Havas Play - L'Enfant Bleu - Sharenting The Hidden Story - video Dailymotion

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Transcript

00:00 [Music]

00:17 L'Enfant Bleu presents "The Hidden Story"

00:21 The first children's book that secretly alerts parents to the dangers of sharenting.

00:26 When parents read this book with their child, they discover together a cute story about teddy bear photos.

00:32 But for parents, it's not the end of the story.

00:35 They have to re-read the story and replace the teddy bear with their child.

00:40 Sitting next to each other, parents realize that these teddy bear fans are in reality online pedophiles, hijacking their photos.

00:49 We decided to release the book during summer break, when parents share even more photos.

00:55 A massive distribution across France that allowed more than 800,000 parents to discover the hidden story.

01:02 Even the most influential parents publicly admitted that they were unaware of the danger.

01:07 The operation attracted the attention of all major news channels nationwide.

01:12 L'Enfant Bleu launched a campaign to raise awareness among adults.

01:16 Emma's teddy bear's crazy adventure.

01:18 Emma's teddy bear's crazy adventure.

01:20 When we re-read the story, we feel a kind of awareness.

01:25 The French Prime Minister also engaged in the debate.

01:28 You should continue to act. We have a duty to protect our children.

01:34 And a few weeks later, the unthinkable happened.

01:37 The Senate adopted.

01:40 France officially became the first country in the world to pass a law ensuring the protection of children's image rights.

01:49 And because this problem knows no borders, we've already started distributing the book worldwide.

01:55 In the hopes that one day, all governments will align with France's leading initiative, protecting children from sharenting.

02:04 [Music]