Joey Franchise Interviews Pheelz

Beasley Digital

4/22/2025

Transcript

00:00Yes, sir. Wild 94.1, wild94.1.com, Joey Franchise, Papi Shampoo, and Lagos is outside in Florida.

00:07Cheese!

00:08Tampa for the first time, bro.

00:10Yeah, bro.

00:11How you like it so far? You just got here, so.

00:13Yeah, I just got here for there.

00:13So you haven't really got the full-on experience of what we have to offer.

00:16Nah, no, too.

00:17Oh, but listen, it's great weather, women, you name it. Everything's out here. Food, you name it, dawg.

00:22I'm ready, man.

00:22It's on point. It's definitely outside, dawg.

00:25It's outside for sure today.

00:27We here, man. Got my man, Philz.

00:29He's got the crazy record, Finesse, doing numbers. It's all over social media.

00:35First off, like, super producer, now artist, two artists as well.

00:40You've worked with so many guys, Alameda, Davido. I mean, the list goes on.

00:45So tell me a little bit about your background, man.

00:47Like, you know, this record really took off super fast.

00:49I mean, but you're a producer, so you already had that, you know, being in the studio with a lot of these guys

00:54and just kind of knowing what it takes to make a hit.

00:56So were you surprised at all to see Finesse doing what it's doing?

01:00Yes and no.

01:02I knew it was a monster when I made it, but I had no idea I was going to, you know, be this big this fast.

01:09I just knew I made an amazing song and I just put it out there.

01:12It's been crazy since then.

01:14It's so wild because I saw somebody, I think it was on Instagram reel, when they're like,

01:19when you know you have the biggest record in the world.

01:21And it's everybody singing the song, dog.

01:25Wow.

01:26Is that, like, blow you away sometimes?

01:28Because, like, now this is you doing your thing, producing your own music, you know, putting that out.

01:33So, like, does it ever just kind of, is it ever surreal to you to kind of see that?

01:37Yeah, man.

01:38I mean, doing something like the O2 Arena in London two days after release and having, like, 20,000 people sing back to me,

01:46you know, something I just dropped two days ago.

01:49Like, bro, I've had, you know, series of unreal moments, man, and it's just been a blessing.

01:55Just been a blessing.

01:56That's an amazing feeling, too, when they do that.

01:57Because, I mean, being a DJ, like, even when I'm in the club and, say, I'm playing, like, your record and then cutting off the music

02:03and just letting everybody just go, it's the best feeling in the world, dog.

02:07So, tell me a little bit about yourself.

02:09I mean, this is the first time we're connecting.

02:11How'd you get into music?

02:12You know, you're from Lagos.

02:14Tell me a little bit how you got involved in producing and, you know, leading up to where you're at now.

02:19Music for me started in Lagos in church.

02:22Church in Lagos is different.

02:24Church in Nigeria is, you know, yeah.

02:25Explain.

02:25It's very energetic and the music is very, you know, in the heart of the people.

02:32So, you know, I can still remember being five years old and walking into the church and seeing, you know, what music does to people.

02:40Encountering that experience for the first time and how it made them, you know, cry, how it made them laugh, how it made them surrender.

02:46I can remember me feeling that way and saying, I want that.

02:50Like, I want that power.

02:51I saw it as power then.

02:52Wow.

02:52Like, oh, this is.

02:53Let me do this.

02:54And since then, it has been, like, I'm 6'5 and I didn't play any sports.

02:59Yeah, that was going to be my next question.

03:02And I just did music from a young kid, man.

03:05And, you know, just started producing, making music for my parents, for church, writing, people.

03:11And, you know, yeah, just growing.

03:12That's awesome.

03:14Now, I got to ask, because I got a chance to experience Kanye's Sunday service, I think, like, I want to say in Chicago when they did NBA All-Star Weekend.

03:23And it was, like, it was, like, all that energy that you're talking about.

03:28So, is church out there, like, similar to that?

03:31Like, full-on, like, instruments, everything?

03:35Like, wow.

03:35Full-on involved.

03:36Everybody's involved and everybody's in the moment.

03:38You know, experiencing each other musically.

03:42Yeah, because I've never seen anything like that before.

03:45And it was amazing.

03:46Like, I was in all my feelings that day.

03:49Like, I felt touched, for real.

03:51So, tell me, too, you know, when did you get started in producing?

03:55That would be when.

03:55When did you pick up, like, a drum pad and stuff?

03:57Were you using drum pads?

03:58Were you using, like, Fruity Loops or something like that?

04:00Yeah, Fruity Loops.

04:00I started with Fruity Loops when I was 11.

04:03Okay.

04:04Yeah, that was when I was 11.

04:05And I started, you know, tweaking and playing around with it.

04:07And I got my first hit when I was 16.

04:10Wow.

04:11First of all, for Olami Day, that's, like, over a decade ago.

04:15Yeah, and then since then, I've just been, you know,

04:18done the Olami Days, done the Fireboys, the P.O. Savages,

04:21the Bono Boys, the DeVito, the Whiskey.

04:24The big names, bro.

04:25These are big names now.

04:27And it's crazy to me because I was listening to Afrobeat.

04:29I actually got put on to Afrobeat when I was in Connecticut a while back.

04:34Like, it's a big West Indian culture in Connecticut.

04:36So, like, people started, you know, really picking up on the vibes from Afrobeat.

04:41And I have friends, like, sending me records like,

04:43yo, you got to play this in the club, man.

04:44This is just, listen, you'll catch on.

04:47People's going to catch on and know what you're doing

04:49and going to look at you like, hey, what you know about this?

04:52You know what I mean?

04:52And, like, to see where it's going now, it's amazing.

04:56Like, all these guys are just superstars at this point.

04:59It's crazy, man.

05:00Like, this, what is happening now is are things that we've dreamt about

05:05and we've read about in, you know, in magazines back then growing up.

05:09And it's crazy to have, you know, Afrobeat artists winning Grammys

05:12and, you know, and getting, you know, beat nominations and, you know,

05:16and just being out there in the world and doing tours

05:19and selling out Madison Square Garden, it's, bro, it's a wave right now

05:23and it's beautiful.

05:24And I feel like a lot of these guys, too, a lot of, you know,

05:27you know, the Drakes, the Chris Browns, you know, you name it,

05:30like, they all kind of want a piece of that vibe.

05:32Like, is it flattering in a way when these guys maybe even call your phone

05:37or want to be a part of, like, that culture?

05:40Yeah, man, I mean, it's a blessing.

05:43There's enough to go around.

05:45It's not ending anytime soon.

05:46This is here to stay.

05:47It's going to be a storm and there's enough to go around for everybody.

05:51We're sharing with everybody, with the whole world.

05:53It's not just for us.

05:54It's not just for Africa.

05:55It's not just for Nigeria.

05:56It's for the whole world.

05:57That's dope.

05:58And it's definitely, you know, the States is definitely embracing it.

06:00Something crazy.

06:01Oh, yeah.

06:02You know, who are some of the inspirations for you, artist-wise,

06:06you know, coming up?

06:08Artist-wise coming up, first will be Kanye, man.

06:11Ye, man.

06:12He has my heart.

06:13Yeah, same.

06:14Yeah, so Ye, Timberland, Rick Rubin, Pharrell,

06:18Back Home, Don Jazzy, I.D. Kabasa, Dr. Dre.

06:25Word.

06:26Bruh.

06:27I've just been soaking up a lot of Drake.

06:30Yeah?

06:30Bruh.

06:30Crazy.

06:31Who was, like, the first?

06:32Who was, like, one of the first, like, how?

06:35Like, I know out here we kind of get certain songs late,

06:38especially that, like, maybe pop overseas somewhere or the islands anywhere.

06:42Like, we're always late to get it.

06:44Is it the same way for, like, you know, like American music,

06:48like hip-hop and stuff like that?

06:49Or y'all receive it as fast as, you know, we do?

06:51I mean, I know with the internet and stuff like that,

06:53you're able to, like, kind of tap in with, like, quickly.

06:56Hip-hop in Nigeria is huge, actually.

06:59Really?

06:59Yeah.

07:00But, yeah, it takes a while for us to, you know,

07:02catch up with what's happening because we're so busy with what's happening

07:05back home because the streets is crazy.

07:09Like, you have talent and you have songs coming up almost on a daily,

07:12you know, and we're trying to, like, embrace that and absorb that as well.

07:16Yeah, but hip-hop is really big, you know.

07:18We accept hip-hop with all our heart in Nigeria back home.

07:21Now, do you have an artist in mind?

07:22I know you mentioned Kanye being one of your favorites.

07:24Is he on that list?

07:26Yeah.

07:26Who else is on that list of future collaborators?

07:30I mean, it's Kanye on that list for sure.

07:32Drake is on that list for sure.

07:34Jack Hollow is on that list for sure.

07:35Word, my guy.

07:36Cardi B is on that list for sure.

07:38DJ Khaled, Lil Baby, The Baby.

07:43Bruh, I just want to make art and create as much as I can.

07:46Now, have you ever had any of these guys kind of reach out to you,

07:50possibly the reason?

07:51I mean, the record's been going nuts.

07:53So has any of these guys, like, text the phone, hit the phone,

07:56try to get in touch and say, hey, how can I, you know what I'm saying,

07:59add my little flavor to it?

08:00I don't know.

08:01We've been in the meetings.

08:02We've been, you know, making the moves.

08:04All right.

08:04That's what I'd like to hear.

08:06We got feels here, man.

08:08Wild 94.1 with Joey Franchise.

08:10Yeah, yeah.

08:10And, dog, like, I mean, big things popping for you this month.

08:14I mean, this is your first time in Tampa,

08:15so obviously later on we're going, you know, run around Peter City.

08:19You know what I mean?

08:19Give you the vibes.

08:20But, yo, you're on Seth Meyers performing.

08:24Yo, run it down.

08:25You got a lot popping off this week.

08:26Now that you, like, won a Producer of the Year award recently.

08:30What was it, the Heddy Awards?

08:31Yeah, Heddy Awards.

08:31Yeah, like, dog.

08:33Like, this has been one hell of a ride.

08:35Bro, crazy.

08:36Got the Seth Meyers, and I just found out about the BET.

08:39Yes, BET Awards.

08:40That's crazy.

08:43It's crazy, right?

08:44It's a movie right now, bro.

08:45Dog, it's only up from here, man.

08:47Feels, I appreciate you taking the time, man.

08:48The record is going crazy.

08:50Oh, my God.

08:51On TikTok, on Triller.

08:52And I see Triller's, like, been showing it mad love, too.

08:54He, like, got all the banners and stuff like that.

08:57Yeah, it's crazy.

08:57It's a whole section of, like, people to, like, you know, do dances to your records.

09:01It's speechless.

09:03What can I say?

09:04I'm speechless, man.

09:05I'm just literally, like, hey, man, you're like, I'd be going nuts right now.

09:10Yeah, man, it's crazy.

09:12It's love, man.

09:13We're going to show them love out here in Florida properly, man, and vibe accordingly, man.

09:17We about it here.

09:17It's Y94.1.

09:19Love.

09:20Love.

09:21Love.

09:23Love.

09:25Love.

09:27Love.

Joey Franchise Interviews Pheelz

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