Cynthia Littleton and Frank Cortese Opening Remarks | Variety Advertising Week Welcome Dinner - video Dailymotion

Variety

Watch Cynthia Littleton and Frank Cortese Opening Remarks | Variety Advertising Week Welcome Dinner - Variety on Dailymotion

Transcript

00:00Thank you all so much for joining us here tonight.

00:04This is already, it's going to be a very special evening.

00:06It's a great location.

00:08It's New York City.

00:10It's advertising week.

00:11What is not to like here?

00:13Seriously, thank you.

00:14I'm Cynthia Littleton, co-editor-in-chief of Variety,

00:17and we are all, on behalf of Variety and Canva,

00:19we are just deeply grateful that you are spending your time

00:23with us tonight.

00:24We're going to feed you very well and grateful also many

00:27of you were at our studio today or will be on Wednesday

00:31or Thursday, and today was just a terrific first day

00:36of really substantial conversations

00:38about where media is going.

00:41As everyone here knows, advertising in the past year,

00:4418 months, all of a sudden a lot

00:46of people joining the advertising bandwagon,

00:49and there is so much innovation, so much, you know,

00:52just expansion of the overall, what is marketing,

00:56what is brand building and image burnishing, what is that

01:00in this century with so many platforms, and it's something

01:04that we cover endlessly.

01:05We have covered from the first days of Variety back in 1905.

01:10Yes, we are going to be 120 next year.

01:12We're very excited about that.

01:14Woo-hoo!

01:15And we are so proud that this brand,

01:19show me another 120-year-old media brand

01:22that looks this good, right?

01:24Yeah. And we're proud because we are doing so much more

01:28than Variety ever did, whether it's live media,

01:31whether it's digital video podcasting,

01:33we are really excited, and so therefore we're in a lot

01:36of the business of gathering audience that you are,

01:39and so it's just a treat for myself

01:41and our fellow senior editors to have great conversations

01:44with some of the most innovative and fabulous

01:46and successful marketers in the business.

01:49So again, we are grateful.

01:51I'm supposed to pitch you on Variety's incredible audience

01:55growth, and we really are.

01:57I'm happy to do that because we really are so proud.

02:00It took us a long time, but we finally kind of figured out

02:03or got our sea legs on the Internet, and you know,

02:07you might have noticed that a lot of people like to get

02:09on there and talk about movies and TV shows.

02:11We figured that out a few years ago, and now we just,

02:14our growth, we are reaching about 32 million uniques a month,

02:18and that's a whole lot more than we did just a few, you know,

02:21pre-pandemic and post-pandemic.

02:23It's an entirely different audience story.

02:25We are so proud of that.

02:27We are also really just starting to explore the boundaries

02:31of what that can be, and some of you we will be pitching

02:34on the strength of our platform because there is one thing

02:37that we reach better than anybody.

02:39We are the industry's, the world's number one

02:43entertainment news outlet by reach, by sheer scope

02:48of what we cover, and we have, we have just started

02:52to tap what that can really mean for people that are

02:55in the business of seeking audiences

02:57and seeking discrete fandoms.

02:59We have them.

03:00If they're reading Variety, their nose is

03:02up against the glass, and they want to know,

03:04they want to be there the first weekend of the movie.

03:06They want to buy the first streaming service.

03:08They want to check out the podcast and be the evangelist.

03:11We are a great partner for anybody wanting

03:14to reach entertainment.

03:15Okay, that's my pitch.

03:17Again, truly, truly, I want to say too, I have spent,

03:21I personally have spent a lot of time with the Canva team.

03:24They have been so great to us.

03:26We are so grateful for the support.

03:27It allows us to do really cool things.

03:30I have really, I have become to actually use the brand.

03:33It is incredible.

03:34I am, it is built for me because it's easy, intuitive,

03:39super easy to use, and I just really,

03:41the team members have become great partners

03:44and great friends, and we are really, really grateful

03:47to their support for allowing us to do this very cool event.

03:50So, let me introduce now, just for a few words here,

03:55Frank Cortese, Cortese, sorry,

03:59Frank Cortese, Global Head of Media for Canva.

04:07You took the whole pitch for Canva already.

04:08I don't need to take the demos out or anything.

04:11I'm Frank, Global Head of Brain Media at Canva.

04:14Just wanted to say a big thank you to Cynthia

04:15for that introduction, all of our friends at Variety

04:18for the continued collaboration

04:21on the Variety interview studio series,

04:23and especially for this Week in Advertising Week.

04:26We couldn't do all this without you,

04:27and we really appreciate the time.

04:30We really appreciate everyone's time here, too.

04:31We know you guys are all busy today,

04:34this week, all the time, so we really appreciate

04:37you spending the time with us tonight, too.

04:39Advertising Week is such a great time for us

04:41to be thinking about and celebrating the work

04:42that goes into our jobs every day

04:45and the output that comes from all of you

04:47and your platforms and your companies and brands every day,

04:51so we really appreciate you taking the time.

04:53For us at Canva, we spent the first decade

04:56of our existence really trying to empower

04:58the world to design, empower individuals to design.

05:00Our next decade, which we've kicked off maybe a year ago,

05:03was all about trying to empower businesses

05:05and large organizations to design,

05:06so we hope that you guys can have some conversations

05:08about that here today.

05:10We'd like to think of it as doing work the Canva way,

05:13makes work faster, easier, more visual, more fun,

05:15and that's the extent of my full pitch,

05:17so don't worry, there's no more presentations from here.

05:20So I hope everyone has a great night tonight,

05:21and thank you so much for joining us.

Cynthia Littleton and Frank Cortese Opening Remarks | Variety Advertising Week Welcome Dinner

Category

Transcript

Recommended