As Oasis kick off their tour, our journalists discuss the impact of dynamic pricing on the music scene; how it affects both the fans, and the performers.
00:00Earlier this year, the UK government announced plans to cap the price of resale tickets in a clampdown on ticket touts.
00:07This comes as there has been a notable increase in touts who bulk buy concert tickets and then resell them for huge profits.
00:14In fact, it was reported that for Billie Eilish's upcoming tour, some tickets were being resold for five times the original price.
00:21If you take a look at how much it costs to see Oasis at Nebworth back in 1996, £22.50 compared to the I've seen on resale markets, tickets going for around £300.
00:35But I do think as unpopular as it is to say, we do have ourselves to blame because of the dynamic pricing platform.
00:43That whole thing is based predominantly on supply and demand.
00:46So unfortunately, with Oasis being quite the hot ticket and in hot demand, that is naturally going to increase how much ticketing agents are going to be able to profit.
00:58For as much as I want the government to concentrate on price capping for the bigger bands, I do think it's also important for grassroots music to also have government protection to stop those venues from closing down.
01:11To perhaps add a little bit more income and a little bit more benefit to the hospitality sector as well.
01:17Because the more and more that those venues close down, the harder and harder it's going to be for acts to end up getting booked.
01:24And not just smaller acts, I mean mid-range acts, you know.
01:28I mean, if you do end up paying, say, £250 for a ticket, you definitely want to get your money's worth.
01:34And you tend to as well.
01:36If you look at the popularity of Taylor Swift when she came over for her Ares tour.
01:41If you take a look at Beyonce's last tour, the Renaissance tour.
01:45Yes, they were hefty, hefty prices to pay.
01:49But it wasn't just merely a concert.
01:52It was the spectacle.
01:53It was the pomp and pageantry.
01:55So I do understand the point that music bands have and gig goers have that if you're going to pay that much money, you want a big bit more bang for your buck.
02:05But how do you get to a tour promoter to then go to a musician and go, hey, we love your music.
02:12It's fantastic.
02:13Could you just be a little bit more lively?
02:16You've got a range of bands that recognize that their fan base don't have a huge amount of money.
02:22So therefore they want to give the best possible performance that they can.
