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00:00We are in tough economic times and in this climate you need to stand out from the crowd.
00:09From across the country, 16 of Britain's brightest business prospects have come to London.
00:16I'm not interested in any steady eddies or cautious carols. I'm looking for someone who's exceptional.
00:24They're here to compete for a job with a six-figure salary working for Britain's most belligerent boss.
00:31Where's all your brains then? You, purported as useless. You, purported as doing naff all.
00:39Serial entrepreneur and multi-millionaire, Lord Sugar is once again on the hunt for an apprentice.
00:45Some of the stuff I've heard coming out of your mouth is a lot of hot air, so in the interest of climate change, I don't want to hear any more crap.
00:52OK, let's go, let's go. Come on, come on, come on, come on, come on.
00:55To land their dream job... Time is ticking.
00:58...the candidates need to work as teams...
01:01I'm confident that I can leave it to any of my team members. It's not about me, it's a matter of professionalism.
01:07...but shine as individuals.
01:09He is going to batter you, I'm just warning you, he's just going to flip out in a minute.
01:14...because in the end, there's just one job.
01:17You're fired, you're fired. You've talked yourself out of this. You are fired.
01:21Previously on The Apprentice...
01:33Let's get down to business. You're about to work through the night.
01:37Barely time to take a breath, and it was off to make sausages...
01:42We want some cheap meat. ...to sell later the same morning.
01:46Who is doing the mincing?
01:48...on the boys' team... Shut up!
01:50...Dan turned dictator.
01:52So let's get this in here and turning.
01:54...while his men struggled with budget bangers.
01:57We're pushing essentially crap. They're going to taste rancid.
02:01Freshly made this morning at 3am.
02:03...Joanna's girls went up market.
02:06Six pounds. And they are gourmet sausages.
02:08And their sails sizzled.
02:10Let's get you some change.
02:11All right, we're done.
02:14Girls, we are on fire.
02:16While the boys' results fizzled.
02:18Anyone up for a barbecue?
02:20Would you like to buy some sausages?
02:22Nah.
02:23In the boardroom, victory for the girls.
02:26Good start for a tough task.
02:28Dan faced the fury of his team.
02:30No-one knew what their job was.
02:32Everyone knew what their job was.
02:33If you were listening, you would have known what your job was.
02:36First, Rawley.
02:37I was let down by a team leader.
02:39Who's like a bull in a china shop.
02:41Then, Stuart.
02:42How many sausages did you make yesterday?
02:44I want to do it as a marriage team that produced over 1,100 sausages.
02:47That's on a calculator.
02:48Nought.
02:49There ain't been a good word spoken about you by anybody yet.
02:52Dan became the first casualty of the boardroom.
02:54Dan, you're fired.
02:56Now, 15 remain to fight for the chance to become...
03:02The Apprentice.
03:125.30am.
03:15Good morning.
03:17Lord Sugar would like you to go to Heathrow's Terminal 5.
03:20The cars will pick you up in 30 minutes.
03:23Uh, 30 minutes Heathrow's Terminal 5.
03:29Hopefully we're going somewhere now.
03:31You may be getting to the Caribbean.
03:36Guys?
03:37How are you?
03:38Five minutes.
03:39We've got to show the girls that we can...
03:50We are here.
03:51We have got to beat those girlies.
03:52And we are not going back in that boardroom.
03:55Definitely.
03:56That's all.
03:57Terminal 5.
03:58Gateway to hundreds of destinations.
04:12Business and pleasure.
04:14Here to greet the teams...
04:16Nick.
04:17Karen.
04:18And via video link.
04:19Lord Sugar.
04:20Good morning.
04:21Sorry I can't be with you.
04:22I've got some pressing business to deal with.
04:23Now you may be wondering what you're doing at an airport terminal.
04:24Well the bad news is don't get too excited because you ain't going anywhere.
04:25Now beach holidays are big business.
04:26Whether it's in Bermuda or Bognor.
04:30People are prepared to spend a lot of money before they go on holiday.
04:31To make sure they have a relaxing and stress-free time.
04:32So your task today is to design and to produce a new beach accessory.
04:33And then you have to make sure they have a relaxing and stress-free time.
04:34So your task today is to design and to produce a new beach accessory.
04:35And then pitch it in front of three retailers that I've lined up for you.
04:38The best thing is to make sure you have to make sure they have a relaxing and stress-free
04:39time.
04:40Now beach holidays are big business.
04:42Whether it's in Bermuda or Bognor.
04:45People are prepared to spend a lot of money before they go on holiday.
04:49To make sure they have a relaxing and stress-free time.
04:53So your task today is to design and to produce a new beach accessory.
04:59And then pitch it in front of three retailers that I've lined up for you.
05:04The team that clocks up the most amount of orders with retailers is going to win.
05:09And the team that loses, one of you in that team, will be fired.
05:14As you can see, the boys are a man down.
05:19Unfortunately, Raleigh's had to go home due to an emergency family matter.
05:24And I'm sure you'll join me when I say our thoughts are with them.
05:27But for the rest of you, it's business as usual.
05:31As your last boardroom involving the boys was a bit heated,
05:35I'm going to send Stella over to the boys team to keep you in check.
05:40So, off you go, and I'll see you back in this boardroom.
05:53Two days to transform holidays by designing a totally original beach accessory,
05:59then selling it to some of the country's biggest retailers.
06:03What I want to do is organise them all and get everyone gelled together.
06:08You know, we're going to win this thing.
06:10Getting a grip on the boys.
06:12City banker Stella.
06:15I've been working with men for years.
06:17I've worked with men who, you know, serious businessmen who know what they're doing.
06:21These guys are quite young, frankly.
06:26So, I have no problem whatsoever in whipping these boys into shape.
06:30Absolutely not.
06:31We've got to pull together and if there's any disagreements,
06:34you know, I'm just not going to put up with that.
06:36For the girls, the youngest steps up. 22-year-old Laura.
06:46Yeah, I mean, my background isn't in this industry, but I have done product design before.
06:52I need to know that everybody thinks I am the best person with my skill set.
06:56You know my background.
06:57You are, 100%.
06:58Totally, totally.
07:00I have proved myself as a business person by personally bringing in half a million pounds worth of business.
07:05in my recent job.
07:07And I think I'm a great leader.
07:09I can adapt to any sort of personality that's thrown at me.
07:12I like the idea of when you're on holiday at the beach.
07:16Okay, right.
07:17If I'm just going to start on how I would do this.
07:19You never, ever go in straight designing a product.
07:22No, I was just going to say every reason.
07:24I know everyone's got loads of ideas and we can hear them in a second.
07:30Applying sunscreen.
07:31I have so much trouble trying to put it on my back.
07:33Can you imagine like some, some long hand or something, put some cream on that?
07:40Okay, does anyone else have any, any other ideas?
07:44Whenever I go to the beach, my biggest bugbear is you get a nice bottle of water and it's warm within seconds.
07:51And what I always do is I get my bottle of water and I use it as a pillow.
07:55Yeah.
07:56So what's the point here?
07:57Are we talking about a product that keeps the drink cool?
07:59And that can double up as a pillow?
08:01What you could do, could we not do something like actually have a towel with something a bit like a compartment built in?
08:07It could keep your liquids cool.
08:09You roll it up, roll it into the bag, it's got a waterproof zip, off you go swimming, off you go home.
08:14Right, has anybody got any objections to this idea because I'm not hearing anything else?
08:17No, I just think check my towel.
08:18I would actually, personally, I would buy Jamie's towel.
08:20I'm happy with the decision, we've made it, let's just move on, okay?
08:26Like a bum bag that's watertight.
08:28I think some need to keep your valuables in as well.
08:30It's almost like a microfibre towel, I'm not, I don't know the actual name.
08:34I really got, I really feel, I think.
08:37Can I speak please?
08:38Can we hide there?
08:39I think we're going more toward a really sort of easy, relaxing seat that's cheap to build, that looks cool.
08:46Girls, I'm just going to speak over, I'm sorry to be rude, I've got an idea.
08:51I really think reading books, I don't know about you, but when I'm...
08:55Well, we've had to, we've had to.
08:56You've not let me finish.
08:57When I'm reading a book, then I'd love to have something that probably holds it,
09:01or something that makes it more easier, so I can have my hands through.
09:05Okay, the book idea isn't hooking me, everyone's going to have their favourites at the moment,
09:09and we can all reconvene afterwards, and then we can probably narrow down onto one of the product ideas.
09:1611.30am.
09:24Packed off to the seaside by Stella, Chris, Christopher, and recently redundant creative Alex.
09:33I've just thought now, you know, the beach box, the beach mate, the beach station.
09:37So like cushion cool, maybe?
09:39You could call it the cooler, or cool, C-U-U-L, and put, you know what, you know what, you put the Swedish,
09:44you know the word Uber, they put the two dots above the U.
09:47Put like an eye on the end.
09:49Yeah, coolie, yeah.
09:50Coolie, yeah.
09:51People go, oh coolie, put it in the coolie.
09:52Exactly.
09:53You know, I'll put it in the coolie, put it in the coolie for us.
09:55It makes it.
09:56Oh, have you got the coolie, bring it to the beach.
09:57Exactly.
09:58You've got to take a risk.
09:59It's like Lord Sugar himself, you know, they launched, I think, the UK's first videophone,
10:03and it didn't take off straight away.
10:05But, you know, Lord Sugar and his team have the confidence, and that risk-taking hunger to go for it,
10:10and to try it.
10:11It's about being a trendsetter.
10:12Absolutely, yeah.
10:13You've got to stand out from the crowd.
10:14I totally agree.
10:19Name agreed.
10:20Time to try it on the Sunseekers of Bognor.
10:23We're caught with the name Cooley, C-U-U-L-I, and if you look at the two U's,
10:28they've got two little eyes, so they look like smiley faces.
10:31So what do you think of the name Cooley?
10:33It just doesn't work for me at all, but I don't know why.
10:38I have no idea.
10:42That was very positive.
10:43That's all positive.
10:44Like you say, the name, we had a guy which disagreed, it's going to be a mum who buys his property.
10:48Exactly.
10:49It's not for, like, taking, like, a six-pack of beers in and whatever else.
10:56To bring their ideas to life, they get a team of designers.
11:00Ready to brief theirs, Stella and the rest of her boys.
11:05The best way to describe it is a towel, a beach towel, with a pillowcase added on top.
11:14Okay.
11:15Now, inside the pillowcase, rather than being a conventional pillow, will be, I don't know if you've seen it,
11:20there's gel that you can keep in your freezer.
11:22Yeah.
11:23And you put, you shove your bottle of water in it and it keeps it cool.
11:26You've got to earn respect.
11:28And I think people are starting to see that when I open my mouth, I'm not holding back.
11:34And if I've got something on my mind that I need to say, I have to say it.
11:38I'm like a champagne bottle who will explode if I don't get it out of my system.
11:43So I've got to tell people.
11:44Yeah, what happens when you run off the beach, you know, glistening, mussels, soaking wet, pick the towel up to dry yourself,
11:50all your bottles of wine and everything come with it.
11:52Okay, so, going back to the concept.
12:04We were thinking around the idea of a waterproof case for your valuables on the beach.
12:10It's not a bad idea, but I'm pretty sure it's been done.
12:13Oh, right.
12:14In the girls' design studio, project manager Laura, still struggling with her team to find an original idea.
12:21While barefoot on Brighton Beach, Liz, Paloma and Sandish search for inspiration.
12:40What about coolness wearing the hat?
12:42We thought about sun protection, for example, so maybe cooling packs for your skin.
12:46I don't think that would really take off.
12:48No, no, not so cute.
12:49A bit impractical.
12:51Okay, so another idea, protection for your feet, the heat of the sand, a foot glove, effectively.
12:57You'd be going against an awful lot of products that are already existing.
13:01Okay.
13:02My biggest concern right now is that we haven't collectively as a team actually solidified our product choice.
13:08And if we don't define that in the next 20 or 30 minutes, we could be in big problems.
13:122.30pm.
13:14Half an hour left to submit an idea so a prototype can be made overnight.
13:22We were also thinking, I know I keep going back onto it, but it's something to do with books.
13:28What about when people are reading books?
13:30We're going around something here that is not the first thing I think of when I think beach problem.
13:34I don't think book.
13:35I'm happy with the book reader because it's unique.
13:38It's got absolutely no research pointing towards it.
13:41Sometimes you'll sit up on the sun bed and you'll sit to the side and you'll probably have the book in front of you normally, don't you?
13:49This product's going to make it easier for you to read a book.
13:52You need to actually see it.
13:53I'm really trying.
13:54I just can't see it.
13:55Is it?
13:56Laura.
13:57I know.
13:58I know it's not.
13:59I'm just not sure I can go forward with this.
14:04I just don't know if I can.
14:07I'm sorry.
14:08I'm making a decision.
14:13We're going with the book and we're going to design it now.
14:16There we go.
14:17There we go.
14:18She's made a decision.
14:19Well done, Laura.
14:20As project manager, you really have to be able to make decisions.
14:24And this has left them no time at all to be able to design the product.
14:28How this is going to end up looking, nobody knows.
14:32Hello.
14:33Hi.
14:34Hello.
14:35How are things over there?
14:36The ideas that we had were just not unique enough.
14:39And we've had to go with the unique idea.
14:42We've kind of moved on at the moment to the book idea, a reading aid on the beach.
14:47It's a card.
14:48It's five o'clock.
14:49Is it too late to change?
14:50Laura, are you absolutely 100% confident on that?
14:53Guys, we've done it.
14:54We can't go back.
14:55We had 10 minutes to design a product.
14:56So we can't talk anymore about ideas.
14:58We've got to try and make the one we've got as good as possible.
15:00I don't want to just make the biggest mistake.
15:03Would you buy a book stamp?
15:05I read on the book.
15:06I read on the beach sometimes, but I wouldn't buy a book stamp.
15:08It's a ridiculous idea.
15:13Tomorrow, the teams have to photograph and print marketing material for their products.
15:20And the boys have a model in mind.
15:22I think because obviously we're pitching this to women, I don't know how much she's going
15:26to love it.
15:27But if we get Estella a nice bikini and bottoms, I'm sure she'll take one for the team to be
15:31honest.
15:32I don't think it's going to be too much of an issue.
15:34I'd like to see that.
15:37I bet you would.
15:39Hi, Christopher.
15:40It's Stella.
15:41We're just on the way to pick up materials now, like the sand and things that we need
15:44for the shoes.
15:45Are you getting any outfits then?
15:48Yeah, this is why we're glad you called actually.
15:53Basically, what we were thinking, we're putting it across to you, it's ladies modeling these
15:59products.
16:00And we were trying to see how you felt about doing that.
16:04I'm just worried that I might have other things to do.
16:09If I'm put into that position, I'm going to effectively become a model.
16:13And I'm supposed to be leading you guys?
16:16Oh, go on, mate.
16:17Take one for the team.
16:19I understand where you're coming from, but I just don't think it's feasible.
16:22Thanks very much.
16:23Bye.
16:24It's a bit of a bummer she doesn't, I understand her point.
16:27I think that's a wrong decision.
16:29I can't become a model.
16:30I think she was a bit worried about what we might bring back.
16:33Not taking no for an answer, the boys go shopping.
16:38What we're looking for is a bikini.
16:40Could be red.
16:41Okay.
16:42We only have something like that, which is all in one.
16:47What about that then?
16:51Have you got any where you have like a bikini top which has like the tassel bits coming down?
16:57Not really, to be honest.
16:58No.
16:59This doesn't look like slutty at all.
17:00It's quite funny.
17:01Show.
17:02Classy.
17:03Yeah, that is a pissing bit.
17:04No, we'll take that then, yeah?
17:05She will have it the way she wants it.
17:06Happy with that, guys, yeah?
17:07We're all happy with the outfits, yeah?
17:08Yeah?
17:098pm.
17:10Armed with Stella's outfit.
17:11The boys are back.
17:12You know, the outfit we do have for you is quite a classy outfit.
17:13It's a nice top.
17:14No, truthfully, it is.
17:15I just saw something like a summertime.
17:16Yeah?
17:17It's nice.
17:18It's got like a cowgirl.
17:19It's very in.
17:20The sport cannot be worn with a bra.
17:33I didn't think of that.
17:35I just...
17:36I'm sure.
17:37Yeah, I don't think there's gonna be anything saucy or anything you need to worry about.
17:40I think clothes are fine.
17:41Okay, I'll do it.
17:42Right, well done.
17:43I'm happy with that, guys.
17:44I think that's good effort.
17:45I think that's good effort.
17:46Right, well done. I'm happy with that, guys. I think that's a good effort.
17:50I really think it was.
17:51Excellent, let's move on.
17:53I'll do it. If it means that our poster is going to be better,
17:57I will do things that perhaps I would prefer not to in order to win.
18:03Downstairs, the girls.
18:05But it's going to be small.
18:06I'd never do that. I'd just look at it and go, that's really...
18:09Guys, I like us talking down here.
18:14Let's just chill out.
18:15Liz, you're talking over me again, I'm sorry.
18:17I really cannot handle people speaking like this anymore.
18:20I've never ever. I've never ever seen a product.
18:23Nobody should underestimate what it is like trying to control a group of women that are that strong.
18:28You can tell them and tell them, but controlling them is near impossible when they're in that sort of frenzy.
18:33It's better to have more options.
18:35Guys, okay, I'm just going to seriously say this one more time.
18:38You're making it impossible to facilitate this.
18:408 a.m.
18:49Today, each team must pitch its beach accessory to three top retailers.
18:55Guys?
18:57Yeah, spring it up.
18:58For Stella and her boys, a first look at Jamie's cooley beach towel.
19:04Oh, my God.
19:06This is very exciting.
19:09This is a bit like having a baby.
19:11You know it's in there, you just don't know what it's going to look like.
19:15Ooh.
19:17Oh, I like that.
19:18Ooh.
19:19I think it's big.
19:20That was my first.
19:22So it's just epic.
19:22That is awesome.
19:24That is awesome.
19:26Hello, you've got the ladies.
19:30Now that, my friend, is cooley.
19:32It's very cooley.
19:35Oh, brilliant.
19:36Oh, it's here.
19:37It's like Christmas.
19:38Called the bookies, the girl's product is light, portable, and comes in eight separate pieces.
19:52Okay, and then these two go on top.
19:54We need two bits at each side.
19:58Oh, shit.
19:59How does this work?
20:01That one goes on top of that.
20:02That's that one, doesn't it?
20:03That's the pointy one with that.
20:04Yeah, and then it sits in the sand like it's on top.
20:09Have we done it the right way?
20:10Is it meant to be higher?
20:15I'm not keen on the product.
20:17I know it's unique, so I was, you know, and I was happy to go along with that because I think some of the other ideas we had weren't.
20:22And all of that, like, I'm not unhappy with the decision that was made, but I think the prototype is disappointing.
20:28For a holiday product, a sunny pitch will be crucial.
20:32Good afternoon.
20:33Good afternoon, ladies and gentlemen.
20:35Stepping forward, investment banker Chris.
20:39The age of the traditional beach towel is dead.
20:42We are giving you the chance to be a part of the coolie, which allows some baders to rest in a relaxing, comfortable, and highly...
20:53Actually, that's wrong there, sorry.
20:56The coolie.
20:58The cooler beach towel experience.
21:00Chris's pitching is rather dreary, a monotone, I thought.
21:06Really not too much excitement for the product.
21:09It is a light-hearted product.
21:10It's a holiday product.
21:12You know, let's not pretend this is a sort of a nuclear submarine is selling.
21:16I'm going to be totally honest with you.
21:18I don't want anyone to take it in a negative way whatsoever, okay?
21:22We need to nail this pitch.
21:25Instinctively, Chris, I'm a bit concerned about your delivery, that it will be engaging.
21:30In my heart, I feel that I want Jamie to do it.
21:33I think, you know, I see, you know, great pitch, honestly.
21:36I thought it was weird and great and everything like that.
21:38It wasn't that great there, was it?
21:40Well, no, the pitch was fine.
21:41It wasn't there, or else you wouldn't be talking about changing it.
21:43If you want me to do it, you know I'll do it.
21:47I think it's a bit unfair, just purely because, you know, I read it once after having about ten minutes to look through it.
21:54I've listened to what you've said.
21:57Go, continue what you're doing.
21:59Please don't take this the wrong way.
22:01I'm doing this.
22:01I want us to win.
22:02If I've got a concern, I've got to air it.
22:06I don't really know what she's thinking in terms of her management style.
22:09I think it's piss poor, to be honest.
22:10I don't really know.
22:11She keeps coming up with, I don't want it to damage your confidence.
22:13It won't damage my confidence because, at the end of the day, I don't really care what she thinks about it.
22:17I know I can do it, and that's the bottom line.
22:21Obviously, you start with an instruction.
22:22Do you name the product?
22:24You give a quick spec, brief.
22:26Pitching the girls' bookies, saleswoman Melissa.
22:30I mean, I can sell ice to the Eskimos, really.
22:33I've been called the battering ram, the bulldozer, the bulldog.
22:37I tend to stick my teeth in, and I tend to not let go.
22:41So, I would say this applies to your built-in, sort of, end user.
22:49I'm confused.
22:50Built-in to your end user.
22:51Obviously, you're losing...
22:52No, just make it easy and simple.
22:54I'm sorry.
22:55That's my assumption.
22:58An applicability specifically to, obviously, within different retailers.
23:03Can I just say, I'm really going to throw a spanner in the works, but this is my arse on the line, as much as it is all of yours.
23:11Okay.
23:11Melissa, I thought that you would have known how to nail this.
23:14No, I think that's a bit unfair.
23:16I do, I disagree.
23:17No, I'm not being unfair.
23:18I'm being...
23:19If it was unfair, I'd be saying it behind a bag.
23:21And I'd be saying, that's just bitchy.
23:24That's just bitchy for nothing.
23:26No, no, that's so bad.
23:26I'm just taking it out of the bag.
23:29How are you taking it together?
23:29Exactly.
23:30And then the final.
23:30The whole team are behaving extremely unprofessionally, especially Joanna, who is just completely incapable of thinking before she's speaking over everybody.
23:53Melissa is obviously quite a fiery personality anyway, but as a project manager, I should have right of speech, and they're not even allowing me that at the moment.
24:00Midday.
24:06Time to add some glamour to the products.
24:12Now the pièce de résistance.
24:14This is the most embarrassing thing I've ever done in my whole life.
24:18Just let me check the shot I've got here.
24:20We just need you to move your left foot slightly to the right so we can see the Cooley branding.
24:25Fantastic.
24:26That's lovely.
24:27That's good.
24:27Don't look at me, Nick.
24:31Just don't.
24:32That's good.
24:37The girls' photo studio.
24:41We're going to have you lined this way and the product shot on the left-hand side to you.
24:44It's on the fourth floor.
24:49And Paloma is calling the shots.
24:52Don't worry about that edge there anymore.
24:53Just concentrate on this middle part here.
24:57Those edges just need to be done.
25:00Product might be a little bit too much to the right.
25:02Lean over.
25:02No, Nick, your arm's too much in the way.
25:04Just bend your elbow.
25:06Paloma is the type of person who will just speak to be heard, but actually doesn't really
25:11get involved in grafting.
25:12I call her Princess Paloma because she thinks she is above doing the dirty, menial labour
25:19jobs that we're all doing to win the task.
25:21Just lie down this so I can frame this up.
25:23Fine.
25:24Perfect.
25:25This is the shot.
25:26This is the money shot.
25:28Look how easy it is to put away.
25:31Done.
25:31Let's go.
25:32Let's go.
25:32It's a wrap over here.
25:35We've chosen our shots.
25:37We've got five of them.
25:37So we'll wait for this to come through now.
25:39Oh, they're fantastic.
25:40Yeah, we've just seen one.
25:41Oh, that's brilliant.
25:43They're really good.
25:45Oh, excellent.
25:47Posters printed.
25:49Pitches rehearsed.
25:52Prototypes ready.
25:54It's time to face the retailers.
25:56Come, guys.
25:58First for Stella's boys, High Street Giant Boots.
26:02So, good afternoon.
26:07My name's Chris.
26:08I'm here on behalf of Synergy Beach Products.
26:10I introduce to you the coolie.
26:14I'd now like to demonstrate exactly how the coolie operates.
26:17So here is Chris.
26:19He's walking along the beach.
26:21He's got the coolie.
26:22He's looking cool.
26:24He now decides he wants to take a lie down because he's very tired.
26:29So he's very comfortable.
26:31He's already looked stylish approaching the beach.
26:33However, he needs a really cold drink because he's parched.
26:37And using the coolie cooling system, he's managed to keep his drink ice cold.
26:46I'd like to pick up on the point you just made about stylish and looking cool.
26:50Okay.
26:51It just looks like a rolled up towel to me.
26:57Thank you very much.
26:59Nice meeting you.
27:03Unique, stylish and multifunctional.
27:05Yeah.
27:06Nice.
27:06Nice.
27:07Nice.
27:07Good.
27:07Can I say, I'm sorry, just, and I, you can put it to a vote because I can tell that there's
27:12different opinions.
27:12Just say, just say, just say.
27:13I think you need to hammer it with what the product is at the start.
27:16Sorry.
27:17Why are you always sorry for what you say that you comment on?
27:19Okay.
27:20Why are you always confrontational?
27:21I'm not.
27:22I'm just saying, don't be sorry.
27:23You're helping the team.
27:24I'm not being confrontational.
27:26I'm saying it how it is.
27:27All right.
27:27You're here to put your comments in.
27:29All right.
27:29Don't be sorry for them.
27:30I'm just doing you a favour, if anything.
27:33Okay.
27:36Hi.
27:37First stop for the girls, the UK's top airport retailer, World Duty Free.
27:43Do you mind us popping this box of sand at all on the table, just so we can demonstrate properly?
27:51Good afternoon.
27:52We are here from Apollo to introduce to you our new innovation, Bookies.
27:57So, as you can see, Liz is now building the item.
28:01It's really, really easy.
28:05And just, like so, place it into the sand.
28:12I'm sure people come into your store and say, oh, have you got this and have you got that?
28:17Have you got some sort of stand I can put my book on?
28:20This is a very unique product that we feel just doesn't exist currently.
28:25I mean, I currently, I go on holiday.
28:26I've not found anything like that before.
28:29I don't know about yourselves.
28:30Have you?
28:31Not quite like that, no.
28:34Okay.
28:35I love the name.
28:36I think the name's fantastic.
28:39Yeah, who came up with the idea?
28:40It was pretty much me personally.
28:42I thought if we could probably design something that makes reading that little bit more easier,
28:47it would make my holiday more enjoyable.
28:48Well, obviously, Joanna came up with the product, but I think we're going there as a company,
28:54as a team.
28:55It might just be worth mentioning to Joanna that, you know, we are Apollo, we are a team,
28:59and it's collectively our product.
29:01I know you came up with the initial idea, but I just think it's more professional in a pitch
29:08to say it's a group development.
29:10If I wouldn't have said that, it would have been bullshit.
29:12It's not bullshit.
29:13But if you want me to lie as project manager next time, and they say...
29:15I'm not asking you to lie.
29:16What do you want me to say then?
29:17I'm asking you to present it, because it was.
29:20We developed it as a group.
29:21Your idea initially developed this concept.
29:24OK, so what I'll say, it was my initial idea, and we developed it as a group.
29:28I'm...
29:28OK.
29:30Love it.
29:37Next at World Duty Free, Stella, her boys, and the coolie.
29:44Chris here is lying down in the sun, but he's realised that he needs to be able to
29:47and he needs to ring his wife.
29:49No pay phones are available, however, the coolie allows him an area where he can store
29:53all of his valuables as well.
29:56As such, he pulls his phone out from within the coolie, and he calls his wife.
30:01He decides enough is enough, so he decides to take up the coolie towel, shake off the sand,
30:11to take it home.
30:13OK, so I've gone to the airport.
30:15I have my towel already in my suitcase.
30:18Yes.
30:18What is the one selling point that would make me want to buy this?
30:22Well, it can...
30:23It's quite a multifunctional product.
30:26That pillow would be big enough for a child to sleep, which mothers always have an issue
30:30with on aeroplanes.
30:31But the bag itself, to keep their, I'm saying water, but baby food as an example, cool.
30:43Next pitch for the girls, and their box of sand, online travel and leisure supplier, kit to fit.
30:50As I'm sure you're aware, reading on the beach could be quite problematic, it's quite fiddly.
30:57You can lie down or sit up and try a few different positions to find comfortability.
31:02It really gives the customer, sort of, consumer happiness, if you will.
31:09Um, I'll pop the situation.
31:14There we go.
31:15My biggest criticism, probably, would be it would blow over really quickly.
31:27Outside, waiting for their final pitch of the day, Stella and her boys.
31:34We believe the age of the beach towel is ultimately dead.
31:44We also think that Cooley as a brand has a real propensity and scope for follow-on products.
31:51For example, we are already banding about the idea of a baby Cooley,
31:54which really appealed to children who want to imitate and mimic their parents.
31:59Do you want it?
32:00Well, I like the fact that it's light.
32:02The concept is extremely interesting.
32:06Yeah, we appreciate your time.
32:117pm.
32:14Final pitch for the girls, boots.
32:18It's quite slick, it's quite neat.
32:21It's fine, it's slightly bendy.
32:23Once you use it once, I think it's going to become a holiday must, I really do.
32:27I think the design you've applied to the canvas bit, it looks quite strong.
32:35I think the colour palette is good.
32:37You've understood what someone's needed.
32:39Sure.
32:39I think it just looks a bit clunky.
32:41We could quite easily consult with you, maybe have a look at what we could do to make it slightly prettier.
32:49We are obviously giving you quite a lot of help here with how you can improve your product.
32:54Sure.
32:55The quid pro quo for us would be, we could give you that help, but we want the product exclusively.
33:01Because the last thing we want is to help you bring a product to market that you then sell to everybody.
33:07Yeah, Melissa, I think at this stage, I mean, the exclusivity is kind of a different conversation.
33:12It's obviously a brand new product with a prototype.
33:15And although we are a consultative role at the moment, I just think it's a bit early for discussing the exclusivity at this stage.
33:21Fabulous.
33:26And we're happy you like our innovation.
33:29Thanks.
33:31Bye.
33:33I know I'm the team leader, okay, but it's not just my decision.
33:36I am advised by my team.
33:38Guys, sorry, my view is it's too premature.
33:41No, but all I'm saying is exclusivity is a bad idea with a store that only has one shot.
33:47But if it's a national chain, exclusivity tends to be a better idea.
33:50But it's your call.
33:51Thanks, guys.
33:54Orders will be placed this evening and revealed tomorrow in the boardroom.
34:20You can go for you to the boardroom now.
34:45Good afternoon.
35:11Good afternoon, Lordship.
35:12So, this task was all about designing a beach accessory.
35:19Gentleman and lady, of course.
35:22Good team leader?
35:23Excellent.
35:23Excellent.
35:24Very good.
35:24Good, good.
35:27Where did you start?
35:28Okay, so we immediately started to brainstorm.
35:32Jamie and Christopher immediately came up with a problem that they'd experienced on the beach of having drinks and not being able to keep them cool.
35:41On the way to the beach, you can pick up a cold bottle of water and a sandwich, so it will remain cool until you want to drink it and eat it.
35:49And it will be very, very useful for keeping baby food at a safe temperature when families are at the beach.
35:54You can have anything in there.
35:56Water, keys, credit cards.
35:59Absolutely.
36:00All your personal belongings that you don't want.
36:02A Swiss Army cushion, then.
36:04Possibly.
36:05Cooley.
36:06Who came up with that, then?
36:08I came up with the name Lord Sugar.
36:10What are the two umlauts doing on top of the U's there?
36:13We wanted to create an identity.
36:15German connotation.
36:16They all grab the towels first thing in the morning.
36:19It makes it trendy.
36:20It makes it cool.
36:22Cooley.
36:23Hmm.
36:24Ladies, yours is the book stand, right?
36:27Yes.
36:28And you have to be a brain surgeon to assemble it?
36:30Not at all.
36:31Not at all.
36:32So how do you end up with this one, then?
36:34I mean, whose real idea was this?
36:36Initially, that was my Lord Sugar.
36:38When I'm at the beach and I'm laying down on the sunbed and I'm reading a book,
36:41my arms sometimes get stiff or I can't seem to find a comfortable position to read a book.
36:47And I thought that would be quite a good product.
36:50Did you all like this idea in the end or what?
36:53There was literally two heads on me.
36:55My first head was, I go with market research in normal...
36:58Look, look, look, look, look, in the interest of time...
37:01Yes?
37:01I'm asking a simple question.
37:03Okay.
37:03Was the whole team convinced on this product?
37:06I wouldn't say it first.
37:07I wasn't.
37:07It didn't sound like a great idea, to be honest.
37:10It just sounded like a music stand.
37:12And I just thought that that would be impractical for the beach.
37:15Joy, what are you doing there?
37:16Are you deciding to speak today or pleading the Fifth Amendment?
37:20No, I, Sandisha's opinion...
37:23Oh, share it, do you?
37:25I, I, I, I don't buy into, I didn't buy into it as a bookstore, but the team went with it and I supported the team.
37:30Okay.
37:31We'll get down to some numbers now.
37:35So, Karen, perhaps you'd read out the orders from World Duty Free for Apollo?
37:40Um, Apollo had no orders from World Duty Free.
37:48And, Synergy, Nick?
37:52No sales.
37:56Kit to fit, Karen?
37:58Um, kit to fit, uh, place no orders.
38:07Nick, for your, your lot?
38:09Yeah, just slightly better.
38:10Um, they placed an order for 100 units.
38:14Well, while I'm with you, Nick, how about the big retailer for your lot?
38:19Zero.
38:23Zero?
38:24Zero.
38:30And, Karen, the big retailer for Apollo?
38:34Well, they really quite like the product.
38:39But you blew it when you turned down exclusivity.
38:45So they placed no orders.
38:54No orders.
38:55I did ask for something special in this boardroom this year.
39:02Uh, that is something special, because it's the first time, on a task like this, we've ever had a situation where there's totally zero orders.
39:09Well, I wouldn't exactly say that this is a kind of a massive victory, but nevertheless, your treat is you're going to Wentworth Golf Club, which is one of the finest golf clubs in the country.
39:26And you're going to get private coaching from a top professional.
39:30Off you go.
39:31I'll see you on your next task, yeah?
39:33Thank you very much.
39:34Thank you very much, sugar.
39:34Thank you, sugar.
39:35Well, ladies, I think you need to go away and have a discussion of where you think the whole thing went wrong, because ultimately, one of you will be fired.
39:56OK, off you go.
40:05Three zeros.
40:07I mean, that is a record, a terrible record.
40:10They refused exclusivity to the major high street retailer.
40:15If there's one good thing to take out of this whole task, I think, is the fact that Stella held this lot together and stopped them all squalling and fighting.
40:23She's had them under control.
40:24There you are, women power.
40:25You see that, Karen?
40:26I've been telling you this for years.
40:28I know.
40:35Look at that posture.
40:37It goes well.
40:40Did you see it?
40:44It went straight into the wall.
40:46No, that line there is going to be pointed at the wall.
40:54See, I've got Stella, the PM here, giving me some tips.
40:57Supporting, supporting.
40:58This is what you want in a project leader, isn't it, Stella?
41:02Yeah, well done.
41:04That was better, that was better.
41:06Wow, that is amazing.
41:09Wowzers.
41:11Delicious.
41:11I love winning, to think of the other team sitting there in that grotty cafe while we're having a fantastic time at Wentworth.
41:18It just simply couldn't be any better at all.
41:21The team synergy.
41:21It's jazz.
41:23Jing, jing.
41:24Jing, jing.
41:25Jing, jing.
41:26Bottoms up, bottoms up.
41:27I did not expect it to be quite that badly received.
41:43The product, each and every one we went to, they said they liked the idea.
41:47Then why would we have got no orders from two?
41:49Well, we would have had one from the major one.
41:51Laura is responsible, ultimately, for the failure of this task because she didn't close the deal with the chemists.
41:58I just think she's an absolute clown.
42:01When you jumped in and you said, no, no, no, guys, this is not the right place or time to discuss this.
42:06I didn't say that.
42:06What other time is there apart from there and then in front of the client?
42:10I'm happy to accept the point.
42:11Then why did no one jump in?
42:12I did, I did.
42:14The whole thing is, no, wait a second.
42:15And I don't believe the failure of this task was on myself.
42:19I believe the failure of this task was the failure of the team.
42:22It was like controlling a team of school children.
42:45Yes, can you send the ladies in place?
42:54Yes, Lord Sugar.
42:56Lord Sugar's ready for you now.
43:10You've had your chat.
43:11Basically, product was rubbish.
43:14Yes.
43:15And you say yes now.
43:17I do.
43:17And I believe you were saying yes, really.
43:19You really were never behind it all the time, was you?
43:21No.
43:22If you don't like something, you can't back it.
43:25You don't put it into production.
43:26You don't put it into manufacture.
43:28It was your idea, wasn't it?
43:29Yes, it was my idea.
43:31I think you wanted to back it, didn't you?
43:33Definitely.
43:34I thought that it was a unique product.
43:36It's not a good one, though, is it?
43:37It's not a good product.
43:39Who else didn't like this bloody thing?
43:41I didn't like it from there.
43:42Okay, then where's all your brains, then?
43:45I feel like there were some people that were particularly passionate about the book idea.
43:49Who were they?
43:50I think Joe and Melissa from the design team were particularly passionate.
43:53Would you say that's fair to say?
43:54I was passionate about the idea, Joy, because that was pretty much the only idea that we did have at that time.
43:59But I don't agree with that. I think there were other ideas, and I think that your passion actually hindered some of the potential brainstorming.
44:06What other ideas were they, Joy?
44:06There were other ideas on the table, and we didn't take the time to brainstorm them out as a team.
44:10So, like, seriously, along this entire task, everybody has been really easy to criticise, but there have been very few people offering solutions.
44:16The other thing, if the large chain of chemist stores was dealt with properly, that maybe you could have come in here with an order.
44:27Just run me past this exclusivity thing again?
44:30Where did it get shut down, then? You shut it down.
44:32Yeah, I mean, people are saying that they were elbowing me and looking at me.
44:36I definitely elbowed Laura at that point when she was said, this is not the right time to discuss it.
44:42Can I make my point? Can I make my point? And then you can make your point, Laura.
44:45I definitely elbowed her because I know exclusivity with a multinational chain is something you would be mad to turn down.
44:52My initial reaction was to say, it's maybe a little early, but very quickly that way.
44:55Was it maybe a little early or definitely not?
44:57No, that was my initial reaction, which I voiced, and that is a mistake I'm fully accepting, but I don't make mistakes twice.
45:05Well, who did make the mistakes here, then, because one of you is going to do?
45:09I just think that, you know, I led the team to the best of my ability.
45:14I did feel, on many occasions, that I was just controlling an uncontrollable group.
45:20I'm extremely intelligent and incredibly good at managing people.
45:24Yes.
45:24Your words.
45:25I am.
45:25And you just told me that you're unable to manage this lot.
45:28I think if you'd have given this task to anybody else, nobody would have managed it as well as I have.
45:33I feel like it was just like controlling a circus.
45:36I'm going to be like a dog with a bone for a while, and I'm not going to give up on this product.
45:40Yes.
45:40Because I can't believe seven people that all must have been on a beach, all go on holiday, couldn't have come up with something better than that.
45:48Well, I was really disappointed that we didn't brainstorm more about some of the ideas that we had.
45:52Why didn't you voice that?
45:53I did, Laura.
45:54Sorry.
45:54You didn't.
45:55No, I'm sorry.
45:55You were sitting on the fence.
45:57If you didn't like the idea, you need to stand up, even take Laura to the side and say, look, I'm not happy with this.
46:02However, I've got an alternative solution.
46:04Okay, maybe I've been intimidated by some of the noise, and that's a bad thing, and that's not in my nature, and I'm surprised by it myself.
46:11It gave you every opportunity to voice it to me.
46:13But I feel to voice it to me.
46:13But I feel to voice it to me every single stage.
46:14I said, does everyone...
46:16You knew I didn't like that product.
46:17Every time you would say something to Laura, you'd say, okay, I'm not happy, but oh, I'm sorry for saying that.
46:23If I had a penny for every time you apologise for saying something, I wouldn't need this job because I'd be a millionaire now anyway.
46:29Oh, Jo, that's just unfair.
46:30That's the truth.
46:31It's not true.
46:32That is the truth.
46:33You were apologising for everything that you were bringing up to Laura.
46:35Laura, am I telling the truth?
46:36Jo, you...
46:37Okay, okay, I'm getting nowhere.
46:40Sometimes, some people get confused that this is all about who can shout loudest, and that is not what I'm looking for at all.
46:48All I'm hearing is a group of ladies in turmoil.
46:52Who's the major culprit?
46:54You?
46:55Not at all, no.
46:57No.
46:58If it wasn't for me, we wouldn't have had an idea at half past three to even get her to do...
47:02Can I say that I have a massive amount of respect for Jo, but I do feel that her approach is very divisive.
47:07I think it's a bit aggressive, and I find it very aggressive.
47:09I'm a very...
47:10Joanna, how are you?
47:11You're very aggressive, Joanna.
47:15Laura, I need to ask you to think carefully as to why you will be bringing two other people back into this boardroom.
47:23Would you like me to then know?
47:24I would, yeah, I would.
47:25I would.
47:31I'm going to bring back Joanna.
47:36And...
47:37I would like to bring back Sundeech, sorry.
47:48Sorry.
47:49You don't have to be sorry to me.
47:50No, I'm just...
47:51This is...
47:52You have to...
47:53I just have to reiterate how hard this decision is.
47:55I would happily bring in the whole team, actually, to this boardroom again.
47:58I think you're making the wrong decision.
48:00You are making the wrong decision.
48:01If it wasn't for my idea, we wouldn't have had a problem.
48:04What else did she bring back in then? I asked you before.
48:06And that's Joy and Paloma.
48:08Joy hasn't contributed much at all.
48:10I've given 150%.
48:12I was the one that started the facilitation of the brainstorming.
48:14When we first started this, there was no structure to anything.
48:16Paloma, if you can say something.
48:17Listen, listen.
48:18This is a personal attack.
48:19No, it's not.
48:20It's not.
48:21It's not professional.
48:22Guys, listen to yourself.
48:23Listen to yourself.
48:24This is ridiculous.
48:25I think you've made those decisions.
48:26We got no sales.
48:27No, excuse me, Paloma.
48:28At the beginning of the pitch.
48:29This is why we got no sales.
48:30This is not why they didn't get any sales.
48:32Hold it.
48:33Hold it now.
48:34This is like watching a bunch of bloody amateurs.
48:38Can I just say something?
48:39Yeah.
48:40You are representing businesswomen today, one of which I am.
48:45Yes.
48:46And I have to say, it is outrageous the way you're behaving.
48:4975% of my management team is women.
48:52And I've never come across anything like this.
48:55And I think you have to remember who you're representing in this process.
48:59Young women out there who want to have an opportunity to do this.
49:02You should be an example to them.
49:04Mmm.
49:05Well said.
49:06Laura, you're going to have to justify it to me.
49:10I will.
49:11The reason why you're bringing someone back in this boardroom.
49:13So you make a choice.
49:14I will.
49:15Okay.
49:16I would like to bring back in Joanna and Joy.
49:19Right.
49:20Okay.
49:21The rest of you, go back to the house.
49:24Listen to her words.
49:26I think that's the most sensible thing that's been said here today.
49:31Right.
49:32Ladies, you step outside and I'll call you back in in a moment.
49:37I feel a bit numb actually after that experience.
49:38Yes.
49:39It's outrageous really what is going on with this lot.
49:44Some people come into this process thinking that it's all about a kind of wrestling match or a boxing match.
49:51And then again, there's people that, well, I know it's only two weeks into it, but there's some that I don't know what they've been doing actually.
49:58Hello.
49:59Yes, send the three of them in please.
50:00Portugas ready for you now.
50:01Portugas ready for you now.
50:03Portugas ready for you now.
50:10Laura, you've brought two people back in here.
50:12And I asked you why.
50:13So, I don't know why.
50:14I don't know why.
50:15I don't know why.
50:16I don't know why.
50:17I don't know why.
50:18Portugas ready for you now.
50:19Portugas ready for you now.
50:20Portugas ready for you now.
50:25Laura, you've brought two people back in here and I asked you why.
50:41So, I don't care which one you want to talk about first, but you tell me.
50:45Okay, I've brought Joy back into this boardroom because I don't feel that she contributed to the final task.
50:52I don't feel like she gave me much creativity.
50:54In my career, I've never had a problem holding, you know, being told that I hold back and I feel that...
50:59I feel that you did, Joy, hold back on this task.
51:01I did because I didn't want to take part in a cat fight in...
51:04But Joy, I do, I really do believe that I gave you so many opportunities.
51:09Okay, and what's the story on Joanna then?
51:11Our product was clearly wrong, the product choice we made.
51:15In the design, I don't believe that she contributed to making other ideas better because she was so focused on this book idea.
51:22I found her as one of the hardest ones to control throughout the entire task.
51:26If it wasn't for my idea, Laura, what would have we had up there then?
51:30I'm saying I brought you in here because your idea, the wrong idea, an idea that has not worked, was pushed through consistently.
51:36But as you as the project manager, it was down to your decision.
51:39And why should I be here then? Just for thinking on my feet and bringing up a unique type...
51:43I think you're here, Joanna, because you're disruptive and loud and perceived to be quite aggressive.
51:49I'm sorry if I do perceive my way like that, I'm passionate.
51:53There's a distinct difference between what people call their passion and being aggressive.
51:58I'm sorry that you feel like that and all of you feel like that.
52:02My instinct was to go with something unique and the chemists seen something in that,
52:07that they were prepared to take further and probably develop.
52:11So, you know, I shouldn't be in this boardroom.
52:15Who is responsible for the failure of this task, do you think?
52:18It's down to the project manager.
52:21Laura, so why shouldn't I fire you for this task then?
52:24I have proved to you that I am willing absolutely to take every risk.
52:29And I've come to you today admitting that in the tasks I made mistakes, but I want to re-alliterate again.
52:34You can see on my CV, I do not make mistakes twice. I'm learning, I'm young, I'm enthusiastic.
52:40I really feel like this is not my time to go. I did the best job I could have.
52:44I did the best job I believe anybody in this team could have done.
52:47And Joanna, same question, why shouldn't I fire you then?
52:50Because I've shown for the last task I'm prepared to put myself forward for the project manager and we won the task.
52:57On this task I did come up with a unique idea.
53:00My only downfall was probably I was too passionate.
53:03That's all I can say. I shouldn't be fired. I've got more to give and I've got more to learn.
53:08Joy?
53:09Yeah.
53:10Same question.
53:11I don't think I should be fired because I contributed to the last task in ensuring that we actually went with gourmet sausages as opposed to cheap sausages.
53:18On this task I openly said that I wasn't happy with the bookies along the way.
53:23Well, it's a very difficult decision for me to have to make so early in the process because actually I'm not that delighted with all three of you.
53:36Laura, the task failed miserably and you will go down in this boardroom as the person that came back with zero sows on a task like this that has never ever happened before.
53:51Joy?
53:52There are people that come into this process that think that they can just step back, don't say anything, don't do anything, don't put their head on the chopping block.
54:06They're going to escape. They don't, they don't escape. They do not escape. In fact, the more they try it on, the more they actually shine like a beacon.
54:15And, Joanna, here's maybe the biggest issue that I've got. Without a question of a doubt, you wind people up, you cause aggravation, whether you like it or not.
54:32Right? And I cannot have that going forward.
54:35I will change.
54:36I cannot have it going forward. This description of passion, it doesn't rub off on me, quite honestly.
54:43I think, Laura, this is a pathetic result. But looking at some of these people here today, I get the feeling that it was difficult to handle them.
55:07Even in front of me, it's hard for some of them to keep quiet. So, a tough decision. Joy, I haven't seen anything from you, to be honest. Neither of my two colleagues. Joy, you're fired.
55:29Man.
55:39I'll tell you what, Joanna. If I don't see a remarkable recovery from a disruption point of view, then you will be shortly leaving the process also, okay? This is your last chance. Yes.
55:52Off you go.
55:53Of course.
55:54I mean, it's fine to have people that are passionate. It's fine to have people with ideas, good ones or bad ones. But, I mean, the cardinal sin in business is just simply not pulling your weight. And regretfully, I never saw a pull of weight in the last two weeks.
56:10I'm a bit disappointed, but for whatever reason, I wasn't very happy to have people that are passionate. It's fine to have people that are passionate. It's fine to have people with ideas, good ones or bad ones. But, I mean, the cardinal sin in business is just simply not pulling your weight. And regretfully, I never saw a pull of weight in the last two weeks.
56:22I'm a bit disappointed, but for whatever reason, I wasn't meant to go on. And I don't think I could have handled those girls and that shrieking for that much longer.
56:45If the main reason you lost was because you turned down the exclusivity and that was Laura's fault, then she should and the base of the tops get fired.
56:56I think Joy's gone.
56:59You think Joy's gone?
57:00I think Joy's gone.
57:01Yeah, I do. I do. I think she, I don't think, from what I've got from the board, I don't think she contributed a lot towards the task.
57:07What happened?
57:18He said that he's feeling is that I'm aggressive and I was a bit of a gobshy and when someone with that power is saying to you, look, take a step back, calm down, it's just one of the best things that could potentially happen to me.
57:32Joe, Joe, the saying is it's not a crime to make a mistake, it is a crime not to learn from it. So if you're saying you're learning from it, then good on you.
57:38Yeah, definitely.
57:40One job, now 13 candidates. Lord Sugar's search for his apprentice continues.
57:52Next time...
57:53You're gonna be turning flour into serious dough.
57:56Big orders at the bakery.
57:58400 croissants.
58:00We're not making croissants.
58:02We are now.
58:03And bread's not the only thing rising.
58:06There's no need to get arsey with me. There's no need to get rude at me. There's just no point in that. Why are you being ridiculous?
58:11I am not, just so everybody knows, I'm not going into another meeting like that again.
58:14I know, I know.
58:15That was highly embarrassing.
58:16Bad pitch, no pricing, don't know what you're doing. You're fired.
58:21And so the contest continues. The Apprentice back with more next Wednesday night.
58:30Tomorrow night, Kate and Chris are waving off the birds for winter in Autumn Watch at 8.30.
58:35And tonight, it's Mad Men, up next.
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