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00:00We are in tough economic times and in this climate you need to stand out from the crowd.
00:09From across the country, 16 of Britain's brightest business prospects have come to London.
00:16I'm not interested in any steady eddies or cautious carols. I'm looking for someone who's exceptional.
00:24They're here to compete for a job with a six-figure salary working for Britain's most belligerent boss.
00:32I can't believe seven people couldn't have come up with something better than that. Where's all your brains there?
00:39Serial entrepreneur and multi-millionaire Lord Sugar is once again on the hunt for an apprentice.
00:45Some of the stuff I've heard coming out your mouth is a lot of hot air so in the interest of climate change I don't want to hear any more crap.
00:52OK, let's go, let's go. Come on, come on, come on, come on, come on, come on.
00:55To land their dream job. Time is ticking.
00:58The candidates need to work as teams. I'm confident that I could leave it to any of my team members.
01:03It's not about me, it's a matter of professionalism.
01:07But shine as individuals. It's absolutely outrageous.
01:11I'm just going to flip out in a minute. Hard rush shot.
01:14Because in the end there's just one job. You're fired, you're fired. You've talked yourself out of this. You are fired.
01:21Previously on The Apprentice. Your task today is to design a new beach accessory.
01:36Stella took control of the boys. If there's any agreements I'm just not going to put up with that.
01:41And gave the go-ahead for Jamie's drink-cooling beach towel.
01:44Look at that, my friend. It's cooling. It's very cooling.
01:48Laura's girls couldn't agree on a product.
01:51I'm happy with the book reader. I'm just not sure I can go forward with this without me.
01:54Or anything else.
01:56Throw something into the mix quickly.
01:58I really cannot handle people speaking like this anymore.
02:02Finally, they settled on Joanna's book stand.
02:05I've not found anything like that before. Have you?
02:08Not quite like that, no.
02:09But blew it with a top retailer.
02:11We want the product exclusively.
02:13I think it's a bit early for discussing the exclusivity at this stage.
02:17Leaving the way clear.
02:19I introduce to you the Cooley.
02:21For Stella's boys to sneak home.
02:24Women power. You see that, Karen?
02:26I've been telling you it for years.
02:28The girls set a new record.
02:30This is the first time on a task like this you've ever had zero orders.
02:34And then they showed one.
02:36It's professional.
02:37Guys, listen to yourself.
02:38This is why we got no sales.
02:40Hold it, hold it.
02:41This is like watching a bunch of bloody amateurs.
02:45But for Lord Sugar, there was worse.
02:47Joy, I haven't seen anything from you, to be honest.
02:50Neither of my two colleagues.
02:52Joy became the second casualty of the boardroom.
02:55You're fired.
02:57Now 13 remain to fight for the chance to become The Apprentice.
03:096.30am.
03:18Good morning.
03:19Good morning, this is Lord Sugar's office calling.
03:21Lord Sugar would like you to meet him at Fortnum & Mason in London's Piccadilly.
03:24The cars will pick you up in 30 minutes.
03:26Thank you very much.
03:27Goodbye.
03:28You've got to be in Piccadilly in 30 minutes.
03:31That's the middle of the night.
03:33Guys, 30 minutes.
03:42Bring it on.
03:45Looking good.
03:46Very good to go.
04:01I reckon Fortnum & Mason, they're famous for the hampers.
04:04You know, create a hamper that speaks to certain people.
04:08No, that would be a really good go.
04:09Speaking hamper.
04:10That's probably the thing to do.
04:12To test our skills.
04:13Good morning.
04:14Good morning, Lord Sugar.
04:15Good morning.
04:16Good morning, Lord Sugar.
04:17Here we are at Fortnum & Mason.
04:18Famous for its arms and arms and arms and arms and arms.
04:22Just TVs.
04:26Are shadows and ordinances.
04:35Go catch it.
04:38Good morning.
04:39Good morning, Lord Sugar.
04:41Here we are at Fortnum & Mason.
04:44Famous for its afternoon teas.
04:46whether it's fancy cakes and pastries like these or whether it's everyday
04:51bread rolls this is turning flour into serious dough and that's what your next
04:58task is all about I have laid on two bakeries for you and you're going to be
05:05selling these bakery goods to the public and to some big businesses you're going
05:09to be churning out some big orders to tight deadlines so you better be
05:15organized or else you're going to have some very disappointed customers all
05:20I've seen for the past two weeks is arguing and cackling and to try to settle
05:26this down I'm going to mix the teams up a bit Shibby and Chris I want you to move
05:31over to team Apollo and Melissa and Joanna you'll be moving over to team
05:37synergy Nick will be following synergy and Karen will be following Apollo the
05:48team that makes the most profit is going to win and in the team that loses one of
05:53you will be fine all clear good off you go the teams have till midnight to bake
06:03everything they intend to sell on the streets of London tomorrow as well as
06:09supplying any commercial customers they win today but the first job pick a project
06:16manager in my opinion this task is going to require a huge amount of
06:21organizational skills with no mucking around basically totally and I've got
06:26all of that meeting I've got all of that in abundance meeting in terms of
06:30producing bulk orders for commercial sales definitely my bag in terms of
06:35selling face-to-face definitely my bag you're in a food business already I run a
06:41food distribution company right now I'd really like to do this one also really
06:48want to do it okay guys well then let's just put it all to a vote then I guess
06:51Melissa you've got my confidence I'll support you 100%
06:54Mel you're now on this decision
06:55I'm a big bag of nuts and this task at hand speaks to that bag so I really do feel
07:05I've got a good handle on understanding the parameters of this task
07:07on the other team one volunteer surgeon turned businessman dr. Shibiru Barty I'm
07:15quite good at working under pressure and I'm quite organized and I can be
07:20decisive make decisions and I'm more than happy to do it with something like
07:28this I think it's not so much you know how much experience you've had making
07:32cakes it's like we've got to leave I'm passionate and I'll smack your bums if I
07:37have to and I'll pack you
07:39as a doctor I may be a bit of a business virgin but I know that I've got the
07:45intelligence and the entrepreneurial spirit to succeed next come up with a
07:52range of baked goods I quite like the idea of two chocolatey things two best
07:58celery things we're gonna go for the classic bread and the muffins and brownies we're all
08:03agreed agreed agreed yeah I think we're on to all I think right well done on Melissa's team it's taking longer now
08:13yes you'll be you're the expert here yeah plug into your experience about what people buy in my
08:20experience people buy it it's difficult to say it sounds like you're vying for bagels I
08:32really if I'm thinking about it and I keep coming back to it yes it's it's a good idea
08:38to step out the box slightly and introduce something new it's two minutes to ten we
08:45could talk about that's what everyone say because we can start making the bagels I
08:51need you we just need to have the toppings on well obviously we'll be in touch with you and discuss
08:56it can we head off that okay yes please right come on sub team 10 a.m. with no decision on what to
09:10bake Melissa's team splits half heads to North London destination an industrial bakery the team's
09:20bakeries have the capacity to produce anything made with flour from mass-produced bread rolls to hundreds
09:27of cakes and pastries at the other bakery shibby's team turns up with products finalized baking can begin
09:38listen one of these mixes makes 407 muffins that's a lot of muffins should start with the rolls and
09:44the baguettes to start getting as many pieces through as possible yeah I agree Chris Liz and Sandish
09:53start on muffins and bread to sell to the public tomorrow guys can you just come and have a look look
10:01how purple they are it looks like from Halloween at Melissa's team bakery still nothing to bake
10:09whoever's at your end who's meant to be doing the ingredient don't have a garlic and the garlic and
10:14basil guys I'm really worried about this we're running so behind just make a decision yes someone needs to
10:26bake the cork are they dead mixed fruit jam simple mixed fruit jam croissants yeah done and that's it
10:37we're not changing it again and I apologize for the lateness 1230 p.m. Lord Sugar's found commercial
10:48buyers with big contracts up for grabs so we've got 30p for Danish pastries yeah because going at 15p for
10:56tea cake I'm gonna tell them we can do anything but the teams must pitch against one another to get them
11:03let's go through a quick roleplay hi guys can we have 300 croissants we'll get out the calculator
11:09so work out how much on London South Bank the first client a four-star hotel leading the pitch food
11:21business manager Melissa obviously you're going to introduce I think you know it's not conversational
11:28but it's obviously we've got to get from what they just didn't understand what they want for straight up
11:32we are from Le Pan artisan we're a specialty bread company and we've got a real passion for high
11:42quality baked goods now over to our director Melissa I obviously straight off the bat would like to gain
11:48some sort of understanding of what it is that you'd like to order from us and then negotiate some sort of
11:54price bread rolls we use a thousand at a breakfast period you guys tell us what you can do yeah we
12:03could do many things I'm gonna work out some some costings for you okay 600 that's what with this
12:24so you're still working on the press I am I'm I'm so so sorry
12:31is it worth giving you two minutes so you can all regain your strategy and come back with prices
12:39that would be absolutely fabulous if you and I'm really appropriate in the situation
12:43okay thank you thank you
12:54I'd give you an opportunity of five minutes to go away and get your sums together you come back to
13:16me 15 minutes later okay I find that quite disrespectful tell me how much a bread roll
13:20and it's got to be your best price I mean in terms of the white roll currently I'm working
13:27I'm looking at like a one pound 82 per unit okay that was diabolical and for whatever reason it just
13:44didn't work right thank you for agreeing to have this meeting with us today next shibby and his team
13:50we have a wide variety of breads muffins brownies we're looking for thousand burner on okay okay we
13:59can offer that to you at 60 pounds and how much is that per unit 6p okay okay we can't talk you up to
14:08say 1500 units we've got three new flavored muffins for breakfast or maybe for your afternoon tea so
14:13yes yeah yeah yeah okay croissants okay I'd look at potentially 400 but it depends on your flavors I've
14:20actually had orange croissants and they sort of citrusy sort of croissant and there may be something a
14:25bit more exotic so if I was to look at 200 of each flavor okay it's a lot of trust we have to put in you
14:33we can absolutely guarantee that we will meet that for you tomorrow morning how does that sound pleasure
14:38doing business with you thanks very much before breakfast tomorrow 1900 baked items brilliant you
14:48know you girls you like my shibby's angels you like the upsell did you up the upsell with a muffin
14:571 30 p.m shibby's team bakery I am holding it but taking shape to sell on the streets tomorrow
15:15500 muffins and 70 baguettes have you seen how much oil oh my goodness surely not
15:21and about to come through the hotel order we've managed to secure a deal for the following okay white
15:33bread rolls 250 with sun-dried tomatoes this is huge it's a big order guys it is there croissants
15:47croissants 400 croissants we're not making croissants we are now there is limited manpower here I think
15:56that's what you're forgetting it Liz Liz Liz sorry can I just say we need to make whatever our clientele
16:01want call us all right do you know what forget it I think this is the most ridiculous idea I've ever
16:09heard we're not going to do white sun-dried white pumpkin white brown little stupid rolls this is a big
16:16problem yeah and I hold the other team totally responsible because it was their duty they're as
16:23manufacturers to tell us what their quantities are and what they can physically produce for us to go
16:27and sell we're just going to make what we can make and they'll have to deal with that unfortunately
16:33running late Melissa's baking team still to get a commercial order it's just croissants and bagels to sell
16:47tomorrow we can't move for orders can we honestly I can't move the amount of orders you've had come
16:54through on the phone so that obviously doing great right if I was doing the pitch I'd definitely be
17:04getting the orders I'm an amazing salesman and an amazing picture but all we can do here is just make
17:09pastries I'm doing the pitch and I want to speak to them confidently and I've got to put my head down
17:16in price it just looks wrong so I'm asking one of the team members to say to me yes I'm confident to
17:22do the pricing I can't just pick things I'm also project managing and I'm also pitching so pitch in
17:29is all I'm saying I'm helping you all the way through the package say you didn't help me all the way
17:33through with the pit what I'm gonna do Alex if you're comfortable is if they ask for an additional
17:38price on something extra I will hand you hand it over to yourself okay I'll have a go I mean I may
17:43need to run it by you okay I'll have a go their next pitch a chain of coffee shops get it right and
17:55they could win a big order for rolls and muffins you do something interesting like some dark chocolate
18:02and cherry but it all depends on obviously the cost so that's on the cost of you before we go into
18:07cost what type of weight are we talking about there was obviously a standard size within both which
18:13is to be honest with you I I don't have it written down in front of me currently you were talking
18:24about a mixed berry muffin the uncooked dough weight of the muffins would be 166 grams okay if we did a
18:30cherry and strawberry we'll be looking at 80 pence per unit 70 minutes but we can do that for you
18:37great pleasure meeting you pleasure I need to hear like a team yay yay the whole thing has been badly
18:48managed in my opinion but Alex has saved the day Alex saved the day without a doubt for costings
18:524.30 p.m. at shibby's team bakery the hotel order is on hold I'm not listening to them with their stupid
19:04order you know they think it's easy over here to make all this stuff there's so much weighing to do
19:10but in the West End the sales team is after more Lord Sugar's lined up a top restaurant it needs baguettes
19:21and buns and lots of them what is our price for the baguettes please should be the price for the
19:28baguettes trade price is 30 pence okay we're expecting a busy weekend and we use 400 units 400s a lot we can
19:36make about 100 what I'd like to do is actually just take a little bit of a risk here and actually
19:40honor the 400 and 600 I think that we can deliver that we just need to have a chat with our with a
19:47manufacturing plant so if we can maybe agree I think we can do one of them we can't do both
19:52the thing is we've already got a contract with another one of our sort of retailers for white brown
20:00sun-dried tomato I mean that would make our manufacturing a lot easier to produce if it was one of those
20:06I thought you were coming to pitch to us so if you're unable to fill that sort of an order
20:10it would be wrong of us to continue I think I'll leave this one to our um to our leader to decide
20:15you we're not supermen you know I think they need a decision
20:23I'm sorry I'm not happy with it
20:30and your final call is
20:34no
20:38do you know my feedback yeah terrible we can't make 400 baguettes it is the point you can't adhere you
20:56can't make an agreement with a customer and say yeah I'll make you 100,000 baguettes and yeah I'll
21:01make you this I get it but it's just the way you go about doing these things yeah because we can't
21:09talk about that in front of a customer you wanted to go ahead with something that we can't make 400
21:14baguettes I am not I am not just everybody knows I'm not going into another meeting like that again
21:19I know that was highly embarrassing highly embarrassing I I think should be is suffering
21:25from grand delusions if he thinks that he's a serious businessman because he just he's not a clue
21:296 45 pm coffee chain order in the bag Melissa and the sales team turn up it smells good
21:42I don't want us to stop just because the other team's got here we need to keep going barely through
21:48the bakery door and it's a briefing from ex-marine turned financial advisor Christopher I need two
21:55people to come over here in a minute what I'm doing is we're doing the croissants on here once I've
22:00showed you how to do one you'll be able to just do it I can just belt feed you a chibi's team bakery
22:10there's some explaining to do Sunday I need you to listen for a minute we had a meeting with the
22:17hotel this morning okay and we've gone and committed to quite a lot of bread rolls did you
22:23know what I said was you need to bring them back and confirm whether or not they were going to do
22:31the order without all the patients we're at a situation okay you know stuff that we haven't even
22:38discussed making obviously miscommunication what have you we're committed to that order we have to
22:46give him what we have it's just ridiculous all this back and forth they don't seem to know what
22:50the hell is going on there's been a real lack of communication between the two sub teams today it's a
22:56complete mess and they're going to have to really knuckle down now make the best of a bad situation so
23:02they have something to sell to the hotel tomorrow 8 45 p.m. the bakeries close at midnight can I make a
23:13suggestion yeah often does doing raising an apple and all of them have to do one at a time
23:17Christopher is running a very slick operation military precision military timing military efficiency
23:27brilliant stop on the right which is going to the market store
23:31on the other team
23:49trying to say you know you said about costs I will sort it out but Jimmy when you told us we
23:56can I speak please can I speak Sandy Jesus ever since you guys came in it's like we just have to make some
24:02what we need to do we need to have a complete stock that we need to basically set aside no wait shut up
24:16shut up it's very easy to pack you know muffins into a box what's not easy is trying to ascertain and work
24:24everything out
24:29midnight
24:31what's that dish do today I mean I have to say but my experience with Sandy so far is that she sort of
24:37hides behind manufacturing a lot so she can't put herself forward for thinking or making decisions or
24:42putting herself on the line and it's not good enough to say look I'm just filling muffin tins we've
24:47already got one person less on our team exactly almost felt like we had two people left I agree
24:52five thirty a.m.
25:01today baked goods ready the teams must sell to the public
25:11a bit sleep deprived but I feel really positive actually it's all to play for now
25:15but first the commercial orders must be delivered
25:21this is just awful
25:25with 600 guests for breakfast the hotel is expecting 1000 bread rolls 500 muffins and 400 croissants he's
25:36gonna batter you I'm just warning you
25:48Sean Sean sorry about the delay we've got you a selection of the finest muffins that man can make
26:01some of the muffins are here so what else have we got what else have we got Sean essentially I've got to say I'm
26:09really sorry we haven't been able to deliver all of it on the rest of the products that you order
26:14this is all I'm getting I've got some bread rolls out of the thousand that we are meant to give to you
26:22I'm embarrassed to say I've only got 16 16 bread rolls 16 bread rolls people that big buildings full sure
26:29yeah
26:30what do I say we took it on trust guys go on the Atkins diet
26:37you're making a promise like I've made to my customers they're coming here they're paying good money
26:41no absolutely
26:42now we've got nothing to give them
26:44farce absolute farcical
26:45you know what would make you feel more comfortable about what's happened
26:49normally I'd be looking at compensation
26:52that's fair enough what what is the figure that you had in your mind
26:55make it 150 now
26:56150
26:56I think 130
26:57130 and we'll chase on it
26:59130
27:00okay good
27:01now I've made a profit on an order that I haven't got
27:04amazing what a way to run a business
27:07what we've had to do
27:11we've had to pay him
27:13compensation
27:14130 pounds
27:16130 pounds
27:18on the other side of London the coffee chain and Melissa's team with all 500 items
27:29yeah good excellent these are injected with actual pieces of fruit and you have the cherries on top
27:41problem with these cherries they're what kind of we used to use about 10-15 years ago they're quite cheap and cheerful
27:47I couldn't sell
27:49do you really think so I think that's quite an attractive muffin there and I mean it's it's a massive muffin
27:54it's massive you know and I think quantity doesn't always mean quality
27:58yeah I would buy the bread and with regards to the muffins I wouldn't sell them
28:04yeah
28:05what about if we came down slightly on the uh price of the muffin
28:08price is not an issue
28:09right
28:10it's quality
28:11the bread is good
28:12yeah it's gonna be nice with the soup
28:13yeah
28:1460 pounds piece sir
28:16thank you very much
28:17pleasure
28:18they leave with half the payment
28:20and several boxes of muffins
28:228 a.m. Kingston upon Thames setting up its stall for business the rest of Melissa's team
28:35ready guys the pan artisan is wonky
28:41yeah we made them by hand ourselves
28:43they're selling croissants and bagels by the Bagley
28:47freshly produced croissants and bagels
28:49steward who can be a bit of a sort of a lippy young man if I can put it that way
28:53um has suddenly found his forte and that is running a market store
28:57thank you very much lovely day in business with you thanks very much
28:59I saw you looking I saw you looking I saw you looking
29:05in Soho project manager Melissa's half of le pan artisan go mobile
29:10do I just say little podry
29:12I just just pull it well
29:14I'm sorry I thought you were friends
29:18hello there
29:19you're gonna take one and you're gonna take one
29:24be aggressive I don't want them to leave without taking something I mean really suck it to them
29:28let them smell it let them smell it
29:30some people have a softly softly approach my approach tends to be a bit more I'm gonna make you take it
29:36you're not leaving here without it you can talk to me you don't want to
29:40well then go away
29:42it's just not happening we're not going to shift this
29:44it's just not happening
29:46it's just you need to go
29:48it is it's true
29:52Covent Garden
29:54after giving away 130 pounds
29:58shibbies muffins and bread hit the streets at high prices
30:02hello hello hello who wants a muffin
30:08warming up the tourists Chris the cooker
30:10hi guys
30:12how's it going
30:14would you like a muffin?
30:15oh yeah carrot and cinnamon it is
30:18shibby and Chris Bates have understood
30:20that tourists come here to have part of the Covent Garden experience
30:23the dressing up the sales patter
30:26and they're doing really very well indeed
30:28I'm sorry madam I'm sorry you've just walked into the muffin zone
30:32and we'll have to sell you some muffins
30:3511am
30:37Islington
30:39for Liz
30:40fabulous have a lovely day
30:42Paloma
30:43one blueberry what would you like?
30:45two blueberries all right
30:46and Sandish
30:47sorry to interrupt
30:48can I interest you in freshly baked muffins?
30:50it's passing trade
30:55Sandish doesn't look like she's really powering through the numbers
30:58I think she seems to be kind of sitting in one spot and waiting for people to come to her
31:03hi guys can I interest you in freshly baked muffins?
31:06any of you?
31:07anybody?
31:08debate
31:10bagels
31:11bagels
31:12Soho
31:13midday
31:14we're going to get
31:15yeah
31:16mel
31:17i think we need to get out of here
31:18yeah no i'm totally agree
31:19but i have to decide where we're going first
31:21okay
31:22so we can get up and leave
31:23Stella and i have told melissa
31:24that this place has slowed down
31:26and that we need to move on
31:27yet unfortunately she's kind of dragging her heels a little bit
31:30which is frustrating
31:31what are we doing now?
31:33now i'm just i'm just sitting at this gentleman um i thought to myself making excuses we keep
31:39seller and i keep saying to you look we've got all this stuff left what we're gonna do
31:42what do you mean excuses calm yourself down here don't tell me i'm making excuses i'm
31:49you tell me that you're in the middle of serving somebody and to hang on i can only
31:52hang on for so long there's no need to get arsy with me there's only to get rude at me
31:56we're here as a team there's just no point in that why are you being ridiculous so it's about
32:00time i think you made a decision well i'm dragging my heels today but yesterday in pictures you just
32:04remain silent because of some mass gcse problem so let's not talk about dragging heels right about
32:09you made a mess of the figures yesterday that was your own fault alex grow up oh by the way i got
32:15an a star in my gcse math so you said it not me you said it not me i got 11a stars not me it really is
32:23not unbelievably to sell unbelievable in kingston upon thames trade is brisk we've got about 40 left
32:35now so brilliant oh my god three for 250 three for 250 i'll take six six super 14 bagels left
32:45these are the last lot of the day now you've got to be quick to get them thank you very much sir
32:51and i would like to shake your hand you're welcome there you go 3 p.m one hour of selling to go
33:00this is now all of the muffins we've got no more stock okay so if we sell this
33:05all right i'm gonna blitz it okay one pound a muffin guys for one hour only you will not get these muffins
33:11anywhere else going going nearly gone come on freshly made one pound of muffin we need to sell more
33:23bread we need to go around with bread no one cares about bread they want if they want bread they'll go
33:27to you know their big super store what we're going to do with our stock just leaving the car we just
33:32focus on these muffins this is our priority you know everything we're selling we're getting profit
33:37we're going to have an exit 30 minutes left we're in camden it's all about the chat we'll be fine okay
33:46okay let's go there's 30 in here we're willing to give it to you for a tenner try them trial them
33:54four pounds four pounds for the basket okay we're running our options six pounds good luck we can't we
34:01give it to you for six pounds there there's no way it's going to be ten pounds there let's go
34:11ten pounds for the whole box nothing yeah i can do ten pounds beautiful beautiful thank you so much
34:21we smashed it guys they're all jumping up and down on the spot hugging each other
34:25kiss kiss kiss kiss but let's not pretend that this is a triumph because it's so cheap and uh
34:31it wasn't a pretty sight really it's over
34:40tomorrow the boardroom
35:01you can go for you to the boardroom now
35:31you can go for you to the boardroom now
35:40the boardroom now
35:42you can go for it
35:42you can go for it
35:43you can go for it
35:44you can go for it
35:44all right synergy team leader me Melissa okay you're in the food business aren't
36:00you I am indeed I felt like three or four out of the specific skill set spoke to me
36:05and I felt that this was appropriate for me to go for mm-hmm how did you find her
36:09as a team leader when it came to selling Melissa was fantastic with the sales side what I was
36:17surprised that is given Melissa's food background I thought she would have had more confidence in
36:21the pricing and the pitching I mean if you want to go on about confidence Alex you kept quiet when
36:27clearly you could have done the costings you just felt you weren't confident but when you have when
36:31you have a food retailer as your team manager of course you're gonna assume that you know they're
36:35going to be the most confident person to do the numbers and that's why I love Melissa to do that
36:40if you can see I'm having difficulty in the pitch whilst pitching there has to become a point where
36:45you say okay I'm going to help you out and take over we did in the end didn't mean right um what
36:52happened when you got to the hotel that I had laid on for you for the first time I can honestly say in
36:57my life I mince my words in a pitch what happened was actually they went outside just for a couple
37:04of minutes and they were gone so long that the managing director had to come send out a search
37:08party for you do what happened yeah it was 15 minutes in total we were out they're sitting in
37:14there waiting for you to come back 15 minutes bad pitch no pricing don't know what you're doing in that
37:21respect yeah okay how'd the factory run good military operation he ran that's right very effective
37:31mm-hmm yeah all right Apollo team leader yep host team leader dr. doolittle or did a lot
37:42um certainly a good effort okay luckily not the medical panel nothing so you you three go off
37:59your pitch to the hotel should be according to Karen you started that pitch off yeah but essentially
38:04the pitch doesn't go according to plan I've no experience in pitching before but you know I like
38:10to think I've got some sort of business mind you know well I hope so just because that's what
38:15you've applied for this because someone has you know given us an offer doesn't mean we have to accept
38:20it no this is true you then went out selling customers like the stuff all right let's get down to
38:31some numbers Nick let me have the total sales figure for synergy so synergy sold nine hundred
38:40ninety-nine pounds and thirty-seven pence worth of yeah costs 139 pounds 50 and generated a profit you
38:50want that yeah eight five nine eighty seven Apollo total sales nine hundred and seventy four pounds and
39:00ninety-nine two pence total expenditure including the compensation to the hotelier three hundred and eight
39:10pounds and ninety-three pence making an overall profit of six hundred and sixty-five pounds and ninety-nine
39:17three pence
39:24there it is
39:27well well done synergy I'm not sure with respect Melissa whether this is down to you as a team leader clearly not
39:35but a win seven hundred percent margins fantastic I mean the wrong business Karen so I've got a treat for you I'm going to send you
39:45to a really special restaurant it's Eastern Dining and you're going to be entertained by some glamorous Arabian dancers and
39:52so I'll see you on the next house okay have a good time off you go
39:58you're going to go off now chat amongst yourself I'll call you back in here and we'll go through this in more detail eventually one of you is leaving today okay off you go
40:05you're going to go off now
40:12you're going to go off now chat amongst yourself I'll call you back in here and we'll go through this in more detail eventually one of you is leaving today okay off you go
40:28We poured our heart and soul into it, but you know what, it wasn't enough.
40:38I think on this task it really has to come down to shibby, for a number of reasons, from
40:43bad decision making through to bad negotiation, they're all just a series of really bad decisions
40:48that were made by him.
40:49I think really the issues are not to do with the sales, I mean there was only 15-20 quid
40:54difference on the sales side, I think it was predominantly what went on before the sales.
41:02You know what, I'm definitely going to find my corner in that boardroom, even if we didn't
41:05pay that compensation to the hotel, we still would have lost, so it begs to ask the question,
41:13let everyone pull their weight.
41:17Melissa was an unorganised PM, we know that, you know, and if we lost, I think she would
41:34have been accountable for it.
41:35Thank you very much.
41:36You're welcome.
41:38There's only one thing Melissa should do right now, learn.
41:41Good job.
41:43Speak forward.
41:44Thank you, Don.
41:46Well done.
41:47Learn.
41:48Yeah, yeah.
41:49Look who's poking us.
41:51You guys.
41:52Give me some of that.
41:57Give me some of that.
42:02A new career for me, this sort of dolly-dance thing.
42:07A win's a win.
42:10Yes.
42:11So well done Mel.
42:12Well done Mel.
42:37Yes.
42:38Can you send them in please?
42:41We'll see you now.
42:44Right.
42:45I've heard the expression bread winners.
43:00I'm looking at six bread losers here today.
43:04Let's talk about this order we got.
43:06You accepted an order for 1900 pieces from the hotel.
43:09You want to talk to me about this?
43:11We have been instructed by Shibby that we're able to pitch any products.
43:15So whatever they wanted we would fulfil.
43:17That's what we did.
43:18We tried to maximise the order.
43:19I admit that as a project manager I should have had a firmer grip on saying no.
43:24Yeah.
43:25I think Karen you made the point that it was a case of just accepting everything they threw at you.
43:29You know if you go out and try and please everybody all the time for what they want you won't have a business left.
43:35Was I pressurised by the two women who were either side of me? Possibly so.
43:40And if it was up to them we would have had an order for you know 4,000 units.
43:45But at the second pitch I did not sort of agree yes to everything.
43:48Shibby, Shibby you were like a sulky child in the meeting.
43:51The thing is.
43:53I was cringing for you.
43:55I would have cringed a lot more if we'd have accepted the deal.
43:58Essentially as far as I was concerned the pitching, the pitching was you know.
44:02A disaster.
44:03Pointless.
44:04Well you know what I'm glad it was a disaster because you know we wouldn't have been able to make those orders.
44:09I'm not glad it's a disaster because I've sent you out as a team to see if you're any good at it.
44:13You know what.
44:14My bad.
44:15You know what.
44:16You know I haven't done this before and I put myself in that situation.
44:21I will learn from it.
44:23When you heard about that order what was the reaction at the factory?
44:29Our first reaction was shock in the sheer volume because 1900 it was just incredible. It was huge.
44:35When the phone call came in I personally didn't know that they confirmed that they definitely were going to do that order
44:40until they arrived at the bakery about 8.30 at night.
44:42Why would we ring you and say we've got an order for this much produce?
44:45It was a confirmed order.
44:47We have a potential order.
44:48It was never said that it was confirmed.
44:49Hang on hang on. It wasn't potential. It was a confirmed order.
44:51I think one of the problems that was at the heart of your failure to win this task was the lack of communication between the two teams.
44:58Well you went there the next day and delivered them 16 rolls didn't you out of 1,000.
45:04I think it's very important.
45:06This is reminiscent of feeding the 5,000 isn't it really?
45:10Yeah.
45:11Where were the two fish?
45:13So you went there 6 o'clock in the morning to explain it to the customer.
45:17As far as I'm concerned morally that's it. You've done that. That was good.
45:21What I don't understand is why you're so quick to rush and offer him the compensation.
45:26What do you think he's going to do next time?
45:28Well he ain't going to deal with you anyway next time.
45:30I mean you know if you're naive enough to believe that because you missed a nice guy and came there and paid him off
45:35that he's going to give you an order the next time. 16 bloody rolls out of 1,000.
45:40You know.
45:41He's not interested in your business model and what you've thought of halfway through the night.
45:45He's looking at someone who said I'll make 1,000 rolls and he brought me 16.
45:49To be honest Lord Sugar you know I was disappointed you know I was hugely humiliated and embarrassed.
45:58So Paloma Sandish and Liz was in the mobile team and just for your reference Sandish you sold 62 pounds.
46:07Paloma 146 and Liz 203 pounds.
46:10The thing is Paloma I put you in charge of the sub-team.
46:14You know as the sub-team leader I was expecting you know hourly phone calls and I you know I would have I was expecting you to have
46:21made deals and secure with retailers.
46:24Oh please.
46:25You know produce that we could sell to them.
46:27You weren't able to do that.
46:28You can keep talking to me blue in the face but we did some exceptional sales figures on the day.
46:33Okay well essentially 62 pounds of sales compared to everyone else.
46:36Can I make a point there?
46:38On that mobile team I was the one pulling in all the audience that were buying the muffins off of them too.
46:44Sorry Paloma and Liz.
46:46I was attracting the customers.
46:48You could have walked around with your top off and attracting customers.
46:51Ask Liz and Paloma.
46:52I'm not going to do that should be.
46:53It comes to how many items did you sell.
46:56My figures speak for themselves.
46:58207 pounds worth.
47:00And that's not even with a bun in the oven outfit.
47:03Fair enough but I mean at the end of the day you had a load of stuff left over.
47:07Sure.
47:08And it was mainly bread.
47:09Hmm.
47:10Why didn't you force the sale on the bread?
47:13Because we were making good sales on the muffins.
47:16In Covent Garden you know no one wants to buy bread.
47:18They're Tory.
47:19What did you make it for then?
47:20You knew you were going to Covent Garden?
47:21Yeah I mean okay.
47:22Wrong product selection.
47:24Hmm.
47:25Hmm.
47:26Well I'm going to ask you an inevitable question.
47:29Who's responsible for the failure of this task?
47:31Shibby absolutely is responsible.
47:33Didn't give us a clear strategy.
47:35Pitched really badly.
47:37Promised things we couldn't deliver.
47:39Right.
47:40Shibby I'll tell you what my doctor says to me when I've got a headache and under pressure.
47:44Take two of these and it might go away.
47:47So which two are you bringing back in this boardroom?
47:51Sandish and Aloma.
47:53Right.
47:54You three.
47:55Get back to the house.
47:56Okay.
47:57Step outside.
47:58I'm going to have a chat with Nick and Karen.
48:12I'll call you back in shortly.
48:14One of you will be leaving today.
48:17I mean it's extraordinary for a bloke whose living demands that he makes life and death
48:33decisions can be so sort of floppy if I can put it that way.
48:38Well to be fair to him though he was fantastic at selling in the market.
48:44I think this Paloma also is um she's very considered in her views isn't she?
48:48Yeah she's considered in her views but then again um from what I heard from Karen she did sell.
48:52She certainly did and upsold even when she'd made a big sale she then went back for more.
49:00Sandish doesn't do anything for me to be honest with you.
49:02Well I mean I have to say how hard is it to stand with a megaphone shouting out muffins?
49:09Let her speak up for herself when they come back in here that's all I can say.
49:14Lord Sugar's ready for you now.
49:34Shibby explain to me why you brought Paloma in here.
49:38Essentially when it came to the pitches I didn't feel that she was on the same wavelength as me with regards to you know understanding you know what our limitations were.
49:47She was good at pitching and presenting don't get me wrong but the fact that you know to realise that we wouldn't be able to.
49:54Disagree. Look can I just interject now?
49:56We wouldn't be able to make all of those things.
49:58He made your point now and you're talking rubbish.
49:59He spoke Paloma.
50:00Let me interject and tell the facts.
50:01These are the facts I want to interject.
50:03I'll let you speak but he was speaking to me.
50:05Let me interject and just you know.
50:06I'll give you a chance.
50:07I'll give you an accurate reflection of what happened Lord Sugar okay.
50:11We went into the Bistro.
50:13They wanted chibatas but we managed to persuade them that they should buy baguettes off us.
50:16400 baguettes!
50:18400 units of baguettes!
50:19You were responsible for giving us a brief on the pitch.
50:22Can you not you know.
50:23I'm sorry but I was given instructions.
50:25Hold on one second.
50:26One at a time please.
50:27Shibby made an absolute embarrassment of the entire meeting okay.
50:31And said nope.
50:32Sorry.
50:33No we can't deliver that.
50:34Let's look at my dossier.
50:35Oh no my client.
50:36It's the right decision.
50:37Absolute joke.
50:38It was embarrassing.
50:39I think that we were both on different wavelengths.
50:41Clearly we were.
50:42Yeah I'm a business woman and you're a joke.
50:44That's the difference.
50:45No no no no.
50:46You are into marketing and you are into pitching.
50:49Have you got the business agile mind?
50:51I've got nine years experience of it.
50:52But that's not for me to tell you.
50:53You've got zero.
50:54That's not.
50:55You've got zero experience in this.
50:57Okay.
50:58So what's Sandish doing here?
51:00Well I think Sandish essentially came along for the ride.
51:03That's not just feedback from colleagues but it's also from a reflection.
51:06Who are these colleagues that are feeding this back to you?
51:07Who are colleagues are you talking about?
51:08Hold on.
51:09Isn't Paloma.
51:10In my sub team in the first day both yourself and Laura were mentioning to me that you weren't
51:18aware of Sandish's input.
51:20Do you agree?
51:21No.
51:22Are you saying that you did not question Sandish's role in this task?
51:28Are you saying that?
51:29I am saying that because you're the one that brought it up.
51:30Are you saying, are you, are you.
51:31Don't raise your voice at me.
51:32Be careful what you're saying.
51:33Don't raise your voice at me.
51:34Be careful what you're saying.
51:35You know.
51:36Because I'm not a liar.
51:37Anyway.
51:38Sandish.
51:39The question that he's raised and it's a question which has possibly been pointed out
51:44to be by Nick and Karen.
51:46Is that you know they've seen a bit of hard work where they haven't really seen any sparkle.
51:51Well I haven't actually had the chance to be project manager yet.
51:54If I put myself up next time you may see me making all the decisions and me controlling
51:59a team and having like the limelight and the sparkle.
52:03If that's what it takes that that's what I'll do.
52:06I'd like to say Lord Sugar you know I do feel that you know Sandish you know all talk
52:10no walk you know and you know she's very good if you tell her you know Sandish make a muffin.
52:15You tell her Sandish you know I don't think you're doing right.
52:17You see you you'll just get all this attitude and it's like it's not helping.
52:20You know.
52:21Attitude.
52:22Take some criticism.
52:23Attitude.
52:24Okay.
52:25Okay.
52:26Okay.
52:27Listen.
52:28I mean Sandish I'm looking at your resume here you're actually going to if I've read
52:32it correctly you're going to propel me into world domination.
52:36I mean.
52:37I.
52:38We have to aim high don't we in order to get anywhere.
52:41Yeah.
52:42World domination's taking it a bit far.
52:44I think it was a bloke in Germany once who had a bit of problem with that.
52:46What I'd say an answer to that Lord Sugar is I just get the job done.
52:51I develop relationships.
52:52I keep your clients coming back.
52:54I don't I don't just speak to be heard.
52:57Hmm.
52:58Well Paloma which one is responsible for the failure of this task.
53:02For the failure of this task specifically without a shadow of a doubt it is should be.
53:06You don't have the fundamental skills that all of us do in the household.
53:09I'm sorry to tell you that should be.
53:10I don't agree with that.
53:11You made rookie errors.
53:12I agree with that.
53:13I don't agree with that.
53:14No confidence in us.
53:15As a leader.
53:16No confidence in us.
53:17No confidence in the client.
53:18As a leader.
53:19It's important you know I have two ears and one mouth.
53:21I'm going to use them to that ratio.
53:23Shibby you know tell me why I shouldn't be telling you you're off.
53:29Lord Sugar.
53:30My figures speak for themselves.
53:32I didn't even have time to sort of break wind or eat a sandwich or take a pit stop.
53:36You know I just sold you know I graph you know I can do that.
53:40You can sell.
53:41Yeah.
53:42But selling is a bit of a one trick isn't it.
53:43I've got an agile mind.
53:44You know I've got you know knowledge base.
53:46Clearly you are an academic.
53:49There's no question of that.
53:50But you know what I've set up a business you know from nothing.
53:54Yeah I didn't have anything.
53:55You know you you started up your business from a hundred pounds.
53:58I had two hundred pounds.
53:59You know I've set it up and it's turning over money.
54:02Whatever it is.
54:03Whatever it is I think I've got it.
54:05Look I don't want to hear any more from anybody because I think we've kind of exhausted everything we can say.
54:15I shouldn't be here.
54:17I said I don't want to hear from anybody.
54:19Paloma you started off in this process.
54:25I had some concerns really.
54:28My concerns were that perhaps you felt yourself a little superior above the rest.
54:35I have to worry about people that perhaps send out the wrong messages.
54:40But you've got Karen to thank for this really.
54:45And you will remain in the process.
54:48Thank you very much.
54:53Shibi you're obviously a very intelligent man because of the profession that you're in.
54:58There's no question of that.
55:00But the capacity of the factory was not taken on board.
55:05You say you're a quick learner.
55:06He didn't learn that.
55:07And Sandish you know these people are not normally wrong.
55:19Yeah.
55:20They're not normally wrong.
55:22And there's also undertones.
55:24You're kind of one of these people that don't do much really.
55:28But you'll be more accustomed to this than me, Shibi, when I say to you that after a thorough examination, I have got some bad news for you.
55:41You're fired.
55:42You're fired.
55:43Sandish.
55:44You heard what I said about you.
55:45Yeah.
55:46I'm not sure whether I'm going to let you be the team leader next time.
55:59I'll pick the moment.
56:00I will pick the moment.
56:01Not you.
56:02And we'll see whether you can stand up to what you just said.
56:15I can stand up to what you just said.
56:36I think Lord Sugar made a mistake.
56:51The facts were, I sold the most out of everyone on the task.
56:55And the person who sold the least has got away scot-free.
57:00But you know what? I'll pick myself up and I'll learn from it.
57:06I think Palayma's going to get fired today.
57:11Really? Yeah.
57:13In all the previous tasks that I've worked with her, I don't really think she does a lot.
57:17Of all the people I would love to see, Shibby come back tonight. I really would.
57:26Hello!
57:31Thank you so much.
57:36Lord Sugar just looked at Shibby and goes, why have you bought Palayma loom?
57:42And he couldn't actually give a reasonable answer.
57:44You know, his time was up.
57:47One job.
57:49Now 12 candidates remain.
57:53Lord Sugar's search for his apprentice continues.
57:56Next time.
57:59All these great inventions started out as someone's crazy idea.
58:04Searching for the product of the future.
58:07The guy has never done anything like this before.
58:10To send sales sky high.
58:13Would you like some free money?
58:15Yes, please.
58:16Our company has ambitions.
58:19This is really unfair.
58:20They call themselves sales people and pitches.
58:22Bollocks.
58:23You have not left me with a great impression.
58:26You're fired.
58:30The Apprentice is back here on BBC HD next Wednesday at nine.
58:34Over on BBC Two now, it's the post-mortem in The Apprentice.
58:38You're fired.
58:39And here on BBC HD, it's Mad Men.
58:41The Apprentice is back here on BBC HD, it's Mad Men.
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