EMPLOYEE GLOBAL BRAND VIDEOS - MAYADA - video Dailymotion

Watch EMPLOYEE GLOBAL BRAND VIDEOS - MAYADA - Havas on Dailymotion

Transcript

00:00 [Music]

00:08 Hi, I'm Maïda Boulos.

00:10 I first joined Hervasi in 2016 for four years before leaving in 2020.

00:14 I was thrilled to return in 2022 for many reasons,

00:18 but one key reason was the focus around making an impact within the industry.

00:22 This is clear, not just through the work we do with brands and clients,

00:26 but also in the way we approach people and inclusion, climate change,

00:30 and the many ways we're looking to make a positive difference.

00:33 My team has had the honour of being part of very meaningful projects.

00:37 One I'm very proud of was a comprehensive activation at Charles de Gaulle Airport,

00:42 centred on disability discrimination.

00:45 Actually, we worked through life the story of Anne de Gaulle, who had Down syndrome.

00:49 I'm also proud to work somewhere that is focused on growing and empowering women in their careers,

00:55 especially through our Fun for Wild programming and through learning moments throughout the year,

01:00 which invite discussion and raise awareness.

01:03 One innovation I'm very proud of is our Hervas Impact Score tool,

01:07 which measures the impact of ads on consumers' perceptions regarding sustainable development goals.

01:13 Almost 100 ads have already been measured and have given us precious inputs

01:18 to produce even more sustainable work.

01:21 For me, it makes all the difference to be able to show up at work

01:25 and know that I'm working for a bigger cause,

01:27 and that I can use creativity and innovation to impact change.

01:31 [Music plays]