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Havas Play - Enfant Bleu - The Hidden Story
Havas
Follow
1/27/2025
Category
🦄
Creativity
Transcript
Display full video transcript
00:00
L'Enfant Bleu presents The Hidden Story, the first children's book that secretly alerts
00:23
parents to the dangers of sharenting.
00:26
When parents read this book with their child, they discover together a cute story about
00:30
teddy bear photos.
00:32
But for parents, it's not the end of the story.
00:35
They have to re-read the story and replace the teddy bear with their child.
00:40
Sitting next to each other, parents realize that these teddy bear fans are in reality
00:45
online pedophiles, hijacking their photos.
00:50
We decided to release the book during summer break, when parents share even more photos.
00:55
A massive distribution across France that allowed more than 800,000 parents to discover
01:00
the hidden story.
01:02
Even the most influential parents publicly admitted that they were unaware of the danger.
01:06
The operation attracted the attention of all major news channels nationwide.
01:26
The French Prime Minister also engaged in the debate.
01:35
The hidden story shocked the French so much that the government had no other choice, pass a law.
01:44
France officially became the first country in the world to pass a law ensuring the protection
01:49
of children's image rights.
01:51
And because this problem knows no borders, we've already started distributing the book
01:56
worldwide, in the hopes that one day, all governments will align with France's leading
02:02
initiative, protecting children from sharenting.
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