🔥Join Brian Rose as he sits down with Burak Çevik, the visionary behind Gameness, to uncover how Web3 is revolutionizing esports!
🌍 Will Web3 unlock the true potential of esports?
💰 How will blockchain shape the future of gaming rewards?
⚡ Can Gameness dominate the competitive landscape?
If you’re a gamer, investor, or Web3 enthusiast, this is a must-watch! ⏳💎 Don't miss it! 🎥✨
🍿Watch The Full Episode: londonreal.tv/burak
🌍 Will Web3 unlock the true potential of esports?
💰 How will blockchain shape the future of gaming rewards?
⚡ Can Gameness dominate the competitive landscape?
If you’re a gamer, investor, or Web3 enthusiast, this is a must-watch! ⏳💎 Don't miss it! 🎥✨
🍿Watch The Full Episode: londonreal.tv/burak
Category
✨
PeopleTranscript
00:00Gameless is an AI-powered super application.
00:03We solve the mass-adaption problem from Web 2 to Web 3 with AI and with gaming.
00:09The vector you're betting on is eSports.
00:11Yes.
00:12You are bringing something that's very different than just gaming, and that comes from your
00:16deep background.
00:17You understand this.
00:18We are organizing eSports tournaments.
00:20We are organizing events, 15,000 people to 50,000 people.
00:24We was the partner with the eSports World Cup.
00:27The prize pool was $60 million.
00:29This was crazy.
00:30So, I'm trying to change the industry.
00:32We need to bring new volume, new traders as a community power if we convince them to use
00:40exchanges, educate them.
00:42We have a very huge army as believers, and this is the biggest power Gameless has.
00:49This is why we are saying, yes, we solve the mass-adaption problem.
00:53Tell me about your background growing up as a kid, because I think this had a lot to do
00:56with who you are and what Gameless is.
00:58Yeah, for sure.
00:59My mother teach me or push me to eSports industry, because she was streamer, she was eSports
01:08player.
01:09Your mom's an eSports player and a streamer.
01:10Yeah.
01:11Yeah.
01:12I think that very often.
01:13Yeah.
01:14Yeah.
01:15What does Gameless look like five years from now?
01:18We don't want to create a just unicorn.
01:20We want to create a unicorn factory.
01:22We want to decide who will be unicorn on the gaming industry.
01:26With a good team, with a good community, if your solution works, you can issue anything
01:31you want.
01:32And we show to everyone without the token, without all the investments.
01:36Yes, we have a proof of work, proof of concept from 11 different industries, 40 different
01:43countries, with 300 different cases.
01:45We will not stop.
01:46The world is changing.
02:00Inspiration is everywhere.
02:02It has never been so easy to connect, share and bring people together.
02:12We're learning from others and finding the best in ourselves.
02:20Challenging our beliefs.
02:24Comparing our vulnerability.
02:28Overcoming our fears.
02:33Transforming ourselves, so we can transform the world.
02:39How far can we go?
02:42This is London Real.
02:43I am Brian Rose.
02:44My guest today is...
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03:51This is London Real.
03:52I am Brian Rose.
03:53My guest today is Barak Chavik, the Web3 gaming expert, entrepreneur and author.
03:58You are the CEO and founder of Gameness, an AI powered data infrastructure super app offering
04:04tournaments, personalized experiments and a loyalty ecosystem driven by innovation and
04:09community engagement.
04:11Gameness is focused on reducing entry barriers, promoting sustainable user engagement and fostering
04:16a thriving ecosystem for growth.
04:19Personally, you have spent the last decade in the gaming industry, working at leading companies
04:23like Riot Games, ESL and Big Point.
04:26You are a veteran in the growing e-sports business, making a huge impact on the global gaming landscape
04:31by masterminding over 300 tournaments across 42 countries.
04:35Ultimately, you believe the future of gaming is decentralized and that Gameness will be at the forefront of this transformation,
04:42bridging Web2 and Web3 while driving mass adoption and reshaping the e-sports ecosystem through blockchain technology.
04:49Barak, welcome to London Real in Dubai.
04:52Thank you so much, Brian.
04:53And thank you for having me.
04:55It's a really cool place.
04:56Look, it's my pleasure.
04:58I want to start by saying that Gameness is one of our portfolio companies here at London Real Ventures,
05:02the world's first media powered investment firm, where our mission is to transform the world by investing in cutting edge Web3 and AI companies,
05:09while giving our partners marketing exposure across the London Real Media platforms and academies.
05:14We heighten awareness, create customers and build communities by leveraging our global audience and extensive network.
05:19Barak, we are super excited to be part of this journey with you.
05:23So let's jump in.
05:24What is Gameness?
05:25What is Gameness is a great question.
05:27So Gameness is AI-powered data infrastructure super application.
05:32So what we are doing with the super application?
05:36We are organizing these sports tournaments.
05:38We are organizing events.
05:40And these events you can imagine in stadiums.
05:42And you can imagine around 15,000 people to 50,000 people.
05:47And apart from that, we are giving education for smooth integration from Web2 to Web3.
05:52This is for B2Cs, for the community.
05:56But for the B2B side, we are giving the return of investment guarantee every clients we have.
06:01And we are bringing them first time trader, a holder, a user, KYC user.
06:07So they are all original users.
06:10And we solve the mass adoption problem with AI and with gaming.
06:15Wow.
06:16That's huge.
06:17And, you know, you mentioned esports, 15,000 to 50,000.
06:20Yeah.
06:21I mean, those are bigger than like, you know, ultimate fighting championship events.
06:24Those are bigger than the boxing matches in Saudi Arabia.
06:27Can you talk about the scale of esports?
06:30No.
06:31Because I think unless you're deep into it, you don't realize how massive it is.
06:36No.
06:37So let's say we can give an example from the Riot Games.
06:40So Riot Games, publisher of the League of Legends and the Valorant, the biggest games in the world.
06:44So their IP is bigger than La Liga, NBA, F1, Ferrari or Juventus or Manchester City.
06:55So when we look to viewership, unique viewers on these events, it's bigger, three times bigger than NBA.
07:06When you look to viewers.
07:09And all Grand Prix races watching around 65 million.
07:14Just League of Legends world's final watching by 45 million unique people.
07:1945.
07:20Yes.
07:21Yes.
07:22Yes.
07:23All Grand Prix races, all F1 races watching 60 million.
07:27Just one final of League of Legends watching by 45 million.
07:31So there is a huge pool.
07:34We need to convert from Web 2 to Web 3.
07:37And it's just an example, Riot is just an example.
07:39There's huge companies like Crafton, Tencent, Ubisoft, EA, etc.
07:45So we need to convert them.
07:47We need to convince them to come to Web 3, build on Web 3 and also with the community for sure.
07:53Right.
07:54So we are trying to give them a reason to come to Web 3.
07:58Because when we start to using just sexy words as like NFTs, tokens, end of the day, the players asking what is the utility?
08:08What is the advantage for me?
08:10When they understand, it's easy to convert.
08:13I think we saw maybe a failure to convert, you know, when Web 3 games came out in 21, 22, 23.
08:21We had play to earn.
08:22And again, that was great to see Axie kind of have that breakthrough moment, but it couldn't sustain itself.
08:27No.
08:28And everyone always said, you know, the games aren't fun and you can't convince these people to come.
08:33And so how do you plan on doing it differently?
08:36Because it's a huge audience.
08:38Yeah.
08:39You brought this into Web 3.
08:40You guys aren't just a unicorn.
08:41You're a deca unicorn.
08:42I mean, it's big.
08:43Actually, I can proudly say Google choose us a highly potential unicorn project and they are our marketing advisor.
08:52So, it's not something like AWS or AWS Credit or, I don't know, Microsoft Azure Credit.
08:59They choose us a highly potential unicorn project and why.
09:02So, the gaming companies, they try to convert traders to players.
09:09But at the end of the day, we need to bring players and after that we need to educate them to be a trader.
09:16So, this is the best way.
09:18And for the play to earn companies, there's no sustainability, unfortunately.
09:23So, we create a new mechanic.
09:26It's calling achieve to earn.
09:28So, they need to achieve something and after that they can earn.
09:31But how we can provide sustainability here?
09:35So, we said, okay, the players need to achieve something.
09:38They can earn literally millions of dollars from eSports.
09:43Let's say we was the partner with the eSports World Cup.
09:46The prize pool was $60 million, 6-0.
09:49It was crazy.
09:50So, we was the live broadcast partner for them.
09:53So, they can earn millions of dollars, but we need money.
09:57But if you create a system with just with the players, the last player bought the token, NFT, etc.
10:04will lose the money because it's basic maths.
10:09But if we convert these players and if we bringing money from the business to business side, from the brands,
10:18and if we give this money to players, and if we give them a reason to play,
10:24hey, if you assure this, you will get this.
10:26And I'm bringing money from the business to business side.
10:29So, with this ecosystem, we create a sustainability.
10:32And I hope you will see in our token as well.
10:36But even right now, without the token, I'm making profit.
10:41Brands are happy like Binance, OKEx, KuCoin, etc.
10:47The brands are happy and my players are happy as well because they are earning money without the token right now.
10:52Okay. All right.
10:53They're already earning money.
10:54They are already earning money.
10:55Wow.
10:56Yeah.
10:57Okay.
10:58And so, just as the user experience, say I'm coming on and I want to earn money with you right now.
11:02Yeah.
11:03What's it like?
11:04You know, how do I jump in?
11:05Do I have to create a wallet?
11:06What kind of games do I play?
11:08You know, how does that actually work in your ecosystem of gameness, even pre-TG?
11:12Yeah.
11:13So, we create a world, game agnostic.
11:17So, gameness is game agnostic.
11:19It can be, we can integrate our services, any platform, any type of games, if it's not pay to win.
11:26Because we don't want to see, let's say, you have a thousand dollar to invest for game and I have a ten dollar.
11:33So, if it's pay to win, you will earn more and more.
11:36I don't want to do that.
11:37So, if it's not pay to win, we can integrate our services.
11:40And let's say, as a user, when you come, there's three different options.
11:43One, you can come and get education from, and it's not education like, how can I throw a grenade in PUBG?
11:52It's education like, how can I be a community manager?
11:55How can I be a sports coach?
11:57How can I be a trader?
11:58Etc.
11:59And you can't fail.
12:00You can't success.
12:01You can experience the education.
12:03Because we are giving them an A or B.
12:06You need to choose.
12:07Let's say, I want to be a coach.
12:09And as a coach, we are asking, okay, one of your players wants to go in a concert before the final match with his girlfriend.
12:19So, you are letting him or you will reject.
12:23So, we are asking a few questions, and you are experiencing the, how can I be a trader, country manager, coach, etc.
12:30The second way is joining a tournament, and with your skills, you can earn, as I said, millions of dollars, thousands of dollars.
12:39Last time, we organized a tournament with Binance, and the price pool was around 350,000.
12:44And every single user earned at least $30, even if they lose from first round.
12:51So, the third way is, let's say, you understand what we are doing, but you don't have too much skills to earn crazy money.
13:00So, if you lock our token, you can invest esports teams.
13:06Okay, this thing looks good.
13:07I can invest them, and I can be part of the price pool.
13:11So, we create a journey like this, because we don't want to focus just gamers.
13:17Non-gamers, non-gamers are important as well, if they became a believer.
13:22Wow.
13:23Okay, so for you, the vector you're betting on is esports.
13:27Yes.
13:28You are bringing something that's very different than just gaming.
13:31It's very different than Web3 gaming.
13:32It's maybe the opposite.
13:34Esports is your vector right in here.
13:36And that comes from your deep background, esports.
13:39You understand this.
13:40You're known in this industry as a person and as a person of influence.
13:45Is there any other play on Web3 that's trying to do this?
13:48Or are you guys really going to probably take it?
13:51To be honest, there's a few competitors.
13:54They are doing good, and I'm most of the advisor of them.
14:01But I can't say exactly the same business.
14:05There is no exactly the same business.
14:07There's a few companies.
14:08They are organizing tournaments.
14:10But to be honest, we can't compare numbers of players, partnerships,
14:17numbers of, let's say, events or live broadcasts.
14:21Because we are running this business almost 10 years.
14:24Now we came to Web3.
14:26It's not a rocket science for us.
14:29Because my team comes from Riot Games, ESL, Garena, Tencent, Google.
14:36So we get all of the big guys in the esports industry.
14:41We collaborate with gamers.
14:44And right now, let's say, the biggest thing I have,
14:49I know my good muscles and weak muscles very well.
14:52So, okay, I'm good at the marketing.
14:54I'm good at, let's say, partnership relations, etc.
14:58But I'm bad at events as a person, as an individual.
15:01So what I did, I bring two biggest event guys.
15:06They organized, they was the supervisor of World Finals, World Cups, etc.
15:14We bring them and we said, okay, now you are in the charge for these events.
15:18So right now, we can easily give the all brands we have, 135 brands.
15:25We are saying, test us, give us any number.
15:29Don't pay from beginning.
15:31You can say, as an exchange, I need 10,000, I need 100,000 users.
15:36Okay, don't pay me until you reach the 100,000 and you can give me a month.
15:41It's enough.
15:42We don't need three months, one year.
15:44This is why we have crazy partnerships.
15:47All tier one exchanges, almost all of them, include Binance, include OKEx,
15:52include KuCoin, etc.
15:54We are partner, without the token.
15:56Because they used, they understand, they like it.
15:59Okay, and you also said you're making money right now.
16:01Yes.
16:02How do you do that?
16:03Because very few free companies making money, you know, very few.
16:08So, how we are making money?
16:11Let's say gaming companies, they need players.
16:14Wallets, they need holders or they need unique wallet users.
16:21Exchanges, they need KYC with first time traders.
16:26Banks, they need credit card users.
16:29So, what we are saying, let's say you have a bank.
16:31I'm saying, okay, I can provide you 10,000 credit card users in three days with KYC.
16:38Let's say you are exchange.
16:40I can say, okay, give me a day and I can provide you 20,000 first time trader with KYC.
16:48So, with this power of the community, and we are not trying to buy a community.
16:54We are giving them a reason.
16:55We are giving them a campaign.
16:57They are earning money.
16:59And if your product is good, they can be your lifetime customer for sure.
17:05And with these tournaments, with these events, with these integrations, we are already earning money without the token.
17:13And to be honest, we don't have a sales team.
17:16And we don't have a marketing team as well.
17:18Without spending any single dollar on marketing, I think we have right now 400,000 followers on Twitter.
17:24And that's because you're providing an incredible service for people that want to come and they want to learn about esports.
17:32They want to play these games.
17:33They want to be a part of these tournaments.
17:35And that's how this is just kind of going viral.
17:37People share it amongst themselves.
17:39Yes, yes.
17:40We can think like B2C2C.
17:42So, we said, guys, you can be part of it.
17:48But if you invite, you can apply tournament earlier.
17:52So, the tournaments have a limit.
17:55Let's say, maximum 1,000 players can join the tournaments.
18:00So, made a referral is very important.
18:04And also, we created Telegram mini-app.
18:06And we have, I think right now, 5 million active users on Telegram.
18:11And daily, it's around 500, 600,000.
18:15And we said, guys, if you are here for airdrop, like every Telegram project, because we are not a Telegram project.
18:23I apologize.
18:25If you are here for just airdrop, give me your wallet.
18:29I will send you $20.
18:31I don't need you.
18:32And after that, they said, okay, what's going on there?
18:35There is one project giving them a $20, $20 everywhere.
18:39And they said, I don't need you if you are not a believer of me.
18:42So, here's $20.
18:43Get off of my group.
18:44Yes.
18:45Okay.
18:46Yes.
18:47I will delete your points.
18:48Don't use me if you are here for airdrop, because I'm not an airdrop project.
18:51I'm trying to change the industry.
18:53I want to, because let's say, what is the biggest exchange right now as a user?
18:57It's Binance.
18:58But I think they have 4 million users, 250 million users.
19:03So, how we can say the biggest exchange have just 500 million users.
19:10We need to change this.
19:11We need to bring new volume, new traders.
19:16So, actually, we are literally aiming, set a fire to get a hype for gaming.
19:24We are trying to do this.
19:25How we can do this?
19:27As a gamers, we can't.
19:28But as a community power, if we convince them to use exchanges, educate them,
19:37and without the investment, if they are earning already their money,
19:41it's very bullish to be a part of it.
19:45And thanks to our community, they are supporting us.
19:49So, what was the reaction when you offered people 20 bucks to leave,
19:53because you didn't want them hanging around for airdrops?
19:55Investment club.
19:56Today, I considered the best investment that I've ever made.
19:59We get 4 projects presented a week by their associated CEOs.
20:03Personally, I'm completely blown away by the quality of these projects,
20:06and I know of nowhere else where I would be given this same opportunity.
20:09Each week that passes, I feel more appreciative of the fact that I'm a member of this group.
20:13The vibe was just tremendous.
20:16Everybody's on the same wavelength.
20:18We just clicked.
20:19Everybody listened to each other, enjoyed their company.
20:22It was just magical.
20:24Magical.
20:25Take action.
20:26Don't take my word for it.
20:27Do diligence you need to do.
20:28And I really hope that someday down the road I see you in the club.
20:31It far exceeded expectations, without question.
20:39Like every other Web3 project.
20:45First they didn't believe.
20:46First they did not believe.
20:47But in Telegram group, I'm directly talking.
20:50We have moderators, for sure, thanks to them.
20:54But as a CEO, I want to talk as a person to person.
20:58And when anyone says, hey, this project's Kim.
21:03This project is, I don't know, a pet.
21:05I'm saying, hey buddy, what's going on?
21:07Why are you thinking like this?
21:08And after that he's saying, because I experienced this.
21:11Oh, okay.
21:12Let's talk.
21:13And I'm opening it directly with voice chat.
21:15And I'm explaining what's going on there.
21:18If he is here for, let's say, just messing around.
21:23I'm saying, okay, if you are here for a drop, the $20 will not harm the project.
21:30Or $200,000.
21:32I don't care.
21:33I need a believer.
21:34So when we start to act like this, they said, okay, there's something cooking.
21:38And after that, we create a pre-sale round.
21:41We said, guys, there is a pre-sale.
21:44After a sale, you can invest gameness before the token launch.
21:48And after that, one day later, people start to say, ah, okay.
21:53They try to get our trust to convince them to invest.
21:58And we said, okay, if you are thinking like this, we open at the same time a refund form.
22:04So when anyone invests gameness, they can ask refund at the meantime.
22:09And they say, they said, can we use bad words?
22:12Yeah.
22:13Okay.
22:14They said, okay, they have balls.
22:15They have balls because at the meantime, they open a refund form.
22:19And we made refund.
22:20But the refund is like 0.05, something like that.
22:24Because they start to believe.
22:26They start to trust.
22:28And we try to be super honest with them.
22:32Everybody said, ah, okay, they are listing on Binance.
22:35Because Binance shared us 20 times.
22:37We said, no, Binance didn't say this.
22:39I didn't say this.
22:40You are saying this.
22:41Do your own research.
22:43I'm not saying I'm listing there.
22:45Binance is not saying this.
22:46We have a partnership.
22:48When we're trying to be super honest, they start to believe and understand.
22:52And right now we have a very huge army as believers.
22:57And this is the biggest power games have.
23:01Wow.
23:02And you offer that refund, which nobody would ever offer typically.
23:05Yeah.
23:06So if people bought some of the token and they wanted to change their mind, you're like, great.
23:09Yeah.
23:10Here you go.
23:11Please leave.
23:12Or please get your money back.
23:13That's fine.
23:14All right.
23:15So you're breaking all the rules.
23:16That's what you're doing.
23:18So to be honest, most of the companies or startups, they are focusing on the VCs.
23:25Okay.
23:26Getting the money.
23:27I love money.
23:28Getting the money is good for marketing, for, let's say, making a connection, travels and sponsor the events, etc.
23:37But end of the day, without the community, without to give them a reason to buy, who will buy your token?
23:44We can collect as an investment, I think 20, 30 million dollars with this partnerships, Google, the exchanges, like it's going crazy and it's already making profit.
23:54But end of the day, who will buy and why they will buy your token after launch?
24:01So we said, okay, VCs are good.
24:04VCs can believe us.
24:06If they have a smart money, they can invest us.
24:09It's okay.
24:10But end of the day, if we create an army and if we give them a reason, it can be sustainable.
24:19Because otherwise, yes, we can make, let's say, 100x.
24:23I don't know.
24:24Let's say we made 100x.
24:25But after that, if we are going down and down and down, people lose money.
24:31So this is why we said every interview, I don't know what will be token price, but we will not stop until we reach the coin market cap 200.
24:45This is our aim.
24:47Token can go down, token can go up, but end of the day, everything about the community.
24:52And that's kind of a billion mark for the coin market 200.
24:56Yeah.
24:57Google choose us a billion dollar company.
24:59So why we are not aiming few billion?
25:01You know, I think a lot of people forget that the purpose of a business is to solve a problem for a customer.
25:06Yes.
25:07And that's it.
25:08And you value a business based on the cash flows of your customers.
25:11No.
25:12You don't evaluate a business on the amount of VC capital you raise, and you don't really value a business on your token launch.
25:17Yeah.
25:18And I think so many people forget that in Web3.
25:21And I think that causes a lot of problems.
25:23So thinking about your community is so important.
25:25It feels like there's a renaissance of community intention these days, but it's one thing to talk about.
25:32It's another thing to do it.
25:33It sounds like you guys are doing it.
25:35Yeah, we are trying to do this.
25:37Actually, I analyze meme tokens mostly.
25:42Because actually, meme tokens are a super cool idea.
25:46Because they are seeing, without the utility, they show us with community power, we can change the industry.
25:54The meme tokens.
25:55And most of the funders, they are hating meme tokens.
25:58But it seems to, it shows us to community power.
26:02And I try to analyze with my team, community takeovers, meme tokens.
26:09And when we see the result, okay, the community is the most important thing.
26:13And without the token, if the token going zero, if you are still creating a sustainability for your business and for your users, you can make your moves easily.
26:25So this is why first we try to make profit.
26:29We sold.
26:30And after that, we analyze meme tokens.
26:33And we, let's say, steal their business.
26:37And we give them, we give our tokens a utility.
26:40Because first, when we create gameless, we said, okay, we are just going with NFTs and we will not sell NFTs.
26:46And after that, we try to develop last four years, which problem we can solve.
26:53And we said, okay, user acquisition and mass adoption.
26:56This is how, what we are doing right now.
26:58And 11 different industry working with us right now.
27:0211 different industries.
27:03Yes.
27:04From the businesses that ultimately want to target your users.
27:07Yes.
27:08So exchanges.
27:09What else?
27:10Food and beverage.
27:11Food and beverage.
27:12Yeah.
27:13Clothing.
27:14Yeah.
27:15Clothing, gaming, equipment, car, even car brands, banks.
27:20So there's too many different industries.
27:23Because end of the day, young population right now, they are not taking care of, let's say, when you made an offline advertisement on the walls, on the buildings.
27:35They will not say, wow, there's an exchange advertisement.
27:40I need to download this exchange and I need to use it.
27:43No, they are not acting like this.
27:45They are acting on social media.
27:47They are following influencers and they understand the power.
27:53But last two years, Gen Z changed.
27:56Now they know their power.
27:58So they know their internet footprints.
28:01They know how the business works.
28:03And if you are trust, if you are honest with them, you can convince them to walk side by side.
28:09Not under of you.
28:15So when we start to walk side by side with the community, they understand, okay, they are actually being honest and they are giving a reason.
28:29And for the brands, for these different industries, we said, okay, if you need a young generation, we have young generation.
28:36We have games, we have community, we have events, and we have education.
28:40So powerful.
28:41And yeah, we can learn a lot from meme coins.
28:43And I, I always don't understand people that dismiss these coins because they're pure community.
28:48They're pure culture.
28:49And then every other token also has a culture and community portion, including stocks as well.
28:56I mean, if you look at, you know, Trump's true social, it's a meme stock, you know, there's no revenues really.
29:01And yet it's got multi-billion dollar valuation.
29:04And if you think about it, I had a guest on in London recently.
29:07His name is Anthony Pompliano.
29:08He's really big in New York since in the space.
29:11And he said, he said, Warren Buffett's Berkshire Hathaway is the original meme coin.
29:15He said, because you got this guy that's selling this crazy story about how he's the greatest investor ever that people come to, you know, Nebraska every year.
29:24And they have hover on his every word.
29:26He said, this is the, you know, the boomer meme coin.
29:29Yeah.
29:30And I think he has got a point there.
29:31And I never think like that.
29:32Yeah.
29:33And so there's culture and everything we do as humans, we think we're logical creatures, but we're emotional creatures.
29:38And look at some of the top 20 market cap cryptos over the past 10 years, Dogecoin, Shiba.
29:44They're not going anywhere.
29:45Yeah.
29:46Not to mention all the new ones, Pepe and Trump, et cetera.
29:49And so to ignore that, ignore that at your peril.
29:52And so you're looking at it and you're saying, okay, what can we learn and how can we adopt these things?
29:56Yeah.
29:57And it is about that community.
29:58And then if you have a utility on top of that, then that's just takes you even further to the moon.
30:02Yeah.
30:03Let's talk about your user.
30:04You talked, you mentioned it's a younger audience.
30:07Who is your user, their age, their profession, their location, their income.
30:12Tell me more about that.
30:13So as a location, the most, so there's a two different type of users we have.
30:20One of them is web two users.
30:22Let's say the traditional players we have and the, and we have also web three side as well.
30:29So at the web three side, we have, uh, mostly power in Asia market, uh, Mina region and Eastern Europe.
30:37Uh, for the web two side, we have a players from, uh, for sure all of the world, but I can say, uh, Europe, CIS, like Russia, Ukraine, uh, Turkey, for sure.
30:50We are from Turkey and, uh, Mina region.
30:53But recently last two months, we are getting too much users from America side as well.
30:59And, uh, let's say too much, uh, let's say, um, at least right now, half million user.
31:09We get from America recently because, uh, there is a one big exchange.
31:14We will make the partnership, uh, we will announce, uh, and they are, um, most famous, let's say tier one exchange on America.
31:23And we, we don't have a partnership with them.
31:25They reached us, uh, and we will help the user acquisition, uh, for them.
31:31I think, uh, it's told, uh, they, they talked, uh, on the whisper news, let's say, and we get too much users from America side as well, because, uh, I think right now the America and Asia is super important for us.
31:47We are trying to get, uh, more users from their side.
31:50We are making new partnership, but the most important thing is I want to create.
31:55When you go to barber, when you're using a taxi, they need to be mentioned gameness.
32:03If they start to mention gameness, we issue because for the chaos, we can make advertisements for the VCs.
32:11It's easy to reach.
32:12Hello.
32:13I have, I have this project, et cetera.
32:15But at the community level, uh, if the barbers, if the taxi drivers, if the, the real, uh, let's say,
32:25individuals start to talk about the gameness, it's means we issue.
32:30We made something great.
32:32And this is why we are trying to organic relations with all of the different, uh, industries, let's say.
32:42Okay.
32:43So it's a new thing to get American users and North American users.
32:46Yeah.
32:47From our side.
32:48Does that make it tricky?
32:49Because it's still not clear with all the regulation in North America.
32:53And obviously they can't really get Binance accounts and things like that, but maybe that's a high quality problem to have.
32:58I mean, because they're ultimately a high value user, right?
33:01Plenty of money, plenty of spend possibility.
33:04Um, so how do you kind of dance with those two realities?
33:08So for the two realities, our lawyers are sandbox lawyers, and we are working with three different legal company, actually.
33:16So when we start our business, uh, for the Web3 side, four years ago, for the Web2 side, we start 10 years ago.
33:23When we start Web3 business first, uh, when we come to Web3, I hired first HR before the, uh, hire my other teammates.
33:34I first, uh, hired HR.
33:36And after that, we made agreement with the three different law firm.
33:41And we said, guys, in the crypto, there's a too much gray area, too much black area and too much green area.
33:49We want to be regulated like Nika, like other, um, uh, licenses, or we need to take even at the Seychelles.
33:58We have a companies in Seychelles.
34:00Uh, you invest us, you know, but even in the Seychelles right now, we, we have application for the regulation, uh, for the license.
34:08I apologize.
34:09Uh, so for the law side, this, uh, sandbox lawyers and other lawyer, uh, they are handling.
34:16And, uh, we want to apply for the Mika as well.
34:20Uh, right now they are preparing our documents, but we don't want to stay at gray area when the regulation comes.
34:29We want to be adapt.
34:31I'm not a big fan of the being a centralized, but it's good to have, uh, made the disgovernment relations.
34:43Because as you know, we have a very deep, uh, government relations as well.
34:48Like even president Erdogan in a Turkish president, let's say, uh, he was commentator at our FIFA tournament.
34:56Yeah.
34:57Can you explain this? How does the president of Turkey, one of the most well-known leaders in the world?
35:01Yeah.
35:02The biggest countries in the world become a commentator your e-sports tournament years ago.
35:07So, uh, to be honest, that was election.
35:11And before the election, uh, we organize a tournament, uh, for young generation, like FIFA tournament, PUBG.
35:19Uh, yeah, PUBG, FIFA, and two other games.
35:22I think Rocket League or something like that.
35:24Anyway.
35:25And after that, we invite our president to watch, just watch the stream.
35:31And he's thinking about a young voter demographic.
35:33Yes.
35:34Maybe.
35:35Yes.
35:36Perfect.
35:37And after that, uh, I talk with our sponsors.
35:40So for this sponsors, it was a big sponsors and we need more budget.
35:46And I asked him, I asked them, Hey guys, how we can get numbers are example.
35:51How we can, how we can get extra $500,000.
35:54Let's say I'm saying again, numbers are example.
35:57And I said, okay, if president use our equipments as a gaming chair, as other things, we can provide
36:07this funds.
36:08And we said, okay, okay.
36:09I'm taking this risk.
36:11And I was the moderator.
36:12I was the MC of the event.
36:15Uh, and I go to my event manager, Berke.
36:18And I said, Berke, I need one more gaming chair behind of the players and who will sit.
36:26And I said, you will shock.
36:29And after that, when I was at the stage, I, I can't ask before the live stream, because
36:36if I ask, Hey, do you want to be a moderator, dear president?
36:40They will kindly reject.
36:41Yeah.
36:42Or his people will.
36:43Yeah.
36:44Or his advisors.
36:45So when I get the mic, I directly look to president.
36:48And I said, dear president, do you want to commentate this FIFA tournament?
36:53Because you are ex, uh, semi-professional football player when you are young.
36:58So do you want to be our guest?
37:01It's on the live.
37:03It's the live show.
37:04He can't reject.
37:05He can't against the young population votes.
37:08And he accepts kindly.
37:10And we, uh, he sit the chair.
37:13He commentate to, uh, FIFA tournament.
37:16He made jokes.
37:17Was he good?
37:18Yeah.
37:19It was good.
37:20Uh, he, uh, because it was very weird.
37:23And actually I was also afraid because all security and all guards look me because they
37:30didn't expect, uh, to, uh, sit the chair because they need to check everything.
37:35Every chair, they need to made a bomb test, uh, other things because he's president and
37:41everybody shocked.
37:42And, uh, he start to walk.
37:44I, my heart's VPN was crazy.
37:47And he come, he sit.
37:49And after that, he shared the tweet with the chair and the gaming kicker.
37:53And we get the money.
37:56Yeah.
37:57Wow.
37:58That's a big moment.
37:59Actually.
38:00It can be a spoiler.
38:01Now we are talking with his advisors and he said, I have interest with the crypto events.
38:06Can I be guest one of the good crypto events?
38:09And I said, okay, we will organize.
38:11So right now, uh, we are trying to find the perfect time and perfect partners to make this.
38:18You want to get it.
38:19Okay.
38:20Yeah.
38:21Amazing.
38:22I love that.
38:23And so just to finish up with your demographic, it's becoming very global.
38:25Yeah.
38:26It's still, I guess, a younger demographic people in their twenties.
38:29Yeah.
38:30Around our twenties.
38:31You can think of like, uh, uh, 16 years old to chart to five, 40 years old.
38:37Like if they are playing game, it is mostly of our users, but if they are not playing game,
38:42uh, let's say more older generation.
38:47We are with education, with potential investment for the East post teams.
38:52We are also trying to get them, but we can't afford too many different, uh, type of user profiles.
39:00So we have a priority.
39:01Keep it simple.
39:02Yes.
39:03It's mainly male.
39:04What's the percentage?
39:0570, 30, 80, 20 male to female?
39:08Uh, it's around 70, 75% male.
39:12Uh, but for the women's, uh, we need more women's in the gaming industry, actually in the web
39:18tree industry as well.
39:19So this is why we have, uh, every, uh, woman's day, national woman's day, uh, international
39:24woman's day.
39:25We have a event.
39:26Referees are women.
39:28Castors are women.
39:30Esports players are women.
39:32And we are not saying it's a woman Esports tournament.
39:35We are saying just Esports tournament.
39:38Run.
39:39What the London real investment club actually does for you.
39:42It gives you the keys to open that door to the inside deals.
39:46In the last three weeks, I've participated in three incredible deals, a layer to Bitcoin
39:52protocol, an incredible AI protocol.
39:55The deal flow is beyond what I expected.
39:58I don't think I've ever seen a model like this.
40:00It just gives average folks the opportunity to be behind the deals.
40:03And that's exactly what we've done.
40:05Not only that you get to hang out with Brian Rose every week.
40:08And for me, that was huge because I look at Brian as somebody who's not only an expert
40:12in the space and I think is on the leading edge, but just the leading edge of thought
40:16with London real and the work he's doing there to anyone who's taking a serious look at this.
40:21I know it's a big decision.
40:22It was a big decision for me and my family.
40:24And it is one of the best decisions I've ever made.
40:27So I wish you all the best and hope you come join us.
40:31We want to support women a lot.
40:41Unfortunately, it depends on the culture, but it's mostly like bro culture in gaming.
40:48Yeah.
40:49We want to change this as well.
40:50At the same time, this is a coveted demographic by advertisers.
40:55And I always hear like, you know, when you see the US television, when they run, whoever watches
41:00US television, and I know television is dying, but it's like that 18 to 27 year old male demographic
41:05is like the key demo.
41:06Yeah.
41:07And like you said, it's one that people struggle to connect with because traditional advertisers,
41:11they know their old, their old ways, which is like you said, put a billboard somewhere
41:15and none of these younger people are going to engage with that.
41:18Yeah.
41:19And that's probably why you're having so much success in the B2B partnerships.
41:22Actually, this is one of the reason for sure.
41:27And also we have an AI, why we are saying AI powered.
41:31Okay.
41:32We have an AI agents, referees, but we are also have, we have also AI and we have a partnership
41:39with the Singularity, the Sophia robot.
41:42Yeah.
41:43We, we, we have a, we are developing the AI and this AI is analyzing user behaviors, wallet
41:51transactions, and also their traditional transactions as well.
41:54We are creating a tests and we are saying which character you are in, let's say league of
42:01Legends universe.
42:02And they are, we are asking question.
42:04Okay.
42:05Which card do you want to use?
42:07What is your age?
42:09Let's say, what is your favorite color?
42:12What is your favorite food?
42:13Okay.
42:14You are this character.
42:16To continue watching the rest of the episode for free, visit our website, londonreal.tv
42:21or click the link in the description below.
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42:32But, let's say it's about, in the comments and the comments.
42:34See you next time.
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