Why do bad memories last longer than good ones? This video breaks down the neuroscience and psychology behind memory, trauma, and emotional recall. Learn how the brain’s fear center, evolutionary survival instincts, and even your genes play a role in why negative events stick. From PTSD to childhood experiences, we’ll explore what makes your brain cling to pain—and how you can start to shift the balance with mindfulness, reframing, and healing techniques. • Discover how your amygdala, hippocampus, and prefrontal cortex work together to prioritize danger. • Understand the evolutionary reason behind the negativity bias. • Learn practical tips to manage traumatic memories and boost positive recall.