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BETC - Heetch - First Conversation
Havas
Follow
1/27/2025
Category
š¦
Creativity
Transcript
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00:00
In 2024, one out of five French young people under 30 experienced symptoms of depression,
00:05
the plague of this century.
00:21
At Hitch, the French Uber competitor, 75% of our clients are under 30,
00:26
and we know our rides are often more than a simple way to go to a party or to work.
00:30
They're a break where people can relax and talk about their day and their emotions.
00:35
Easier to do when they're confining in someone who has their back to them.
00:38
Hitch, in partnership with the Fauret Foundation,
00:41
expert in mental health since 1841, presents First Conversation.
00:46
A brand new service where some of our drivers are replaced with real psychologists.
00:52
A simple way to turn every ride into a place cut off from time,
00:55
where the under 30s can open up to professionals in a safe space,
00:59
with a one-to-one discussion and no judgment.
01:15
At the end of each ride, the passengers pay for their journey
01:18
as if they were paying for a regular session with a psychologist.
01:22
They receive a link to a dedicated platform
01:24
that allows them to continue their therapy with the closest therapist to their home.
01:29
There were over 1,000 First Conversation rides the first week,
01:33
more than 1,000 discussions that stayed private in our cars,
01:36
but very quickly people reacted to the operation.
01:39
What started as a test became a TikTok trending topic,
01:43
and hundreds of psychologists asked to join the program that will now be available all year.
01:49
First Conversation by Hitch.
01:51
Help the young feel better to help them go further.
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