- 6/24/2025
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Short filmTranscript
00:00Hello, my name is Gina Jackson. Welcome to the Bear's Lair. In episode one, we saw Kerry
00:20Gray with Shades of Gray Indigenous Pet Treats take home the first prize of $10,000. Let's
00:25meet our first three contestants. Hi, my name is Stephen Stark, also known as Sluxit. I'm
00:31from Tawassin First Nation and my business is Tawassin Shuttles Incorporated, also known
00:36as TSI. Hi, my name is Tyson Wesley. I'm from Kasechewan First Nation. My business is called
00:47FN Clean Water and we're based out of Ottawa, Ontario. Miigwech. Hi, my name is Santana
00:54Walker, and I am a proud member of the Squamish Nation. I own and operate Revive Wa'inawe
00:59Baseball, located on the Caplano Reserve in North Vancouver. Today's coach, Tamera Goddard,
01:06president of Four Economics, helps prepare the contestants with their pitches before they
01:10face the Bears. How are you guys feeling? Nervous. Nervous. Yeah, nervous. Feeling nervous? A little bit. Well, our goal here today is to cooperate with each other. Our goal is to sit together and be able to
01:22be able to support each other. As far as everybody here is concerned, but especially me, you've already
01:27succeeded. Also, you've already done the hard work of starting your own businesses. I can't wait to hear
01:33your backgrounds today and what got you started in your business. I've been lucky enough to incorporate
01:41tradition into what I do, Indigenous nail art, which is what I am now known for, and being able to share that
01:49with the world. Moving forward, my goal is to help other communities establish what I have in my
01:57community in their own. So that's why I'm here. Even just applying was a big deal for me, but I had told
02:04myself a number of years ago that I was going to take opportunities and not shy away from, you know, greater
02:12things because I was scared or because I was nervous. So I went ahead and applied. So finding out that I
02:20had been chosen was, there was a lot of emotions. Being scared was one of them and, you know, being
02:28excited was the bigger one. So I'm thankful for that. The motivating factor for our business is just kind
02:36of, uh, experiencing a water crisis in my community. So in 2005, my whole community were under a boil water
02:54advisory for over a couple of years. These people, our community members, kind of see us doing this and
03:00it kind of, kind of inspires them to, to kind of look at us and say, Hey, these guys are doing
03:07something. They're creating a product. They're putting it on the marketplace. They're doing something
03:11that they haven't seen before. We have to work extra hard to prove ourselves. And every single day
03:17we are out there trying to establish ourselves, bring our culture, revitalize ourselves, uh, in many ways.
03:24And so, you know, as growing up as a kid, I was out there shoveling snow and raking
03:28grass and, and leaves and, uh, doing what I did, uh, back then. And, you know, a bit of that was suppressed
03:35throughout my years of living on the streets and being under addiction. You know, there's many people
03:38that I can, uh, pick from, uh, you know, almost every person that I've talked to throughout my days have
03:44inspired me to keep moving forward and doing what I do. But it's my children. My children inspire me to keep
03:51doing better and keep moving forward in, in this new life that I have created for, for my children
03:58and for myself and, and for other Indigenous communities. Let's meet the bears. Dave Tuckerow,
04:05who's part of the Mikasoo Cree First Nation. He's the president and CEO of the Tuckerow Group of Companies.
04:11CCAB president and CEO Tabitha Bull is part of the Nipissing First Nation from Northern Ontario.
04:17Clint Davis is the CEO of North 35 Capital Partners. He comes from Nunatsiavut, Labrador.
04:26I'm Gina Jackson, the creator and driving force behind the bear's lair. And our guest judge today
04:31is Greg Brower, who is the senior vice president technical for Tech Resources, a mining company
04:37whose innovation, transformation, and technology are being used to reclaim and restore Indigenous land.
04:47Hello bears. Hello. Hello. Hello. Hello. My name is Stephen Stark. I'm from Tawasin First Nation. My
04:53ancestral name is Sluxit. I'm the proud owner of Tawasin Shuttles Incorporated, also known as TSI.
05:00I'm a service provider and I don't have a product, but my product is the company that I own. And so
05:05that company is in, is in many ways, a reflection of who I am as an individual. I'm 18 years clean, uh, and, you know,
05:13I lived, uh, from 15 till I was 26 years old on the streets. And, uh, I was, had some very important
05:19people in my life that helped pick me up off the street and give me an opportunity to grow. Tawasin
05:24Shuttles is, uh, is mainly focused on industry, whether it's in the marine industry, the busing
05:30industry, the construction industry. I'm a bit of a game changer and I like to, you know, go into
05:35business and ask, um, big corporations out of any corporation that is already well established to make
05:41space, uh, to make space for us indigenous businesses that are trying to get into the market.
05:46But the newest thing that Tawasin Shuttles is trying to do is open up a tow truck company.
05:51Uh, and so tow trucking is obviously very important and we actually are already providing services for
05:57tow trucks company for main road services. Main roads has a big contract through the transportation of
06:04Minister of Infrastructure and Tawasin Shuttles is currently providing tow trucks for the Knight Street
06:09Bridge and the Batella Bridge currently right now. The hopes is, is that, um, over our partnership over
06:14the next six months that Tawasin Shuttles will be taking over all 11 bridges. So, you know, I'm very
06:19honoured to be here today. I just want to say thank you and I appreciate you allowing me to be here.
06:24Great. Well, thanks very much, Stephen. It sounds like you went through a very difficult period and it's
06:30great to hear that you've come out the back end of that, um, and are already seeing quite a bit of success in
06:36your ventures. And I guess that leads to my question, you know, this isn't your, uh, your first, uh,
06:42entrepreneurial opportunity. What have you learned in the past that has been impactful that you're
06:47going to take forward as you're now thinking about this new expansion opportunity?
06:52I think the, the biggest thing that has been my success is going back and asking why, uh, as I know
06:59that there was always, uh, indigenous opportunities. As long as you can provide that you are the owner,
07:05uh, you're qualified, you have the equipment, but years ago, uh, I always got the no's. And so I've,
07:11I've learned over time and I encourage anybody that's trying to start a new business is to keep
07:16asking why, if you're not winning, then ask why, what can I do better to making sure that you get
07:21the opportunity the next time. And so refining those whys and, uh, making sure that you're setting
07:26yourself up for success from the beginning is the most important, I believe.
07:30Great reflection. Thank you. Thanks.
07:32But the tow truck, uh, portion of your business is solely in Vancouver. Are you planning on also
07:39bringing that service to the other regions? And is there thoughts about expanding to other areas as
07:44well? Yes, absolutely. So, you know, like anything, I want to master my own backyard, uh, before I go out
07:51to starting to get other opportunities outside of our region. And so, you know, uh, dealing with greater
07:57Vancouver, but there's a huge market here right now as just, you know, those 11 tow trucks could be
08:03used for the bridges. That's going to open up other doors for parking lots, strata companies,
08:09malls. Uh, there's a variety of different other scopes of works that could be done in substitute of
08:14those tow trucks as well. And so while I anticipate, and I will have those 11, uh, it's not that I'm
08:20anticipating it will happen, uh, over this next year. But I do anticipate that that will probably grow
08:26to a fleet of 25 over the next five to 10 years. Excellent. Thank you. Thanks. Thank you for being
08:33here. Thank you. Santana and Tyson pitched their businesses to the bears with the hopes of winning
08:40the $10,000 prize after the break. Hi, bears. Hello. Hello. I'm here to present to you our product,
09:03FN Clean Water. And part of our company's motto is everybody deserves it.
09:09My community had a water crisis in 2005. The whole community had to be evacuated, but that took months
09:17of meetings with government to tell them, Hey, the water's bad here. Hey, it's not drinkable. Hey,
09:26it's brown when we shower. Hey, we have to boil it for 30 minutes before it's even safe.
09:33I remember having to shower in that water. I remember having to boil our water just to use it.
09:42And today, when I think about other communities across this country,
09:46it always reminds me of my experience, my family's experience. And to see communities today have this
09:57issue. I don't think it's right, even in a country such as ours. We can talk about that all day. But today,
10:05I'm presenting you my product here. What better way to talk about water? Through water.
10:12Ippi. That's how we say it in Cree. How it started is my motivation. And to look
10:21to the future and our water here today, presenting to the bears does a lot of things. First of all,
10:31it creates awareness and our water issues across the country. It supports an organization such as
10:40Water First. Water First is Canada's leading charitable organization that's working with our communities,
10:47creating collaborative approaches to training young Indigenous people to become water plant operators.
10:54And they do a host of things, educating youth on water testing. Part of what we do is sell water
11:02in a can. It's an aluminum can that can be recycled numerous times. And it's time to say no to plastics.
11:10And it's great premium water. I think it's the best water in the world for me. And I want Canada
11:18to support us, to support our product and be part of our mission, to be part of this journey that we're
11:26going through together to help us grow. Thank you. Everybody deserves it. Miigwetch.
11:37Tyson, it's very clear that you are definitely in business for the right reasons. You want to have a
11:43positive impact. You're driven by what happened to your community and you want to, even with your
11:50tagline, make sure it doesn't happen again because it's clean water. Everyone deserves it. Tell us a
11:57little bit about the business itself. How long have you been in business? How, just tell us a bit about
12:06your sales. How many employees do you have? Your distribution. If you can tell us a little bit about that.
12:11For year to date, I think we are getting close to 70,000 this year.
12:18In terms of distribution, I think for us, it's like, sometimes it feels like we're a small,
12:25like a lemonade stand, like a water stand. We're trying to change the world. We're trying to do
12:30something big. But at the same time, we want Canadians, we want retailers, we want businesses across the
12:37country to say, hey, we want to support Indigenous people. We want to support your cause, your mission,
12:43and we'll make some space for you on our shelves. And that's what we're asking Canada to help us grow.
12:52So what would it cost to produce one of these? To produce would be like total production. It's 90 cents.
12:5890 cents. That's an awesome, awesome business. And just the regular water, how much would that cost?
13:06Same thing, same thing. We want our retailers to make money too. And we do have different
13:13pricing for our retailers. And that's where we want to push to get it on shelves across the country or
13:21to retailers that are able to help us grow. I think the great thing about this program isn't just
13:28being on national television, but also what we like to call coopetition. And that's not just from
13:33entrepreneur to entrepreneur, but it's also the mentors on this panel as well, and our connections
13:40about how we could help the entrepreneurs that come in and present to us with innovative,
13:47um, natural products like these. So I wish you all the best. And I can see you going to big places.
13:56That's... Cheers. Cheers.
14:17Good afternoon, Bears. Hello. Hello.
14:22My name is Santana Walker. I'm a proud member of the Squamish Nation, and I own and operate
14:27Revive Wa'ayna'Hwe Day Spa. One of the standout services that I provide is a gel nail enhancement
14:35that features Northwest Coast Form Line. Over my time as an esthetician, I have been blessed to be able
14:42to hear the stories of each guest that walks through my door. Multiple people coming from different
14:47communities across Canada. And the one sentiment that I hear over and over again is, I wish we had
14:54this back home. That is my greater purpose, and that is why I'm here. My goal is to bring my expertise and
15:02experience to other communities across Canada and help them establish for their community what I have for
15:09for mine. By doing so, bringing in, you know, the touch of culture, as well as the wellness aspect,
15:17I think that being able to do Wellness Days for my community has brought me such joy and it's such
15:23such honour that it should be accessible to all of the other communities across Canada as well.
15:29Thanks very much, Santana, for your pitch. It's clear you're very passionate about your business,
15:35and it's some truly beautiful art that you showed off to us today. My question is maybe for you to
15:42expand a bit about the business model of bringing what you have to other communities. At the end there,
15:48you talked a bit about the package you're going to offer. Tell us a bit more about how that would work.
15:53So that would look like putting together a team. So not only myself, you know, like my experience and
16:01expertise in the industry, but also finding a team of others who have other expertise in other areas,
16:09management, as well as facilitating. Of course, the product goes into that as well. You know,
16:18people who are great with researching and finding the resources to bring to those communities,
16:24let them know what's available to them. The education piece, also letting them know what's
16:29available online so they can do maybe some remote learning. Or even, you know, if it's an option
16:35for them to even go to an institute and have some training done there, along with my help and the
16:42expertise that I have to help them and mentor them along the way. So that's the idea.
16:48My question to you is how much of an impact do you think that you have on your customers
16:56when you talk about self-care? And I know a lot of us don't care enough about ourselves. So can you
17:06maybe get into that a little bit about what your experience is and how much something that seems so
17:12small can make such a big impact? Yeah, for sure. I can touch on that. I have actually been shocked and
17:21pleasantly surprised at the impact that I've had on the guests that come in to see me.
17:27I have had people get super emotional while I'm drawing on their nails. Anywhere from, you know,
17:34women in their early 20s to elders that I have coming through who are in their 80s now and have
17:39been with me for the past 15 years. The feeling that they get, the sense of pride to wear the art on
17:46their nails, especially having been a residential school survivor, is incredibly impactful.
17:54It's one of those things that I didn't realize how much I was affecting other people until I started
18:00really doing it at this scale and having, like I said, women and some men travel from other
18:07communities across Canada. I've been shocked to find out how far people have come from the Yukon,
18:13Alberta, you know, people coming from even some of the smaller towns, Haraguay. I wish I had a map
18:19here with little red dots all over it so I could show you how far and how many people have come.
18:25They're so excited and the spirit that's lifted from the time that they walk in to the time that
18:30their nails are done and they're leaving is incredible. Even the little screams and shouts and
18:37stuff that you get, it's like real bougie anti-energy that they walk out with.
18:44Thank you so much. I know how much of an impact it makes for mental wellness in all respects and I
18:49think that it takes a real special person to be able to do that so thank you so much. Thank you.
18:56The Bears have the tough decision of which of the three contestants goes forward to the next round
19:00and wins the $10,000 prize. Stay tuned.
19:12Each of the pitches had social impact but for me there was some that were stronger than others
19:17and I think that'll be an important consideration.
19:20I think it identifies problems within community solutions to problems in community on different
19:26levels. So what do you think Dave? All good pitches for sure. The lady with the nails was pretty
19:33smooth and presented pretty good and the first guy did too. The water guy's unique for sure. You
19:40know he's creating a situation out of a bad experience and making money on it you know and
19:46I used to own a water company. I know what it takes to bottle water and sell it to people so
19:52I know the struggles he's going to have to go through still just to just to get to that scale.
19:56Yeah and interesting too because First Nation Water is such a young company right so really on the
20:01beginning growth of where they are where the shuttle company has been around for some time and has some
20:07assets so difficult comparison really to look at them together. Yeah they're very different companies.
20:14Well to start off we want to thank all of you for an exceptional job today. All of your pitches were
20:20just outstanding and you gave us an awful lot to think about. We had a very lengthy deliberation
20:27backstage and it's clear that all of you are having a significant impact and it's just great to see
20:34where your businesses are at. But unfortunately there is only one winner. Today's winner is
20:40FN Clean Water. Thank you.
21:00Your story was inspirational to us and you talked about some of your experiences from a few years ago
21:08and the unfortunate reality today is that there are still many Indigenous communities that do not
21:13have access to clean water and the work you're doing to raise awareness around this very serious
21:19issue is just outstanding so congratulations.
21:26Kind of getting our message across with our product and to be on Bear's Lair it just gives us a lot of
21:32motivation to continue on what we're doing. Well being a part of Bear's Lair has been an absolutely
21:38incredible experience. All three of the pitches that we heard today were inspiring. They all were
21:43having social impact and that's really what the show is about. At Tech we're just really happy that
21:47we're able to support this and it's been a tremendous experience for me personally as well.
21:53For more information, insights and updates on our contestants, judges and bears, go to bearslairtv.com.
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