00:06We are at the BSTRANSFO booth, pleasantly welcoming us, President Riccardo Riboldi.
00:12Thank you for welcoming us.
00:14Who is BSTRANSFO?
00:16When we talk about BSTRANSFO, we are talking about a young, growing company.
00:22It was established a few years ago based on my 30 years of experience in high power and special furnacey transformers for the steel industry.
00:30BSTRANSFO is expanding alongside the steel industry in Italy and worldwide.
00:35We offer new services that are increasingly comprehensive and effective.
00:40You operate within a highly specialized field. If we were to describe your typical customers, what would they be like?
00:46All our customers have some demands in common.
00:49They want efficient, long-lasting machines that have a minimal environmental impact.
00:54This is what they have in common.
00:56The steel industry comprises different types of customers, each with their own characteristics.
01:01The ability to produce custom-made transformers is crucial, as it allows us to tailor our products to meet each customer's specific requirements.
01:09What steps have you taken to adapt to the change, and what impact has this had on your target?
01:14The first edition of Made in Steel took place in Brescia when the event was still in its infancy.
01:19Later, it became a more international fair.
01:23That is why it was moved to Milan, a more receptive city.
01:27The event is not only attended by steel producers, but also by all those who are part of the production chain.
01:33It is therefore an important opportunity to engage with the market and for the production chain will have to understand their needs.
01:40Of course, I was asking you this precisely because of what you said about your cross-sectional customers becoming more demanding and informed when using the Internet.
01:49Yes, of course, technology is constantly evolving, especially in this sector.
01:55So we have to adapt continuously to meet these demands.
01:59People and customers are becoming more and more informed.
02:02Therefore, as suppliers to the steel industry, we must be able to provide them with comprehensive and up-to-date answers.
02:09The industry is full of qualified people.
02:12It is important to be able to respond quickly and effectively to their requests and their needs.
02:17I assume that networking is not a problem for you.
02:20Given your expertise, you also represent your company's authority.
02:24Could you please tell me how you are positioned in Italy and within your market segment?
02:29We have a strong presence not only in Italy, but all over the world.
02:33This is thanks in part to Italian companies that supply plants worldwide.
02:37We take an interdisciplinary approach.
02:40We are already direct and indirect exporters.
02:43Thanks to our penetration of the international market, we have a very international outlook.
02:48This is the approach of every successful company.
02:51Alright, so let's thank B.S. Transfo and Mr. Reboldi for joining us on Channel Europa TV.
