Sports Betting and Geo Data: Huge Increase in Sign-Ups

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00:00 (upbeat music)

00:02 - Okay, let's talk about sports betting

00:04 and some geo-complied data is in.

00:06 Over 200 million people checking in on sports betting apps.

00:11 This should be no surprise, I think, to anyone, Sam.

00:13 But what do you correlate the numbers here for betting?

00:18 What do you think the reasoning is?

00:19 Is it more states being legal, more people being interested?

00:22 Is it ads?

00:23 What do you think?

00:24 - Right, so it feels like,

00:26 it's always fun to talk about these numbers of,

00:28 oh, this was the most bet week or downloaded week,

00:30 or certainly this was the biggest NFL week one in history

00:34 with a 56% increase in what geo-complies talking about,

00:38 these kind of check-ins or attempts to log in

00:41 or transactions, pretty much any time

00:44 they're checking the location on your phone

00:46 to make sure you're in a legal betting jurisdiction.

00:49 But yeah, to answer your question,

00:50 it's all of those things combined.

00:53 It's more states.

00:55 We now have Ohio, Maryland, Massachusetts,

00:57 in the fold that were not taking bets

01:00 during NFL week one last year.

01:01 And those are very big states.

01:03 We're not talking about Kansas or another small state.

01:06 These are really big states population-wise and sports-wise,

01:10 especially Ohio and Massachusetts

01:13 when it comes to football and college football,

01:15 pretty much every sport this time of year.

01:18 So that's a huge reason.

01:20 And another reason is we have all these new apps as well.

01:22 We've talked about Fanatics, what they're doing.

01:25 They're now live in three of those states

01:27 that I just mentioned, as well as Tennessee.

01:29 And over the past week, they just rebranded

01:32 pretty much half of PointsBet's licenses

01:34 in seven states to PointsBet, a Fanatics experience.

01:37 So PointsBet saw a huge increase in signups,

01:42 mainly because they're getting all that Fanatics money now,

01:44 where, like you said, the ads are out there

01:46 and promoting people to go on there.

01:48 So it's sort of a combination

01:50 of all those different factors.

01:51 Yeah, Bet365 pretty much tripled its presence

01:55 of states that's available.

01:56 And now this year versus last year,

01:59 and it's obviously a huge company

02:00 spending a lot of money in different spots.

02:03 So it kind of is just a combination of all these new apps,

02:05 these new states, and the money that the new apps

02:07 are bringing in with them, Bet365, Fanatics,

02:10 the rebranded PointsBet, obviously huge companies.

02:13 And people are signing up, taking the jersey offers,

02:15 you know, whatever, getting excited.

02:17 And I thought the most notable thing about this

02:19 was the fact that there was a million new player accounts

02:22 created, which is a 40% increase from last year.

02:25 So that's showing that like,

02:26 it's not just a lot of betting going on.

02:28 It's a lot of signups, which, you know,

02:30 creates synergies at sportsbooks and the promo dollars.

02:33 And, you know, it's just a lot of activity in general.

02:36 So it'd be interesting to see, you know, week two,

02:38 what happens, week three, if the signups stay like this,

02:41 how the activity falls off or continues.

02:44 (upbeat music)

02:47 [MUSIC]

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