- 5/15/2025
💰 Memecoins aren't just jokes anymore, they’re rewriting the rules of crypto! Join Brian Rose and Nikita Uriupin as they break down how memecoins found the fastest product-market fit in Web3 history.
🔥From wild community hype to serious financial impact.
📈Discover the real story behind the memes. Is it luck, strategy, or something deeper? 🤔
🍿 Watch the Full Episode: http://londonreal.tv/nikita
💰The Investment club: http://londonreal.tv/club
💰Crypto & DeFi Academy: http://londonreal.tv/defi
🔥From wild community hype to serious financial impact.
📈Discover the real story behind the memes. Is it luck, strategy, or something deeper? 🤔
🍿 Watch the Full Episode: http://londonreal.tv/nikita
💰The Investment club: http://londonreal.tv/club
💰Crypto & DeFi Academy: http://londonreal.tv/defi
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NewsTranscript
00:00It takes 10 minutes to launch MemeCoins, one hour for it to take off, then it's just limited
00:07by the grid.
00:08If I come in as a retail newbie, I don't know what's going on with the MemeCoins.
00:14It's the Wild West and you're shooting from the hip.
00:16That's why you plug into Memento.
00:18Yes.
00:19Memento is a trading and analytics platform powered by AI.
00:22We provide trading tools, snapping tools, and it's evolving every day.
00:28It really gives you an edge because in the market, everything is about the speed.
00:32Even one second can be defining.
00:34What is the state of the union of MemeCoins?
00:36It's still a new market, so it has to mature in some way to get to its final stage.
00:43As we always say, it's all about the education.
00:46You believe that the greatest marketing is a great product.
00:49Am I saying that right?
00:50You can spend hundreds of thousands for marketing.
00:54If it's not about the product, if it's not providing value, then you will just burn the
00:59money.
01:00How do you think Memento is going to evolve this year?
01:02I can tell you for sure that we will stay on top of the market in the next few years
01:07and we will be introducing new tools and we'll be just working to provide the best infrastructure
01:14for people for other projects.
01:15We want to go as high as possible and we want to be a long-term project.
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02:28The world is changing.
02:32Inspiration is everywhere.
02:35It has never been so easy to connect, share, and bring people together.
02:43We're learning from others and finding the best in ourselves.
02:52Challenging our beliefs.
02:55Sharing our vulnerability.
02:59Overcoming our fears.
03:04Transforming ourselves so we can transform the world.
03:10How far can we go?
03:13This is London Real.
03:14I am Brian Rose.
03:15My guest today is...
03:26This is London Real.
03:27I am Brian Rose.
03:28My guest today is Nikita Irupin, the entrepreneur, marketing expert, problem solver, and Web3 pioneer.
03:34You are the CEO of Memento, an AI-powered platform that identifies high-potential meme
03:39coins by providing detailed analysis, scam detection, and investment insights.
03:44You say that meme coins aren't just speculation, they represent the fastest product-market
03:48fit in crypto history.
03:50You are also seeing a fundamental shift in how blockchain projects reach mass adoption,
03:54how engagement mechanics are evolving, and why product-led marketing is overtaking influencer-driven
04:00hype.
04:01Unlike previous cycles dominated by VC funding and paid marketing, you say we are moving
04:06grassroots engagement, gamified participation, and product-led strategies as the real drivers
04:11of success.
04:12Nikita, welcome to London Real in Dubai.
04:16Great to be here.
04:17It's great to have you, and I want to start by saying that Memento is one of our portfolio
04:20companies here at London Real Ventures, the world's first media-powered investment firm,
04:23where our mission is to transform the world by investing in cutting-edge Web3 and AI companies
04:28while giving our partners marketing exposure across the London Real media platforms and
04:31academies.
04:33We heighten awareness, create customers, and build communities by leveraging our global
04:36audience and extensive network.
04:38Nikita, we're super excited to be part of this journey with you.
04:41So let's jump in.
04:42What is Memento?
04:44Yeah, so Memento is a trading and analytics platform powered by AI.
04:52So initially we started as some kind of a scanner for different layers of data in meme
05:03coins, specifically meme coins, because there are so many scams in the space, and we just
05:09wanted to make sure we give the users as much data as possible based on the analytics we
05:17are getting from holders, from the on-chain data, and just put it in one place.
05:25And when we started testing the product with the end user, we realized that they want to
05:33apply that into trading right away.
05:37So that's where the shift happened, and we turned more into the infrastructure for trading
05:45and right now we're the fastest bot and provider on Solana.
05:53We have the best nodes, we provide trading tools, sniping tools, copy trading, and it's
06:04evolving every day because the space is so fast-paced and we just have to adapt every
06:13single day.
06:14Because when the market is that quick, you just have to take over the user every single
06:28day because there are so many products, so many tools, so many meme coins, and it never
06:37stops.
06:39And you have to go there and grab them over and over again.
06:45So that's what we do on a daily basis.
06:48I mean, it really is a jungle out there when it comes to crypto in general for the average
06:53newbie, or even for someone who's been in the market.
06:55Especially now.
06:56Yeah.
06:57And then on top of that, you add in meme coins, which are 10x even crazier.
07:02They're dropping all the time.
07:04They're almost always anonymous parties.
07:06There's sniping involved.
07:07There's pumping.
07:08There's dumping.
07:09It's just crazy.
07:10And there's very few tools out there to even know what's going on.
07:13Most people don't even know what sniping is, that it exists.
07:17And I kind of barely know because I know some people in the industry and I listen to what
07:21they're doing.
07:22But I always know, look, I worked on Wall Street for 15 years and the traders on Wall
07:27Street, they have got so many tricks up their sleeve that when the average consumer comes
07:33in, they can run circles around them.
07:36And if I know that's true on Wall Street, on meme coins, if you're at the cutting edge,
07:40you're probably always coming up with the next thing.
07:43It's the Wild West.
07:44Yeah, it's the Wild West and you're shooting from the hip.
07:46And so let's start off and tell me, what is the state of the union of meme coins?
07:50I don't think anybody expected 2024 to be kind of the year of meme coins, but it really
07:55was, I'd say.
07:57It seems like things have cooled off a little bit since maybe Trump and Melania and Libra
08:02and Solana.
08:03Maybe you can talk about that.
08:04And I'm also curious if you think they're coming back.
08:06I think a lot of people don't understand meme coins.
08:09There's that famous influencer named Murad in the community who did that speech, I think
08:13at Token last year, where he really gave a different perspective as what is a meme coin
08:19and it's not necessarily hype.
08:21It's not necessarily gambling.
08:22It's a whole community and human element.
08:25So how do you explain those to people?
08:27What is a meme coin?
08:28And why do you say it's the best product market fit in history?
08:31I've never heard that statement before.
08:34It's the fastest product market fit because it takes 10 minutes to launch the token.
08:40It takes one hour for it to take off.
08:43And then it's just limited by the grid.
08:47And four more hours for someone to get rich and other people to left crying.
08:50Of course.
08:51And it's unregulated.
08:53Like you said, it's a wild west, similar to what was going on in the NFT market when high
09:01net worth people just who had access to the capital invested huge amounts into the community building.
09:11And that's how they just utilize the retail market to take as much money as possible out of it.
09:18We saw the same thing where a celebrity would drop a $10,000 contract.
09:23Very similar case to NFTs when a lot of celebrities had to apologize later on.
09:31And we see the very same picture here.
09:34And now people are dropping meme coins on the celebrity's names and not even getting the celebrity involved.
09:40It even got a few iterations weirder.
09:43Welcome to crypto.
09:46And talking about Murat and all the people who are saying that meme coins are going to be big, I don't think so.
09:56His portfolio is 90% down since token 49.
10:03And that's the market.
10:08This is a fact and we live with it.
10:10We have to live with it because the market changed so much.
10:14I'm talking to the VCs who invested in my projects before who I'm still working with right now.
10:20All of the VCs are going liquid.
10:23So they're not investing much in listings anymore.
10:28And that's the situation that was just built by the current market of meme coins.
10:36The whole liquidity is sucked out of utility projects and it's horrible.
10:41Because currently the market is built around the grid.
10:47And retail is coming in.
10:50And a lot of people were very happy about the inflows of new money coming into crypto.
10:58But it's not the type of money that goes into utility and really understands how the market works.
11:07So the problem here is they come into the market, they lose money.
11:13And there is a lot of negative information about the space going out there.
11:20So, like I said, that's a very similar situation to what we saw in NFTs.
11:27And there was a huge damage to Web3 space.
11:32It was back then and it is now.
11:35And you cannot blame people for that.
11:39They come in because it's broadcasted as a get-rich-quick scheme.
11:48But, you know, there's also a hundred amazing utility-driven projects.
11:52And, of course, the new consumer wants to buy the meme coin.
11:56So you kind of can't blame them.
11:58But then the choices they make as newbies, by definition, is on the meme coin.
12:02When, in fact, you could invest in an L1 or an L2 or something with long-term view.
12:08But they don't want to hear it.
12:09Yeah, as we always say, it's all about the education.
12:13And it was like that for the past.
12:16I mean, since the Bitcoin was live, everyone is saying that we have to educate people about crypto.
12:23And we have to educate people why meme coins are...
12:27Now, you don't believe meme coins have a long-term potential here?
12:32You don't think they're going to be big?
12:34I think it's any other trend like NFTs.
12:40NFTs are not dead.
12:42There are utility projects here still around.
12:45And I think this is the case for meme coins.
12:47Properly backed projects that are not abandoned within the first month.
12:56As we see, like 99.9% of the projects have been just abandoned.
13:04And obviously, it's very complicated for the founders or devs how they call themselves in meme coins.
13:16It's hard for them to still be working on the project if they cashed everything out.
13:23The price is just close to zero.
13:27It's interesting because we've been in this market for four years now.
13:31And we were here all through the bear market.
13:34We've invested through the bear market and kept teaching and broadcasting.
13:37But I remember looking at Doge and Shiba.
13:41And they never moved really from their ranking.
13:45It was always like number six, number 11 on CoinMarketCap all the way through.
13:49And then they've stayed there.
13:51And so you can't say meme coins are dead or pointless.
13:55Because the strong ones with communities, they outlasted a lot of projects.
14:00It's all about the community.
14:01Yeah.
14:02And so meme coins, it's weird because they all get wrapped into one word.
14:06Just like NFT is a terrible word because non-fungible token is a real thing.
14:10But if anybody says NFT to me now on a pitch call, I pretty much throw them off Zoom.
14:14Because you've just lost me and you've lost all your credibility by even saying those three letters.
14:19Meme coins, they're not all the same, right?
14:21You can't compare Doge to something on PumpFun that spiked and is now worth nothing, right?
14:28So there's something there, right?
14:30A great community is what people are looking for.
14:33But you have to invest in that over the long term.
14:35Yeah, it's still a new market.
14:38So it has to mature in some way to get to its final stage.
14:48Right now we still see a lot of activity in the meme coin space.
14:54Pump.fun just launched their own DEX and it made $500 million in three days of volume.
15:01And it's just ridiculous.
15:03What's its market cap or FDV?
15:07Honestly, I don't even know.
15:09I just checked the volumes yesterday.
15:12It was something between $500 and $600 million.
15:16And that didn't spike and crash.
15:19It's going to grow because their share of the market is just enormous.
15:25How much can we blame Pump.fun for the last three to six months?
15:29I mean, they made dropping a meme coin so easy.
15:32Maybe you say too easy.
15:34But then again, it's hard to blame people.
15:36I'm a free speech advocate.
15:38And I was at Solana Breakpoint in Singapore last year and I bumped into this guy there.
15:42And he said, you know what, Brian, people give Solana a hard time because of all the garbage here.
15:46And he said, at the end of the day, it's free speech.
15:49And if you go to base, base won't allow you to do this and this and this.
15:53But that's not expression.
15:55And so we should be allowed to express ourselves.
15:57And so you can't really blame Pump.fun for creating something that people want to use.
16:01I think they're great.
16:02Right, you think they're great.
16:04But if they didn't exist, you probably wouldn't have seen the madness that we saw.
16:08So what is your take on all that?
16:10And will Pump.fun continue to exist?
16:12Or is the party over for meme coins?
16:14I think they will still exist.
16:16And as we can see, they're building new ways to keep people in.
16:20Like DEX.
16:21Yeah, DEX.
16:22It's just letting them take even more profits from the market.
16:27And they're just using the momentum.
16:29And I think from the founder perspective, it's a great approach.
16:34And we're trying to do the same.
16:37We're trying to minimize the chance of being scammed for people with analytics.
16:46But we're still providing a lot of tools to trade and just to be on top of the market.
16:53And in some way, it's giving you the edge over the rest of the retail.
17:01And in some way, it's protecting you, too.
17:04That's what Memento is doing.
17:05Okay, so let's say that I want to invest and trade and play in crypto.
17:11If you want to be in one of the most volatile, exciting places, you're going to have to be in meme coins.
17:15So let's say you want to play there.
17:17Then that's why you plug into Memento.
17:19Because if I come in as a retail newbie or even an experienced retail person in crypto,
17:24I don't know what's going on with the meme coins.
17:27I hear some weird name.
17:29It gets launched.
17:30There's no time to do any doodle.
17:32It's probably impossible to do it myself.
17:34I log on to Memento and you start looking at the activity.
17:37You've got AI-powered pieces that are looking at who owns it, who's buying it, all the things that are going on.
17:44And that allows me to make intelligent decisions.
17:47What are some of the things going on with a meme coin launch that the average person wouldn't know that Memento can help them discern?
17:55Obviously, you cannot tell that something is 100% safe, especially in the market.
18:02But there are red flags.
18:05Like what?
18:06The supply being sniped.
18:08What does sniping mean?
18:09It means automatic purchase of large amounts of supply right at the launch of the token.
18:18Usually bot-driven.
18:20Yes.
18:21I'll try to explain this to the average person.
18:24The meme coin launches.
18:26And in the initial stages, it usually launches at fair value, which is near zero.
18:30And so the initial buyers obviously have the most upside.
18:34Now, if it goes nowhere, then it's going to go nowhere.
18:37But you'd rather buy low than buy later.
18:39And so these bots come in and they snipe, which means they try to buy a bunch of it as soon as possible.
18:44And you probably need a bot to do that because a human can't go that fast.
18:47We're providing it too.
18:48Okay, you're doing that too.
18:49We're doing both sides.
18:50Right.
18:51And then the idea is that then later, sometimes minutes or hours, they're going to sell after the humans come in and create the hype.
18:58And that's called sniping.
18:59And they take that initial spread.
19:01And that's where a lot of the money is.
19:02And if they're really effective, they'll crash the price back down and kill the whole project.
19:06Yeah.
19:07So sniping can kill your project, even if you have good intentions.
19:10Yeah, 100%.
19:13And it doesn't mean the devs or the founders of the projects are doing that.
19:20If someone, let's say, you're launching a brine token and you will tell me, I'm launching it tomorrow.
19:28Here, take a look.
19:30Now I know that you have a token and I know that you have access to proper marketing.
19:37And I will tell my friends.
19:39And it goes like that.
19:41And someone will snipe it.
19:44Okay.
19:45And someone will dump on you.
19:47Right.
19:48I'll get blamed.
19:49Yes.
19:50Exactly.
19:51And I've seen it multiple times.
19:54Even with the...
19:58How do you get out of a rat race?
19:59How do you create wealth not only for yourself, but also for the generations to come after?
20:04I am absolutely amazed with the quality of companies that we're getting exposure to.
20:09We go on to Zoom calls with the innovators and the folks who are building new applications in Metaverse,
20:15Blockchain, Artificial Intelligence, Decentralized Finance.
20:19What's going on, everybody? Thumbs up if you can see me.
20:22We are focusing on early-stage investment.
20:26And the quality of people that we're getting exposure to, whether it be Dan Tapiero with OneRT, Jason Ma from Open,
20:32Ayatsu from Animoca.
20:33It's been a phenomenal experience thus far.
20:36It has far exceeded my expectations.
20:39We are focusing on cutting-edge technologies.
20:42I view it now as the best investment I've ever made.
20:45The upside, I view, is unlimited.
20:48And as a retail investor, I would never get this exposure anywhere else outside of Investment Club.
20:54See you in the Investment Club.
20:57Projects with good teams are dox teams who did that, and they were just screwed over by their own partners.
21:07Because it's 100% greed, and that's the market.
21:14It's very risky, but the reward there is huge.
21:20And you've got to understand, as a user, that it's a gamble.
21:26Because I see many influencers who you would think you promote the token, you have the insider info.
21:36But they still go to zero at some point, because they start gambling.
21:41And you've got to be very careful, because sometimes there are parts of the launch that you cannot control, like sniping.
21:55Because you can snipe, but you have options that someone else is there, and you just cannot control it.
22:04A lot of founders are still sticking to utility projects, even though the market is horrible for it.
22:10The liquidity is not there, the tokens are down.
22:14But I don't think it will last forever.
22:17We've been through a couple of bear markets.
22:22I've been through the bear markets myself.
22:25Even though it feels like crypto is going up, all the institutionals are buying crypto.
22:34Trump is talking about crypto, but still it's not in the best shape right now.
22:40Why is that?
22:42Because of this shift in memecoin trading.
22:47Honestly, I have no idea what is the direction we are going towards in terms of how the tables will turn over time.
22:57Because I don't think VCs and investors will go back to the old approach in terms of the long wastings.
23:06Two, three years, we saw that it's not working.
23:10Investors are losing money anyway.
23:14The retail is selling.
23:16It's a very long time for an uneducated person to hold the investment.
23:23Now, all of the VCs are holding their investments for such a long period of time.
23:28It's not traditional finance.
23:30With your background in traditional finance, you probably know that it takes a lot of time to get good returns.
23:38In crypto, it's a different case.
23:41You can take profits in a month.
23:47Sometimes.
23:48Yeah.
23:49And it's hard not to do so.
23:52Okay.
23:53So you think memes are going to come back?
23:55Because we've seen after, you probably argue that the Libra launch on Solana,
24:02which was the token that was associated with Javier Mille of Argentina and some people in Asia,
24:08that probably was the last big launch.
24:11It sucked a lot of liquidity out.
24:13It probably burned a lot of people.
24:14And we haven't seen really a big meme coin launch since then.
24:18Maybe, first of all, you can maybe speak on that.
24:20And also, do you think that we will see a comeback?
24:23Will meme coins get big again in 2025?
24:26Will PumpFun start doing more volumes again?
24:29Is this something that's here to stay?
24:32We need more people.
24:34I'm not sure that we need those people.
24:36But for this market to come back, have to be people similar to the ones who pushed Libra,
24:45who have access to those influences, to the views of huge masses of people.
24:53Right, because they were new to crypto, a lot of those buyers.
24:56And, of course, their first time they get…
24:58And the question is, what are the intentions of those people?
25:02With Libra, we saw that it's just to dump as much as possible regardless of the outcome for the retail.
25:10Do we know what happened there?
25:14We don't know 100% what happened.
25:18But, again, there was an insider who paid the president of Argentina to do the post.
25:28And he was not educated about the process, about the intentions.
25:33So they did that and they dumped the token.
25:37And that's everything we know.
25:39And how much of that was insiders and how much of that was snipers and outside people?
25:43Because you never know.
25:44Obviously, the founders get blamed.
25:46I think on that level, when such a high level of people are involved,
25:52there are a lot of eyes and a lot of people around who hear about it.
25:58So you don't know how many people know about it.
26:04So maybe the execution team even didn't plan to ruin the token in the way that it happened.
26:17Because if you're a doxed insider, they always get blamed.
26:20And for me, I'm always thinking, why would someone just ruin their reputation?
26:25Sometimes people don't care.
26:26Maybe sometimes they don't care.
26:27But also sometimes it just doesn't make sense.
26:29Like someone who's got a pretty good rep in Web3, are they really going to do that?
26:34But maybe sometimes they don't care.
26:36Maybe for 10 mil, they're not going to care.
26:38There are different options.
26:39When you run the project, it's all about the decisions.
26:43And maybe they found out that a lot of the supply was snagged by someone else
26:52and they decided to dump before them.
26:55So there are many factors that you just don't know about it.
27:02Okay.
27:03And so Libra, the big difference was it got retweeted by the president of Argentina,
27:08probably one of the top 10 most famous people in the world,
27:11probably brought in a lot of international people.
27:14And it was the perfect setup if you want to make money off of a token,
27:18whether you're an insider or an outsider.
27:20You have all these new buyers, maybe new money, unsmart money.
27:24And then it crashed.
27:25And now there's lawsuits.
27:28And he kept posting.
27:31Did he?
27:32Well, then he pulled the post and posted a few days later and said, what?
27:38He posted right after the crash.
27:41He posted another one.
27:43Okay.
27:44And then he apologized.
27:45Right.
27:46Okay.
27:47On that same note, Trump launched his token a few weeks earlier,
27:51two days before he took office.
27:53I remember seeing that and I was like, oh, my gosh, Trump really is a wild card.
27:58And they say that's one of his greatest negotiation tactics is because he's so unpredictable.
28:04And Trump obviously skyrocketed.
28:06Then Melania dropped.
28:07And I was like, this is getting weirder.
28:09What did you make of the Trump coin?
28:10Because, again, they said I think a third of the buyers there was their first time in crypto from what they were seeing,
28:16I think, by the Solana wallets and things like that.
28:18So in one sense, it's great because it brings new people in.
28:21Now, Trump, you know, didn't dump as bad.
28:24It's down, but it's still there.
28:26And Trump's still here.
28:27I think he they owned 80 some percent of the supply.
28:30I don't think they've liquidated any.
28:32How did the Trump coin make you feel and what did you learn from that?
28:37I'm a huge Trump supporter.
28:39And I think he his team and his sons had done a great job being on top of the news.
28:49And they just control the environment in the news.
28:55And I think it's great.
28:58So regarding the token itself.
29:02Yeah, it's wild.
29:04It's crazy.
29:05He tweeted about it two days ago.
29:07Yeah.
29:08And he tweeted that maybe he mentioned on one of the conferences that there will be utility for the token.
29:18I think this is the way.
29:19I mean, he cannot afford to just dump the token on people.
29:27And I think this is the way for meme coins to start introducing the utilities for the community.
29:36Because, again, it's all about the community and how long will it last.
29:41And that's a problem that we see in the market.
29:45It just goes down to zero very quickly.
29:48And there is no intention to build something long term.
29:53And I'm not even talking about utility projects.
29:56It just has to involve people on a bit longer distance.
30:06Right, has to bring the community together somehow.
30:09Could be utility, could be something else.
30:11You know, let me ask you a question.
30:12Trump, before he takes office, has to divest, I think, all of his business interests.
30:17I think, you know, Eric Trump is running all that stuff now.
30:20But then if he's supposed to do that, how can he promote his own meme coin?
30:25Like, you know, legal-wise, it's definitely a fine line, isn't it?
30:32It is.
30:34I mean, I'm not an expert in U.S. law, but.
30:37I'm not either.
30:39But it's the same as the Liberty Company.
30:46They have World Liberty Financial.
30:48Yeah, yeah, yeah.
30:49That is run by another subcompany.
30:52Yes.
30:53But it's not connected to Trump.
30:55It's a separate management.
30:59Right.
31:00So I think this is the case for the meme coin as well.
31:04And on the other hand, SEC just said that meme coins are not an object of interest for them.
31:18Really?
31:19Yeah.
31:20A couple of weeks ago, they said that they will not investigate into meme coins at all
31:26because it's just a gamble.
31:28And is that good, do you think?
31:32It's good for the market because all the lawsuits, all of it is passed.
31:40But it's not good for the reputation.
31:43Right.
31:44It's still under-regulated and it damages the perception of what crypto is for people
31:52outside of crypto.
31:53Yeah.
31:54Although it probably would have been impossible to regulate.
31:55So it's probably better they didn't try.
31:57Yeah.
31:58And again, they could only do it inside the U.S. probably.
32:00So probably better they take a step back.
32:02And I've been really happy with almost all of the SEC decisions, dropping lawsuits.
32:06And hopefully we'll have some stablecoin legislation soon coming out of Congress.
32:10These are all good things.
32:12You know, Trump's interesting because the family is running World Liberty Financial,
32:15which is their DeFi project.
32:17Just announced their stablecoin a couple of days ago.
32:20Obviously, they're doing a lot of things there.
32:22I go to the website and Trump's picture is on there as part of the team, which is wild,
32:27Donald Trump.
32:28And then it's got obviously the kids in there, Barron and Eric and Donald Jr.
32:32And then a bunch of his other members.
32:34Some of the staff, like Steve Witkoff, who's the guy negotiating the truce with Russia,
32:39is there as well.
32:40And so it is a weird, you know, I don't know, fine line of conflict of interest.
32:45But it does show us that the administration is all in on crypto.
32:49And so in that sense, I'm really happy because they're actually trying to build something.
32:52And they've been debanked as well.
32:54So I think I understand why they're going to do this.
32:57And they've been frustrated.
32:59Again, I always tell my team and my students, based on all the information coming out of
33:04the White House right now, Bitcoin should be at $125,000.
33:07It's like this is the most bullish administration on crypto.
33:10Every single day, there's a new bullish announcement.
33:13The stablecoin legislation should be in place in four months or so.
33:19Bank of America CEO says when that's in place, he's going to launch their own stablecoin.
33:23It's just like, I can't think of any more bullish news that's even possible coming out.
33:28And yet the market seems to be in this wait and see approach.
33:31Now, maybe it's because it's correlated with equities and we don't know what's going to
33:34happen with tariffs and with the conflicts.
33:36But this is super bullish for crypto.
33:39And even with all the burns and memes, for me, I feel like we're 50% lower than we should be.
33:46100%.
33:47And obviously, the reason for that is not about the crypto itself, but the environment
33:53in the world currently, politically, economically.
33:59And I think as soon as we are done with some of the wars, it should go up.
34:09We'll see.
34:10Yeah, we'll see.
34:11Let's get back to Memento.
34:13Say that I want to go in and be ready to trade on the next thing that's coming out of PumpFun
34:19or the next meme coin.
34:20Or say I want to get in and trade Trump or trade in some other meme coins because Trump
34:24had a little bit of a pump recently.
34:26And I'm still holding my Trump coin just because, you know, never sell your Trump coin,
34:30is what I say.
34:32When I get in there, what are some of the things that the Memento platform can help me do?
34:36Can it help me avoid the sniping?
34:38Can it help me really understand the players involved in the background?
34:43And what are some of the tools that you're going to give me that are going to allow me
34:47to intelligently trade these things?
34:49Yeah, so on the analytics side, there are, like I said, a few pillars.
34:55You can check the holders and the breakdown of the ownership of the token.
35:00And obviously, that would let you better understand if a large amount of tokens were sniped at
35:07the beginning of the launch.
35:10Another thing is if the token is present in the socials, you would see who's following
35:18the account.
35:19Because even though there is a shift of the influencer-led marketing to community-led
35:26marketing, timing-led marketing in the meme coins, everything is about the momentum.
35:33I don't know.
35:35The news about the, what was that?
35:40The not-token squirrel.
35:47Okay, yeah.
35:48Yeah, I think the squirrel died or something like that.
35:52And hundreds of not-tokens just popped up out of nowhere.
35:59The guy had the squirrel as a pet.
36:01And then I think some pet agent came and took his squirrel and killed his squirrel.
36:07It was like the Biden administration or something blamed on him.
36:10And then all of a sudden, the squirrel memes popped up and started going crazy.
36:14Yeah, and it went bonkers.
36:16And, yeah, it's all about the momentum.
36:21And we're just trying to analyze the current market.
36:27And on the trading side, we build this infrastructure to provide those tools to be the fastest.
36:37And it really gives you an edge because in the market, everything is about the speed
36:44of the execution.
36:45And even one second can be defining.
36:51Because we're talking to our users every single day just because we have to update the tools
37:00that we are working on.
37:02For example, PumpSwap came out.
37:04We had to integrate it the same day.
37:06Otherwise, people would be just crazy because they have to buy from the PumpSwap.
37:13It's not integrated, and they would leave the product.
37:16And you see those spikes of people coming into the product and then leaving just because
37:23of those small details.
37:24And you have to be very, very quick with the integrations, with the updates.
37:29And on the trading side, like I said, we're providing the fastest tools to buy and sell
37:36to track the socials.
37:39For example, you can follow Trump, let's say, if he will release a smart contract address
37:48on his Twitter or Telegram, whatever.
37:53We would automatically snipe a certain amount that he asks us to.
37:58Okay.
37:59I can auto snipe with you.
38:01Yeah.
38:02Okay.
38:03Exactly.
38:04Got it.
38:05And that's important because in socials, who's following a project makes a difference, right?
38:07Because that's a serious decision you can make.
38:09You can't fake that, right?
38:12And so when Trump announced, I think, on True Social, the Trump coin, people weren't sure
38:16if it was real, if he got hacked.
38:17Yeah.
38:18And then it was confirmed, I think, later on something else.
38:21And then all of a sudden, it started getting momentum.
38:23It's a risk you have to count in, I mean, the hacks.
38:26You have to risk manage, as always.
38:29And again, it's very complicated for people outside of crypto who are not educated about
38:35finance.
38:36And 99% of people don't know what risk management is.
38:41Right.
38:42And what's PumpSwap?
38:43And is it just a way of swapping coins?
38:47Yeah.
38:48So when you're working with the tokens on Pump.Fund, there is a bonding curve.
38:57You have to reach a certain market cap for it to go to the DEX.
39:08It's like, I don't know, security.
39:11Okay.
39:12And then it goes to the DEX.
39:14And before that, it went to Radium or any other Solana DEX.
39:19But now they want to control the fees as well.
39:24And they're making so much money.
39:25So now you had to integrate their new DEX into your platform as well.
39:29Yeah.
39:30Okay.
39:31Because they listed on their DEX first.
39:33They allow that to happen.
39:34Okay.
39:35Got it.
39:36Okay.
39:37And so I plug in with you.
39:38I get to help socials.
39:39I get to know if sniping is happening.
39:42You allow me to do some sniping of my own if I want.
39:45Yeah.
39:46And then I trade with you on that platform.
39:49You take a fee for all that information.
39:521% fee of all of the trading.
39:55And we're providing this infrastructure for several players in the market as well.
39:59Okay.
40:00Because it's...
40:01Peter Thiel took a half a million dollars and turned it into a billion dollars
40:04using the exact same techniques we're using inside the investment club.
40:08He met a CEO.
40:09His name was Zuckerberg.
40:10He pitched him the deal.
40:11And he said, okay, I'll give you a half a million dollars.
40:13Mark went public and sold the shares to people like you.
40:16Well, what happened to Peter?
40:18Well, he exited and got a 2300X return.
40:21The wealthy invest in early stage companies, folks.
40:24The public markets are for suckers.
40:26It's a rigged game.
40:27By the way, this happens in crypto as well.
40:29It's called pre-sale tokens.
40:31This is Solana.
40:32Does anybody know this chain?
40:33They sold pre-sale tokens for 4 cents.
40:36And you can see the date on there.
40:37April 5th, 2018.
40:39Look at Solana today, folks.
40:41That thing's up over 1000X.
40:44The media and Wall Street and all these hype people get you to buy the top.
40:49Meanwhile, they put their clients in at the bottom.
40:51And they use you for liquidity to make their clients rich.
40:55You can play this same game.
40:57You just have to have the financial education and the deal flow.
41:00That's it.
41:01There are many, many companies who want to provide those tools for their communities.
41:07And again, back to the utilities.
41:10Some of the meme coins want to provide the tools for trading for their communities.
41:16So, the communities would pay the fees in the meme coins.
41:20So, that's a good sign that they want.
41:24But we only see that with the biggest ones.
41:27Okay.
41:28Are you going to potentially white label your platform for other meme coins to use?
41:32We're already doing that.
41:34And that's where the majority of our profit is coming from.
41:38Okay.
41:39So, Memento right now is the best trading platform for meme coins when it comes to AI-powered, sniping, socials,
41:47all that information integrated to where it's the best way for people to trade.
41:50100%.
41:51It's the fastest one analytics-wise.
41:54It's the biggest one from the perspective of the amounts of data that we are pulling from different sources.
42:02So, yeah, I think we are for sure one of the best.
42:06Because it's hard to tell that you are better as the tech is always changing.
42:15And this tech is always changing and the nodes are different.
42:18And sometimes you just have more people coming in and the node is getting slower.
42:24So, you just have to be very present.
42:27Okay.
42:28Is your tech, does it apply to non-meme coins?
42:32It is.
42:35So, right now the Memento is built on top of Solana.
42:40And that's where all the meme coins are traded on.
42:43So, we will be adding more networks.
42:49But we will see how the market changes over time.
42:52As our edge is speed.
42:56Our edge is speed.
42:58And you just have to find another space where speed is the key point.
43:07Because in the NFTs it was the case.
43:10So, I think after the meme coins it's going to be another direction where you have to act very quickly.
43:17Because, for example, in utility tokens it doesn't matter.
43:23If you buy it right now or in one hour the market is always there.
43:28And there's nothing to chase after.
43:31That being said, but TGEs for any coin is usually a volatile market.
43:35There's usually high volume.
43:37There's usually a lot of price action.
43:39TGEs are happening on the C axis.
43:42That's why it's different.
43:44Some are.
43:45Although people are moving away from those now.
43:46Yeah.
43:47And we can see that a lot.
43:49Because I launched my previous project on Bybit, on Gate, on Maxi.
43:54We paid a huge amount of money to be listed there.
43:58Over a million dollars?
43:59Over a million dollars.
44:00When was this?
44:0123?
44:02Yeah.
44:03Okay.
44:04And?
44:05What happened?
44:06I mean, it's not worth it.
44:08Not worth it.
44:09And all of the founders I'm talking to right now and we discussed it with you on our first call.
44:16The game has changed.
44:18What do you think about that?
44:19Because I think people listening to us and watching us right now might, especially if they're newbies,
44:23might not understand the difference between a centralized exchange listing like a Bybit or a Binance or a Coinbase
44:30versus a DEX listing, which means listing it on a Uniswap or a Radium or whatever.
44:36What are the pros and cons?
44:38And what is the old way versus the new way?
44:40How would you explain that to someone?
44:43Think of it as a publisher in gaming or in books.
44:50So if you want to get the audience outside of your own brand, you're going to…
45:00To continue watching the rest of the episode for free, visit our website LondonReal.tv or click the link in the description below.
45:13Transcribed by https://otter.ai
45:43It's a dangerous business, which is why 95% of people lose all their money.
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46:09Don't miss out. Click the link below to book a call with one of my team now.
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