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Havas London - Reckitt-Vanish - More Than Just Clothes
Havas
Follow
1/27/2025
Category
š¦
Creativity
Transcript
Display full video transcript
00:00
To many autistic people, clothes are more than just clothes.
00:03
I need my hoodie to go into school.
00:06
They can offer sensory regulation, routine and comfort
00:09
in a world that doesn't always feel comfortable.
00:12
But right now, the rules and restrictions around clothing
00:15
overlook the needs of autistic people,
00:17
leaving them feeling excluded,
00:19
especially at work, school, sports and events.
00:24
70% of autistic people think their lives would improve
00:27
if people understood why clothes matter.
00:31
Vanish and Ambitious About Autism decided to take action.
00:35
I really struggled trying to fit in and work out
00:39
all of these kind of social rules I didn't really understand.
00:42
Being autistic isn't easy.
00:44
Living day to day is really hard.
00:46
Autistic people want to fit into social norms
00:49
so that you're accepted into a society that wasn't designed for you.
00:54
The More Than Just Clothes project launched
00:56
with different documentary stories of autistic girls
00:59
who share in their own words what their treasured clothing can help them do.
01:03
And we platformed more clothes stories
01:05
with leading voices from the community.
01:07
So changing how we look at clothes
01:09
can dramatically impact the lives of autistic people.
01:11
We got the nation talking.
01:15
After seeing our content, 65% of people took action,
01:18
all driving to the More Than Just Clothes pledge,
01:21
our opportunity to make real change.
01:23
The pledge invites everyone to recognise
01:25
the importance of clothes for autistic people
01:28
by remembering one word.
01:30
Just.
01:32
The Accompanying More Than Just Clothes book
01:34
gives everyone the tools to make their school, workplace and sports club
01:38
more clothing inclusive for autistic people.
01:42
With downloadable posters and resources.
01:46
We targeted the biggest employers in the country
01:48
who all require uniform,
01:50
as well as the country's leading sports clubs and educators
01:53
and asked them to join us.
01:56
It gives me that focus.
01:58
I feel so unbelievably myself.
02:01
I completely thrive.
02:03
That can be translated off the pitch,
02:05
wearing it under my normal clothes
02:07
and having that is like a lifeline.
02:10
Because clothes are more than just clothes.
02:13
And the more people who know it,
02:16
the better it is for everyone.
02:20
Autism Live is a production of the Centre for Autism and Related Disorders
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