you should put things to the right
50:48Because people's eyes go to the right
50:50All I got was theory from you
50:52You were a bit of an irritant the whole day as well
50:54I mean, you should have seen Stuart
50:55Every single person that spoke to him
50:57What have you got to say about this, Alex?
50:58It's not an Alex hate campaign
51:00It is, isn't it?
51:01It's not
51:01Paloma clearly, you know
51:02She said to me
51:03Alex, you're very good at this
51:04I want you to be at the door
51:05And drum up business
51:06I never said you were good at that
51:07You were terrible at drumming up business
51:08You were shying people away
51:10And also
51:11How would you know?
51:12You were inside the store
51:13So how would you
51:13I was watching you
51:14I was watching you
51:14Well, I don't think you were watching very well
51:16I think you're lying your face off here
51:17To protect your position
51:19You were an irritant
51:19They all said it to me
51:20I was a very friendly
51:22Very successful salesperson
51:23Can I just point out that
51:24Alex did sell five items
51:26But Sandeash only sold five items as well
51:28Thank you
51:29Nick, from what I've heard
51:32You've followed him around a few times
51:35A simple question
51:36Irritant or not irritant?
51:38Sometimes a bit over effusive
51:43That's as far as I'd go
51:45He's not totally irritating
51:48Hmm
51:49I see
51:51You're giving me a bit of a dilemma here
51:55Because I'm the face of it
51:57I've heard nothing else
52:00But Alex this and Alex that
52:02And that's what worries me
52:05I've been around in business long enough
52:08When I feel people ganging up on somebody
52:11And sometimes
52:12There's no smoke without fire
52:15And sometimes there's not
52:17Particularly when people are covering their own arse
52:20Very easy to point their fingers
52:23At certain people
52:25You know I get the feeling Alex
52:29That you do rub people up the wrong way
52:32And Sandeash
52:35You know
52:35Just a few moments ago
52:38You showed me your true colours
52:40When I asked you
52:41How could this whole task
52:45Fall down
52:46Because of some little
52:48Promotional area
52:50That you know
52:50That you know
52:52What does that tell me about you
52:54Because whatever he done
52:56It cannot be
52:57That one little promotion area
53:01Caused
53:02The failure of this task
53:04Cannot be
53:05Paloma
53:10You
53:10Are very cool
53:12And I think you've shown me
53:14In this boardroom
53:15That
53:16You don't take no
53:18Prisoners
53:19And I think it's the manner
53:20In which you don't take no prisoners
53:22That maybe
53:23Is concerning me
53:25Can I say one last thing
53:29Yes if you wish to
53:31I can just say to you
53:32That you know
53:32I've got
53:32A very good track record
53:34In generating
53:35Large profits
53:36For big organisations
53:37And I want to do the same for you
53:39And I can do the same for you
53:41Contrast that to my candidates here
53:43Who don't have
53:44An exceptionally good record
53:45In drumming up a lot of business
53:46Negotiating
53:47How do you know
53:47Do you know
53:48How can you say that
53:49You don't know
53:49What we've done in business
53:50You don't know
53:51You know absolutely
53:52Nothing about what we've done
53:54In business
53:54You don't even know
53:55My business background
53:56You told me
53:56You can't just guess
53:57Things like that
53:58You don't have negotiating skills
53:59Alex
53:59It's just what it comes down to
54:00You're just a negative
54:01Negative person
54:02No you're a communicator
54:03You're just here
54:04You're a presenter
54:05You're a presenter
54:05You're a presenter
54:05You're a presenter
54:06You are an actor
54:07I'm not a presenter
54:07You are already on this phone
54:08That is not what I'm about
54:09Look so seriously
54:10This is the first time
54:11I've worked with you
54:12You were irritating
54:13You're more of a hindrance
54:14Than you were a help
54:14I'm being honest
54:15I'm shooting from the hip here
54:17You mean you're protecting
54:18Your position
54:18No I'm not
54:19Alex
54:27You sound like a disaster
54:29But
54:34I think you've been set up
54:39Personally
54:40As the lackey
54:42You may be bloody useless
54:47I don't know
54:48But I'm going to give you
54:49Another chance to prove
54:50That you're not bloody useless
54:51Okay
54:52Thank you Lord Sugar
54:53Hello man
55:05I don't like
55:07Your last outbursts
55:08And for my 40 years
55:10In business
55:11And my gut feeling
55:12I don't like
55:13What I've seen
55:14Across the table
55:14Here today
55:15You've talked yourself
55:16Out of this
55:17If you'd have shut up
55:19A while back
55:20It may be someone else going
55:23Paloma
55:26You're fired
55:28There must be something wrong with me today
55:40You
55:41Purported as useless
55:43You
55:45Purported as doing
55:46Naf all
55:47Get back to the house
55:52The pair of you
55:52We'll see you on the next task
55:54Thank you Lord Sugar
55:54Thank you Lord Sugar
55:55Paloma showed her true colours
56:06At the end
56:07And that is not
56:08The type of person
56:08Quite frankly
56:10That I want
56:11In any organisation of mine
56:12The key reason
56:39Why Lord Sugar
56:39Got rid of me tonight
56:40Was because I got a little bit
56:41Too lippy in the boardroom
56:42Because you know
56:43Obviously in terms of my performance
56:45You know overall
56:46I've been a strong candidate
56:47And I think he's known that
56:48So I think it's his loss
56:49To be honest
56:49To be honest
56:55If I had to choose
56:56I'd say Paloma
56:57Because I think
56:58Three tasks in a row
56:59She's cocked up something
57:00Oh my god
57:05I think it's his last time
57:07Oh my god
57:09Oh my god
57:09Oh my god
57:10Oh my god
57:11Oh my god
57:11Oh my god
57:12Oh my god
57:12Oh my god
57:13Oh my god
57:13Oh my god
57:13Oh my god
57:14Oh my god
57:15Alex
57:15Alex
57:15Give me some kosher love
57:16Kosher love
57:17The thing's got very personal in there
57:19And I mean very, very personal
57:21Oh my god
57:21What happened?
57:22She said that, you know
57:23I was an irritant
57:24That I was awkward
57:25That I was awkward
57:26With people
57:27She said that?
57:28Yeah, she said
57:29I'm no good at business
57:30And all I am
57:31Is a, like a sort of presenter
57:32Who can sort of sound good
57:34One job
57:37Now ten candidates remain
57:40Lord Sugar's search
57:42For his apprentice
57:42Continues
57:44Oh, morning
57:46Next time
57:47What you're gonna have to do
57:49Is create
57:50A new brand
57:51Of household cleaner
57:52It's a messy business
57:54Hasta la vista gravy
57:55I reckon Jerry
57:57Just a bit of the scrubber
57:59Nothing made me sense
58:01The content is bollocks
58:03As the candidates
58:04Attempt to clean up
58:05There'll be no mercy
58:07This brand is going viral
58:09Only
58:10Total devastation
58:12The message wasn't there
58:14You're fired
58:15You can see what Paloma makes
58:22Of being fired
58:23On BBC Two now
58:24Or discuss it online
58:25At bbc.co.uk
58:27Slash
58:27Apprentice
58:28The message is going to be
58:30The message is going to be
58:31The message is going to be
58:32The message is going to be
58:33The message is going to be
58:33The message is going to be
58:34The message is going to be
58:35The message is going to be
58:35The message is going to be
58:36The message is going to be
58:36The message is going to be
58:37The message is going to be
58:37The message is going to be
58:38The message is going to be
58:38The message is going to be
58:39The message is going to be
58:40The message is going to be
58:40The message is going to be
58:41The message is going to be
58:41The message is going to be
58:42The message is going to be
58:43The message is going to be
58:44The message is going to be
58:44The message is going to be
58:45The message is going to be
58:46The message is going to be
58:46The message is going to be
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